A STUDY ON

CONSUMER ATTITUDE TOWARDS ONLINE

SHOPPING
A project report submitted to GITAM Institute of Management, GITAM
University in partial fulfillment for the award of degree of

BACHELOR OF BUSINESS ADMINSTRATION

(BUSINESS ANALYTICS)
Submitted by:
PHANI SNIGDHA MULLAPUDI
RegNo. : 1214415118
Under the esteemed guidance of
Dr. D VIJAYA GEETA
Associate Professor

GITAM INSTITUTE OF MANAGEMENT

GITAM UNIVERSITY
(U/s 3 of UGC Act )
VISAKHAPATANAM
(2015-18)
1

DECLARATION

I, the undersigned, hereby declare that, the dissertation entitled A STUDY ON

CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING submitted to the
requirement for the award of the degree of Bachelor of Business Administration
(Business Analytics) is the record of the original work done by me, under the
guidance of

Dr. D VIJAYA GEETA, GITAM Institute of Management. The

empirical findings in this report are based on the data collected by me. It was not
copied from any other project.

PHANI SNIGDHA MULLAPUDI

Regd No.:1214415118

CERTIFICATE

This is to certify that the project entitled, A study on consumer attitudes towards
online shopping, is a bonafide work done by Ms. Phani Snigdha Mullapudi,
Regd No: 1214415118, and is submitted in partial fulfillment of the requirements
for the degree of Bachelor of Business Administration (Business Analytics) of
GITAM University.

Place: Visakhapatnam

Dr. D VIJAYA GEETA

Date:

Associate Professor

ACKNOWLEDGEMENT
It is a genuine pleasure to express my deep sense of thanks and gratitude to my
principal Prof. P. Sheela, GITAM Institute of Management, GITAM University,
Visakhapatnam, Andhra Pradesh for her continuous support and guidance
throughout my project. Her prompt inspirations, timely suggestions with kindness,
enthusiasm and dynamism have enabled me to complete my thesis.
And also I take this moment to thank my mentor, philosopher and guide Dr. D.
Vijaya Geeta, Associate Professor, GITAM Institute of Management, GITAM
University, Visakhapatnam, Andhra Pradesh. Her dedication and keen interest
above all her overwhelming attitude to help her students had been solely and
mainly responsible for completing my work. Her timely advice, meticulous
scrutiny and scholarly advice have helped me to a very great extent to accomplish
my task.
I perceive as this opportunity as a big milestone in my career development. I will
strive to use gained skills and knowledge in the best possible way, and I will
continue to work on their improvement, in order to attain desired career objectives.
Hope to continue cooperation with all of you in the future.

PHANI SNIGDHA MULLAPUDI

CONTEXT

Pg.NO

CHAPTER 1:
INTRODUCTION
E-COMMERCE CONCEPTS

7-10
10-11

CHAPTER 2:

METHODOLOGY

12-15

RESEARCH PROBLEM
NEED FOR THE STUDY
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
RESEARCH DESIGN
LIMITATIONS OF THE STUDY

13
13
13
14
14
15

CHAPTER 3:
ANALYSIS

16-33

CHAPTER 4:
OBSERVATIONS

34-38
35

SUGGESTIONS

36

CONCLUSION

37

BIBLIOGRAPHY

38

LIST OF TABLES:

Table number

Table name

Cro

2.1

Shopping on internet saves time

2.2

It is a great advantage to be able to drop at any

time of the day
Online shopping is risky

2.3

Usage of online shopping

Page number
22
23
24
25
26

2.4

The information given about the product on the site

is sufficient

2.5

I prefer cash on delivery than payment via

credit/debit card
Selection of the goods available on the internet is
very broad

27

2.7

A long time is required for the delivery of products

2.8

Favorite online site according to age

Commodities purchased through online shopping

according to age

29
30
31

Favorite online site according to gender

Commodities purchased through online shopping

according to gender

2.6

28

32
33

LIST OF GRAPHS:

Graph number

Graph name

Page number

1
2
3

Respondents age
Respondents gender
Respondents educational
qualification
Respondents occupation
Respondents monthly income

17
18
19

4
5

20
21

CHAPTER 1
INTRODUCTION

INTRODUCTION TO THE STUDY

Online shopping is the process whereby consumers directly buy goods or services
from a seller in real-time, without an intermediary service, over the Internet. It is a
form of electronic commerce. The sale or purchase transaction is completed
electronically and interactively in real-time such as inAmazon.com for new books.
However in some cases, an intermediary may be present in a sale or purchase
transaction such as the transactions on eBay.com. An online shop, e-shop, e-store,
internet shop, web shop, web store, online store, or virtual store evokes the
physical analogy of buying products or services at a bricks-and-mortar retailer or
in a shopping centre. The process is called Business-to-Consumer (B2C) online
shopping. This is the type of electronic commerce conducted by companies such as
Amazon.com. When a business buys from another business it is called Business-toBusiness (B2B) online shopping.
A large percentage of electronic commerce is conducted entirely in electronic form
for virtual items such as access to premium content on a website, but mostly
electronic commerce involves the transportation of physical items in some way.
Online retailers are sometimes known as e-tailers and online retail is sometimes
known as e-tail. Almost all big retailers are now electronically present on the
World Wide Web.
Online marketplaces such as eBay and Amazon Marketplace have significantly
reduced financial and reputational barriers to entry for SMEs wishing to trade
online. These marketplaces provide web presence, marketing and payment services
and, in the case of Amazon, fulfillment. This allows SMEs to focus on their core
competencies e.g. managing supplier relationships. Moreover, SMEs have choices
online, as these marketplaces compete with each other (some retailers sell across
several marketplaces) and retailers own websites. They also compete with paid
8

search providers and others in providing marketing to SMEs. Customer ratings are
a key element of the marketplaces, enabling SMEs to build a reputation at low cost
relative to the offline environment. This element of reputation may be achieved
quickly (just one piece of feedback generates a rating) and is tied to particular
platforms (i.e. ratings are non-transferable).
In 1990, Tim Berners-Lee created the first World Wide Web server and browser in
UK.1 It opened for commercial use in 1991. In 1994 other advances took place,
such as online banking and the opening of an online pizza shop by Pizza Hut.1
During that same year, Netscape introduced SSL encryption of data transferred
online, which has become essential for secure online shopping. Also in 1994, the
German company Intershop introduced its first online shopping system. In 1995,
Amazon launched its online shopping site, and in 1996, eBay appeared.
Originally, electronic commerce was identified as the facilitation of commercial
transactions electronically, using technology such as Electronic Data Interchange
(EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late
1970s, allowing businesses to send commercial documents like purchase orders or
invoices electronically. The growth and acceptance of credit cards, automated teller
machines (ATM) and telephone banking in the 1980s were also forms of electronic
commerce. Another form of e-commerce was the airline reservation system
typified by Sabre in the USA and Travicom in the UK. From the 1990s onwards,
electronic commerce would additionally include enterprise resource planning
systems (ERP), data mining and data warehousing.
In 1990, Tim Berners-Lee invented the World Wide Web browser and transformed
an academic telecommunication network into a worldwide everyman everyday
communication system called internet/www. Commercial enterprise on the Internet
was strictly prohibited by NSF until 1995.2 Although the Internet became popular
9

worldwide around 1994 with the adoption of Mosaic web browser, it took about
five years to introduce security protocols and DSL allowing continual connection
to the Internet. By the end of 2000, many European and American business
companies offered their services through the World WideWeb. Since then people
began to associate a word "ecommerce" with the ability of purchasing various
goods through the Internet using secure protocols and electronic payment services.
E-COMMERCE CONCEPTS:
E-Commerce or Electronics Commerce is a methodology of modern business,
which addresses the need of business organizations, vendors and customers to
reduce cost and improve the quality of goods and services while increasing the
speed of delivery.
E-commerce refers to the paperless exchange of business information using the
following ways:
Electronic Data Exchange (EDI)
Electronic Mail (e-mail)
Electronic Bulletin Boards
Electronic Fund Transfer (EFT)
Other Network-based technologies

Features
E-Commerce provides the following features:
Non-Cash Payment: E-Commerce enables the use of credit cards, debit cards,
smart cards, electronic fund transfer via bank's website, and other modes of
electronics payment.

10

24x7 Service availability: E-commerce automates the business of enterprises and

the way they provide services to their customers. It is available anytime, anywhere.
Improved Sales: Using e-commerce, orders for the products can be generated
anytime, anywhere without any human intervention. It gives a big boost to existing
sales volumes.
Support: E-commerce provides various ways to provide pre-sales and post-sales

assistance to provide better services to customers.

Communication improvement: E-commerce provides ways for faster, efficient,
reliable communication with customers and partners.
Inventory Management: E-commerce automates inventory management. Reports
get generated instantly when required. Product inventory management becomes
very efficient and easy to maintain.

11

CHAPTER 2
METHODOLOGY

12

RESEARCH PROBLEM:
CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING

NEED OF STUDY:
In todays busy life, online shopping has emerged as one of the most convenient
way of shopping by remaining in the comforts of ones home. With online
shopping, one has now many choices in terms of brands, stores, price and mode of
payment. However, online shopping cannot give the benefits of physical feel and
touch that one may experience with offline shopping. In this context, the study was
undertaken to understand the consumers perception towards online shopping and
what drives them towards this approach of shopping. Such study will help in
coming up with strategies required to come up better marketing programme for any
upcoming ecommerce site.

OBJECTIVES:
1. To know which age group people uses online shopping very often.
2. To know the perspectives of respondents towards online shopping according
to their occupation.
3. To know which is the most used site according to the gender.
4. To know which commodity is preferred mostly according to the age.
5. To know which commodity is preferred mostly according to thegender.

13

SCOPE OF THE STUDY:

The increasing reach of the Internet among customers has resulted in more and
more retailers providing online avenues for customers to make purchases.
Customers not only use the internet to make purchases but also to search for
information about the product or service being purchased. Internet has changed the
way of conducting business. Many businesses have started building up their
strategies around the internet. If E-Marketers analyze and understand the factors
influencing Indian customers online behavior, they can further change their
business strategies towards customer preferences. This study deals with the
customers perceptions towards the following aspects of online shopping and how
the presence or lack of these aspects in an online shopping environment affects
customer satisfaction.

RESEARCH DESIGN:
Sampling Area:- The survey is conducted in Vizag.
Sample size:- The sample size of the survey is 50.
Sampling Technique:- Random Sampling
Primary Data:-It was collected from the respondents through structured
questionnaire.
Secondary Data:- It was collected from internet and other websites.

14

LIMITATIONS OF THE STUDY:

1. The biasness of the respondents may affect the result of the study so for as
primary data is concerned. Because of the biases of the respondents the
result of the study may not be the same for all places.
2. The survey has conducted in Vizag only it may not reflect public opinion at
large
3. The sample size has been small(50) which may not reflect broader pictures.

15

CHAPTER 3
ANALYSIS OF THE DATA

16

DEMOGRAPHIC PROFILE OF THE RESPONDENTS

AGE
35
30
25
20
count

15

Total

10
5
0
18-22

23-27

28-32

33-37

38-42

Age group

The above histogram represents the number of respondents of different age

group.
X-axis represents age group and y- axis represents the count.
There are 33(66%) respondents between the age group 18-22 and 7(14%),
4(8%), 4(8%) and 2(4%) respondents between the age group of 23-27, 2832, 33-37 and 38-42 respectively.

17

GENDER
26.5
26

26

25.5
25
count

24.5
24

24
23.5
23
1

2
Gender

The above histogram represents gender

X-axis represents gender and y- axis represents the count.

From the graph 1 represents male and 2female
There are 26(52%) male and 24(48%) female
18

Total

EDUCATIONAL QUALIFICATION
26.5
26

26
25.5
25
count 24.5
24

Total

24

23.5
23
2

Educational Qualification

The above histogram represents educational qualification.

X-axis represents educational qualification and y- axis represents the count.

From the graph 2 represents under graduate and 3 post graduate.
There are 24(48%) under graduate and 26(52%) post graduate.

19

OCCUPATION
40
35

35

30
25
Count

20
15

Total
9

10

0
1

Occupation

The above histogram represents occupation.

X-axis represents occupation and y- axis represents the count.

From the graph 1 represents students, 2 employees, 3 businessmen and
4 housewives.
20

 There are 35(70%) students, 9(18%) employees, 4(8%) businessmen and

2(4%) housewives.

MONTHLY INCOME

40

36

35
30
25
Count

20
15

Total

10
5

0
3

Monthly Income

The above histogram represents monthly income of the respondents.

21

X-axis represents monthly income and y- axis represents the count.

From the graph 3 represents income between 5000-10000, 4 1000040000, 5 above 40000 and 6 none.
There are 2(4%) respondents whose monthly income is between 5000-10000
and 7(14%), 5(10%) and 36(72%) respondents between the income level
10000-40000, above 40000 ad none.

TABLES AND INTERPRETATION:

Table 1:
Usage of online shopping during last year according to their age.
Count
How many times do you have online shopping during last year?
0-5
Age

5-10

10-15

Total

above 15

18-25

27

40

26-35

36-50

30

50

Total

The above table represents the usage of online shopping among various age
groups.
From the sample size taken, 40 respondents belong to the age group of 1825, 6 respondents belong to 26-35 and 4 belong to 36-50 age group.
Online shopping is done by 9 members 0-5 times, 30 members 5-10 times,
6 members 10-15 times and more than 15 times by 5 members.
22

 We know that respondents of age 18-25 use online shopping for 0-5, 5-10,
10-15 and above 15 times at 10%, 67.5%, 12.5% and 10% respectively.
From the age group of 26-35, the respondents use online shopping for 0-5, 510, 10-15 and above 15 times at 66.67%, 1.67%,0 and 1.67% respectively.
From the age group of 36-50, the respondents use online shopping for 0-5, 510, 10-15 and above 15 times at 25%, 50%, 25% and 0 respectively.

Table 2.1:
Perception towards Shopping on internet saves time according to
occupation
Occupation * Shopping on internet saves time.
Cross tabulation
Count
Shopping on internet saves time.

Total

Strongly
agree
Occupation

Student

Agree

Neutral

12

10

29

Employee

11

Business

Housewife

17

22

11

50

Total

The above table represents the perceptions of respondents on shopping on

internet saves time based on their occupation.
29 respondents are students, 11 are employees, 8 are businessmen and 2 are
housewives.
Among the students, who strongly agree, agree and neutral are 41.37%,
34.48% and 24.13% respectively.
23

 Among the employees, who strongly agree, agree and neutral are 18.18%,
72.72% and 9.09% respectively.
Among the business people, strongly agree, agree and neutral are 25%,
37.5% and 37.5% respectively.
Among the housewives, who strongly agree, agree and neutral are 50%, 50%
and 0 respectively.

Table 2.2:Perception towards It is a great advantage to be able to drop at

any time of the day according to occupation.
Occupation * It is a great advantage to be able to drop at any time of the day
Cross tabulation
Count
It is a great advantage to be able to drop at any time of the
day
Strongly

Strongly

agree
Occupation

Agree

Neutral

Disagree

disagree

Total

Student

12

29

Employee

11

Business

Housewife

10

21

13

50

Total

The above table represents the perceptions of respondents on It is a great

advantage to be able to drop at any time of the day.
Among the students, who strongly agree, agree , neutral, disagree and
strongly disagree the statement are 17.24%,41.37%,27.59%,3.44% and
10.34% respectively.
Among the employees, who strongly agree, agree , neutral, disagree and
24

strongly disagree the statement are 27.27%, 27.27%, 27.27%, 18.18% and 0
respectively.
Among the business men,who strongly agree, agree , neutral, disagree and
strongly disagree the statement are 12.5%,62.5%,2%,0,0 respectively.
Among the housewives,50% strongly agree and the remaining agree the
statement.

Table 2.3:Perception towards Online shopping is risky according to occupation.

Occupation * Online shopping is risky. Cross tabulation
Count
Online shopping is risky.
Strongly
Strongly agree
Occupation

Agree

Neutral

Disagree

disagree

Total

Student

11

29

Employee

11

Business

Housewife

21

10

50

Total

The above table represents the perceptions of respondents on Online

shopping is risky.
Among the students, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 24.13%,37.93%, 20.68%,6.89% and
10.34% respectively.
Among the employees, who strongly agree, agree, neutral, disagree and

25

strongly disagree the statement are 0,45.45%,27.27%,18.18% and 9.09%

respectively.
Among the businessmen, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 25%, 37.5%,12.5%, 12.5% and 12.5%
respectively.
Among the housewives, both of them agree to the statement.

Table 2.4:Perception towards The information given about the product on the site is
sufficient according to their occupation
Occupation * The information given about the product on the site is sufficient
Cross tabulation
Count
The information given about the product on the site is sufficient
Strongly agree
Occupation

Total

Agree

Neutral

Disagree

Total

Student

11

29

Employee

11

Business

Housewife

17

18

50

The above table represents the perceptions of respondents on The

information given about the product on the site is sufficient.
Among the students, who strongly agree, agree, neutral, and disagree the
statement are 31.03%, 37.93%, 17.24% and 13.79% respectively.
Among the employees, who strongly agree, agree, neutral, and disagree the
statement are 45.45%, 36.36%, 0 and 18.18% respectively.
26

 Among the businessmen, who strongly agree, agree, neutral, and disagree
the statement are 25%, 37.5%, 25% and 12.5% respectively.
Among the housewives, 50% strongly agree and the other 50% is neutral.

Table 2.5:Perception towards I prefer cash on delivery than payment via credit/debit
card according to their occupation.
Occupation * I prefer cash on delivery than payment via credit/debit card. Crosstabulation
Count
I prefer cash on delivery than payment via credit/debit card.
Strongly agree
Occupation

Total

Student

Agree

Neutral

Total

Disagree

12

12

29

Employee

11

Business

Housewife

16

19

11

50

The above table represents the perceptions of respondents on I prefer cash

on delivery than payment via credit/debit card.
Among the students,who strongly agree, agree, neutral, and disagree the
statement are 41.37%, 41.37%, 13.79% and 34.48% respectively.
Among the employees, who strongly agree, agree, neutral, and disagree the
statement are 36.36%, 18.18%, 36.36% and 9.09% respectively.
Among the businessmen, who strongly agree, agree, neutral, and disagree
the statement are 0, 50%, 25% and 25% respectively.

27

 Among the housewives, 50% agree and the other 50% is neutral.

Table 2.6:Perception towards Selection of the goods available on the

internet is very broad according to their occupation.

Occupation * Selection of the goods available on the internet is very broad.

Cross tabulation
Count
Selection of the goods available on the internet is very broad
Strongly

Strongly

agree
Occupation

Total

Agree

Neutral

Disagree

disagree

Student

10

29

Employee

11

Business

Housewife

13

18

11

50

Total

The above table represents the perceptions of respondents on Selection of

the goods available on the internet is very broad.
Among the students, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 24.13%, 34.48%, 20.68%, 13.79% and
6.89% respectively.
Among the employees, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 36.36%, 27.27%. 27.27%, 9.09% and 0
respectively.
Among the businessmen, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 12.5%, 50%, 25%, 12.5% and 0
respectively.
28

 Among the housewives, 50% strongly agrees and the other 50% agrees to
the statement

Table 2.7:Perception towards A long time is required for the delivery of products and
services according to their occupation.
Occupation * A long time is required for the delivery of products and services Cross
tabulation
Count
A long time is required for the delivery of products and
services

Total

Strongly
agree
Occupation

Strongly
Agree

Neutral

Disagree

disagree

Student

11

28

Employee

11

Business

Housewife

12

16

11

49

Total

The above table represents the perceptions of respondents on A long time is

required for delivery of products and services.
Among the students, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 28.57%, 39.28%, 17.85%, 10.71% and
3.57% respectively.
Among the employees, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 18.18%, 18.18%, 9.09%, 45.45% and
9.09% respectively.
Among the businessmen, who strongly agree, agree, neutral, disagree and
strongly disagree the statement are 12.5%, 25%, 12.5%, 37.5% and 12.5%
29

respectively.
Among the housewives, 50% strongly agrees and the other 50% agrees to
the statement.

Table 2.8:Perception towards Select your favorite online site according to their
occupation.
Occupation * Select your favorite online site. Cross tabulation
Count
Select your favorite online site.
Flipkart
Occupation

Ebay

Jabong

Total

Amazon

Snapdeal

Student

29

Employee

11

Business

Housewife

13

13

50

Total

The above table represents the favorite online sites of the respondents.
Among the students, the favorite online site for majority is ebay with
27.58% and the next sites are flipkart and amazon with 24.13%
Among the employees, the favorite online site for majority is ebay with
36.36% and the least favorite site is jabong.
Among the businessmen, the favorite online sites for majority are flipkart
and jabong with 25%.
Among the housewives it is Flipkart and jabong.

30

Table 3:Commodities purchased through online shopping according to their age

Age * What type of commodities did you purchase through online shopping?
Cross tabulation
Count
What type of commodities did you purchase through online
Books
Age

Total

18-25
26-35
36-50

8
3
1
12

shopping?
Clothes
Gadgets
16
5
2
23

Total
Furniture
3
2
1
6

6
2
1
9

33
12
5
50

The above table represents the commodity people prefer basing on their age.
We can know that from the sample size taken the respondents of age 18-25,
26-35, 35-50 are 33, 12 and 5 respectively.
Then the people 18-25 years of age use clothing at 48.48%, books at24.24%,
gadgets at 9.09% and furniture at 18.18%.
The people 26-35 years of age use clothing at 25%, books at 41.67% gadgets
and furniture at 16.66%.
The people 36-50years of age use clothing at 20%, books at 40% gadgets
and furniture at 20%.

31

Table 4:Favorite online site according to their gender.

Gender * Select your favorite online site. Crosstabulation
Count
Select your favourite online site.
Flipkart
Gender

Total

Ebay

Jabong

Amazon

Total
Snapdeal

Male

26

Female

24

13

13

50

The above table represents the favorite online sites of the respondents.
From the above table we can say that 26.9% of the male prefer Flipkart and
only 15.38% prefer Amazon and Snapdeal.
When we look at the female preferences, we can say that 33.33% prefer
Ebay and only 8.33% prefer Snapdeal.

32

Table 5:Types of commodities purchased according to gender.

Gender * What type of commodities did you purchase through online shopping? Cross
tabulation
Count
What type of commodities did you purchase through online
Books
Gender Male
Female
Total

6
6
12

shopping?
Clothes
Gadgets
12
3
11
3
23
6

Total
Furniture
5
4
9

26
24
50

The above table represents the type of commodity people prefer in

accordance to the gender of the consumer.
Out of 26% male, 23.07% purchase books, 46.15% purchase clothes, 11.5%
shop gadgets and 19.23% purchase furniture.
Out of 24% female, 22.22%purchase books, 45.83% purchase books, 12.5%
shop gadgets and 16.67% purchase furniture.

33

CHAPTER 4
OBSERVATIONS AND CONCLUSION

34

OBSERVATIONS:
From this research I came to know about the important conclusion regarding
the customer attitude towards online shopping.
I came to know that the people of age group18-25 frequently use of online
shopping than the people of age group 36-50.
Many students have positive attitude towards online shopping as they feel
that it saves their time and they can also shop at any point of the day but
sometimes they also feel that it is risky.
Employees also feel that they can save their time by online shopping as they
can drop at any hour of the day.
Most of the male respondents prefer Flipkart whereas female respondents
prefer Ebay.
Most of the male and female respondents prefer to buy clothes online and
the next preferred category is gadgets.
38% of the respondents prefer cash on delivery than payment via credit/debit
card.
32% of the respondents believe that it takes long time for the delivery of the
goods.
More than 50% of the people prefer sites like Flipkart and Ebay.

35

SUGGESTIONS:
Online shopping retailers should ensure that their site loads quickly. If
the website loads too slowly, customers wont wait around.
Customers should be able to easily navigate the website.
They should make their site attractive.
Include customer reviews.
Should make it easy for the customers to contact.
They should offer free shipping.
They should ensure that the delivery of the goods should be faster.
Checking out should be simple.

36

CONCLUSION:
This research shows that online shopping is having a very bright future in India.
Perception towards online shopping is getting better. With the use of internet,
consumers can shop anywhere, anytime and anything with easy and safe payment
options. Consumers can compare the products on different sites.
This study mainly focuses on the consumer attitudes towards online shopping. The
information search is the most important aspects that helps the customer to find
suitable products for their needs. The online retailers have to enhance and improve
the information supporting system by providing detailed information about the
products.
For the evaluation stage, customers more think a lot of reputation from the ecommerce website and the payment security for the purchase stage. At the post
purchase stage, the factor of after services is the most concerned matter. Therefore
all the factors that are influence or prevent the people from using online shopping
need to be carefully taken and care and all the online retailers should try to
improve the standards of their sites.

BIBLIOGRAPHY:Books: Lamb/Hair/Sharma/McDaniel,2013,Principles Of Marketing

J.K.Sachdeva,2014,Business Research Methodology

37

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