SUMMARY OF INFORMATION ON EACH COURSE/MODULE

1.

Name of Subject

English for Business Communication

2.

Subject Code

BAE1044

3.

Status of Subject

University Subject

4.

MQF Level/Stage

MQF Level 6/ Bachelor

5.

Date of Previous Version: June 2013

Date of current version: September 2014

8.

Version
(state the date of the last Senate
approval)
Pre-Requisite/Requirement for
Registration
Name(s) of academic/teaching
staf
Semester and Year ofered

9.

Objective of the subject in the programme:

6.
7.

Nil
Ghajendri Selvaratnam, Ong Sue Lyn, Kavitha
Balakrishnan, Abdul Rahim Abdul Rahman
Trimester 2

To develop effectiveness in English language and communication skills in business

related situations
10.

Justification for including the subject in the programme:

To enhance competency in English language for effective business communication

11.

Subject Learning Outcomes :

i. Apply the core concepts of communication in business settings
ii. Demonstrate effective oral communication skills in various communication
contexts
iii. Apply principles of effective writing for various types of written communication
iv. Apply analytical reading skills in interpreting business texts

13.

Mapping of Learning Outcomes to Programme Outcomes :

Learning Outcomes
PO1
PO2
PO3 PO4 PO5
Apply the core concepts of
communication in business
settings
Demonstrate effective oral
communication skills in
various contexts

Apply principles of effective

writing for various types of
written communication

PO6

PO7
X

Apply analytical reading

skills in interpreting
business texts
15.

Assessment Methods and Types :

Method and Type
Description/Details

CQAAE/FORM/07
Ver.1, Rev.1
28.05.2014

PO8

Percentage

Page1 of 3

16.

Test
Project and presentation
Final Examination
Details of Subject

Speaking test
Written project and presentation
Written examination

15
25
60

Content Outline
Workplace Communication Today
Communication skills; Understanding the communication process;
Improving listening skills; Mastering nonverbal communication skills;
Understanding cultural communication; Learning intercultural
workplace skills

26.

Mode of
Delivery
Lecture
5

The Business Writing Process

Planning,
Composing,
and
Revising
Business
Messages;
Understanding business writing goals and the writing process;
Composing messages on the job; Constructing effective sentences;
Improving writing techniques; Revising for conciseness, clarity,
vigour and directness

Communicating at Work
Electronic messages and digital media; Email and memos; Positive
messages: requests and responses, instructions, goodwill; Negative
messages; Understanding persuasive messages in the workplace

Reporting Workplace Data

Understanding the components of proposals; Preparing proposals;
Writing business reports; Researching secondary data; Generating
primary data; Organising and outlining data; Documenting
information; Presenting the final report

Professionalism, Teamwork and Meetings

Professionalism at Work: business etiquette, ethics; Teamwork;
Meetings: succeeding in face-to-face and virtual meetings

12

Employment Communication
The Job Search; Job Application Letters; Rsums: written and video
resumes; Interview Skills

Total Student
Learning Time (SLT)

40

Total Guided and

Independent
Learning
40

Test

Project and presentation

10

Final Examination

20

44

76

Lecture

Sub Total
Total SLT
Credit Value:

CQAAE/FORM/07
Ver.1, Rev.1
28.05.2014

Face to Face

120
3 (120/40 = 3.00)

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34.

Mapping
of
assessment
component to learning outcomes
(Los)
Assessment Component

LO1

LO2

Test (15%)

37.5%

37.5%

Project and presentation (25%)

62.5%

62.5%

Final Examination (60%)

39.

LO3

LO4
16.7%

20%

16.7%

80%

66.6%

Reading Materials :
Textbook

Reference materials
Bailey, E.P. (2010) Writing and Speaking at
Work (5th Ed). U.S.A: Prentice Hall
Bovee, C. & Thill, J. (2010) Business
Communication Essentials (4th ed.). New
Jersey, U.S: Pearson
Crossman, J., Bordia, S. & Mills, C. (2011).
Business Communication for the Global
Age. Sydney: McGrawHill
Gabrielle, B.R. (2010) Speaking PowerPoint:
The New Language of Business. U.S.A:
Insights Publishing
Lasater, I (2011) Words that Work in Business:
A
Practical
Guide
to
Effective
Communication in the Workplace. Encinitas,
CA: PuddleDancer Press
Guffey, M.E. & Loewy, D. (2013) Essentials of
Business Communication (9th Ed). Mason,
OH, U.S: South- Western Cengage Learning

CQAAE/FORM/07
Ver.1, Rev.1
28.05.2014

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42.

Summary of the Blooms Taxonomys Domain Coverage in all the Los in the format
below:
Subject
Learning Outcomes
Blooms Taxonomy Domain
(please state the learning
Afectiv Cognitiv Psychomo
outcomes)
e
e
tor
BAE1044
Apply the core concepts of
English for
communication in business
X
Business
settings
Communicati
on
Demonstrate effective oral
X
communication skills in
various communication
contexts
Apply principles of effective
writing for various types of
written communication
Apply analytical reading skills
in interpreting business texts

CQAAE/FORM/07
Ver.1, Rev.1
28.05.2014

X
X

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