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INTRODUCTION
Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital
start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized
courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.
Simply Digital offers a range of Customized Programs imparting practical knowledge earned by
its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a
unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply
Digital is a Google partner group company with Google certified trainers.
Our Courses
Digital Marketing
IIT-IIM Faculty
Freelancing
Afliate Marketing
Building Business
Working Professionals
Entrepreneurship
7 Google Certications
We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our
pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build
reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks of the
trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,
online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level
where the experts are. After all, its not rocket science and you dont have to be an Einstein to master it. Just have faith in
yourself and the confidence in us.
Overview of
Digital Marketing
Website Planing
& Creation
Website planning & conceptualization
Understanding websites, domain names and domain
extensions.
Web servers & web hosting
Integrating web performance and functionality
Website wireframes
Contemporary website designing. Clutter-breaking User
Search Engine
Optimization
The meaning and utility of SEO
Grasping the basics of how search engines work
Understanding different types of search engines and their
scope
Evaluating the target niche
Using the right keywords for the correct trafc generation
Trafc growth hacking
Researching the keywords: in-depth arithmetic
On Page Optimization
Local SEO
Understand how Google places optimization as well as using citation, classieds, H Card
and NAP
they important
Understanding PPC advertising: Tips and Tricks
Analysis of Microsoft Adcenter with Yahoo and Bing
How to set up Google Adwords account and grasping its
essence
Adwords account structure: Campaign, Ad groups, Ads,
Keywords
Different types of advertisement campaigns
Adwords Algorithm what is adword rank & how it
ranks
Basics of Quality Score: Click-through rate (CTR):
audience
Bidding strategies: Manual and Auto
CPA: Optimal Way for Online Advertising
How to keep your bid strategy exible
Ad Extensions: Location, Call and Sitelink
Extensions
Creating Ads: How to advertise Online with a
compelling ad copy
Single ad group model (SKAG)
Creating your rst search campaign live
Understanding the ad matrics
How to play with display & destination URLs
How to write a compelling ad copy
Tracking ROI
Importance of conversion tracking
How to set up a conversion tracking
Evaluating the statistics
Adding tracking code
Optimizing Search Campaigns
How to optimize your rst campaign
Importance to CTR in optimization
sales
How to increase bids for best performing
keywords
Search query report
Excluding user locations
Use of review extensions
Call-to-action Ad copies
Results for mobile devices with full
browsers vs. computers and tablets
Evaluation of Ad Campaign Statistics
Analyzing competitors performance
Investigation Fraud clicks
Display Campaign Creation
Different types of display campaigning
and their target audience
Engagement and re-marketing
Creation of different Ad Groups
Ad-scheduling and delivery
Use of display planner tool
Organising text ads
Uploading banner ads
Remarketing
What is remarketing
Setting up an account of remarketing
Tailored ads and bring back indecisive
Google Analytics
Opera
Firefox
47%
66%
Safari
Chrome
Website
Social Media
Planing
&
Marketing
Creation
1
9
Email Marketing
10
2
Website
Online Display
Planing
Advertising
& Creation
1
9
E-Commerce
Marketing
10
2
Lead
Website
Generation
Planing
for
& Creation
Business
1
9
Mobile
Marketing
Website
Content
Planing
&
Marketing
Creation
1
9
Affiliate
Marketing
Website
Adsense
Planing
&
&Blogging
Creation
Basic of Adsense
How to write a captivating blog with right keyword insertion
How to get approved by Adsense
Placing the right Ads on your Blog
Creating blogs with CMS
How to make more than 1 Lakh rupees with Google Adsense
High Availability
A Typical Production Hadoop Cluster
Hadoop Cluster Modes
Common Hadoop Shell Commands
Hadoop 2.x Conguration Files
Password-Less SSH
MapReduce Job Execution
Data Loading Techniques
Contact Us:
97/1, Adhchini, New Delhi-110017
+91 78270 68882, +91 83760 16348
www.simplydigital.in
info@simplydigital.in