Dr.S.

BALA MURUGAN
Assistant Professor
PRIMS Periyar University, Salem-11
E-mail: balaprims@periyaruniversity.ac.in
Mobile: 9994477858
Career Objective:
To effectively combine my technical and analytical skills along with my managerial skills
honed during my business education & work experience for the growth and development of the
Institute.
Academic Qualification:
Obtained Ph.D in (Human Resource Management) at Periyar University, Salem-11.
Graduated Post Graduate Diploma in Personal Management (Human Resource Management) in
2013 from Coimbatore Productivity Council, Coimbatore.
Qualified National Eligibility Test for Lecturership (Management) in June 2008 from University
Grand Commission.
Graduated Master of Business Administration (Finance & Marketing) in 2008 from PRIMS,
Periyar University, Salem.
Completed Bachelor of Corporate Secretaryship in 2006 from Erode Arts College (Autonomous),
affiliated to Bharathiar University.
Professional Experience:

18-08-2015 onwards working as Assistant Professor at Periyar Institute of Management Studies

(PRIMS), Periyar University, Salem-11.
From 01-07-2015 to 17-08-2015 Worked as Assistant Professor at RVS Institute of Management

Studies, Coimbatore.
From 10-08-2008 to 30-04-2009 Worked as lecturer in the department of Management Studies at

Tirumalai Engineering College, Kanchipuram.

Additional Responsibility:

Training & Placement Coordinator for Management Students at PRIMS, Periyar University, Salem.

 Authorized question paper setter for the Bharathidasan University, Trichy.

In addition to academic assignment, also taking in charge of Anna University exam coordinator and
diligently fulfilled the entrusted responsibility at RVS Institute of Management Studies, Coimbatore.
Article Published in Journal:
1. Published an article entitled A study on Employee Absenteeism in Tea Plantation, In JM
International Journal of HR Review. (ISSN)
2. Published an article entitled Impacts of inflation on middle class consumers, in International
Journal of Management Focus. (ISSN).
3. Published an article entitled Employee Attrition and Retention in Private Insurance Sector A
HRM Challenge, in Indian Journal of Applied Research. (ISSN).
4. Published an article entitled Streamlining the Management Education in India-An Alarming
Issue, in South Asian Journal of Marketing & Management Research, Volume 3, Issue 1(January
2013). (ISSN).
5. Published an article entitled Servepref lead Servequal-Empirical evidence through Indian Rural
Banks in South Asian Journal of Marketing & Management Research, Volume 4, Issue 6(June
2014). (ISSN).
6. Published an article entitled Customers are Fastidious Reality through Life Insurance
Products, in Determinants of Commerce and Management. Archers & Elevators Publishing
House, First Edition 2014. (ISBN).
7. Published an article entitled Problems of Self Help Group Members in Hill Stations Evidenced
through Valparai, in Determinants of Commerce and Management. Archers & Elevators
Publishing House, First Edition 2014. (ISBN).
8. Published an article entitled SHGS a tool for Escalating Social and Economic Status of Women
in Hill Station An Empirical Analysis, in Journal of Exclusive Management Science
December 2014 -Vol 3 Issue 12 - ISSN 2277 5684. (ISSN).

Conference Publications:
1. Published an article entitled Employee Stress Management An empirical analysis, in
Innovative Practices in Management an International Level Conference, organized by Nehru
Institute of Management Studies. (ISSN).
2. Published an article entitled Spirituality in Management, in Contemporary practices for the
success of Indian Business, a National Level Conference organized by RVS Faculty of
Management. (ISBN).
3. Published an article entitled Emotional Intelligence and Employment Practices A Tool for
Grooming Employees, in Emerging Trends in Global Business, a National Level Conference
organized by RVS Institute of Management Studies.2011. (ISBN).
4. Published an article entitled Role of Self Help Groups in Women Empowerment and Poverty
Mitigation, in Emerging Trends in Global Business, a Second National Level Conference
organized by RVS Institute of Management studies.2012. (ISBN).
5. Published an article entitled A Study on Marketing of Tourism Products in Tamil Nadu, in
Intelligent Information Systems & Management, an International level conference organized by
RVS College of Engineering & Technology 2012. (ISBN).
6. Published an article entitled HR Challenges in new management paradigm: virtual
organization. In Emerging Management Trends and Strategies, a National level conference
organized by PRIMS, Periyar University.2014. (ISBN).
7. Published an article entitled Customer Retention a way to rule the Market-Evidence through
Indian Automobile Sector, in New Age Marketing Mantras Realities & Emerging Trends, a
National Level Conference organized by PRIMS, Periyar University.2014. (ISBN).

Papers Presented In International Level:

1. Presented a paper entitled Credit Card in Financial Service, in Emerging Paradigm in Financial
Services, Two day International level Conference (7 & 8-4-2007) organized by Cauvery College for
Woman Tiruchirappali.
2. Presented a paper entitled Strategic Investment in Portfolio Management, in Innovation-The
Corporate Mantra in the Era of Globalization, One day (26-10-2007) International level Conference
organized by Muthayammal Engineering College, Rasipuram.
3. Presented a paper entitled Management Organizations Guided by Spiritual Values, in Global
Business Environment & Its Impact on Management Education, Two day (10&112-2011)
International level Conference, organized by Periyar University.
4. Presented a paper entitled Employee Stress Managementan Empirical Study, in Innovative
Practices in Management, One day (23-04-2011) International level Conference organized by
Nehru Institute of Management Studies.
5. Presented a paper entitled Employee Absenteeism in Tea Plantation an Empirical Study , in
Intelligent Information Systems & Management, Three day (14,15 & 16-7-2011) International level
Conference, organized by RVS College of Engineering & Technology.
6. Presented a paper entitled A Study on Marketing of Tourism Products in Tamil Nadu, in
Intelligent Information Systems & Management, Three day (12,13 & 14-7-2012) International level
Conference, organized by RVS College of Engineering & Technology.
7. Presented a paper entitled Innovative Strategies for a Dynamic Economy Building a Globally
Competitive India, in Emerging Paradigms in Management Research, two day (27&28 2- 2014)
International level Conference, jointly organized by Vivekananda Group of Institution & Mother
Teresa Womens University.

Papers Presented in National Level:

1. Presented a paper entitled HRD in Changing Business Environment, in Strategic Management:
Opportunities and Challenges in Post LPG Era, Two day (15 & 16 2-2007) National level Seminar,
organized by Periyar Institute of Management Studies, Periyar University Salem.
2. Presented a paper entitled Services Marketing, in Global Competition and its Challenges in
Business Environment, a One day (16-1-2008) National level Conference organized by Vysya
College, Salem
3. Presented a paper entitled Comparative Study on Government Vs Private Banking practices, in
Emerging Trends in Management, Two day (28&292-2008) National level Conference organized
by Periyar Institute of Management Studies, Periyar University Salem.
4. Presented a paper entitled Application of GAP & RATER Model in Banking Sector, in recent
trends in banking sector, One day (5-2-2009) State level Seminar organized by Kanchi Krishna
Arts & Science College. Kanchipuram.
5. Presented a paper entitled Recessional Leadership, in Global Meltdown (Recession) India vs
Rest of the World, One day (7-4-2009) National level Conference organized by Madha
Engineering College, Chennai.
6. Presented a paper entitled Spiritual Values in Management, in Contemporary Practices for the
Success of Indian Business, One day (04-02-2011) National level Conference organized by RVS
Faculty of Management.
7. Presented a paper entitled Emotional Intelligence and Employment Practices a Tool for
Grooming Employees, in Emerging Trends in Global Business, One day (10-09-2011) National
level Conference organized by RVS Institute of Management Studies.
8. Presented a paper entitled Relevance of TQM Training & Benchmarking Practices in
Education, in TQM in higher education institutions challenges and perspectives, Two day

(27&28-01-2012) National level Conference organized by RVS Institute of Management Studies

& Research, Sulur.
9. Presented a paper entitled Knowledge Management, in India Inc.As a Global Super Power, Two
day (23&24-02-2012) National level Seminar organized by Periyar Institute of Management
Studies, Periyar University Salem.
10. Presented a paper entitled Role of Self Help Group in Women Empowerment and Poverty
Mitigation, in Emerging Trends in Global Business, One day (15-09-2012) National level
Conference organized by RVS Institute of Management Studies.
11. Presented a paper entitled Impact of Media on Women Empowerment, in Emerging Trends in
Global Business, One day (15-09-2012) National level Conference organized by RVS Institute of
Management Studies.
12. Presented a paper entitled Going green is an emerging issue, in Innovative Functional
Management Strategies in Current Business Scenario, Two day (21&22-02-2013) National level
Seminar organized by Periyar Institute of Management Studies, Periyar University Salem.
13. Presented a paper entitled HR challenges in new management paradigm in virtual organization,
in Emerging Management Trends and Strategies, Two day (06&07-03-2014) National level
Conference organized by Periyar Institute of Management Studies, Periyar University Salem.
FDP / MDP /Workshop Attended:
S. No.

Nature of Training
(Academic /
Administration)

FDP/MDP/
Workshop

Soft Skill

Workshop

Soft Skill

Workshop

Academic

Workshop

Theme

HR Skills &
Competencies
Victus - 07
Students Soft
Skills
Development
Gen Next - 2007

Name of the
Institutions

Periyar Institute of
Management
Studies
Periyar Institute of
Management
Studies
Vivekanandha
Institute of
Information &
Management

Duration
From

To

12-1-2007

12-1-2007

7-3-2007

9-3-2007

12-10-2007

12-10-2007

Soft Skill

Workshop

Managerial
competencies
Advanced
Business
Application
Software
Emerging
paradigms in
Indian business
education
Energizing
Entrepreneurial
Education

Studies
Periyar Institute of
Management
Studies

5-3-2008

7-3-2008

Periyar Institute of
Management
Studies

28-3-2008

31-03-2008

Dr .N.G.P. Business
School

30-12-2009

30-12-2009

5-2-2010

5-2-2010

24-7-2010

24-7-2010

13-10-2010

13-10-2010

Academic

Workshop

Academic

FDP

Academic

FDP

Academic

Workshop

Academic

FDP

Globally practiced
teaching
methodologies

RVS Institute of
Management
Studies
Nehru Institute of
Engineering &
Technology
RVS Institute of
Management
Studies

10

Academic

FDP

Alignment

Break Through

5-12-2010

7-12-2010

11

Academic

FDP

Quantitative data
analysis using
SPSS

KCT Business
School

19-12-2013

20-12-2013

24-01-2014

25-01-2014

11-4-2014

12-4-2014

SPSS

12

Academic

FDP

ISO

Process
Management
Consultants Kerala

13

Academic

MDP

Excellence
through effective
communication

PSG Institute of
Management

Professional Training Programs:

Attended Three days Professional Out Bound Training (OBT) Programme Alignment, in
Breakthrough, Bangalore.
Attended three days Train the Trainer, Programme in Reach Academy, Salem.
Invited Talks:
1. Delivered a Special Lecture on Personality Development at Kanchi Shri Krishna College of Arts
& Science, Kanchipuram.
2. Delivered Lecture on Build Positive Attitude at RVS College of Arts & Science, Sulur.

3. Delivered a talk on Personality Development at Vivekanandha College of Arts & Science for
Women, Trichangode.
4. Given a talk on Positive Attitude at RVS College of Computer Application, Coimbatore.
5. Delivered a special Lecture on Financial Management for NET Examination at PRIMS,
Periyar University, Salem.
6. Given a motivational talk on Sharpening the Attitude to the School Students at Govt Higher
Secondary School, Kannampalayam, Sulur, Coimbatore.
7. Given an intensive training on Salesmanship to the Sales Professionals at Chennai Silks &
KTM, Coimbatore.
8. Delivered a motivational talk on You are unique to the final year under graduation students at
CN College, Erode. (23 Sep 2013).
9. Delivered a motivational talk on Art of winning the battle an interview technique to the final
year under graduation students at CN College, Erode. (24 Sep 2013).
10. Invited Talk on Future is Here a motivational session at College of Applied Science,
Kanthalloor, Marayoor.
11. Delivered a motivational talk on Redesign Your Vision at Government College, Munnar.
12. Invited as a resource person for delivering the reality of Customer Relationship Management
for PMEGP at Periyar University, Salem.
13. Delivered a motivational Talk on Define Yourself to the final year under graduation students at
Michael Job College of Arts & Science for Women, Coimbatore.
14. Delivered a motivational Talk on Success not for Sale at Government College, Munnar.
15. Delivered a motivational Talk on Make Difference at RVS College of Arts & Science, Sulur.
16. Invited speech on Personality Development at RVS College of Arts & Science, Sulur.
17. Delivered a Special Talk on Zero Makes Better a self motivational session at Government
College, Munnar.

18. Delivered a special lecture on Career Development to the final year MBA Students at NIFTTEA Knitwear Fashion Institute, Tirupur.
19. Conducted a one day Ignite Mind a motivational Workshop to the final year Students at St
Pauls College of Arts & Science for Women. Coimbatore.
Chair Person & Jury:
1. Acted as chair Person of the two day national seminar on Innovative Functional Management
Strategies in Current Business Scenario on 21st

&

22nd

Feb 2013 held at PRIMS, Periyar

University, Salem-11.
2. Acted as a jury for ad-zap event in tycoon 2015 a National Level Management Meet organized
by Jayam College of Engineering and Technology. Dharmapuri.
3. Acted as a jury for Just a Minute event in Olympus 2015 a National Level Management Meet
organized by RVS Faculty of Management. Coimbatore.
Programmes Organized:
Coordinated the one day workshop on Corporate the Reality by Mr.N.Velamuthan, Dean
Placement RVS Group of Institutions Coimbatore to final year MBA Students on 01-10-2015.
Awards :

Received BEST TEACHER award in the year 2013 for the Valid Contribution to the Growth
of Higher Education by Akshaya Institute of Management Studies (AIMS), Coimbatore.

Professional Body Membership:

Active member in Coimbatore Management Association (CMA), Coimbatore.
Active member in Coimbatore Productivity Council (CPC), Coimbatore.
Active member in Junior Chamber International (JCI), Marudham Group, Coimbatore.
Others:
Participated in rally Guinness book of world records for creating awareness of rain water
harvesting, at Erode.

Personal Details:
Father Name

: Mr.R.Sinnu.

Mother Name

: Mrs.Saraswathy Sinnu

Date of birth

: 29-03-1983

Marital Status

: Married

Nationality

: Indian

Communication Address

: Dr.S.Balamurugan, BCS.,MBA.,PGDPM.,Ph.D.,
Assistant Professor,
Periyar Institute of Management Studies (PRIMS),
Periyar University,
Salem 11, Tamil Nadu, India.
Contact No: +91 999 44 77 858