Académique Documents
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Caseprep
101
Session
2
&
3
Start
30-45 min
Personals
and
Guesstimate
Case Interviews
5 min
Case
PresentaCon
Visual
representaA
on
of
the
case
solving
process
basically
what
you
write
on
paper
5 min
Wrap Up
Summary
of
your
thought
process
and
your
recommenda
Aons
and
suggesAons
End
How
will
we
help?
How?
Case-groups
Case
talks
Doubt
sessions
Case
mentors
Interview
experiences
Material
Todays Session
Profitability Framework
The most important framework which candidates should know like the back of ones hand. Profitability is the underlying issue that
drives all possible client problems and this framework can be a useful tool for opening up the case and gather desired information.
Profit
Revenue
Quantity
Cost
Price
Fixed Cost
Variable Cost
Firm / Client
Industry
Growth
Rate
Market
Shares
In
the
business
of
Who
are
a
part
of
XYZ Products
CompeCtors
serving
Customers
Price
elas<city,
<ers,
etc.
Also
through
served by
these
Channels
SWOT Analysis
The
4C
Framework
Ques-ons
around
the
following
aspects
can
help
to
beIer
understand
revenue
problems,
can
also
Four Cs Framework
be
used
in
some
cost
scenarios
Company
PorUolio,
market
sen<ment,
product
quality
The Four Cs framework, is useful in understanding the source or cause of broad business problems including marketing or internal
performance issues.
CompeCCon
Profit
PorUolio,
growth
share,
pricing,
customer
feedback
Company
Revenue
Cost
FC
Price
Customer
Missing
target
groups,
missing
geographies
Quantity
Collaborators [1]
VC
Competitors
Customers
Collaborators
Issues
with
suppliers,
distributors
or
any
other
collaborators
Say using the profitability framework you have understood that
the profitability of the firm is going down as the variable costs
istributors
are going up. This may be because[1]
theSuppliers,
productionDcost
(Company) are going up or the supplier costs (Collaborator) is
The
4P
Framework
Useful
when
evaluating
a
product
or
marketing
strategy
;
Can
be
used
to
determine
the
cause
of
an
increase
or
decrease
in
sales
;
It
can
also
help
in
identifying
new
opportunities
to
market
new
or
existing
products.
Product
Price
Place
Promotion
Prot
Revenue
QuanCty
FC
Price
Cost
VC
Company
Collaborator
C
rs
The
frame
work
is
helpful
in
revenue
problems.
In
cases
where
the
company
is
losing
market
share
it
is
usually
one
or
more
of
the
Four
Ps
that
is
the
reason.
Compe<tors
Customers
New
Entrants
Poten<al,
barriers
New
Entrant
Customers
/
Buyers
Missing
target
groups,
missing
geographies
Suppliers
Competition
Customers
/
Buyers
CompeCCon
PorUolio,
growth
share,
pricing,
customer
feedback
SubsCtutes
Switching
costs,
availability
Substitute
Suppliers
Importance,
rela<ve
power,
compe<<on
within
etc.
Porters
is
an
extremely
powerful
framework
that
can
be
used
in
protability
as
well
as
in
cases
where
market
evaluation
or
industry
evaluation
is
required.
SWOT
Analysis
Useful
in
assessing
a
business
environment
for
a
market
entry
(geography,
new
product
lines,
etc.)
or
business
opportunity
Strength
Weakness
Threats
Revenue
Cost
Internal
Factors
Opportuni<es
Prot
QuanCty
FC
Price
VC
External
Factors
Company
Collaborator
C
rs
SWOT
helps
in
cases
where
one
needs
to
evaluate
a
company
either
as
an
M&A
target
or
in
cases
you
are
to
propose
a
entry
strategy
in
a
new
market
Compe<tors
SWOT Analysis is a powerful company analysis tool but needs lot of detailing to arrive at acceptable solutions
Customers
Research
work
and
approval
Sourcing
the
required
materials
and
services
required
for
production
R & D
Inputs
Production
process
to
packaging
ready
to
be
sold
Production
Logistics
planning
and
product
distribution
strategies
Distribution
Marketing
strategy,
sales
force
training,
push
vs.
pull
strategy
Marketing
&
Sales
Post
sales
support,
repairing,
sales
return
Service
Prot
Revenue
QuanCty
FC
Price
Company
Cost
VC
Collaborator
C
rs
Compe<tors
A very simple yet powerful framework and is almost always helpful cracking cost cases
Customers
Demo Case 1
Demo Case 2
Psychometric
Test
Form Filling
Hand wriaen
Mostly
HR
ques<ons
to
be
answered
No
prepara<on
required
as
such
To
familiarize
yourself
with
the
format,
try
some
tests
online
Chairmans
GD
Role
of
a
Chairman:
To
give
a
structure
to
the
discussion,
pitch
in
which
intelligent
points
as
and
when
necessary
and
also
to
control
the
discussion
from
going
astray.
Interview
Most
important:
HR
ques<ons
Interviews
can
take
widely
dierent
forms
depending
on
the
direc<on
to
steer
them
into
Role
of
a
member:
To
pitch
in
with
suitable
points,
construct
and
build
on
the
ongoing
discussion.
The steps and the +low of the process varies from company to company
Types
of
ques<ons
1.
2.
3.
Interview
Chairmans GD
HR
quesCons
The
quesCons
can
vary
from
an
in-depth
interview
of
the
answers
wriaen
in
the
form
to
basic
general
knowledge
quesCons.
A
background
preparaCon
of
the
company,
its
dierent
verCcals,
the
most
prot
making
product
etc.
are
the
relevant
areas
one
should
pay
aaenCon
to.
Rishabh Gupta
rishabh.g17@fms.edu
ExecuCve Members
Shankhanath
Raychaudhari
Meet
Bhalavat
Sahil
Kochar
Eshita
Razdan
shankhanath.r17@fms.edu
meet.b17@fms.edu
sahil.k17@fms.edu
eshita.r17@fms.edu
Others
conclub@fms.edu
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