RETAIL SCIENCE

Cambodia Retail Market View

April 2016

CONTENTS
1. RETAIL MARKET UPDATE
2. RETAIL TRENDS
3. CONSUMER SURVEY

RETAIL MARKET UPDATE

CAMBODIA

RETAIL MARKET UPDATES PHNOM PENH

Naga City Walk (to be open in August 2016)

Sorya Shopping Center to get $5 Million Make

Over

City Walks projects include a two-level walkway with retail

facilities covering 15,778 square metres called NagaCity Walk,
and a 9,934-square metre tourist park sited along the Tonle
Bassac River opposite Hun Sen Park.

When Sorya Shopping Center announced its planned $5 million

investment earlier this week, investors hailed the opportunity to
boost the retail business through the planned renovations.
The malls facelift will host new international and domestic retail
brands offering jewelry, cosmetics, apparel and shoes for
women, men and children, and electronics. There will also be
banks, and room for recreational offerings such as playgrounds,
gyms, a spa centre, a cinema, and food and beverage outlets.

CBRE

China Duty Free Group (CDFG) is the sole tenant to occupy the
exclusive retail spaces.

CLIENT NAME | PRESENTATION TITLE

RETAIL MARKET UPDATES SIEM REAP

DFS to Open T Galleria Store near Angkor Wat

SIEM REAP, Cambodia Luxury travel retailer DFS is set to
enter Cambodia in 2016 with a 8,000-square-metre T Galleria
retail complex (the T stands for traveller) to be housed in a
building shared with the Angkor National Museum in the
provincial capital of Siem Reap, gateway to the world heritage
site Angkor Wat which accounted for almost 30 percent of the 4
million international visits to the country in 2013.
The new retail space will sell fashion and accessories, watches
and jewellery and beauty from brands in DFS's portfolio of over
700 brands including Chanel, Dolce & Gabbana, Louis Vuitton
and Bottega Veneta, alongside a selection of locally crafted
pieces.

CBRE

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH EXISTING SUPPLY

TK Avenue
Vattanac
Tower
Sorya
Center

Aeon Mall

CBRE

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH EXISTING SUPPLY

AEON MALL

Location: Chamkarmon Dist.

104,000 sqm GFA
Open: Q2, 2014
Rentals: Revenue sharing scheme and fix rental
Occupancy: 100%
Positioning : Mid to High End

CBRE

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH EXISTING SUPPLY

VATTANAC TOWER

Location: Daun Penh Dist.

7,000 sqm GFA
Open: Q1, 2014
Rentals: Revenue sharing scheme and fix rental
Occupancy: 70%
Positioning : Luxury

CBRE

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH EXISTING SUPPLY

TK AVENUE

Location: Toul Kork Dist.

11,000 sqm GFA
Open: Q4, 2013
Rentals: Revenue sharing scheme and fix rental
Occupancy: 95%
Positioning : Mid to High End

CBRE

10

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH HIGH STREET RETAIL

Preah Norodom Blvd

Preah Sihanouk Blvd

Preah Norodom Blvd

CBRE

11

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH RETAIL SUPPLY

OVERVIEW
Phnom Penh Retail Supply by Grade 2008 2018F

Source: CBRE Research, Q1 2016

CBRE

12

CLIENT NAME | PRESENTATION TITLE

RETAIL FUTURE SUPPLY IN APAC 2016 - 2018

Perth
Adelaide
Auckland
HCMC
Brisbane
Mumbai
Taipei
Jakarta
New Delhi
Melbourne
Hanoi
Sydney
Singapore
Phnom Penh
Seoul
Hong Kong
Tokyo
Metro Manila
Bangkok
Beijing
Guangzhou

Shenzhen
Shanghai
Million Sq.ft

10

15
2016F

20
2017F

25

30

35

40

2018F

Source: CBRE Research, Q1 2016

CBRE

13

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH FUTURE SUPPLY

Aeon Mall 2

Exchange
Square

Parkson
PPCC
Parkson
Lion City
Olympia City

Naga City
The Bridge

Orkide

Borey Peng
Huot

CBRE

14

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH FUTURE SUPPLY

EXCHANGE SQUARE Hong Kong Land

CBRE

Location: Daun Penh Dist.

13,000 sqm GFA
Opening Q4, 2016
Positioning : Medium to High End

15

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH FUTURE SUPPLY

PARKSON PHNOM PENH CITY CENTER Hassan Group

CBRE

Location: Daun Penh Dist.

70,000 sqm GFA
Opening Q4, 2016
Positioning Medium to High End
16

CLIENT NAME | PRESENTATION TITLE

PHNOM PENH FUTURE SUPPLY

NAGA CITY WALK Naga Casino

Location: Daun Penh Dist.
3,780 sqm GFA
Opening Q3, 2016
Positioning : Luxury

CBRE

17

CLIENT NAME | PRESENTATION TITLE

RETAIL RENTAL RATE

OVERVIEW
Quoting Rental Rate by Type as of Q1/2016

Average Rental Rate

Rental Rate Range

Source: CBRE Research, Q1 2016

CBRE

18

CLIENT NAME | PRESENTATION TITLE

RETAIL RENTAL RATE IN APAC

OVERVIEW

1,800

60

1,500

50

1,200

40

900

30

600

20

300

10

Management fee (US$/sm)

Rent (US$/sm)

Prime Rental Rate and Prime Management Fee as of Q1/2016

Prime Rent

Prime Management Fees

Source: CBRE Research, Q1 2016

CBRE

19

CLIENT NAME | PRESENTATION TITLE

RETAIL TRENDS
COOL HOTELS

RETAIL TRENDS
JAPANESE FOCUS

RETAIL TRENDS
QUIRKY FOOD & BEVERAGE

RETAIL TREND
COOL HOTELS

SUN & MOON, URBAN HOTEL A NEW MODERN DESIGN HOTEL

Located in the vibrant heart of Phnom Penh, Cambodia. Walking distance from the citys landmarks and
tourist attractions, the hotel is located in a emblematic old quarter of Cambodias capital, a few hundred
meters from the busy and eclectic riverside.

CBRE

21

CLIENT NAME | PRESENTATION TITLE

RETAIL TREND
FOOD & BEVERAGE

Starbucks to open their second outlet at Aeon

Mall Phnom Penh

Fuji Japanese Restaurant to open their first outlet

at Aeon Mall Phnom Penh

Starbucks had launched its first outlet at Phnom Penh

International Airport since Q4, 2015.

Fuji Japanese Restaurants dominate the Thai Japanese

restaurant market with delicious, nutritious Japanese food.

The second outlet was planned to open at Boeung Keng

Kang area but it appears in Aeon Mall before it and set to
open soon.

The first outlet is now under renovation at Aeon and set to

open soon in Q2. 2016.

CBRE

22

CLIENT NAME | PRESENTATION TITLE

RETAIL TREND
FOOD & BEVERAGE
Japanese Restaurants just keep on opening.

Opened
Q4, 2015

Opened
Q1, 2016

Opened
Q4, 2015

CBRE

Opened
Q1, 2016

23

CLIENT NAME | PRESENTATION TITLE

RETAIL TREND
FOOD & BEVERAGE
Bassac Lane, small pub street with rum distillery, and other new trends in Phnom Penh

CBRE

24

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY

CBRE

25

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY
The two primary drivers for visiting any venue is specific merchandise and dinning

Source: TNS

CBRE

26

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY
Elements attracting shoppers to malls are largely similar across ages

Source: TNS

CBRE

27

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY
Varying widely by age, the top activities that consumers do most frequently for entertainment

Source: TNS

CBRE

28

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY
Most shoppers spend less than $1000 abroad and more than half purchase clothing, shoes or bags

Source: TNS

CBRE

29

CLIENT NAME | PRESENTATION TITLE

CONSUMER SURVEY
Each shopping venue has distinct products that attract consumers

Source: TNS

CBRE

30

CLIENT NAME | PRESENTATION TITLE

THANK YOU
2016 CB Richard Ellis (Cambodia) Co. Ltd. The information above has been obtained from sources believed reliable. While we do not doubt its
accuracy, we have not verified it and make no guarantee, warranty or representation about it. It is your responsibility to independently confirm its
accuracy and completeness.

THANK YOU
FOR MORE INFORMATION, PLEASE CONTACT:
Hang Vu
+84 912450189
Hang.vu@cbre.com