Literature Review

Automobile Industry

1. A STUDY ON CUSTOMER PERCEPTION TOWARDS ROYAL ENFIELD WITH SPECIAL

REFERENCE TO MALAPPURAM DISTRICT
Mr.FAISAL.T, Research Scholar (M-Phil) Thottiyil [H], Kuzhippuram, Iringalloor [post],
Vengara [via], Malappuram [dist], Kerala. 676304[pin])
By the Study entitled A STUDY ON CUSTOMER PERCEPTION TOWARDS ROYAL
ENFIELD WITH SPECIAL REFERENCE TO MALAPPURAM DISTRICT was undertaken
with the objective of finding out customers perception level on Royal Enfield bikes.
Here adopted suitable methodology for data collection and analysis. It is clear from
the study that the most customers of Royal Enfield are highly satisfied in almost all
areas offered by Royal Enfield. And most majorities among the satisfied customers
are delighted customers. This study reveals that by way of reducing the lead-time,
improving fuel efficiency, service and advertisement and by introducing new models
capable to compete with the freshers in the market, Royal Enfield can easily make
the whole customers into highly delighted customers.

2.A Study of Customer Satisfaction of Two Wheelers on Yamaha

Priyanka Jain (Accf, Amity University, Noida, Up)

This research analyses the satisfaction of the customer towards two wheelers. The
study was restricted only to DELHI. A total of 100 consumers of ONLINE surveyed
with structured questionnaires. Statistical analysis is done such as percentage
analysis. India is one of the largest manufacturers and producers of two-wheelers in
the world. The preference of the consumers clearly signifies that their importance of
family and friends influencing their purchase, the additional facilities expected, and
many. In the beginning of the century, the automobile entered in the transportation
market as a teddy bear for the rich. However, it became gradually more popular
among the general population because it gave travellers the freedom to travel when
they wanted to and where they wanted. Readability of copy is of paramount
importance.

3.A Study on Customer Satisfaction towards Maruti Suzuki in

Coimbatore

M. Akhila, Ali Ashar T Thayyullathil (1Assistant Professor, 2Post Graduate, Dr. N.G.P. Arts &
Science College)

Customers are the end beneficiary of all retail activities. No matter what type of cars the
customers use, it has to satisfy the customers needs. Keeping this in mind, an attempt has
been made to examine the factors influencing the customers to choose Maruti Suzuki as their
car. The present study is purely based on the primary data and is confined to Coimbatore City,
India. The data was collected through questionnaires. The Maruti Suzuki cars are the best and
fast moving brands. Now a day the demand for the cars by customer shows increasing trend, at
the same time they expected easy handling, safety and security, higher performance etc. Which
makes the advanced technologies and adopt new model.

4.Customer Satisfaction towards Honda Two wheelers: A Case Study in

Tirupati

Dr.DugganiYuvaraju(PDF-Scholar)&Prof. S. Durga Rao

Department of Management Studies,S.V.University, Tirupati-517502.Andhra Pradesh

Customer satisfaction is a feeling of pleasure or disappointment resulting from

comparing a products perceived performance or outcome in relation to his or her
expectations. In this paper we found that 60%of respondentsto know the
advertisement of Honda Bike through media, 90 percent of the respondentswere
completely satisfied with the mileage and performance of the bike, 73% of
respondents are satisfied with pick-up of the Honda Bike , 56% of the respondents
are attract the quality of the service to choose this bike, 50% of the respondents are
satisfied with the design of the bike,54% of the respondents considered the price of
the Honda, 60 % of the respondents felt the explanation to be excellent.
According to the chi-square test find that there is significance difference between the
preferable factors like mileage, pickup, price and design.

5 Customer Satisfaction towards Volswagen : A Case Study in Ludhiana

VIJAY KUMAR MBA

The above study shows the Ludhiana industry is manufacturing

i n d u s t r y a n d m o s t o f t h e industry resides in focal point and industrial area. In
manufacturing industry cycle industry, auto parts industry and hosiery industry are
major industries. And among car companies maruti holdsthe major part of the
market followed by Hyundai, Honda, Tata and then other companies. Andmost
number of cars hold by customers are in the range 3-7lakhs (35%) and
then 7-12lakhsrange. Most of the customers (77%) prefer to purchase cars on
finance. Most customers changetheir cars after 3-4 year interval. As this
result may not be suitable to all the regions of the c o u n t r y b e c a u s e o f
t h e cu l t u re , s t an d ard o f l iv i n g an d v o lu m e o f t h e m ar ke t . T h e
r e s e a r c h concludes that Volkswagen have great opportunity to penetrate in the
market

6.A Study on Customer Satisfaction towards Tata Nano InTrichy Town

Mrs .S.Jamuna,APSGprofessor, Department Of Management Studies,Erode Sengunthar
Engineering College, Thudupathi, Erode, Tamilnadu-India.
P.Bharathiraja,Erode Sengunthar Engineering College, Thudupathi, Erode, Tamilnudu-India.

The present study is based on the awareness of TATA NANO cars among the
customers. A sample survey of 110 respondents was undertaken to find out the
awareness of TATA NANO cars in TRICHY city. The study mainly concentrated on

general applications, general awareness, advantages and consumer preferences of

TATA NANO cars.

7.CUSTOMER SATISFACTION TOWARDS YAMAHA BIKE FZ, AMBATTUR,

CHENNAI
A.K.SUBRAMANI*, E.ELAVARASAN** AND A.DAVID RAJ***
ASSISTANT PROFESSOR,VEL TECH BUSINESS SCHOOL, VEL TECH UNIVERSITY,
AVADI, CHENNAI 600062, TAMILNADU, INDIA.

Automobile sector is one of the evergreen part in everyone life.The main objective of the
study is to find out the customer satisfaction and loyalty towards Yamaha bike FZ.
Descriptive research is followed in this research. The universe of the population
includes the respondents who are the customers of Yamaha bike FZ, located at
Ambattur. The major findings of the study are, Most (92%) of the respondents opined
that Yamaha has improved after Yamaha FZ bike and Majority (60%) of the respondents
said that they are using bike for fun riding and it is recommended that the Yamaha bike
FZ may try to keep all types of models and all brands as per the requirement of local
people in that locality.From the research, it is concluded that the demographic variables
such as age group, gender and occupation are having less impact on the factors of
customers satisfaction. The research outcome also indicates that, most of the
customers are satisfied towards Yamaha bike FZ with respect to the chosen factors.

8.A STUDY OF CUSTOMER SATISFACTION WITH REFERENCE TO TATA

MOTORPASSENGER VEHICLES
Kavita Dua ,Savitha

Satisfaction is crucial concern for both customers and organizations. Satisfaction isa subjective
concept and therefore difficult to determine. It depends on many factors and varies from person
to person and product to product. The importance of customer satisfaction in strategy
development for customers and market oriented cannot beunderdetermined. Now a day it has
become very important factor for each and every organization to enhance the level of customer
satisfaction. The overall study reveals that It was found that the customer are mostly satisfied

with price , design, safety, mileage,interior space, status brand name, comfort level, spares part
and after sale service.

9. A Study On Customers Preference Towards Royal Enfield Motorbikes In

Coimbatore City, Tamilnadu.
G. MURALI MANOKARI1, MBA., M.Phil., (Ph.D.),R.Kanaka Rathinam

The purpose of this study on customer preference will help us to understand the needs
& Wants of the customers towards Royal Enfield. The study could provide appropriate
and timely information about the position of preference level of customer towards
Royal Enfield. As the objectives of this study is to analyze the customer preference
and to find out the customer satisfaction level towards the ironic brand Royal Enfield.
This study also investigate the services and factors which influence the customers to
purchase the Royal Enfield bikes and also identify what customers are expecting from
the Royal Enfield. To know about the customer Preference and factor which influence
the customers preference in buying decision process. Customer preference is
influenced strongly by culture, social, personal and psychological factors. For this
purpose, 120 customers were selected and obtained the various responses based on
the questionnaire method. By and large it was found that most of the customers are
choosing Royal Enfield vehicles because of its Vehicle Appearance, pickup, good
models and engine appearance etc.

10.A Study on the Customer Satisfaction Level towards the Use of

the Bajaj Bikes with Special Reference to Nagarcoil Town
Thiru. P. Nayagam Research Scholar Department of Management Manonmaniam
Sundaranar University Tirunelvlei 627012

This study examines the customer satisfaction level towards the use of the
Bajaj bikes. It aims to assess the customer satisfaction level. The data
collected from 50 respondents covering urban areas in Nagercoil Town.

Percentage analysis and likert scale method are used for arriving
conclusion. The findings of the study is majority of the respondents are
satisfied in the brand popularity. The conclusion of the study is they
promote their services so effectively in the days to come.

11.Customers Opinions towards Hero Honda Splendor + bike

DR.D.SREERAMULU
Assistant Professor, Department of Business Management,Osmania University, Hyderabad 7.

The study taken up variousaspect of the bike for the study andpresented many
suggestions to thecompany in this regard. Though allthe suggestions may not be of
utmostimportance, there may be asuggestion, which may ignite thethink tank of the
company.The researcher has revealed theexpectation at the customers to thecompany.
The researcher concludesthe project with the hope of it,benefiting both the company
and thecustomer.

12.Service Quality and Customer Satisfaction towards Tata Indica at VST

Motors in Cuddalore.
Ms.R.Suriya,Ms.P.Vinotha,Ms.M.Ganga
Assistant Professor, Department of Management Studies E.G.S. Pillay Engineering
College, Nagapattinam-611002, Tamilnadu, SouthIndia.

All successful companies build strong relationships with their Customers. In a competitive
marketplace where business competes for customers, customer satisfaction is seen as a key
differentiator and increasingly has become a key element of business strategy. Service quality
is an essential aspect for any service provider, it is obviously necessary to pay attention to the
level of service provided. Customers are free to choose alternatives, and so if they perceive
that they will get better service at a competitor, they can transfer some of their custom. This
study attempts to measure Customer Satisfaction towards Service Quality of
Tata Indica in VST MOTORS. The study was conducted only with Tata Indica customers.
For this study, the main theme is service quality dimensions. Based on the five dimensions

like tangibles, reliability, responsiveness, assurance, empathy, the research will conducted
with the type of descriptive method. The primary data was collected through questionnaire
method. The questionnaire was framed with the help of literature support.

13.Market Survey and Critical Analysis of Bajaj Auto (Three-wheeler) In the

Out-City Region of Udupi
Vijeth Anburmath PGDM Number: 11059 Malathi Sriram Associate Professor-Systems
Bajaj being the leader of the three-wheeler industryhas the advantage ofbeing the
pioneer in the market. The competitors like Piaggio and TVSwith their strong R&D and
knowledge about the market and customerpreference, are increasing their share of the
Market. But the diesel segment of three-wheeler industry is lucrative with the
growingmarket; Bajaj should focus on the customer requirement and the R&D toregain
theposition of market leader.The deep knowledge about the industry, market and the
customer, with theproper investment in R&D and diversification is the key to the success
ofthe three-wheeler industry players. This report with the survey results serves as a
strategic tool is an effort towards understanding the Udupi out-city market that will be
beneficial toBAL and its dealer Pavan Motors.
14.A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO
MAHNIDRA AND MAHINDRA
Ashish Gupta mba sem 4 Rukmani Devi Institute of advanced Studies

Mahindra and Mahindra motors has a very good market share in the state
of Delhi for the SUV segment.The company is offering good services,which
is reflected on the satisfaction of the customer.Majority of the customers
are satisfied with the design of the vehicle and the company is providing
better facilities compared with the global brands.
15. A PROJECT REPORT ON CUSTOMER SATISFACTION OF TOYOTA
ANMOL ARORA Under the Supervision of: M.s SIMRAN KAUR Faculty, DSPSR

The main objective of the study is to identify the factors influencing the customers
to purchase Toyota cars and analyze the factors influencing their satisfaction. The

study was confined to Lucknow city and size of the sample is 100 customers of
Hyundai car by adopting convenience sampling technique for data collection.The
study tries to understand the key service parameters and reflect upon the
dysfunctional areas, thus providing the dealer with an insight into the level of
customer satisfaction and changing trends of the customer expectations.