CERTIFICATE OF COMPANY

This is to certify that Dhaval K. Prajapati and Deep J. Modi of

Final Year MBA, Semester-IX of K.S. School of Business
Management, Gujarat University has successfully completed his
Summer Internship Project in Jindal RHM Interactive Pvt. Ltd. for the
academic year 2016-17 under my guidance and have duly submitted the
project report to the Company.

Date of Submission:
..../..../.....

Project Guide:

Mr. Hemak Goswami

(Marketing and HR Head)
Signature

I|Page

CERTIFICATE OF INSTITUTE

This is to certify that Dhaval K. Prajapati and Deep J. Modi of

Final Year MBA, Semester-IX of K.S. School of Business
Management, Gujarat University has successfully completed his
Summer Internship Project in Jindal RHM Interactive Pvt. Ltd. for the
academic year 2016-17 under my guidance and have duly submitted the
project report to the Institute. This is the record of the student's own
work carried out by them under my supervision.

Date of Submission:

Project Guide:

..../.....

.
.
.
/

2|Page

Pr
of
.

3|Page

Ingita Jain
(Placement
Officer)
Signature:

DECLARATION
We, undersigned Dhaval K. Prajapati and Deep J. Modi hereby declare that
we have been successfully completed the project report on Marketing of
360 Imaging Solution in Jindal RHM Interactive Pvt. Ltd. and is submitted
by us in partial fulfillment for the award of Masters of Business
Administration (M.B.A.) in the academic year 2016-17.
We declare that this submitted work is done by us and to the best of our
knowledge, no such work has been submitted by any other person and this
project work has not been submitted to this or any other university for the
award of degree. This project report entitled is the outcome of our sincere
efforts.

Dhaval K. Prajapati

Deep J. Modi
Date: ..../..../.....
Place: Ahmedabad

ACKNOWLEDGEMENT
"Perseverance, inspiration and motivation have played a great role in
the success of any venture."
We would like to present this report for Jindal RHM Interactive Pvt.
Ltd, Ahmedabad. We take this opportunity to thank all who have inspired
me during the course of my project without which the successful
completion of project would not been possible. These two months with
Jindal RHM Interactive Pvt. Ltd had been full of learning and sense of
contribution.
We are highly thankful to my college K S School of Business
Management from where we got an opportunity to acquire the training at
the Jindal RHM Interactive Pvt. Ltd for 2 months and also thankful to in
charge Director Dr. M.N.Patel of college who give me a chance to undertake
this project report.
We would like to express my sincere thanks to Mr.Rakesh Panchal
(Founder And Director ) who permitted me for training at Jindal RHM
Interactive Pvt. Ltd and very grateful to M r . Hemak Goswami (Marketing
and HR Head) for providing guidance, support and encourage us during the
project of Jindal RHM Interactive Pvt. Ltd and giving their valuable time.
We express a sense of gratitude to my faculty guide Prof. Ingita Jain
for her valuable guidance, advice and support at a right time in all matter
related to project from beginning.
At last we would thank all staff members and management trainees
of Jindal RHM Interactive Pvt. Ltd who gave us their important time and
knowledge. We are also very much thankful to my family members, friends
& relatives who gave us support for making this cherish able experience for
us.
This project is not the result of an individual effort but it is a product
of collective wisdom.

Executive Summary
We have carried out a project in Google Business View Industry at
Jindal RHM Interactive Pvt. Ltd. in this summer internship project. Jindal
RHM Interactive Pvt. Ltd. is fastest growing Pvt. Ltd. Company of India.
This company has done 2000+ photo-shoots in a single year of time and
revolutionized street-view technology in India. Jindal RHM Interactive Pvt.
Ltd. the name came after the promoter of the company, where Jindal is a
surname of 1st promoter, R stands for Rakesh Panchal (Founder And
Director ), H stands for Hemak Goswami (Marketing & HR Head) & M
stands for Mital Patel. Today, Jindal RHM Interactive Pvt. Ltd. is No.1 in
Gujarat and No.4 in India.

We have selected the Marketing of 360 Imaging Solution as a topic

of our project report at Jindal RHM Interactive Pvt. Ltd. The project
basically focuses on market acceptance of Google Business View-Digital
Marketing Feature.

Further in this project report we have analyzed the working pattern

and method of marketing department as well as the technical department.
We have also stated all the departments in brief and focused in marketing.

Table of content
CERTIFICATE OF COMPANY_______________________________________I
CERTIFICATE OF INSTITUTE_____________________________________II
DECLARATION__________________________________________________III
ACKNOWLEDGEMENT___________________________________________IV
EXECUTIVE SUMMARY___________________________________________V
TABLE OF CONTENT_____________________________________________VI
INTRODUCTION__________________________________________________1
HISTORY OF GOOGLE STREET VIEW____________________________________2
HISTORY OF GOOGLE STREET VIEW IN INDIA____________________________3
IMPLEMENTATION OF GOOGLE STREET VIEW_____________________________5
DATA CAPTURING EQUIPMENT________________________________________5
COMPANY PROFILE_______________________________________________9
ABOUT THE COMPANY:_____________________________________________10
COMPANY DETAILS________________________________________________11
HISTORY OF THE COMPANY__________________________________________12
COMPANY HIERARCHY_____________________________________________14
VISION, MISSION AND VALUES_______________________________________15
PRODUCT AND FEATURES___________________________________________16
CAPABILITIES AND ACHIEVEMENTS OF THE COMPANY_____________________17
LITERATURE REVIEW___________________________________________18
GOOGLE MAPS | STREET VIEW FOR YOUR BUSINESS______________________19
STREET VIEW ADVANTAGE - GBV+___________________________________19
STEPS FOR MAKING GOOGLE BUSINESS VIEW___________________________20
REASONS YOU SHOULD GET A GOOGLE BUSINESS VIEW SHOOT:____________22
GOOGLE HOTEL FINDER____________________________________________27
BENCHMARKING________________________________________________30
ACHIEVEMENT AND CLIENTS.________________________________________31

COMPETITORS____________________________________________________32
VOX360_________________________________________________________33
DEPARTMENTS OF THE COMPANY_______________________________34
MARKETING DEPARTMENT__________________________________________35
PHOTOGRAPHY DEPARTMENT________________________________________38
TECHNICAL DEPARTMENT___________________________________________38
THE PROCESS CHART OF DEPARTMENT________________________________39
CONCLUSION____________________________________________________40
FINDINGS________________________________________________________41
SUGGESTIONS____________________________________________________42
CONCLUSION_____________________________________________________43
WEBOGRAPHY__________________________________________________44

INTRODUCTION

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History of Google Street View

Street View had its origins in 2001 with The Stanford City Block Project, a
Google-sponsored Stanford University research project. The project ended in
June 2006, and its technology was folded into Street View.

2007: Launched on 25 May in the United States using Immersive Media technology.
2008: In May Google announces that it was testing face-blurring technology on its
photos of the busy streets of Manhattan. The technology uses a computer algorithm to
search Google's image database for faces and blurs them. Street View integrated
into Google Earth 4.3, the Maps application on the Apple iPhone, and the Maps
application for S60 3rd Edition. In November, the drag and drop peg man icon is
introduced as the primary user interface element for connecting from Maps 2D view
into Street View's 3D view. When Pegman is dropped onto a particular set of
coordinates in Google Maps for which Street View data is available, Street View
opens and takes over the whole map window.
2009: Introduction of full-screen option. Smart Navigation introduced allowing users
to navigate around the panoramas by double-clicking with their cursor on any place or
object they want to see.
2010: Indoor views of businesses available. Google invites users to contribute
panoramas of their own using gadgets with Android 4.2. Google highlights usercontributed panoramas with blue circle icons on Maps. The company also created a
website to highlight places in the world where one can find them.
2013: Business interior views are shown as small orange circles. Businesses such as
shops, cafs and other premises can pay a photographer to take panoramic images of
the interior of their premises which are then included in Street View. Google sets up
program to let third parties borrow the Street View Trekker (a backpack mounted
camera) and contribute imagery to Google Maps.
2014: Street-level imagery from the past can now be seen, if available for a given
street view.
2015: A partnership was announced between Street View and the environmental
monitoring company Aclima. Cars began carrying sensors to detect pollutants such as
nitrogen, ozone, and particulate matter. In October, support for Google Cardboard was
announced allowing users to explore street view in 360 degree virtual reality.

2|Page

History of Google Street View in India

On May 26, 2011, Google announced that, in India, capturing of Street View images
in Bangalore, the capital of the state of Karnataka, had started. However, Google
Street View was banned from Bangalore on June 20, 2011.
Some of the historical places of India where Google had provided the street view and
the list of those places are as follows.

Region

Major cities/areas

Andhra Pradesh

Amravati (Buddhist monuments)Visakhapatnam(some company

areas, indoor and outdoor, and beach roads)

Telangana

Hyderabad (some company areas, indoor and outdoor, and IMT

School)

Bihar

Sasaram (Tomb of Sher Shah Suri), Nalanda, Vikramashila

Delhi

New Delhi (park and university campus, some more spots)

Uttar Pradesh

Agra (Taj Mahal)

Gujarat

Ahmedabad (Sardar
Patel
Pavagadh
Archaeological
vav),Dholavira (Harrapan sites)

Karnataka

Manipal (Manipal
Institute
Technology), Bangalore (Wonderla M.
Stadium, Nrityagram, some parks and
spots), Pattadakal, Mysore Palace, Mysore Zoo

Odisha

Konark (Konark Sun Temple), Bhubaneswar (Rajarani Temple)

Madhya Pradesh

Gwalior (Gwalior
Fort), Vidisha (Udayagiri
Caves), Khajuraho (Lakshmana Temple)

Maharashtra

Mumbai (Gateway of India)

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Stadium), Halol (ChampanerPark), Patan (Rani

ki
of
Chinnaswamy
some more

Punjab

Jalandhar (Lovely
University), Amritsar (Harmandir Sahib)

Rajasthan

Jaipur (Sawai Mansingh Stadium, Rambagh Palace)

Tamil Nadu

Villupuram District (Gingee Fort - popularly called as Troy of

the East) ]

Uttar Pradesh

Lucknow (The Residency, Lucknow)

Various

more landmarks around country

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Professional

Implementation of Google Street View

Street View is available as a component of Google Maps, as a web

application, and as a mobile application for Android and IOS.
Originally, Google Maps used Adobe Flash for Street View. Google
overhauled Google Maps in 2013. The newer version
uses JavaScript extensively
and
has
a
JavaScript application
programming interface.
The new Google Maps and Street View are slower than the old
version. A user can switch to the old version of Google Maps, which is
especially useful when Google Maps is more sluggish than usual.

Data Capturing Equipment

Cameras: Street View imagery has come from several generations of
camera systems developed in-house. The cameras contain no mechanical
parts, including the shutter, instead using CMOS sensors and an
electronic rolling shutter.
Widely deployed versions are:
R2: the earliest photos were captured with a ring of eight 11megapixel CCD sensors with commercial photographic wide-angle
lenses.
R5: uses a ring of eight 5-megapixel CMOS sensors with custom lowflare lenses, plus a fisheye lens on top to capture upper levels of
buildings.
R7: uses 15 of the same sensors and lenses as R5, but no fish-eye.
Positioning: recorded photographs must be associated with accurate
Laser range scanners from Sick AG for the measuring of up to 50 meters
180 in the front of the vehicle. These are used for recording the actual
dimensions of the space being photographed.
Vehicles: data recording equipment is usually mounted on the roof of a
car. A Trike (tricycle) was developed to record pedestrian routes
including Stonehenge, and other UNESCO World Heritage sites. In 2010
a snowmobile-based system captured the 2010 Winter
Olympics sites. Trolleys have been used to shoot the insides of museums,
and in Venice the narrow roads were photographed with backpackmounted cameras, and canals were photographed from boats.
5|Page

STREET VIEW CAR:

We've come a long way since our initial U.S. launch in 2007; today we've
expanded our 360-degree panoramic views to include locations on all seven
continents.

STREET VIEW TREKKER

The Trekker enables Street View to feature more places around the world places no car, trike, trolley or snowmobile can access. This wearable
backpack is outfitted with a camera system on top, and its portability
enables us to gather images while manoeuvring through tight, narrow
spaces or locations only accessible by foot. Our first collection using this
camera technology was taken along the rough, rocky terrain of Arizona's
Grand Canyon.

6|Page

STREET VIEW TROLLEY

When a group of art-loving Googlers wanted to take Street View
technology to museums around the world, we needed to develop a system
that could easily fit through museum doorways and navigate around
sculptures. This first foray indoors fit all the necessary equipment onto a
smaller frame: a push-cart mounted with a camera system dubbed the
Trolley. It has not only collected views from inside museums, but also
other indoor locations like the White House and sports stadiums.

STREET VIEW SNOWMOBILE

Another place we thought it'd be fun to take the Street View cameras is on
the slopes. Over a few weekends using some 2x4s, duct tape, and extra
hard drives wrapped in ski jackets to endure the freezing conditions, the
team was able to successfully mount the Street View equipment on a
snowmobile. Skiers, snowboarders and snowshoers can now explore
Whistler Blackcomb Mountain and the bumpy snowy terrain of many ski
resorts around.

7|Page

STREET VIEW TRIKE

While we've been able to visit some beautiful places around the world
with the Street View car, some of the most interesting and fun places
aren't accessible by car. In order to reach some of the narrow alleyways in
Europe, like those in Barcelona and Paris, a team of engineers built a
tricycle-based camera system. This three-wheel pedi-cab with a camera
system on top automatically gathers imagery as the operator pedals along.
As a result, we've shared views from locations including theme parks,
university campuses, zoos, Stonehenge, and UNESCO World Heritage
sites across the globe.

8|Page

COMPANY PROFILE

9|Page

About the company:

Jindal RHM Team has several years experience in providing professional
online media services for clients across the globe.
We have successfully completed thousands of projects of different sizes
and complexity in various business and hospitality domains.
Capitalizing on the accumulated experience Jindal RHM provides fullcycle services ranging from business analysis and consulting to project
implementation and support.
We Jindal RHM are a dynamic, fast-growing imaging solution and
online branding company. Looking forward, aims to build on its strong
record of success, providing an unbeatable combination of quality and
service to all of its customers.

We are mainly focused to offer superior, long-term and sustainable

services to clients to fulfil their business intent.
We serve a wide variety of customers including multinational
organizations, companies of diverse business operations and small and
medium enterprises and business.
Our services are aimed to provide apt solutions with enhanced technical
assistance, enriched service offerings and empowered business
operations.
We understand the needs and demands of client and accordingly
customize the services and solutions. We put forth all our best efforts to
create new avenues of business operations and service delivery for
customers.
We collaborate with our valued clients to design, improve and enrich
services that provide dynamic and diverse business excellence.

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Company Details

CIN

U74300GJ2013PTC073606

Company
Name

JINDAL RHM INTERACTIVE PRIVATE LIMITED

Company
Status
RoC

Active
RoC-Ahmedabad

Registration
Number

73606

Company
Category

Company limited by Shares

Company Sub Non-government company

Category
Class
Company

of Private

Date
of 18 February,2013
Incorporation
Age
Company
Activity

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of 3 years, 5 month
Advertising.[Printing of advertising material is
classified in class 2221, Market research in class
7413, Public relations activities in class 7414, Direct
mailing activities in class 7499, Production of
commercial messages for radio, television and film
are classified in the appropriate class of group 921].

History of the company

Jindal RHM Interactive Private Limited is a Private incorporated on 18
February 2013. It is classified as Non-govt company and is registered at
Registrar of Companies, Ahmedabad. Its authorized share capital is Rs. 100,000
and its paid up capital is Rs. 100,000.It is involved in Advertising.[Printing of
advertising material is classified in class 2221, Market research in class 7413,
Public relations activities in class 7414, Direct mailing activities in class 7499,
Production of commercial messages for radio, television and film are classified
in the appropriate class of group921].Jindal RHM Interactive Private Limited's
Annual General Meeting (AGM) was last held on 30 September 2015 and as per
records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on 31st March,2015.

Jindal Worldwide and Marm Communications have joined forces to form a

powerful collaboration: Jindal RHM Interactive Pvt. Ltd.
Jindal RHM is a new and roaring company all set to raise the bar in all
creative
and
interactive
spheres.
We bring a fresh perspective, forward-thinking and first-of-its-kind
services and solutions to help Businesses get more attention, more responses
and, most importantly, more sales.
From true-to-life Google Business Photos to state-of-the-art 360 Virtual
Tours, from ahead-of-our-times Website Concepts to result-oriented Social
Media Promotions, well be offering an array of new-age Ideas and insights that
matter to business today.

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Rakesh Panchal
(Director)
Fine Arts graduate from premier institute of India, Founder and Managing
Director of Jindal RHM. He has a passion towards Branding, Online Media and
Imagining solutions. He is takes care of Strategy, Work Methodology, Client
Relations, Marketing, Digital Internet Marketing, all other management
functions of Jindal RHM and previous companies.
Rakesh Panchal has a track record for customer centricity, passion for
excellence and rigor in execution. He has proven to be a transformational leader
and has been instrumental in turning around the various businesses that he has
spearheaded.
He strongly believes that innovation that is relevant to business will
always have demand be it downturn or times of growth. He has comes with an
exhaustive background of work experience with giants such as Accor, Pride
Hotels, Leela Hotels, Sarovar, Sahara Star, Atlantis the Palm, etc.
Fine arts graduate from premier institute of India, Founder and Managing
Director of Jindal RHM. He has a passion towards Branding, Online Media and
Imagining solutions. He is takes care of Strategy, Work Methodology, Client
Relations, Marketing, Digital Internet Marketing, all other management
functions of Jindal RHM and previous companies.
Rakesh Panchal has a track record for customer centricity, passion for
excellence and rigor in execution. He has proven to be a transformational leader
and has been instrumental in turning around the various businesses that he has
spearheaded.

He strongly believes that innovation that is relevant to business will

always have demand be it downturn or times of growth. He has comes with an
exhaustive background of work experience of 20 years with giants of hospitality
sector such as Accor Group of Hotels, Carlson Group of Hotels, Leela Hotels,
Sarovar Hotels, Hotels Sahara Star, Mayfair Hotels, Atlantis the Palm, etc
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Company Hierarchy

HMTR B P
eia e h
mtk c o D
t
ah o e o g
kn l r s
a
Ph E i p
GaP h c
t e
ot a r
s
en s l '
wT l c
e
ah e a
ma m
m il

14 | P a g e

e
p

e
n

x
i

v
m
e

n
e

l
e

t
e

Vision, Mission and Values

Vision
To become a world-class imaging solution and online branding company that
support clients of diverse verticals to achieve their business objectives and
exceed the expectations of clients with commitment, quality and excellent
service

Mission
We provide a mutually supportive and smart solutions and services that
emphasize quality at every level of service delivery. We are committed to
deliver support services to enable our clients to accomplish business excellence.

Values
We have adopted the following key values that strengthen our commitment to
quality and service initiatives. Our values reinforce our effort to make our
services more customized and our support more meaningful. Our challenge is to
maintain our values in every service effort.

Our values include:

Service Excellence: We work towards offering quality service and support with
continuous improvement in the processes we use.
Quality First: We ensure to provide all our services and solutions with utmost
care
on
quality
and
effectiveness
of
service
delivery.
Integrity: We follow a transparent and client-friendly approach in offering
support and assistance.
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Product and Features

Imaging Solutions

Google Street View

Virtual Tour
Architectural Photography
Still Photography
Aerial View

Solutions for Google maps

Store finder/locater
Smart Navigation layer on GBV(GOOGLE BUSINESS VIEW)
Popup of Text/Images layer on GBV

Online Strategy

Responsive Website Design

Social Media Marketing,
Ad word and SEO

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Capabilities and Achievements of the Company

Capability:

Rich experienced photographers and online media professionals with an excellent

domain knowledge and across-the-board cross-functional experience
Team has around 50,000 tours in their folio, in hotels projects or/and Google Business
Photos.
Marketing & Sales team comprising of 50+ professionals for clients servicing.
Optimized camera equipment for Google Business Photos for better result.
Wide Rich almost all over India.
Extensive support after publishing imagery

Achievements:

Jindal RHM Interactive bagged the prestigious Award in the category Excellence in
Quality Awards (99% QC Pass Rate) for the year 2013 from Google.
Won title of Top performing agency of the month 6 times a year.
Google has conducted a customer feedback survey on August 2013 and Jindal RHM
Interactive got the Most positive client response.
Jindal RHM is only agency in INDIA who got silver certification from Google.
Jindal RHM Interactive tops the overall numbers for Google Business Photos -Trusted
agency with close to 2000+ photo shoots within a year covering 50+ cities and almost
all the categories of business.

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Literature Review

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Google Maps | Street View for Your Business

Street View is no longer just for the streets! Google is increasing its world
famous street view coverage to allow local businesses to showcase their
interiors. This enhances their Google listing, and influences potential customers
decision making, with their very own 360-degree virtual tour

Street View Advantage - GBV+

We

deliver

more

than

just

your

Google

Street

View

tours.

The Google Street View program is already an amazing opportunity for business
owners. For just the cost of the photographers time to shot and publish your
tour, you get an incredible marketing tool, hosted for FREE on Google Maps,
and showcased directly in search results and Google+ Business Pages.
There are no monthly costs, no CPC charges.
But we don't stop there, we also provide:

Fully Stitched 360 Images

Facebook App to directly add your tour to your Facebook page.
Custom embed code to add your tour directly to your own website. This
custom system loads about 3 times faster than the default Google embed, plus
gives you the ability to add thumbnail based book marks to jump to different
areas of your business, auto rotation, analytics an much more!

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Steps for Making Google Business View

Step 1: Collecting Imagery
First off we need to actually drive around and photograph the locations to show
in Street View. We pay close attention to many factors, including the weather
and the population density of various areas, to determine when and where can
collect the best possible imagery.

Step 2 : Aligning Imagery

To match each image to its geographic location on the map, we combine signals
from sensors on the car that measure GPS, speed and direction. This helps us
reconstruct the car's exact route, and even tilt and realign images as needed.

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Step 3: Turning Photos into 360-Degree Panoramas

To avoid gaps in the panoramas, adjacent cameras take slightly overlapping

pictures, and then we "stitch" the photos together into a single 360-degree
image. We then apply special image processing algorithms to lessen "seams"
and create smooth transitions.

Step 4: Showing You the Right Image

How quickly the car's three lasers reflect off surfaces tells us how far a building
or object is, and enables us to construct 3D models. When you move to an area
in the distance, the 3D model determines the best panorama to show you for that
location.

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Reasons you should get a Google Business View Shoot:

Potential customers, clients, or patients want to know what your place looks
like. If its a nice environment, it can be a selling point. But even an
dingy little hovel can have a certain charm, and its usually wise to let people
know what theyre in for

The photo shoot may encourage more people to click through to your Places
page or website. It shows up in your knowledge graph and in the Maps tab.

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 It may be a ranking factor. Trusted photographer Jeff Finkelstein explored

that possibility in a nice MOZ post last year, and he offered some good
insights in my follow-up post. My guess is that a Google Business View
photo shoot by itself is at most a very minor ranking factor, but can help
your rankings more indirectly, because it can get more people to click
(and Google knows when someone clicks). Again, just a hunch.

The See inside view is front-and-center when you view the Google
Places page on a Smartphone. (Its even more prominent than it is on
desktop.

You can embed the photo shoot on your site.

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 You get 10 professionally-taken still photos.

Someone else is taking the time to take photos. That saves you time
especially if youre picky about your photos. To take good photos is rarely
quick or easy, because its a numbers game.
You can reuse the still shots elsewhere on your site and on your nonGoogle business listings. You own the photos for good. You can do
whatever youd like with them. And if you dont have a good cover photo
yet, maybe you just found one.

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 It can be the start of a quid pro quo with your photographer. Google Trusted
Photographers often have other online-marketing skills, so especially if you
like the photo shoot and them personally you can probably get their help in
other areas. Its also possible you could get a link and/or a citation from the
photographer.

Google seems to have plans for Business View. Its been around for almost 5
years now which is about 68 in Google product years.
Its getting phased in, not phased out. In the Google My
Business rebrand / facelift they put a pitch for it right at the top of your
dashboard (unless youre a service-area or home-based business).

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Google Hotel Finder

GOOGLE HOTEL FINDER Discover the potential of visually rich 360 virtual tour on
Google Hotel Finder Enrich Enhance Expand

To take Hospitality industrys business to next level by Informing, Inviting and Inspiring
Global Audiences through Advanced, Appealing and Aesthetic Visual Content of Hotel
Properties. Asias first and Indias only full-fledged imaging solution provider.

Revolutionary Refreshing Realistic According to recent market research, 44% of

travellers have looked at visual content before choosing a hotel. Thats why you need to
be empowered by 360 virtual tours and make your hotel compatible with futuristic
Googles Hotel Business View (HBV).

Googles Hotel Business View (HBV) is a new-age presentation technology which is all
set to revolutionize hotel industry. HBV will allow visitors to virtually explore the hotel in
the same way as if they were right there.

It gives more refreshing, realistic and relevant view to the visitor to experience. HBV
would be further displayed on Google search, Google hotel finder, Google maps &
Google+ when a visitor is searching for any hotel. Whats more, these virtual tours can
also be embedded to your hotel websites.

And thats not all it can also be clearly viewed from almost any modern-day gadgets
-computers, Smartphone and tablets. Which means more visitors, more bookings? Jindal
RHM can help your hotel become HBV-ready and take advantage of this promising
technology. Google Business View Hotel

Engage travellers with Google Hotel Business View and inspire them along the path to
Booking Hotels Business View appeals to the broadest segment of your target audience. It
captures attention and provides something of value to the viewers.

User experiences that will change from have seen into have experienced and its builds
the viewers trust and establishes your brands credibility. This content improvement of
your online marketing and educates viewers on the benefits of what you are selling and
provides clear call to action for purchase.

This content providing value to the audience and that encourage spreading the world and
instant experience of your properties all over the world. Awareness Consideration
Conversion Advocacy Inform Invite Inspire
Hotels most decisive information is displayed right on Google Hotel Finder. Reviews,
Snapshots, Amenities, Booking info and Walkthroughs that take visitors virtually with
them and explore any part of the hotel they want to see.

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From the lobby area to type of the room/suite they want. From restaurants to spa and
banquet. And everything else that help visitor take an informed and quick decision. Most
importantly, Hotel Business view help accentuate your hotel details on Google Search
Results, Google Maps and Google Plus also.

Google Hotel Business View, Google Hotel Finder Hotel Finder Search Result Google
Hotel Finder Hotel Page Display Google Hotel Finder 360 Walkthrough, Google Search
Google Search Result on Mouse over, Google Search Direct Hotel Search, Google Maps,
Google Maps 360 Walkthrough, Google Plus

With 2000+ photo-shoots within a year covering 50+ cities and almost all the categories
of business we are renowned as the most trusted Google Business Photo agency. Bagged
the prestigious Award in the category of Excellence in Quality Awards (99% QC Pass
Rate) for the year 2013 from Google.

Won the title of Top performing agency of the month 6 times a year. Most positive
client response as per customer feedback survey conducted a on August 2013 by Google.

Overview: See a snapshot of the hotels most pertinent information, such as owner's
description, virtual tour, photos, average user rating, number of reviews and hotel class.

Rooms: See the available type of room, type of beds, Number of bed room in suite,
maximum occupancy, view available from room e.g. lake, sea, city etc. along with rates
of selected date and compare prices on different dates.

Amenities: View highlighted amenities available at the hotel such as Free Breakfast, Free
or Paid Parking, Free or Paid Internet.

Reviews: All reviews of the hotel written by Google users. Any users contribute a review
by clicking on write a review.

Visual Content: You can take a walkthrough of hotels such as Lobby/outside area, all
type of Rooms, Restaurants and Bars, Pool, Spa, Gym, Banquet and any special area
like Beach/Club Lounge. Google Hotel Business View can help makes it easier to
every stage of the Hotel Booking

90% of information transmitted to the brain is visual. Visuals are processed 60,000X
faster in the brain than text. 60% of consumers are more likely to click on a business
whose visual content appear in local search results.

Rich media content (video, virtual tour etc.) on landing pages increase average page
conversion rates by 86%. Post with visual content on social media sites receives 94%
more page visits and engagement.

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Visual content show your property without telling about them. In todays fast-moving,
online media-centric world, visuals are easy to understand, eminently sharable, and
evoke emotions that are much harder to do with words. Visual content express ideas
quickly in a snapshot.

Rich media content (video, virtual tour etc.) is allows viewers to make their own
decisions without feeling pressure from anyone. Virtual tour is breaks through the
overwhelming clutter of online content. 67% of consumers consider clear, detailed
visual content to carry more weight than hotel information.

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BENCHMARKING

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Achievement and Clients.

Won Excellence in Quality Award

Got silver certification for Google Street View
Got the Most positive client response
Won title of Top performing agency of the month 6 times a year
2000+ Photo shoots within a year.

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Competitors
Following Are the Competitors For our company in Gujarat.
Mainly the VOX360 is our competitor company and rest are the
freelancer photographer. And the detailed information about the vox360 is as
follows

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Vox360

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A 360 degree creative agency delivering high quality advertising

creatives & content since 1999. Their DNA can be defined as a 17 years old
start-up agency. They are team of around 30 Communication professionals to
whom the biggest satisfaction comes from surpassing the quality that their
clients expect from them.
Consumers are busy & they need to get talking to them in just few
seconds or else they will move on. Amongst such complexity, the biggest
satisfaction comes when they talk about a brand and share it with others. At
Vox360 we engage consumers with brands by resolving their relationships in
most simple and memorable way. Hence, they always put consumers first &
also the last as filters to evaluate any work that they do.

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Departments of the Company

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.Werac1Clint2MhDvpy,60-3ofm4Abk(qudsg)

Marketing Department

Here in marketing department Mr. Hemak Goswami and his brother Mr.
Chitrak Goswami are the heads who has guided us during the internship.
There were mainly 2 kinds of the sales strategies used for the bringing the
clients and providing them the best of our work.

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During the internship we have mainly focused on the 1st Strategy where
we our self have to target the potential clients by searching on the web portals
like www.google.com, www.justdial.com, www.zomato.com, etc. where we can
easily get knowledge about existing as well as the newly opened automobile
showrooms restaurants, clothing stores, pet stores, specialty clinics, hotels, etc.
After searching these we make contact with the main decision maker
person or in bigger scale unit the concern person who takes decision of
marketing and branding. We individually meet to the client by ourselves and if
there is a need we also ask Hemak sir or Chitrak sir to come with us.
When the client gives us the confirmation we make an agreement
containing details of the client like: Date, Business Name, Business Address,
Concern person name, Concern person phone no, Contract Amount, Sign of the
person as well as our marketing executive.
Example:

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The next step is the photo-shoot. We co-ordinate with our Photographers

team through mail with the full details of the photo-shoot which is as follows:
Business Name:
Business Address:
Business Plan:
Shoot Date:
Shoot Time:
Panoramas to be taken:
Contract Amount:
Advance Received:
Payment to be collected by Photographer:
Concern person name:
Concern person phone no:

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Photography Department
Here the photography department is handled by one of the heads of the
company whose name is Mital Patel. There are 6 professionally trained and
Google certified photographers team in this department. Their works starts
when the executives of marketing departments send them the details of photoshoot on mail. They also have to take follow-up of the client before photo-shoot
for the amenity/area/venue where the photo-shoot is to be done is ready or not.
Then they reach to the mentioned place and do the panoramic
photography or other imaging solution which the client requires. As per the
terms and condition built by the company they also have to collect the rest of
the payment on the completion of their work.
They submit the photography to the technical department and further
process takes place of the editing and creating walkthrough.

Technical Department
The technical department is the final and the most important department
of the company where all the technical work of collecting images, editing,
creating walkthrough, uploading on Google maps, etc takes place. The
department is headed by the Founder and Director of the company Mr. Rakesh
Panchal.
The technical department also provides technical support to the clients
like registering the clients business on Google, listing on Google map, Google
Ad-words, etc.
In the last week of internship we also had an experience of this
department and learnt many things like how to make the GBV from the normal
panoramic images, how to make listing of business in Google map, etc.
The total process from confirmation of client till the uploadation of their
business on Google takes 15-20 days of time.

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The Process Chart of Department

1
2
3
4
5
6
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Conclusion

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Findings
Jindal RHM Interactive Pvt. Ltd. is a well known and organized
company.
The current market position of the company is No. 1 in Gujarat, No.4 in
India.
The company is facing tough competition in Ahmedabad from the rival
company named VOX360 but other than Ahmedabad the markets of other
cities are still open. Hence, the company can further grow and have a
great list of clients in future time.
Jindal RHM Interactive Pvt. Ltd. provides good opportunity to the
freshers in marketing field and makes them learn the market situation and
how to face the prevailing market competition.
Many Freelancer photographers are prevailing in the market but the
quality of work done through Jindal RHM Interactive Pvt. Ltd. is far
better than them and there is no certainty of their work would remain on
Google on permanent basis or not. But Jindal RHM Interactive Pvt. Ltd.
gives surety for the same.

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Suggestions
Jindal RHM Interactive Pvt. Ltd. should have to improve their website
and put some latest examples of their work so that client spent more time
and get attracted from the company.
Though the company is on the top position but still they have to work
with more focus and get in to continuous touch with their past clients so
that they can have their future projects shared with them.
They also have to target the cities where no work or lesser amount of
work is done by the other competitors so they can have more expansion
in terms of the work.
Jindal RHM Interactive Pvt. Ltd. is doing within the country even they
have done some work outside the India, but still if they wanted to grow
they have to look for other countries too where the reach or availability of
other competitors is nearly zero or negligible.

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Conclusion

In conclusion, we would say it was a great experience of working with

one of the fastest growing company Jindal RHM Interactive Pvt. Ltd. in
the Google Business View industry.
Had good knowledge of real market situations under the guidance of our
head Mr. Hemak Goswami, Mr. Rakesh Panchal, Mr. Mital Patel & other
team members who has make the company at the top position in todays
time.
We also learn how to behave in certain situations, improved our soft
skills, business etiquettes, proper knowledge about the products which we
are dealing with and the future scope of the same.
It was also a great opportunity to meet with many persons who are
counted in the cream peoples of Ahmedabad like: Director of the Daastan
Farm, Managing Director of Kalhar Blues & Greens, etc and also
travelled many other cities like Nadiad, Surat, Baroda, Gandhinagar,
Aanand.
Really we would whole-heartedly thankful to our head Mr. Hemak
Goswami (Jindal RHM Interactive Pvt. Ltd.) and my institute K S School
of Business Management for providing us such kind of opportunity.

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Webography
https://www.google.com/maps/streetview/trusted/
http://www.jindalrhm.com/
http://www.vox360.com/
https://www.google.co.in/maps/streetview/

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