Rudh*** Kapur

: +91-800****** / +9176******* :
rudh*****@gmail.com

Assignment in Digital Marketing, Brand Management and Channel & Campaign Management
Industry Preference: Automobile / E-Commerce
PROFILE SUMMARY

Solutions-focused, meticulous and result-oriented professional with over 2 years of a successful career with diverse roles distinguished
by commended performance and proven results
Currently associated with Bajaj Auto Ltd. as Assistant Manager, Marketing Division and involved in all activities related to Digital
Marketing, Campaign Management, Brand Management and Channel Management
Proven track record of excellence with sound exposure to SPSS, Minitab, Google Analytics
Successfully designed launch campaigns of Pulsar RS 200, Pulsar Adventure Sport
An out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry requirements to achieve
organizational objectives and profitability norms.
Excellent interpersonal, communication and organizational skills with proven abilities in team management and planning
CORE COMPETENCIES
~ Search Engine Marketing (SEM)
~Campaign Management

~ Search Engine Optimization

(SEO)
~Social Media Marketing

~Brand
Management
~Channel
Management

ORGANISATIONAL EXP
ERIENCE
Bajaj Auto Ltd., Location
Assistant Manager, Marketing Division, 2 Wh (Bursar and Ovenger)

May13 Present

Key Result Areas:

Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development,
newsletter marketing and all agency deliverables

Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand
awareness

Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards

Assisting the companys business development team in developing proposals within the digital marketing segment

Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management

Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficacy and
Return on Investment (ROI) of all brand management events

Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management,
performance review, and optimization of paid search campaigns

Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.

Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click

Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media,
promotion and innovation pipeline strategy with P&L and budget responsibility
Highlights:

Increased organic page views (30%) with reduction of bounce rates (-5 PP) on websites through site-content management & SEM
analysis

Initiated digital initiatives which led to three times increase in website visits and improved campaign click through rates (0.65% Vs 0.4%
Average)

Augmented market share of Uttar Pradesh East to 35000 average volume through 10 existing dealers and network expansion of 2
additional dealers

Implemented Dealer Management System (DMS) to standardize Customer Relationship Management (CRM) and improve dealer
productivity leading to increased retail
INTERNSHIP
Organisation:

Jaguar Land Rover, (Premier Car Division MATA Motors), Mumbai

Project Title:
Period:
Description:

Establish Framework for Setting up the Pre-Owned Car Business for RLJ in India
Apr12-Jul12
Developed business model for setting up the RLJ pre-owned car division and a predictive tool for
calculating the residual value for
pre-owned cars in the premium segment. A competitor analysis was conducted to identify the best and
worst practices in the
pre-owned car industry. The study involved a primary research in major markets of India to determine
factors affecting preowned car purchase in the premium segment.
Project presentation was rated Exceptional by the Business Head of RLJ India which was given to only
10 projects among 142
projects.

Highlight:

ACADEMIC DETAILS

MBA with specialization in Sales & Marketing from Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune
in 2013 with 2.78 CGPA
BE (Mechanical) from M.E.S College of Engineering, Pune, University of Pune in 2011 with 66.3%

IT SKILLS

Knowledge of MS Office, SPSS, Minitab, Google Analytics and Internet Applications

PERSONAL DETAILS
Date of Birth: 6TH July 1989
Languages Known: English and Hindi
Address: Flat no. B-1204, Roseville Apartments, Pimpri, Maharashtra