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Photography and the Twentieth-Century Word


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Copyright 2005 by Oxford University Press, Inc.
Published by Oxford University Press, Inc.
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All rights reserved. No part of this publication may be reproduced,
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Library of Congress Cataloging-in-Publication Data
North, Michael.
Camera works: photography and the twentieth-century word / Michael North.
p. cm.
Includes bibliographical references and index.
ISBN-13: 9780195173567
ISBN 0195173562
1. PhotographySocial aspects20th century. 2. PhotographyInuence20th century.
3. literature and photography20th century. I. Title.
TR183.N67 2005
770.1dc22 2004021478

That there should be some signicant relation between aesthetic modernism and new media seems true almost by
denition. Modernism, after all, stakes its initial claim to fame on new modes and new methods, innovations so drastic
they seem not just to change the old arts but to invent new and unrecognizable ones. But the sheer impossibility of
remaining new has most denitely caught up with innovations like free verse and pictorial abstraction, which retain
very little of their original challenge in a time when the new media include hypertext novels and on-line simulations.
As Lev Manovich has shown, however, the conceptual basis of the most current new media can only be strengthened
by reference to the times in which the very concept of new media rst arose.1 The checkered history of the electronic
book, for example, ought certainly to include the Readies of Bob Brown, conceived in the late 1920s, a time even more
gullibly fascinated by new means of transmission than our own. Brown's reading machine managed in some ways to
make literature even more linear than did the conventional codex, and thus it remained light years away from
hypertext, but the excitement and the doubts it inspired both seem almost uncannily familiar in the early twenty-rst
century. In other words, many of the issues current in discussions of the new media predate the personal computer;
some arise as early as the invention of mechanical recording in the nineteenth century.
Of course, that invention has inspired a tremendous amount of commentary, but astonishingly little of it concentrates
on the fact of mechanical recording itself. The photograph, as Patrick Maynard



calls it, using quotation marks to designate a popular idealization, is imagined primarily as a picture, and its inuence in
histories of the arts thus remains limited to technical issues such as perspective and to philosophical debates about
mimesis.2 Even the notion of mechanical reproducibility made so inuential by Walter Benjamin has generally led to a
concentration on the dissemination of images, not on the means by which they are originally produced. That a
photograph is a method of mechanically rearranging, codifying, storing, and perhaps producing sense impressions now
seems a great deal more signicant in the presence of so many electronic methods of doing the same. Understanding
of the photograph, that is to say, should not stop at the surface of the image itself, any more than understanding of the
computer could stop with the monitor.
One of the preliminary claims of this book, then, is that the wholesale reorganization of human knowledge that we
think of as arriving with the computer actually begins with mechanical recording. Perceptions that have not and could
not have been experienced by any human observer have been relatively familiar since Eadweard Muybridge set up his
line of cameras at Leland Stanford's farm. The interposition of machine languages between the mind and physical
phenomena began when James Watt rst invented a primitive gauge to measure pressure variations in his steam
engine. Saying so, however, is not meant to diminish the emphasis currently placed on new media. On the contrary, the
purpose of historical connections of this kind is to extend the discussion so that it has less to do with the particular
powers and limitations of the computer and more to do with the whole issue of mechanical mediation in general, an
issue we should understand at least a bit since it has been with us for so long.
Some of that understanding is encoded in the works of literary and artistic modernism, which can largely be dened, I
think, by the inuence of mechanical mediation on the old media. Of course, anything so complicated and various as
an aesthetic movement must be the result of innumerable inuences, some of them too obscure, some too near to be
visible. But if modernism is to serve as a general term at all, if it is to remain serviceable in all the disciplines that use it
while still dening its subject in historical and formal terms, then I think it must take very seriously the signicant
formal innovations provided by material history itself, especially those provided by the new media that followed the
photograph. This does not mean, at least to me, that the nature of human experience changed at some point in time,
inuenced by speed, industrial organization, or the mechanization of the senses. I agree with



skeptics who feel that something as fundamental as eyesight or hearing does not change decade by decade, much less
year by year. On the contrary, mechanized sense impressions could hardly have presented the challenge they did if they
had not conicted so obviously with what had come to be accepted as unmediated experience. The revelations that
arise from that conict seem to me to provide much of what still lives in modern literature and art, on which a general
theory of the aesthetics of modernity might still be constructed.
None of this would be very interesting, however, if it did not also help us understand particular works of art. There is
not much point in providing historical background merely for its own sake or simply to conrm received opinion
about familiar works. For me, in fact, this project began with particular works, some of them utterly unread, like the
Readies of Bob Brown, some of them securely canonized but little read, like Dos Passos's U.S.A., and some of them,
most obviously including The Great Gatsby, almost painfully familiar. I cannot say that the works ultimately considered
here make up an exhaustive or inevitable list, but I do hope that the mix of unknown and familiar works will at least
pose a signicant test for the ideas proposed here, which should, if they have any relevance at all, shed the sort of light
that makes obscure works seem interesting and common touchstones look a little different.
The chapters that follow are therefore organized in three parts. There is a general introduction, the purpose of which is
to determine the formal and historical signicance of mechanical recording for the modern arts. For at least two
different reasons, the next three chapters focus on little magazines rather than individuals. A good deal of recent
research in literary modernism has shown how useful investigations of little magazines can be, in part because a
magazine is very much like a movement. The problem of accounting for a collective product like a magazine is
therefore much like the problem of accounting for modernism itself: inevitably it involves including various
individuals, works, and positions within a general effort. The policies of these magazines also allow us to see literary
modernism in its practical relations with photography, lm, and the visual arts, relations that often had to be worked
out in a very immediate way, as illustrations were included with written text and text attempted to evoke visual
materials. These three chapters are also arranged to follow the association of literature with the new media as it
developed from an initial fascination through a series of more complex and difcult interactions.
Though most of the individuals considered in these chapters were



born in the United States, the magazines themselvesCamera Work, transition, Close Upwere international in scope,
and so there is extended discussion here as well of the way the new media were thought to provide new global
languages, appropriate to a movement that saw itself as transatlantic. The next four chapters are more conventionally
focused on individual American writers. My purpose here is to question not just the commonplace association of
photography with American literary realism but received opinion generally where these writers are concerned. I would
like, for example, to use Fitzgerald to challenge some commonly accepted ideas about the status of the visual within
literary modernism, as well as to use this discussion of modernism to demonstrate how certain writers, not usually
considered technically adventurous, might be included within that movement. Finally, these writers have a great deal to
tell us about the social implications of the new media, particularly about the complex relationship of technological
change and social progress. Accordingly, the nal two chapters move away from the camera itself to more general
issues raised by a spectatorial society. The steps by which spectatorship leaves its original position at the eyepiece of the
camera and becomes a general practice, even something of an occupation, can be traced throughout these chapters,
most especially in the interesting case of Ernest Hemingway, whose work, in my opinion, is one extended attempt to
make looking seem as active and involved as doing. The theory of language that arises in the process is not as
obviously insurrectionary as that advertised in the pages of transition, nor is it as closely associated with the camera
itself, but it is just as thoroughly marked by the conditions of modern visuality and in some ways even more relevant to
the current state of media society.
Earlier versions of several of these chapters have been delivered as lectures, and I am happy to have beneted from the
questions they have prompted. Chapter 2 was rst presented in rather different form at the Material Modernisms
conference held in the summer of 2001 at the University of British Columbia. Chapter 3 was originally presented, also
in an earlier form, at the second Modernist Studies Conference, held in the fall of 2000. I would like to thank the
organizers and participants of both conferences. Chapter 2 has since appeared in Modernism/Modernity 9 (April 2002) as
Words in Motion: The Movies, the Readies, and the Revolution of the Word, and Chapter 3 has appeared in
Literature and Visual Technologies (Palgrave 2003), as International Media, International Modernism and the Struggle
with Sound. I thank the publishers for permission to reprint these essays.



I would also like to thank Erin Templeton, for her help in preparing the index, and the staff of Special Collections,
Young Research Library, University of California, Los Angeles, for unstinting help of various kinds, not least in
agreeing to catalogue the Bob Brown Papers, heretofore in a state of disarray just a hair's breadth from total chaos.

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INTRODUCTION Mechanical Recording and the Modern
PART I The Logocinema of the Little Magazines


1 Camera Work: The Hieroglyphics of the New Photography

2 transition: The Movies, the Readies, and the Revolution of the Word
3 Close Up: International Modernism's Struggle with Sound
PART II Spectatorship, Media Relations, and Modern American Fiction
4F. Scott Fitzgerald's Spectroscopic Fiction
5 An Eyeminded People: Spectatorship in Dos Passos's U.S.A.
6 Du Bois, Johnson, and the Recordings of Race
7 Ernest Hemingway's Media Relations




We need the twentieth century word. We need the word of movement, the word expressive of the great new
forces around us.
Eugene Jolas, transition, 1929

Mechanical Recording and the Modern Arts
In historical terms, at least, photography is the rst of the modern arts. The very existence of a modern period, broken
away from the time before, is to some extent the creation of photography, which has made all time since the 1840s
simultaneously available in a way that makes the years before seem that much more remote. As Carlo Rim maintains,
the advent of modern times dates from the moment the rst daguerreotype appeared on the scene. Thanks to the
photograph, yesterday is no more than an endless today.1 In this most basic sense, art and literature have had to
emulate the modernity of the photograph, attempting in their various ways to achieve the instantaneous newness that
photography rst brought to the cultural scene.
Photography and the modern arts are linked in a number of other ways as well, as several recent studies have shown.
Whenever the issue of faithful mimesis is raised, the example of photography is apt to be inuential, in a positive or a
negative way.2 It is also clear that the habit of seeing photographically has affected modern experience to such an
extent that certain oddities of the camera, especially its tendency to frame particular points of view and to isolate one
moment from another, have become second nature for human observers as well. Recent studies of photography and
literature have therefore shown in some detail how camera vision affects the motives and perhaps even the perceptions
of inuential modern writers.3
In showing how the camera has affected modern writing, however, scholars may have missed the more fundamental
fact that photography is itself a kind of modern writing. One of the most revolutionary effects of the new medium was
in offering hope of new methods of representation,


neither linguistic nor pictorial but hovering in a kind of Utopian space between, where the informational utility of
writing meets the immediacy of sight. If, as Yve-Alain Bois and Rosalind Krauss have long maintained, it is the mutual
interference of the linguistic and the optical that makes modern art distinctive, then perhaps the common beginning of
modernism in literature and the arts is to be found in the recording technologies that brought the whole relationship of
word, sound, and image into doubt.4
Photography began to trouble this relationship from the very beginning, from the 1839 diary entry in which Fox
Talbot jotted down the phrase Words of Light. Talbot was working out the technical problems of a new procedure
he was still calling photogenic drawing, but the neologism caused much dissatisfaction, and the happy metaphor
words of light inevitably provided what became the accepted name for the new medium.5 Talbot's metaphor has
been dead for so long that no one looking at a photograph today thinks of it as light drawing, much less light
writing, but in fact the oldest of Talbot's photographs to survive is a picture of his own handwriting, tracing out the
alphabet.6 And though this particular subject was most probably necessitated by the practical limitations of Talbot's
early method, it is the case that photography was originally promoted as a replacement for writing as well as a rival to
painting. The famous bill placed before the French Chamber of Deputies in 1839 t o secure Daguerre's invention for
the state actually listed the reproduction of graphic notes as one of the new mediums primary uses.7 Talbot offered his
invention as a superior means of copying written documents, but even when it bypassed writing it could be used, he
suggested, for keeping inventories, as a system of notation superior to writing but playing much the same role of
information storage and retrieval.8 In these early days, the sense that the graph in photograph pertained to writing
rather than drawing was so strong that Elizabeth Eastlake could say the medium offered a new form of
communication neither letter, message, nor picture.9
The sense remained strong throughout the nineteenth century and well into the twentieth that photography provided a
sort of notation suspended somehow between letters and pictures, a new alphabet, as it were. Impressed by Nadar's
photographs of nineteenth-century Paris, Mallarm exclaimed that light had become photography's own form of
writing.10 In the next century, even as the new, more purely optical style of straight photography took hold, an
underlying belief remained, as Sadakichi Hartmann put it, that photographic illustration has become a new kind of
writing.11 Thus photography was strongly


associated from its very beginnings with hieroglyphs, another form of writing that, in the popular view, bypassed
sound and spoken language to reach the mind directly through the eye.12 One of the rst projects suggested for
photography in France was a new expedition to Egypt, where it might record and bring back more Rosetta Stones,13
but in a sense every photograph was felt to be a Rosetta Stone, decoding every written language by reference to a visual
language common to all. Photography, Oliver Wendell Holmes predicted, was to become the card of introduction to
make all mankind acquaintances.14 The new medium created a hopeful fascination with new forms of notation,
revolutions that would also return to an ancient purity and directness, a pre-Babelic unity of word and thing.
In so doing, though, photography was just the rst in a series of technologies that promised new and better forms of
writing, some of which, like the phonograph, staked out that territory with their very names. Historians of the
phonograph often note Edison's surprise that it might be used for music, since his original purpose for it was primarily
stenographic.15 All the early applications for this invention imagined it as a repository of language, reading aloud books
and newspapers, recording speeches, taking letters. Even the music critic of the New York Post, as Lisa Gitelman notes,
imagined phonographic newspapers and not recorded music.16 This expectation recalled and reinforced the original
association of photography with language: the common suggestion that Edison's new invention photographed sound
depended on the idea that legible recording had in some way to be visible recording, like writing. Edison himself was
mildly obsessed with the idea that phonograph records should be readable, not just by his own machines but by human
beings, and he spent many hours with a microscope trying to nd the letter impacted in the indentations of a
record.17 Despite his failure, artists began to speculate about the possibility of phonographic writing through direct
incision of what Laszlo Moholy-Nagy called the language of the groove.18 Among the general public there was
widespread speculation about a phonographic alphabet, a set of patterns in the grooves that might be direct and
specic yet also regular enough for iteration and recognition, and there was much consternation, popular and legal,
when this hope was disappointed, and the idea had to be confronted of a notation, a writing, that could not in fact be
read.19 Thus phonographic inscription also came to be associated with hieroglyphs, which had themselves resisted
being read for centuries, though they were nally found to be legible.20 The direct transcription of sound into any
visible form, no matter how variable,


seemed to promise a new universal language, or at least a universal alphabet, on which a fully motivated and wholly
transparent language might be based.21
The rhetoric surrounding these two technologies is so similar because they represent popularly successful versions of
an older and far more various project to induce nature to transcribe itself directly and automatically and therefore
perfectly. To some extent, this project violates the currently accepted boundary between science and superstition, and
to some extent it represents a profound shift in the way science denes and uses signs. The scientic method itself,
according to Thomas L. Hankins and Robert J. Silverman, involved a repudiation of language in favor of rsthand
sensory observation.22 The old magical notion that words and things were necessarily linked was replaced by a desire to
remove the subjectivity introduced into observation by language. As early as the sixteenth century, however, scientists
needed to observe phenomena not particularly amenable to the physical senses, objects too small or too far away to
be seen with the naked eye. Soon the telescope and the microscope were followed by other instruments, which did not
just alter sense data but rather represented it, often in graphical form. Thus the problem of language was reintroduced
into the research situation, for these instruments occupied a curiously ambiguous position as indices of physical
phenomena that did not always iconically resemble what they were supposed to represent. What were they, then,
languages or things? What were products like graphs to be considered to be, pictures or words?23 New systems of
notation, such as the graphs of Edouard-Lon Scott de Martinville, seemed simultaneously to make pictures that were
conventional and writing that was somehow motivated. Though the whole purpose of such scientic instrumentation
was to codify and thus objectify investigation, it had the curious unintended effect of making observation seem
dependent on mediation, while simultaneously presenting the possibility of languages that would, like the old magical
languages, be linked necessarily to reality. The whole notion that there are two quite different ways in which human
beings relate to reality, immediately through the senses and indirectly by means of symbols, began subtly to alter, with
consequences so far-reaching they might be considered fundamental to the modern condition.
Hankins and Silverman place photography and phonography as episodes in a long history, in which science attempts to
replace words with graphs, particularly graphs drawn by automatic recording devices. Perhaps the earliest attempts to
perfect direct graphical notation are to


be found in eighteenth-century projects for a kind of traceology, a method of analyzing the gait of horses and human
beings by preserving and schematizing the prints they make.24 The rst truly successful technology of this kindthe
prototype, therefore, of all subsequent recording mediawere the sound gures of Ernst Chladni, produced by
vibrating thin plates of glass or metal dusted with sand. Early in the nineteenth century, these gures were celebrated as
the script-like-Ur images of sound, allowing scientists to re-discover, or else to nd the primeval or natural script by
means of electricity.25 At about the same time James Watt perfected an automatic indicator diagram to record
variations in the pressure maintained by his steam engine, but this, the rst automatic recording instrument, was kept a
secret and therefore had little inuence.26 Throughout the nineteenth century and into the early twentieth,
experimentalists tinkered with dozens of such machines meant to induce transcriptions directly from nature, many of
which occupied the ambiguous territory between entertainment and science.
Perhaps the most commonly remembered of these researchers is Etienne-Jules Marey, now primarily thought of as a
major gure in the prehistory of moving pictures. Early in his career, Marey invented a whole series of complex
mechanisms designed to transform the muscle contractions of a frog, the ight of a bird, or the walk of a human being
directly into graphic notation, to coax a graphic language directly from living things.27 To capture more detail, he
turned to photography and then lm, developing in each case sophisticated techniques to schematize and graph the
movements he wanted to study.28 Marey's followers and assistants expanded his experiments in several directions,
attempting to photograph speech or transcribe human locomotion, establishing a new scientic discipline of
physiological registration that Francois Dagognet has called biogrammatology.29 The unifying aim of all such
experiments, no matter what sense they addressed or what medium they exploited, was to induce nature to record
itself, to extract from visible objects what Talbot called self-representations that would necessarily be encoded,
insofar as they were encoded at all, in nature's own script.30
The idea that these experiments in biogrammatology had yielded what Marey himself called a kind of universal
language31 depended on the apparently automatic connection between the subject and its self-transcription. The
trace, as Dagognet puts it, was to be considered nature's own expression, without screen, echo or interference: it
was faithful, clear and, above all, universal.32 Photographers, from the earliest inventors such as Talbot to modern
commercial artists such as


Harry Holmes Smith, continued to make such claims for their art through two centuries of change in aesthetic practice
and ideological estimation.33 Even among the avant-garde, who might have been expected to exercise some skepticism
about any apparent transparency in a signifying medium, the photograph was celebrated as a triumph of autography:
As a mirror throws back an image without effort, as an echo throws back a voice without asking why, the beauty of
matter belongs to no one: from now on it is a product of physics and chemistry.34 This idea, of a sign system
belonging to no one and thus able to leap all boundaries of class, race, and nationality, fueled the most radical projects
of the modernist avant-garde, even as it did the pretensions of the most successful lm capitalists. Just as D. W.
Grifth defended Birth of a Nation by contending that the language of lm is by nature universal, Dziga Vertov
introduced The Man with the Movie Camera as an experimental work creating a truly international absolute language
of cinema based on its total separation from the language of theater and literature.35
Recording technologies such as lm and phonography thus provided their users with a vastly more powerful, more
extensive indexical sign, a kind of trace previously produced only by nature and then only in special circumstances, as
in the case of footprints. These new media seemed to bridge the gap between language and visible phenomena by
making a language of visible phenomena, a language impossibly more exible and more various than any of the written
languages. At one stroke, it would seem, the invention of photography converted all things that emit, reect, or
otherwise modulate light, into potential tools,36 rst for making images and then, since those images were also
conceived as implicitly alphabetical, for writing. In other words, the very concept of nature's own script suggests that
nature is already a script, that it is inhabited by, perhaps even constituted by language. However, this collapse of the
distinction between sign and world, though it might in one way serve to substantiate the sign, could just as easily
destabilize the world, or at least all possible perceptions of it. When all potential sense perceptions became implicitly
recordable, according to James Lastra, they were
inhabited by writing in the sense that, even if understood as ontologically identical to normal perceptions, they could be cited and
repeated, linked to new contexts, and forced to signify in ways contradictory to their original meanings. In short, they confronted the world
with a form of experience as writtenas


enabled and endangered by the possibilities of writing as described in philosophy.37

Instead of attaching to itself all the liveliness of nature, writing transfers all its belatedness, its articiality, to nature
itself, which thus becomes the gigantic photographic machine that Benjamin found predicted in the work of Blanqui,
endlessly taking its own self-portrait.38
This is the paradox peculiar to photography, as Krauss suggests, the paradox of reality constituted as signor
presence transformed into absence, into representation, into spacing, into writing.39 It is due to this paradox that the
very technologies that were supposed to achieve a perfectly symmetrical and transparent relationship between reality
and a renewed system of notation have also brought about a century of skepticism about reality itself, or at least about
human perceptions of it. As Martin Jay has argued, the invention of the camera helped ultimately to undermine
condence in the very sense it so extended.40 First of all, the claim of the camera, and of the other recording media
after it, to complete objectivity was only too easy to dispute. In the beginning, of course, photographs could not even
reproduce color, and the distortions introduced by lenses, lighting, and the variable photosensitivity of the necessary
chemicals were abundantly obvious. Even so, acceptance of this inevitable fallibility occasioned some anxiety: Can the
sun lie? asked the Photographic News in 1885.41 Having put such great emphasis on recording as an automatic and
therefore impartial transcription of the real, apologists for the new technologies were faced with the threatening idea
that the distortions obvious in their recordings revealed an inherent instability in the relationship of human perception
to reality.
Even when the recording media extended and perfected human perception, however, they had the ironic effect of
undermining condence in it. No matter how distorted camera vision might be, it does nonetheless take in a great deal
more of any particular scene than any human observer can. Viewers of the rst photographs were at rst captivated
and then disconcerted by the new medium's power to capture every detail, no matter how trivial. Art critics
complained that there was too much innitesimal and often meaningless detail in photographs, which they found
dense and busy in comparison to painting.42 In the same way, phonograph recordings picked up every sound within
their range, regardless of meaning, so that elaborate systems of damping had to be invented that could distinguish
desired sounds amid the ambient noise. Very early on, photographers also proposed the same sort



of damping, purposely sacricing detail to tone so as to make their photographs look more like paintings, or, as it was
also argued, to make them truer to actual vision, which inevitably sacriced inessential, eeting details in favor of
overall impressions.43 As Moholy-Nagy put it, it is said that the camera does not lie, and this is true in the objective
sense but it does lie constantly in the subjective sense, because it cannot separate what is important from what is
quite unimportant.44
Unfortunately, the same formula suggests that the eye also constantly lies in giving the important its due prominence.
By recording levels of detail usually ignored and moments in processes usually perceived as uid wholes, photography
exposed the unnoticedlteringand processing that transforms phenomena into useful perceptions. As Patrick Maynard
says, a feature that struck people initially about photographic processes, and continues to impress (or oppress) them,
is how easily they record that unattended background of perceptual experience, and what effort it requires to lter or
suppress that record or to keep it down as background.45 Perhaps the most famous formulation of this idea is
Whereas it is a commonplace that, for example, we have some idea of what is involved in the act of walking (if only in general terms), we have
no idea at all of what happens during the fraction of a second when a person actually takes a step. Photography, with its devices of slow motion
and enlargement, reveals the secret. It is through photography that we rst discover the existence of this optical unconscious, just as we
discover the instinctual unconscious through psychoanalysis.46

As the parallel to psychoanalysis would suggest, the knowledge of what happens during that fraction of a step is
actually suppressed, since paying attention to every second of every process is a psychological and not a physiological
impossibility. If vision actually takes place as much in the mind as in the eye, then that means that the eye is subject to
all the mind's powers of reasoning and to its rationalizations as well, so that vision can be thought of as purposely
formalized, much as a language is, and also as subjective, opinionated, and opaque to itself.47
For many artists, however, the peculiar power of photography lay precisely in its differences from ordinary vision,
which gave it the ability to expose the irrational underside of what had come to be accepted as reality. Vertov, perhaps
most famously of all, imagined a kino-eye that has the possibility of making the invisible visible, the unclear clear,
the hidden manifest, the disguised overt, the acted non-



acted; making falsehood into truth.48 Moholy-Nagy once listed eight types of photographic vision, each of which
exceeded ordinary vision in a particular way: abstract seeing, rapid seeing, slow seeing, intensied seeing, penetrative
seeing (radiography), simultaneous seeing, and distorted seeing.49 And it was a commonplace of the earliest intellectual
enthusiasm about lm that it shared some essential techniques with psychoanalysis, making the invisible visible, the
familiar unfamiliar, the distant proximate.50 But this meant that the same medium that had come to represent the
possibility of an ideal language, transparent to reality and intelligible to all, was also associated with the most opaque
and distorted activities of the mind and that the artistic products of this enthusiasm, from Moholy-Nagy's
photomontages to Vertov's Man with a Movie Camera, resembled fantasies or nightmares more than they did everyday
Thus the camera, celebrated from the rst as objectivity incarnate, also came to serve as one of modernity's most
powerful emblems of the subjectivity of perception and of knowledge. Once it became clear that eyesight is selective, it
was also inescapably obvious that patterns of selectivity vary according to place and time: the separation between
what is signicant (signiani) and what is merely noise is not absolute, but depends on the situation.51 It even began to
seem that in certain signicant ways vision itself is a kind of writing, selecting as it does from the welter of visual
experience those elements that are usably intelligible because they match patterns recognized from the past. As
Berkeley had argued two centuries before, whatever the eye receives the mind perceives as sign and not as immediate
What this meant for the modern arts, however, is that there are all sorts of possible new languages held in potential
within the optical unconscious. Photography came to be admired and emulated, not so much for what it revealed
directly about reality but for what it implied about the ignored and unexpected within ordinary perception. Machine
vision appealed to many modern artists and writers, to be sure, because it seemed to perfect the human senses, but it
appealed to the more radical because it showed the rich possibilities left to art by the very imperfection of our sensory
lters. Thus the twentieth century developed what Patrick Maynard has called an aesthetic of visual noise52 very
much like the more literal aesthetic of noise to be found in music. But in both cases the noise is meant to become
information at another level, intelligible communication about the unused potential of the human senses.53
Beginning with photography, then, the recording media pose a



fundamental challenge to literature and the arts, confusing writing and images by confounding the seemingly
elementary distinction between language and perception. Many of the most radical formal experiments of the twentieth
century can be traced back to the new association of word and image suggested by the photograph. In fact, it would
not be too far wrong to say that modernism itself, as a panartistic movement, begins with the critical interrogation of
the relationship between text and image, brought equally into literature and the visual arts by mechanical recording.
This is not to say, of course, that any such history of modernism could account for all that is new in the art and
literature of the twentieth century or that attention to new media should entirely displace other topics in aesthetics,
psychology, sociology, or history. However, the new media did inuence modern art and literature at a very basic and
material level, as alternate methods of inscription, and for this reason they offered to modernism a formal model and
not just another type of subject matter. The inuence of that model can be seen rst in the fundamental renovations of
the visual arts that took place in the late nineteenth and early twentieth centuries.
One of the most notable developments in the art of the early twentieth century was the introduction into it of
alphabetic signs, sometimes mere numerals or simple letter forms, sometimes slogans, sometimes whole columns of
type appropriated from newspapers or magazines. For the catalogue of a 1989 exhibition of the Dada and Surrealist
word-image, Judi Freeman and John Welchman assembled a wealth of information about this extraordinary
introduction of writing into the artistic projects of the avant-garde. Still, despite careful study, this eruption of
alphabetical signs and written messages remains for them something of a mystery, almost a religious one: And
suddenly there was the word.54 But a quick look at the artwork chosen as frontispiece to the catalogue provides at
least a possible clue to one source of this new practice: it is a 1925 painting by Joan Mir entitled Photo: Ceci est la couleur
de mes rves (g. 1).55
This work consists of the title, inscribed elegantly in the upper left corner of a white canvas, and the subtitle, inscribed
in the same hand in the lower right, just below a single loose rosette of blue paint. Presumably the subtitle functions as
a caption for the paint, designating blue as the color of the artists dreams, but then again if the word ceci is taken as
referring to itself, then the subtitle suggests that the artist dreams in black and white, the color of print and also, not
incidentally, of photographs.
In comparison to the incontestable blue of the paint, the word couleur seems impossibly narrow and inadequate, and yet
in comparison



Figure 1. Joan Miro, Photo: Ceci est la couleur de mes rves (1925). (2004 Artists Rights Society [ARS], New York / AD
AGP, Paris)

to the simple blueness of the paint, couleur contains all sorts of possibilities within its visual black and white. The
artwork thus poses a serious question as to whether it is language or visual imagery that affords the imagination a
greater freedom. Is blue or black and white la couleur de mes rves? Yet the whole debate between word and paint takes
place under the sponsorship of another form, designated by the title, which suggests with weird discursivity that this
work is a photograph. The whole competition of word and image, the title suggests, takes place within the boundaries
of the photograph, which is as visual as the patch of paint and as black and white as the print. The appearance of the
title as script within the artwork itself suggests the dual role the photograph plays as both representation and reference,
as simultaneous icon and symbol. And Mir's choice of this particular term as both subject and title of his work
suggests that the explanation for the otherwise rather mysterious introduction of the word-image may be found in
what Rosalind Krauss called some twenty years ago the paradoxical writing of the photograph.56



The idea that photography might play such a role would have been hard to imagine in the nineteenth century. Though
the birth of photography coincided with the very earliest years of what would come to be called modernism, the
earliest representative of that movement, Charles Baudelaire, disdained photography as slavishly realistic.57 For
Baudelaire, the camera merely captured facts, whereas the artist of modern life was a collector of signs, as much a
reader of the cityscape as an observer of it. Even in making this distinction, however, Baudelaire dened a peculiarly
modern form of perception that would later come to seem essentially photographic. By the time Benjamin came to
revise Baudelaire, it was the camera that was best suited to reveal the literarization of the conditions of life, the
transformation of everyday details into inscriptions demanding to be read.58 When Benjamin repeats the old saw that
the illiteracy of the future will be ignorance of photography, he does not mean that photographs will necessarily
replace writing as a method of communication but rather that photography, having made everything into a potential
inscription, has made modern experience itself into a kind of literacy to be learned.
It is certainly true that the rst and most obvious impact of photography on painting was to correct certain habits of
composition that turned out to be visual conventions and not accurate transcriptions of reality. Thus Degas,
Meissonier, Eakins, and Remington all used Eadweard Muybridge's motion studies as guides in correctly portraying
human and animal locomotion.59 However, even painters whom Baudelaire would have considered above mere
mimesis took easily to photography as a visual aid. Delacroix, for example, took lessons in the daguerreotype and kept
albums of photographic studies, as did Moreau and Rodin.60 The impact of photography on the established visual arts
was, however, only temporarily in the direction of a greater realism. Even straightforward emulation of the look and
feel of early photographs had the effect of removing modulations of tone and value from paintings such as Manet's
Olympia, producing the attened, highly contrasted shapes that seemed both articial and roughly unnished to early
viewers. As Michael Fried has argued, these unmodulated shapes give Manet's paintings the look of having been
stamped, not painted, much the way Japanese woodblock prints are stamped, but the comparison suggests that what
photography produced in Manet's work is stylization of a very particular kind, inseparable from the fact that
photographs and woodblock prints are both techniques of reproduction.61 Evoking the at, stamped-out quality of a
print or photograph is deliberately to mimic the reproducibility of the other media, even to suggest



that what painting should represent is the new way so much experience comes to individual viewers in reproduced
forms. This is perhaps what Thierry de Duve means in asking: Was it not Manet who let the simulation of the
photographic simulacrum infect painting from within?62 In his most recent book, Suspensions of Perception, Jonathan
Crary has posed the same question in regard to a series of modern painters, from Manet to Czanne. What Crary calls
the modernization of the observer has attuned these painters and their audience to a world in which artice has
preempted the memory of the natural and vision is fully attuned to the subtleties and textures of this perpetually
modernized present.63
A very particular aspect of this modernized visual texture was the indiscriminate mixture in it of text and image.
Though it has been true for centuries that a great deal of writing is meant to be read from vertical surfaces, as
inscriptions, broadsides, and signboards, there was a noticeable increase in the midnineteenth century in the amount
of type on display. Though Benjamin exaggerates when he says, the letter and the word which have rested for
centuries in the at bed of the book's horizontal pages have been wrenched from their position and have been erected
on vertical scaffolds in the streets, he is nonetheless faithfully representing a predominant feeling of his time.64 Many
visual artists and writers from Mallarm to the Lettrists were inspired by the newly visual role in which modern
advertising put writing. Type meant to catch a great many eyes from a distance had to appeal rst to visual qualities
quite independent of discursive sense, and type mixed with pictures naturally revealed its own purely pictorial qualities.
At the same time, the introduction of photolithographic methods of printing brought pictures down from the vertical
to the horizontal plane previously reserved for reading. Thus one of the most striking things about photography to
many modern artists was its constant association with type. New objects, as Salvador Dali put it in 1927,
photographed amidst the agile typography of advertisements!65 Even if photography had not been presented as an
alternative form of inscription from the beginning, its close association with type in the twentieth century would have
established an afnity, as the constant presentation of photographs in newspapers and books suggested that
photographs, like type, might be read.
The photography with the greatest inuence on the visual arts, then, was not necessarily the photography that aspired
to that status but rather die vernacular photography that went into advertisements, illustrated magazines, and,
ultimately, cinema. It was certainly the convergence of



these that contributed to what many felt was the rediscovery of photography in the years immediately after World War
I.66 Krauss has commented in regard to surrealist photography that throughout Europe in the 1920s there was the
experience of something supplemental added to reality,67 and this experience was so strong and so widespread as to
inspire almost immediate backlash. Thus bauhaus magazine published in 1929 a dry commentary on photo-ination:
a jubilant transformation of photography as the only visual experience conducive to human happiness.68 Backlash
notwithstanding, the situation of the avant-garde at this time was still what Osip Brik called an eclectic, artistic-cumphotographic culture that has mixed up all the old painterly clichs and the new experiments in photo-cinematographic
Photography, in this extended sense, was much more than a medium. It was the context, simultaneously technical,
social, and aesthetic, within which both writers and artists in the avant-garde worked out their ideas about
representation. Because it had long been considered a new alphabet as well as a new visual medium, because its most
timely manifestationsin advertisements, magazines, and in silent lmoccurred in close association with type, it was
easy to exploit photography so as to stage a confrontation between radically different methods of representation and
thus to question anew that difference. Particularly in Dada and Surrealism, but also generally in art movements across
Europe, works of art were hybrids searching for a language in the very clash of languages,70 combinations of writing,
sound, lm, photography, gesture, painting, and action, in which photography and lm enjoyed a priority because they
linked the avant-garde, technological modernity, and mass culture.71
The artistic prototypes for all such work were the papiers colls that Picasso and Braque began to produce in 1912.
Among the printed materials pasted into these revolutionary works were the announcements for two programs at the
Tivoli Cinema, which opened at Sorgues in 1913.72 Though there is no actual evidence that Braque or Picasso actually
attended any showings of these lms, the most substantial of which was entitled La Petite Fi, they had been followers
of lm in general from at least 1904.73 It is entirely possible that the primary attraction of these early lms for Picasso
and his friends lay in their subject matter: cowboys, comedians, cops and robbers; but Natasha Staller has suggested
that the lms of Georges Mlis, at least, provided an important aesthetic model as well, partly with dizzying shifts of
perspective and scale, partly by fragmenting and distorting the human body, and partly by inserting into lmed
performance alphanumeric characters, sometimes as



actual actors in the drama.74 What Mlis stages in such instances, however, is simply a burlesque of a very basic
convention of silent lm: that it must alternate between words and images. By the time of Duchamp's Anmic Cinma,
P. Adams Sitney has argued, the avant-garde was clearly intrigued by the recognition that by and large the cinematic
experience during the silent period was one of an alternation of reading and looking at images in an illusionistic
depth,75 but it seems entirely possible that this recognition is registered in much earlier work, which also staged an
alternation of reading and looking at images in illusionistic depth: the papiers colls. When Braque pastes his Tivoli
program into an assemblage suggesting a caf table, juxtaposing text against illusionistic imagery, he may be invoking
the cinema as an aesthetic as well as a social experience.
The most essential, and the most disorienting, aspect of this juxta-position, however, is inherent in photographic
imagery itself, whether it explicitly includes text or not. A common and developmentally crucial material in the early
papiers colls, the faux bois wallpaper that appears in Braque's rst assemblage, Fruitdish and Glass (1912), startles in part
because it is so clearly printed, not painted. In fact, it resembles, in both color and texture, the cheap newsprint
crowded with type that was to provide such a common contrast to the drawn and painted forms in these works. But
the wallpaper is also a kind of photograph, a photomechanical reproduction, and simply by virtue of that fact it also
comes to play a role analogous to that of type. The wood grain in these commercial products resembles actual wood
grain, Christine Poggi points out, only in a conventional and abstract sense, divorced from specic color, texture,
perspective, and lighting. In this way, it stands less as an instance of wood grain and more as a sign for it, a sign made
all the more conventional by its very origin in mechanical reproduction.76 The wallpaper thus provides a middle term
between marks that are meant to mimic wood grain, which Picasso and Braque provide abundantly in the early papiers
colls, and marks that represent purely by convention, like the letters of a cinema program. That middle ground is
occupied by, if it is not in fact actually invented by, the photograph, which prints visual signs with all the atness and
reproducibility of type.
Even ordinary snapshot photography, by some accounts the very epitome of mimetic resemblance, played an
important role in the development of Cubism. Anne Baldassari has shown how frequently Picasso relied on
photographic studies, even for paintings that seem to have little mimetic delity to their models. The most important
such studies,



which will be discussed in the next chapter, are the snapshots Picasso took in Horta, Spain, in 1908 and that seem to
have formed the basis for his rst essays into Cubist landscape. As Baldassari also points out, however, Picasso often
staged scenes to photograph and then rather frequently photographed his paintings and sketches, sometimes in grand
compositions stretched out across a full wall. This practice suggests that photography had some basic afnity with
assemblage, and that it helped Picasso develop the essentially critical visual sense that shifted and juxtaposed elements,
sometimes from very different representational media, in the same space.77 In fact, the intriguing term for the papiers
colls that Picasso accepted from Jean Paulhan, who called them seeing machines,78 suggests that these assemblages
were in essence photographic, that the experimental shifting about of images and signs can take place only when both
are incorporated into the same arena by the original seeing machine, the camera.
Like a camera, Picasso and Braque composed their assemblages by choosing, not necessarily by creating: as Poggi
notes, many of the early papiers colls had no hand-drawn elements at all.79 This process of creating art merely by
selecting, cutting, and pasting preformed materials drastically destabilizes accepted notions of individual creativity
and seems to set art itself on edge. With the same gesture, however, the same stroke of the scissors, Picasso levels
artistic representation with ordinary perception and raises the most ordinary objects to the status of art. If mere seeing
can be thought of as in part representational, then the slightest act of attention is sufcient to make the artfulness of
the ordinary apparent. By incorporating preformed materials directly into their canvases, then, Picasso and Braque
begin a process completed by Duchamp, a process both dependent on and illustrative of the linked logics of the
photomechanical, the readymade, and abstraction.80 The conation of word and image in the photographic context
turns to be a special case of a more general conation by which the conventions of art and the supposedly unmediated
perception of ordinary reality change places: art can become mere appropriation because every inch of reality has been
rendered aesthetic in principle by the possibility of photographic appropriation.
The idea that Cubism had somehow bridged the time-honored gap between imagery and text occurred in quite
different forms among the artists and writers to follow. Apollinaire's dictum that geometry is to the plastic arts what
grammar is to the art of writing inspired a whole series of commonplaces about Cubism, the most signicant of
which is probably the belief, expounded by Le Corbusier and Amde Ozenfant,



in a universal shape grammar, in which certain primary sensations become the xed words of a formal, explicit,
universal language.81 For a few years at least, the hopes inspired by this language were so widespread in Europe they
did in fact establish a kind of international language, if only with a restricted geometric vocabulary. As part of a group
of Hungarian activists, Moholy-Nagy published a call for an elemental, universal language of art, to be derived from
Cubism, and as a participant in Berlin's branch of Dada, he coauthored the Manifesto of Elemental Art, demanding
the same.82 Bauhaus utopianism, the Neue Sachlichkeit, De Stijl, and Neoplasticism all referred at one time or another
to what Mondrian called the universal plastic means discovered in modern painting.83 The same hopes helped to
transform artistic photography into the straight variety championed by Paul Strand in the United States, but they
contributed as well to more complex hybrids such as the typophoto postulated by Moholy-Nagy.84 Originally
designating a dynamic combination of type and photography, typophoto came to suggest a synthesis of the two and
then a purely photographic language, since, as Jan Tschichold put it, we can express many things better and faster
with the help of photographs than by the laborious routes of speech or writing.85 The faith behind this substitution is
that photographs provide a language superior to speech or writing in clarity, timeliness, and neutrality.
At the moment such ideas seem not just deluded but also potentially authoritarian, as they iron out all linguistic
difference and reduce communication to a model of automatic, invariable recognition. At the same time, however, the
idea of a language rooted in reality also made reality itself seem articial and therefore manipulable, unstable, and wildly
variable. In The ABCs of Cinema, for example, Blaise Cendrars celebrates Grifth's notion that the close-up and the
cutback are but the rst two letters of a new cinematic alphabet, and then goes on to imagine new letters and new
numerals in profusion:
A hundred worlds, a thousand movements, a million dramas simultaneously enter the range of the eye with which cinema has endowed man.
And, though arbitrary, this eye is more marvelous than the multifaceted eye of ay. The brain is overwhelmed by it. An uproar of images.
Tragic unity is displaced. Reality no longer makes any sense.86

The possibility that animals, plants, and minerals are ideas, emotions, digits suddenly introduces an element of the
conventional and the arbitrary into reality and makes it seem innitely changeable. Thus the



notion of a visual alphabet sanctioned by the camera also appears in the revolutionary art movements of this time and
in the most anarchistic corners of the avant-garde.
In Russian Constructivism, for example, the concept of the typo-photo reappears as what was usually called
polygraphy. Mixing type, photography, and graphic elements produced a hybrid form of communication in which
letters seemed to take action and pictures to make statements.87 Malevich, Rodchenko, and Stepanova all produced
assemblages directly inspired by Cubist papiers colls, and the last two particularly tended to play commercial and news
photographs off against type.88 Perhaps the most thoroughly polygraphic works, however, were those produced by El
Lissitzky, especially the bioscopic books About 2 Squares and For the Voice, in which pictograms, geometric shapes,
and letters chase one another across the pages and through the book. Though there are no photographic elements in
these books, the designation bioscopic suggests production and/or reception by means of an optical device,89 and in
fact Lissitzky's expectation that these books would be read in continuous page-sequence makes them implicitly
cinematic. They seem, as Bois has suggested, like animated lm[s] from which the best moments have been
excerpted, an interpretation conrmed by the fact that Viking Eggeling once suggested that About 2 Squares was
actually to have been a lm.90 Had it been realized in this medium, it might have seemed a drastic realization of the
Utopian desires of Soviet lmmakers of the time, the stark, monochromatic circles, triangles, and squares schematic
examples of the immediate, international visual language Vertov was trying to nd with his kinoeye.
Lissitzky shares with Vertov the belief that political change requires a change in the means of human communication
and the faith that material changes, such as the creation of photography, conspire to make those other changes
possible. For Cendrars, photography was the culmination of a third world revolution, as fundamental a change as the
original introduction of writing and the invention of print: Finally the good ght of white and black is going to begin
on all the screens in the world. The oodgates of the new language are open. The letters of the new primer jostle each
other, innumerable. Everything becomes possible! Look! The revolution.91 In Lissitzky's bioscopic books, the
jostling characters of the new alphabet mimic, advance, and announce the revolution all at once.
However Utopian the hopes of artists like Lissitzky, the aim of their work is material change, and the focus on the
means of communication



is an aspect of their materialism. The combat acted out by the basic geometrical shapes of About 2 Squares suggests the
material power of the signier itself, and thus the potential of material changes in it to effect political and social change
beyond the scope of the signied and its messages. For writers like Cendrars, however, the changes to be hoped for
were spiritual or metaphysical, and the power of the new photographic alphabet came from its ability to bypass
conscious thought. What Dali called the photographic imagination, what Moholy-Nagy called in the same
connection the mechanical imagination, exploited the automatism of machine perception to extract from the
unconscious something more signicant than suppressed imaginings or unknown thoughts: an unknown language.
When hands cease to intervene, the mind starts to know the absence of murky digital owerings; inspiration is
extricated from the technical process, which is entrusted solely to the unconscious calculations of the machine.92
Automatic perception of all kinds, but especially photography, helped Surrealism achieve one of its principal goals, to
resolve the dualism of perception and representation.93 As Rosalind Krauss has pointed out, photography plays a
central role in Surrealism because it, unlike any other kind of art, is an imprint or a transfer off the real.94 In forming
this impression Man Ray's rayographs and Moholy-Nagys photograms played a particular role, since these were
produced without lenses or cameras and thus seemed more truly indexical, as marks made directly by the objects
themselves.95 But these came to seem simply the purest examples of a quality native to all photographs, which seemed
as autographic to the Surrealists as they had to Fox Talbot a hundred years before. For the Surrealists, however, the
notion that reality could inscribe itself directly, could make of itself a form of writing, not only collapsed the distinction
between perception and representation but also suggested that the perceptible world was itself a ceaseless fund of
representations. As Pierre Naville put it in La Rvolution Surraliste, the street, kiosks, automobiles, screeching doors,
lamps bursting in the sky./ Photographs.96 Once everything came to seem a potential photograph, then every bit and
piece of reality could seem as fungible as a sign, with the same odd distance from itself that is characteristic of signs.
The apotheosis and the ultimate ironization of this whole line of reasoning is achieved at once in the work of Marcel
Duchamp. Even during the few years he spent as a painter, Duchamp was vitally interested in the possibilities of the
mechanical imagination, most particularly in the biogrammatology of Marey, whose studies contributed directly



to Sad Young Man on a Train (1911) and Nude Descending a Staircase (1912).97 As Linda Henderson has shown in some
detail, Duchamp's interest in scientic registering instruments was almost as extensive as that of Marey himself, and he
shared, in his own way, in Marey's desire to achieve by photomechanical means a precision unavailable to the unaided
senses.98 Like Marey as well, Duchamp imagined a script emerging from his experiments, a language of phenomena
themselves99 that would be as immediate as a picture but distilled and abstracted like a language. What he was looking
for were the elementary signs of a new, visual language, an ideal stenography100 with which he could demonstrate
the interdependence of the eye and the mind.
Photography provided the model for this new stenography, and the readymades were the rst instances of it. The
specications for the readymades describe them as achieved by a snapshot effect,101 which suggests that, in
creating this entirely new form, Duchamp has simply moved the logic of the photograph one step: instead of capturing
the object on lm, the artist acts as his own camera and captures the object itself. However, the process of capture is
also described as an inscription, perfectly appropriate for the action of recording on lm but even more suggestive of
writing. Thus the readymade is captured as a sign of itself, a citation, as it were, in the esh. And what this citation
demonstrates, since it does not differ from the object itself in any way, is that, under the regime of the snapshot, every
bit of reality exists as a potential citation, a potential copy, displaced from its own center of gravity by the knowledge
that it is effortlessly and automatically recordable and retrievable. The triumph of the readymade, therefore, is achieved
with Fountain, which now exists only as the photograph taken of it by Alfred Stieglitz. Though it is usually held in
contemporary art criticism that it is the mere act of Duchamp's choice that transforms this ordinary urinal into a work
of art, it may be that its survival in photographic form is a clue that photography has already effected this
transformation, since any object can be a work of art if the camera eye chooses to make it one.
The most complex achievement of the new stenography, however, occurs in the project generally referred to as the
Large Glass, which was conceived, as Krauss has suggested, as a kind of photograph.102 At one time, this aim might
have been realized in quite literal terms: Duchamp considered having the upper half of the Large Glass coated with
silver bromide so that he could have it printed photographically. In the end, he settled for paint, but in a scale of grays
meant to mimic the look of a



photograph.103 Even in this state, the whole piece has been referred to as a giant photographic plate, which also
depicts within itself the act of photography, with the lower half resembling a photographic apparatus trained at the
upper half.104 If this is a tenable interpretation, it would suggest a parallel between the desire of the bachelors in the
lower half of the glass for the bride in the upper and the ocular appetite of the camera, and its audiences, for visual
images. Not surprisingly, then, this relationship is also explicitly cinematic, with the Bride pufng out across the top of
the Glass an inscription that resembles a frame-by-frame rendering of a lm and which Duchamp referred to as a
cinematic blossoming.105
Looking itself thus seems the real subject of the Large Glass, and all the fanciful machinery that Duchamp invented for
the project seems intended to dramatize the way in which the erotics of looking had come to be mechanized in the
photographic era. But another effect of this mechanization is the confusion of looking with reading, and another way
to imagine the relationship between the Bride and the Bachelors is as if it were a kind of sexual broadcasting system
sending out alphabetic units on some kind of erotic carrier wave. Duchamp's interest in the possibility of prime
words, linguistic units that might carry like Morse code across national boundaries, results in the coded
communication that the Bride carries on with her Bachelors, which is just as much linguistic as it is visual and erotic.
The same sort of mixed experience is offered by the Glass itself to its viewers, who experience the ultimate in visual
freedom when they look right through the glass, only to realize that the Glass is as much to be found in the literature
with which Duchamp surrounded it. As Duchamp insisted, the glass in the end was not made to be looked at (with
aesthetic eyes); it must be accompanied by a text of literature as amorphous as possible, which never takes form.106
The link between this literature and the sexual games played out between Bride and Bachelor, the ghostly presence
of the linguistic within the eroticized visuality of the Glass, is effected by the photographic, which brings its long history
of promising prime words to this work, helping to make it the furthest development of a modernized visuality.
If Duchamp turns out to have been just as intrigued by the possibility of prime words as Lissitzky or Le Corbusier,
then the distance between the two tendencies branching off from Cubism seems to have diminished considerably. The
Utopian belief in a universal shape grammar, an absolutely clear international visual language, with its necessary
emphasis on the ultimate rationality of phenomena, shades off into



Duchamp's notion of a visual world permeated by language, and therefore perturbed by linguistic variability: puns,
jokes, and codes. If one side makes the signier transparent and the other emphasizes its materiality, there is still no
sure way to keep these programs separate in particular cases. Raoul Hausmann, for example, one of the originators of
Berlin Dada, believed in a common universal new language while also pushing automatic writing and Dada
performance to the farthest reaches of linguistic nonsense.107 In photography itself, the realist and the surrealist
tendencies were related as closely as breathing in and breathing out, to take a metaphor from Franz Roh.108 What
this means in a larger sense is that there is no sure way to separate what is usually called modernismwhere this
term means something like Purism, De Stijl, and the Bauhausfrom the avant-garde, which usually means Dada,
Surrealism, and Duchamp. The rethinking of the relationship of word to image motivated by the new recording media
makes a common history for both. By the same token, the Large Glass, with its interest in prime words, suggests that
these movements in the visual arts share a history with similar developments in modern literature.
When Ezra Pound wanted a quick shorthand term to disparage some lines in the drafts of The Waste Land, he scribbled
down photography.109 A little less than twenty years later, Christopher Isherwood established a kind of motto for his
generation when his protagonist and alter ego began Goodbye to Berlin by saying, I am a camera. 110 The difference
seems to sum up the differences between the 1920s and the 1930s, between two literary generations, and perhaps
between modernism and the literature that surrounds it. Modernism sometimes seems unique in aesthetic history for
its disdain of the mimetic, and it is often argued that the arrival of photography, with all it brings in the way of massproduced and mass-consumed art, is a large part of the cause. To argue in this way, however, is to ignore certain basic
facts of twentieth-century history, among them the fact that Pound was probably more vitally interested in
photography itself than was Isherwood. As I will show in the next two chapters, to disdain the conventionally
photographic is not at all the same as disdaining photography. In fact, writers like Pound, who hoped to change the
language of poetry, had far more to gain from the photographic model than the more conventional writers around
Recent research has lent a good deal of specic support to common critical belief in a connection between
photography and literary realism.



It has been shown that Hardy, George Eliot, James, Hawthorne, and Dickens, among others, shared an interest in
visual technologies and in the implications these suggested for the art of literature.111 The strongest critical restatement
of this interest has come from Nancy Armstrong, whose recent book Fiction in the Age of Photography stoutly maintains
that in the Victorian period photographic images supplanted writing as the grounding of ction.112 Since the
photograph became the norm of truthful representation, the gold standard for realism, literature naturally came to
base its own claims of delity on photographic models and analogies. Once modern writers began to disclaim realism,
Armstrong argues, they also rejected photography and the essentially positivistic relation to reality that it suggested.113
The problems with this formulation are twofold. First of all, the literary prestige of photography often depended as
much on its status as index, on its necessary connection to the real, as on its iconic qualities, which, even when they
were not in question, often seemed to give the photograph a disorienting hyperreality. Early experiments were able to
show, for example, that the daguerreotype was particularly unfaithful in transcribing colors, and the stiff poses required
by long exposure times were frequently derided.114 Even at its best, it was clear that photographic vision had a
distancing and aestheticizing effect, to such an extent that it was often a troubling example for writers concerned with
the problems of realistic representation.115 Camera vision made the problem of point of view visibly apparent, and if
there is a strong afnity between it and writers such as James, that afnity must be based on the notion of
perspectivalism, where real can only mean real as seen from a particular vantage point.116 Early lm, before
current conventions of point of view had been established, had an even more disorienting and destabilizing effect,
scrambling not just received notions of resemblance but space and time as well.117 But even the very earliest
photographs displayed to the eye sights it could not ordinarily see, objects too small, too distant, too ne, too foreign,
all of which were the stock-in-trade of professional photography from the earliest days, making it as much a cabinet of
wonders as a faithful reection of the real.
Second, therefore, modern writers came to photography not as to a slavish realism but rather as if it were the rst
signicant break in the facade thrown up by the senses. As Man Ray insists, photography is not limited to the role of a
copyist. It is a marvelous explorer of those aspects that our retina never records 118 A good case can be made for
the idea that this has been the role of photography from the beginning, that photography meant to record an
objectively understood reality has



always been a specialization of the medium, but certainly by the time modernist literature arrives, photography is well
on the way in the project assigned to it by Rodchenko: We who are accustomed to seeing the usual, the accepted,
must reveal the world of sight. We must revolutionize our visual reasoning.119 Where photography has appealed to
modern writers, therefore, it has done so because it seemed an ally in their attempt to see the world anew and to
represent it in different terms.
Of course, most twentieth-century writers have had more or less involved relationships with new media, simply as
ordinary citizens of their time period, but many of the most signicant modern writers have had far more substantial
interests in photography, cinematography, and phonography. The works of Proust and Mann, as Sara Danius has
shown, are unimaginable without these new devices.120 Danius also argues that Joyce's interest in lm extended beyond
his well-known desire to manage a movie house, so much so that it affected the form of Ulysses itself.121 Gertrude Stein
made much the same point about her own works when she compared the continuous present of her verbal portraits
to the stillness within motion of the motion pictures.122 Virginia Woolf, niece of the pioneering photographer Julia
Margaret Cameron, took a great many of her own photographs and wrote one of the rst intellectual assessments of
the future of the cinema to be published in England.123 Such lists could be extended a great deal even without including
writers such as E. M. Forster, who seem to have been cinematographic without particularly knowing it.124
It still might seem necessary to except a few truly high modernists, such as T. S. Eliot, from this catalogue, and thus to
preserve the impression that modernism in its quintessence remains aloof from mechanized popular art. And it is
certainly true that the interest Eliot showed in popular music, though it extended beyond the music hall to
gramophone records, did not extend much beyond that to other forms of mechanized entertainment.125 Yet it was
Eliot who was among the very rst to express literary envy of the new visual media, when the protagonist of The
Love Song of J. Alfred Prufrock exclaims: But as if a magic lantern threw the nerves in patterns on a screen.126
Though Eliot's protagonist may be somewhat queasy about the possibility of such public revelation, this image of inner
thoughts projected on a screen anticipated a whole series of such images in the works of writers such as H.D. and
Eugene Jolas.127 The feeling that the magic lantern and its near descendants have the power to express the hidden
continued to motivate a century's worth of literary interest in lm and photography, even among writers seemingly
most antipathetic to popular art.



Pound, to take another such example, famously attacked the cinema as well as disparaging photography. As early as
1916, however, Pound was ddling with an invention he called the vortoscope, which frees the camera from reality,
as he put it, and lets one take Picassos direct from nature.128 Though the experiment was quite short-lived, Pound
and his collaborator, Alvin Langdon Coburn, spent much of the winter of 191617 producing vortographs, some of
which were exhibited at the London Camera Club in 1917.129 Pound's ambivalence about these experiments is
characteristic, for he was clearly fascinated by the tinkering that went into producing these images, while remaining
troubled by the relative lack of human control over the results. These mixed emotions remained when Pound later
became involved with lm, through his friendship with Fernand Lger and Blaise Cendrars in Paris. Though he had
declared himself atly against the cinema in 1918, Pound found himself drawn into a Parisian literary world that was
fascinated by it.130 In 1923, he took a rather hesitant look at La Roue, the Abel Gance lm for which Cendrars
produced some celebrated scenes of machinery in motion, and quite soon thereafter he found himself appearing,
perhaps unwittingly, in Maurice L'Herbier's L'Inhumaine, for which Lger did some of the set designs.131 Subsequently,
he was to serve as chief go-between linking Dudley Murphy and Lger, thus making possible their classic lm Ballet
mcanique. In fact, this lm includes several prismatically manipulated sequences that are clearly indebted to the
vortographs and for which Lger credited a technical novelty of Mr. Murphy and Mr. Pound.132
Pound, of course, had many interests, especially during his Paris years, and his own work was far too advanced by this
time to have received any signicant impetus from this relatively brief association with lm. But it may be that the
enthusiasms of the Paris years are far more appropriate to his own work than the grumpy disdain he tended to voice in
London. Vachel Lindsay would have thought so, at any rate, for he had been insisting since 1915 that there was a
fundamental commonality of interest between Imagism and the new medium of lm. For Lindsay, silent lms, which
used gestures, camera movement, editing, and selective focus instead of writing, were perfecting the same poetic
language as the Imagists: a language of pictures.133 Lindsay called these pictures hieroglyphs, and he declared that
America was becoming more and more hieroglyphic every day. In fact, America had always been rather hieroglyphic in
this sense, because the language theory behind Lindsays proclamations, which preached of an ancient unity of picture
and word, was indebted to the Transcendentalists, whose theories were



thus given new life as Lindsay's polemic was taken up by D. W. Grifth in defense of the new medium.134 In this way,
Lindsay and Grifth found in each other the promise of a new language and a way of making that language legitimate
by linking it to ancient prototypes.
The camera helped in this effort, however, not when it passively recorded reality but when it allowed the photographer
to penetrate beneath its apparent surface, to manipulate and use visual imagery, to make of it another kind of writing.
As Daniel Tiffany argues, the vorto-scope project reveals how far Pound was in his poetry from any simple desire to
record the empirical object.135 For Pound, according to Tiffany, vision is creative or constitutive; it stitches together
what it sees in sentences every bit as formal as those of an essayist. The necessary program for a modern poet,
therefore, is to make this constitutive visual process apparent and thus to renovate the language of eyesight and
through it the language of poetry. As Tiffany puts it, the program of Pound's early poetry and polemic is to transform
vision or perception itself, a program for which the most radical kind of photography provided crucial models.136
Pound, of course, had many such models, and it is hard to argue that photography was chief among them, but there
were many other writers of the time, some to be discussed in the chapters that follow, for whom photography was a
leading example of the search for a new language. To some extent, the works of such writers simply made explicit and
active a fact that implicitly affected all writing of this period, once most books, newspapers, and magazines began to be
published photo-mechanically. In a very literal sense, all written literature after a certain time is photographic. Patrick
Maynard calls the introduction of photomechanical printing around the turn of the century that most important
reinvention of photography without which even the photograph today would have a diminished historical
signicance.137 Certainly, what Maynard carefully and ironically calls the photograph would not have anything like
its current inuence if it were not for its secondary mode of reproducibility, not from original negatives but from
photomechanical printing plates. But the appearance of the photograph in the same compositional space with
typography, which is now to be constituted by the same photographic means, transforms type as well. Indeed we
regard photography, says Jan Tschichold, as the mark that distinguishes our typography from all its predecessors.
Exclusively planar typography is a thing of the past. By adding the photograph we gain access to space and its
dynamism.138 Moholy-Nagy's typophoto is, it thus turns out, merely an exaggerated version of an



everyday publishing reality, in which the photograph might even be a solid block of type.
Even that block of type could now appear in a drastically different form. The collage sensibility so characteristic of
modern visual poetry exploits what Johanna Drucker calls the breakdown of discreet letterpress space following
the invention of photographic printing methods.139 Type can now run diagonally or in circles, and it can jostle and
interfere with itself, overlap and invade. In what must be the most dramatic such piece, Marinetti's Tumultuous
Assembly (1919), blocks of text adopt graphic shapes, undercut and overlap gures and other blocks of text, slant,
turn, and pile up, until the whole issue of discursive meaning has been left so far behind that the poem might as well
be considered a painting. Or, rather, a photograph, which is more literally the case, since, as Drucker points out,
such a composition is simply unthinkable without the possibility of photographically engraved plates.140 The visible
resemblance between a poem like Tumultuous Assembly and a painting such as Picasso's Glass and Bottle of Suze
(1912) thus turns out to depend on something more fundamental than inuence and emulation. The medium equally
behind Picasso's painting and Marinetti's poem is the photograph, written here without quotation marks to suggest a
much larger category than the art object itself, a category stretching back to the earliest experiments in traceology and
spreading out to include a number of mark-making technological processes that sought to replace words and
transform pictures.
Writers who were not so self-conscious about their medium also felt a strong inuence from the camera at this time.
Pound's vortoscope experiments, which suggest a fascination for the ways recording technologies can alter
perceptions, have their analogues even in the works of some fairly conventional modern writers. When F. Scott
Fitzgerald notes the spectroscopic gayety of a crowd at Gatsby's, for example, he suggests that even the face-to-face
vision of the crowd is mediated in some way by a machine, that the members of it observe one another as if through
some kind of scope.141 The word gayety is also unexpected, because it suggests sheer, giddy enjoyment of an
experiential dissociation that moderns are supposed to fear and loathe. It suggests the existence, even in so formally
conventional a modern writer as Fitzgerald, of a kind of visual experience in which the involvement of the crowd with
a machine produces an entirely unprecedented, and possibly revolutionary, sensory enjoyment.
The profound sense of perspectivalism injected into literature by the example of photography is, therefore, not just a
limitation to be suffered,



an inevitable failing in our quest for perfect mimesis. It represents, alongside the scientic quest for objectivity so
inuential in the modern period, an alternate scopic regime, as Martin Jay puts it, a folie du voir142 that delights in the
destabilized sights and sounds produced by the machine world. Fitzgerald's spectroscope is, like the camera as
celebrated by Dali, ESSENTIALLY THE SUREST VEHICLE OF POETRY, and the most agile process by which
to perceive the most delicate osmoses that take place between reality and surreality.143 Fitzgerald's narrator and his
crowd experience this osmosis as a form of freedom, a disorder that leads to new possibilities, imaginative, cultural,
and even political, as unperceived modes of sensory perception and experience suggest a different organization of
the daily world.144 Camera vision, in short, was essentially modern precisely because it was not perfectly mimetic,
because it opened up to human perception possibilities unnoticed by the eye and displayed the social fantastic145 that
had lived unnoticed inside the restrictions of everyday reality.
To say this is not to argue that human perception was somehow changed in the later nineteenth and early twentieth
centuries, though arguments to this effect have been both inuential and controversial in art history and lm studies.
Crary, for example, maintains in Suspensions of Perception that the industrialization of the workforce in the nineteenth
century also required an industrialization of the senses, leading to a pattern of attention that can be found later in
painters such as Cezanne. In lm studies, David Bordwell has argued most vigorously against the idea that something
as fundamental as human perception can change in a very few years, while Ben Singer has tried to make what has come
to be called the modernity thesis stronger by limiting and sharpening it.146 But it is hardly necessary to nd
fundamental changes in human perception to substantiate the effect of the camera on modern society. In fact, the
modernity thesis might be all the stronger if it left human vision alone, so that it would be precisely the differences
between it and camera vision that have made such an impact. Camera vision mattered to Fitzgerald, as it did to Vertov
and Moholy-Nagy, because it challenged human vision and conventional habits of visualization, something it could
hardly have done if human beings had deterministically adjusted to it.
Camera vision is therefore a liberating example for modern writers, providing much of the excitement that material
progress brings to their works. But there is also a very strong countercurrent even in the writing most excited by the
possibilities of the new media. In Pound himself, as Tiffany has argued, the visual image is almost always apparitional,



of some absence or even of death: The Image, in this respect, is an apparition, a phantom, because it represents the
return of a lost or dead object, a moment when the poet is haunted by reality. The spectral Image presents life imaged as
death, a living death.147 What, in fact, could be a better denition of photography than life imaged as death? From
its very beginnings, photography has been haunted itself by the essential paradox that it can make the present seem to
live forever, but only by stunning it into a deathlike immobility. Even lm, as Garret Stewart has argued, is troubled by
its dependence on still imagery, which returns in all sorts of compulsive narrative devices, even as it is effaced by the
Mechanical recording, even as it seems to triumph over older forms such as alphabetic writing, also seems to make the
essential pathos of memory all the more acute. The more vividly preserved is the moment, the more striking is its still
quite absolute absence. This is an especial torment for modern writers, for it makes the new media simultaneously into
servants of the past. Thus there runs through even those works most inspired by the new media a mistrust of them,
even a covert hatred, as of a betrayal. There is sometimes a literal corpse, as in Fitzgerald's Tender Is the Night, to mark
the spot on which these negative emotions converge. The return of this corpse, its refusal to disappear, seems to
literalize the paradox of the new media, which preserve the present forever, but only as a dead thing whose persistence
mocks the possibility of change. For some American writers there is also a racial hatred that attaches to this corpse as
well, a kind of scapegoating, in which the failure of modernity to renew human life seems to be blamed on others. At
the very least, this inert physical remnant marks the limits of the powers of photography to transform the real, and it
remains as a kind of confession of failure even in those works most inspired by modern promises of change.
Though writers of all kinds have often appealed to the visual arts as if to a more transparent and immediate method of
inscription and communication, the new visual media that arrived with and followed the camera actually complicated
the process of representation, and with it all the older arts, both visual and literary. That there could be an entirely new
way of inscribing and recording sense impressions made it impossible for any of the arts to take their own
representational routines for granted. In this way, the purely chronological modernity of the photograph is
communicated to the other arts as a new and far more radical modernity of means, the effects of which can be seen all
across the art and literature of the twentieth century.

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PART I The Logocinema of the Little Magazines

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1 Camera Work
The Hieroglyphics of the New Photography
The inuential role of Alfred Stieglitz's Camera Work in introducing modern art and literature to an American audience
has been noted, studied, and celebrated for many decades now.1 Despite all this attention, however, the most pertinent
question has rarely been asked: why should it have been a camera magazine that played such an inuential role in
bringing abstract art and experimental literature from Europe to the United States? By some accounts, Stieglitz's initial
interest in painting was motivated by nothing more elaborate than his fear that there was not enough good
photography to ll his magazine and the gallery associated with it.2 On the other hand, Stieglitz often claimed that
exhibiting and printing paintings along with photographs would help dene photography more precisely and make its
place more secure among the arts.3 And yet, the publications and exhibitions mounted by Stieglitz in the early years of
this century are now considered most signicant because of the aid they gave to a general attack on the very category
of art, as if photography had somehow communicated its own equivocal status to the paintings associated with it,
instead of gaining some of their artistic status for itself.
As inconsistent as they are, these various positions all share the basic assumption that photography, art, and literature
are independent entities to be put in some sort of relation to one another. Perhaps, on the other hand, modern art and
literature appeared in this particular camera magazine because the medium of photography itself had already brought
them into a new relation. Stieglitz himself suggested something like this in 1912 when he declared to one puzzled
reader that Gertrude Stein's prose portraits of Matisse and Picasso would explain



What Picasso & Co. have to do with photography.4 By this he did not mean that Stein has commented in any explicit
way on photography. In fact, she hardly comments in any explicit way on Picasso and Matisse. What Stieglitz may have
meant instead is claried by his editorial statement in Camera Work that Stein's prose provides a Rosetta Stone of
comparison between the unknown visual language of the modern painters and the common tongue of the
contemporary spectator.5 The metaphor implies that Stein's verbal portraits of these painters attempt to fuse word
and image, as Marjorie Perloff puts it,6 or perhaps that they put word and image in a mutually interpretive context, as
the Rosetta Stone did in juxtaposing hieroglyphics and Greek text. But how would this explain what Picasso & Co.
have to do with photography?
What is most remarkable about Stieglitz's metaphor is that it is perhaps the very oldest to be applied to photography
itself. When Francois Arago rst presented the daguerreotype to the French Chamber of Deputies in 1839 he invoked
the Rosetta Stone and proposed Daguerre's copper plates as superior versions of the stone tablet that had made
Egyptian hieroglyphics intelligible to modern Europe.7 A variation of this metaphor has become perhaps the most
famous to be applied to Stieglitz's own work. As Egmont Arens put it in 1924, Stieglitz captures with his camera a
symbol which is as convincing as any brush stroke, or any arrangement of words, rhythmic or otherwise. These
pictures of his are the hieroglyphics of a new speech 8 More than fty years later, writing of the same photographs,
Rosalind Krauss is drier and more technical, but she uses the same metaphor:
In calling this series Equivalents, Stieglitz is obviously invoking the language of symbolism, with its notions of correspondence and hieroglyph.
But what is intended here is symbolism in its deepest sense, symbolism as an understanding of language as a form of radical absencethe
absence, that is, of the world and its objects, supplanted by the presence of the sign.9

Krauss's purposeful invocation of the hieroglyphic metaphor of another era is a reminder that photography has always
seemed to promise a new sign system, a medium neither precisely alphabetic nor pictorial.
The idea that photographs are somehow hieroglyphic was conventional even in Arens's time, and it seems quite likely
that Arens would have been familiar with the most famous contemporary version of the idea, for he published poetry
by its popularizer: Vachel Lindsay. The rst issue of Playboy, Arens's magazine of Art and Satire, which appeared



in 1919, contained Lindsay's hymn of praise to Mary Pickford, who was one of his most cherished cinematic
hieroglyphs.10 The throne she uses in the 1914 lm Such a Little Queen gures in the chapter entitled Hieroglyphics in
Lindsay's pioneering book The Art of the Moving Picture, which made widely inuential the idea that American
civilization grows more hieroglyphic every day.11 In Lindsay's mind, and for those like D. W. Grifth who eagerly
accepted his analysis, the movies revived a primitive unity of pen and brush, lost when writing split itself off from
decorative painting.12 The picture language Lindsay thus imagined for the screen was certainly supposed to be more
direct and concrete than alphabetic writing, but it was at the same time more abstract and conventionalized than
mimetic painting. Movies mattered so much to Lindsay because they brought pictures and writing into contact, to
make a continuously unrolling Rosetta Stone that translated back and forth between images and linguistic constructs.
However, the most signicant connection between Lindsay's polemic and Stieglitz's magazine would not become
apparent until long after both men were dead. Invited out to Hollywood in the mid-1920s, Lindsay was overwhelmed
by the movies he saw in production, especially Douglas Fairbanks's Thief of Bagdad, of which he wrote a lengthy
analysis, delivered as lectures at the University of California, Los Angeles and then forgotten.13 Lindsay found in this
reworking of the Arabian Nights a self-reexive parable of the hieroglyphic ancestry of the movies. The three treasures
on which the drama turnsa magic crystal, a ying carpet, and a golden appleare at once emblematic summaries of
the conicting aims of the characters and simultaneously shorthand symbols for the lm medium itself, a new
alphabet, or a very, very old one, as he puts it.14 In one sense, these treasures are instances of a kind of picture
language mythologized in European accounts as old as Herodotus.15 In another sense, they are self-reexive
representations of the powers added to human experience by photography: the power of the crystal to see far away, of
the carpet to travel to distant places, of the apple to revive the dead.
Lindsay puts special emphasis on the apple, which, together with a scepter containing a poisonous serpent, provides a
perfect shorthand illustration of the hieroglyphic method, one of the fundamental, structural principles of the
motion picture play,16 and this emphasis, quite unbeknownst to him, brings his discussion back to the hieroglyphics of
Stieglitz and Camera Work. For the Court Magician, who enacts the hieroglyphics of death by nding the magic apple
and then testing it on an innocent sherman killed by the snaky scepter, is played



by Sadakichi Hartmann, who had published in Camera Work what is close to the earliest aesthetic appreciation of the
movies to appear in the United States, preceding even Lindsay's own (g. 2).17
After a long career spent in close association and sometime rivalry with Stieglitz, Hartmann had come to Hollywood
himself, where he knew Fairbanks well enough to be offered a part in Thief of Bagdad.18 It is a more appropriate part
than anyone involved could have known, for Hartmann, deploying his apple and scepter, becomes a kind of hieroglyph
himself, which is tting, since he had long been referring to photography as a new kind of writing.19 Perhaps Lindsay
is so impressed by the hieroglyphic power of the apple and scepter because they are wielded by a fellow critic, one who
had long since recognized in still photography the symbolic possibilities that Lindsay found so exciting in the movies.
The presence of these two gures, poet and art critic, on either side of the screen, joined together in their hieroglyphic
situation, suggests how various and complex was the photographic context in which words and images met in the early
years of this century. The advent of photography as a representational medium inevitably altered the relation of the
visual arts to language, sending Lindsay back to ancient times for an analogue to this new situation in which the two
seemed to merge. The arrival of moving photographs as the single most inuential mass medium of the modern age
also altered the relation of art to its audience, in so fundamental a way that understanding the new relation became one
of the dening tasks of modernism. Camera Work achieved the iconic position it still enjoys not just because it
published Picasso, Matisse, and Stein but also because, as a magazine devoted to photography, it offered a conceptual
space in which the relations between them could be realized, in polemics and in works of art. Though it is impossible
to take literally the idea that photography is hieroglyphic, the insistence that it is represents the radical change it
brought to the relation between language and image, a change that Camera Work helped to advance in a number of
ways, some of them hidden even from Stieglitz himself.
Throughout his long career, in all his publications and at each of the several galleries he directed, Stieglitz tirelessly
sought to clarify and solidify the status of photography, rst in relation to the other arts and then in relation to its
audience. It is all the more remarkable, then, that his ideas on both of these relations should have been so inconsistent
and so poorly dened. Perhaps this very vagueness was the source of his



Figure 2. Sadakichi Hartmann in Thief of Bagdad. (Photograph from the Sadakichi Hartman Archive is used with the
permission of the Special Collections, University Library, University of California, Riverside)



inuence, however, for it reected what was truly exciting about photography in the early years of the twentieth
century, that it could not be easily inserted into the traditional economy of the arts, that it was modern in a very basic
sense, since it demonstrated how new inventions could require a wholesale reorganization of the artistic and cultural
apparatus. That Stieglitz had no idea what that reorganization would look like did not prevent him from becoming
indispensable to its beginnings.
Perhaps the simplest and most straightforward of all the positions taken in Camera Work on the aesthetic and
representational nature of photography is that which also conicts absolutely with Lindsay's notion that it is essentially
hieroglyphic. When Roland Rood insists, in the very title of his 1905 article, on The Evolution of Art from Writing to
Photography, he means to put photography at the furthest remove from writing, at the very end of an inevitable
evolutionary process that has faithful mimesis as its goal. Rood agrees with Lindsay that in ancient times art was barely
distinguishable from writing, but he insists that as humanity developed it left behind the schematic, conventional
representations of its infancy for faithful reproductions of the actual sensuous qualities of things. Photography, since it
most fully and faithfully reproduces these qualities, stands at the pinnacle of human aesthetic evolution: it can not
possibly be denied by anyone who has studied the evolution of the art of any country, that this evolution unfolds itself
in but one manner: from literature (picture-writing) at the one end, to full tonality (photography) at the modern (more
civilized) end.20 It is hard to imagine from this account how Camera Work could have helped anyone to discover
modern literature, because for Rood literature is by denition primitive, even savage, while all good modern art strives
toward a non-literary, non-savage, photographic quality.21
Rood's is an extreme and somewhat eccentric version of a common, obvious, and straightforward opinion about art,
which was especially congenial to photographic polemicists at this time because it made all art essentially photographic.
As Charles Cafn put it in 1908, the point of view of all painters who affect truth to nature is photographic and has
always been so.22 Cafn is certainly aware that there have always been painters who do not affect truth to nature,
but these, in such accounts, are held to be sports and side shoots, deviations from the essential development of art
toward complete mimesis, which is often thought to have brought photography into being.23 Similar accounts of
photography as the accomplishment of art's drive toward



mimesis are to be found throughout Camera Work, including the polemics of Stieglitz himself: The Photo-Secession
stood rst for a secession from the then accepted standards of photography and started out to prove that photography
was entitled to an equal footing among the arts, with the production of painters whose attitude was photographic.24
If the goal of art is nothing more than accurate reproduction, however, it is easy to see that photography is not just
equal to painting but vastly superior to it, so that Stieglitz found it difcult not to overshoot his original goal. As he
says in the same statement, having proved conclusively that along certain lines, pre-eminently in portraiture, the
camera had the advantage over the best trained eye and hand, the logical deduction was that the other arts could only
prove themselves superior to photography by making their aim dependent on other qualities than accurate
reproduction.25 Cafn made the same point, awarding the mimetic entirely to photography, so that painting had to
move beyond it simply to survive.26 Stieglitz managed to carry the point, even in the popular press,27 and it did
establish a direct connection between photography and the adventurous painting that began to take up more and more
space in his galleries. Unfortunately, that connection was an entirely negative one. According to Francis Picabia, one of
Stieglitz's closest allies in the French art world, photography had helped dene the new art by opposition, showing
traditional artists what they should no longer do: art and photography are opposites.28
Common though it was, this argument hardly seems a very signicant endorsement of the aesthetic potential of
photography. Stieglitz began to suggest, in fact, that he exhibited painting and photography together in order to
illustrate what photography is not, which seems a distinctly backhanded way of making an argument for its aesthetic
signicance.29 In terms of this argument, the new art exhibited at Stieglitz's gallery, 291, is not just nonphotographic
but even antiphoto-graphic, and it joins in the general effort of the Photo-Secession only by a curious process of
inversion: the Photo-Secession can be said now to stand for those artists who secede from the photographic attitude
towards the representation of form.30 Taken seriously, this statement would suggest that the group formed to
establish the claims of photography to be taken seriously as art was now dedicated to demonstrating the foolishness of
those claims. Some of the Camera Work critics not only asserted something like this but maintained further that
Stieglitz's shift of ground was part of a diabolically clever strategy. As Cafn described it,



after claiming for photography an equality of opportunity with painting, [Stieglitz] turns about and with devilishly remorseless logic shows the
critics that they are again wrong. Mr. Stieglitz proves, what he has known all along, that photography is powerless to continue its rivalry
with painting. He has, in fact, called the bluff on the recent pretensions of painting by showing that it is in its motive essentially photographic.31

Unfortunately, calling the bluff of recent pretensions in painting requires rst calling Stieglitz's own bluff and
demolishing the prior pretensions of photography. Making an argument for recent advances in painting, it seems,
required a fairly serious demotion of photography, which is no longer, as Rood had it, the pinnacle of artistic evolution
but just the beginning point for any true art, which can be dened by its distance from the photographic. It is hard to
imagine that as proud an artist as Stieglitz could ever have been serious in consigning photography to this role, in
which it exists primarily to show what true art has superseded.
In fact, Stieglitz just as frequently insisted that his photography and that published in Camera Work shared common
aims with the painting he reproduced and exhibited. Sometimes this involved claiming that modern painting is in fact
as realistic as photography, as he did in regard to the Czanne watercolors he exhibited in 1911.32 At other times,
Stieglitz or those associated with him maintained that his photography exceeded the supercially mimetic in the same
way that the new painting did.33 Often, however, Stieglitz simply asserted, without much argument, that he and the
painters were allied in a common effort, as he did in proudly reporting Picasso's approval of The Steerage, shown to him
by Marius de Zayas in 1914. Though de Zayas merely reported to Stieglitz that Picasso understood and admired the
famous photograph, Stieglitz remembered a much stronger and more signicant endorsement: Picasso was reported
to have said, This photographer is working in the same spirit as I am.34 It is rather hard to see how Picasso's work
can have been nonphotographic, even antiphoto-graphic yet also have shared in spirit with the most famous
photographer of the period. In short, anyone looking to Stieglitz himself for an explanation of the presence of modern
painting in his camera magazine would nd at least two very different answers, one based on contrast, the other on
There are a number of possible explanations for these inconsistencies, the most likely of which may be that Stieglitz
simply changed his



ideas about photography under the pressure of modern painting and then changed, through the force of his inuence,
what others felt as well. But there is also apparent in these disputes a more fundamental indecision about photography,
brought about by its ambiguous position between writing and painting. Where Rood wants to distance photography
from writing as much as possible, to make it virtually synonymous with perception itself, Hartmann, to take one
relevant example, sees it as a new form of representation, a kind of writing. Implicitly, the association of Camera Work
with abstract painting also associated it with the latter position, with photography as schematic and symbolic rather
than purely sensory. But the tension within Camera Work and within Stieglitz's own ideas about photography persists,
not simply because Stieglitz himself had mixed feelings and inconsistent aesthetic predilections. It was so hard to
determine whether photography should be considered realistic or representational because it had in fact scrambled
those very categories. The photograph, standing somewhere between perception and representation, unsettled all the
categories of art and even the seemingly fundamental distinction between art and writing. The hieroglyphic metaphor is
in part an expression of the hope that modernism might put all these possibilities into some sensible relation, but the
tension persisted because it was in fact the uncertainty itself that made photography such an inuential presence
among the modern arts.
Despite the critical inconsistencies apparent in Camera Work, Stieglitz himself has always been associated with a
particularly serene kind of photography based on the rigorous examination of meticulously selected physical details.
His own desire to establish and perfect the practice of photography is often taken as accomplished fact, as part of a
general modernist desire to perfect each medium within its own proper boundaries. But it often seems that Stieglitz's
work is more interesting and challenging, in theory and in practice, where it demonstrates just the opposite: the
unsettled and unsettling nature of the medium. Artistic photography in the twentieth century was always in some kind
of conict with itself, and Stieglitz's own work is generally more successful when it comes out of this conict, not
perfecting the medium but participating in its confusion.
The rst step in making photography into an art has always been to deny one or more of the fundamental
characteristics of the medium. The rst observers of the daguerreotype were struck by its innite depth of detail, so
much so that ne detail came very early on to be a



hallmark of the new art form.35 However, the ability of the camera to retain far more detail than any individual human
being could perceive, much less record accurately, which was rst a marvel, soon became something of an
embarrassment, because it advertised so obviously the mechanical nature of the medium. Left to its own devices, as
Peter Henry Emerson argued inuentially toward the end of the nineteenth century, the camera is not only inartistic
but unnatural. The eye itself sees selectively, in greater detail toward the center of its eld of vision, and rarely in sharp
outline. Thus the technically perfect camera lenses that show innite detail in unvarying focus across a eld of vision
distort nature while also producing inartistic, poorly composed jumbles.36 Faithful mimesis required the selective
suppression of detail, while the canons of art demanded an arrangement of detail that the poorly supervised camera
almost never produced.
Thus there was a disciplined attempt to require photographers to give up these details, a theory of sacrices, as it was
called, that held that the art of photography lay in the selective sacrice of detail.37 To make photography into an art
seemed to require a serious redirection, so that details could be recorded selectively, in response to human dictates,
rather than automatically. The story of Photography Before Stieglitz that R. Child Bayley tells in the tribute volume
America and Alfred Stieglitz is, therefore, the story of a war on that excessive and unnecessary detail which is one of the
bugbears of the modern photographer.38
The movement that arose out of this war has come to be known as Pictorial photography, or Pictorialism, though most
of its practitioners were so averse to the usual procedures of the medium that they longed for a different name.39 In
technique, Pictorialism amounted to a disciplined reduction in the visual resources made available by the camera. Since
photography, by its very nature, seems to draw attention more to the subject of a picture than its rendering,
Pictorialism purposely concentrated on a small set of fairly bland subjects, mostly people and rural landscapes.40 Even
these, simple as they were, were treated in such a way as to trim them down to a few rather bulbous shapes. Hard
edges and sharp contrasts were removed by the use of special lenses that produced innite depth of eld at the same
soft focus.41 The purpose of all these practices was, as Clive Holland put it in 1905, the softening and modifying of
the uncompromising character of the results usually obtained by the camera; the power of elimination of the crude or
superuous (so far as possible) on the actual negative, and afterwards on the print itself. 42 In other words,
photographic art had to work, as best it could, to defeat the basic nature of photography.43



In its early days, the group of photographers Stieglitz called the Photo-Secession would have agreed with Holland in
every respect; even in its later days, Stieglitz would have excluded from Camera Work only direct manipulation of the
negative or print. Selective suppression of detail by careful composition remained the heart of artistic photography.
The problem that is presented is practically one of elimination, as Stieglitz put it himself in 1905. Lacking
composition, a picture becomes restless and irritating, and the beholder turns from it with a sense of relief.44 Other
writers for Camera Work were equally concerned to avoid disturbing and irritating the spectator. Hartmann had
lamented back in 1898 the tiresome chaos that so often results from undisciplined photography.45 And Cafn also
emphasized the necessity of eliminating or moderating the less important.46
In his early days as a polemicist, Stieglitz had campaigned against the absolutely sharp imbeciles on the grounds that
sharp outlines are untrue to Nature, and hence an abomination to the artist.47 An early issue of Camera Work
prints as an epigraph the assertion that the hard outline and the at silhouette do not exist, which Stieglitz took so
seriously that he also included in the same issue an essay more or less in praise of myopia.48 Even in the heyday of
Camera Work, when Stieglitz was associating himself with the daring of Cubism, suppression of the inessential was
accomplished very largely by selective soft focus. In some cases, this was accomplished by special lenses, such as the
one that Karl Struss adapted from a projector and later marketed as the Struss Pictorial Lens.49 In cases where the
camera itself was sharply focused, Photo-Secessionists often exploited the tendency of rain, snow, mist, or darkness to
soften outlines and blend tones, so that their works often resemble the most hackneyed efforts of turn-of-the-century
picturesque art.50
To a casual eye, the photography published in Camera Work seems to break with this precedent nally at the very end,
with the publication of Paul Strand's famous photographs from 1916. These, it would seem, do nally embody the
straight photographic methods for which Camera Work has become famous.51 But it may be, on the other hand, that
Strand, having sensed the exhaustion of snow, rain, and fog as devices for screening out detail, simply found a new way
of reducing the tiring and annoying randomness inherent in photography. In one of the earliest issues of Camera Work,
Hartmann had urged photographers to learn to eliminate facts and at the same time to subordinate the daubs and
dashes which accomplish it, to the greater elements of composition, of proportion, and of dark and light.52 This
Strand seems to



have done, letting composition do the work of elimination once performed by direct manipulation of the print and
then by soft focus.53 In the very last photograph published in Camera Work, for example, soft focus and composition
clearly collude to dilute the referential just enough to make four bowls into a work of art (g. 3). The back bowl in
particular is both cropped and softened, fading off into the soft darkness of the background and colliding with the
picture edge at the same time, as if to demonstrate two seemingly different methods of transforming a utilitarian object
into an abstract shape. Before the bowls can be rendered as curves, the troublesome tendency of the camera to
reproduce them absolutely as bowls must be deected, and this can be accomplished just as effectively by cropping as
by soft focus.
Figure 3. Paul Strand, Abstraction, Bowk, Twin Lakes, Connecticut, 1916. ( 1971 Aperture Foundation Inc., Paul
Strand Archive; All rights reserved, The Metropolitan Museum of Art)



Rosalind Krauss has suggested as much in her essay on Stieglitz: So if Stieglitz grew to dislike soft-focus, he had also
to recognize that framingor perhaps fwframingwas a concomitant issue.54 Cropping, particularly in the cloud
photographs, plays essentially the same antiphotographic role for straight photography that soft focus had played for
Pictorialism. The difference, of course, is that cropping emphasizes the act of exclusion, evoking the very detail that it
eliminates. This is how the cloud photographs become hieroglyphic for Krauss, by emphasizing the fact of selection, so
that any particular slice of sky appears openly as a sample, a mere sign of the entire rmament. Nonetheless, the Strand
photographs still achieve their effect by studious selection, going even farther than their Pictorialist forebears to tame
the randomness of machine recording. Elsewhere in Camera Work, however, and frequently outside it, the Stieglitz
group produced a certain amount of work that actually emphasized the random, chaotic detail intrinsic to photography.
Even Stieglitz himself did not entirely disdain the idea of snap-shots, though he did not always want to accept the
aesthetic implications of the term. The three snapshots published in Camera Work for October 1907, for example, all
use rain, fog, snow, or smoke to soften particular urban scenes, in a very conventional Pictorialist style. Though two of
these are taken from rather high upstairs windows, and thus have a slightly unplanned, random quality appropriate to
the urban scenes, the overhead point of view has much the same effect as the atmospheric blur, simplifying and
softening the scene, so that it is difcult to imagine that the walkers or the streetcars actually have the power to move.55
Quite different is the Paris snapshot taken in 1911 and published in Camera Work for January 1913 (g. 4). For this
picture, Stieglitz has accepted a certain number of basic photographic blunders: there is a good deal of lens distortion
in the immediate foreground; the very strange composition makes the space at the left almost impossible to reconcile
sensibly with the street next to it; the gures in this space are illegibly cramped, jostled, and magnied, in harsh contrast
to the isolated gure in the middle distance, who also seems to be out of scale, both with the gures next to her and
those behind; while a carriage races off the lower right-hand edge of the picture, leaving only an anonymous trace of
one of its corners. The whole picture seems to hover uncertainly about the eternally raised foot of the isolated woman
in the middle foreground, whose lack of balance symbolizes both urban life and the snapshot aesthetic so well suited to
it. This picture is not just full of the extraneous



Figure 4. Alfred Stieglitz, A Snapshot, Paris (1911). (George Eastman House)

detail that Pictorialist convention abhorred; it is also about that detail, far more than the accompanying Paris snapshot,
in which the woodhauler's horse is every bit as stationary as the cord of wood stacked beside it. The illegible
combination of incompatible spaces, the spatial and temporal incompletion, the uncalculated fuzz and blur, all bring
this photograph much closer than any of Stieglitz's more celebrated productions to the avant-garde art he was also
publishing by this time, in part because that art had been more inuenced by such inadvertent snapshot effects than by
the more artful compositions of Pictorialism.
Camera Work did not publish very many photographs at all like this one. Even Strand's celebrated abstractions
published in the last issue seem more like Pictorialism accomplished by other means, with the oddities and
inadvertencies of the snapshot rigorously eliminated rather than indulged in. Only one of the remarkable New York
photographs taken by Karl Struss in 1912 made it into the magazine, and this is one of the most radical works Stieglitz
ever published, with its



wooden pier so dissociated from the shore it could be a barge aoat, drifting toward the tug coming in from the right
and not vice versa.56 Struss made a specialty, for a few years at least, of such urban dislocations, of which the most
startling is probably The Ghost Ship (1912; g. 5.). Here the left-hand wall thrusts forward toward the row of pilings on
the right and dissolves at the same time, punctured by the shadow of an oncoming ship, which would be in grave
danger if it were actually where it seems to be. The whole visual episode is presided over by an isolated arc of the
Brooklyn Bridge, seemingly launched from that same wall and held up by absolutely nothing as it crosses the frame.57
There is so much implied movement in Struss's New York photographs, not just of the objects in them but also of the
point of view they imply, that it is no surprise that Struss became the most signicant link between the Photo-Secession
and the movies. By means of the Struss Pictorial Lens, he helped bring soft-focus techniques to American

Figure 5. Karl Struss, Ghost Ship (1912). (Marjorie and Leonard Vernon Collection)



which began to adopt certain Pictorialist conventions in its own attempt to achieve acceptance as an art. But the
technical inuence also worked in the opposite direction as well, at least from the time that Struss began to use movie
lm in a snapshot camera while on a publicity shoot in Bermuda.58 The rapid-re snapshot aesthetic fostered by these
tools certainly informs even the work that made Struss the last Photo-Secessionist. It is quite instructive, in fact, to
compare Struss's photographs, as Bonnie Yochelson has recently done, to much more famous counterparts by
Stieglitz, Strand, and Alvin Langdon Coburn. In every case, Struss's version of the urban scene is less conventionally
composed and cropped, so that his overhead shot of Madison Square, for example, teems with people, cars, shadows,
and trolley tracks, where Coburn's famous Octopus seems a serene and disembodied shape.59
In such works as these few photographs by Stieglitz and Struss, Camera Work had harbored, even within its Pictorialist
aesthetic, another far more truly modern brand of photography, one that was neither mimetic nor artistic in a
conventional sense but used the camera as a means of questioning and reordering visual experience. But this snap-shot
aesthetic had another, even more signicant, presence in Camera Work as well, a cryptic and ironic one, for it was
contained in the painting whose prestige Stieglitz was hoping to borrow for his own medium and his magazine. That
painting belonged in Camera Work in part because it had already felt the inuence of photography, albeit a very
different kind of photography from that generally favored by Stieglitz.
According to Kirk Varnedoe's rather exasperated retelling, the inuence of photography on modern painting is an
oft-told story, repeated again and again despite the manifest weakness of the connection.60 Varnedoe especially
disputes the notion that photography might have contributed to the breakdown of the Western perspectival
tradition, in part because he does not believe that any such breakdown took place.61 That the story is an old one is
apparent to any reader of Camera Work, which published versions of it as early as 1909, but the supporting evidence
has, if anything, grown stronger and more detailed since Varnedoe attempted to quash it.62 The inuence of
protophoto-graphic techniques on painting before the actual development of photography itself remains a lively topic
of debate, and evidence continues to accumulate about the use of photography by specic painters, including Degas, a
particular focus of Varnedoe's skepticism.63 But the most signicant weakness in Varnedoe's brief against
photography's inuence



is his very restricted notion of what photography might mean, and the resulting limitation of its inuence to the
breakdown of the Western perspectival tradition.
When Picasso declared that he had absolutely entered into the eld of photography,64 what he had in mind was not
Photo-Secessionist artwork but amateur snapshot photography and commercial advertising work of the kind Stieglitz
most particularly disliked. In fact, much of the painting included in Camera Work at least in part because it seemed to
raise the status of photography had already been inuenced by the sort of work Stieglitz was most hoping to leave
behind. Though photographers from the Pictorialists on had hoped to elevate their medium to the status of art by
rigorously controlling the welter of automatic detail that the camera recorded, painters had been inspired by the detail
itself, particularly if it seemed to contradict ordinary sensory experience or the canons of art. Complaints about the
tiring, confusing level of detail in photographs betray the very high level of noise returned by photography until it
could be conventionalized as an art. But it was precisely by retaining so much noise that photography changed the
practice of art itself.
One very obvious, large-scale example is provided by the famous photographic demonstration that Eadweard
Muybridge arranged to show that horses do sometimes raise all four feet off the ground. Though human beings had
watched horses run for millennia and painters had been painting them in particular ways for centuries, Muybridge's
pictures showed a visual fact that had remained unknown while apparently in plain sight. This information was
invaluable to painters who wished to correct their work, but at the same time it raised interesting questions about
phenomenological accuracy itself and about the proper goal of the visual arts.65 By confounding ordinary visual
experience, photography suggested that vision is itself ltered and schematized, so that certain aspects of reality are
beyond its ken. Thus photography became especially important to painters who wanted to transcend ordinary visual
experience, to the Symbolists and ultimately to the avant-garde. For the visionary painting of Khnopff and Kupka, as
well as the ironic gamesmanship of Picabia and Duchamp, the camera provided compelling evidence of alternate
realities beyond or within the senses, to which painting might refer.66 In these cases, the example of photography did
not prompt painters to attempt to perfect their own mimetic powers but rather helped them to question mimesis itself
by challenging the sensory experience that had been its goal.
Painters also found subtler, ner ways to use the apparently nonsensical



visual noise discovered by the camera. If Philip Steadman is correct in asserting that Vermeer used some kind of
camera obscura for help in rendering his interior scenes, then the result is only partly a more faithful rendering of the
evidence available to the eyes. As Steadman points out, telltale evidence of the camera obscura is often to be found in
apparent inaccuraciesblurred passages, viscous highlights, apparently exaggerated scaleall due to the limitations of
the lenses available at the time and the differences between technical perspective and everyday vision.67 But even with a
theoretically perfect lens, Vermeer might have rendered certain images in a confounding manner. Steadman notes the
frequent oddity of the hands in Vermeer's paintings, the homely familiarity of which is negated by extreme
foreshortening and rather stark lighting so that they sometimes become strange alien bulges instead of hands. For
Steadman, this oddity is evidence of the camera, which presents hands to the painter's eye in unexpected situations, for
impersonal transcription as wedges of unidentiable dark and light: What do men call this wedge of light? A nose? A
nger? What do we know of its shape? To Vermeer none of this matters, the conceptual world of names and
knowledge is forgotten, nothing concerns him but what is visible, the wedge of light.68 In other words, Vermeer has
become a camera, taking the impact of light and dark without regard for the ordinary methods by which we organize
them into a legible world.
This practice, seemingly so odd when ascribed to Vermeer, is, of course, increasingly the common course of painting in
the nineteenth and twentieth centuries, and some of this is certainly due to use of the camera and a great deal more to
emulation of it. The characteristic attening of Manet, for instance, mimics the reductive tonality of photography,
producing in his work a curious unreal quality unavailable before the camera produced it.69 Again, the conceptual
world of names and knowledge is forgotten, and objects are rendered as disassociated patches of light and dark. Later
painters such as Czanne and Seurat, according to Richard Shiff, developed an exquisite sense of the grain of the
canvas and of the brushwork laid over it partly by reference to the ner grain of photographs. Any representational
medium, Shiff argues, has a characteristic grain, a resolution beyond which it cannot focus. That of painting, obscured
by centuries of craftsmanly adequation, is exposed by comparison to photography and brought to the very surface of
the canvas by Seurat's sedimented dots.70 The brushstroke as a unit of resolution appears in its own right, a visible
emblem of the lter dirough which any representational medium must sieve its contents.



The purpose of making the lter visible in itself is not merely to draw attention to it but also to tease the eye with the
suggestion of all that is ltered out. Painting becomes less a triumphant demonstration of the power of the senses than
a critical dissertation on their limitations.
The effect of photography, therefore, is not, as is so often argued, to produce a new way of seeing but rather to inspire
a new self-consciousness about eyesight and its relation to phenomena. In these examples, at least, photography does
not lead the visual arts toward a greater or more perfect realism but closer to the condition of writing, since the marks
that make up a visual image are seen to be as schematic and as formalized as the marks that make up a word. As
Natasha Staller suggests, reducing the resolution as Czanne and Seurat did, making a painting largely out of
regularized marks, breaks down any organic relation between the signier and the sign and makes painterly
technique into a kind of anti-orthography, a mock alphabet that seems both universal and unreadable at the same
time.71 Though Staller draws her closest comparisons to Volapuk and Esperanto, universal languages invented and
proposed at about the time these painters were working, she might have looked as well to the new visual alphabets,
such as Isotype, developed a bit later, or, in fact, to the ancient example so often cited in such contexts: the hieroglyph.
The irony of this brief history in relation to Camera Work should be clear, since the photography that came to have such
an inuence over the other visual arts was that against which Stieglitz had always campaigned: the amateur, the
scientic, the commercial, all of which retained and even relied on the very extraneous details that Pictorial
photography worked so hard to remove.72 Stieglitz's starkest opposite in this respect might be Louis Lumire, who
devised a dry-plate process in the 1880s that made instantaneous photography into a European craze. Not only did
this capability draw a vast army of amateurs into the eld, but it also allowed them to produce an endless series of
photographs violating accepted standards of composition and even of decorum. Instantaneous photography, as Tom
Gunning reports, became synonymous with embarrassing, astounding, and uncanny poses, as bourgeois observers
began to explore the unknown perceptual territory previously frequented only by Muybridge and Marey.73 To the
amateur and the scientic was added the commercial when instantaneous photography developed into
cinematography. As Gunning notes, the sensitive emulsion that had made instantaneous photography possible was
also used when the Lumires developed their cinematograph, which would not have been possible without this means
of registering motion.74 The



early Lumire lms thus relied on the same sorts of situations that amateur photographers had been recording:
ordinary bourgeois activities made new and intriguing by the unfamiliar perspective of the movie camera.
Though these were precisely the developments in photography that seemed least artistic to the Pictorialists and then to
Stieglitz's Photo-Secession, they had in fact exerted considerable inuence over the very artists who were to create
such a stir when they appeared in Camera Work. Many of the artists who exhibited at 291 or were featured in Camera
Work used photography for studio purposes.75 For a few of these, however, photography became much more than a
tool. Picasso, for example, a fanatically devoted moviegoer who also collected commercial photographs, began to take
his own snapshots around the turn of the century.76 By the time he told de Zayas he had absolutely entered into the
eld of photography, Picasso had begun to use these snapshots not just as raw material for later paintings but also as a
means of critiquing his works in progress. Apparently unbeknownst to Stieglitz, many of the Picassos reproduced in
Camera Work were based on the artist's snapshots.
The most signicant of these is certainly the painting reproduced as Spanish Village in a Camera Work special number of
1912. Now known as The Reservoir (1909), this painting has long been associated with the photographs Picasso took of
the village of Horta in the summer of 1909 (g. 6). As early as 1928, Gertrude Stein induced transition to publish Houses
on the Hill (1909) next to another photograph of Horta that she claimed resembled it very strongly (g. 7).77 In The
Autobiography of Alice B. Toklas and in her 1938 essay on Picasso, Stein claimed that all the Horta landscapes could be
matched to Picasso's photographs in such a way as to dispel the notion that Cubism was ever articial or
counterfactual.78 Stein was in a position to know because Picasso had sent her many of the photographs he took
during the summer, including those now studied in relation to his paintings. She apparently enjoyed showing these to
visitors skeptical about Cubism, as a way of proving that the paintings were almost exactly like the photographs.79
Stein's visitors certainly must have taken her to mean that the paintings were almost exactly like the village represented
in the photo-graphs, but it is at least possible that she actually meant something much more like what she said. Paul
Hayes Tucker has argued as much, suggesting that Picasso's Horta photographs matter as photographs, not merely as
transcriptions of the Spanish countryside. Tucker points out



Figure 6. Pablo Picasso, The Reservoir (1909). ( 2004 Estate of Pablo Picasso/Artists Rights Society (ARS), New

Figure 7. Pablo Picasso, Landscape, Horta de Ebro (The Reservoir) (1909). ( Reunion des Musees Nationaux/Art
Resource, NY 2004 Estate of Pablo Picasso/Artists Rights Society [ARS], New York)



how specically the imperfections of Picasso's rather modest equipment resemble the important features of the early
Cubist works he did in the summer of 1909.80 There are, for example, perspective distortions around the edges of the
photographs that alter certain orthogonals, and these, combined with the general attening inherent in any photograph, produce the odd spatial jostling that Stein must have had most in mind when she found Cubism here. Picasso
seems in at least one case to have purposely accentuated this effect by lining up the buildings of Horta in a spatially
ambiguous way. As Anne Baldassari points out, the high viewpoint taken of this hill village distressingly places the
lower houses above those that are actually higher.81 The crude contrast and reduced tonal range of the photographs
also seem to produce inconsistencies of shading and lighting like those in the paintings. The arbitrary lighting is further
accentuated by a phenomenon known as halation, produced in areas of high contrast when bright areas bleed into dark
shadows closely adjacent to them. As Tucker notes, camera guides frequently cautioned the amateur against this effect,
so that Picasso either neglected his lessons or purposely exploited the very defects in camera vision that artistic
photographers fought so hard against.82
Even those critics most impressed by these resemblances do not want to scant the obvious artistic precedents for
Picasso's procedures, particularly those to be found in Czanne, or to diminish Picasso's genius by tracing it back to a
machine, but it is hardly necessary in this context to argue that photography causes or even inspires these early Cubist
works. The point to be made here is that the painting called Spanish Village belonged in Camera Work for reasons
entirely unknown to Stieglitz and contrary to all the arguments he ofFered, not because it rivaled photographic mimesis
or because it demonstrated how far painting had to exceed the crude realism of photography, but rather because it
shared those habits of photography that seemed most contrary to conventional visual experience.
Though equally specic connections cannot be made in every case, it is a remarkable fact that almost all the Picasso
works reproduced in Camera Work have photographic counterparts. The Cubist portrait of Daniel-Henry Kahnweiler
reproduced in the same special issue as Spanish Village has been studied in conjunction with the photograph Picasso
took of Kahnweiler in 1910, and enough specic similarities have been discovered to suggest at the least that the
photograph preserves the situation used for the painting.83 The Woman with Mandolin reproduced in the special issue for
1913 is a 1909 portrait of a model named Fanny Tellier, but the pose exactly reproduces one assumed by



Marie Laurencin in a 1911 photograph of her standing in front of a painting that has long been called Man with a
Mandolin. T. J. Clark suggests that the photograph is an elaborate in-joke rather than the record of an actual portrait
session, and this seems entirely likely, except that the earlier Woman with a Mandolin must be part of the joke as well.84 If,
as Clark suggests, the joke is a joke about likeness, then the photograph stands in the very middle of it, for Marie
Laurencin's photographic portrait is both the copy of one painting and the source of another, so that the reality
supposedly rendered so well by photography is actually determined on both sides by art.
Even the dramatically abstract charcoal drawing that pleased Stieglitz so much he reproduced it twice in Camera Work,
exhibited it twice in his galleries, and purchased it himself has an elaborate photographic context.85 This 1910 drawing,
usually called Nude Figure or Standing Female Nude, can be seen pinned to the wall of Picasso's boulevard de Clichy
studio in a whole series of photographic portraits taken in 1910: of Kahnweiler, Max Jacob, Ramon Pichot, and
Picasso himself.86 But it may also be a portrait as well. Baldassari suggests that the drawing, the painting for which it
was a preliminary sketch, and a set of engravings that illustrated Max Jacob's St. Matorel might all have been inspired by
photographs, found among Picasso's papers, of Bella Chelito, a Spanish cabaret singer with whom he had been
distantly infatuated early in the century.87 In illustration of this claim, she reproduces a pencil-and-ink study for the
1910 Portrait of Mademoiselle Lonie, which quite clearly renders the hairstyle Chelito wears in one of Picasso's postcard
images of her.88
Generally speaking, of course, what seems most important about the drawing is the distance it has traveled from the
original postcard, if in fact that postcard is to be considered a source at all, and it may seem farfetched to suggest that it
can have had any signicant effect as a photograph. And yet the study Picasso produced from this picture seems to
begin its process of Cubist abstraction from the schematization that Chelito has already worked on herself. The
elaborate hairstyle worn in these images is clearly a kind of trademark, an exaggeration meant to identify the performer
as she appears in reproductions. The hairstyle, in other words, is already calligraphic in the photograph, and the quick
pencil gestures with which Picasso transcribes it for his study show how easily it can be turned into a kind of shorthand
notation, which is itself but one step removed from the severe Cubist dislocations in the middle of the sketch. Thus
even this photograph may be less important as a reference than as an example, a source of techniques rather than of



and Picasso may have responded to it so extensively because of an afnity for the aesthetic schematization that makes
an ordinary face into the photogenic image of a star.
It is interesting to reect, therefore, that even the image that gures in Camera Work as a virtual banner of Cubist
abstraction might have had its roots in the sort of cheap commercial photography that Stieglitz dedicated his career to
opposing. At the very least, it seems obvious that the advanced painting reproduced in Camera Work was extensively
intertwined with photography, but for reasons quite different from those advanced by Stieglitz, in part because the
photography important to painters like Picasso was so different from that published in Stieglitz's magazine. In an odd
way, all the paintings and drawings included in Camera Work were more photographic than the photographs, since they
were more obviously reproductions, printed by the same halftone process Stieglitz used for merely documentary
photographs, while all the more important works were done as photogravures. Using this process, Stieglitz did his best
to make the Pictorial photographs in his magazine unique works of art, indistinguishable from prints made by the
photographer, whereas the paintings were far more frankly presented as reproductions.
In this respect, the precise intersection of modern photography and avant-garde art is to be found in a photograph that
Stieglitz took but did not publish himself: the celebrated photograph of Duchamp's Fountain, which appeared in
Duchamp's publication The Blind Man in 1917. It is appropriate that this work, perhaps the most consistently inuential
and provocative of the twentieth century, does not survive in its original state but only in the form of the photograph
Stieglitz took of it.89 For Duchamp's desire to remove hand and eye from the making of art was always implicitly
photographic, emphasizing as it did an original choice of subject for appropriation, which was then simply submitted
to various processes of mechanical processing and reproduction. Thus Duchamp referred to his adoption of certain
ordinary items, which he called readymades, as an inscription, so instantaneous and automatic that it had a certain
snapshot effect.90 In fact, he often referred to the readymades themselves as snapshots. Fountain was, therefore,
already something of a photograph before Stieglitz got to it, and the challenge it poses to the conventional art world is
that of photography, which troubled artists because it seemed to require so little of the practitioner beyond choice and
appropriation.91 Indeed it might be suggested that Stieglitz's photograph at least attempts to turn this snap-shot back
into art, posing the original item against a painted backdrop,



lighting it in such a way as to emphasize its contours, turning it into the quasi-sacred presence that Louise Norton
memorialized as The Buddha of the Bathroom.92 At the same time, however, Stieglitz includes the rough wooden
plinth, on which the urinal sits off-center, its identication tag still attached, and the scrawled mock signature of R.
Mutt in black paint. In this way, Duchamp's snapshot is merged with and posed against painting simultaneously, in
a second photograph that seems designed to demonstrate the various ways in which photography conrms traditional
aesthetics and also calls it into question.
Perhaps it is appropriate that Stieglitz's photograph, like Fountain itself, has mysteriously disappeared, to survive only in
progressively degraded reproductions whose tonal quality would have given Stieglitz ts. For the photograph is as
much a landmark in the history of its medium as Duchamp's readymade is in the history of the visual arts in general. It
depicts the peculiar process whereby Stieglitz embraced an avant-garde that had already taken the impact of a very
different photography than his own. It also demonstrates all the tensions that arose as Stieglitz attempted to collaborate
with an art that was already something of a collaboration. Posing Fountain against one of Marsden Hartley's paintings
neatly symbolizes the way Stieglitz hoped to unify photography and painting within a shared aesthetic, while the
dangling tag and the sloppy signature betray those still suspicious aspects of appropriation and automatic reproduction
that made photography both an insult and a challenge to the other arts. In the end, both the inuence and the insult of
photography had little to do with perspective or perhaps with any optical principle at all, and everything to do with the
entirely different way in which a photograph is made.
Fountain appeared at a time when Camera Work was in a kind of suspended animation, superseded to some extent by
291 and other Dadaist-inuenced publications, and it is hard to imagine how Stieglitz's photo of it would have looked
in the pages of the older publication. The photographs featured in Camera Work were printed as photogravures on
tissue tipped into the magazine individually, with extra tissue overlays to protect them, so that they sometimes seem
only lightly related to the rest of an issue, as if purposely separated from it. As Alan Sekula has pointed out, the history
of Camera Work parallels rJiat of the introduction of offset printing, which made photography feasible for mass-market
publications, but, like true parallels, these histories never intersect, since Camera Work painfully maintained its chosen
processes precisely to keep



the very little artistic prestige that photography enjoyed.93 Maintaining a kind of purposeful uniqueness in the
photographs also meant, however, keeping a distance from the text.
Especially in the early years, issues of Camera Work tended to begin with an appreciation of the photographer most
heavily represented in that issue. After that, however, the table of contents usually spirals into inconsequence, and the
articles have little to do with particular photographs or with one another. The literary offerings are especially lonely.
Prior to Stein's short pieces on Picasso and Matisse, the literary side of Camera Work was primarily satirical. For some
reason, there were two dialect pieces, both byj. B. Kerfoot, and both utterly unrelated to photography.94 The purely
verbal humor of these pieces aptly represents the general lack of signicant connection between pictures and text in
Camera Work, especially in comparison to the humorous piece that Kerfoot supplied for 291: the calligramme A
Bunch of Keys. Though this is hardly a very sophisticated work, using the type to sketch out the shape of a ring of
keys, it is at least cognizant of the two very different means of representation offered to an illustrated magazine and of
the avant-garde predilection for playing with the similarities and differences between them. If nothing else, the visualverbal pun emphasizes how rarely, given its chosen methods of reproduction, Camera Work could bring its literary
contributions into any radical relationship to its visual contents.
It was therefore something of a departure for Stieglitz to insist that the Post-Impressionist reproductions and the Stein
articles that appeared together in a special issue in 1912 were precisely analogous contributions in a single artistic
effort. Stieglitz might certainly have believed that Stein enjoyed some special access to the meaning of Picasso's work,
since it was through the Steins that he had originally come to learn of it.95 He almost certainly did not mean to suggest
that since Stein's words and Picasso's painting were printed in the same ink, in contradistinction to the photographs in
each issue of Camera Work, they therefore had something fundamentally in common. Despite his description of Stein's
writing as a Rosetta Stone, Stieglitz seemed relatively unaware of the radical implications of the new printing
technologies, which tended to make every printed page into a potential Rosetta Stone. In other, far more radically
composed publications of the next few decades, however, the close relation of photography and text forced into the
open fundamental questions that Stieglitz, for all his devotion to modernism, had only suggested.

2 transition
The Movies, the Readies, and the Revolution of the Word
The artistic status of the photograph remained such a lively topic of controversy, for all Stieglitz's efforts, that when
Erwin Panofsky lectured on the topic The Motion Picture as an Art at the Metropolitan Museum late in 1936,
contemporary news reports treated the occasion as something between a novelty and an affront.1 Though the reaction
of the New York papers, stirred by this plebeian invasion of the precincts of the Met, may have been a bit extreme,
Panofsky's lecture is still considered a breakthrough in the intellectual history of the movies. A revised version of the
lecture, entitled Style and Medium in the Moving Pictures, has been reprinted dozens of times, in so many different
contexts that it has been called not just Panofskys most popular work but perhaps the most popular essay in modern
art history.2 In fact, the essay has been so frequently reprinted that it has lost contact not just with its original state as a
lecture at the Met but also with its rst publication, which took place, as it happens, in transition, the avant-garde literary
magazine edited by Eugene Jolas, where the lecture appeared alongside an installment of Joyce's then untitled Work in
Progress, the rst English translation of Kafka's Metamorphosis, James Agee's work In Memory of My Father, and
illustrations by Marcel Duchamp, Man Ray, Fernand Lger, Wassili Kandinsky, Laszlo Moholy-Nagy, Piet Mondrian,
Henry Moore, and Alexander Calder.3
Restoring this groundbreaking essay to its original published context creates a concatenation at least as interesting as
the one that provoked the New York papers in 1936. For it resurrects a relationship between international modernism
and the movies that is in its own way as unfamiliar as the idea that the Met might have enjoyed such a relationship.4



In fact, Panofsky's lecture comes not at the beginning but some-where toward the end of a long fascination with
photography and lm on the part of modern writers, artists, and critics. It is only to be expected, of course, that writers
who considered themselves modern would have an interest in a medium invented and developed wholly within the
modern period, and it should not be much of a surprise that an avant-garde literary journal such as transition helped to
legitimize the movies as an accepted art form. But it is also the case that the example offered by the camera played a
reciprocal role in the aesthetic transformation of modern literature and art. Film and still photography provided
models of an up-to-date art form, made with wholly modern materials by industrial processes unknown before the
modern period, but they also seemed to present artists and writers with a completely new representational form, a new
sign system, and an entirely new way to communicate. It was this possibility that stirred such revolutionary interest in
the little magazines that followed Camera Work in bringing new art and literature to the American audience.
By the end of its publishing history, Camera Work was being attacked not just by established newspapers and magazines
that found it outrageously advanced but also by other small press publications that made much more imaginative use
of photography as a provocation to text. Robert Coady, whose magazine The Soil lasted only from 1916 to 1917,
competed with Stieglitz as both editor and entrepreneur, and he lampooned Camera Work directly and indirectly, simply
by integrating text and photographs in such a way that neither was absolutely primary. Quite a few of Coady's most
polemical articles are made up almost entirely of photographs, and he was particularly fond of making satirical
juxtapositions of which the point is to be taken simply by comparing two or more pictures. One of the most cutting of
these attacks Stieglitz by reprinting Marsden Hartley's Motion next to a child's drawing entitled A Busted Ford, with the
caption Which hasthe motion?5 For Coady, the motion was actually to be found in motion pictures and in the
industrial machinery he called moving sculpture.6
Nothing much like The Soil appeared in the American avant-garde until Broom moved to Berlin in 1922 and secured
new printing facilities that allowed it to adequately reproduce photographs.7 Thereafter a journal that had been satised
with a few rather feeble line drawings suddenly included dozens of pictures by photographers such as Paul Strand, Man
Ray, and Laszlo Moholy-Nagy. The March 1923 issue in particular seems to have been dedicated to the idea that
photography was to be the plastic art of the future.8 This conviction naturally led



to the movies, since, as Moholy-Nagy observed in that issue, the aesthetic possibilities of photography become more
and more complex as we proceed from static representation to the motion-pictures of the cinematograph.9 Thus
Broom began to include articles such as The U.S.A. Cinema by Philippe Soupault, Motion Picture Dynamics by
Robert Alden Sanborn, and Sculptural Kinetics by Slater Brown, and it even published a few lm stills among its
illustrations. In this respect, however, Broom never quite caught up with The Soil, which had included not just stills from
the early serial The Girl and the Game but also critical articles by its director and star, J. P. McGowan.10
Perhaps because of its European orientation, however, Broom was far more aware of the formal implications that lm
and photography presented to literature. As early as 1922, Broom published a manifesto by Jean Epstein in which he
declared that the most important conditions under which the contemporary literary phenomenon comes into being
were those determined by the new media. Thanks to the camera, and particularly to instantaneous photography and
the cinema, we have no longer a simple, clear, continuous, constant notion of an object but rather innite planes of
projection.11 Though there were a few attempts in Broom to produce literature in English that would reect this
inuence, it remained the case, as Harold Loeb complained later in 1922, that the inuence of the cinema as well as
that of the mechanical marvels of the age has scarcely begun to show any repercussions in literature.12
By the time transition began publishing in 1927, however, the situation was dramatically different. In fact, the
publication life of transition, which appeared regularly from 1927 to 1932 and then sporadically until 1938, coincided
with a dramatic peak in the intellectual prestige of the movies. What had been something of a lonely effort when The
Soil began it in 1916 became almost a commonplace of the avant-garde in the later 1920s. Film magazines such as Close
Up, which advertised itself in the September 1927 issue of transition as the rst review to approach lms from the
angles of art, experiment and possibility, appeared all over Europe between 1921, when Cina appeared in France, and
1930, when Film Art began publication in England. Film societies were founded in most European capitalsin Paris
in 1920, in London in 1925, in Amsterdam in 1927and theaters showing classic and experimental lms were
established in many large cities, including several in the United States.13
Though it may be a little hard to discern any serious reason why Picasso and Braque might have attended La Petite Fiji
in 1913,14 or why



Coady gave such signicant coverage to The Girl and the Game a few years later, signicant aesthetic issues were in fact
raised by these early lms quite apart from subject matter and lm technique. Many writers felt, as Epstein did, that
the instantaneous photograph has discovered gestures which the eve now divines and the hand reproduces, and
many felt, as Slater Brown wrote in 1923, that lm had a distinctive power of deforming motion which gave it
promise of developing a new and formidable art.15 But the strongest aesthetic challenge posed by early lm may have
come from what we would now consider its most limiting, outmoded feature. Before the arrival of sound, watching a
movie also required a good deal of reading, as intertitles alternated with lmed action. Sometimes lmmakers such as
Mlis purposely violated the boundaries between the two by making signs or alphanumeric gures into fanciful
characters in the lm,16 but even when nothing so overt was done, silent lm constantly placed written language in a
new, dynamic relation to visual images. As P. Adams Sitney insisted some years ago, this interaction of photographic
realism with the language of intertitles was to produce in artists, and particularly in writers, fascinating and complex
attitudes toward the cinema.17 In its turn, however, this complex reaction to lm fundamentally affected modern
conceptions of the eternally variable relationship between words and images.
On the one hand, silent lm seemed to demonstrate far more thoroughly than still pictures the narrative power of
visual imagery. Thus it was quite common at this time to insist that movies depend on a visual lexicon distinct from
and in many ways superior to written language. Boris Eikenbaum's theory of inner speech, offered in 1927, is just the
most substantial and serious example of an idea offered in a dozen different forms in these years,18 one that led to a
widespread antagonism toward intertitles, which were thought to interfere with the development of a properly visual
lm art.19 On the other hand, intertitles seemed to demonstrate anew the forgotten visual qualities of writing, which, in
its progress across the silent movie screen, could become a moving image itself.20 Thus Marcel Duchamp produces
lms like Anmic Cinma almost entirely composed of intertitles, in which verbal expressions printed on revolving
discs move in exactly the same spirals as the graphic images they interrupt. Though there is a great deal of purely
verbal humor in this lm, it nonetheless erases the static distinction between lmed images and printed intertitles, and
in so doing restores to language a graphic, even a visceral, dimension it generally loses as a conveyor of meaning.21



By showing how images might be codied and arranged as if they were semiotic elements and by revealing the extent
to which written language is a visual artifact, silent lm helped the avant-garde to achieve its fruitful disruptions of this
time-honored opposition,22 disruptions that, beginning with the calligrammes of Apollinaire and ending with
Duchamp's Large Glass, seem synonymous with the avant-garde itself. For this reason, 1927, the year in which transition
began publication, represents a crisis in the relation of the avant-garde to lm, for this is the year in which the
intertitles began to disappear. The arrival of sound, which was actually an uneven and protracted process that dragged
out over several years, has, according to David Bordwell, a kind of mythic importance in histories of avant-garde lm,
abruptly halting the development of this new visual art form.23 It is certainly the case, as will be discussed in the next
chapter, that sound was resisted by most artists and writers who cared about movies.24 Generally speaking, this
resistance based itself on the belief that sound violates the visual autonomy of lm, which is, as Antonin Artaud
declared in transition, an inorganic language which works on our minds by an osmosis and demands no translation
into words.25 But it is also possible that just the opposite is true, that the arrival of sound removed a basic semiotic
tension from lm, introducing along with spoken dialogue an apparent unity of speech and vision, and that the
controversies attending it may have as much to do with this loss as they do with the technical and dramatic changes
that followed.
In any case, the most active years in the publication life of transition, 192733, coincided with an extended crisis in the
avant-garde's relation to lm, a crisis that played an important role in the aesthetic project most commonly associated
with transition, the celebrated Revolution of the Word.26 At transition, which is most commonly remembered now for its
serial publication of Finnegans Wake, the word was to be considered as an optical as well as an aural phenomenon, and
lm and photography were to provide much of the momentum behind the revolution. In fact, it might be possible to
apply much more broadly an invented term that Jolas applied to one of his own poems and call transition itself a
logocinema, since it was a hybrid object, not only multilingual but visual as well as verbal.27 Always an illustrated
journal, transition was, Jolas proudly claimed in 1930, the rst of the Anglo-Saxon reviews to introduce the art of
creative photography.28 Though it is difcult to credit such a claim, given the obvious precedence of so many
publications, Camera Work not the least among them, transition did insist from the very beginning on a strong
association between photography



and the other arts. For us, Jean George Auriol insisted in 1927, a photograph is as good as a poem, and Jolas
himself emphasized the importance of cinema in modern art and literature in the same issue.29 Beginning with its
third issue, transition enjoyed an especially close relationship with Man Ray, whose experimental lms Emak Bakia and
L'Etoile de Mer are featured in the issues of September 1927, January 1928, Summer 1928, and February 1929 and
whose photographs and photograms appeared in a number of other issues. There were multiple appearances as well by
Moholy-Nagy and Francis Bruguiere and single works by photographers from Matthew Brady to Tina Modotti, with
articles or lm stills from directors such as Eisenstein and Chaplin.
The original impetus for this involvement must have come from Jolas himself, whose early poetry provides an
instructive example of the shift of word into moving image, for his rst book of poems was entitled Ink and his second
Cinema. The poems in Ink clearly stem from Jolas's experiences as a newspaper reporter, which he tried to get into the
very materials of the poetry: I thought in terms of machine words and tried to make the newspaper rhythm the basis
of my inspiration.30 But even poems with titles like Linotype seem to look forward to another medium. In this
poem, the endless, associative unrolling of one episode into another is meant to mimic the river of newsprint emerging
from the linotype machine, but it also begins to suggest the more continuously uid form of the movies: dynamically
the lm of the world rolls along.31 This tendency for ink to become cinema, for machine words to become moving
images, seems to have been part of Jolas's aesthetic from the very beginning. In his autobiography he recounts his
rediscovery of English as a new vocabulary useful for living in a camera obscura world of my own invention.32 This
notion, that a new language provides a distanced perspective on reality much like that offered by the camera, and vice
versa, is perhaps the kernel from which the whole logocinema begins.
In his years as editor of transition, Jolas wrote a number of poems, including Transcendental Feature Film, from
August 1927, that further illustrate this tendency for ink to emulate cinema. On the other hand, he frequently used his
editorial appearances to campaign against what he called the photography of events or verbal photography.33 In
the June 1936 issue, an issue that included three lm stills in a new section devoted entirely to the cinema, Jolas
committed his journal forthrightly against the photographic in literature.34 What may seem a fairly basic
contradiction, or at least a serious tension, is resolved by the simple fact that for Jolas photography was not particularly



As Ren Crevel once put it, in a little aphorism quoted by Salvador Dali, painting is not photography, the painters say.
But photography is not photography either.35 That is to say, in a journal as seriously under the inuence of Surrealism
as transition, photography is not the most mimetic of all art forms but rather the one most intimately acquainted with
the unconscious. In a single essay, therefore, Jolas can denounce the photographic representation of life and also
declare that cinema can give us possibilities for hallucination that check successfully the pedantry of the puritan.36
When transition celebrates photography, then, it celebrates an art form that, at least in principle, enjoys special access to
what Jolas called the subconscious world.37 The very automatism that, in some accounts, makes photography the
most truly mimetic of all the arts frees the camera eye from conventional patterns of human perception, removing, as
Man Ray puts it, inculcated modes of presentation, resulting in apparent articiality or strangeness.38 For the writers
and artists who published in transition in these years, photography is most properly an art of the unseen, the enigmatic
and the marvelous, as Jolas proclaimed in 1929.39 Simply by capturing with machinic perfection every ray of light
available to the lens, the camera makes it disconcertingly clear how much ordinary eyesight depends on involuntary
and unconscious lters. As Stuart Gilbert put it in a 1937 issue of transition, the art of living is largely an art of
elimination and selection; we are constantly narrowing down, sometimes deliberately, sometimes automatically, the eld
of our attention, in order to cope with the exigencies of daily life.40 The role of photography, therefore, is to restore to
consciousness all that is ltered out and in so doing to disrupt the invisible routines of perception, to inict, as Man
Ray says, cruel contradictions on the adorers of familiar visions.41
Perhaps the most complete development of this argument was contributed by Louis Aragon in a public debate
sponsored by the Association of Revolutionary Writers and Artists in 1936, selections of which were published in
transition in the fall of that year. Aragon argues that the full potential of the camera as a creative tool was only realized
when movies began to inuence the snapshot:
The cinema seizes millions of eeting, impermanent aspects of the world around us. It has taught us more about man
in a few years than centuries of painting have taught: fugitive expressions, attitudes scarcely credible yet real, charm and
hideousness. What revelations concerning our own movements, for example, do we not



owe to the slow-motion picture? What did we understand of human exertion before the slow-motion picture, what
of the expressions resultant from abominable suffering?
According to Aragon, technical advances brought to still cameras from the movies and aesthetic inuences from lm
technique transformed photography in the 1920s, making it into an entirely new art of physical and psychic revelation:
it has gone everywhere taking life by surprise: and once again it has become more revealing and more denunciatory
than painting It arrests moments that no one would have ventured to imagine or presumed to see. In short,
the photograph teaches us to seeit sees what the eye fails to discern.42
The revelation Aragon attributes to the camera, that eyesight itself is not faithfully mimetic, that it must actively
suppress a great deal of what might otherwise be seen, was widely felt and widely inuential at this time. Benjamin's
optical unconscious is simply the most familiar version of an idea that had become something of a commonplace in
the 1920s.43 The suggestion embedded in Benjamin's term that ordinary eyesight is produced and maintained by some
kind of psychic effort had aesthetic implications far beyond photography itself. Most radically, it tended to collapse the
distinction between seeing and representation, as James Johnson Sweeney suggested in transition in 1936. For Sweeney,
the fact that we are forced to make our visual approach to the world about us selectively means that seeing is itself a
process of representation. Going back to Berkeley for support, Sweeney maintains that visible ideas are but
arbitrary signs or even ideographs, of which the interpretation cannot escape the subjective.44 For Sweeney's
purposes, the most signicant implication of this fact is that it tends to erase the apparent distinction between abstract
and representational art, which become in his analysis nothing more than two different systems of arbitrary signs.
Implied, but not insisted on, in Sweeney's analysis is the far more radical reduction of the difference between the visual
arts and writing. If, as Sweeney insists, vision itself is linguistic, as a process of representation based on arbitrary signs,
then writing and visual art confront one another like two different languages, or perhaps two different methods of
This is precisely how photography and lm were treated in transition, as modern methods of inscription, rivals to
writing as much as they were rivals to the arts of the past. Just as transition purposely juxtaposed French, German, and
English and drew from this conict entirely new, synthetic words, it used photography as a lever against all



written language, hoping to draw from this conict a renovation so basic it would be alphabetic. We need new words,
new abstractions, new hieroglyphics, new symbols, new myths, Jolas demanded in 1927, new symbols and sigils, as
he put it a few years later, new hieroglyphs to express what to many seems the inexpressible.45 What he wanted in
short was a new script or, better yet, an entirely new form of representation, one conditioned by the development of
new media: The mutation now going on, which is helped dynamically by the new technological means such as the
cinema, the radio, and other mechanical forces, is about to create a linguistic interpenetration that will doubtless have
its effect on the nal morphological process of modern languages.46 What Jolas means here is not only that the new
media, simply as vastly powerful methods of communication, facilitate the interpenetration of national languages but
also that as languages themselves the new media merge with the existing national languages to create entirely new
The writer has new forms at his disposal, a fusion of forms in which all the senses come into their own. The
development of the talking lm and radio will doubtless have a revolutionary effect on the drama, among other things.
And since sound seems to be the basis of the hear-play and the cinema-drama, it is safe to say that the problem of the
new form will be the word.47
Trilingual himself, raised in Alsace-Lorraine and New Jersey, Jolas saw the Revolution of the Word as one result of the
clash and combination of languages resulting from the vastly increased scope of modern migration. Even more basic,
however, than the clash of languages was the clash of scripts, of representational forms, resulting from the
development of the new media, not just because the letter is more basic than the word but also because the clash of
scripts makes everyday life in any modern country constantly translational, as writing meets recordings, pictures, and
Among the polylingual forms published in transition were written works reecting the inuence of photography or lm,
works such as Henri Poulaille's Mad Train, which, according to Jolas, uses the dynamics of the screen.48 Following
the example of the Nouvelle Revue Frangaise, Jolas announced in 1928 that transition would be trying to encourage the
form of the scenario rather than the short story or the novel because it seems a most elastic combination of all the
various forms.49 He had already published Elliot Paul's scenario The Ninety and Nine, which attempts to tell its
story entirely through shots of



disembodied hands, and h e was in subsequent issues to include scenarios by Robert Desnos, John Herrman, Antonin
Artaud, Georges Ribemont-Dessaignes, Philippe Soupault, and himself, under the nom de plume Theo Rutra. In a
1936 issue, Jolas reprinted from Hugo Ball's Dada Diary a fragment declaring: The word and the image are one.
Painting and composing poetry belong togetherwhich might have seemed a motto at this point for the journal
itself. The issue also included work from ve photographers, contributions to the debate on painting and reality by
Aragon, Le Corbusier, and Fernand Lger, and ten pages of stills from Paul Strand's movie Redes, shot in Mexico.
Some of the best examples of both the possibilities and the limitations of this effort are to be found in the poetry
copiously contributed by Jolas himself.50 Not only is this poetry generally trilingual, but it is also full of verbal promises
of a visual text amewriting, as he called it in one poem. Soon the logotype will lightshriek bingbangbing letters
in scarlet, he proclaims in a poem published in 1933.51 Of course, the very fervor with which the poet proclaims these
coming transformations, especially since it is combined with very little in the way of typographical experiment, raises
the question as to whether or not poetry can ever do any more than merely promise the sort of dynamic logocinema
that Jolas has in mind. It is clear that Jolas thought of these poems, perhaps even of the whole semantic revolution, as
depending on a montage in words52 frankly based on cinematic models. Of one or two modern lm creators he
admired, Jolas once observed:
Through mechanical means they ash before our eyes a series of rhythmitized images which produces illuminations
without slavish reference points in our sensual lives. Poetry, using the word as mechanics, may, like the lm,
produce a metaphoric universe which is a sublimation of the physical world.53
The synesthetic portmanteau words on which Jolas's mature poetry depends so heavily are certainly indebted to
Finnegans Wake, but they are also attempts to produce a verbal montage that would mimic the juxtapositional syntax of
modern lm editing. Using words as if they were frames of lm was perhaps as close as Jolas could get to turning
poetry into a cinematic art form.
For this reason, Jolas is frequently forced merely to evoke a cinematic situation, as at the end of a poem called
Choirprair: We stand listening to village-rounds, paradise-animals, gleam and glast of icker-hymns.54 The
gleaming icker hymns in this poem seem synesthetic movies, but since they obviously cannot be seen in this medium,



dramatizes the act of watching and listening to them. There is quite a bit of this sort of dramatization in Jolas's poetry
in transition, perhaps the most revealing example of which occurs in number 13: transatlantic testament rises towards
me from the electric sign-board.55 The poem describes and also hopes to mimic words that are cinematized by their
movement across the electric sign, which movement also makes them transatlantic or multilingual. But what is also
important about this and other examples of dramatized spectatorship in Jolas's poetry is its public character. The
electric sign, like the icker hymns of Choirprair, is perceived outdoors in a collective situation, like a movie or an
advertisement, unlike the actual poem itself, which is read in silence by the solitary subscriber of transition. The setting
is important because it illustrates one additional way in which the new media served as examples for Jolas's
revolutionary project. The new script he imagined would fuse all known languages together in an intercontinental
synthesis and thus become the truly universal language. But its universality would rely on more than linguis
tic synthesis. By jumping the gap between the verbal and the visual, the new language would reach its
audience collectively, as movies and radio do, and thus bind the races in a fabulous unity. In other words, Jolas
imagined the revolutionized word as a mass medium, an inter-racial language to express the collective inner vision
of mankind.56
Overcoming the difference between writing and the visual carries in this context much the same signicance as
translating between national languages. Thus Syd Salt proposes in 1928 that the slogan most associated with transition,
Internationalism in the arts, be exchanged for one he feels is even broader: The breaking down of all snobbish
barriers between all arts.57 For many artists and writers at this time, however, photography was not so much one of
the arts to be integrated with the others as it was already the medium within which they had been combined. As a
visual language, photography seemed to Moholy-Nagy universally valid.58 Jolas speaks in a 1929 issue of the supraearthly imagination expressed by the camera. The twentieth century word he celebrates in this essay is dynamic,
technological, and suprematic, a language created largely out of the new media of the century and therefore t for
the future intercontinental man.59 At this point, however, it should be clear that the signicance of photography has
undergone a dramatic shift. What had been considered a particular language, valuable precisely because of its
disconcerting difference from conventional languages, has somehow become a universal language. The particular
virtue of this language had formerly been its obliquity,



its disorienting unfamiliarity, but in these latter passages it seems to have become utterly transparent. Photography
becomes one of the gesture languages Robert McAlmon celebrates in a 1929 article, an esperanto of the
subconscious60 that makes the underside of conventional daily life as ordinary as sunshine.
It is little wonder, then, that transition began including special sections on Cinema and on something called Interracial Documents at about the same time. Though there were no overt connections drawn between the frame from
Steamboat Willie that appeared in June 1936 and the Eskimo dance mask in the same issue, it is clear that both were to
be seen as inter-racial documents, instances of universal form languages, tokens of the super-language that Jolas
foresaw emerging from the inter-racial synthesis now going on in North America.61 Primitive myths and the
modern mythos are fused, as he put it in 1929.62 Both lm stills and Eskimo masks are inserted into transition without
commentary, as if they were equally self-explanatory, though the Eskimo dance mask is faced disconcertingly by an
article on the Fox Indians of Iowa. The very oddity of these juxtapositions reveals something, however, about the
ambiguous role of the visual in transition. On one hand, visual imagery provides a fundamental tension within the
general category of the linguistic. On the other hand, pictures are universal, and the difference they incorporate into the
situation of writing exists only to disappear, as the difference represented by the Eskimo mask dissolves into the
difference represented by the Fox Indians of Iowa and then into an inter-racial and inter-continental synthesis so
massive nothing can be foreign to it. One of the reasons transition is itself such an intriguing document, one of the
reasons it is so revealing an example of the tensions within aesthetic modernism, is that its editors and contributors are
never forced to decide between these alternatives, so that photography stands for everything common sense leaves out
and at the same time for a kind of sense so common it leaves nothing out.
For Jolas, this contradiction was rather frequently resolved by a very particular kind of cinematography, by writing that
actually moved and in so doing became universally readable and revolutionary at once. Type made out of light,
especially moving light, appears in many of the visionary poems Jolas published in transition. In Walk through
Cosmopolis, for example, which appeared in 1928, The sky was garlanded with obscure designs that brought the
sting of a desire. These designs, it seems, are on the most literal level neon signs, electried marquees, and lighted
billboards, and they appear to Jolas like gigantic nighttime



movies made out of type: The revolution of my senses blazed across your towers. There I watched you in the
vertigo that made me see the distorted lms of my vision.63 Often in Jolas's poetry these signs seem themselves to
have accomplished a revolution of the word, simply by lighting it up and putting it in motion:
You brought me the gift of the new century, divine afrmer, sirocco of electricity, pulsing of radio, express train,
cinema, television! Immensely the world lies before me, x-rayed in every bre of its cosmic magic. I am no longer
alone, for the electric signs paint the nocturnal screens of my visions, and the wireless strangles time and space.64
The ability to project language across time and space, to make it available for collective consumption, makes electric
signs and the wireless harbingers for Jolas of entirely new forms of literature that would somehow turn the private
vision into a public spectacle and thus bridge the gap of incomprehension that usually divides different languages and
different individuals.
Lit up and put in motion in this way, type acquires the essential formal characteristics of the movies, at least as they
were identied in transition. According to Panofsky, the primordial basis of the enjoyment of moving pictures was
sheer delight in the fact that things seemed to move no matter what things they were.65 Movement itself, especially
when added to otherwise stationary objects, formed for Panofsky the essence of lm as an art, because that movement
constituted the almost folkloric appeal of lm to its audience. Thus Panofsky explains the connection between the
most advanced recording technology and the widest possible popular audience, for this delight in movement is in his
view so basic a human quality as to be universal. Motion had also been for the avant-garde the most modern
characteristic of the movies, one that Coady, for example, hoped to extend to art and literature.66 Other writers for
transition also insisted that mobility is the essence of lm art, and several also demanded a literature that would mimic
that movement: It has to come, if our art is to have any relation to this rhythmic, moving cinematographic age of
ours.67 Or, as Jolas put it, we need the twentieth century word. We need the word of movement, the word expressive
of the great new forces around us.68 Words need to move, to become a literal cinematography, because only in this
way can they cut against old, accepted literary usages and also reach a wide popular audience.
Jolas's demand for the word of movement was answered most literally



by an essay that appeared in transition for June 1930, along with scenarios by Artaud, Ribemont-Dessaignes, Soupault,
and Jolas himself, writing as Theo Rutra, and an essay on The Cinematographic Principle and Japanese Culture by
Eisenstein. The essay, entitled The Readies, announced a new project by one of the American avant-garde's most
elusive expatriates, Robert Carlton Brown.69 For a good part of his life, Brown was little more than a hack writer,
turning out jingles, advertisements, news stories, and popular novels, one of which, What Happened to Mary, was
perhaps the very rst lm novelization, adapted from the very rst movie serial, issued by Edison in 1912.70 In the
latter part of his life, Brown turned to cookbooks like The Complete Book of Cheese or Let There Be Beer. In between these
two stints in the netherworld of popular journalism, Brown became one of the more intriguing of the eccentric writers
lling out the edges of the transatlantic avant-garde. As early as 1914, he met Marcel Duchamp and contributed a
hand-drawn poem called Eyes to Duchamp's New York magazine The Blind Man. After the war, Brown, like so
many other American writers, found himself in France, where he t quite naturally into the expatriate group around
transition. Like Jolas, he thought of constant travel, exposure to new languages and customs, as an essential aesthetic
inuence on his work, an inuence signied by the title of his most signicant book of conventional poems, GlobeGliding, which was republished in the United States in 1931 as Nomadness.
If Brown is worth remembering, however, it is not because of the poems printed in Globe-Gliding or anywhere else but
rather for his attempt to do away with printed poems altogether. One of the original contributors to transition's
Revolution of the Word, Brown attempted to take that campaign in a direction in which transition, as a mere letterpress
publication, could not follow. Brown imagined what was for him a natural convergence of new media and modern
writing, inuenced equally by the moving electric news and advertising signs on top of great newspaper buildings,71
the possibilities of the movies (A, p. 160), the writing of Gertrude Stein (A, p. 160), and the calligrammes of
Apollinaire (A, p. 153). One of the most signicant aspects of Brown's writing on behalf of the Revolution of the Word
is this almost automatic assumption that new technological developments in the media should converge with
experimental writing like that of Stein and Joyce, but for Brown this convergence had not progressed far enough, not
even in the typographical experiments of Apollinaire. Changing type size or position amounts to very little in
comparison to Brown's desire that the type actually move. Giving words their freedom,



to adapt Marinetti's famous slogan, could only be accomplished by putting type m motion (A, p. 153).
There is so much sheer boosterism in Brown's writing, and so much repetition, that it is easy to miss what is in fact its
essential insight, for Brown realized that printing itself had already been changed by the new media: we have advanced
from Gutenberg's movable type through the linotype and monotype to photo-composing.72 In other words, many of
the pages still being read as if they were traditional print were in fact photographs, a fact only obscured by an
outmoded tendency to think of word and image in oppositional terms. Many of Apollinaire's calligrammes and
virtually all of Marinetti's parole in libert are actually photographs partially composed of words, since the extreme
distortions visited on text in these works are unthinkable without the techniques of photo reproduction.73 Virtually
alone at this time, Brown recognized the implications of this change, for it meant that in technological terms a
signicant Revolution of the Word had already been accomplished by the very machine in which Jolas had invested so
many of his hopes for the future. Recognizing this, Brown also realized that far more drastic distortions could be
accomplished than those already achieved by Apollinaire and Marinetti: By photographic composition, which is
rapidly taking the place of antiquated methods, type since 1925 has been turned out which is not readable without the
aid of a magnifying glass (R, p. 32). If type could be manipulated photographically in this way, then, Brown reasoned,
it could also follow photography in its development into movies. Hence the readies.
As Brown put it in one of several self-advertisements published around 1930, modern word-conveyers are needed
now, reading will have to be done by machine; microscopic type on a moveable tape running beneath a slot equipped
with a magnifying glass and brought up to life size before the reader's birdlike eye(R, p. 13). At least one such machine
was actually constructed; from the photograph included in the anthology Readies for Bob Brown's Machine it appears to
have anticipated the microlm reader (g. 8). Whether this was an actually working prototype, however, is rather
doubtful. Brown imagined stories, novels, and even whole magazines printed as single continuous lines of type rolled
up on spools, but he never solved the problem of actually printing the type in this manner, nor did he have a exible
medium that would be strong and yet ne enough to roll up. Though he made numerous attempts to solve these
problems, including offering the entire idea to the Russians, Brown never managed to transform his enthusiasm into
an actual, working machine.74



Figure 8. Robert Carlton Brown's Readie Machine. (From Readies for Bob Brown's Machine, edited by A. Lincoln Gillespie
[Cagnes-sur-Mer: Roving Eye Press, 1931])

The promotional rhetoric Brown generated, however, anticipates with uncanny prescience current hoopla around the
e-book: To continue reading at today's speed I must have a machine. A machine as handy as a portable
phonograph, typewriter or radio, compact, minute, operated by electricity (R, p. 28). The advantages Brown imagined
for his machine sound remarkably familiar today, as do the objections voiced by his more doubtful collaborators. The
Russian government seems to have been particularly inhospitable, responding to Brown's offer with nine distinct
objections, among them the fact that readies could not be annotated by hand, that nding one's place would be
difcult, and that it would be more tedious to spool back and forth than simply to ip conventional pages.75 The chief
difference from contemporary electronic books, however, is that Brown's would not have tried to mimic the
conventional page but would actually have made the type move in long, continuous lines: they move in on me,
unroll before my mental eyes, just the same as the endless ow of words ebb and ow on my inner eye-ball
(A, pp. 157158). Thus the readies, which Brown imagined as a new genre, a sort of modernist movie constructed of
type: The word readies suggests to me a moving-type spectacle, reading at the speed-rate of the present day with the
aid of a



machine, a method of enjoying literature in a manner as up to date as the lively talkies (A, pp. 176177).
Brown called for a literary renaissance through the Readie (A, p. 186), and he did succeed in lling one anthology of
contributions, many of them from well-known modern writers. Most of these, including Stein, Pound, and Williams,
sent previously published works or squibs like Williams's Readie Pome, which didn't even pretend to take the new
invention very seriously. But a few prominent writers, including James T. Farrell and Kay Boyle, translated earlier
works for the readie machine, and at least a few of these seemed to be carried along by Brown's faith that his was the
most promising front in the Revolution of the Word. In his analysis, making the type move somehow transformed
letters into pictographs and made reading into a visual activity as immediate and direct as watching a lm. He called it
a new kind of writing direct to the mind through the eye (A, p. 161), a denition echoed in some of the readies
themselves, including one contributed by George Kent: perhaps the reading machine. will be the maxim silencer of
words. thoughts will go right into the head. heart. stomach. depending upon the aim. without a sound
(R, p. 75). Giving words this kind of immediate relation to consciousness also meant, of course, transcending the
cultural limitations that hinder particular languages. Inevitably, the readies were said to approach closer the
hieroglyphic mysteries (A, p. 168) and in so doing to become a universal method of communication: conventional
word-prejudices will be automatically overcome (R, p. 39).
Phrased in such a bald and obvious way, Brown's claim seems painfully nave, and yet it is simply an extreme
formulation of an ambition that had held great sway over European society since the days of the earliest photographs
and which had come to be a common motive of modern artists and writers. The very extremity of Brown's claims and
the eccentricity of his machine are valuable in exposing certain inevitable blind spots in the machine vision of
transatlantic modernism. To begin with, Brown has astonishing faith in the effect of speed to overcome the
conventional nature of alphabetic text. He seems to ignore the fact that the machines he envies, and on which he
intends to model his reading machine, were based on new technologies of recording, not just of presentation. Despite
Norman Macleod's stated intention in his readie to write-with-Kodaks,76 there was in fact no machine particularly
designed to produce a readie, and Brown apparently had no intention of inventing one.
Without any such innovation, Brown was reduced to pretending



that speeding ordinary text past a magnifying glass would amount to broadcasting with no words at all (R, p. 3). This
is perhaps what he meant by his frequent claims that the reading machine would make language purely optical for the
rst time in history. The inuence of the movies over the new medium is so strong that it allows Brown to feel that
mimicking the movement of cinema would somehow short-circuit the conventional meanings of words and letters,
allowing other, more genuine meanings immediate access to the eye. Thus the readies are the purest and most extreme
realization of Jolas's dream of a logocinema. But even the apparently simplistic claim to operate with no words at all
contains an intriguing complication, for it actually differs quite substantially from the aims of most avant-garde
typography and from the actual effect of the readies themselves, which tend to make the type disturbingly apparent.
On the static page, most of the readies are in fact quite difcult to read, and it is very hard to determine what, if
anything, a particular readie is about, so that attention quite naturally focuses on the words themselves and on the
surface effectsdashes, crosses, arrows, and other dingbatswith which the readies are liberally decorated. This is, of
course, exactly the effect that much avant-garde typographical experiment seeks to achieve, bringing the text itself to
consciousness by making it opaque to ordinary decoding and interpretation.
In this way Brown's readies come to resemble, at least supercially, Anmic Cinma, the virtually contemporaneous
project of Marcel Duchamp, which is a lm largely made out of moving words. Together, Duchamp's lm of words
and Brown's words made into lm seem to exemplify the way in which the visual arts and literature converged at this
time within the common space opened up by the movies. But there are also signicant differences between the two
projects, for Duchamp turns his words into moving objects as a way of exposing the materiality, even the gross
sensuality, of what is supposed to be a transparently signifying medium, while Brown is hoping that movement will
nally make his medium as transparent as it has always longed to be. Perhaps these differences demonstrate the very
different stakes that artists and writers had in the new media. On the other hand, Brown's readies, even in their static
printed form, end up resembling Anmic Cinma., as the devices adopted to suggest movement carry no meaning but
become opaque, unreadable visual forms. Within the very desire for pure transparency there is a formal emphasis on
the signier itself that prevents the mind from gliding effortlessly through it to die referent beyond. This is not just a
simple inconsistency, a failure of practice to



match theory, but rather the expression of a fundamental irony imported into modern art and literature along with the
photographic model, an irony whereby Utopian transparency tends to produce the avant-garde disruption that seems
its opposite.
At the level of content, there is a similar irony that is even more obvious and far more disconcerting. Anyone
attempting to read the readies nds that celebration of the medium itself is perhaps the most common topic, so that
many individual contributions, such as Norman Macleod's Ready: Revolution or George Kent's ReReadies,
tend to exhort the reader to discover what should have been implicitly apparent in the very form of the work. Thus
these Utopian texts often carry a message of international amity achieved through perfect communication, which is
entirely appropriate for a medium that was to guarantee that conventional word-prejudices will be automatically
The next most common subject after the readie revolution itself, however, is one that casts considerable doubt of a
very particular kind on this Utopian promise. Though word-prejudices may have been banished from this new form
of literature, other kinds of prejudice clearly remain. There are in fact quite a few readies like Jeff, by James T. Farrell,
which is about Jeff the fat jewboy [who] pimped for black babies in the black belt.77 It is one of the peculiarities of
the stripped-down telegraphic form of the readies that it is very difcult to distinguish authorial comment from rstperson narration, and it is interesting to speculate that one of the things that the form acquires from its photographic
model is an absence of irony. Thus, to be fair, it is difcult to determine exactly how Farrell wants us to take his
celebration of the death of Jeff, or how Samuel Putnam wants us to take his readie, Dirty Nigger, though it seems
somewhat clearer in this case that we are being given a quasi-photographic glimpse into the mind of a bigot. Perhaps
this is even the case with Laurence Vails Pogrom, which intersperses blunt imperatives such as club lowly Loeb or
pop off Oppenheim with lines of asterixes, dollar signs, and percentage marks.78 Even this charitable interpretation,
however, does not explain why a medium that was in and of itself to defeat prejudice should take racial hatred and
violence as one of its most common subjects. And even the most charitable interpretation cannot do much with
contributions like Nancy Cunard's wretched Dlink, a wholly stereotypical look at a Chinese laundryman, replete with
the most ridiculous lambdacisms, which actually ends No ticky no land'y.79
As wholly reprehensible as this contribution is, it does represent



some very signicant general inconsistencies in the readies as a collective project. For the particular stereotype that
Cunard relies on here has to do entirely with pronunciation, with speech, which it would seem could have no force in a
purely optical medium. But, in fact, a great many of the readies include large sections of speech, and many are
imagined, as this one is, entirely as monologues, interior and otherwise. Cunards piece is particularly revealing because
it shows how closely even these writers, dedicated apparently to Brown's project of turning language into lm, rely on
purely verbal phenomena, and how much these phenomena are associated with racial and ethnic specicity of the kind
the readies were supposed to overcome. The return of speech in this supposedly visual medium also marks the return
of specic social characteristics to the visual text that was to be universal. Perhaps the particular returns in such
virulently prejudicial forms precisely because it is denied any other, more positive expression.
Yet this return to the specically racial in what was supposed to be inter-racial is not an aberration or an accident, for
Brown actually suggests elsewhere that race is intrinsic to his innovations. The very few contemporary critics who have
commented on Brown's work usually rely rather heavily on the metaphor for moving type that Brown borrows from
Stephen Crane's rst book of poems, Black Riders and other lines. But even Jerome McGann, who takes the phrase as the
title of his excellent book on the typography of modernist literature,80 does not mention that Brown's black riders
were not just moving lines of type or symbolic soldiers but also Africans or African Americans. Brown was entranced
by the contrast of inky words at full gallop across the plains of pure white pages (R, p. 3233), and he often drew on
certain racial stereotypes to particularize the contrast:
commaless-Cossacks-astride-mustang-bronchs- - - - vocabularies-leaning-farout-into-inky-night- - - - picking-up-carefully-placed-phrases-with-ashing- - - - Afric-teeth. (R, p. 38)
Words in motion, words under renovation, often appear to Brown quite literally as black bodies, as in his opening essay
in The Readies, where he says that authentic words show themselves when dropped in alcohol like little ivory-toothed
nigger boys diving for pennies (R, p. 4). Certainly the most spectacularly literal of such identications appears as the
colophon to Brown's book 14501950, a collection of handwritten visual poems that identies itself as having been



printed in the year

Gutenberg 479
Going on 500 years


What makes the text visible, that is to say, is race, conceived in the most prejudicial and stereotypical way possible.
Brown's riders are black because the transformation of type into a visual image seems to involve a change of race as
well, as if mute, purely optical characters would have to come from the continent Europe always considered to be
silent, without history.
What Brown confesses here strikes at the heart of his own project and at the whole program for the visual renovation
of literature pursued in the pages of transition. For he confesses, even proclaims, that the visual is not the most
automatic, least acculturated of the senses but rather the sense to which most prejudicial claims are traditionally
made. The visual is not innocent but rather deeply implicated in the history and culture of the observer, which is, as
Martin Jay maintains, one of the things that the twentieth century discovered in its long experience with the camera.82
In fact, the close identication of ink with race in Brown's books suggests that without prejudice there would almost
literally be nothing to see, as if it were precisely the mote in the eye that gives it something to perceive.
Brown's colophon also expresses a common modernist ambition to transform particulars into pure form, to make
specicities such as race disappear into the abstractions of a universal sign system. The persistence of race as a subject
in the readies, however, demonstrates how difcult it is to transmute the actual and incidental into form. Race, in this
sense, is the subject that refuses to be formalized, for the black body simply cannot be ground up into ink. This is not
simply a failure in Brown's ambitions, however, but a necessary effect of the whole Utopian project to reduce specic
verbal languages to a single Utopian visual script. In Brown's project, race exemplies the inevitable noise, the static,
the pure particularity that is the necessary complement of modernism's transparently pure forms. The drive toward a
puried, universal language, in other words, did not have the result of banishing all the extraneous cultural material that
had heretofore cluttered and



encumbered international communication. Instead, this project emphasized recalcitrant, residual subject matter in the
very process of trying to bring it over into form.
It was, in fact, in playing out this paradox that the modernist Revolution of the Word most closely resembled the new
mechanical arts of photography and lm. Hailed from the very beginning as a new, perfectly transparent means of
inscription, as words of light in Fox Talbot's famous phrase, the photograph also disconcertingly recorded and
preserved a welter of accidental detail that seemed not only opaque but meaningless. Taming this detail was the task of
those who hoped to transform a mechanical recording medium into an art, but, as Benjamin insisted, there remains
something that goes beyond testimony to the photographer's art, something that cannot be silencedand will never
consent to be wholly absorbed in art.83 The arrival of lm renewed all of photography's original Utopian promise as
a medium that, in showing all, could reach everyone, and at the same time dramatically disordered what was on the
very threshold of becoming, in the hands of Stieglitz and the Photo-Secession, an accepted formalist art. At the
beginning of the twentieth century, then, mechanization repeated the paradoxical process whereby it creates entirely
new forms of representation, apparently perfect in their automatism, while also bringing into being entirely new
categories of nonsense, noise produced by mechanized powers of attention and retention that vastly exceed the
human. Emulating lm helped Jolas and Brown to modernize their writing only in this sense, that it involved them and
their Revolution of the Word in the typically modern impasse of pure form and resistant detail.

3 Close Up
International Modernism's Struggle with Sound
When Karl Struss, who was the last card-carrying member of the Photo-Secession, moved to Hollywood in 1919, the
movie capital must have seemed not just distant from but even antithetical to the world of modern art centered on
Stieglitz and his gallery. Eight years later, however, when Struss shared the rst Academy Award for cinematography,
the situation was considerably changed. In the course of the 1920s, serious writers not only contributed ideas about
lm as a medium to literary magazines like Broom and transition but also published regular lm reviews in the daily
papers. Carl Sandburg was a regular lm reviewer in Chicago throughout the decade, while Iris Barry, at the Spectator,
became the rst daily lm reviewer in England.1 Matthew Josephson, one of the editors of Broom, for which he wrote
regular essays on art and literature, also contributed regularly to Motion Picture Classic, as did Kenneth MacGowan, who
had been writing lm criticism since the days of Seven Arts.2 By 1927, in other words, there was considerable
convergence of the literary world and the no longer quite so new medium of the movies.
The lm for which Struss won his award exemplied this convergence and also helped to bring about the rst serious
crisis in the relationship between the avant-garde and lm. Sunrise, which Struss helped to shoot under the direction of
F. W. Murnau, was commonly referred to on its release in 1927 as the most important picture in the history of the
movies.3 Though this claim must sound to the twenty-rst century like nothing more than industry hype, it was
repeated almost verbatim as late as 1969, when Cahiers de Cinema called Sunrise the single greatest masterwork in the
history of the cinema.4 One source of the contemporary



prestige of Sunrise was the fact that it could be billed as the rst international lm production,5 and a good deal of its
continuing inuence depends on the way it melds European aesthetic modernism with American industry practices.
Murnau brought to Hollywood a lm technique that was so conspicuously different from that of most American
studios that it was received as if it were another language.6 Low-key lighting, free camera movement, and a complete
avoidance of intertitles had made Murnau's nal German production Der letze Mann (1924) a sensation, not just in
Hollywood but also among amateur lmmakers and the aesthetic avant-garde.7 When James Sibley Watson, who was a
lm hobbyist as well as publisher of the Dial, set out to make a lm of The Fall of the House of Usher in 1928, it was to
Murnau that he looked for a stylistic model.8 By bringing German expressionism to Hollywood, therefore, Murnau
was also bringing one of the most conspicuous of avant-garde lm techniques to a big-budget, mass-market
production. One of the borders crossed by Sunrise on its way to becoming the rst international lm was that
between the avant-garde and modern mass culture.9
At the same time, however, Sunrise helped to threaten the very convergences it exemplied, largely because it was the
rst original feature to appear with Fox's Movietone sound system. At this point in the evolution of the Movietone
system, Fox had not incorporated speech into any of its lms, but Sunrise was notable because it came equipped with a
recorded, synchronized, professionally arranged orchestral score, one that was actually crafted at one or two key points
to take the place of speech.10 The lack of speech itself was made up, to some extent, by two Movietone shorts, one of
which featured Benito Mussolini delivering a message of friendship to the American lm audience in both Italian
and English.11 Ironically, considering Mussolini's future role in world politics, this speech was also supposed to lend
support to Fox's notion that Sunrise was inaugurating a new international era in lm.
For the avant-garde of the time, however, the addition of sound to lm threatened the very internationalism on which
Fox put so much emphasis. Before the arrival of sound, lm had become for many artists and writers, such as the
contributors to transition, the most powerful promise of an art form that might become a universal language, mediating
between national languages as it mediated between words and images. The complete removal of the intertitles from Der
letze Mann, in particular, seemed to many a thrilling fulllment of lm's promise as an international art language, the
only universal, common world language understood by all, as Bela Balazs put it in 1923.12 In this analysis,



lm took part in the search for a universal language of visual forms, a search so much a part of international
modernism that the paintings, designs, and buildings inspired by it still seem the highest expressions of high
modernism. The International style in architecture, Bauhaus design, and certain kinds of painting, particularly that of
Mondrian, all stake a great deal on the play of certain irreducible solids, which come to constitute the xed words of a
formal, explicit, universal language.13 Film, especially if it could be freed of the written language of the intertitles,
seemed to many the most advanced and complex of the international form languages, and as such it attracted a great
deal of Utopian comment, some of which sounded a lot like the Hollywood boosterism to which it might seem
diametrically opposed.
Recorded sound, therefore, was not by any means an unambiguous addition to the technological sensorium. While it
seemed the last important step in constructing a fully represented, fully recorded humanity, and thus was publicized as
nally making ubiquitous communication possible, it also brought cultural specicity, in the form of language, back
into lm and thus into the visual art that meant so much to modernism. Though Hollywood embraced sound as
completing its conquest of the world, the unfortunate reality of linguistic difference meant that for a time at least
Hollywood's grip on audiences in other countries was considerably loosened. The arrival of sound is therefore a
revealing moment in the history of globalization, for it highlights some of the most basic ambiguities of a historical
trend that seems to increase sectional tension even as it effaces difference, and it highlights as well the different
implications that international modernism, the mass media, and modern political totalitarianism have in a world system
that they all seem, on different levels, to foster. This is also a revealing, if heretofore obscure, moment in the history of
aesthetic modernism, for the arrival of sound illuminates the way the aesthetic innovations of modernism were
supposed to relate to the technological and political changes of the modern era. The crisis provoked by the arrival of
sound disrupted what had become a close relationship between the avant-garde and lm and provoked a controversy
about the nature of the new sign systems and their relation to the modern audience.
The addition of sound to American lm was not by any means the instantaneous conversion experience that appears in
Hollywood mythologies of this time. Sound arrived slowly, gradually, and in a number of different forms, aesthetic and
technological, and there was a fairly strong belief, even in the early 1930s, that silent lms would continue to



be made alongside talkies. There was a good deal of opposition, nonetheless, even within the studios, to what Stanley
Cavell has called the loss of silence.14 Directors such as Sam Taylor, Herbert Brenon, and Fred Niblo, stars such as
Lilian Gish, Lon Chaney, and, of course, Charlie Chaplin, and even studio executives, including Joseph Schenck of
United Artists and Monta Bell of Paramount, expressed strong conservative distrust of the lm voice.15 As late as the
premiere of Chaplin's City Lights in 1931, there was some nostalgic hope in Hollywood that the silent lm might be
revived.16 There is a good deal of irony in this opposition, since lm itself had originally been imagined, at least in the
mind of Edison, as a supplement to the phonograph, but this did not stop any number of lm industry gures from
insisting that lm could only remain faithful to itself by remaining silent.17
For such lm industry diehards, one of the strongest practical arguments against sound was offered by the foreign
problem, a whole set of difculties brought about by the fact that language was now to be integrated into a lm in
spoken form, not added on later in written form.18 The foreign problem had at least two distinct aspects: with the
integration of English dialogue, American lms were suddenly much more difcult to export, not just because of
audience incomprehension but also because of governmental opposition in many countries to the invasion of
English;19 on the other hand, it was also more difcult to follow the time-honored Hollywood practice of importing
European lm talent, which often spoke English, if at all, with accents the American public found objectionable or
comic.20 True to form, Hollywood devised a number of ingenious expedients to circumvent these difculties. For a few
years, most Hollywood studios actually made, either here or in Europe, multiple versions of most feature lms,
sometimes in as many as ve different languages. Props, costumes, and scenery would be reused, with translated
dialogue delivered by native-speaking actors, some of whom established brief careers standing in for established
Hollywood stars.21 Some studios experimented with voice-over narration, and others concentrated on elaborate
musicals, which were often shown abroad widiout alteration.22
There was a good deal of speculation in these years about a permanent solution to these problems. Not the least
impractical, by any means, was the suggestion that Esperanto subtitles might be added to all lms, with short lessons in
Esperanto to be given after the newsreel.23 One enterprising aesthete suggested that lms might achieve international
intelligibility by speaking in the Esperanto currently being invented by James Joyce in his Work in Progress.24 But the
most Utopian



of all solutions was suggested by Rudolf Arnheim in 1930, when he predicted that moviegoers in all countries would
begin to learn other languages in order to understand the lms they loved: To speak several languages will become
just as usual as reading and writing; and in consequence the various languages will soon grow to have a great deal in
common. An important advance will thereby have been made towards universal peace.25
What actually happened, of course, was a good deal messier and less Utopian. After a brief reverse, Hollywood
reasserted its domination of the world lm market, partly by using subtitles, partly by using dubbing, partly by using
stars whose voices attracted a worldwide audience whether they were intelligible or not, and ultimately by helping to
spread English as a second language. Most European lm stars man-aged to make themselves heard in English, but
European lms were more or less banished from general distribution in the United States.26The same fate befell
amateur lmmakers in the United States and Great Britain, few of whom had the money or the expertise to convert to
sound.27 The result was a general stratication of the lm world, with the foreign and the avant-garde banished
together to the commercial periphery and fewer opportunities for the general audience to see movies that did not
conform to the classical Hollywood model.28
For this reason, among others, those in the literary world who followed lm greeted sound with great disdain. As
Donald Crafton puts it, sound came just when critics were elevating the silent cinema to art, and it was difcult for
them to conceive how talking was conducive to the kind of lmmaking they revered.29 The talkies, according to
Francis Ambrire, writing in the little magazine Tambour in 1930, are the negation of cinematic art and a violation of
the spirit of our times.30 For lm enthusiasts who had long hoped to do away with the written language of the
intertitles, which Elliot Paul and Robert Sage denounced in 1928 as foreign matter, the arrival of spoken language
seemed a profound artistic setback.31 Of course, this put such critics in the paradoxical position of opposing the word,
of objecting, as many did, that the introduction of language to lm would rob it of all its intelligence and its wit. But
this is just what was asserted by John Gould Fletcher, charter member of the Imagist movement, who ringingly
insisted in 1929 that a complete boycott of talking lms should be the rst duty of anyone who has ever achieved a
moment's pleasure from the contemplation of any lm.32 In 1930, James Sibley Watson went to all the trouble of
making a sound-lm spoof that included all the idiocies that critics ascribed to sound: poorly synchronized dialogue,



sound effects, stilted and poorly delivered speeches.33 Watson's former managing editor at the Dial, Gilbert Seldes, who
probably wrote more thoughtful articles on the coming of sound than anyone else at this time, took only very slight
exception to the trend when he said, of the silent lm, the aesthetes are weeping over its demise as the populace turns
to the talking picture.34
The most consistent and the most complex of such criticisms came from what Seldes called the fascinating
international magazine of the cinema-aesthetes,35 a magazine published from 1927 to 1933 under the name Close Up.
Describing itself as the rst review to approach lms from the angles of art, experiment and possibility,36Close Up had
at its core the editorial team of Kenneth Macpherson and Bryher; they produced, with the more-or-less constant
assistance of H.D., a monthly from 1927 to 1930 and a quarterly from then to 1933. Any claim that Close Up might
have had to speak for the aesthetes on the subject of lm was based primarily on the presence of H.D. but also on
the very considerable contributions of Dorothy Richardson, as well as occasional pieces by other writers such as
Gertrude Stein and Marianne Moore. Because the magazine was published in Switzerland, it was well situated to report
on European lms, which it covered almost to the exclusion of the commercial American product. The pronounced
internationalism of the magazine therefore sometimes took the form of a panEuropeanism designed to offset the
gigantic inuence of Hollywood.37 Mainly because of this European orientation, Close Up looked at the developments
exemplied by Murnau's Sunrise, which premiered the year it began publication, with a highly critical eye.
The general position of Close Up could probably be summarized by Bryher's later reference to silent lm as the art
that died.38 Another contributor, Ernest Betts, called the acceptance of sound the most spectacular act of self
destruction that has yet come out of Hollywood.39 Macpherson in particular was bitterly hostile to what he
sarcastically called noises with lms,40 at least in part because the coming of sound made lm-viewing in Switzerland
far more difcult than it had been when Close Up started. By 1930, lms simply weren't being distributed as freely
across borders as they had been even a few years before, so that Switzerland, which had once been an open market
for the world, was now limited to French and German lms, and even those were in the process of being divided up
between French- and German-speaking areas.41Close Up, in other words, was suffering from its own version of the
foreign problem, and the arguments it mounted as it struggled with the various aspects of the problem tell a lot
about the



complicated relationship of international modernism to the new media and the popular audience.
On the surface, at least, internationalism meant variety in the pages of Close Up, and opposition to sound meant
opposition to the industrial monolingualism that sound was bringing to lm. Sound was frequently criticized in these
years as mechanical, which meant in part that the re-production quality was so low that voices sounded unnatural,
but the term also betrayed a marked resentment that what many considered an art form should be subordinated to a
mere invention. In this sense, the arrival of sound merely revived all the doubts once raised by photography itself,
which decades of use and familiarity had nally somewhat laid to rest. Resentment of the mechanical apparatus42
also meant resentment of the industrial system behind it and of the American companies that exemplied that system.
Thus Close Up followed like a watchdog Hollywood's attempts to solve its foreign problem, attempts that it
interpreted, not at all unfairly, as part of a concerted plan to dominate the entire foreign market in talking lms.43 At
this level, opposition to sound meant opposition to the further industrialization, centralization, and standardization of
lmto what Macpherson denounced as the militant imperialism of the screen.44
Though this meant that Macpherson often represented the Hollywood moguls as swaggering Romans bullying
intellectual Greece, he varied his rhetoric into other more ambiguous metaphors. At one point, concerned that so
many of his favored lmmakers were being tempted away to the United States, he denounced that Salome (surnamed
Hollywood) whom he imagines dancing for the decapitated head of the German lm school.45 The shift in gender
stereotypes that feminizes Hollywood transforms sound from a military threat into a sexual seduction, and it also
betrays how easily Macpherson's opposition to American cultural imperialism could shift over into fear of the
American public. Thus there is among the Close Up principals a great deal of frankly elitist opposition to popular
appeal, which is consistently seen as the enemy of intelligence or ideas.46 Bryher condently informs her readers in
1931 that even in America the middle classes do not go to the movies but leave them to children and the unskilled,
whose parents probably could not speak English.47 It is no surprise to the group at Close Up that sound lms are
puerile, since they are, according to another contributor, made by half-wits for half-wits.48 All this despite the fact
that the addition of sound was perceived in the U.S. industry as calling for more intelligent performers, who could no
longer simply mug their way through a lm but would actually have to



enunciate whole sentences, and for more attentive audiences, who often complained of the added strain of listening
to spoken dialogue. Sound, it was commonly thought within the industry, would force Hollywood to go in for
Though it is entirely possible that Hollywood's idea of a brain would have been Close Up's idea of a half-wit, the
fact remains that the editorial staff of the magazine opposed sound in large part because it was popular and because
they associated the popular with instinct and appetite instead of intellection. Opposition to American cultural
imperialism turns into what it may in fact have stemmed from originally, fear and suspicion of the American mass
public, and internationalism becomes nothing more than a vast rewriting of class on a global scale. This generalization
can not be extended to some of the most notable of those who contributed to Close Up from outside its base in
Switzerland, including Dorothy Richardson in Great Britain, Harry Potamkin in the United States, and Clifford
Howard, reporting from Hollywood itself, who discerned in this opposition to sound a covert cinemaphobia at the
heart of this journal devoted to cinema.50 Even so, a good deal of the unexpectedness of a modernist journal devoted
to lm evaporates as the crisis caused by sound exposes within this project the old opposition of expatriate modernism
to mass culture, where the appeal of the international resides largely in the distance it offers from the masses of one's
own country. This opposition also reveals, as Howard suggested, the very tentative embrace of technology at Close Up,
and the residual discomfort there with the idea of art made by machines.
Close Up also argued against sound for more purely aesthetic reasons, which were related in complex and sometimes
contradictory ways to the implicit politics of the journal. Film theorists from the time of Hugo Mnsterberg, which is
to say from the very beginning, had argued for the intrinsic visuality of lm, for a visual purity that could only be
violated by the spoken word.51 These arguments were dusted off by Hollywood conservatives who opposed the
introduction of sound, by European lmmakers in France, Germany, and Russia, and by public intellectuals like Seldes
in the United States.52 They appear rather liberally in Close Up as well, voiced even by Dorothy Richardson, who
declared in one issue that cinematography is a visual art reaching the mind through the eyes alone and warned that
concentrated listening is fatal to cinematography.53 These arguments are partly psychological, for they depend on the
rather counterintuitive notion that human beings cannot watch and listen at the same time; partly aesthetic, based on
distributions of artistic labor going back to classical



times; and partly semiotic, since they argue that visual images offer a fully functional, wholly motivated sign system that
can only be polluted by the conventionality of sound. By this argument, every language is foreign to lm, which is
already complete, intelligible, and without need of supplement.
The foreign problem faced by Close Up was therefore much more complex than that faced by Hollywood, for the
writers at this magazine were arguing not just that the addition of language to lm made particular lms unintelligible
to those who did not speak the particular languages in which they were recorded but also that any language tended to
make any lm less eloquent for all viewers. Film, in this analysis, is already a universal language, the universal
interpreter, as Ambriere put it, to which the addition of sound means incomprehension and linguistic division.54 The
editors of Close Up clearly had a vested interest in these arguments, since the very existence of their publication as an
international lm magazine depended on access to examples from all over the world. Thus in one of Macpherson's
rst comments on sound, he maintains: it will impose the restriction of language on lms, whereas now their language
is universal.55 Dorothy Richardson makes the same argument in Close Up's rstyear of publication; she also claimed a
bit more intricately a year later that the lm, with its freedom from the restrictions of language, is more nearly
universal than the book and can incorporatethe originality of each race unhampered by the veil of translation.56
Exactly how lm is able to preserve the originality of each race while remaining universal is a mystery, but other
writers for Close Up rather frequently asserted something like this, not just that lm was a language but also that it was
all languages: the lm, being silent, as Rudolf Schwartzkopf put it, speaks all languages of the world.57 Film, in this
analysis, depends on a visual alphabet, the characters of which are intelligible to all, from which particular lmmakers
might choose in particular ways to express individual or national idioms. Film, in other words, was held to be
hieroglyphic, by an argument familiar since Lindsay advanced it in 1915.58 This term, as Laura Marcus so ably shows,
was especially congenial to H.D., whose writings on the hieroglyph, though brief, provide an intriguing link between
the dream interpretation of Freud, the ideogram as used in modern poetry, and the lm theory of Eisenstein.59
In fact, the notion that lm depended on some sort of universal script was so popular by the time it appeared in Close
Up that it also featured prominently in the publicity sheets of the lowliest studio hacks. In Hollywood, the coming of
sound had little impact on this line of



reasoning, so that the very argument Close Up was mounting against sound was frequently used in studio propaganda
for sound lms. In a little book appropriately titled See and Hear, published in 1929, Will Hays condently proclaims
that the motion picture knows no barriers of distance nor of speech. It is the one universal language.60 Though this
may simply have been Hays's way of blustering his industry past its foreign problem, the universal language
argument was used at least a few times in relation to recorded or transmitted speech. The phonograph, of course, was
originally praised for registering speech and making it retrievable without the aid of writing, or for writing sound
directly, as its name implies, and this was often seen as a way to circumvent alphabets, if not language itself. But even
the radio, which did not itself inscribe or store, was sometimes spoken of as if it could somehow universalize the
language it transmitted. Thus Edward Van Zile pro-claims, along with movies and the Esperanto of the Eye, the
coming of the wireless and the Esperanto of the Tongue, as if the mere act of distant transmission could make a
language universally intelligible.61
The very ease with which the universal language argument moves from technology to technology helps to isolate the
crucial element on which it depends. What photography, phonography, the telephone, lm, and radio all have in
common is the automatic and therefore ostensibly indiscriminate registering of sense data possible only for machines.
As Kenneth Macpherson puts it, speaking of the movie camera in an early volume of Close Up, one turn of the handle
and a complete series of pictures is made, no matter who turns that handle.62 This is to repeat, in regard to lm, the
claim originally made for photography by Fox Talbot at its very birth, when he called these new works selfrepresentations. The same claim was made in the very name chosen for die curious device, invented in the 1850s by
Edouard-Lon Scott de Martinville, called the phonautographe.63 The name suggests what Talbot also asserts of the
photograph: that these are media in which phenomena inscribe themselves, without the messy intervention of human
senses or sign systems. Thus for Jean Epstein, writing in 1925, the camera is an eye without prejudices, without
morality, free of inuences; and it sees in the face and in human movement traits which we, weighted down by likings
and dislikings, by habits and considerations, can no longer perceive.64
This is actually a rather curious notion, especially when it leads to the corollary idea that only machine inscription can
yield a natural language. As W.J.T. Mitchell has suggested, it is somewhat incoherent to call natural only that which can
be produced by a machine.65 And it is



hard to see how our machines can be neutral and unprejudiced if we can't be. The appeal of recording, however, at
least in this analysis, is not so much that it removes the prejudices of any individual observer but that it avoids the
prejudices and habits of thought congealed within conventional languages. Recording devices seem to remove the layer
of mediation that inscription and preservation had heretofore required. Not only might reality be perceived directly,
and therefore uniformly, but it could also be preserved in perfect memory without recourse to the selectivity and
condensation of conventional languages. The universality of the recording technologies begins with the fact that they
sense and preserve universally; that is to say, they take in everything.
Unfortunately, this is where the whole concept of a universal language breaks down, in the oxymoronic relationship
between the adjective and the noun. In empirical terms, of course, the notion of a universal language makes no sense at
all, if we assume, as many linguists do, that a language is not just a system of registration but also a way of life.
Language acquires and exercises its intelligibility within a particular social system, and without that particularity a
system of inscription is simply inert, as all invented universal languages have so far proven to be. There is a more
general conict as well between universality and the linguistic, which appears precisely in the notion that recording
technologies can communicate universally because they inscribe indiscriminately. The technologies themselves express
this contradiction as the competition between signal and noise. The more faithfully a recording preserves every sense
impression within its scope, the less legible is the result, information drowned out by insignicant noise. The more
indiscriminate a recording is, then, the less it can carry the burden of information, emotion, or expression that would
make it like a language. In the early days, photography was often criticized precisely for these reasons, because it could
not discriminate and therefore presented to the viewer an overwhelming welter of detail, much of which no human
observer would have cared to notice. According to James Lastra's expert discussion of this issue in regard to early
sound technology, this is precisely what industry engineers discovered as they tried to adapt sound recording to lm:
delity, which tended to register every sound created during a take, favored noise and reduced legibility, whereas to
achieve legible sound the delity of the recording had to be limited in various ways by damping, by particular
microphone placement, and nally by skillful editing.66 On the visual side, lmmakers had already made and even
codied such adjustments, moving far beyond the days when the camera had simply been set up in front of a brief skit,
which it then



watched impassively on behalf of the ultimate spectator. Part of the scandal of sound is the way it makes these
adjustments apparent by forcing a new series of them in order to integrate sound into the developed Hollywood
system. This is the truth behind the curious argument that the addition of sound somehow made lm less eloquent, for
in the early days lm sound was, both literally and theoretically, mere noise, and the addition of it to the developed
language of silent lm introduced an incoherence that felt to many early audiences like gibberish and which many lm
critics of the time treated with the sort of xenophobic prejudice usually reserved for foreign languages.
Opposition to sound thus reveals within the internationalism of Close Up a complex and conicted resistance to the
foreign. This contradiction appears most neatly in the very term Close Up adopted to epitomize itself. In one sense the
journal was appropriately named, for the close-up was considered, in Jean Epstein's words, the soul of the cinema.67
Once disdained as distorting and unnatural, the close-up had come to be particularly associated with the experimental
European cinema, of which Close Up was the chief English exponent. It was also in the form of the close-up that lm
most nearly approached the hieroglyphic. As Bela Balazs puts it in a frequently cited discussion, the close-up reveals
the most hidden parts in our polyphonous life, and teaches us to see the intricate visual details of life as one reads an
orchestral score.68 In this analysis, lm makes the visual world legible by directing attention to carefully circumscribed
parts of it: the close-up, in Epstein's words limits and directs attention.69
The term taken for the title of this magazine was also meant, however, to designate its international scope. As Laura
Marcus says, Close Up promised to bring its readers news of faraway places, to make the distant proximate.70 In this,
it simply reproduced the technological promise on which the lm industry had always based its claims to modernity.
Sound in particular, it was claimed, would annihilate distance and bring the cultural productions of the globe into every
hamlet and town.71 But this impulse toward geographical extension and inclusion does conict with the technique of
the close-up, insofar as it works, as Epstein suggests, by limiting and directing attention. In other words, there is a
conict in the very title of Close Up between lm language, the legibility of which is achieved by blocking out noise, and
the international scope the magazine hoped to achieve by extending its attention to every part of Europe and beyond.
Some of the conceptual strain caused by this conict is evident in a very strange column written by Macpherson in
1929, ostensibly reporting



on a stereoscopic demonstration given by RCA. The new system, complete, of course, with sound, also seems to have
allowed for extended telescopic shots, which provoked Macpherson to worry: the close-up will vanish and the far-off
will take its place. As it turns out, the far-off is a metonym for everything that Macpherson fears in the new
technology, and the column ends with what must be one of the rst diatribes against TV: An expedition through
Nicaragua will necessitate no greater hazard than a ride round the suburbs or a rostrum on the roof. We shall be able
to sit at our desks and photograph Titicaca and the fauna of Popocatepetl.72 What precisely is wrong with photographing Titicaca from afar is never made entirely clear, but the column explains a lot nonetheless by pitting the closeup, and perhaps therefore Close Up itself, against the far off. The indiscriminate way in which images from all over
the world could come together in a single space caused Macpherson the same sort of cultural vertigo that it currently
inspires in critics of TV. That aspect of the new media, the international aspect, turned out to be not only subordinate
to the legibility offered by the close-up but even inimical to it.
This conict between the close-up and the far off appears more frequently in the magazine's illustrations, which were
mostly stills from German or Russian lms unavailable to the English-speaking audience. In the last two years of its
existence, at a time when the campaign against sound and therefore the universal language argument had almost
disappeared from its pages, Close Up supplied these stills with trilingual captions, thus rather vividly demonstrating the
necessity of translation, even for the visual. Early on, however, the captions sometimes explicitly state the problem of
visual interpretation and translation that their very presence implicitly indicates. Of a certain still from Pudovkin,
published in 1928, the editors conclude peremptorily, it is unnecessary to state to which party this man belongs. And
for most readers this is probably true, since the man wears a tail coat, carries a top hat and cane, and appears in a
movie by Pudovkin. Two pages deeper into the same picture spread, however, the caption muses of another man, it
would be interesting to know what readers who have not seen the lm would imagine, and what meaning they would
read into this particular scene.73 Utterly bemused by its own curiosity, the caption does not relieve any of ours, and
there is no other information given about this still. For the most part, the captions in Close Up manage to avoid these
two poles, of condence and mystication, because in either case, of course, the very presence of the caption is an
embarrassment. The difference between the readability of the rst photograph



and the mystery of the second so clearly depends on particular, even partisan knowledge that the whole notion of silent
lm as an independent language of its own is called into question.
Thus even the most cryptic close-ups convey at least one stinging revelation, and this is never more true than when the
editors publish publicity stills for their own lms. The very rst issue included two stills from Wing Beat, a short lm
starring Macpherson and H.D., made in 1927. In one case, the caption asserts: The feeling of something about to
happen pervades the whole, reaching a climax at the point from which this still is taken (g. 9). The picture itself, of
Macpherson staring rather dyspeptically off into one corner, seems rather to portray ennui than climax, but the pose
does seem to match, in its tense inwardness, a conict in the caption, which is apparently trying to be both vague and
revelatory at the same time. The caption wants to celebrate the photograph, to demonstrate its eloquence, but it
remains tongue-tied by the guilty knowledge that the picture should be able to speak for itself.
The situation is even more complex in the other still, which shows H.D. slightly raising her hands (g. 10). The caption
says nothing
Figure 9. Kenneth Macpherson in Wing Beat. (From Close Up 1,1 [1927])



Figure 10. H.D. in Wing Beat. (From Close-Upi, 1 [1927])

about the dramatic situation at all, but it does insist of the actress that The same clear genius is in her acting that sets
her so high among contemporary poets and authors. The picture is apparently meant to portray this clarity, in and of
itself, to be found in the rather severe prole shot and the spare elegance of H.D.'s pose, clothing, and hairstyle. The
connection between this clarity and a certain kind of Imagist aesthetics hardly needs to be made, though the caption
insists on it. In her acting as in her poetry, H.D. epitomizes an aesthetic of the close-up, an image whose utter legibility
depends on a severe excision of extraneous detail. But the caption, in its eagerness to praise, reveals how much this
supposed clarity depends on a prior familiarity: the appearance of H.D.'s clear genius here in the lm still depends on
the same clear genius well known from her writings. Without this push from the caption, it's entirely possible that
one might read the still as signifying confusion or



indecision. In fact, an anonymous reviewer for Hound and Horn found the picture quitefunny, though it is just as
hard at this remove to nd the humor in it as it is to sense the profundity announced in the caption.74 In the very
gesture with which it celebrates the sufciency of the picture, the caption betrays how much this visual legibility
depends on written language outside the frame.
At the same time, these stills help excavate another layer in the culture of the close-up, which seems in so many ways to
depend on the exclusion of the far-off. Immediately after the photographs of Macpherson and H.D., there are two
stills from Marc Allegret's documentary of Gide's Voyage to the Congo, printed here almost as if they were also
excerpted from Wing Beat (g. 11). But these are standard ethnographic photographs, full-gure shots showing two
groups of naked Africans, identied only in geographical terms. There is no celebration of clarity here but rather a
caption, of a kind quite uncommon in the pages of Close Up, which did not tend to use stills as mere illustrations,
directing the reader to an accompanying article by Jean Prvost. It is little wonder, though, that these lm images
require an entire article's worth of explanation, for, as Prvost says in that article, the visual language of Africa takes a
European great labor to understand:
The everyday happenings so commonplace to those who do not understand their signicance are set here in their
essential picturesqueness. The disappointed anc[e] who rubs her belly to express and soothe her grief, the caresses of
her small sister, are here no mere native custom nor the language of a savage; one had to know what they meant, and
now for the rst time an exotic lm explains this to us without being pedantic.75
Thus in the very rst issue of Close Up, the universal language argument receives its fullest disconrmation, for if the
language of gestures and images must be learned, then it is just as particular and as culturally specic as written
language, on which it turns out in any case to depend. What is most telling, however, is not the disconrmation itself
but rather the fact that it does not appear until the visual attention of the close-up passes from Europe to Africa.
What is revealed in these stills is not, therefore, just that visual language is ultimately no less culturally specic than
verbal, but that the designation of the visual as a language at all depends on excluding from it the extraneous, the
irrelevant, the foreign, which in a European context ultimately means the racial. As Miriam Hansen suggests, Grifth
began to assert the universality of the language of lm after widespread



Figure 11.Voyage to the Congo stills from Close-Up. (From Close Up 1,1 [1927])

criticism of the racism of Birth of a Nation.76 In fact, Birth of a Nation itself had seemed a perfect example of the universal
language of lm to Thomas Dixon, author of The Clansman, on which the lm was based.77 In this case at least, it
seems that the universal does not accidentally omit a great many particularities but rather that it exists precisely so as to
allow their rejection.



This is not to say that Close Up can be charged with the frank racism of Grifth and Dixon, though Macpherson did
dislike sound enough to lose his balance at least once. In one of his many public attempts to reconcile himself to the
inevitable arrival of the talkie, Macpherson nally blurts out: The one thing that is awful is the thought that [sound]
may become a vehicle for those polite, not even dimly Creole negro rhythms of the East Side Jew composers for
impeccable though androgynic rendering by Argentines and Dagoes.78 Within the generally romantic approach to race
visible in Macpherson's lm Borderline, there may lurk this sort of all-inclusive prejudice, brought out in this case by the
association of sound with everything Macpherson can think of as deviant. The denunciation of sound as Jewish,
homosexual, ethnically repellent, and racially suspect shows how much must be excluded to make lm into a
universal language and how much the close-up has apparently to fear from the invasion of the far-off.
Sound comes to be identied with particularity itself, as if it were entirely noise, the extraneous, nonsensical, opaque
material that must be excluded in order for the visual to be made legible.79 But this also means, as it did in the case of
the readies, that sound comes to stand for the socially particular and the culturally specic. Thus the opposition to
sound among Close Up writers such as Ernest Betts seems very closely related to a latent fear not just of cinema but
even of the international idea itself, which for Betts acquires a fearful and a prejudicial coloration:
For we cannot separate our vision of the future lm from the transatlantic idea which has inspired and directed it for
the world's use, nor conceal from ourselves that the ideas of to-morrow, multiplied to the nth power in lm terms, and
absorbed by the white, yellow, and black races of the earth, are to be, for a good many years to come, mainly transatlantic ideas.80

At this point, the conicts in the Close Up project are such that the universality of lm as an international form
language seems in utter conict with the social and cultural internationalism also promoted in the magazine.
Of course, arguing that lm is a universal language open to one and all was always a fairly contradictory thing for a
magazine to do, since the argument itself must be communicated in words and not pictures. For most proponents,
particularly for Grifth, the argument was merely a



kind of boosterism, designed to scare off critics and frustrate potential censors, and it ew in the face of the wellknown fact that early lms frequently needed oral or written accompaniment in order to be understood.81 Film
criticism itself is a kind of extension of the intertitle, the last and most highly developed supplement to the visual
language of lm. Even as it argued for the visual sufciency of the medium, Close Up also intended to explain lm to its
audience, even to educate an audience for audacious and innovative lms, and it is a little hard to see why this should
have been necessary if lm was already, as H.D. once claimed, a universal art open alike to the pleb and the initiate.82
If it is part of lm's universality that it does not require any particular kind of literacy, then why did Close Up put so
much effort into the development of what James Donald calls skilled spectatorship?83 There seems to be a real
conict between two of the most cherished aims of this publication: to defend the visual sufciency of silent lm and
to develop a skilled audience capable of receiving difcult and unfamiliar works.
Thus the writers at Close Up also promoted a very different argument against sound, a variant quite at odds with the
main line, to the effect that sound threatened the picture sense developed by the experience of attending silent
lms.84 Filmgoers would become lazy, in other words, and lose a visual acuity built up when pictures carried almost the
entire burden of the lm. If sound is inevitably to come, Macpherson suggests, at least we are fortunate to have had
the silent lm rst, for without it our eye would not have been trained to see.85 The idea that the eye needs to be
trained to see is actually rather a common theme in Close Up. As Zygmunt Tonecky puts it, in an article heavily
indebted to Balazs, the lm has rened and trained our sight; we have learned to perceive fugitive situations; we
perceive at once the tiniest details and understand in a moment the symbolic signicance of the pictures; we know how
to think optically, to create associations of ideas and optical metaphors.86
Though Tonecky represents this training as a more-or-less automatic and painless process, it was not, according to
Close Up, happening universally. Bryher, for example, is amazed by the frank bafement with which English audiences
greet the Russian lms she has come to love. Russian audiences, she assumes, have been trained by several years of
good among bad lms,87 but the difference is not simply that between bad and good, as Robert Herring discovers in a
different article on Russian lm, for any interpretive regime that must be learned is also inevitably cultural specic:
Things mean this, things mean that.



Shells are shells to one race; so they are to another, but because of that they are also money to it.88 Russian lm
imagery, in other words, is more opaque to English audiences because of cultural distance, so that learning to see or to
think optically is intertwined with learning to read a different culture.
Most of the lm criticism published in Close Up is not really analytic; where it has any purpose beyond polemic, it is
usually to recreate the experience of seeing a particular lm, and this experience rather frequently resembles the act of
reading. H.D., for example, recalls a gure from Student of Prague: He is a symbol, an asterisk, an enigma. Spell the
thing backwards, he seems to be saying, spell it right side to or back side to or front or behind and you'll seehis little
leer means something.89 As a letter to be spelled out, this gure seems the antithesis of the hieroglyph, and the
tortured process H.D. undergoes of trying to read him aright is far more appropriate to written language than to its
visual rivals. At the same time, this attempt to nd the right way to spell the gure mimics the lm critic's necessarily
difcult task of translating lm imagery into words. The very act of lm criticism, that is to say, depends on skilled
reading and rewriting, and it would neither be possible nor necessary if lm itself were an independent, self-sufcient
The contributor who was the most attentive to the actual experience of watching a lm, Dorothy Richardson, was also
the one most aware of the dependence of picture sense on written language. Though she follows the dogma that lm
is essentially visual and therefore should not be sullied with sound, she also calls lm images and their intertitles
Siamese twins [that]have never yet been separated. For her, this relationship also implies the more general
relationship of language and the visual, art and literature, brought together by lm in a script that was a series of
pictures.90 Thus it often seems for Richardson, as for a number of other modern writers drawn to lm at this time,
that it was not the exclusion of language from movies but rather the new, unfamiliar relation of words to pictures
within lm that was most interesting in the medium. Richardson is also aware that the implication of language in the
visual imagery of lm means that lm is never universal. This, in fact, is one of its chief virtues for her, that the
development of a skilled spectatorship is dependent on the insensibly learned awareness of alien people and alien
ways.91 The lm sense thus developed is not universal but rather transnational, as Laura Marks maintains all lm is,
in that its audiences will not be able to decode its images perfectly, insofar as they originate from other places and



times.92 In quite a few of the essays she published in Close Up, Richardson nds this transnational quality, which she
calls the breath of otherness, even in domestic lms, and her notion of skilled spectatorship is one in which
lmgoers become for a while citizens of a world whose every face is that of a stranger.93 In this analysis, lm
internationalizes even the familiar by translating it into an unknown language, not by making visual experience
transparent but rather by requiring that even the apparently transparent be read.
Thus Close Up registers the crisis of sound in two diametrically different ways, and the distance between these measures
the space in which international modernism comes to terms with the social and cultural implications of the new media.
The arrival of sound provoked such strong and varied responses because, as Stanley Cavell says, it broke the spell of
immediate intelligibility.94 That is to say, sound made lm temporarily illegible. Anguished complaints about the
violation of the universal language of lm suggest that this crisis is both accidental and unnecessary, but what they
ignore is that the legibility of lm had to be achieved in the rst place. Like photography, lm originally returned a very
high proportion of noise; only with time did certain standards of selection and combination succeed in taming this
noise into something like a language. The rst really serious attempt to analyze the linguistic nature of lm, Boris
Eikhenbaum's essay Problems of Film Stylistics, appeared in 1927,95 and though there seems to be no direct
connection between it and the arrival of sound, there is a telling irony in the coincidence of this investigation with the
campaign against sound. The coincidence suggests that the contradictions of the universal language argument come
from its simultaneous recognition and denial of the linguistic nature of lm, and that sound made such a conict
inevitable by drawing attention to a system that had succeeded in making itself invisible.
The technical history of lm itself is rewound, in a manner of speaking, and replayed in regard to sound in the years of
crisis and controversy between 1927 and 1931. As Donald Crafton and James Lastra show in their splendid studies of
this process, recording engineers recognized early on the mutual conict of delity and legibility, for the most faithful
and sensitive recording was also the most difcult to understand.96 Gradually the aim of sound recording changed, as
Crafton puts it, away from producing a faithful recording of the lmed event to constructing a noise- and distractionfree sound track which assigned priorities to the voice and other sounds.97 Of course, this was not a simple,
directional process, and many engineers, lmmakers, critics,



and ordinary lmgoers realized that sound in actuality is hardly ever fully legible,98 but gradually a consensus developed
in favor of fore-grounding speech and suppressing most other sound as background noise. The aim of recording,
according to Rick Altman, who rst suggested what seems the crucial distinction in this whole discussion, was no
longer to reproduce sound but rather to represent it,99 which is to say that sound recording had ceased to be a merely
autographic mechanism and had become a language. The ultimate integration of sound into the apparently inevitable
product we watch at the present time was achieved by subjecting it to the same regime of radical reconstruction that
had been developed for the visual images themselves.
One important conclusion to be drawn from the controversy, though, is that the articial recording and transmission
of sense impressions is not as different a process from writing as is often believed. This means something more than
the familiar fact that images need some linguistic context in order to be understood, a bit more even than the notion of
inner speech made prominent by Eikhenbaum, whereby language provides the combinatorial patterns that a lm
must follow in order to be interpreted. It means that the purely reproductive powers of the autographic media always
turn out to be more or less useless to human beings, whose perceptions are never quite as raw as those of a machine,
which ultimately have to be subjected to the same processes of selective attention that make our own sense
impressions useful to us.
The recording media thus call into question an even more fundamental assumption, that there are two quite different
ways in which human beings relate to reality, immediately through the senses and indirectly by means of symbols.
Photographs, lms, and sound recordings are but subsets of a huge category of unclassiable representations
beginning in the late eighteenth century with the sound gures of Ernst Chladni and extending to contemporary cloud
chamber diagrams. As direct inscriptions of real phenomena that must nonetheless be read, these recordings occupy a
curiously ambiguous position between sense impressions and representations, and between images and text. These
new forms of inscription don't make the world somehow more articial, more fraught with representation; instead
they force on us, through conicts like the crisis over sound, an awareness of the variable and uncertain border
between representation and perception, which is why they challenge us much as a foreign language does.
Thus there may be something appropriate, if we accept the Hollywood rhetoric, in the fact that the rst international
lm was also one of the rst to incorporate sound. The sort of internationalism that



brought Murnau to Hollywood, of course, is that provided by American cultural imperialism, by the centralization,
standardization, and industrialization of global experience that American aesthetic might made such a feature of the
twentieth century. The controversy over sound suggests, however, that there is always something inherently
transnational even within this sort of internationalism, even perhaps that the transnational disturbance of experience
that Hollywood called its foreign problem is a dialectical effect of that other internationalism. The new media may
promise to bring everything Close Up, but the very means they use to do so have the distressing tendency to make it
seem far off again.
It was this kind of far off that Macpherson and his colleagues at Close Up nally found the most difcult to accept.
The internationalism of this magazine often depended on a lm aesthetic that denied the transnational by insisting on
the immediacy and transparency of the visual image. In this they represent a very general tendency in international
modernism, where a universal form language, with its promise of a universal Utopian future, somehow results in the
sort of totalitarian architecture that gave postmodernism its reason for being. At the same time, however, even in its
haughtier and more elitist moments, Close Up registers an awareness in modernism of the strangeness opened up within
ordinary experience by the new media, which, instead of establishing a new universal language, had exposed the
inherent unfamiliarity of languages long in use. In its confused and contradictory attempts to solve the foreign
problems presented by sound, Close Up shows how intricately modernism is implicated in the complex
transnationalism created by the new media.

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PART II Spectatorship, Media Relations, and

Modern American Fiction

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4 F. Scott Fitzgerald's Spectroscopic Fiction

Though the arrival of talking pictures may have seemed a catastrophe to many in the literary avant-garde, it also
presented a new opportunity for writers, who were suddenly called on to provide extensive dialogue and not just the
brief title cards of the silent era. Though Hollywood had always been willing to cannibalize even the least likely literary
works, it now turned even more frankly to models in drama and ction, to the consternation of the avant-garde and
the satisfaction of novelists and short story writers, who were recruited by the industry at astonishing salaries. Thus
sound helped to bring about the most notorious of all relationships between modern literature and photography, a
story told over and over, of greed, compromise, waste, and even, in the most tragic cases, early death. It seems
appropriate that the greatest of all Hollywood novels, F. Scott Fitzgerald's The Last Tycoon, remains unnished, for the
implication of Fitzgerald's own experiences in Hollywood is that the commercial demands of the movie industry
simply extinguish good writing and then even the lives of those who try to produce it.
Most scholarly work on this relationship thus tends to consider lm primarily as an industry and focuses on the formal
and practical compromises demanded of ction by the industry's need for prot. The lives of prominent American
writers in Hollywood are exceedingly well documented, as are the stages by which their contributions were adapted to
lm, or even TV.1 But the possibility of some more signicant formal connection between cinema and modern
American writing remains largely unexplored, partly because the common biographical pattern, in which the already
famous writer brings his or her works and



talents to Hollywood, supposes that ction and lm develop in isolation from one another. In fact, writers of the age
of Fitzgerald, who was given a moving picture machine at the age of ten, grew up and learned to see in a society
already permeated by lm imagery.2 Hemingway, to take another signicant example, clearly began to think of himself
as a published image from the time he returned home from World War I in a picturesque though undeserved military
cape. Both writers were made quite self-conscious very early in their careers of the extent to which their chosen craft
had been affected, perhaps even preempted, by new mechanical media, and this self-consciousness became a
signicant part of their respective literary styles.
The signicance of the spectatorial point of view is quite obvious in the case of a writer like Dos Passos, though the
famous Camera Eye sections of U.S.A. may not be as simply photographic as they claim to be. But even Hemingway
seemed to see his works with an implied camera eye, not because the camera sees more clearly or honestly than the
human eye, but because it publishes what it sees. Despite the mythology of literary realism that still attaches to his
works, Hemingway, perhaps more than any other American novelist of the time, tended to see everything as if it were
already seen, or as if it were to be seen in published form by a spectatorial audience. Tracking the spectroscopic
point of view through some prominent American examples should therefore accomplish a little more than restoring to
notice a forgotten relationship with the camera. It should also help to establish the modernity of this important branch
of twentieth-century American writing, which is to be found in the debt it owed to the new media of the time.
When Nick Carraway rst moves to West Egg, he intends to spend the summer of 1922 catching up on his reading:
volumes on banking and credit and investment securities and also those rather literary things that had enticed him
in college. Like many other well-intentioned programs of literary self-improvement, however, this one never quite gets
off the ground, and Nick's retrospective account of it, given at the very beginning of The Great Gatsby, suggests that in
the course of the summer he even loses faith in the principles that had motivated it: I was going to bring back all such
things into my life and become again that most limited of all specialists, the well-rounded man. This isn't just an
epigramlife is much more successfully looked at from a single window, after all.3 Apparently, something happens to
Nick that undermines his faith in the whole notion of the well-rounded man and convinces him that life can only be
perceived from a particular, limited



point of view. Something, that is to say, turns Nick into a modernist narrator, one who is capable of looking back with
indulgent irony at his earlier belief in disinterested omniscience.
Perhaps Nick got as far in his program of reading as James's preface to The Portrait of a Lady, which introduces the
famous house of ction, tted, as James puts it, not with one window but a million, each one affording an
impression distinct from every other.4 If so, Nick literalizes James's metaphor to such an extent that he comes to
think of himself not as a reader at all but as a looker, and the metaphor of the single window suggests that his new
adherence to a subjective denition of truth is accompanied by, perhaps conditioned by, a shift from the literary to the
visual. Perhaps, however, Nick's shift in this direction was motivated by an even more appropriate source, one for
whom the window was more than a metaphor. In 1915, D. W. Grifth had imagined that all future programs of serious
reading would be carried out at single windows:
Imagine a public library of the near future, for instance. There will be long rows of boxes or pillars, properly classied and indexed of course.
At each box a push button and before each box a seat. Instead of consulting all the authorities, wading through a host of books, and ending
bewildered without a clear idea of exactly what did happen, you will merely seat yourself at a properly adjusted window in a scientically
prepared room, press the button, and actually see what happened.5

Like Bob Brown a few years later, Grifth imagines a world in which the literary has given way entirely to the visual, in
which James's window is no longer a gure of speech but a reality. Movies, in his futuristic vision of them, will replace
the uncertain welter of books with an immediate, rst-person view of things, one whose subjectivity is no longer a
limitation, since the single window gives directly onto history.
Fitzgerald may never have read this particular article, but he had met Grifth and had toured his studio in
Mamaroneck, New York, where he no doubt received the same gospel on the power of the movies that Grifth
delivered to all such visitors.6 Before writing Gatsby, Fitzgerald had also met David Selznick and had submitted a story
outline to him and had even written the intertitles for a lmed version of Edith Wharton's Glimpses of the Moon.7 It is
doubtful that any number of such experiences could have convinced him that Grifth was right and that lm would
entirely replace the written word, but it is still possible that Nick's shift from his desk to the window may have been



by these experiences with lm. In fact, Nick's very rst impressions of this summer supposedly devoted to reading
begin with a striking description of the new leaves bursting from the trees just as things grow in fast movies
(GG, p. 7). The metaphor suggests that Nick is already so much a member of the modern audience, an onlooker in a
society of spectacle, that even the excitement of settling down to read is expressed in terms of lm.
The metaphor also suggests, however, that Nick is not as interested as Grifth was in a properly adjusted window. It
seems, instead, that it is the possibility of visual maladjustment that excites him, not the ability to see more
successfully, as he puts it himself, but rather the power of seeing improperly and strangely, in ways made possible by
the trickery of lm. As it happens, almost everything that truly excites Nick in the course of this summer will be
expressed in cinematic terms that make the mechanical and articial nature of lm imagery the very basis of its appeal.
Progress, in particular, will be associated with the illusory speedup offered by fast movies. A serious reversal is
implied, then, when Fitzgerald reworks his metaphor nine years later in Tender Is the Night, giving it an ominous twist of
direction. When Dick Diver compares the course of his life to the quick re-wind of a lm,8 he seems to retract,
almost onto the same reel, all the hopefulness of the earlier novel. In these two books, between fast forward and quick
rewind, Fitzgerald expresses the full range of modern literary reactions to this new medium that threatened to replace
reading with looking.
Nick's self-consciously ironic epigram introduces what turns out to be one of the most common dramatic motifs of
The Great Gatsby, in which a good deal of information is gained by looking through windows. The most important such
scene is certainly the one at Wilson's garage, when Nick looks up to discover Myrtle Wilson glowering down on the
party grouped around Tom Buchanan's car:
In one of the windows over the garage the curtains had been moved aside a little and Myrtle Wilson was peering
down at the car. So engrossed was she that she had no consciousness of being observed and one emotion after
another crept into her face like objects into a slowly developing picture. (GG, p. 97)
Nick's belief that life is much more successfully looked at from a single window seems cruelly mocked in this scene,
and not just because Myrtle jumps to the incorrect conclusion that Jordan Baker is Daisy and that Gatsby's car is
actually Tom's, a mistake that will eventually lead to her death. Like a poor window-shopper, Myrtle can only look at



she cannot afford to buy, the glass and air that separate her from Tom representing the equally invisible and no less
substantial differences of class and wealth that keep her out of his real world, as opposed to the demimonde of their
apartment in the city. From her isolated window, Myrtle seizes all she can get of Tom, a quick visual misapprehension,
a bad snapshot rather like the ones displayed by the amateurish photographer McKee, who has been longing to
photograph Myrtle herself. The irony of his ambition appears in this scene, when it seems that for Myrtle life is already
little more than a photograph.
Nick, who sees all this, is no less isolated in his insight than Myrtle in her incomprehension, for he tells no one but the
reader what he has seen and thus misses a chance, perhaps, to prevent the catastrophe that ensues. Like the very
similar scene in which Nick looks on silently while Gatsby gazes at the green light at the end of the Buchanans' dock,
this one dramatizes the isolation of the onlooker, the subjectivity of whose notions about the object of contemplation
can only be registered by another observer, whose own subjectivity can only be registered by another, and so on ad
innitum. The limited subjectivity of each single window is apparent only from outside, but there is no point of
observation, certainly not that of the narrator, perhaps not even that of the reader, from which all such limitations
might be viewed at once.
The lack of any such omniscient or neutral point of view is dramatized in another closely related window scene. After
Myrtle is killed trying to stop the car she mistakenly thinks is carrying Tom, her husband loses control and dissolves in
pathetic recriminations:
I told her that she might fool me but that she couldn't fool God. I took her to the window With an effort he
got up and walked to the rear window and leaned with his face pressed against it, and I said God knows what
you've been doing, everything you've been doing. You may fool me, but you can't fool God! (GG, p. 124)
What Wilson wants to show his wife is the huge and ridiculous sign that sits just outside the ash heaps, the eyes of Dr.
T. J. Eckleburg, which can be seen from their window and which apparently represent to Wilson a God-like vantage
point from which everything is seen for what it is. Looking out his window at those huge eyes in their disembodied
eyeglasses, Wilson says, God sees everything, to which his friend Michaelis replies, with apparently unconscious
irony, That's an advertisement (GG, p. 125). Michaelis merely means to remind the half-deranged Wilson that the
eyes he sees are the painted eyes of a billboard



and not those of God himself, but his statement can also be taken as referring to Wilson's statement of belief in a Godlike point of view, a window from which all things may be seen as they truly are. In a world dominated by
advertisements, the claim to omniscient neutrality itself appears as just another advertising claim, another biased and
self-interested message. For anyone with an ordinary degree of awareness, like Michaelis, it is no longer possible to
believe in a message without an ulterior motive, a picture without a purpose.
Something more specic and more secular than the death of God is being registered in this passage. The eyes to which
Wilson submits his experience are rightfully associated with the disembodied spectacles of Dr. Eckleburg because they
abstract the pure act of looking from any specic being or vantage point. For Wilson the glasses represent what Sartre
calls the pure subject, the seer whose look xes the individual as an object without itself ever being seen because it
has no real location in space. In Sartre's very inuential account of what is usually called in English the gaze, looking
becomes free somehow of any pair of eyes; it oats in front of the eyes, without real position or substance.9 In Lacan's
equally inuential extension of Sartre's account, the gaze is so much more disembodied that it is represented as pure
light.10 Norman Bryson, Martin Jay, and many others have associated this gaze with Renaissance perspectivalism,
which situates the point of view outside the bodies and events trapped within the picture frame, and thus also with a
certain kind of rationality, which substantiates its claims to neutrality and independence by reference to the metaphor
of sight.11
The eyeglasses of Dr. Eckleburg are Fitzgerald's version of this generalized, impersonal form of eyesight; the fact that
they are also merely an advertisement suggests how commonly the authority of that eyesight was adapted to the
designs of modern commerce and how thoroughly its authority was undermined as a result. Here Fitzgerald is simply
dramatizing what was being said discursively all around him at this time. For example, Walter Lippmann's Public
Opinion, a work that Nick Carraway is quite likely to have taken with him for his summer of reading in 1922, begins
with the sad thesis that human beings cannot see things from a neutral and disinterested perspective, or, as Lippmann
puts it, Man is no Aristotelian god contemplating all existence at one glance. Paradoxically, what convinces
Lippmann of the inevitable limitations of the individual point of view is the extension of physical eyesight made
possible by inventions such as the camera. Mankind, Lippmann says,



has invented ways of seeing what no naked eye could see, of hearing what no ear could hear, of weighing immense masses and innitesimal
ones, of counting and separating more items than he can individually remember. He is learning to see with his mind vast portions of the world
that he could never see, touch, smell, hear, or remember.12

Even by Lippmann's time, photography and lm had enormously extended the possibilities of disembodied seeing, but
in doing so they had also discredited the idea that such eyesight is neutral and objective. The extension of modern
eyesight by articial means had for Lippmann the paradoxical effect of undermining faith in the visual itself, in part
because photographs can be so easily manipulated, and in part because photography and lm had become such
indispensable tools of commercial and political indoctrination, but also because the prevalence of mechanical eyesight
at a distance exposes the fact that all eyesight works at a distance. By isolating particular moments of time and
particular angles of vision, photography made it newly obvious how dependent the eye is on particular conditions and
how little it can be counted on for an immediate and unbiased record of events. Skepticism about photographic
evidence leads, sooner or later, to skepticism even about actual eyewitness accounts, so that people hardened to the
misrepresentations of photographs come also to distrust their own eyes.
For Lippmann, this is a catastrophic state of affairs, since loss of faith in pictorial objectivity has undermined faith in
objectivity of any kind. The fact that so much information comes to the modern individual in ltered or mediated
forms seems to make intelligent motivation of a responsible public impossible; even a widespread awareness of this
fact can only lead, as it seems to have done with Michaelis, to a cynical disinterest in common truths. As a novelist, of
course, Fitzgerald is only too likely to be more indulgent than Lippmann toward the notion of subjective truth, and yet
his embrace of the subjective point of view seems to go far beyond self-interest and convenience. Nick, at any rate, is
so sincere in his insistence on looking from a single window, despite all the grief caused by its inevitable limitations,
that, at a number of points in the novel, he goes out of his way to view things from a distance.
Narrative necessity by itself often puts Nick in the unseemly role of the voyeur. At Gatsby's behest and for the benet
of the reader, he tip-toes up the Buchanans' drive in time to witness their reconciliation, a



feat that requires him to nd a rift where the window blind doesn't quite meet the sill (GG, p. 113). Though this
peeping Tom act seems as unnecessary as it is undignied, it does at least give the reader some crucial information. At
other times, Nick seems driven by an entirely unmotivated and unnecessary desire to get away from a scene so as to
view it through the window:
I wanted to get out and walk eastward toward the park through the soft twilight but each time I tried to go I became
entangled in some wild strident argument which pulled me back, as if with ropes, into my chair. Yet high over the
city our line of yellow windows must have contributed their share of human secrecy to the casual watcher in the
darkening streets, and I was him too, looking up and wondering. (GG, p. 30)
Nick seems almost wistfully to imagine himself as watching from a distance, through a window, the scene of which he
is in fact a part, and the phrasing, with its emphasis on the secrecy that entices the wondering observer, suggests
that it is precisely the difculty of seeing properly through a window that attracts him.
It is not unfair, then, to suggest that Nick has what is sometimes called a roving eye; he confesses as much himself,
but when he does so, it seems that this sort of voyeurism is so much a part of his character that he actually becomes a
roving eye:
I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant icker of
men and women and machines gives to the restless eye. I liked to walk up Fifth Avenue and pick out romantic
women from the crowd and imagine that in a few minutes I was going to enter their lives, and no one would ever
know or disapprove. Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets,
and they turned and smiled back at me before they faded through a door into warm darkness. (GG, pp. 4647)
Nick's peripatetic restlessness and his ocular restlessness merge in a general sense of dgety energy, and it might seem
that when the women disappear into darkness both man and eye should be abashed. But the satisfaction craved by this
restless eye is actually provided, it seems, by darkness and obstruction. At least, there is a persistent emphasis in this
description on twilight, dusk, and silhouette: Forms leaned together in the taxis as they waited, and voices sang, and
there was laughter from unheard jokes, and lighted cigarettes outlined unintelligible gestures inside



(GG, p. 47). Seeing through a window is like looking through a screen, where the difculty of seeing clearly provides
some of the excitement, but it is also like looking at a screen. Nick sees these forms as he later sees Tom and Daisy, as
if they were pictures projected on a movie screen, playing out a drama that has to be read in their gestures, since there
is no sound. The icker that entices the restless eye is in general the play of light and dark in the city streets, the
glimmering of faces as they pass, but it is also, more specically, the play of the shutter over the movie screen, which
seems to have provided for Nick a model of visual indulgence. What Nick most especially relishes is the peculiarly
disconnected kind of seeing provided most commonly by pictures, and what he looks for when he looks through
windows is a real sight that he can experience as if it were a picture. What Nick looks for, in short, is precisely the kind
of mediated visual experience that Lippmann so laments, and he looks for it in order to enjoy the very distance and
disconnection that Lippmann fears the most.
Critics have long charged Nick with the very common literary crime of unreliable narration.13 At the very least, they
have noticed how often visual evidence comes to him in mediated and often distorted forms.14 In general, however,
such mediation is considered to be a defect, one generally viewed in the narration itself satirically or ironically. After all,
Nick does advertise himself as one of the few honest people I have ever known (GG, p. 48), and he also
distinguishes himself from both Gatsby and Tom by virtue of his greater resistance to what he tellingly calls blinding
signs (GG, p. 63). If Nick is himself blinded by signs, as he so often is, then this might naturally be viewed as a lapse, a
aw, or a defect. But this very conventional evaluation leaves no way of accounting for the many times in the novel
when the indirection of eyesight is experienced with pleasure. Nick's use of the word icker certainly suggests the
movies, as Ronald Berman has noted,15 but making this suggestion as Fitzgerald does is to highlight for especial
appreciation what was at the time the most obvious limitation of lm, the defect that stood most obtrusively in the way
of a perfect visual illusion.
Flicker was already in 1925 a disparaging term for the movies, one that Grifth admonished his actors and actresses
never to use because it diminished the dignity of the new art form.16 Grifth disliked the term, no doubt, because the
shaky ickering of the silent lm disrupted the illusion he so painstakingly built: that the lm spectator was actually
immersed in the action, viewing it from some magically incorporeal vantage point. For Nick, on the other hand, the
icker of lm is so enticing



he sees it even when it is not actually there: he imagines actuality as if it were shakily projected on a screen always just
before him. The difference is telling, for Grifth wants to eliminate icker so as to make the processes of lm
representation themselves disappear, while Fitzgerald seems to imagine an eye that actually enjoys the feeling of some
interceding medium. By the same token, Grifth hopes to make the spectator disappear, dissolving individual viewers
into a generalized model of impersonal eyesight, while Nick seems to enjoy most the sensation of watching himself
Nick's credo, that life is more successfully looked at from a single window, is, therefore, more than an admission of
narrative subjectivity. Nick's vantage point is also that of a mass audience formed around images, and the argument of
The Great Gatsby seems to be that for at least one member of that audience the allure of mechanical imagery comes not
from any illusion of reality it may provide but rather from the way that new media create new visions, varieties of
eyesight unavailable to unaided eyes. Read in this way, Gatsby shakes itself free of Lippmann's anxieties about truth and
illusion and comes to resemble certain far more radical modernist projects of the same time. The year that Gatsby was
published, Duchamp produced his Rotary Demisphere, a motorized optical illusion machine whose purpose was to
abstract the icker from lm and offer it as a visual experience in itself (g. 12).17 Rosalind Krauss associates this and
Duchamp's other rotoreliefs with Max Ernst's incorporation of the zootrope into his collage novels of this period, the
purpose of which was, she says, to evoke the peculiar dissociation at the heart of lm movement, which is made as
much of the interruptions between the frames as of the frames themselves. For Krauss, an entire school of avant-garde
modernism is to be found in these projects, which challenge what she and others have called the dominant scopic
regime of the modern period, one founded on the gurative association of clear and unobstructed eyesight with
impartial rationality. Duchamp and Ernst poke a stick, as it were, into this imagined eld of vision, importing into it
what Krauss calls a pulse or a beat, this hiccup, this jerkiness, this twitch found in the stop-and-go icker of early
lm.18 Insisting on the icker, making eyesight conscious of itself, undoes all of Grifth's work and frustrates his
program for the movies by making the mediated nature of the lm image obvious and also by making the observer
conscious of the particularity, the bias, of his or her point of view.19
Such projects help to constitute an alternative visual culture within the one that Grifth was establishing at the same
time. As Martin Jay



Figure 12.. Marcel Duchamp, Rotary Demisphere (1925). ( 2004 Artists Rights Society (ARS), New York/ADAGP,
Paris/Estate of Marcel Duchamp)



has characterized it, this visual culture self-consciously revels in all the disjunctions Grifth was hoping to obscure,
disparaging as a result any attempt to reduce the multiplicity of visual spaces into any one coherent essence. Jay
borrows Christine Buci-Glucksmann's term folie du voir, originally applied to the baroque, to describe the
pleasurable disorientation that results when the disunity of vision is exposed, and he suggests by adapting the term that
there is also an appetite in the modern period for the opacity, unreadability, and the undecipherability of reality.20
For Krauss, such folie du voir is to be found rst in the response of a mass audience to the new visual culture made
possible by the mechanical reproduction of images, which then provides a model for the projects of the modernist
avant-garde. It is within this alternative visual culture, in other words, that modernism and the modern media meet, in
which Nick's confessed limitations as a modernist narrator and his unconfessed position as a member of the modern
audience converge.
This is not to ignore the obvious differences between visual media and the novel. If Duchamp can actually reproduce
the icker of lm, Fitzgerald, it would seem, can only write about it, and his practice as a relatively conventional
novelist seems light-years away from the radical projects of Jolas and Brown. And yet Nick, in his capacity as narrator,
also injects into the novel some of the icker he so much enjoys as a character. So many of the key scenes in The Great
Gatsby have the peculiar structure of the famous one in which Gatsby gazes out at the green light, a scene in which
Gatsby's un-self-conscious visual absorption is mediated for the reader through a secondary onlooker. Looking as
intently as he does has the effect of making Gatsby invisible to himself: he has no idea that he can be observed. Nick,
however intently he may look at Gatsby, or at Myrtle, or at Tom and Daisy, all of whom are utterly unaware of being
observed, can never enjoy this unawareness himself, for he is always conscious of the fact that he is making a book for
readers to read. Nick is in the position made famous by Sartre of the voyeur looking through the keyhole, who is able
to imagine himself as the center and circumference of an entire world until becoming aware that he is in turn
observed.21 The viewer, as Lacan puts it in his equally famous adaptation of Sartre, is no longer outside but inside the
eld of vision, blocking the light, as it were.22 Nick's function is to block the light, to make the imperceptible point of
observation usually offered by narrator to reader obvious to itself, and thus to produce in narrative terms some of the
icker that he enjoys as a character. Nick succeeds so well as a literary creation not because he succeeds in the
traditional narrator's



task of telling the truth but because he gets in the way of the truth and in so doing stages narratively the visual
relationship that is so much a part of the drama of the novel.
All this is a rather more elaborate way of saying that Nick is a modernist narrator, one like Conrad's Marlow, who calls
attention to himself and to the particular angle from which he sees things. But in Nick's case the visual metaphor so
often applied to narrators is also literalized in such a way as to suggest that it might have originated in a visual
experience common in the twentieth century. If so, then the very subjectivity of Nick's point of view is itself the result
of objective social conditions and as such may have a social signicance beyond that of literary history. Something like
this is suggested in the novel itself by the way Fitzgerald insistently generalizes Nick's condition and by generalizing it
portrays a society in which unbridled visuality has become a new and disruptive social force.
For Sartre, the loss of transcendence that comes when the voyeur is himself observed is also a loss of freedom; even to
see the world as seen by another, as Nick so often does, is to be separated from it and abandoned by it: everything is
traversed by an invisible ight and xed in the direction of a new object.23 But for Nick, who is very much unlike
Sartre's voyeur in being quite open and unabashed about his visual proclivities, the tendency of the visualized world to
come unxed under the gaze of another is actually the occasion of gayety (GG, p. 47). Elsewhere, Fitzgerald uses
this word in a context that suggests that Nick's feelings in this respect have a general social basis, perhaps even a class
character. At one of Gatsby's parties, Nick joins a small and quite boring group that had assumed to itself the
function of representing the staid nobility of the countrysideEast Egg condescending to West Egg, and carefully on
guard against its spectroscopic gayety (GG, p. 37). The term spectroscopic is a bit difcult to x in this context,
though it seems most likely that Fitzgerald was thinking of the spectroscope mainly as an instrument used for studying
the composition of the sun and other stars. Powerful new spectroscopic instruments had played an important role in
the quantum theory of Max Planck and in Einstein's investigations of the nature of light, and these experiments had
made the spectroscope an item of interest to the artistic avant-garde, especially to Duchamp.24 Spectroscopic vision
would thus be a modernized way of looking, one that goes beyond conventional visuality to see in spectrums formerly
undiscovered. Of course, it is also possible that Fitzgerald is simply exploiting for its connotative value a term that
brings together both the Latin and Greek root words meaning



to look. Spectroscope thus would link together all sorts of English words having to do with the visual: it is
especially tempting to think of it as meaning something like the look of the spectatornot terribly inappropriate
considering the context. Read in this way, spectroscopic gayety might designate a very common modern
phenomenon, the peculiar exhilaration that occurs when members of the audience see in the esh someone they have
seen dozens and dozens of times in pictures.
On one level, such gaiety derives simply from a sense of satised curiosity, but Fitzgerald's insistence on an odd,
ungainly term like spectroscopic seems, in part merely because of its ungainliness, to emphasize the mechanical nature
of this visual experience. Spectroscopic vision would be even more indirect and remote than telescopic vision, since
a spectroscope provides a view of its subject that doesn't correspond to unaided visual experience at all. The
spectroscope also divides the apparent unity of conventional eyesight even more fundamentally than does a movie
camera, importing a disorienting icker into the very structure of light itself. Using this term as he does, Fitzgerald
thus inserts an ocular instrument into what is actually a direct visual experience, suggesting that the West Egg
spectators see their envied East Egg neighbors as if through a lens. What makes East Egg visually enticing, then, is that
it carries with it, even in the esh, the sense of being viewed on a screen or in a magazine: it looks looked at. And it is
perhaps this trace of its own prior viewing that West Egg comes to see.
Fitzgerald thus seems to be depicting something very near the opposite of what Sartre suggests in his seminal
description of the gaze. Fitzgerald's group of party-goers experiences a sense of exhilarating freedom because eyesight
has breached a social barrier: the rich and hereto-fore secret world of East Egg is suddenly opened to the shabbier
denizens of West Egg. The completeness, self-sufciency, and autonomy of that wealthy world are destroyed when
they are looked at, as the completeness and independence of the individual's world is destroyed in Sartre's anecdote
when it is seen by another. What feels like loss to one, however, is sheer gain for the other, and the multiplicity and
relativity that invade the world of the observer in Sartre's account feel like opportunity more than defeat. And though
the visual experience in this instance is an immediate one, it is quite clear from The Great Gatsby in general that
Fitzgerald realizes how commonly it occurs in a mediated form, so commonly, in fact, that seeing in the esh actually
seems the special case. The most common, the most socially signicant, spectroscopic gayety is that produced by
pictures, which theoretically subject



the entire world to the gaze of a mass audience. The gaiety that Nick experiences in New York is thus in Sartre's terms
the most threatening emotion possible: the sense of living in a world in which everything is already seen, already set
free in an unxed, multiple world whose impalpability is itself a visual phenomenon, a icker.
The full social implications of that icker are exposed by yet another instance of spectroscopic gayety, this one in the
scene that carries Nick and Gatsby into New York for lunch:
Over the great bridge, with the sunlight through the girders making a constant icker upon the moving cars, with
the city rising up across the river in white heaps and sugar lumps all built with a wish out of non-olfactory money.
The city seen from the Queensboro Bridge is always the city seen for the rst time, in its rst wild promise of all the
mystery and the beauty in the world. (GG, pp. 5455)
Once again, the city becomes a movie of itself, the peculiar mixture there of freshness and repetition rendered even in
the syntax, which brings the city around to be seen for the rst time again and again. For Nick the pleasure that the city
affords is associated with this kind of visual experience, and he enjoys seeing so much that he wants to share it. When
they pass a funeral procession, to be gaped at by the assembled mourners, Nick says, I was glad that the sight of
Gatsby's splendid car was included in their sombre holiday (GG, p. 55). Being viewed in this way by another is not the
terrifyingly disorienting experience it is for Sartre but seems almost necessary to Nick's enjoyment.
In this he is the appropriate companion for Gatsby, who seems incapable of appreciating his own possessions and
accomplishments unless they are looked at by others. If it seems at rst a bit of an under-statement when Jordan Baker
describes his ambitions with DaisyHe wants her to see his house (GG, p. 63)that does in fact turn out to be a
good deal of what he wants from her; as Nick puts it, I think he revalued everything in his house according to the
measure of response it drew from her well-loved eyes (GG, p. 72). Nick is himself such a useful interim companion
for Gatsby in part because of his propensity to visualize. When Gatsby rst tells the semifantastic story of his past life,
Nick mistrusts it, but when Gatsby produces a single photograph, Nick not only drops his disbelief Then it was all
truebut goes on to visualize in his mind's eye details that Gatsby hasn't even described: I saw the skins of tigers
aming in his palace on the Grand Canal; I saw him opening a chest of rubies to ease, with their crimson-lighted



depths, the gnawings of his broken heart (GG, p. 53).25 The implausibility of Gatsby's story matters relatively little in
relation to the opportunities it provides for visual license. Thus Gatsby appeals to Nick's eagerness to visualize, and
Nick, in his turn, provides what Gatsby needs in order to believe in himself: an audience.
This is part of what Nick means when he says as they cross the Queensboro Bridge, Anything can happen now that
we've slid over this bridge anything at all Even Gatsby could happen, without any particular wonder (GG, p.
55). In this effusion, Gatsby stands metonymically for the whole process of celebrity and spectator-ship in which
Mr. Nobody from Nowhere, to quote Tom Buchanan, can become famous without a shred of social background
simply because he provides an intriguing spectacle. Gatsby is the most obvious example of a social system in which
status is no longer established by birth or even primarily by money but rather by persuasive display, and Nick feels on
their drive into New York the almost giddy freedom that can be realized under such a system. Anything can happen
is his version of Anything goes, his formula for the feeling of anarchic possibility that was so much a part of
American modernity in the 1920s that it became a slogan even in Brecht's City of Mahagonny.26
For Tom the end of this new anarchy, the last taboo to be violated, is that against racial mixing: Nowadays people
begin by sneering at family life and family institutions and next day they'll throw everything overboard and have
intermarriage between black and white (GG, p. 101). Nick's feeling that anything can happen seems a positive
inversion of Tom's fear that they'll throw everything overboard, and both exaggerations seem naturally and
inevitably, if very differently, connected to race. For the sight that convinces Nick that anything can happen is
actually the sight of himself and Gatsby reected in a racial mirror: As we crossed Blackwells Island a limousine
passed us, driven by a white chauffeur, in which sat three modish Negroes, two bucks and a girl. I laughed aloud as the
yolks of their eyeballs rolled toward us in haughty rivalry (GG, p. 55). This scene provokes Nick to laughter in part
because he feels, just as Tom would have in the same situation, that the whole notion of African Americans in a
limousine is ridiculous but also in part because he realizes that he and Gatsby are no less incongruous in their
limousine, that a world in which Gatsby might become rich and famous is also a world in which African Americans
might ride while white men chauffeur. Thinking as he watches this other car that even Gatsby could happen, Nick
makes Gatsby the nal term in a series that includes both the European immigrants at the funeral and the



African American automobile passengers, and he also makes Gatsby into a metonym for the whole process of social
upheaval that has brought these disparate groups into contact.27
The emphasis in this scene on the eyeballs of the black passengers is an instance of racist humor, but it is also
something else, since it carries to conclusion the suggestion in this passage that what makes all these different social
groups roughly similar, if not exactly equal, is their visual proximity to one another. First of all, Nick's own enjoyment
of the ride into town is so intensely visual that he naturally projects that enjoyment onto those he sees, so that for a
time at least he is able to be both spectacle and audience and to enjoy the exquisite sense of vicariously watching and
admiring himself. But Nick is also aware, as'he is in the earlier scene at Gatsby's party, of the rivalry inherent in
looking. Like Sartre, he knows that being looked at means being displaced from the center of your own visual universe.
Nick violates Sartre's paradigm, however, not only by accepting this displacement but also by generalizing it, since he
sees that displacement in general can favor him as much as it might favor those previously his social inferiors. The
spectroscopic gayety he enjoys on the Queensboro bridge is not just a personal experience or an individual
indulgence but also a general social phenomenon, in which the widely multiplied opportunities offered to eyesight help
to violate old social exclusions and segregations.
It is no accident that the most anarchic of these visual experiences occurs while the protagonists are in a moving car.
For it was common even at this time to equate the experience of driving a car with that of attending a movie. As
Vachel Lindsay put it in 1925:
None of us has perhaps realized how closely akin is the moving picture to the all-conquering Ford car. The most inert soul in the world once
learning to drive a car, even a Ford, is swept relent-lessly past his own resolutions and convictions. The motion picture does the same thing
to the human mind. To the inevitable speeding-up process of the motion picture quite recently has been added the speeding up of all other
things in America.28

The speed that Lindsay speaks of here also has the effect of making one nation of all the tribes and tongues under this
government, effacing social distinctions as it sweeps away other resolutions and convictions.
In The Great Gatsby as well, the visual experience of riding in a car provides an opportunity for bringing different social
classes into contact: Wilson's garage is the crossroad where Myrtle and Daisy nally meet. In part, this is due simply to
the greater physical mobility that cars afford,



but the scene on the Queensboro Bridge also shows how this physical mobility creates a new, socially anarchic visual
situation, a kind of spectroscopic gayety that is an everyday experience. As Mitchell Breitwieser puts it, such scenes
demonstrate that on the highway everyone will see and be seen by everyone, that the asphalt heterotopia will not
submit to the discriminations, protocols, and segregations that will otherwise continue to govern American social
space.29 Breitwieser also points out what many other readers, including Ralph Ellison, have noticed, that the only
other African American in this novel, the pale, well dressed Negro (GG, p. 109) who is apparently the only one
actually to see Gatsby's car after it hits Myrtle Wilson, is also introduced as an eyewitness.30 The freedom of the road,
in other words, is as much visual as it is physical, and one effect of this freedom is to expose social restrictions to new
forms of emulation and rivalry. Nick's almost giddy feeling that anything can happen begins with his own folie du
voir and then extends that disorder to the social world and even to the racial discriminations that are so important to
the psychic well-being of those like Tom.
In so doing, Fitzgerald produces a strikingly different version of the scene of onlooking so common in his novel. For
the most part, the other instances of looking and onlooking are solitary and asymmetrical, as one lone observer
watches someone else, who is generally unaware of being observed. Even when the looking is candid and collective, as
it is at Gatsby's party, there is still a perceptible separation of onlooker and subject. Here, however, Fitzgerald depicts a
situation in which everyone is looking at everyone else from behind glass; the distinction between subject and object
seems impossible to sustain once everyone is in motion. The addition of motion also makes this visual experience
resemble that of seeing a movie, as Lindsay suggests, except that seeing while moving is a bit like watching a movie
while also being in one. Nick's rather giddy feeling that anything can happen is in a sense the feeling of passing
beyond reality into the illusory world of lm, where the boundaries of time and space can so easily be deed. And once
those boundaries are down, once ceaseless motion has hopelessly confused subject and object, time and space, then all
sorts of odier boundaries are likely to fall as well. The social reciprocity that Nick imagines here is founded on the
notion that everyone is simultaneously onlooker and subject, and that constant motion ceaselessly rearranges the roles.
As Miriam Hansen puts it, speaking of the promise of early lm, the mobilization of the gaze that transcends physical
laws as well as distinctions between subject and object, human and nonhuman nature, promises



nothing less than the mobilization of the self, the transformation of seemingly xed positions of social identity.31
Fitzgerald thus associates Nick, as a character and as a narrator, with a modernized visuality that undoes the old
association of vision with reason and authority by emphasizing all the ways that visual pleasure misleads and
disarranges. In so doing, he provides a powerful counterexample for a great many theories about the role of vision in
modernist literature and art. In many such theories, modernism marks the nal step in a long process by which a
certain kind of disembodied perspectival vision comes to represent a pure and disinterested rationality. For Rosalind
Krauss, to take one very persuasive example, mainstream modernism tries to perfect and purify the visual, to
establish it as an autonomous realm, whose austere independence would then help establish the independence of art
itself.32 The abstraction of the visual from any sort of specicity also insulates it from social tension and change, which
some critics would argue is the purpose of abstraction in the rst place. As Chris Jenks puts it, the programme set
within modern culture for the supposed unication of seeing obviates the disruptive abrasion of conict and the
necessity for discussions of difference.33 What Fitzgerald presents in The Great Gatsby, however, seems the exact
opposite: the innite division of eyesight into a myriad of individual windows creates entirely new ways for
difference to manifest and assert itself. Looking provides new ways to violate social boundaries, but it also establishes
new social systems in which hierarchy and precedence are so manifestly articial, in which fame and spectatorship are
so intimately interdependent, that precedence is unmasked by the very process that establishes it. By situating his
narrator from the very outset as an onlooker, by generalizing that narrator until he seems a typical case, Fitzgerald
aligns his novel structurally with the new public world that distressed Lippmann because it had put unreliable
representations where earlier societies had agreed there was at least the possibility of reliable truths.
Nick's vision on the Queensboro Bridge marks the high point of his relationship with Gatsby, as it marks the most
intense visual elation he will experience this summer. Of course, as it works out, this moment of spectroscopic
gayety is relatively brief, and Gatsby does not happen, as it were. It proves only too easy for Tom Buchanan to
reassert the privileges of birth and with them an older version of truth, still strong enough to sweep Gatsby away as if
he had never existed. The effect of his life remains, though, not so much in the substance of Nick's account as in the
aesthetic convictions that shape it. If, as Nick



asserts at the very outset, personality is an unbroken series of successful gestures (GG, p. 6), then the effect of a
personality like Gatsby's will be primarily visual, and the attempt to tell about it in words is likely to strain the ordinary
discursive means of the novel. When Nick begins his narrative by renouncing his books, he is also signaling how
different his means and motives will be from those of the conventional novelist.
Though Nick says more than once that the purpose of his account is to tell the truth about Gatsby, that is clearly
impossible and even undesirable, considering that the truth cannot be told without incriminating Daisy. Nick is in fact
incapable of telling this truth even to Tom, the one person least likely to repeat it (GG, p. 79); how much less could he
publish it in a book, as Fitzgerald has him feign to do at the very beginning of The Great Gatsby?34 The real purpose of
Nick's account is, rather, to recreate the experience of aesthetic contemplation, the sheer visual bewilderment created
by the spectacle of Gatsby's life, which he repeatedly calls wonder (GG, pp. 140141). At the very end of his account
he links Gatsby's own wonderment back to that of the rst Dutch explorers, metonymized like so many other
characters in this book as a set of eyes. The way that Long Island owers rst for the eyes of those sailors and then for
Gatsby's is made to seem a timeless process, and yet it should be linked back to the very beginning of the book, to
Nick's own rst visual bewilderment at the greenery of Long Island, which bursts forth for him just as things grow in
fast movies (GG, p. 7). The very sensation of timelessness that links Gatsby back to the explorers is itself modeled on
the modern trickery of lm, and the experience of boundless creativity that Nick associates with the New World is
made possible by a camera. Nick, like any other moviegoer, knows this trickery for what it is, just as he knows that
seeing from a single window can, and does in this account, lead to untold misery, and yet die sense of possibility
opened up within the eld of vision by the new media is simply too strong to resist. That anything can happen in
lm fosters in him an edgy, elated, and tenuous feeling that anything can happen in life as well.
Fitzgerald became a famous writer because he was able to relate this feeling of possibility and, almost in the same
breath, its utter disappointment. As he tried to follow Gatsby with another novel, however, disappointment began to
predominate so heavily in his own life that the former balance was almost impossible to sustain. Alcohol, marital
tension, the complex mental condition of his wife, and increasing alienation



from friends all helped to protract the difcult business of nishing Tender Is the Night. At the same time, Fitzgerald's
relation to the movies became closer and more complex. Movies continued to provide a necessary alternative to stern
reality, especially such movies as the mock Dada production that Fitzgerald helped to produce at the Murphys' villa in
1926.35 Fitzgerald also began to prot from his association with lm during a rst, relatively successful stint in
Hollywood a year later. But even in the course of this new and productive association, the crushing failure of his later
Hollywood years was already evident. While in Rome correcting the proofs of Gatsby in 1924, Fitzgerald was drawn
into an association with the MGM crew that was unsuccessfully trying to lm Ben Hur there. Leaving a cast party one
night in December of that year, quite drunk, he provoked the humiliating battle with the Italian police that was to
become the negative climax of Tender Is the Night.36 Before he even knew it, therefore, the movies helped to provide him
with the dismal conclusion to his next novel.
Biographical accident merely reveals, however, an inherent complexity in Fitzgerald's relation to lm and perhaps in
the very nature of lm itself. For all the newness promised by the instantaneity of lm simply marks a more
fundamental repetition inherent in recording. When the present is seized for its freshness, there it remains very nearly
forever, mocking its own contemporaneity each time it is replayed, and getting farther and farther out of date. There is
something compulsive about the relationship that recording makes possible with the past, and Fitzgerald was to focus
on this particular form of mental instability in his next work. All the quickness that seems so brilliantly to annihilate
time in the fast movies now rebounds on itself in an endless rewind, a metaphor that seems to withdraw all the
promises of lm and simultaneously to retract the optimism of Fitzgerald's earlier work.
Much of the difference between The Great Gatsby and Tender Is the Night, between the mythic possibility sustained
through all the tragedy of the rst and the sour shame hidden even in the brightest moments of the second, is
expressed, it seems, in the metaphor of broken glass. The party that Dick Diver and Rosemary Hoyt attend in the Rue
Monsieur is a version of the parties given at Gatsby's, with the same emphasis on seeing and being seen, but here the
spectroscopic gayety of the fashionable crowd has shattered against something hard. Thus the attempts of the guests
to make sense of the decorative style of the room, and of their companions, are compared by the narrator to a human
hand picking up jagged broken glass (TN, p. 71). The metaphor signies not only the jolting nature of the modern
style of the room, implicitly associated



as it is with the Art Deco exhibition of 1925, but also the shocking nature of a modernity that is more than mirrors,
chromium, and black bakelite. The room seems to be changing before their eyes, moving into an unknown future,
evolving into something else, becoming everything a room was not; to exist in it was as difcult as walking on a highly
polished moving stairway, and no one could succeed at all save with the aforementioned qualities of a hand moving
among broken glass (TN, p. 72). The confusions of rapid social change are expressed here in visual terms as a kind of
chaotic mirroring, and if the hand that moves among the broken facets of experience instinctively recoils, so much
more so does the eye, which, unlike the eye in Gatsby, nds no pleasure in these multiplications of viewpoint.
Instead, there is something repellent, unreal, even morally distorted in this Frankenstein (TN, p. 72) of a room,
perverted as a breakfast of oatmeal and hashish (TN, p. 71). This illegitimate mixture is both temporal, confusing
past, present, and future, and spatial, since the crowd at the party is largely made up of American and English
expatriates wasting their time in Paris. The confusion is sexual as well, presided over as it is by three cobra-headed
women whose appraising gaze makes them seem both languid and predatory, and it is also, almost inevitably, racial.
The girl with a lovely boy's face (TN, p. 72) who attempts to interest Rosemary is described in the current text as
slick, which Matthew Bruccoli insists is an unauthorized emendation of Fitzgerald's original spic.37 The word itself
is almost more shocking than the insult it intends, for it is stylistically off key, too colloquial for a third-person narrator,
too personal in its animosity. It is, in fact, so closely associated with Dick that Nicole disdainfully calls it your word
(TN, p. 260). Dick defensively responds that he hadn't purposely used it, only the tongue slipped, but as a
psychiatrist he should know that slips of the tongue are more personally revealing than purposeful statements, as
Fitzgerald's apparent slip of the pen here reveals a private motive beneath several more supercial layers of disdain.
This is one of several points at which Tender Is the Night seems as if it had been taken over by Tom Buchanan, who
associates modernization with mongrelization and social progress with atavism.
Though Rosemary nds this room just as gratingly unfamiliar as the narrator does, she also nds it oddly recognizable,
for it had the detached false-and-exalted feeling of being on a set (TN, p. 71). Attending the party is like being in the
movies because everyone is acting a part, but it is also like being at the movies because reality in this room shifts and
cuts like the reality represented in a lm. The confusion of



time and the conict of multiple points of view are explicitly cinematic, as the hand picking gingerly through broken
glass is the spectator trying to make sense of a visual world made of fragments. In this case, the intervention of
mechanical instruments into the apparent unity of eye-sight stands for, and perhaps even helps to make possible, all
sorts of social dislocations that afict the observing narrator like vertigo.
A kaleidoscopic version of the spectroscopic vision that is so exhilarating in Gatsby, this broken glass also represents
the shattered remains of the window through which Nick intentionally views the events of that novel. Though Dick
Diver is not the narrator of Tender Is the Night, he reproduces Nick's intensely voyeuristic relationship to the events
around him. Dick does not go to great lengths to view people through windows, but he is just as strongly stirred as
Nick was by the white excitement of the event viewed from the outside (TN, p. 88). Events viewed from a distance,
through a medium, have a particular charge for him, a charge that is always associated with dimly perceived women
but which may have as much to do with the sensuality of perception as it does with sex. Like Nick, he nds himself
following women in the street, drawn by little more than an afterimage in the corner of the eye, or a shadow: He was
in love with every pretty woman he saw now, their forms at a distance, their shadows on a wall (TN, p. 201). He
wonders himself why he is more deeply provoked by a wraith a fragment of my desire (TN, p. 202) than by the
real women he might have had, and the answer seems to have at least two contradictory parts. For Dick is drawn to the
sense of possibility inherent in the unknown, the unprobed, undissected, unanalyzed, unaccounted for (TN, p. 202),
but he is also strongly stimulated by the interposition of barriers, the physical versions of whichcurtains,
shadowsoften merely symbolize more intangible impediments such as age or propriety. In the end, the white
excitement of the event viewed from the outside comes from the tense combination of these two feelings, of
perception held in a state of heightened temptation, which is essentially spectatorial, if not particularly cinematic. Thus
it is appropriate that the girl who nally pushes him over the edge is a movie actress, one whose practical unavailability
may merely stand for a more important, and more enticing, unavailability as an image on the screen. All the women
that Dick sees and desires as shadows on a wall are versions of Rosemary in this sense, projected women viewed on
a screen even if they are physically present.
Even the repetitive, serial nature of the women in Dick's life seems implicitly cinematic: Nicole is reproduced by
Rosemary, who is followed



by that special girl (TN, p. 174) whom Dick always seems to see out of the corner of his eye, or even behind him
where he can't actually see at all. The endlessness of the series is a large part of its appeal, but Dick, perhaps because he
is the creation of a much older Fitzgerald, is far more conscious than Nick of the tendency of the series to collapse on
itself. Thus the most explicit cinematic metaphor in Tender Is the Night seems a purposeful, even literal, reversal of the
most explicit such metaphor in The Great Gatsby. Where Nick imagines Long Island owering just as things grow in
fast movies, Dick reects that for him time stood still and then every few years accelerated in a rush, like the quick
re-wind of a lm (TN, p. 180). At rst this seems a simple repetition, as Fitzgerald turns once again to cinema for a
metaphor of accelerated time, but something happens midsentence, and he somehow comes up with a deeply
inappropriate analogy: rewind instead of fast forward. Yet this slip does express the exact shape of Dick's life and
career, which declines and repeats at the same time, in ever narrowing arcs, and it also describes quite efciently the
difference between The Great Gatsby and Tender Is the Night, where the endlessness of the series leads not into an
unlimited future but down into the tight prison of repetitive madness. The power of lm to reproduce, which is so
much a part of the spell it can cast, comes to be seen as the compulsion to repeat, and the medium that had seemed to
offer so much freedom, not just to the eye, symbolizes impotence and failure.
Oddly twisted as it is, the analogy of the quick rewind also offers a peculiarly appropriate metaphor for the narrative
structure of the novel, which is turned back on itself in such a tortured way that readers and scholars have often
preferred the more streamlined edition published under Malcolm Cowley's direction in 1951.38 There is a major
ashback at the beginning of book 2, which doubles back to tell the story of Dick Diver's early life, and which many
reviewers complained was strategically misplaced. Within this ashback there is yet another, covering about four pages
(TN, pp. 121125), in which Dick falls into a muse at Franz Gregorovius's desk and somehow recalls with
photographic precision several letters he had received from Nicole at the beginning of their acquaintance. Beside these
temporal shifts, there are a number of other breaks in the narrative continuity of the novel, including several abrupt
shifts in point of view. Strictly speaking, Tender Is the Nighthas an omniscient, third-person narrator, but the narration of
the opening chapters is so closely associated with Rosemary's point of view that when it starts to wander it must be
conspicuously wrenched back: To resume Rosemary's point of view (TN, p. 28) Yet there is a



permanent shift to Dick's point of view not very much later, rather abruptly at the beginning of chapter 12. This is
itself interrupted by three pages of Nicole's interior monologue, which serves as a strange suture to bring the narrative
back to 1925 after Dick's long ashback.
If there is any method to this narrative mess at all, it may very well be that of madness. Parts 1 and 2 each end with a
character in breakdown: Nicole gibbering in the bathroom at Tarmes in the rst case, Dick raving against the Italian
police in the second. The suggestion that there is an analogy between the narrative instability of the novel and the
mental instability of the characters makes sense if both are suffering primarily from reminiscences. The inappropriate,
disturbing ashbacks in the narrative seem to be large-scale structural versions of that peculiar process Dick describes
as a fast rewind, especially since both novel and character seem to slip unknowingly into the wrong gear. If a certain
kind of madness can be described as the inability to escape unpleasant memories and the involuntary repetition of
physical behaviors caused by those memories, then both the characters and the text of Tender Is the Night can be
considered mad.
By this denition, Dick is far more truly disturbed than Nicole, his wife and ostensible patient. Aficted throughout
the novel by memories, ashbacks, and repetitions of all kinds, Dick is most powerfully affected by an experience that
is not even actually his own. Told by Collis Clay about a highly conjectural episode in which Rosemary misbehaves with
another man in a closed train compartment, Dick is carried away on waves of pain, misery, desire, desperation (TN,
p. 88). Somehow, he is forced both to witness and to reenact this event endlessly, the line of dialogue he imagines for
his rival Do you mind if I pull down the curtain?standing both for the suspicion that tortures him and for his
own desire to witness life as projected on a screen. Dick cannot get this scene out of his mind, and he cannot stop
repeating the line that he imagines for it, partly because he cannot separate his desire to possess Rosemary from his
desire to see her as possessed, and thus he becomes a kind of lmed image of himself, stuck in rewind.
The odd, dual role of the curtain, which is both an actual curtain, obscuring the scene, and a gurative screen on which
the scene is projected, reveals the twisted nature of Dick's desire for Rosemary, who appeals to him even in the most
innocent of times primarily as an image. At their rst meeting, she is said to live in the bright blue worlds of his eyes
(TN, p. 12), and the important stages of their relationship are all performances, including the one on actual lm, when
they come together before the image of Rosemary as Daddy's Girl (TN, p. 68). The



uncanny, rather smarmy way in which the lm title recapitulates the actual incest that is the source of Nicole's illness
also reveals how redundant Rosemary is, as if she were a lmed version of the older woman. Though it seems
unnecessary for any structural purpose to repeat the story of Dick's attraction to younger women, Fitzgerald repeats it
over and over, as if to underscore for his readers the fact that the attraction comes from its repetition. Dick is not
attracted to the innocence of these young women but to an image of someone, not himself, possessing them, so much
so that when he hears of the rape of a ve-year-old girl he cannot help absurdly assuming the role of the rapist: I want
to explain to these people how I raped a 5-year-old girl. Maybe I did (TN, p. 235). Unlike Nicole's father, who is
drawn, however illegitimately, to Nicole herself, Dick is drawn to incest itself, to the ingrown and repetitive nature of it,
even to the distanced and removed feeling of participating in an illusion and not a real act. The secondary nature of his
relations to all the women he loves recapitulates that of the narrator and in this way restages the voyeuristic nature of
ction, not as the thrill it was for Nick but rather as a kind of impotent madness.
This feeling, Fitzgerald proclaims rather loudly with the title of Rosemary's rst screen success, is essentially cinematic,
since on some level every lm could be called Daddy's Girl. On the surface, Fitzgerald suggests, in a rather
commonplace and priggish way, that movies are responsible for a general lowering of artistic standards in response to
the youth worship (TN, p. 291) of the times, as if he were not himself one of the primary beneciaries of this
fashion.39 Less overtly, however, Fitzgerald suggests that lm infantilizes its audience not just as plot but more
insidiously as form. Since it is recorded, lm is incestuous at its heart, and it fosters in its audience an appetite for
repetition, for the pure experience of mediation itself, which is essentially destructive because it does not even seek
actual satisfaction. However superior he may be to the ordinary American lmgoer, Dick is typical of this syndrome,
repeating the incest of Devereaux Warren with Nicole, then reenacting that incest with a lm image, and then spiraling
down through smaller and smaller circles of the same plot, in more and more obscure parts of the rural United States,
where he becomes entangled with less and less prepossessing women, like a recording degraded by repeated
rerecording. John Callahan calls this last, brief look at the end of Dick's life a cinematic projection, but the cinematic
technique that it resembles most is the iris shot that often narrows the last frame of a silent lm to a dot or perhaps the
fadeout that serves the same purpose in more recent lms.40 Or perhaps the best metaphor is Dick's own, since the



novel does seem to go into fast rewind at this point. In any case, projection does not enlarge or extend Dick's life
but shrinks it past the vanishing point.
In Tender Is the Night, then, the spectator sees, as if through broken glass, the spatial and temporal fragmentation
characteristic of the movies and the repetitive nature of the recording medium itself producing a jumbled experience
that is personally and socially fatal. The most peculiar and the most particularly threatening instance of this kind of
eyesight also turns out to include another element, hidden but also somehow expressed by the fragmented light. When
Rosemary returns to her hotel room at the end of part 1, she nds the objects in it suddenly expressive of something
she can't actually see:
In an inhabited room there are refracting objects only half noticed: varnished wood, more or less polished brass,
silver and ivory, and beyond these a thousand conveyers of light and shadow so mild that one scarcely thinks of
them as that, the tops of picture-frames, the edges of pencils or ash-trays, of crystal or china ornaments; the totality
of this refractionappealing to equally subtle reexes of the vision as well as to those associational fragments in the
subconscious that we seem to hang on to, as a glass-tter keeps the irregularly shaped pieces that may do some
timethis fact might account for what Rosemary afterward mystically described as realizing that there was some
one in the room, before she could determine it. (TN, p. 109)
As it happens, however, even this realization is in error, for the unseen inhabitant of the room is Jules Peterson, an
Afro-Scandinavian, who is dead. The object spread out on Rosemary's bed is no longer Peterson himself but merely
his remains (TN, p. in), which have to be disposed of as quickly as possible to avoid scandal. Bundled up in the bedspread and hustled offstage, Peterson is in fact the least expressive object in the scene, serving merely as catalyst for a
breakdown of relations among the three main characters in the novel.
In commonsensical terms, it does not seem that an uninhabited room should look much different from an inhabited
one, and so it is not at all clear how Rosemary can become aware of Peterson's body simply by half noticing the
highlights bouncing off reective surfaces. It seems more likely that she has unconsciously reversed the process, halfnoticing Peterson's body and then suddenly perceiving the objects in the room as already perceived by someone else.
As Sartre suggests, things as seen by



another seem visually different to us, traversed by an invisible ight and xed in the direction of a new object.41 Since
Peterson is very obviously dead, however, he cannot see anything, and so it may be the intimation of someone else's
view of the scene that obtrudes itself on Rosemary. In fact, Rosemary is very used to looking at things in this
secondary way, since she is an actress, trained by looking at herself in lms. When the melodramatic appearance of
Peterson's body transforms her otherwise ordinary hotel room into a crime scene, Rosemary immediately begins to
imagine herself in a movie, and to see her room as if it had been photographed and presented to an audience.42
At the rawest, most physical level, the vision that Rosemary has of this room is also cinematic, since the obtrusive,
oddly refracted highlights bouncing off these objects are characteristic of camera vision and not ordinary eyesight.
As Martin Kemp maintains, in a discussion speculating on the use of the camera obscura in Dutch painting of the
seventeenth century,
the camera image does typically exhibit certain visual characteristics which are not apparent, or less apparent in nature. Nuances of light and
shade which seem too diffuse or slight to register in the original scene are somehow claried, and tonal effects gain a new degree of coherence.
Gleaming highlights exhibit a propensity to jump from their surfaces, particularly in foreground planes when the focus is on more distant
objects. Small highlights tend to coalesce and expand as circular globules of light, technically known as circles of confusion.43

In other words, Rosemary, trained as she is by looking at herself in lms, sees her room suddenly as if it had been
photographed, so that otherwise unnoticed highlights leap out and congregate in circles of confusion.
Within those circles, invisible to the unaided eye, there is some sort of presence also hidden from the conscious mind.
Within the optical circles of confusion, in other words, there is to be found that unknown side of ordinary life that
Benjamin, in an essay published while Fitzgerald was working on Tender Is the Night, called the optical unconscious.44
That Fitzgerald also associates these subtle reexes of the vision with the unconscious need not imply any inuence,
however, for the idea was virtually a commonplace in Europe at this time. Ossip Brik put it most bluntly in the year
that Fitzgerald started work on this novel: The task of the cinema and the camera is not to imitate the human eye, but
to see and record what the human eye normally does



not see.45 What Benjamin named the optical unconscious was also celebrated by Pierre Mac Orlan as the social
fantastic, by Ernst Junger as a second consciousness, by Tristan Tzara as the dream world of objects.46 For these
writers, camera vision introduces, precisely by breaking up the glass of ordinary vision, an unknown but no less actual
world full of revolutionary possibility.
As of The Great Gatsby that world was also full of possibility for Fitzgerald, but in this later novel the optical
unconscious is as terrifying as if it were surrounded by actual broken glass. The spectroscopic gaiety of the crowd in
Gatsby has given way to dread of the unseen. It is another, especially telling, measure of the difference between these
two books that where the one places African American characters in positions of unwonted prominence, the other
puts an Afro-Scandinavian in the grip of death. This is certainly the least explicable event in a novel with a great many
bizarre kinks in its narrative, but in this case at least the quasi-magical quality of the event seems to have a certain
symbolic purpose. The dead black body appears here at the edge of the optical unconscious because it is that which
conscious eyesight has suppressed. Its appearance is a visual parapraxis, an optical version of the slip of the tongue that
thrusts the word spic into a glittering social scene where it does not seem to belong. Where the movies might put
what apparently strikes them as the most pleasing sight possible, that of a white woman on a bed, the unconscious
secretes an unwonted image, apparently its very opposite. At the end of part 1, where the narrative itself breaks down,
this opposite emerges, putting death where Dick's movie narrative would have put sex, the black male body where he
had repetitively installed one young woman after another.47 Peterson is the human embodiment of what Dick tellingly
calls the Black Death (TN, p. 219) later in the novel, when his love for Rosemary and his condence have both
Fitzgerald's biography offers all sorts of ugly reasons why Jules Peterson might have appeared in such an unappealing
role. Surreal as it is, the Peterson episode is based on an actual scufe between Fitzgerald and Louis Mitchell, a
prominent African American musician and restaurant owner long resident in Paris.48 Fitzgerald seems to have
provoked a number of such drunken brawls during his stay in Europe, many of them having a distinctly racial
character. The most spectacular of these is the epic battle with the Italian police that now serves as the climax of Dick
Diver's breakdown in Tender Is the Night, a ght that in real life conrmed Fitzgerald's prejudicial notion that die
Italians have the souls of blackamoors.49 As Felipe Smith has very ably argued,



these ghts bring into the novel an obscurely realized conict in which a mature Aryan (TN, p. 233), weakened and
confused by drink, challenges a racial rival and loses.50
Still, it is not a very sophisticated reading strategy, nor perhaps a very fair one, to identify the character so entirely with
the author, no matter how closely they share experiences, and Smiths suggestion that Peterson's body introduces into
the novel the scandal of inter-racial sex actually seems a bit too sensible. Popping up as it does like a horric jack-inthe-box, Peterson's body also serves as a wicked advertisement of Dick's own desire for Rosemary, which is one
reason why it must be whisked offstage so quickly. As elsewhere in Fitzgerald's work, the racial gure that appears here
represents a certain kind of license, even a pattern of social change that leads toward moral and ethical relaxation. The
attraction of this sort of license for Dick is obvious, but its appearance in a black form also reveals his ambivalence,
even a bit of self-disgust. Though his desire seems to liberate Dick, at least into a fantasy world of potential license, it
also reveals him to himself as a material being, a body, and an increasingly aged one at that. Peterson's corpse is an
advertisement of the leaden, deadly side of desire, which reduces a human being at times to nothing more than dead
weight to be disposed of.
In this sense, the black body is the pivot on which Fitzgerald's hopeful ideas about modern visuality turn and confront
the equally real fears caused in him by modernity in general. Even in Tender Is the Night, in which urban modernity often
seems visually threatening and disturbing, there is a vestige of the relish for the unexpected that makes Nick such an
engaging observer of the modern scene. As in The Great Gatsby, the element of the unexpected, of the visually amazing,
is represented here by a black presence, which suggests a social reordering within the perceptual disorder brought
about by the modern media. At the same time, however, Peterson's body seems to mark a real blind spot, a sight that
the protagonist cannot bear to see. Where the freedom and mobility of the African Americans in Gatsby suggest a
general release from the constraints of time and space, the dead body of Jules Peterson represents the inevitable return
of these physical limitations. Here, as in the pages of Close Up and in the readies, the black body represents a material
reality that cannot be aestheticized by any medium, no matter how modernized.
If this scene is more overtly prejudicial than similar scenes in Gatsby, it is also more realistic, in an ethical sense, than the
rather irresponsible sensations that speed African American characters into and



out of that novel. The uncanny reappearance of Jules Peterson in Rosemary's bedroom allegorizes the reappearance of
race itself in the rest of Fitzgerald's work, especially in Tender Is the Night, where the subject comes up again and again in
ever more weirdly inappropriate ways. Race, like Peterson's murder, is a mystery that can't be solved and thus a story
that has to be retold over and over. But Peterson's reappearance also allegorizes repetition itself and thus makes
tangible the retrograde movement within Dick's life. The stages of Dick's decline, from this episode with Rosemary to
the battle with the Italian police and even to the humiliating late visit with Mary Minghetti, have an oddly forced racial
quality, as if Dick's own compulsive behavior in these scenes were being replicated at the formal level. As in its overall
narrative organization, the text itself seems to suffer from compulsive repetition, attached in this case to the racial
theme that seems to represent a reality that can never nally be transmuted into art.
Fitzgerald thus brings to focus on this single spot two very different feelings about a modernized visuality, motivated
by two very different aspects of it. As an entirely new way of seeing, the camera seems to offer liberating revelations,
but as a recording medium, lm seems to lock the spectator in a closed world of repetition. Thus there has crept into
Fitzgerald's spectatorial feelings the suspicion that modern visuality does not in fact offer anything new, that whatever
novel sights it has to offer are balanced out only too well by the inherent incestuousness of the medium. The peculiarly
confused metaphor of the quick rewind may therefore turn out to be unexpectedly apt, mixing as it does an intended
meaning of speed and progress with the confession of repetition and regress. The icker that seemed to promise so
much to Nick, as it did to so many modern artists and writers, turns out to harbor within it a principle of repetition so
profoundly regressive as to seem to many synonymous with death. In the end, then, it may not be that Fitzgerald loses
heart and abandons his interest in the folie du voir unleashed by the camera but that he begins to fear that this
particular madness is circular and constricting and thus modern only in the most ironic sense.

5 An Eyeminded People
Spectatorship in Dos Passos's U.S.A.
Of all the expatriate American writers of his generation, John Dos Passos had perhaps the closest acquaintance with
the art movements that made Paris the capital of the international avant-garde. A student of art and architecture, Dos
Passos was an illustrator and set designer as well as a writer, and this practical involvement seems to have made him
particularly responsive to the changes that transformed the arts early in this century. The Armory Show of 1913 was,
as he put it, looking back from the standpoint of the middle 1930s, a jolt, and the work he saw later in Paris by
Picasso, Modigliani, Marinetti, and Chagall seemed like missiles red from behind cubist barricades.1 These
experiences seem to have contributed to the extraordinary visual orientation of Dos Passos's great trilogy U.S.A.,
which achieved its early notoriety and remains well known primarily for its experimental use of visual techniques such
as montage.
Dos Passos also brought to his use of montage a close acquaintance with the actual practice of lmmaking. His
knowledge of Eisenstein, whom he met during a visit to Russia in 1928, has long been considered a source of his
interest in lm technique, but it is also quite possible that he became acquainted at the same time with the work of
Dziga Vertov, whose writings on the Kino Eye seem very close in spirit to the celebrated Camera Eye sections of
U.S.A.2 Vertov s Man with a Movie Camera, which appeared while Dos Passos was in Russia, anticipates the Camera
Eye sections in a number of ways, most notably in its self-conscious obsession with the camera itself, which often
becomes the most important character in the lm. Years later, Dos Passos had a chance to work on a lm himself, and
though this project, the Joris



Ivens lm eventually released as The Spanish Earth, was hardly a success for Dos Passos, it did at least give him a
chance to train his own camera eye on a scene of social and political struggle.3
As taken as he was by the formal possibilities of these innovations in the visual arts, however, Dos Passos was also
aware that they were accompanied by social changes that were at the very least politically and aesthetically ambiguous.
The Armory Show was such a shock, as he said in the middle 1930s, because it confronted a society in which even the
more conventional visual arts were very thinly distributed:
The people my parents knew had hardly any direct visual stimulants at all. There were engravings on the walls and illustrated magazines and
reproductions of old masters even, but the interest in them was purely literary. The type of drawing current in the late nineteenth century had
such meager conventions of representation that it tended to evoke a set of descriptive words instead of a direct visual image.

Since that time, he says, a change has come over the visual habits of Americans, a change so thorough and so
widespread that from being a wordminded people we are becoming an eyeminded people.4 The visual awakening
that Dos Passos dates in his own case from the Armory Show and which he associates in his own life with the cubist
barricades is mirrored, as he says in a number of different places, by a more general awakening caused by new
techniques in marketing and advertising: In New York the visual attack of the showwindows of Fifth Avenue stores
almost equals in skill and scope that of the windows of the picture dealers on the Rue de la Botie in the heyday of the
school of Paris.5 But this is not just a coincidental parallel. Shop windows resemble modernist paintings because the
discoveries of cubists and sur-realists in painting have become the commonplace of the window-dresser and designer.
6 Dos Passos was aware, in other words, that the innovations exhibited at the Armory Show had coincided with and
were in time consumed by innovations in technology, marketing, and entertainment that extended and provoked a
visual appetite that had barely existed at the turn of the century.
For Dos Passos, the subsumption of avant-garde techniques within this newly industrialized and commercialized
visuality was clearly retrogressive. In fact, the whole turn of an eyeminded people toward ever more powerful visual
representations distressed him. As early as 1925, he was lamenting the power of the movies and radio and subsequent
mechanical means of broadcasting entertainment and propaganda insofar



as they drove out of existence what might be called the arts of direct contact. Live drama, sporting events, and jazz
dancing still provided what the chilly fantasmagoria of the movies could not: palpable social experience.7 Like
Lippmann, among many other writers before and since, Dos Passos feared the mechanical intermediation that movies
and radio insert between human beings both because it obscures the real relations within society and because it seems
to put those relations beyond human control: We're not men enough to run the machines we've made.8 It is, in short,
mass production that Dos Passos fears and mistrusts, especially as it has begun to produce ideas and experiences in
addition to more tangible products. For an eyeminded people is not awakened to the world by the expansion of its
visual sense but is actually separated from it, screened from it, by visual representations whose immediacy is
paradoxically and impossibly greater than that which they represent.
Dos Passos was thus politically and socially mistrustful of the very techniques he put to such innovative use in U.S.A.
His ambivalence presents an opportunity, however, to investigate the complex relationship of aesthetic modernism to
the larger modernity of which it was a part and which it helped in turn to shape. This is especially true in that Dos
Passos's politics, and the politics of U.S.A., relate so uncertainly to the aesthetic modernism of which he was such a
pronounced proponent. At least on the surface, the formal enthusiasm for popular visual arts like photography and
newsreels so evident in U.S.A. corresponds directly to the populism of its content, for U.S.A. is unusual among
modernist masterpieces in being unabashedly on the left. In a way, then, U.S.A. might almost seem a kind of
throwback to a time when the avant-garde in art and politics could be thought to coexist, instead of contradicting one
another as they seem to do in the works of writers like Pound and Eliot. In time, of course, Dos Passos became
notorious for a conservatism every bit as deep as Eliot's, and it may be that this turn can be glimpsed in the halfsubmerged mistrust with which he views the popular forms on which he bases U.S.A. Or it may be that the three-way
relationship of avant-garde art, popular visual entertainment, and populist politics is too complex for these easy
equations and that reading U.S.A. carefully is one of the best ways to nd this out.
Though U.S.A. is composed in four different formats, including ctional narration and factual biography, the Camera
Eye sections and the vaguely historical montage sections called newsreels have always drawn the most attention.
When a selection from U.S.A. appeared in



Esquire in 1936, an editor's note called the piece a verbal equivalent of the inclusive techniques of photography.9 It is
common even now to associate the trilogy with the documentary movements of the 1930s, on the supposition that it
takes an objective visual approach to social issues of the time. In this, critics are simply taking the trilogy at its word, for
the Camera Eye and Newsreel sections are certainly meant to give the impression of unmediated visual
One of the rst results of a careful reading of U.S.A., however, is the suspicion that it is not nearly so visual as it claims
to be. The Newsreel sections, for example, seem to be misnamed, for they are not actually newsreels at all. As every
quick and cursory description of the Newsreel sections says, they are made up of newspaper headlines, stories
clipped from newspapers, and scraps of song lyrics. As Donald Pizer notes in his study of the trilogy, Dos Passos
constructed these sections by physically clipping bits from newspapers of the day and arranging the bits in a loose
collage.10 In doing so, Dos Passos is simply following what had been a common avant-garde practice since Picasso and
Braque had rst inserted such clippings into their paintings.11 In this case, however, the visual impact of the type has
entirely displaced any pictorial elements, so that the Newsreel sections resemble a printed page much more than a
series of photographs. How Dos Passos's composition process was supposed to result in a newsreel, which is after all a
montage of pictures and not a collage of words, is one of the major mysteries of the composition of the trilogy, as
uncritical repetition of this inappropriate title is one of the major mysteries of its reception. Dos Passos himself seemed
to think of newsreels in terms of sound and not in terms of pictures, which is especially odd, considering that for most
of the time covered by the trilogy the newsreels would have been silent. As he said late in his life, The Newsreels were
intended to give the clamor, the sound of daily life. In the Biographies, I tried to produce the pictures.12 This seems to
shift the emphasis very much toward the song lyrics that make up a signicant part of every newsreel section, but in
doing so it makes even more questionable the title Dos Passos chose to give them.
Perhaps Dos Passos was less interested in the visual quality of newsreels than in what Brian Winston has called a
newsreel notion of what counts as news.13 Newsreels were notoriously bereft of anything that could be considered
actual news, concentrating instead on scandals, ceremonies, sporting events, and human interest stories. As Siegfried
Kracauer huffed in 1928, the newsreels spliced together by various well-known companiesshots of ship
christenings, destructive res,



sports events, parades, and idyllic scenes of children and animalsmay well contain items of current news, but
certainly not events worth watching a hundred times.14 Actually, Dos Passos's newsreels usually contain a decent
ration of important world events, interlarded with publicity stunts, crime stories, and sports, an amalgamation that in
certain instances they seem to mock overtly:
clad only in kimono girl bathers shock dairy lunch instead of rst class cafe on amusement dock heavy losses shown in US crop report Italians
cheered as Austrians leave hot rolls in haste to get away giant wall of water rushes down valley professor says Beethoven gives the impression
of a juicy steak.15

The newsreel notion of what counts as news does not, in this version at least, exclude important world events so
much as it puts them on the same level as girl bathers, a giant wall of water, and a juicy steak. Beethoven, a crop
report, and the Austrian withdrawal from Italy all occupy about the same mental space as the hot rolls in a rst-class
caf. Obviously, Dos Passos is telling his readers that information offered in this way is meant to be consumed, not
It is perhaps in this extended sense, then, that the newsreel sections can be considered visual. For the newsreels
create and then speak to an eyeminded people, to an audience that has been encouraged to look rather than to read.
Reading implies sequence, hierarchy, causality, all the effects of the basically linear organization of print. When Dos
Passos cuts up and spatially rearranges the words from his newspapers he is acting out the triumph of a spatial
organization, a visual organization, in which elements can be arranged in many different ways without any particular
consequence. Subtracted along with sequence, however, is the causality that might make events intelligible and, along
with it, the space in which the observer's own actions might have perceptible effect. In other words, Dos Passos is not
as interested in representing the appearance of the visual, a rather difcult matter for a book in any case, as he is in
representing the effects of it on social life. And these effects are decidedly ambiguous, leading out toward a
revolutionary reorganization of modern life and at the same time backward into a regressive and implicitly
conservative repetition.
Similar mixed feelings may lie behind the Camera Eye sections, which are also a good deal less overtly and literally
visual than their title implies. Dos Passos claimed in his 1937 introduction to The42ndParallel that the Camera Eye
sections were to indicate the position of the observer,16 and a few of these sections do carry out this program by



rendering as narrative the visual experience of a particular individual. Camera Eye 3, for example, limits itself to the
immediate visual impressions of a little boy, transcribed as directly and naively as possible: it's black dark and the
blue tassel bobs on the edge of the dark shade shaped like a melon and everywhere there are pointed curved shadows
(p. 29). But there are in fact many more Camera Eye sections that are predominantly or even exclusively aural, some
of which might more appropriately have been named for the phonograph: and the needle went rasp rasp and far away
a band played and out of a grindy noise in the little black horn came God Save the King and the little dogs howled
(p. 56).17 Dos Passos rather frequently has his Camera Eye record onomatopoeic sounds like the rasp of the
phonograph needle or the airraid siren that goes ayayoooTO in Camera Eye 34 (p. 509), and he also rather
frequently focuses attention on the ears of his observer: ears dazed by the crash of alien gongs the chuckle of rattles
the piping of incomprehensible utes the swing and squawk of ununderstandable talk (p. 932). Other Camera Eye
sections seem devoted exclusively to the other senses, as Camera Eye 9 concentrates on smells: all day the
fertilizerfactories [sic] smelt something awful and the smell of cornstalks and the reek of rotting menhaden from the
fertilizer factories (pp. 8687). Taking the camera eye metaphor literally is, of course, a senseless procedure in any
work of literature, much less a work as various as U.S.A., but even taking it seriously becomes difcult when so many
of the sections insist so obviously on sensory experience that a camera cannot record.
Apparently the camera eye metaphor meant something else to Dos Passos besides pure visual impressionism. Part of
what it may have meant is indicated by a comment in a late interview to the effect that the Camera Eye sections were
a safety valve for my own subjective feelings.18 This helps to make some sense of these enigmatic sections, for they
do seem to concern a single protagonist who can be addressed as Jack (p. 369), as Dos Passos was, and who shares
with Dos Passos a great many particular experiences. But it is a peculiar comment in at least one other respect, since it
has been more common, from Fox Talbot right down to Roland Barthes, to consider the camera as essentially
objective rather than subjective. At the time when U.S.A. was published, of course, cameras inevitably suggested
documentary realism of the kind made so famous by Walker Evans and Dorothea Lange. In literature, particularly in
American literature, the camera is associated more usually with this kind of realism than with the sort of
impressionistic interior monologues that constitute the Camera Eye sections of



U.S.A.19 There are certainly some other celebrated associations of an intensely subjective rst-person narration with
the camera, notably Christopher Isherwood's in Goodbye to Berlin, but even here lip service is paid to the conventional
notion that the camera is a disengaged and dispassionate recording instrument.
Actually, Isherwood's use of the camera metaphor brings out one of the more important discontinuities in it,
particularly in the 1930s, when documentary photography was somehow supposed to be simultaneously objective and
engaged. For the supremely condent, simply recording reality was a politically committed act, since the truth of social
conditions could ostensibly be read straight from the face of things, but for those, like Isherwood, who were less sure,
observation was almost essentially distinct from action. The objectivity of the camera eye becomes a kind of
subjectivity, not because it is slanted or distorted but because it is isolated and detached. And this seems very close to
what Dos Passos has in mind in associating his camera eye with a subjective point of view: that there is something
structurally isolating in eyesight itself, something that the camera exaggerates by separating the other senses from the
visual, physical presence from the act of seeing, and one moment in time from every other.
Eyesight is associated with this kind of isolation even before the rst Camera Eye section, before the trilogy itself
properly begins. The introductory vignette that Dos Passos wrote in 1937 to help frame the nished trilogy sets an
unnamed young man walking through a crowd with greedy eyes, greedy ears taut to hear, by himself, alone (p. 1).
The eyes, in fact, never receive the answering icker of eyes they search for, only the ears busy to catch the speech
are not alone (p. 2). Because, as Dos Passos famously says at the end of this vignette, U.S.A. is the speech of the
people (p. 3), sociality is inherently aural, which seems to make the visual, especially the silent visual contact of the
modern crowd, inherently isolating. As the trilogy progresses, then, other eyes seem less to answer the Camera Eye
than to threaten it. From the old men bowing with quick slit eyes (p. 90) in Camera Eye 10 to the big man with eyes
angry in a big pumpkinface who sits and stares at us (p. 1209) in Camera Eye 51, the trilogy assembles a crowd of
hostile eyes, or rather a string of them, like the probing eyes jerking along in the rush hours in front of her like beads
on a string (p. 876) that depress Mary French. Thus many of the Camera Eye sections seem in a sense to turn the
camera around and focus it on the ostensible observer, so that these sections are not about looking but rather about
the discomfort of being looked at. Of course, the two experiences cannot be so



neatly separated, and one of Dos Passos's points seems to be that multiplying and extending the experience of looking
sooner or later makes everything seem already looked at, a quality it wears almost as if it were the look itself. Thus the
one who stares lives in a world of stares, and the camera ends up recording a kind of general self-consciousness, on
both sides of the lens, that comes from living with cameras around.
The Camera Eye persona, in other words, represents a particular kind of subjectivity, the kind also explored with such
ambivalence by Fitzgerald, a self-consciousness polarized to the rest of the world by mutual regard. It's a selfconsciousness that sometimes shrinks to a point under its own examination, as when the persona, sitting in a trench
somewhere near the Marne, feels his shyly tingling ngers feel out the limits of the hard immortal skull under the
esh inside the new khaki uniform inside my twentyoneyearold body (p. 421). What eye-sight tends to do in these
vignettes is trace out the boundary of this self-consciousness, as when daylight enlarges into my sweet darkness at
the beginning of Camera Eye 39 and virtually forces the eyelids open (p. 649) or, more revealingly, after the Paris
General Strike of 1919 when the protagonist nds himself peeping out from under the sliding shutter that's down
over the door into the hard rain on the empty streets (p. 700). There is perhaps a submerged pun on shutter in this
particular episode, one that makes the shutter of the camera eye into a kind of barrier, a barricade, behind which the
persona can hide, where the desire to look out contends with the dread of being seen. The utter disengagement of this
particular camera eye from the revolutionary events around it illustrates again the way the progressive possibilities of
the new visual media give way to isolation, impotence, and retrogression.
This spectatorial notion of the self is based in part on the experience of a tiny group of American expatriate writers,
who felt isolated as college students in the United States because they were incipient aesthetes and then even more
isolated in Europe because they were expatriates. It was a group that, according to Malcolm Cowley, derived much of
its character from the experience of noncombatant service in World War I, an experience that was shared by Dos
Passos, Hemingway, e. e. cummings, Harry Crosby, Louis Bromeld, Robert Hillyer, Dashiell Hammett, and Cowley
himself, not to mention the persona of the Camera Eye sections of U.S.A. The chief result of this experience was
what Cowley calls a spectatorial attitude. Observing the war from a distance, unsafe though it may have been, turned
them into watchers of what seemed a special circus a spectacle. Cowley clearly



considers this spectatorial attitude to be part of the monumental indifference that the 1930s would have to wring out
of the remnants of the 1920s, part of a class attitude peculiar to young Harvard men of the prewar era, who had grown
up with the idea that their lives were charmed and couldn't shake it even for something like a war.20 Even as limited a
contextualization as this goes to show that the isolating subjectivity of the Camera Eye is in some sense also an
objective condition, related to general social changes. For Dos Passos, however, those changes are not limited to
obvious calamities like the war, and they have an effect well beyond the lost generation that acquired its spectatorial
attitude along the fringes of it.
The spectatorial Camera Eye is actually just an especially intense case of the eyemindedness that Dos Passos decried
in 1936, while he was nishing U.S.A. The problem of the trilogy is not just the decay of language, as has been
persuasively argued by a number of critics, but the replacement of language in the social world by visual imagery and
the attendant change when Americans shift from being a wordminded people to being an eyeminded people. The
breadth and depth of this change can be seen when the working-class characters in the trilogy go to the movies. In the
earliest stages of the Charley Anderson narrative, Charley and his girlfriend Emiscah are turned to jelly inside by
Birth of a Nation (p. 331). Later in the trilogy, Joe Williams and Delia have the same experience at Four Horsemen of the
Apocalypse (pp. 416417), but in this case their excitement is mixed up with the Belgian war pictures. The excitement
that they feel with the war and everything ickering on the screen is clearly sexual, but it is also oddly isolating and
enervating: Del said wasn't it terrible and Joe started to tell her about what a guy he knew had told him about being in
an air raid in London but she didn't listen (p. 416). As excited as they are, the characters are actually connected to one
another only through the screen, in a way that anticipates Guy Debord's analysis of thirty years later: Spectators are
linked only by a one-way relationship to the very center that maintains their isolation from one another.21 When Dos
Passos laments the demise of the arts of contact, he does so at least in part because these arts, unlike movies and the
radio, help keep their audiences in contact and thus foster a viable social world.
An even more serious isolation striking an eyeminded people is, however, an isolation in time. In 1927, Dos Passos
One of the most extraordinary things about industrial society of the present day is its idiot lack of memory. Tabloids and movies



take the place of mental processes, and revolts, crimes, despairs pass off in a dribble of vague words and rubber stamp phrases without leaving
a scratch on the mind of the driven instalment-paying, subway-packing mass.22

Thus Dos Passos echoes Kracauer's analysis of about the same time:the ood of photos sweeps away the dams of
memory.23 For Kracauer, photography, which isolates one moment out of the stream of time, is simply incapable of
rendering reality with any of its signicance intact, but its visual images are so powerful that they actually supplant
authentic memories, leaving the modern audience with a kind of amnesia. Thus the Camera Eye persona seems to
carry nothing with him from segment to segment, so much so that it would be difcult to argue, without the parallel
episodes from Dos Passos's own life, that these segments do in fact represent a single character. But the same is true of
the far more naturalistic characters in the narrative sections of U.S.A., who travel much more continuously in time but
manage to retain just as little of it.
In fact, it would not be far wrong to say that the narrative of U.S.A. itself suffers from an idiot lack of memory. As
Donald Pizer has noted in his excellent study of the trilogy, each narrative segment seems experientially isolated from
all the others, even the others devoted to the same principal character. There is no narrative summary or recapitulation,
indeed no reference at all from segment to segment, no sense of surprise when some new twist of fate takes a character
on a wholly unexpected path, no sense of recognition when prior acquaintances reappear.24 Without this kind of crossreference, the lives of the characters are lived in what Michael Denning calls a kind of continuous present25 in which
actions have no consequences and effort no effect against the general, vague tidal pull of disaster and death. Even
within this continuous present, the characters are frequently surprised by their own actions, as if they were as incapable
of anticipation or reection as the text itself: Before they knew it Larry and Joe were singing (p. 492). Dos Passos's
characters seem so singularly incapable of choice or agency in part because there is no time for it; swept along from
one discontinuous moment to the next, they are in a state of constant, bewildered surprise: Almost at his hotel he ran
face to face into a girl who seemed remarkably pretty, before he knew it he was asking her what she was doing out so
late (p. 666). Here the comma splice makes for a kind of rudimentary montage, a juxtaposition of moments, but it
also stands in for the missing logic that would give these two moments



some causal connection. This sense of always living life one beat behind gradually builds up in the characters a general
feeling of stunned defeat, a feeling Joe Williams sums up by saying, All my future's behind me (p. 297). Joe's practical
failure is thus directly related to his inability to recognize the present until it is upon and then past him.
A metaphor frequently used by critics for this inexorable yet atomized kind of time is that of the assembly line, a
metaphor that ClaudeEdmonde Magny intriguingly mixes with another: this fate is always the same goddess in
different disguises, the same one that alternately exalts and casts down the characters of U.S.A., that turns the cameras
with the toc-toc of a coffee grinder or a machinegun.26 The suggestion in Magny's odd metaphor is that the turning
camera does not simply record but actually produces the behavior of the characters in U.S.A., that the movie camera is
a kind of assembly line of behavior. It is, in other words, the quick rewind so unconsciously deprecated by Fitzgerald, a
pattern of repetition begun in lm and then extended to the lives of its viewers. The assembly line and the camera
share a rhythm, an inexorably steady repetition of the same, but the camera extends this rhythm from work to play,
from the factory to the whole of life. In other words, the temporal and experiential discontinuity of the lives in U.S.A.
is a feature not merely of their having been lived under industrialism but also of their having been lived in a eld of
vision delimited by the camera. The spectatorial consciousness that seems so peculiar a feature of the Camera Eye
persona is in fact characteristic of the whole varied population of U.S.A., a population whose eyemindedness is
apparent not just in its visual habits but also in the very structure of its experience. All the revolutionary possibility that
was so exciting to artists like Vertov is lost, not just because movies become an industrialized entertainment form but
also because mechanical recording is by nature conservative and repetitious.
If this is the case, however, the structure of U.S.A. itself seems to acquire a fairly equivocal signicance. For what
purpose would the trilogy pay homage in its own forms to the social and aesthetic forces responsible for the paralysis
of its characters? Or are these forms, the Camera Eye sections and the newsreels in particular, to be read as satirical,
cautionary, even homeopathic, in their relation to spectacle? Has Dos Passos tried to conne in one sprawling work the
mixed feelings about modern media society that Fitzgerald spreads out over The Great Gatsby and Tender Is the Night?. A
great deal of the celebrity of U.S.A. comes, of course, from the excitement caused by its modernistic reference to
cameras and newsreels and its mimicry of lm montage.



What to make of the disjunction between this excitement and the hopeless, even nihilistic, view taken of the life lived in
a spectatorial society? It is precisely in posing this last question that U.S.A. becomes most interesting, for this is the
question posed by most important modernist works, most obviously by The Waste Land. In what way could modernist
works of art derive their own sense of exhilarated technical freedom from social conditions that also seemed to mean
oppression and even experiential paralysis? And what relationship would the aesthetic freedom thus wrung from social
conditions bear to any more general freedom? Answering these questions seems to be one of the most important, if
one of the most thoroughly submerged, ambitions of U.S.A.
When the trilogy nally hits the low point toward which it has been spiraling for over a thousand pages, when Sacco
and Vanzetti are executed, the Camera Eye gives up observation for oratory and cries out all right we are two nations
(p. 1157), thus identifying what has been the great aw underlying all the little faults in U.S.A.: class division. It is not
just the case that working-class lives are different from those of the managerial intelligentsia, or that these are so
isolated from one another, but that they seem to suffer in two completely incompatible ways. The central feature of
working-class life in U.S.A. is its isolation. Dos Passos's quintessential working-class characters are actually vagrants
and wanderers: Fainy McCreary in The 42nd Parallel, Joe Williams in 1919; Ben Compton in 1919 and The Big Money,
and nally the anonymous Vag whose story frames the trilogy. In some cases, Dos Passos seems to want to attach a
little of the romance of the road to the futile wanderings of his working-class characters; in others the irony of their
isolation rises to the surface. This is particularly true of Ben Compton, who works most assiduously toward a class
solidarity, only to be split off, turned out, and driven from pillar to post by the law. The tfulness of working-class
association thus becomes one of the understated tragedies of the trilogy, and one of its critiques, for the isolated,
formless wanderings of these characters are surely meant to represent the social and temporal atomization that
industrialism visits on those it turns into individuals and the strategic way it pits individuality against the class
organization that might bring actual change. For the middle-class characters, on the other hand, the great danger is not
isolation but conformity. The ruin of characters like Charley Anderson and Richard Ellsworth Savage occurs at parties,
not on the road, and the sickness they sufFer from begins when they are drawn easily and effortlessly



into some large organization that gradually extracts both individuality and self-respect.
That this class division is also a stratication, that the middle-class characters suffer from what is in other terms sheer
luxury while working-class suffering, ironic though it may be, is still indistinguishable from unadulterated want, is not
lost on Dos Passos, who depicts this difference quite graphically at the end of the trilogy, when the transcontinental air
passenger, stuffed full of business and pleasure, vomits it all back into his empty lunch container, while the vagrant
waits all alone in the desert below, without anything, even a ride (p. 1240). And it is rather frequently simply this
stratication that matters, for characters like Savage and Anderson are often alone and very lonely, even as they
become mere ofce functionaries, and characters like Mac and Joe feel the pull of conformity as well, most often in the
form of matrimony. At the same time, however, the division splits apart for examination what Dos Passos clearly feels
are contradictory effects of capitalism, which welds together and splits apart at the same time, isolating its workers in
the very act of xing them in functional positions. To map these two effects off onto different classes is in one sense a
confusion, but it is also a useful device for exposing a division that Dos Passos feels is more fundamental than class
The same division is represented formally in the trilogy by the Camera Eye and Newsreel sections. For Dos
Passos, these apparently represented a fundamental contrast between individual and collective experience: The Camera
Eye aims to indicate the position of the observer and Newsreel to give an inkling of the common mind of the epoch.27
It seems to go without saying that these will be somehow distinct from one another, that two quite different techniques
are required to represent individual and collective experience. On the one hand, the Camera Eye sections evoke the
snapshot, made and apparently consumed in private; on the other hand, the Newsreel sections replicate lm, which
is not only a formal amalgamation of still pictures but also a form that is made and consumed collectively. At the same
time, however, these two techniques are ostensibly derived from the same source, the camera, which seems naturally
associated with individual isolation on the one hand and with collective experience on the other. The truth of the
matter, of course, is that the camera has conspired with capitalism in such a way as to make its contradictions more
painful and less obvious at the same time. The machine-made individuality that emerges from the snapshot is easy to
amalgamate into a movie crowd, and the crowd quite easily dissolves into distant individuals, especially



since the conditions of moviegoing already prevent individuals from seeing one another or conversing. The
contradictory and yet necessary relationship between loneliness and conformity is thus cemented more rmly into
place by visual habits that the camera has made pervasive.
If it is true, then, as J. Ward Moorhouse says rather vauntingly in 1919, that there isn't any public since the war
(p. 617), it is also the case that there aren't any real individuals, and the force behind this paradox is to be found very
largely in Moorhouse himself. In fact, Moorhouse stands in the place, both formally and sociologically, left empty by
the demise of the public. Characters who otherwise have almost nothing in common, like Joe Williams, whose sister
gives her life as secretary to Moorhouse, and Richard Ellsworth Savage, who becomes Moorhouses chief toady, nd a
connection in him. But the connection is in every way a false one, for it robs individuals of their independence without
giving them any common interest in return. When Moorhouse insists on the eradication of prejudice (p. 1171), he is
quoting almost directly from the real public relations counsel Edward Bernays, and he means by this eradication
precisely what Bernays meant: the erasure from the public of its memory, its character, so that advertising could work
its will on the blank consciousness of a faceless individual. Turning individuality into this sort of blankness is the rst
step in merging it back into a uniform collectivity.
In the forefront and among the rst to be enlisted, Moorhouses natural associates and also his obvious targets are the
young people of Dos Passoss generation who had already thrown off their prejudices in favor of what they fancied
were private morals (p. 688). The young people in U.S.A. so naturally follow a path from aestheticism to expatriation
to advertising in part because they are simply mimicking the path actually taken by young modernists such as Cowley.28
Not surprisingly, that path is usually represented as a decline or at least as a compromise, so that the poet-advertiser
serves, according to Michael Denning, as a cautionary obsession for a whole generation of American writers.29 But
Dos Passos actually seems to see a kind of ironic fulllment in the way the desire of someone like Savage to be a
private individual (p. 686) leads him, by a series of abdications and self-indulgences, to a life in public relations. In
the end, as Sartre points out, there is simply nothing left of the individual Savage once set out to be: There is no single
one of Dick's or of Eleanors gestures which is not a public demonstration, performed to a humming accompaniment
of attery. As Sartre goes on to explain, Savage has simply become an advertisement, a newspaper notice, reporting
or declaring his reactions instead of experiencing



them.30 He is also, at this point, an utter cad, whose individualism has congealed around a single principle, as
enunciated by his female alter ego, Eveline Hutchins, Never do anything difcult (p. 692). This purely privative
notion of the private leads in one direction to Eveline's suicide and in the other to Savage's intellectual and moral
extinction in Moorhouse's ad agency, where Savage is so successful precisely because he has rst practiced on himself
the erasure he now visits on his audience.
Along with these life histories, Dos Passos also charts the transformation of the art that played such a large role in
them. The drift of young would-be poets and artists like Savage and Hutchins toward advertising also represents the
adaptation of modernist techniques to the demands of business, an adaptation Dos Passos was already talking about as
he worked on the trilogy:
The music of Stravinski and Prokoeff and Diageleff's Ballet hail from this same Paris already in the disintegration of victory, as do the
windows of Saks Fifth Avenue, skyscraper furniture, the Lenin Memorial in Moscow, the paintings of Diego Rivera in Mexico City and the
newritz styles of advertising in American magazines.31

What Dos Passos himself calls newritz styles of advertising Moor-house calls a modern campaign of scientic
publicity (p. 625), and though it is a little difcult to tell what such a campaign would have looked like within the
ctional world of U.S.A., Moorhouse's own speech patterns tell a great deal. For Moorhouse speaks in uent ellipsis:
I think he can be brought to appreciate the advantages connected with the name dignity established
connections (p. 1172). The disconnection of Moorhouse's speech into asyntactical nuggets is itself a bizarre kind
of montage, and it represents both the inuence of montage on advertising and the penetration of that advertising
aesthetic into Moorhouse's own consciousness. Even in what pass for intimate moments, Moorhouse speaks in the
same elliptical style: why, I'm an old newspaper man myself Eveline, permit me to say that you look so charming
and understanding this illness of my wife poor Gertrude I'm afraid she'll never be herself again (p. 624).
And it is clear from the easy way that such condences drift into pure public relations talk, organized on the same
principle, that the asyntactical disconnection of one idea from another is as much a part of the persuasive technique as
any of the words employed. In fact, Dos Passos employs an ellipsis to trick the technique into exposing



itself: my aim was to get the big interests to take the public in to take the public into its condence (p. 624).
Moorhouse is himself so thoroughly taken in, he has so thoroughly insulated one thought from another and himself
from his listener, that he notices nothing odd in the drifting nonidentity of these two phrases. In this he is the best
example of Sartre's contention that the people in U.S.A. speak always as if for publication, but only if it also be
specied that the advertisements they speak are modernist advertisements formed on the principle of montage. In the
end, even the seemingly liberating aspects of montage, which seems able to disarrange and redene reality, lead back to
the essentially isolated, spectatorial condition that cements the present into place.
If the social problem that U.S.A. is supposed to confront is not just class division but also the fragmentation of the
public into a mass of individualized spectators, then how could the form of the trilogy itself be read except as another
symptom or a collection of symptoms? If modernism itself is so thoroughly implicated in the bemusement of the
public, then how would it have been any different if the partially autobiographical Savage had gone on to write U.S.A.
instead of enlisting in Moorhouse's advertising army? Is the form of U.S.A. perhaps a form of despair, of acquiescence
in the face of social facts, as leftwing critics have long claimed in the case of other modernist masterworks? In this case,
wouldn't it also be fair to say that the modernist form of U.S.A. is not modern at all but backward-looking and belated,
gripped by a past it cannot change?
Perhaps some unexpected answers to these questions are to be found where the trilogy violates its own form, where
the boundaries between the sections give way a little and the montage form begins to reveal some of the potential that
its proponents have always found in the spaces between individual elements. The narrative sections of U.S.A. are rife
with such violations: it seems part of the atomization of capitalism, especially in its more transnational stages, that
seemingly separate plot-lines will sometimes cross almost purely by accident. Thus certain characters, especially old
Doc Bingham, who appears only at the very beginning and the very end of the trilogy, will reappear in new plot-lines
almost as if they were entirely new to the narrative. There are often odd dislocations, shifts or jumps backward or
forward in time, when characters with their own narrative lines appear suddenly in the narratives of others. Thus a
considerable section of Richard Savage's story is telescoped unmercifully when it reappears again in Anne Elizabeth's
chapter covering the same period of time (pp. 702703). Joe Williams's



rueful admission, All my future's behind me, is actually literally true for the reader, who has already seen Joe's future
in the narrative of his sister Janey. The sense of asynchrony this gives, as if the characters were all living at slightly
different speeds, reects the isolation within which they live, the lack of a mutually referable standard, even of time, but
it also makes the trilogy read rather cinematically, with ashbacks and parallel stories interrupting one another, until the
main narrative becomes the story of these interruptions.
In a very few cases, however, dislocations of this kind seem to reveal something else entirely, a hidden order, a truth
that is social in a very strict sense, since it seems to take more than one person to apprehend it. Such an episode, an
eminently visual one, seems to occur in 1919 when an American oil tanker catches re in the harbor at Genoa. This is
one of many experiences shared by the Camera Eye persona and Richard Ellsworth Savage, who feel virtually the same
misapprehension when they see the ames: was the ancient ducal city burning? (p. 487); Judas Priest the
goddam town's on re (p. 525). But the Camera Eye persona also seems to share this experience with another
character, for the strangely dislocated question fragment why don't they scuttle her? (p. 487) that pops up in Camera
Eye 33 is quoted almost verbatim from the bosun of the tanker, with whom the Camera Eye persona has had no
apparent contact. Indeed, the bosun is befriended by none other than Joe Williams, who is with him in a dinghy when
he wonders out loud Why the hell don't they scuttle her? (p. 557). How does this rather professional-sounding
comment make it from Joe's narrative to Camera Eye 33?
There is no commonsensical answer to this question, since there seems to be no way for anyone else to have overheard
this conversation, transpiring as it does in a dinghy oating in the open bay. But there is a conduit of a kind between
Joe's narrative and the Camera Eye sections, a medium between them, as it were, because Joe eventually stumbles
into a couple of Americans in khaki uniforms (p. 559), who turn out to be Richard Ellsworth Savage and his
Harvard chum Steve Warner. Not that this is at all apparent from Joe's point of view, of course, but the attentive reader
will remember from an earlier section that Savage and Warner have encountered a young fellow who was a sailor on
an American boat and who shows them some silk stockings he'd salvaged off the burning oilship (p. 527). In fact,
this young sailor tells the two Harvard men much of the story related several chapters later in what turns out to be the
concluding pages of Joe Williams's life in 1919.



Though this may seem to be simply one more random encounter in a book full of such incidents, Savage's meeting
with Joe turns out to play a pivotal role in his life. Though Joe, who is quite drunk, remembers very little of the
conversation that takes place, Savage recalls a long diatribe against the war: This whole goddam war's a gold brick, it
ain't on the level, its crooked from A to Z. No matter how it comes out fellers like us gets the sy end of the stick,
see? (p. 527) Joe's expansive phrase fellers like us, may or may not be meant to include Savage and Warner, who
certainly have not gotten the sy end of the stick, but Savage takes the sailor's words very much to heart
notwithstanding. He later repeats them almost verbatim in a letter home, quoting Joe: As the young fellow we had that
talk with in Genoa that night said, it's not on the level, it's a dirty gold-brick game put over by governments and
politicians for their own selsh interests, it's crooked from A to Z (p. 529). Savage concludes that if it wasn't for the
censorship I could tell you things that would make you vomit, but he has already gone too far and is soon called on
the carpet to explain the tone of certain letters (p. 535).
This is, as it turns out, the dening moment in Savage's life, for he is drummed out of the Red Cross as a pacist. In
his elaborately romantic reaction, Savage comes most closely to resemble the Camera Eye persona, quoting the same
lines from Swinburne's Song in Time of Order to express his detestation of governments (pp. 538, 447), as well as
Dos Passos himself, who had his own run-in with wartime authority over the tone of certain letters.32 In fact, Savage
seems determined to become Dos Passos, or at least constructs an elaborate daydream of living in a sunscorched
Spanish town, sending out aming poems and manifestoes, calling young men to revolt against their butchers
(p. 538). That he does not become a famous revolutionary writer, that he does not, for that matter, write U.S.A., is due
to another of those unhappy accidents, in the course of which he meets an old friend, gets drunk, and sheepishly
abandons his daydream of revolt. The section ends with Savage dropping overboard the compass that was to guide
him into Spain (p. 540), an act that brings to a conclusion the long, tangled line of narrative that starts when Joe
Williams drops his Navy uniform overboard at the very beginning of 1919. The revolt implied in that act of desertion
has nally sputtered out and died, like a torch dropped in passing from hand to hand.
However, the circuitous way that spirit of revolt moves from section to section, mode to mode, and life to life is clearly
supposed to imply a different possible outcome. The random encounter between



Williams and Savage, especially the easy way Williams speaks of the two of them as fellers like us, overcomes for a
moment the class division that is the major social ill identied in U.S.A.. In the same process, the more or less visceral
insights of an incipient working-class consciousness are passed over to someone who is actually fairly close to power
and who will come to occupy a position with some inuence over public opinion. But the most important insight
passed over in the course of this random encounter is that it is not random at all, that the seeming disorder that
characterizes wartime Europe simply disguises an order too large and impersonal to grasp. In fact, the apparently
random fate that attends characters like Joe Williams, what he calls getting the sy end of the stick, is simply the
expression of an iron necessity: it is something that always happens. Much later, when Savage is congratulated for his
success, he counters All a series of accidents (p. 670), but the reader is well aware that it hasn't been a series of
accidents at all, but the result of family pressure, military loyalty, and class privilege. And this may very well be why
Savage cannot nally benet from his meeting with Williams, because to really admit that it ain't on the level is to
confront his own privileged status. To assert that everything is an accident is to obscure that privilege and
simultaneously to obscure from himself the particular loss of freedom that privilege exacts, for Savage must also pay
very dearly for being cosseted by the powers-that-be.
The way this insight must be pieced together from evidence scattered throughout the narratives and shared between
the modes suggests, of course, that reading U.S.A. properly means penetrating its apparent randomness to the
oppressive order that expresses itself in the random.33 The very possibility of such a reading further suggests that the
disorientation inherent to capitalism may sometimes overcome itself by throwing individuals, and the facts they
possess, into new association with one another. The way this happens with Joe Williams and Richard Savage is
dependent on the conditions of wartime Europe, which threw together people who might never have come in contact
otherwise. But even these conditions are enclosed within a larger pattern of migration that keeps Williams on the run
even after he deserts the Navy, and the suggestion in U.S.A. is that such migration exposes individuals to different
classes as well as different nations. Migration, in this respect, becomes a kind of experiential montage, in which the
very randomness that does sometimes disorient and confuse also occasionally throws things together in such a way as
to illuminate the necessity they express.
In the case of Joe Williams and Richard Savage at least, this illumination is quite literal, for the event that brings them
together is a visual



spectacle. The description of the Genoa re in Camera Eye 33 puts particular emphasis on the visual impact it has on
the crowd:
Genoa eyes ared with the light of the burning tanker Genoa what are you looking for? the are in the blood under the moon down the
midnight streets in boys' and girls' faces Genoa eyes the question in their eyes (p. 488)

The quest and the question in this case seem frankly sexual, and the are of the relight seems primarily to motivate a
similar are in the blood of the boys and girls in the crowd. What the boys and girls are looking for, apparently, is some
sign of sexual availability in one another. Simply by putting a question in people's eyes, however, the re excites an
interest that is not so simply carnal. The questions raised by the unexplained spectacle of the re was the ancient
ducal city burning? why don't they scuttle her?link the various different spectators and their accounts together
and form the basis for the more important questions that arise when Williams and Savage compare notes: This war's
hell ain't it de truth? (p. 527). Even the visceral excitement of the visual spectacle, in other words, can lead to a critical
conclusion by focusing the interest of different people on the same part of the puzzle.
And yet there are certain ways of putting together this puzzle that Dos Passos seems reluctant to make explicit. There
is another version of the meeting of Joe Williams and Richard Savage embedded even more deeply in the text,
dispersed even more widely across its pages. Joe's half of the encounter occurs in Port of Spain, when a young man
who says his name is Warren Jones catches Joe's eye and strikes up an acquaintance (p. 376). Jones is a wandering
expatriate, much like Savage and his friends, and he romanticizes the expatriate life because it can produce such
accidental encounters: seeing the world like that, meeting all kinds of fellows, going to all kinds of joints, [one] must
see some funny sights (p. 380). As it turns out, however, the funny stuff he is most interested in is distasteful to Joe,
who spurns a nal, unmistakable advance and ees back to his ship. Not only is this encounter a preguration of his
later meeting in Genoa with Savage and Warner but also it is the source of the abused motto he passes on to them
almost two hundred pages later: Whatever happens, wherever you are, the seaman gets the sy end of the stick
(p. 383). In its original context, the metaphor has a graphic, though apparently unconscious, sexual connotation, which
is not in fact at all inappropriate, since Jones so clearly uses his wealth and class status to sexual advantage. What he
rather lamely tries



to typify as funny, that is to say lawlessly extraordinary, is, from Joe William's point of view, just another expression
of the one invariable law that dominates his life.
When Joe repeats his motto, two hundred pages later, to Savage and Warner in Genoa, it should give the encounter a
rather different cast than it supercially seems to have. The question that hangs in the ery air of Genoa, what the
Camera Eye 33 calls the question in their eyes, the question of sexual availability, should acquire a different, and a
riskier, meaning. In doing so, it would forge a link, through this episode, with another in Savage's past, for he has also
had a rather similar encounter in a seemingly different context. Back at Harvard, out for a night of carousing with his
friend Ned, Savage almost literally stumbles into a thuggylooking individual and a sailor whose legs were weaving
(p. 439). Though Ned strikes up an acquaintance and goes with the two to a Turkish bath, Savage panics and bolts for
home. What seems to motivate Savage here is neither disinterest nor disapproval but rather sheer fear of exposure.
Later he berates Ned for his indiscretion: picking up a sailor in Scollay Square so damn risky (p. 440). His fear is
apparently the same one that torments Warren Jones, the fear of blackmail, which is precisely the course of action
urged on Joe Williams by his shipmate Tiny: Blackmyl 'im, that's what I'd do, Yank (p. 383). Passed through the
mirror in this way, class status becomes a liability, because it must be protected, and the cash advantage passes to the
other side, which can become rich since it does not fear exposure.
The meeting in Genoa between Joe Williams and Richard Savage therefore stands in stead of another meeting, the two
torn halves of which it cannot or dare not bring together. When Williams ees his sexual encounter for fear of
exploitation and Savage ees his for fear of blackmail, they leave empty in the middle a sort of Utopian encounter in
which both sides realize the coercive power of class and cash and in realizing it throw it off. And something of the sort
does happen, as Williams embraces Savage with the term fellers like us, but the sexual implications of that phrase,
which would have been so clear in either of the two rehearsals for this scene, are scarcely allowed to reach the surface.
And it may be that the political rebellion that comes out of this meeting is so short-lived because it leaves untouched in
its protagonist a deeper level of hypocrisy, one concerning sexual identity, that would have to be reached before any
political conviction could take.
Savage breaks through that level, appropriately enough, only in his dreams. Back in Paris for the peace talks, he falls
asleep to the drone of G. H. Barrow ponticating about President Wilson's plans and imports



some of his phrasing into a dream of industrial democracy in a bath-house on the Marne in striped trunks, with a
young Texas boy with pink cheeks who wanted to like a string bean with a twitching adamsapple (p. 668).
In Barrow's Wilsonian spiel, industrial democracy apparently means something like new understanding between
capital and labor, but in Savages dream version it must stand for the overcoming of those class tensions that always
interrupt his sexual encounters elsewhere. Industrial democracy in a bath-house links the camaraderie of the armed
forces with the egalitarianism of Wilson's idealistic postwar aims and a sexual Utopia of free and unfettered release
with multiple partners. But this is far too easy, even for a dream. Coming as it does from Barrow, the most fatuous and
self-interested blowhard in a book rife with them, the phrase industrial democracy can only be ironic. Any
understanding between capital and labor that it might imply would have to be merely conjectural or coercive, since
industrial relations as they actually stand in the 1920s illustrate the actual antipathy of capital and labor. And it is not at
all clear that industrial democracy in a bathhouse is much different from industrial democracy elsewhere. The
apparent multiplication of unnamed sexual partners may seem industrial in a purely invidious sense, as repetitious as
the quasi-incestuous encounters of Dick Diver, especially since individuals seem to have been reduced here to body
parts. Thus the apparent multiplication carries with it a corresponding reduction and even a corresponding
interruption, as indicated by the ellipses, so characteristic of the disconnected and hesitant life Savage tends to lead.
Savage awakes from this dream with a nightmarish feeling that somebody was choking him, though it is not at all
clear whether the nightmare has more to do with the realization or the frustration of his true sexual desires. All that is
clear from this dream is that industrial democracy and the bathhouse cannot be separated, that capitalism, democracy,
and sexuality are mutually implicated, that class, money, and sexual identity can only be unraveled by some purely
idealistic process.
To put it more briey, and to return to the original scene of these reections, Joe Williams and Richard Savage cannot
have the sexual encounter that is implied by their respective histories because the inclusively egalitarian message that
fellers like us gets the sy end of the stick is crossed by another message, conveyed by the same words, but with the
entirely different meaning that sexuality is inevitably invaded by money and class privilege. In purely personal terms,
Savage's homosexual desires both spurn and require class difference: the very notion of



freedom from class is attached to a subset of humanity dened by class, the working class that someone like Savage
can only imagine as the absence of everything that makes him what he is.
That this same logic has its racial counterpart is made only too obvious by Savage's nal descent into the netherworld
of Gloria Swanson, the black male prostitute who robs him near the end of the trilogy. Swanson occupies much the
same position in U.S.A. that is occupied in Tender Is the Night by Jules Peterson, only in this case Dos Passos's peculiar
choice of name makes even more insistent the connection between lm vision, sexual transgression, and racial scandal.
The oddly disconnected quality so characteristic of the montage style of U.S.A. allows Swanson, like Peterson, to
appear as if by magic, though it is clearly Savage's own desire that takes him back to the bar where they had originally
met. Without precisely knowing how one moment connects to the next, Savage nds himself dancing cheek to cheek
with Gloria Swanson who was humming in his ear: Do I get it now or must I he esitate (p. 1203). The line from
the famous song means two quite different things that take the same form: Swanson waits to rob, or at least prot
from, Savage, while Savage hesitates to satisfy his own desires. The gap in the word, the hesitation in hesitation itself, is
part of the disconnected cinematic logic of the scene, the importation into it of the breaks characteristic not just of
montage but of lm recording itself as a form. For Savage, this gap precisely records his own sexual ambivalence. For
the novel as a whole, it seems to mark another limit, at which the liberating reorientation of cinematic experience meets
the fear of recording, with the endless deferral it involves.
As in Tender Is the Night, racial and sexual transgression mark the outer limit at which the social dislocations motivated
by the new media meet the equal and opposite regression inherent in them. Political insight, both for the characters
within U.S.A. and the reader outside it, seems to arise from the chance juxtaposition of atomized experiences. Though
the smooth continuation of dominance depends on keeping people apart, driving them to the ends of the earth
sometimes has the unanticipated effect of ricocheting them together and thus exposing the force that drives the whole.
This seems to be the trilogy's strongest argument on behalf of the new media as well, that the very atomization
enforced on the audience brings about, in chance episodes, a new commonality. The meeting of Joe Williams and
Richard Savage is one of the clearest exemplications of this process in U.S.A., but if it is easy to see from their
experience how both are contained within the war machine, it is correspondingly difcult to reconstruct the way they
are linked



within the machine that runs a certain kind of sexuality. The homosexual connection within the text remains as
unavowed, unacknowledged, and underground as it is in the life of Richard Savage. No one, it seems, can be free
enough to make this connection, not even in the dream world of the movies.

6 Du Bois, Johnson, and the Recordings of Race

Racial prejudice sets a limit to the revolutionary effects of the new media in so many of the examples considered so
farnot just for Dos Passos and Fitzgerald but also for Bob Brown and the group at Close Upthat it begins to seem
an almost inevitable counterweight. In fact, it seems as if race gives a specic form to all sorts of contradictory feelings
about the new media, for reasons that may have as much to do with the recalcitrance of American racial injustice as
with photography. But the power of the new media to promulgate and magnify conventional racial prejudice has been
so great that photography has a particularly fraught position in African American art and literature. As bell hooks
asserts in her contribution to the anthology Picturing Us, photographic imagery has played such a role in creating and
enforcing stereotypes that it has acquired a kind of social radioactivity for many African Americans.1 The complexity
of that reaction, and its relation to other media beyond the photograph, can be seen even in some of the earliest
literature on race to be produced in the twentieth century.
The Souls of Black Folk, to take a very inuential example, begins with a scene of visual segregation and self-discovery so
powerfully emblematic that it seems to initiate not just Du Bois's own story but also twentieth-century African
American narrative in general. The experience Du Bois relates, that of being set aside as different, also occurs at the
beginning of James Weldon Johnson's Autobiography of an Ex-Colored Man and Zora Neale Hurston's Their Eyes Were
Watching God, a sequence that suggests the abiding power of Du Bois's inuence. But there are also certain differences
in the latter two examples that suggest the emergence of something so peculiarly modern that Du Bois in 1903



was only faintly aware of it. The experience is much the samein all three cases a young person is suddenly and
unexpectedly identied as racially differentbut as the prototype is altered in repetition, the puzzle of racial difference
comes to be expressed in more and more distinctly visual terms. Johnsons protagonist reenacts Du Bois's scene of
shock and self-examination in front of a mirror, as if racial difference were strictly an optical phenomenon, and
Hurston's main character discovers her racial identity by examining a photograph. The shift from the face-to-face
encounter that begins Souls of Black Folk to Janey Crawford's confrontation with a photograph seems to make racial
differentiation even more alienating in the process of making it more purely visual. The dispossessing self-image that
Du Bois acquires when he sees himself through other eyes becomes, in the form of the photograph, concrete,
reproducible, and public. Wha t this sequence of episodes exposes, then, is the way in which particular acts of social
segregation would be vastly augmented as they were repeated in the visual media of the twentieth century and the
shock of seeing oneself through other eyes became for African Americans, and for many others, an inescapable part of
the experience provided by the new media.
Writing as early as he does, even before the shock of Birth of a Nation, Du Bois is innocently unaware of the segregating
power the visual was soon to acquire through lm and television. But he was well aware of the cultural power of
photography, and he concentrated a good deal of his effort as editor of the Crisis on combating visual stereotypes.
Even earlier, as compiler of the American Negro exhibit at the Paris Exposition of 1900, Du Bois had hoped to use
photography, as it were, against itself, assembling such a wide variety of African American portraits as to make physical
stereotypes and even visual generalization impossible. Shawn Smith has argued that Du Bois compiled and exhibited
the 363 photographs of African Americans in this exhibit as a purposeful counterweight to the composite photographs
used since Galton to establish the visual types of criminality, mental deviance, and racial character in contradistinction
to an unpictured white normality.2 In itself, the sheer variety of these portraits calls into question any attempt to
stereotype the race.
As Smith argues, the photographic portrait can be used to reassert the presence of the individual in face of the
stereotype and even to establish the existence of other types, positive and particular where the old stereotypes were
negative distortions. Of what use, however, could the visual be in establishing the character of the race itself, given the
fact that visual discrimination has been so large a part of American segregation?



Du Bois seems to answer this question at the very outset of Souls of Black Folk, where the positive indices of the race
are all aural. When he reaches back to the sorrow songs for his paradigmatic examples of African American culture,
Du Bois inaugurates a distinction that would be basic for many African American writers to follow. In fact, it has been
possible for contemporary critics such as Craig Werner to dene an African American aesthetic based on sound in
contradistinction to a Euro-American modernist aesthetic based on the image. Taking vocal performance as its model,
drawing on the examples of folk artists and singers generally ignored by Euro-American aestheticians, this aesthetic
is both communal and historical, avoiding the isolating privacy Werner associates with the spatial forms of
modernism.3 Whether this is a valid distinction or not, and Werner is careful to qualify it in a number of ways,
something like it can be discerned as early as Souls of Black Folk, where the alienation of modern life seems inextricably
associated with the bewildering visuality of modern experience. For Du Bois, Johnson, and Hurston separation is
primarily a visual phenomenon; for Guy Debord, writing some sixty years later, the visual is itself the primary mode of
modern separation.4 In other words, what Werner sees as a distinction between an African American aesthetic and
Euro-American modernism may actually be a resistance to modernity itself, especially the alienation, distortion, and
historical innocence that have come to be associated with modern visual media.
Sound becomes the positive alternative primarily because it is associated, rst and most famously by Du Bois, with
collective performances rooted in the past. But what is to become of this distinction in face of the very obvious fact
that, even as Du Bois was writing, the phonograph was doing to sound what photography had done to the image?
How could vocal performance survive as an antimodern model of communal participation and historical continuity
once sound had become codied and transmittable and the relation between performance and audience had been
reoriented in accordance with that fact?5 These are questions that hardly arise, for fairly obvious reasons, in Souls of
Black Folk, but they become insistent in the sequence of works indebted to it, particularly in Johnson's Autobiography. At
least in part because Johnson had been closely associated with a performance tradition very diFerent from the one
represented for Du Bois by the sorrow songs, sound for him is not so easily separable from the generally spectatorial
trend of the arts in the twentieth century. It is partly for this reason, in fact, that the Autobiography, unlike its predecessor
and prototype, seems so bereft of hope. It is also for this reason that the Autobiography's



consideration of race and its relationship to culture and the arts still seems so peculiarly modern.
Though the scene with which Du Bois begins The Souls of Black Folk is one of the most famous in American literature,
there is a certain inconsistency in the telling of it that seems to have gone unnoticed. When the young Du Bois is
spurned and separated from his classmates, he comes to a sudden disorienting and alienating self-consciousness, an
experience that is rst referred to as a revelation.6 The etymological basis of this word, which literally means
unveiling, would matter rather little if not for the very famous metaphor Du Bois then applies to the same
experience: I was different from the others; or like, mayhap, in heart and life and longing, but shut out from their
world by a vast veil (SBF, p. 8). That the experience is to be gured in optical terms is clear; what is not so clear is
whether the experience is an unveiling or a veiling. Is the young Du Bois seeing clearly now for the rst time, or has he
been forced, as a result of this experience, to see obliquely forevermore? The answer seems to be a complex
combination of the two, for the experience is actually something like the unveiling of a veil. In his naive state, Du Bois
imagines that there is nothing separating him from his classmates: what is revealed in this incident is the scrim of
difference that actually separates them.
Thus the famous description of what it is like to live with double consciousness combines veiling and unveiling: the
Negro, as Du Bois puts it, is forced to see himself through the revelation of the other world (SBF, p. 8). Ordinarily it
would not seem necessary to see through a revelation, since a revelation, an unveiling, removes whatever might stand
between the eye and its object. But this revelation must be seen through because it is actually something like a reveiling,
an occlusion or distortion of true self-consciousness. An African American is always shown to himself or herself
through the intervening medium of an inimical point of view. What has happened, then, in this crucial scene, is that Du
Bois has come to see for itself the ostensibly transparent medium of eyesight: when the veil is lifted from his eyes what
he sees is that very veil, which he now realizes can never be lifted.
On one level, of course, Du Bois is describing what it is like to live with prejudice and discrimination, a situation in
which the sense of sight is purely incidental. To a certain kind of white observer, black skin will itself seem a kind of
veil, as it does, for example, in Joseph Conrad's The Nigger of the Narcissus, published about the time Du Bois began
work on The Souls of Black Folk. There the dark skin of the imperious and



provocative James Wait is described as if it were the repulsive mask of a nigger's soul.7 Repellent as it may be, the
word repulsive does show how quickly negative value judgments can attach to that which eludes immediate
understanding, as the metaphor of the mask shows how easily the observer's incomprehension comes to bexedas a
quality of the person observed. But for Du Bois, the real horror lies in the way this incomprehension can be
internalized as if it actually were a quality of the person observed, so that instead of true self-consciousness there is
only this sense of always looking at one's self through the eyes of others (SBF, p. 8). Looking through the eyes of
others, however, is not precisely the same as looking through a veil, since the real threat of prejudice comes from the
way it transfers its own ignorant obliquity to its object. As in Conrad's formulation, in which the black mate becomes
an empty mask, the black subject in Du Bois's account actually is the veil, not just that which is misunderstood but also
that which makes understanding impossible.8
In this sense, eyesight is simply the most convenient, because the oldest, metaphor for understanding, but even as Du
Bois was writing, race, prejudice, and eyesight were coming to form a more specic linkage. In cultural anthropology,
the close association between the participant-observer and the camera reinforced the notion that the confrontation of
different societies is primarily an optical phenomenon, an exchange of glances.9 One result, of course, was a signicant
augmentation of the traditional respect accorded eyesight as the sense most responsible for establishing the truth: the
photographs and lms accumulated by anthropologists and amateur ethnologists all seemed to constitute the raw
materials of research. On the other hand, the same proliferation of visual evidence tended, by its sheer bulk and
variety, to undermine the idea of neutral truth. Even while offering apparently neutral evidence, a photograph also
dramatizes the existence of a very particular point of view, an angle of vision, and a visual frame, a selectivity without
which the photograph could not exist. Thus the very methods that were augmenting the power and prestige of the
visual were also simultaneously undermining it, so that the early twentieth century is also marked by a signicant
suspicion of the visual and a corresponding conviction of the biased and distorted nature of all observation.10 In short,
while increasing its traditional association with objectivity and truth, vision was also becoming inextricably associated
with subjectivity and cultural specicity.
Some of this ambiguity is apparent in the convolutions of the visual metaphor in Souls of Black Folk. The apparent
contradiction in the



terminology of revelation betrays an even deeper indecision as to whether Du Bois, as a result of his experience, has
come to see truly or falsely. And this indecision is but the concrete embodiment of the question at the heart of most
critical commentary on this episode: is double consciousness simply false consciousness, or is it a doubling of
perspectives in which the two particularities cancel one another out or reect on one another so as to leave something
more neutral and objective?11 Perhaps the episode has remained so inuential precisely because it does not answer this
question, because it gives a sense of simultaneous revelation and reveiling, suspending the protagonist and the reader in
the void opened up between the objective and the subjective. The ambiguity as to whether the visual is a source of
truth or the producer of error turns out to be a perfect metaphor for the undecideable question posed by the discovery
of cultural perspective: is the awareness of the inevitable subjectivity of any point of view the beginning or the end of
objective truth?
For Du Bois himself, for whom the revelation of the other world is simply the beginning of his work, the question
poses itself in another way as well. For the purpose of Souls of Black Folk is to begin the resolution of the doubled
consciousness of African Americans into a better and truer self (SBF, p. 9). It is interesting to note how often Du
Bois represents that truer self in terms of obscured light: The shadow of a mighty Negro its through the tale of
Ethiopia the Shadowy and of Egypt the Sphinx. Throughout history, the powers of single black men ash here and
there like falling stars, and die sometimes before the world has rightly gauged their brightness (SBF, p. 9). The whole
mystery of cultural difference, of the advance of some people over others, remains, rather tellingly, obscured behind a
veil: So wofully unorganized is sociological knowledge that the meaning of progress, the meaning of swift and slow
in human doing, and the limits of human perfectibility, are veiled, unanswered sphinxes on the shores of science (SBF,
p. 189). Du Bois uses these veiling metaphors to argue that the true worth and character of his race has yet to be seen,
but the veiled, shadowy sphinx is also his gure for the mystery of cultural specicity and difference, for a cultural
character that may not be discernible by means of sight at all. The metaphors constitute an argument against judging
by appearance, against cultural or racial denitions that are purely optical in character, and perhaps against the visual
It is hardly an accident, then, that the terms in which Du Bois frames his argument for the race are primarily aural.
Steering his way between biological determinism and cultural relativity, Du Bois typies



the race by means of what he calls its message (SBF, p. 9).12 The character of the race, then, is not to be seen but
rather to be heard, in speech and song, and the closing lines of the rst chapter seem almost consciously to motivate a
shift by means of a mixed metaphor from the visual to the aural: And now what I have briey sketched in large
outline let me on coming pages tell again in many ways, with loving emphasis and deeper detail, that men may listen to
the striving in the souls of black folk (SBF, p. 15). The metaphor of the sketch needs to be completed, it would seem,
by some reference to the rest of the book as a nished painting, but Du Bois abandons this metaphor in midsentence
apparently because it is so obvious to him that striving cannot be seen but only heard. And it is heard in the chapters
that follow, each of which begins with a musical quotation from one of the sorrow songs. So strongly does Du Bois
identify his own writing project with these songs that Souls of Black Folk itself constantly approximates itself to song,
especially toward the end, when the chapter on The Sorrow Songs nishes with a page of music. There is some
disagreement among critics as to how completely Du Bois makes his own text into a counterpart to the sorrow songs,
a set of new lyrics for them, as Hazel Carby argues, but there is little disagreement, it seems, about the advantages
offered by the aural metaphor.13 Some years ago, Robert Stepto distinguished the participatory nature of Du Bois s
project from the merely spectatorial status of the narration in Jean Toomer's Cane.14 Since then there has been
substantial emphasis on the way in which Du Bois seems to cast himself as bard, or griot, as a communal singer and
historian.15 The strength of this position is made clearest perhaps by Carby, who argues that Du Bois enters into a
call-and-response relationship with African American culture in general in order to make his work productive instead
of merely reective. Though Carby herself does not draw this distinction, the contrasting counterpart in analyses from
Stepto to Werner is the spectatorial role associated with the visual, a role that is, not incidentally, typied by modernist
works like Cane.
Since the original experience of alienation and self-dispossession is essentially visual in nature, since racial
discrimination has most commonly relied on visual cues, and since the whole problem of modern cultural particularity
has been gured in visual terms, it seems inevitable that the visual will come to seem alienating in and of itself, and that
the participatory, productive aesthetic that is the positive contribution of Souls of Black Folk will be rendered in aural
terms. A disembodied notion of racial spirit, leaving behind the gross biological determinism of traditional racism,
would seem naturally to seek out evidence in



sound, as opposed to those visual indices of blood descent usually relied on by social discrimination. But the
production of this dichotomy leaves behind a number of unresolved difculties, both practical and theoretical. First of
all, as Du Bois himself admits, the songs he uses were not a part of any culture immediately available to him but came
out of the South unknown to me (SBF, p. 180).16 The role of communal singer must always have been metaphorical
for the writer of a book, but it is doubly so in this case, when the songs are not actually remembered experiences. Du
Bois's relationship to the songs is inevitably a little anthropological, for, like many anthropologists of this time, he
hopes to salvage something of a culture on the verge of disappearing. Much of the Sorrow Songs chapter of Souls of
Black Folk is about the difculty of apprehending and reviving the true message of the songs, which is, of course, the
message of the race as well. Signicantly, that message is also naturally veiled and half articulate (SBF, p. 185). The
return of the visual metaphor suggests that the whole problem of double consciousness might persist in the songs,
simply to be recreated in aural terms.
It is nally rather difcult to imagine why it should be otherwise. Surely there have always been purely sonic
characteristics, such as accent, that have been just as invidiously identifying as color. To hear someone else pronounce
a word differently from the way one pronounces it oneself is an extremely common experience of distinction and
embarrassment, if not of alienation. In some ways, oral language is even more fruitful of such distinctions than the
visual codes that have been used to determine race. The special power accorded to sound in Souls of Black Folk is,
therefore, not fundamental to it but rather an effect of particular aural situations. The young Du Bois, alone amid a
white crowd, is contrasted to a choir of African American singers, whose songs are so strong not because they are
songs but because they are produced chorally and transmitted collectively.
Even as Du Bois was writing, however, the choral nature of the songs was itself becoming an object for spectatorial
attention. The Hampton and Jubilee singers were making the sorrow songs famous by touring to places in which such
music had been unheard if not entirely unheard-of. And though some, including Zora Neale Hurston, would insist that
there could be no genuine performance of the spirituals as long as there was any distinction at all between singers and
audience,17 it was already a fact of modern life that many more people of all races would hear these songs performed
than would sing them for themselves. Writing about these performances, as Du Bois does, is doubly



alienating, for not only are the acts of writing and reading inherently solitary but also there is no accurate way of
transmitting the sound of the songs from one to the other.18 This problem, of notation, may seem to have been solved
by recordings, but only at the price of a much greater dilution of the original performance ethic, for records sever the
act of listening fundamentally from that of producing the original sounds. In fact, they call into question the notion of
original sound itself and fracture the original performance, however participatory it may have been, into
innumerable versions of itself. As Lisa Gitelman has pointed out, phonograph recordings also complicate the
relationship between vocal performance and racial identity, using technological distance to substitute for the visual
blackface of the minstrel era. The voice becomes such an independent entity that the racial identity of its owner
becomes a mystery, even a tease, as it was in many of the early race records produced by white imposters.19 In short,
the basic distinction between the aural, conceived as genuine presence, and the visual, thought of as alienation itself,
depends on a careful sequestration of vocal sound from any of the modernized versions of it that were already
available even as Du Bois was writing.
For Du Bois himself, consciously harking back as he is to the forgotten and neglected, this strategic ignorance of
certain facts of modern life is hardly a detriment. As his work becomes a prototype for later writers, however, the
issues left unresolved by his recourse to an unmodernized version of the aural come to the fore. That this happens rst
in James Weldon Johnson's Autobiography of an Ex-Colored Man, the rst signicant work to show Du Bois's inuence,
simply demonstrates how insistent the issues were.
Even for the rst readers of The Autobiography of an Ex-Colored Man, who had no idea who the author was and no
notion that it was not an actual autobiography, its debt to Du Bois was fairly clear. Late in the narrative, Johnson's
protagonist explicitly names The Souls of Black Folk as a prototype for new ctional treatments of African American life,
but the fact of its inuence on the Autobiography itself should have been obvious from the rst few pages.20 The real
story of the unnamed protagonist begins with a scene of segregation so close to that in Souls of Black Folk as to seem a
deliberate gesture of homage. For reasons that are never explained, the white scholars in the protagonist's
schoolroom are asked to stand, and when he does so the protagonist is instructed to sit back down with the others
(A, p. n). Thus he is marked for the rst time, in his own eyes as well as those of his classmates, as colored.



What is different in Johnson's version of this scene is the extended self-examination that follows. Unlike Janey
Crawford, in Hurstons version of the scene, who reacts to the evidence of her photograph with the simple declaration
Ah, I'm colored, Johnson's protagonist is dumbfounded and confused. When he rushes home to examine himself in
a mirror, it is apparently to see for himself the visual evidence that has been used to classify him as different, but
everything that is to happen in the narrative to follow depends on the fact that there is no such evidence. The
narrator's immediate, unexplained desire to look in the mirror depends on the idea, so utterly assumed that it needs no
articulation, that racial character can be veried optically, but the evidence in the mirror is so ambiguous it belies that
assumption. In fact, in simply visual terms, the narrator appears no less white to himself than he did before. The
difference now is that whiteness is no longer the same as transparency: made self-conscious, it becomes opaque and
appears as a color in its own right.
Actually, what the narrator sees rst in the mirror is his beauty, apparently unmarked by any particular racial
characteristic: I was accustomed to hear remarks about my beauty; but now, for the rst time, I became conscious of
it and recognized it (A, p. 11). Once it is recognized, however, beauty is no longer neutrally descriptive but turns
out to be but a covert synonym for white. In the next sentence, the beauty of my mouth and the ivory whiteness
of my skin are paralleled in such a way as to make it obvious that beautiful mouths are those whose shape
corresponds to ivory whiteness in skin color. On one level, such terminology shows how deeply the narrator has
internalized Euro-American standards, not just of beauty but of almost everything else as well. On a deeper level,
however, Johnson is demonstrating how thoroughly those standards depend on what they seem to exclude. The way
the narrators dark hair falls in waves over my temples, making my forehead appear whiter than it really was
(A, p. 11) is a little allegory of the way his whiteness in general appears only in response to the imputation that he is
black. Thus the very considerable difference between this scene and the one from Souls of Black Folk on which it is
modeled: where Du Bois is made to feel for the rst time what it means to be black, Johnson's narrator comes to see
the whiteness he had been taking utterly for granted. What had been invisible before, through sheer lack of
comparison, now appears as one color set off against another.
Adapting Du Bois's originary scene to a protagonist who is visually white thus has considerable consequences. First
of all, it allows Johnson



to call into question the presumed transparency of the white subject position. It is the essence of both these scenes of
segregation and self-discovery that the white majority regards itself as the unspecic norm, while those who must sit
down or stand aside are marked as nonwhite. As Fanon has argued most famously, it is blackness that is produced
by comparison, while whiteness is a self-identical, self-producing term [which] draws its ideological power from its
proclaimed transparency, from its self-elevation over the very category of race.21 But this is not the case in Johnson's
scene, in which the protagonist discovers the white skin and European features he had never thought to notice before.
The attempt to split him off as nonwhite has produced, in his mind at least, a split within himself and thus created for
him the categories of whiteness and blackness simultaneously. By questioning the presumed transparency of the white
point of view in this way, Johnson also questions the possibility of transparency itself. In other words, since white is just
as much a color as any other, there is no such thing as an uncolored point of view and thus, ironically, no such thing as
an excolored man.
The visual evidence discovered in the mirror thus unsettles the narrator, not by convincing him that he is in fact black
but rather by showing him that even the seemingly unmarked characteristics he had been taking for granted are in a
very signicant sense colored. Subsequently, Johnson will use this term, the key term in both the title and the body
of his narrative, in strategically ambiguous ways. He does so rst in his version of Du Bois's double consciousness
passage: From that time I looked out through other eyes, my thoughts were colored, my words dictated, my actions
limited by one dominating, all-pervading idea which constantly increased in force and weight until I nally realized in it
a great, tangible fact (A, p. 14). Like Du Bois, Johnson's narrator describes the experience of seeing through the
revelation of the other world, but where Du Bois uses the metaphor of veiling, Johnson uses the even more
ambiguous one of coloring. In a quick reading of the passage, colored may seem an adjective and the color it refers
to an intrinsic quality, but any careful consideration of the syntax makes it clear that colored is a participle and the
color it describes an imposition from without. The color in what he later calls the viewpoint of a colored man is not
actually a physical characteristic at all but rather the distortion forced by self-consciousness.
Color, then, is that which qualies or particularizes what otherwise seems a transparently neutral point of view. As he
says in the next paragraph, color is an additional and a different light brought to bear on



every subject. In this sense, looking in the mirror is what makes the narrator a colored man, because it is not until he
begins to look with a troubled self-consciousness that he sees himself as particular in any way. One odd result of this
usage is that it makes color more or less synonymous with bias or prejudice. In a later chapter, speaking very much in
the voice of Johnson himself, the narrator will extend his analysis of color to include the racism of Southern whites,
whose thoughts, he says, are also colored in the sense that they run through one narrow channel impassably
limited by the ever present Negro question (A, p. 55). What he is suggesting here is that African American and
Euro-American self-consciousness are both distorted by the racism of the latter, but this extension also serves to make
the notion of color more general and less concrete. Color comes to represent any particularity that qualies or inects
the apparent neutrality of truth.
Candor, we may be reminded at this point, is etymologically white and color therefore whatever damages that which is
true and honest, and though this usage would seem to have such a prejudicial cast that Johnson would avoid it, this is
not at all the case. In fact, when his mother nally comes to tell the narrator who his father is and thus reveals to him in
full his racial background, her account, in the narrator's redaction, is so limited by reserve and so colored by her
feelings that it was but half truth (A, p. 26). In part, Johnson seems to be falling back on a traditional opposition
between feeling, which can be so easily swayed, and truth, but the use of the term colored in this sentence seems not
lax but purposeful. It almost seems as if the half truth is the narrator himself, half white and half colored by the
feelings he shares with his mother. But Johnson is not content to let this notion of color as distortion apply only to one
side of his narrator's heritage. Later in the narrative, when the narrator struggles with himself over whether or not to
propose to the white woman he loves, and whether or not to do so in the character of the white man he has become,
he says, Then began the hardest struggle of my life, whether to ask her to marry me under false colors or to tell her
the whole truth (A, p. 146). Colors, in this sense, has nothing actually to do with race or skin color, since the phrase
false colors designates ags or banners, an idiom that Johnson slyly deploys here to confuse what seems the obvious
meaning of the passage. For the color that is false in this case is actually white, which thus turns out to be opposed,
and not identical to, the truth. Color, it seems from these passages, is any specicity at all, and if it is by nature a
falsication it is nonetheless impossible to escape.
All of Johnson's subtle equivocations around the term color come



to bear nally on the odd circumlocution he has chosen for his title. As striking as it is, ex-colored seems
cumbersome, indirect, and even inaccurate. It oversimplies the narrative, which actually follows as the narrator is
expelled from his early life as a white child, through a middle period in which he is variously taken for either race, and
then into his middle age as a prosperous but dissatised white man. And it seems to invite, by its emphasis on one
phase in this drama of passing back and forth, the sort of racist comment it received from some quarters, to the effect
that no colored man can ever escape the biological inferiority supposedly signied by his darker color.22 But Johnson
actually means to suggest that an ex-colored man is an impossibility for very different, even diametrically opposed,
reasons. For ex-colored is certainly not a euphemism for white. Johnson has demonstrated throughout the book,
by working on this very term, that white is itself a color, not a norm to be tinted by other particularities. In any case,
the narrator does not actually decide to pass for white but rather hopes to live without a race: I nally made up my
mind that I would neither disclaim the black race nor claim the white race (A, p. 139). He means, then, to be an excolored man in a very particular sense, to live as it were without racial character at all, as the blank his mother can
never bring herself to ll in.
Johnson insists on the negation in ex-colored to make it clear that this neutral state is reached only by subtraction,
even by maiming, and to argue that the point of view without color or bias is purely a privative one. The raceless life
the narrator begins to lead even before his big decision is a purely spectatorial life, an overtly ethnological one, as
Eric Sundquist puts it, based on his own self-protecting disengagement from rural black culture.23 There is, of
course, a close yet ironic relationship between this position and the status of the narration itself, since certain parts of
the story, most notably the lynching scene that becomes the fulcrum of the narrator's tilt toward whiteness, can only be
told by a narrator who can already pass for white. The apparent invisibility of this narrator is directly related to the
racial neutrality that makes him for all practical purposes a nonentity. The real issue, however, is not really that of
action, since no one would expect the narrator to step forward and magically stop the atrocities he witnesses, but rather
that of perspective, since the ability to see these things at all seems to depend on a willingness to see them as if from a
neutral point of view. What is privative about the spectatorial role, in other words, is not just that it is passive but also
that it is without character, as if being seen as ex-colored necessarily also involved seeing as ex-colored.



This, then, is the double bind that the narrator tumbles into when he rst looks into the mirror. Seeing himself
reected in the eyes of others is in fact what rst makes the narrator visible to himself, and though the character he
receives from their gaze, the coloration of it, seems a false and prejudicial imposition, without it he becomes invisible
not just to others but also to himself. Color is, in other words, both false and necessary, since the result of eliminating
the particular is not truth but inexistence. Even more tightly and concretely than Du Bois, Johnson explores the ironies
of revelation, of the simultaneous veiling and unveiling that comes from discovering the partiality of any and all
points of view. His interrogation of the concept of color is meant, on the most immediate level, of course, to
demonstrate how inconclusive visual evidence can be when it comes to determining race. In addition to this rhetorical
point, however, Johnson is demonstrating something else: that in addition to being arbitrary and unstable, racial
particularity is also inescapable and even necessary. Whether it stands for racial character or for cultural point of view,
color is simultaneously subjective and objective, variously relative and indenable while also being a vast and
incontrovertible fact.
Considered in visual terms, then, race seems very much a double bind, suspending the narrator between the distortions
that make him colored and the evasions by which he vainly tries to become ex-colored. It is little wonder, then,
that Johnson also follows Du Bois in imagining another mode of racial identication and solidarity, one that would not
only avoid but even repudiate the visual. At the end of the narrative, the wreck of the narrator's life is exemplied by
the purely visual relationship he has had with my mother's people: I have been only a privileged spectator of their
inner life (A, p. 153). And the life he might have led if things had turned out differently is represented by music, by
the box of fast yellowing manuscripts (A, p. 154) left over from his ambitious days as a composer. This nal contrast
suggests a lifelong conict between the visual in its spectatorial aspect and music, which promises the same sort of
participation it did for Du Bois. Even before he has any notion that the old Southern songs (A, p. 5) his mother
plays have a particular racial origin, the narrator feels a visceral response to them, and he often ends up sobbing (A,
p. 18) in his mother's arms after a session at the piano. Music, as pure feeling, heals the split between subject and object
even before the narrator knows that it exists.
Music continues to have this kind of immediate, physical effect on him, right up to the grand turning point of his life.
Johnson constructs



this climax as a contrast between a revival meeting and a lynching: the rst provides the narrator with what he feels
sure is a vocation and a project, based on the music of his mother's people, while the second sends him in the opposite
direction, toward the raceless life he will actually lead. The contrast thus constructed is also that between sound and
sight, for though the revival meeting is in some ways a visual spectacle, its real power derives from the songs, which
touch the narrator in the same viscerally emotional way as the songs sung by his mother. As if to underscore this
difference, Johnson makes his song leader, whose name, signicantly, is Singing Johnson, one-eyed, and then has
him sing with that one eye closed (A, p. 132). The contrast to the lynching could hardly be more obvious, for the
narrator's relationship to the nameless man who is burned to death in this scene is distantly and horribly visual.
Though he groans and screams at rst, these cries are soon stied, but his eyes, bulging from their sockets, rolled
from side to side, appealing in vain for help (A, p. 136). Unlike the appeal made through sound, the appeal of the eyes
goes too easily unanswered, though the narrator stands xed to the spot where I stood, powerless to take my eyes
from what I did not want to see (A, p. 136). The bond formed by the singing is thus dissolved by the alienation of
eyesight, as if this were the original mirror scene repeated and the division between the narrator and the lynching
victim the division produced within when the narrator is himself made a spectacle for the rst time.24
One of the many ways Johnson follows Du Bois, then, is in this insistent association of community with sound and of
alienation with sight. There is in Johnson as well a more particular suspicion of spectacle, of an impotence that comes
from being forced to see and to be seen, that seems to make explicit a reaction to modern media that Du Bois cannot
quite articulate. At the same time, however, Johnson has a great deal to say about musical forms and performance
practices that simply explodes this neat dichotomy between the visual and the oral. The most important of these is
obviously ragtime, a liminal art, as Sundquist puts it, whose liminality puts it in violation of a number of
dichotomies.25 Ragtime occupies a paradoxical position in the social system of the Autobiography, in the aesthetic project
of the protagonist, and in the socioaesthetic program of the author, which is clearly meant to be a successful enactment
of the abandoned projects of his alter ego in the antiautobiographical Autobiography.
As a musical form and as a social practice, ragtime occupies a kind of middle ground between the spirituals that signify
authentic African American culture for Du Bois and European art music. Even in Johnson's



presentation, however, the relationship between these forms is not a lateral one, and so the median position occupied
by ragtime between them seems to lie somewhere between the high and the low, the intellectual and the purely physical.
On rst acquaintance, ragtime seems a purely visceral music, one that demanded physical response (A, p. 72) and
one that is composed, rather signicantly considering the emphasis put on the aural effect of the spirituals, by ear
alone (A, p. 74). But as the narrator himself becomes an adept ragtime performer, it begins to seem a more
sophisticated art, civilized or even hypercivilized in the way it transforms familiar classic selections (A, p. 84).
Learning to produce and perform these transcriptions, the narrator comes to be known as the professor, an ironic
title, surely enough, but one in which at least half the irony acknowledges the learning it takes to master this art. The
narrator thus comes to experience, and perhaps even to embody in his own person, the oddly contradictory effects of
this music, which is prized by white enthusiasts because it seems fresh and primitive even while it is producing arch
parodies of semiclassical chestnuts like Mendelssohn's Wedding March.
In choosing ragtime as the focus for his protagonist's life project, Johnson does not resolve these inconsistencies but
rather exacerbates them. Ragtime is one of his standard examples of the distinctive contribution of African American
art: the list produced in the Autobiography appears in almost identical form in the preface to the Book of American Negro
Poetry and elsewhere in Johnson's writings. And yet the project of the protagonist is to take ragtime and also that other
distinctively African American musical contribution, the old slave songs, and make them classic (A, pp. 103104).
As he puts it at the peak of his enthusiasm for this project, I also felt stirred by an unselsh desire to voice all the joys
and sorrows, the hopes and ambitions, of the American Negro, in classic musical form (A, p. 108). Both narrator and
author seem unaware of the irony of this ambition, which comes clear when classic is put beside other seemingly
neutral terms like greatest and best (A, p. 12), which are used by the narrator's mother as painfully obvious
euphemisms for white. In fact, this irony surreptitiously infects the ending of the work itself, and the whole
dichotomy suggested there between the narrator's spectatorial life as a raceless cipher and the musical project he might
have pursued instead; for that project, involving as it does making ragtime and the spirituals classic, would have
meant passing for white just as surely as its alternative.
Ragtime, then, turns out to be a musical form that simply recreates in aural terms the disconnection that Du Bois
associates particularly



with sight. That it does so is due in some measure to its hybrid nature as a musical form but much more so to the fact
that it is, unlike the sorrow songs, a commercial music meant to be performed before an audience. Certainly, one of the
reasons the Autobiography seems so much more modern than Souls of Black Folk is that it takes place in a world of
performance, a world recognizably at the threshold of the media explosion of the twentieth century. The racial project
of Johnson's protagonist is for this reason more complex and more difcult than that suggested by Du Bois, because it
must begin with the music that makes the ex-colored man as much a solitary spectacle as he had ever been and work
through it to the solidarity both Johnson and Du Bois desire. Perhaps because Johnson had lived, at least tangentially,
the life of a performer himself, his denition of that solidarity and his notion of how it might be served by art could
never be quite the same as that of Du Bois.
Johnson is, of course, responsible for one of the classic cultural pronouncements of the Harlem Renaissance, one he
rst formulated in the Autobiography, well before there was a renaissance to inspire. It was there that he insisted for the
rst time that there are four things that refute the oft-advanced theory that [African Americans] are an absolutely
inferior race, which demonstrate that they have originality and artistic conception (A, p. 63), these four being the
Uncle Remus stories, the spirituals or sorrow songs, which he calls here the Jubilee songs, ragtime, and the
Cakewalk. Johnson was to blow his cover as the anonymous author of the Autobiography by repeating this list with the
identical claim of artistic originality a number of times over the years,26 and he was also fond of asserting the associated
claim that white America is in fact merely a copyist where art is concerned, a parasite on the originality of those it
despises and persecutes.27 In the Autobiography he illustrates this claim dramatically as well in a number of different
episodes, most comically perhaps when the protagonist inspires a roomful of white socialites to get up and do an
impromptu cake-walk (A, p. 87).
There is also an oddly self-reexive moment when the anonymous Johnson, under the cover of his anonymous
narrator, actually instances himself indirectly as another example of the originality of African American art:
But I have learned that since that time a number of colored men, of not only musical talent, but training, are writing
out their own melodies and words and reaping the reward of their work. I have



learned also that they have a large number of white imitators and adulterators. (A, p. 73)
Surely one of the most obvious such cases, as of 1912, would have been the team of Johnson, Cole, and Johnson, in
which James Weldon Johnson played the role of lyricist for the songwriting and performing team of his brother
Rosamond and their associate Bob Cole. The three had a string of hits and were successful enough by 1910 to make a
claim strikingly similar to that in the Autobiography:
Cole and Johnson claim and it is a well-known fact they have originated every vogue or cycle in the evolution of ragtime.
When they wrote The Maiden with the Dreamy Eyes for Anna Held, the success of this song was followed by thousands of similar eye
songs. When they wrote Lazy Moon for George Primrose and Nobody's Looking But the Owl and the Moon for Christie McDonald, two
melodies destined to live as long as any of Stephen Foster's, they started the countless moon songs. When they wrote Under the Bamboo
Tree for Marie Cahill, they were followed by other composers with myriad tree songs. When they wrote The Congo Love Song, they
started a rage for jungle songs, and now that they are the rst to put out their so called Franco-American song M'aimez vous? (Do You
Love Me?) we shall no doubt nd a host of imitators closely following or trailing after this style of love ditty.28

Made as it is in this personal and utterly self-interested way, the claim to originality almost seems to satirize itself. The
hyperbole is so transparent it hardly even asks to be taken seriously. What it does illustrate, however, is that in the
competitive world of ragtime performance the very notion of originality, by which Johnson later seems to set such
store, had undergone a transformation.
As Thomas Riis has shown in his study of black musical theater at the turn of the century, there was very little in the
ragtime business pursued by Johnson, Cole, and Johnson that could be called original in the traditional sense of the
term. Though it is certainly the case that the team's biggest hit, Under the Bamboo Tree, was widely imitated, they
were not themselves the blameless originators they pretended to be. Their borrowings ranged from the announced
parody of Tell Me, Dusky Maiden, which was based openly on a Leslie Stuart song entitled Tell Me, Pretty
Maiden, to an unacknowledged quotation from Aida in My Castle on the Nile.29 In fact, the aesthetic of ragtime, as



performance practice on the popular stage, depended on a delicate balance of familiarity and innovation, in which
motifs, subjects, even entire songs were repeated with variations for an audience that was always kept on the edge
between expectation and satiety. In this context, nothing was less original than the claim to originality itself, which
appears to signify the complete absence of the quality it advertises. Even originality itself, in other words, became a
kind of imitation.
If this seems to throw a rather confusing sidelight on one of the most important and inuential passages in Johnson's
writings, it may clarify one of the most confounding. For in addition to praising African American originality, the
narrator of the Autobiography also praises what seems to be an almost antithetical quality:
It is remarkable, after all, what an adaptable creature the Negro is. I have seen the black West Indian gentleman in
London, and he is in speech and manners a perfect Englishman. I have seen natives of Haiti and Martinique in
Paris, and they are more Frenchy than a Frenchman. I have no doubt that the Negro would make a good
Chinaman, with exception of the pigtail. (A, p. 112)
For a number of reasons, this is an almost inexplicable claim. Not only does it seemingly contradict the idea of African
American originality so important to Johnson here and elsewhere but also it seems to conrm one of the most
damaging assertions made by institutionalized racism, though that assertion could be made in two apparently
incompatible forms. Whether it was held that African Americans could never do any more than imitate EuroAmerican behavior, or whether it was more charitably asserted that they might rise in the world by doing so, the same
relationship was being asserted, in which the very notion of African American originality was beneath consideration.30
Thus one of the central assertions to be made by Du Bois is that African American culture is not a servile imitation of
Anglo-Saxon culture, but a stalwart originality which shall unswervingly follow Negro ideals.31 Johnson himself says
something like this from time to time in his nonctional writing, but he also repeats the litany of the adaptability of
the African American so many times and in such an unvarying form as to make it seem a central article of belief. In
fact, the only variation in these repetitions, which range from a speech given in 1915 to a New York Age editorial three
years later, comes in the punchline about the pigtail, which in some instances he is willing to grant to his people as the
nal index of their innate ability to imitate.32
The pigtail seems an almost perverse ight of fancy, a purposeful



non sequitur, except in relation to a certain kind of ragtime performance. According to an anonymous reviewer, the
Cole-Johnson show A Trip to Coontown included a whole variety of similar imitations:
The rst act ended with the most astonishing demonstration of the facility with which the African face can be made to represent other darkskinned races. It was an elaborate ballet. Four misses looked and acted more like Japanese girls than most white chorus girls in comic opera. A
group of men made perfect Arabs. Three more girls were vivid Egyptians, with sinuous suggestion. Two men represented Chinamen.33

This is not the only instance in which the traditional blackface routine was varied into other races: Rosamond Johnson
also helped arrange a show for Bert Williams that included a number entitled Chink, Chink, Chinaman.34 On the
surface, these instances suggest that Johnson's assertions of the international adaptability of the African American echo
stage performance and not reality. In fact, the very assertion itself seems to echo the surprise purposely created by
displays such as that in A Trip to Coontown.
Whatever the source, the assertion that the African American is an adaptable creature bears a very strange
relationship to the plot of the Autobiography. If an African American can become perfectly English, or French, or even
Chinese, without any sense of loss, then what prevents the narrator of the Autobiography from becoming a perfectly
adapted Euro-American? Or, to put it another way, once an African American becomes Chinese, right down to the
pigtail, what remains to signify that this is in fact still in some sense an African? What would be the common
denominator in the African become English and the African become French and the African become Chinese? This,
of course, is in some sense the question both Du Bois and Johnson struggle to answer, though Du Bois would hardly
have pushed its terms to this extreme. The answer in both cases lies in a culture exemplied by music, which creates
and sustains ties of commonality that subsist within geographical, regional, and perhaps even national difference. But
this, as these examples from ragtime performance have shown, is precisely what music does not do in Johnsons case.
In fact, it is musical performance, in the form of shows like A Trip to Coontown, that restates the whole concept of
identity and authenticity in such a novel way as to make it twice the problem it previously was for Du Bois.
The Autobiography is therefore hopeless and defeated where Souls of Black Folk is inspirational, even now, so many years
after its publication.



There is an unstated hopelessness beneath the obvious lament voiced by the narrator, for his regret at having made the
wrong choice masks the fact that there was never a real choice to make: the music that represents full racial
participation to him has already been made into a spectacle, one that makes racial identity itself into a performance,
even a stunt. The way Johnson himself wavers on this issue, both defying and defending the idea of imitation, suggests
the inuence that such performances would have on the crucial idea that culture could come to represent in some
authentic way the identity that biological denitions of race had made both oppressive and intellectually indefensible.
For culture in the twentieth century could not mean what it had in the nineteenth, when it seemed somehow to fuse
the practical and the spiritual and thus also the people and their artists.
In the Autobiography, culture cannot provide an alternative to the alienation imposed by racism on Du Bois and Johnson
because it incorporates that alienation into the very structure of its products. The musical theater in which JohnsonCole-Johnson thrived presented its songs and routines for reception simultaneously from two different points of view:
as original works to be enjoyed for the rst time, as it were, and as fashionable, popular, or even stereotypical works
that were to be enjoyed precisely because they could be fancied as already having been enjoyed by others. Identity,
racial or otherwise, in this context has the same dual aspect, as if the very sense of self-division and self-betrayal that so
oppresses the ex-colored man as a spectator were being enacted on stage as itself a most engrossing spectacle. This
puts a nal twist in the ending of the Autobiography, for the narrator's regret at having neglected his musical pursuits in
favor of a life passed for white ignores the fact that the great subject of the musical theater of the time was in fact the
very act of passing, literally and visually, or, in the borrowing of musical motifs, implicitly and aurally.
Dissolving the narrator's choice in this way severely limits the inspirational and the cautionary power of the
Autobiography, but it also allows it to express a crucial fact of the early twentieth century. For the point of the
Autobiography turns out not to be the possible dichotomy of popular art and the racial dilemma but rather their identity.
To abstract both seeing and hearing from their un-self-consciously biological basis, to make these senses into the
vehicles for particular media, was to make these senses obvious to themselves in an unprecedented way. Watching in
this new way was to receive impressions through the revelation of another world that was simultaneously the original
world itself. That this reorientation of the senses coincided with a general realization



of cultural particularity and of the instability of racial difference cannot be purely accidental: it was in fact the greater
range of experiences made possible by the media that brought disparate cultures together and made them selfconscious. It was Johnson's particular experience as a popular entertainer and racial crusader that allowed him to see
the relationship of race to the new media and to make the Autobiography such a telling account of their association.

7 Ernest Hemingway's Media Relations

Of all American writers, the one least likely to feel at home in the world of spectatorship and performance adumbrated
in the previous chapters is certainly Ernest Hemingway, for whom literary authenticity was apparently such a powerful
fetish that it helped to kill him in the end. Hemingway's prose also seems to put such emphasis on careful observation
that recourse to camera tricks of any kind would seem out of the question. On the other hand, however, Hemingway
became more thoroughly a creature of the media than any other writer considered here, and, though he was usually
lionized for his determined participation in individual sports ranging from shing to writing, he also helped to make
watching such sports into new national pastimes. Though his interest in lms, either the Hollywood adaptations of his
own works or more personal projects like The Spanish Earth, over which he quarreled with Dos Passos, was always
strictly practical, Hemingway may have done more to legitimize spectatorship itself as a pastime than any other modern
American writer.
If the standard histories are to be believed, Hemingway was a creature of the media in two almost completely different
ways. As the bearded literary icon of Life and Parade, he became the twentieth century's most prominent example of a
writer transformed into a mere signboard for himself, one whose writing style was so recognizable it inspired an
adjective that became virtually a brand name. Alongside this most photographed author were similarly photographed
versions of his works that usually bore the same distant relation to their originals. On the other side, at what might
seem the furthest remove from this sort of ephemeralization, stands the omer Hemingway, still closely associated



with the media but in this case apprenticed to the hard-nosed journalism of the Kansas City Star and disciplined by the
constraints of the telegraph. The effect of electronic mass communication in this respect is the ne-tuning of a literary
style without excess, terse, direct, and as real as the harsh events it describes. In most accounts of Hemingway's career,
these two versions are linked together by a narrative of compromise and decline, as one modernized Hemingway, the
lean younger one, gives way to the other, puffed up and distorted by excessive publicity. A closer look at Hemingway's
media relations might show, however, that these two extremes are more closely linked than they might seem to be, and
that Hemingway reacted to and expressed the spectatorial society of his time in one consistent, though complex, way
throughout his career.
For anyone raised on the notion that Hemingway's work as a journalist taught him to produce the lean and hard-edged
sentences that made his ction so popular and inuential, an actual look at some of that journalism can come as quite a
surprise. The rst lines Hemingway published in the Toronto Star read more like an oily sales pitch than a battleeld
dispatch: Have you a coming Corot, a modern Millet, a potential Paul Potter or a Toronto Titian temporarily adding
whatever the new art adds to your home? If not it is possible to obtain one of the nest works of the moderns for a
limited time for a mere fraction of its value.1 That the piece is written with tongue well in cheek seems only to
compound its overall offense against sincerity, directness, and economy of means. Yet it is but the rst of many such
offenses committed over the three years in which Hemingway wrote for the Star, ending nally with a brief comic piece
about the stir supposedly caused by his German fedora. Though the writing republished in Dateline: Toronto is relatively
simple and straightforward as to sentence structure, it is also arch, affected, chatty, and frequently overblown. If this
writing truly represents Hemingway's apprenticeship, then it seems that apprenticeship was served not on the front
pages in stories of crime and battle but somewhere in the back sections with the fashion reviews, the humor columns,
and the latest recipes. The literary camera eye that Hemingway developed as a reporter was not, therefore, a coolly
objective one but rather a highly self-conscious one that captured a great deal besides the thing itself.
As startling as it is, this realization needn't invalidate the common idea that Hemingway's early journalistic writing
signicantly pregures his ction, but it should challenge common assumptions about the meaning of that connection.
Critics seem to have believed from the



very rst Hemingway's cordial praise of the no rules issued to those who came, as he did in 1917, to work for the
Kansas City Star. Hemingway's testimony, delivered in an interview with the Star itself in 1940, became the basis of one
of the rst critical studies of his work, Charles Fenton's book The Apprenticeship of Ernest Hemingway, published in 1954.
Fenton was the rst of many to reprint the famously short imperatives to brevity: Use short sentences. Use short rst
paragraphs. Use vigorous English. Be positive, not negative.2 And he inuentially argued that these rules formed the
basis for the terse style of Hemingway's early ction. Though Fenton maintained that nothing Hemingway might
learn in the next decade of apprenticeship would supplant this precept, there was one important supplement to it,
which has become almost as legendary. While working as a European correspondent for the Toronto Star, Hemingway
is supposed to have been excited, not frustrated, by the brevity enforced when his dispatches had to be cabled home.
Cablese, he apparently said to Lincoln Steffens, is a new language.3 Together, these twin disciplines are held by most
critics to have produced in Hemingway a tight, compact, concise prose, one in which simple declarative sentences
describe reality as faithfully and economically as possible.4
One major difculty with this account of Hemingway's apprenticeship is that the facts do not always sustain it. As
Ronald Weber has discovered, from evidence contained in Fenton's own notes, the celebrated Kansas City Star style
sheet was neither so well known nor so authoritative as has been supposed. Two of the reporters Fenton queried
disclaimed all knowledge of a style sheet and a third maintained that it was distributed only in a very limited way.5
Whether the style sheet was or was not circulated widely enough to be a constant guide may matter relatively little in
the end, however, since Hemingway actually had little opportunity to put its precepts into practice. Though a very
small number of Star stories have been reliably associated with him, it seems that most of these were actually phoned in
to be rendered into print by more experienced rewrite men.6 Hemingway did write his own copy for the Toronto Star
and had in fact been writing it for over two years before he discovered cablese at the Genoa Conference in 1922.
Even after the conference, however, the vast bulk of Hemingway's pieces were mailed, not cabled, for the simple
reason that they were not timely enough to require extra speed.7 If Hemingway ever cabled very much material at all, it
was not for the Star but for the International News Service, where it appeared, if it appeared, without a byline.8
It seems possible, then, that there are, strictly speaking, almost no



surviving examples of journalism directly produced by Hemingway under the inuence of the Star style sheet or the
telegraph. And what does survive from his service with the Kansas City and Toronto papers differs quite markedly
from the standard of concise directness supposedly inculcated by those two early inuences. As Elizabeth Dewberry
puts it, many of the Kansas City Star pieces reveal at least as great an interest on Hemingways part in testing the limits
of the style sheet's rules as in abiding by them.9 The most notable of these pieces, and the ones apparently most
admired at the Star itself, are actually character sketches, like Kerensky, the Fighting Flea, or brief short stories, like
Mix War, Art and Dancing.10 Such pieces show, according to Matthew Bruccoli, that from the beginning Hemingway
was more interested in color stories and character sketches than in straight reporting.11
If so, then Hemingway found the perfect spot for himself in Toronto. For the most part, his writing there was not
actually for the Star itself but rather for the Star Weekly, which is to say that it was not really newspaper reporting at all.
The Star Weekly was a feature magazine that was almost completely separate from the Star12 and that relied heavily on
cartoons, photographs, humorous sketches, human interest stories, and publicity stunts. Among its legendary triumphs
was the six-week y-swatting contest conducted in 1912, in the course of which 3,367,680 ies were summarily
executed by eager Star Weekly readers.13 The Star Weekly was lled up with such froth,14 or uff,15 stories whipped
up out of nothing in which every word was, in a manner of speaking, in excess of the facts. Accordingly, Hemingway's
early stories for the Star Weekly concentrated on recent fads such as the Circulating Pictures movement (Dateline, p. 3)
or the photographic miniature (Dateline, p. 38). These stories frequently adopt a rather arch tone about the tendency of
the man in the street to be swayed by a series of fads (Dateline, p. 17), but they assume nonetheless that the reader
will want to know what the latest fad is (Dateline, p. 37). This remains true even when Hemingway moves to Europe
and begins reporting on more substantial matters for the Star daily. From Genoa, where he was ostensibly covering the
international peace conference, Hemingway reported as well on the newest betting game (Dateline, pp. 164165), and
from Paris he sent dispatches on the newest aperitif (Dateline, p. 182).
A brief story led in 1922 on the sparrow hat (Dateline, p. 109) is probably the only pure fashion reporting Hemingway
did in Paris, but his writing is never entirely free of the fashion consciousness inculcated by the Star Weekly. Even his
dispatches from Genoa diverge from the conference proceedings to notice the beautiful fur coats and Paris hats



of the spectators and the fashionable bobbed hair of the secretaries of the Russian delegation (Dateline, pp. 144, 146).
In fact, Hemingways sense of the strength and variability of fashion served him well in his more serious reporting of
this time, which witnessed the birth of an entirely new kind of international public relations. Walter Lippmann
inuentially enunciated what had become common wisdom by 1922 when he said: men respond as powerfully to
ctions as they do to realities, and in many cases they help to create the very ctions to which they respond.16 In
his concentration on personalities, on appearances rather than issues, Hemingway often seems to be missing the real
story at Genoa, and yet the real story of this time, when the Versailles settlement was becoming more and more
controversial, had to do with public opinion in Germany and France, which seemed to be swayed as much by symbols
as by policy or self-interest. If there is something peculiarly modern about this reporting, it is most certainly not that it
is harsh, clear, and realistic but rather that it is exquisitely sensitive to the power of appearance, to the shift in inuence,
for example, as Tchitcherin, in a new overcoat and a better haircut, becomes more comfortable in front of the cameras
(Dateline, p. 254). Hemingway's association with photojournalism thus begins at the very beginning of his career, and
from the beginning he is highly aware of the way photographs themselves have become a new kind of news.
The prose style that Hemingway developed for such occasions was appropriately skeptical, humorous, and ippant. At
its best, it negotiated perfectly the modern journalistic paradox whereby fads are popularized and debunked at the
same time and a canny and even cynical public opinion is built up out of its own credulity. A knowing exaggeration, the
hallmark of a certain kind of friendly American irony, and not understatement, is the chief method of this style. In its
pure form, it debunks by egregious overstatement some minor modern shibboleth, such as the gift as an expression
of personality (Dateline, p. 85), or the necessity of regular vacations to good health (Dateline, pp. 7172). At times,
however, the irony disappears from Hemingway's knowing irony and he becomes a simple know-it-all. From reporting
on shifts of taste he switches to trying to dictate them, to become an arbiter of taste.17 The idea that in its ckleness
taste might be humorous disappears from these pieces on the right way to sh, camp, or canoe, and Hemingway's
prose becomes sternly didactic. These pieces, more than any others, anticipate episodes in Hemingways ction, and yet
the overwhelming presence in them of the imperative marks them off from both ction and reportage.



A decade or so after he left the Star, when he was writing on a regular basis for Esquire, Hemingway tried to pretend
that writing a column was an unexpected luxury:
Your correspondent is an old newspaper man and as such used to envy the way columnists were allowed to write about themselves. When
the papers would come over your correspondent would read a long blob-blobs by his then favorite columnist on the columnist himself, his
child, what he thought and how he thought it, while on this same day your correspondents output would be something on this order: KEMAL
INSWARDS UNBURNED SMYRNA GUILTY GREEKS, sending it at three dollars a word Eastern Cable urgent. 18

But the easily humorous style of this piece itself shows how practiced Hemingway was in what he sarcastically called
those I, me, my pieces (By-Line, p. 179), dozens of which he had contributed to the Star Weekly. In another piece for
Esquire, he complained: To write this sort of thing you need a typewriter. To describe, to narrate, to make funny
cracks you need a typewriter. To fake along, to stall, to make light reading, to write a good piece, you need luck, two or
more drinks and a typewriter. Gentlemen, there is no typewriter (By-Line, p. 159). The implication here is that nothing
is more foreign to Hemingway's sort of writer than to fake along, to stall, to make light reading, but this is in fact a
perfect description of the vast bulk of the work he did as a journalist. Hemingway was a master at writing news stories
about absolutely nothing, as he did for example on October 16, 1922, when he managed to wring almost eight
hundred words out of catching a taxi and getting on a train. Instead of taking a few terse words of description and
inating them into a news story, as he implies in Esquire, the Star actually dignied this piece of barefaced pife with
the headline Balkans: A Picture of Peace, Not War (Dateline, p. 224).
None of this, of course, was hidden from Fenton or from other scholars inuenced by his point of view. Though he
concedes that the sort of writing Hemingway did in Europe for the Star was useful practice for a future writer of
ction, Fenton cannot help but exude disapproval of the froth that Hemingway was supposed to provide. In his
inuential account of Hemingway's apprenticeship, however, the froth nally evaporates so that the Kansas City Star
style sheet can exert its inuence across the years on the early ction. Considering the relative bulk of the writing
Hemingway did for the Star Weekly, and given the fact that he continued to produce material of this kind all his life,



masterfully for Esquire, it might make more sense to put the style sheet back in the drawer it most probably occupied
and reconsider the whole relationship of Hemingway's journalism to his ction. Such a reconsideration might begin by
putting Hemingway's early writing in an entirely different institutional context.
One part of Hemingway's life that is usually given almost no attention at all is the period he spent in Chicago during
the summer and fall of 1920, utterly at a loss for a profession. The possibility suggested by his closest friends of the
time was advertising. Bill Home, with whom Hemingway had served during the war, and Y. K. Smith, the older
brother of his longtime Michigan friend Bill Smith, were both in advertising, and both thought it a natural option for
Hemingway.19 According to Fenton, Smith attempted to nd Hemingway a job at an agency that had once employed
Sherwood Anderson,20 and though this did not pan out, Hemingway did meet Anderson, as well as Carl Sandburg, in
the group of literate young advertising men that tended to collect at Smith's apartment.21 The meeting with Anderson
was, of course, the turning point in Hemingway's life and the beginning of his career as a writer, and it is worth at least
noting the context in which it occurred. For it was not a literary salon that brought them together but a rackety
collection of young men making a living out of a relatively new profession that was just beginning to make itself felt.
The development of advertising from a relatively staid and limited practice into the social juggernaut of today
accelerated perceptibly in the early 1920s. Advertising volume boomed as income rose and installment buying became
more acceptable. In 1922, the trade journal Printers Ink announced The Dawn of the Distribution Age, an age in
which advertising would take over the central role once occupied by industry itself, as the focus of the economy shifted
from production to consumption.22 With this shift, advertising was to occupy the very heart of the modern age, rightly
so since it dened and publicized the current mode. As Roland Marchand puts it, the advertising man proclaimed
himself an expert on the latest crazes in fashion, contemporary lingo, and popular pastimes.23 Considering how closely
this description ts the persona that Hemingway worked out for himself at the Star Weekly, it is little wonder that his
friends felt he had a future in this coming profession.
Hemingway never actually worked at this profession, from which Anderson had very famously departed, but when the
two met he was writing for a publication that was, to say the least, on the shadow-line between advertising and
journalism. The Cooperative Commonwealth,



where Hemingway worked from the fall of 1920 to the spring of 1921, is, for certain obvious reasons, the one
publication in Hemingway's early life to have received almost no scholarly attention. It might be considered, in fact, the
evil twin of the Kansas City Star, representing the polar opposite of everything that paper has come to stand for in
accounts of Hemingway's writing. While the star and is admired as a model of journalistic probity, the Cooperative
Commonwealth was in fact fraudulent. The Co-operative Society of America, the organization that the Commonwealth
ostensibly served as house organ, had been created to resemble the legitimate cooperative movement, but it was
actually an elaborate swindle.24 Even if the Society had been legitimate, however, the Commonwealth was nothing more
than a publicity sheet, and Hemingway's job there was to manufacture enough plausible ller to make it seem a
legitimate journalistic enterprise. As Fenton notes, however, all this involved was a continuation of the kind of writing
he had already been doing for the Star Weekly.25 Hemingway had long since become adept at generating human interest
stories, and though he was apparently appalled to nd that the whole Commonwealth enterprise was crooked, he was in
some ways the ideal young writer for it at the time.
Though the les of the Kansas City Star and the Toronto Star Weekly have been combed for evidence of Hemingway's
early genius, the Cooperative Commonwealth has been despised and generally ignored by biographer and scholar alike:
there have been few attempts to disentangle Hemingway's work from the general mass of propaganda and selfpromotion. From what has been done, however, it is clear that at the Cooperative Commonwealth Hemingway was part
public relations man and part advertising copywriter. He did in fact push products sold in the Society's cooperative
stores, an activity he carried over into burlesque for the visitors at Y. K. Smith's.26 One of these, Donald Wright, who
made a lifelong career of advertising, later remembered a particularly ludicrous scheme that had to do with selling
bottled blood from the Chicago stockyards.27 The satirical attitude behind such mock projects suggests that Michael
Reynolds correctly summarizes Hemingway's own attitude toward his brief brush with the advertising game: This was
not the writing that mattered.28
On the other hand, publicity did matter to Hemingway, from the very beginning. Hemingway had himself been a
creature of publicity from the moment he was wounded on the Italian front in 1918. Writing to his parents about his
condition, he rather blandly observed, I suppose the papers say something about it.29 By the time he had been in



the hospital only a very short while, however, he was keenly aware, according to James Mellow, that what he wrote
home would nd its way into public print,30 and when he returned from Europe he was immediately met by
reporters, whose need for newsworthy copy he was all the more able to meet because he had been a reporter himself.31
The fact that such needs can conict with a newspaper's dedication to the truth must have been abundantly clear to
him as he began to embellish, exaggerate, and then to falsify his war experience.
Perhaps the eeriest and most unpleasant of all the how to articles that Hemingway did for the Star Weekly was the
one he wrote in 1920 on the theme How to Be Popular Although a Slacker (Dateline, p. 10). The steps it ironically
prescribes to the slacker who wants to be thought a war hero are almost exactly those Hemingway had actually taken in
order to transform himself from a Red Cross ambulance driver into a lieutenant in the Italian army: A good plan is to
go to one of the stores handling secondhand army goods and purchase yourself a trench coat. A trench coat worn in
winter-time is a better advertisement of military service than an M.C. (Dateline, p. 10). The only difference is that
Hemingway chose as advertisement a rather magniloquent cape rather than a trench coat and had his bogus army
uniform constructed by a tailor instead of buying it off the rack. Otherwise, the article is a confessional blueprint of the
process by which Hemingway constructed the story of his war service that persisted virtually unchallenged for decades.
What makes the story so unsettling, though, is the double duplicity of it, the way it coolly relies on confession to
reinforce the very deception that is being confessed, counting on the reader to assume that the directions given can
only be ironic, since no one who had ever actually followed them would have the gall to proclaim it.
Hemingway's use of the term advertisement in this context may be incidental, and it predates by a few months his
exposure to the advertising world in Chicago, but it pregures, in an inverted and uncanny way, what was to be the
most notorious characteristic of his career as a famous American author. Hemingway advertised himself more adeptly
than any other American writer ever had, so much so that he would become virtually synonymous with the mass
market publications, such as Life, that featured him and his works. Critics and college professors lament this state of
affairs, as Scott Donaldson says,32 implying that for such readers there is an unpleasant gulf between the vulgarity of
mass-market notoriety and the achievement of great literature. As Leo Braudy puts it, Hemingway remains the prime
case of someone fatally caught between his genius and its publicity.33 This very common



formulation of Hemingway's life implies a denitive contradiction between genius and publicity, but it should be
obvious that at least in part Hemingway's genius was for publicity. If Hemingway's career as a writer is seen to start with
the pufF pieces he wrote for the Star Weekly, then his later career as a creature of the slick magazines makes perfect
sense, and his genius as a writer comes to have a more intelligible relationship to the modernity of which it was a
dening part.
For the usual accounts of Hemingway's journalism are wrong not just about Hemingway but also about the journalism
of his time, which was changing in its devotion to fact partly because of changes in what counted as facts. In certain
obvious and vulgar ways, journalism was caught up in the expansion of promotionalism and public relations
exemplied at this time by Edward Bernays. The founder of public relations, at least in having given it that name,
Bernays delighted in manufacturing news by provoking legitimate journalistic concerns into giving what amounted to
free ad copy. And advertisers became more adept at designing ads that seemed to be news stories or editorial
features.34 But even in legitimate and responsible ways, journalism was changing as Hemingway joined it. What
counted as news was no longer purely objective, when it was abundantly clear, as Lippmann had asserted, that
subjective reactions had, in important cases like the Great War, played as important a role as objective conditions. It
little mattered in the end that some such reactions were the result of manipulation or even fraud since they came in
practice to acquire the force of fact.35 Public sentiment of the kind that fed both fad and fashion was becoming a fact
worth reporting, a condition that newspapers participated in reexively by helping to make the opinions they reported
on. Hemingway's taste for publicity and his free and easy way with the truth would have made him a rather unreliable
reporter of the traditional kind, but it suited him perfectly to the management and readership of the Star Weekly, which
became instrumental, by fostering these traits, in developing Hemingway's mature style.
Hemingway's journalism has mattered so much because it has anchored certain accounts of his ctional style. The
reportorial style, with its utilitarian lightness, is associated with the ostensible aim of most reportage, which is to tell the
truth about events. Thus Hemingway's terseness comes to indicate, if not exactly truth itself, always a problematic
quality in a work of ction, at least an ethic of truthfulness, a devotion to authenticity that links form and content in a
seamless whole. As Walter Michaels puts it, words in Hemingway's works serve not to represent



the experience but to testify to its authenticity.36 But terseness, in and of itself, need not indicate a devotion to
accuracy or authenticity. Advertising copy, even at this time when pictures were used much more sparingly, was notably
terse, and there was an ethic of brevity at most ad agencies of the 1920s much like that of the Kansas City Star. short
words and shorter sentences.37 Such writing, be it ever so short, had a very complex relationship to the sort of
authenticity Michaels invokes, as did the ction Hemingway began to write while he was still working for the Star and
Star Weekly.
Hemingway and his publishers both made an attempt to associate his early work with his experience as a reporter. In
Our Time intersperses among the short stories what often seem to be fragmentary news accounts, some of which were
taken directly from stories Hemingway had covered as a reporter, and the rst edition splashed newspaper cuttings
across its cover as if to underscore the timeliness of the vignettes inside. As scholarship has discovered, however,
rather few of these vignettes, even the ones republished from newspapers, represent actual eyewitness testimony. One
of Hemingway's journalistic specialties, several scholars have noticed, was the production of plausible rsthand
accounts of events he had not seen for himself, and this talent carried over into In Our Time, where even the bullght
description is secondhand.38
However, any narrow focus, positive or negative, on the truthfulness to experience of these vignettes would risk
missing the sophisticated yet uncertain way in which the whole collection speculates about the delity of language. In
its very arrangement, In Our Time oddly smudges the line between fact and ction, for, though the named short stories
are all in the third person, a good many of the italicized inter-chapters, generally closer in substance and tone to news
stories, are in the rst. And the two ostensibly separate lines cross in the middle when Nick, the focus of many of the
short stories, appears in an italicized vignette. In fact, there is a very peculiar knot in both the chronology and the
narrative mode of In Our Time at precisely this point, as Nick's wound in chapter 6 seemingly leads into the hospital
stay of A Very Short Story, in which the protagonist is not named, and then seemingly doubles back in chapter 7 to
the earlier batdeeld cowardice of another unnamed protagonist, who pleads with God not to be wounded. It is
possible to rearrange and rewrite these three installments so that they form a very familiar story, much like The Red
Badge of Courage or perhaps Hemingway's own war experience, in which a young man's rst fears are followed by a
satisfactory wound and then new disillusionment, but to rework them into this far more conventional



arrangement is to miss the sign that something fundamentally troubling has tangled the ction.
Chapter 7 presents a rather complicated situation, even in isolation from the stories around it. Though it is clearly
written in the third person, the way the soldier's speech is run into the narration without quotation marks makes it
seem far more personal:
While the bombardment was knocking the trench to pieces at Fossalta, he lay very at and sweated and prayed oh jesus christ get me out of
here. Dear jesus please get me out. Christ please please please christ. If you'll only keep me from getting hurt I'll do anything you say.39

And a rst-person narrator does make a one-line appearance, but then in a collective form (We went to work on the
trench ) that makes it impossible to determine if the original soldier is included or not. The only thing that seems
clear from this complicated pronominal situation is that Hemingway was unsure how close he wanted to be to this act
of cowardice. Because it associates garrulity and repetition with a failure of nerve, this vignette seems to mark the very
antithesis of the verbal grace under pressure with which Hemingway and his style are usually associated, and yet it is
a vignette he rewrote in the rst person when Fredric Henry breaks down at the end of A Farewell to Arms, which is
itself an elaborate rewriting of A Very Short Story: Don't let her die. Oh, God, please don't let her die. I'll do
anything for you if you won't let her die. Please, please, please, dear God, don't let her die.40
Something keeps this act of verbal excess at the center of the episode that in life and ction formed the heart of the
Hemingway persona. It is not just the excess, however, that makes this speech act radioactive but also the fact that it is
a lie, or rather a whole nest of lies. For though the young soldier promises God I believe in you and I'll tell everyone
in the world, he goes back on his word: And he never told anybody. But this line, the last in the vignette, is vague
enough to confess another lie as well, the lie of omission that comes when he keeps the story of his cowardice to
himself. It is not necessary to indict Hemingway of battleeld cowardice to suggest that this lie bears an interesting
relationship to some other lies as well, which Hemingway may be confessing here precisely as he confessed them in his
journalism, wearing the presumption of irony rather like the army uniform to which he had no legal right. Hemingway
had been heroically wounded in the war, but not in the Italian army as he liked to claim, and though this is perhaps
merely a pardonable exaggeration, other claims, such as having



witnessed the death of my very good friend on the Italian front, were simple fabrications (Dateline, p. 180). These lies
seem to shadow the story of heroism throughout Hemingway's life, constructing behind it another story and another
verbal order, in which human faithlessness robs language of every strength that good courageous use can give it.
The broken promise in chapter 7 is in a sense the bad seed from which the rest of In Our Time grows. For the real
linguistic issue at stake within the stories is never the faithfulness of language to reality but rather the faithfulness of
speakers to the language they use. This is to adjust Michaels's formula, to the effect that Hemingway uses words not
to represent the experience but to testify to its authenticity, by placing all the emphasis on the verb to testify. In
other words, Hemingway is not as interested in constatives as he is in performatives, to take a distinction from J. L.
Austin. Hemingway is particularly interested in promises, which Austin calls one of the more awe-inspiring
performatives.41 Promises are perhaps central to Austins notion of the performative in that they bind the speaker not
to his or her intention but rather to the receiver of the promise, and in this way they reexively create the bond on
which successful performativity depends. For performative utterances have no force outside the convention that gives
them meaning, a situation that is sustained merely by the social solidarity that keeps conventions in effect.
Austin denes performatives by exhaustively imagining all the possible ways they can go wrong, much the same
procedure Hemingway follows dramatically in his ction. It is as if the broken promise between God and man in
chapter 7, whatever it may imply about the loss of faith in the course of the war, has put the whole notion of a single,
veriable reality, ultimately sanctioned by the word of God, out of bounds, to be replaced by a series of provisional
conventions agreed on ad hoc between individuals. The difculty and unhappiness of this situation is reected in A
Very Short Story, in which the unnamed soldier and the nurse he loves want to get married but can't: They felt as
though they were married, but they wanted everyone to know about it, and to make it so they could not lose it (Time,
p. 65). They want, in other words, to make their private promise to one another public and objective, so that they will
be truly bound to one another, but they can't and so they do lose it, just as Harold Krebs loses everything a few
pages later in Soldier's Home by lying about his experiences in the war (Time, p. 70).
There isn't any good in promising, as Nick says in Cross-Country Snow (Time, p. 112). Promises are always
provisional and



temporary because they depend on the strength and faith of individuals, which are likely to be unreliable. Promises are
also situational. As chapter 7 shows, God makes no promises to humankind, and human beings cannot sustain their
promises to God, and as A Very Short Story shows, without that religious sanction human promises are only good
for a particular time and a particular place. This means that there is likely to be a conict between promises, which is
why Nick is so rueful in Cross-Country Snow. He has made a promise to Helen by getting married, and the
circumstances surrounding that promise prevent him from making another reliable one about skiing someday with
George. Most of the stories in In Our Time, in fact, involve a real or putative triangle, so that Nick's commitment to
Marjorie in The End of Something and The Three-Day Blow conicts with his commitment to Bill, as his
boyhood commitment to his father in The Doctor and the Doctor's Wife had clashed with his responsibility to his
The utterances that really matter in Hemingway's stories, then, are performative utterances, and his focus on them
implies a particular notion of linguistic truth. The truth concerned in these stories is not the delity of language to
some set of extralinguistic facts but rather the delity that language enforces between people. This is why so much of
the language used by the characters in Hemingway's works is, by any strict standard of communicative utility, quite
unnecessary. The lovers' conversations between Catherine Barkley and Fredric Henry in A Farewell to Arms are perhaps
the most extreme examples of the kind of conversation so often found in Hemingway: repetitive, formulaic small talk
that in its utter pointlessness seems to y in the face of everything that has been said about the efciency of his prose
style. But the purpose of these conversations, as Margot Norris has recently pointed out, is to produce between the
lovers a textualized version of themselves, a performed version of perfect lovers to which they can bind themselves.42
Henry says early on, before he is really in love: This was a game, like bridge, in which you said things instead of
playing cards. Like bridge, you had to pretend you were playing for money or playing for some stakes.43 And their
conversations remain a game, become, in fact, even more game-like later on, with the single difference that once
Catherine becomes pregnant the stakes have nally been named. What these conversations are, almost from beginning
to end, is one long promise, one single expression of faithfulness, as if to reverse by sheer insistence the failure of
A Very Short Story.
What is true of the language in Hemingway's works, the language



used by his characters, is also often true of the narration as well. In Big Two-Hearted River, Nick talks to himself as
the lovers talk to one another in A Farewell to Arms, creating by careful, ritualistic repetition a version of himself on
which he might rely. In its massive redundancy, the language of Nick's meditations sometimes becomes almost purely
phatic, like the language used to calm a nervous horse:
Now things were done. There had been this to do. Now it was done. It had been a hard trip. He was very tired.
That was done. He had made his camp. He was settled. Nothing could touch him. It was a good place to camp. He
was there, in the good place. He was in his home where he had made it. (Time, p. 139)
The real subject of this passage, whatever mental trauma it is that Nick is trying to escape, is simultaneously
suppressed and indicated by the repetition. This is one of many episodes in which Hemingway designates his subject in
the least reportorial way possible, by insistently and unnecessarily talking about something else, and it points out as well
as any how oddly that technique, the celebrated iceberg principle, sorts with an overall aesthetic of linguistic
efciency. As Norris suggests, the practice of leaving out has in such stories been encoded as candor, suppressing
the other possibility, quite obvious in chapter 7, that not saying is often the same as lying.44
The apparent incompatibility between these two equally celebrated tendencies in Hemingway's prose can be composed,
and not saying can become pretty much the same thing as saying efciently, if language gets its truthfulness by human
agreement and not by correspondence to extralinguistic reality. In its vagueness, Hemingway's writing appeals to the
prior knowledge and the implied agreement of his readers, and with these it transforms gaps and absences into
designations that are precise as need be. In The Sun Also Rises, for example, Hemingway frequently atters his readers
by writing as if they too are seasoned habitues of the artistic haunts of Paris. All this takes is a strategic use of the
denite article and the exible, colloquial American you: On the right was the Pare Montsouris. The restaurant
were they have the pool of live trout and where you can sit and look out over the park was closed and dark.45 But
Hemingway extends this trick to presume certain values as well as certain knowledge. In both speech and narration,
Jake has the tendency to use the word nice as if it needed no elaboration, as it usually does not in ordinary
conversation. However, it is one thing to end the day by noting that It was a nice hotel, and the people at the desk
were cheerful, and we each had a good small room, and something else



to insist that Brett Ashley is very nice when she most certainly does not t at least one commonly used denition of
that term.46 Words like nice and the swell that crops up so frequently in In Our Time are simply the most obvious
examples of a kind of language that acquires its specicity by implication within a particular social group. In a sense,
you must be nice to know what nice means, as Robert Cohn so obviously does not. As Walter Michaels points out,
there is a tendency in Hemingway's work to use words like nice as if they meant pretty much the same thing as
real,47 but in fact they are not only different but indicative of entirely different linguistic regimes, for nice is quite
openly a term of subjective social approval, variable by time, space, and social circumstance, while real supposes an
unchanging correspondence to the facts.
This tendency to write as if matters of taste were matters of fact begins with Hemingway's journalism. The pervasive
concern there with fad and fashion, with what's currently being done, is often an ironically assumed pose, but where
it touches Hemingway more personally the pose begins to seem more genuine. The how to pieces on shing and
camping are as obsessively concerned with style as the more ironic pieces on the current fads, and it does seem at times
that this obsession is based on a practical concern for the best results. The little tips that make up the article entitled
Trout Fishing Hints, which ran in the Star Weekly in the spring of 1920, are supposed to make the difference
between getting a small and foolish trout who will strike at anything and fooling some big old-timer (Dateline,
p. 23). But there is another concern in these pieces as well, the fear of being thought a tyro, which Hemingway seems
to be ghting simultaneously in himself and in his supposed reader. The bluster with which he informs this reader that
there is a good and bad way of frying trout (Dateline, p. 45) is so familiar, the authoritative recipe is such an
unquestioned institution, that few will stop to think that, since cooking is by denition a matter of taste, there can be
no good and bad about it. A few years later, in fact, Hemingway will regale his Star Weekly readers with an entirely
different but equally denitive way of cooking trout, discovered in Europe (Dateline, p. 367). In such cases, the real
good that is being pursued has nothing to do with practical results, which are simply the necessary preliminary to the
mysterious induction he celebrates in a 1922 story on tuna shing in Spain:
But if you land a big tuna after a six-hour ght, ght him man against sh until your muscles are nauseated with the



strain, and nally bring him up alongside the boat, green-blue and silver in the lazy ocean, you will be puried and
you will be able to enter unabashed into the presence of the very elder gods and they will make you welcome.
(Dateline, p. 93)
To gain this sort of welcome, and not simply to ll up one's bag, is the purpose of all expertise for Hemingway. This is,
in part, what made him such a likely writer for the Star Weekly, that his aesthetic values and his standards of authenticity
were primarily social, that the truth he cared about was the truth determined by social practice. His writing, like the
writing in advertisements of the period, both evoked and helped to create the sort of unspoken social agreement that
constitutes the fashion of a time.48
For many years, Hemingway's writing derived some of its authority from the very source that now seems most
commonly to demean it: his performances in the eld. That Hemingway so famously lived what he wrote
aboutshing, ghting, drinking, huntingonce seemed to make the act of writing about those things another
physical performance and thus authentic in the relatively simple way that physical performances can be when they yield
a trophy of one kind or another. This opinion depends, however, on the notion that Hemingway wanted to achieve in
his work a relatively simple kind of linguistic truth, a correspondence to fact, and that his life helped to provide the
facts. If, on the other hand, Hemingway's language, like the language so often used by the characters in his works, is
meant to be valid in performative terms rather than true in constantive terms, then the authenticity of the
performances, in and out of the work, is of very little relevance. What matters, where fashion and performative
utterances are concerned, is whether or not a particular practice is right; from this, it acquires the kind of truth it needs.
This kind of fashion consciousness penetrates Hemingway's work even when it seems most aloof and remote. In Big
Two-Hearted River, for example, Nick Adams is all alone, and it seems that every move he makes is meant to
construct a perfectly self-sufcient private world. But it may be that this carefully ritualistic shing trip is also a rst
step back into the social world from which Nick seems so distant. Certainly, the reason he follows each step in his
shing and camping etiquette so carefully is not in order to catch more sh or even to avoid discomfort. Actually, the
most positive feeling that Nick achieves in the story is that of being professionally happy, adorned with all his shing



gear (Time, p. 147). The satisfaction of having all the right gear in all the right places comes in part from the sense of
professional validation it provides, the sense of belonging to an exclusive crew, just as shing can be ruined by the
presence of other, amateurish men: Unless they were of your party, they spoiled it (Time, p. 149). Nick's excessive
care is meant to reassure himself that he is of [that] party; his return to the river is not a turn toward solitude or
toward nature but back toward the only sort of social organization whose values still seem consistent and valid.
Though Nick is alone, he evokes and honors those other men by remembering their recipes. Actually, Nick cannot
quite remember how his old friend Hopkins insisted coffee had to be made, though he does remember a bitter
argument on the subject. Nonetheless, he is determined to make it straight Hopkins all the way (Time, p. 141),
though the result is both messy and bitter. The episode seems a commentary on the rest of the story and on
Hemingway's how to journalism, with which it is closely associated. For it is fairly clear that it doesn't matter what
Nick does on this camping trip as long as it is straight all the way, and this includes the pancake recipe cribbed
almost word for word from the feature story the Star Weekly headlined When You Camp Out, Do It Right (Time,
p. 146; Dateline, p. 46). Though the Star Weekly story makes it sound as if cooking and camping in any other way simply
means disaster, Nick shows by toasting Hopkins in his own messy, bitter coffee that doing it right does not mean
doing it well. Doing it right is in fact a great deal more important, since Nick needs the sense of being one of the
party much more than he needs a good breakfast or a decent cup of coffee.
Bullghting, the most famous of the many physical performances in Hemingway's ction and his life, acquires its
central, almost obsessive importance from the way it gives a sense of deadly necessity to this kind of purely social
correctness. Those who are of the party in The Sun Abo Rises are said to have acion, a term Hemingway tellingly
translates as passion, ignoring another equally valid possibility: taste. But the beauty of this purposely murky term
is the way it elevates matters of mere taste to the level of national instinct. Though it is fairly obvious that Jake Barnes
must have learned to like bullghting at some pointit is rather doubtful that there was much of it back in Kansas
Cityhe is represented as simply having acion in much the same way his Spanish friends do. Thus an acquired
taste is made to seem hereditary, and a rather specialized affection for a peculiar kind of sport is made to seem not just
fated but also morally necessary. At the



same time, acion elides the very crucial opposition in The Sun Also Rises between watching and performing: both
bullghters and bullght fans are said, when their feelings are authentic, to have acion.49
This last is most important in Jake's case, for by the magical ambiguity of acion the very loneliness that marked him
off from his European acquaintances becomes an index of his belonging in Spain, and the spectatorial impotence that
was so demeaning in France (I have a rotten habit of picturing the bedroom scenes of my friends)50 becomes active
and dynamic. Judged by the standards of acion, watching is something that can be done well or ill, just like
bullghting itself. Jake gives his friends such detailed instructions on how to watch properly that Brett gets nervous,
but his teaching takes in the end, and she becomes absorbed in the professional details.51 Thus absorbed, she
becomes a kind of professional herself, as Jake is, though another possible translation of the term acion is amateur.
Hemingway's method here, as so often in his journalism, is to make a matter of taste seem a matter of professional
expertise, to make, in a very strange but particularly modern way, the mere expression of preference seem a practical
act. In the case of bullghting, it is the presence of blood in the ring that makes this transguration possible, as it is the
possibility of death that makes the purely conventional and formal exercises of the matador seem to have something to
do with truth.
To some extent, these elisions explain why Hemingway has remained crucial to discussions of modernism even as his
popular reputation has made him seem a little suspect to the academy. Bullghting, to take the ideal instance of
performance in his work, gives to the purest sort of formalism a seemingly deadly necessity. Because, as Hemingway
explains it, the bullghter comes closer to death the surer his aesthetic sense, art becomes a matter of life and death
without having to be connected to any sort of practical activity. But the same elisions can explain what turns out to be
the closely associated position Hemingway held in the popular press. As a journalist, Hemingway helped to break
down the distinction between watching and acting, between consumption and agency. At Esquire in the 1930s,
Hemingway participated in what the editor Arnold Gingrich portrayed as a new kind of magazine a magazine
dedicated to the improvement of the new leisure.52 To inaugurate his magazine in the most authoritative way possible,
Gingrich had called on Nicholas Murray Butler, then president of Columbia University, to pronounce on the new
leisure. Somewhat incongruously, considering that this was 1933 and the very depths of the Depression, Butler
maintained the Esquire code, that the art of living had to



be acquired, that the wise use of leisure time was almost a new kind of academic assignment. Hemingway's articles
were every bit as didactic as Butler might have required of one of his professors, except that they taught marlin shing,
bullght watching, or lion hunting. Despite Esquire's generally upscale look and feel, however, very few of its readers
could have been in a position to actually use this advice. Instead, their leisure time was to be taken up with reading
about Hemingway's exploits and the similar exploits of others. Because Hemingway continually mixed up writing with
shing and hunting, his readers were invited to mix up reading with them as well:
When you have loved three things all your life, from the earliest you can remember; to sh, to shoot and, later, to
read; and when, all your life, the necessity to write has been your master, you learn to remember and, when
you think back you remember more shing and shooting and reading than anything else and that is a pleasure. (Byline 187)
In the odd mixture of shing and shooting and reading, Hemingway gives his version of the modern paradox of
rapt, sedentary consumption of increasingly violent and extreme performances. Hemingway was an ideal proponent of
this consumerist ethic because he had for his own purposes already turned watching into a new kind of doing.
In this way, Hemingway helped his readers over one of the major ethical hurdles of the American twentieth century. As
Roland Marchand shows, there was a good deal of resistance, even within advertising circles, to the consumerism that
was the metaobject of most advertising in the 1920s and 1930s. Many advertising men were themselves ethically
disdainful of the weakness they were purposely instilling in their sales targets, and some manufacturers, notably
Henry Ford, publicly disclaimed ad campaigns because they depended so heavily on qualities extrinsic to the product.
American business still clung to what Marchand calls a producer ethic, the pillars of which were efciency, selfcontrol, rationality, practical common sense, and a hatred of waste.53 These virtues were also implicitly male, while
their polar opposites in the consumer ethic, appetite, waste, impulsiveness, irrationality, were implicitly feminine.
Of course, the virtues encoded as the producer ethic are also those generally associated with Hemingway's prose and
with its purported background in the hard-bitten masculine world of the Kansas City Star. The writing Hemingway
actually did for the Star Weekly, however, was generally about taste and was itself as ckle, arbitrary, excessive,



and impractical as taste generally is. But the real key to the power of these articles, and of so much of the writing
Hemingway would do later, is the way they fuse the basic qualities of the old producer's ethic with the new practices of
consumerism, so that taste might be exercised efciently and consumption handled with the practical common sense
that once went into actually making something. What might have looked like Epicureanism at another time now
becomes the American's practical dedication to getting the most out of life. That there is actually a proper way of
drinking, of watching a bullght, of buying bullght tickets, even of securing hotel rooms is the overt message of much
of Hemingway's journalism and the implicit message of a good deal of the ction, and what this does is to make
consuming things into a profession all its own. At the same time, the spectatorial point of view that is so much a part
of books like The Sun Also Rises ceases to be a mere device and becomes the basis of a modern ethical system, in which
to watch well is almost a moral act.
As a profession, consumption can offer those who belong to it the professional pride that is so much a part of
Hemingway's ethic, from Nick's campsite to the bullring at Pamplona. The incessant drinking in The Sun Also Rises is
often read as if it were the dening characteristic of an empty existence, but the reader has only to shift to Spain, where
the wine must be drunk expertly out of wineskins, to see how seriously Hemingway takes this simple act of indulgence
and how so mundane a practice as drinking can make one a member of a quasi-religious congregation. What makes all
the difference is expertise and the fellowship created by the rules of expertise, which also have the convenient effect of
lifting consumption free of the nasty problem of exchange. Most readers notice how obsessive The Sun Also Rises is in
its accounting, but it is also true that the most blissful moments in it come when the Spaniards refuse to take Jake's
money and everything is free. It is as if translating consumerism out of the money economy puries it and makes the
relationship between product and consumer perfect by removing any interceding medium.54 As advertisers have long
since realized, it is much easier to dene people in terms of what they buy if the awful abstraction of money is
removed. That this happens so often in Spain marks it as ancient, precapitalist, in contradistinction to the overtly
mercantile Paris, but also as paradisiacally postcapitalist, money dropping out to allow people and products to merge in
a perfect identity.
The social world implied by Hemingway's ction is therefore very much the one dened by the glossy magazines with
which he was so

closely identied. Though this may seem to debase the ction, it does also, at the very least, help to establish its
modernity. For fashion is modern in an old and simple sense of the word, since it is concerned only with being up to
date, a la mode, but is also modern in another, related sense, since it is, like sports, a rule-based activity, with no
purpose or sanction outside the observance of its rules. As Wittgenstein most famously noted, most modern social
practices are rule-based in this way, the rules themselves being the essence of the system in the absence of any
metaphysical meaning. Hemingway's very substantial place in the modern consciousness may very well come from the
way his insistent physical expertise gave a whole series of purely rule-based activities, from tarpon shing to social
drinking, an aura of authenticity. The distinctively modern aspect of his writing is certainly the way it brings to the page
a kind of language that often has no purpose beyond keeping speaker and listener, and often writer and reader, in

Utterly frustrated by his inability to say just what I mean, the speaker in T. S. Eliot's Love Song of J. Alfred
Prufrock blurts out what might be taken as the plea of a whole generation of modern writers: But as if a magic
lantern threw the nerves in patterns on a screen.1 Whether the speaker himself actually wants this revelation or fears
it, the shift from the verbal to the visual depends on the same assumption: that pictures, especially those projected by
technological magic, create a direct connection between people, and between the inner life and the outer world, far
beyond that possible for mere words.
Because this assumption is so common in the literature of the twentieth century, the visual has often been given a
privileged place in accounts of literary modernism.2 It is commonly believed, for example, that many modern poets
attempt to do nothing more than recreate the immediate visual impression made by an object or scene. Criticism of
William Carlos Williams's poetry is especially crippled by this assumption, since it must ignore the incessant effort that
Williams gave to the visual impression made by his words themselves, which cannot achieve their effect if they become
merely transparent references to a visual object.3 Ideas about the visual in literary modernism, that is to say, have
remained fairly well imprisoned within larger ideas about the central status of the optical in modernism as a whole.
Since the clarity and directness of the visual, in this analysis, also depends on its status as an autonomous realm,4
belief in its centrality has also helped produce a version of modernism free of social and historical conict. This, as
Chris Jenks would have it, is the reason the visual gets such emphasis in



the rst place, because it seems to provide an aesthetic experience independent of all the particularities of history.5
Ever since Leo Steinberg attacked the very notion of an independent and autonomous visual realm, insisting in the
very title of his 1953 essay that The Eye Is a Part of the Mind, art history has progressively weakened and qualied
the idea that any art can be purely optical.6 In fact, scholars of visuality have done such a good job of placing vision
within historical, cultural, and linguistic contexts that many art critics now write quite nostalgically of a time when sheer
visual beauty was at the center of their discipline.7 But these developments have had far less inuence on studies of the
visual in literary modernism. Rather oddly, considering the strong conict in the criticism of Clement Greenberg
between the literary and the optical, literary modernism has come to be the last bastion of the purely visual. It is still
quite common to imagine, as Nancy Armstrong does, a modernist resistance to photography, supposedly based on its
inevitable implication with the actual facts of modern social change.8
What I have tried to show, on the other hand, is a deep and wide modernist interest not just in photography but in new
media of all kinds, based precisely on the novelty these introduced into the age-old evidence of the senses. This is not
to say, of course, that every modern writer, from T. S. Eliot to Bob Brown, embraces new technologies with the same
ardent desire, but personal opinion and commitment are not the major issue in any case. Mechanical recording brings
with it a certain experiential challenge that society is forced to cope with at a general level, the stresses and strains of
which appear in social controversies like that arising with the addition of sound to lm. The anxiety that sound caused
among the literati may be taken as a paradigmatic instance of the way recording technologies introduced complications
into the supposed autonomy of the visual and thus into the supposed autonomy of the aesthetic, challenging both
personal predilections and aesthetic programs. For the avant-garde, these challenges were the modern in its most
concentrated form, but even for such aesthetically unadventurous writers as Fitzgerald they constituted an element of
modern experience that could hardly be ignored.
In general, recording introduces new complications into the ancient relationship between writing and the other arts.
Where it might have been possible in an earlier era for writers to appeal to the visual as to a more immediate version of
reality, once most visual images came to viewers in recorded formcodied, standardized, stylizedthey came to
seem as indirect as writing itself, not unmediated but differently mediated.



The effect of this inuence on writing was, I think, to make it more self-conscious, more aware of its own visual
resources, more wary of sensory experience itself. In short, the effect of new technologies on modern writing is not to
efface the intervening layer the linguistic seems to apply to the real world but rather to make it clear how deeply
linguistic any possible version of that world must be.
For many American writers, this revelation seems to have taken a very particular social form. It can hardly be an
accident that the optical unconscious of so many of these writers seems to have been occupied by a gure with dark
skin. It would be logical, of course, to think of this gure in purely optical terms, as obscurity itself, which Europe has
traditionally associated with other parts of the world. But the African American eyewitness in The Great Gatsby cannot
very well stand for obscurity alone, though his testimony doesn't nally count for much in the judicial system of the
novel. The ink that Bob Brown syringes from black skin is certainly darkness itself, but it is also a darkness that makes
writing possible and thus stands for revelation as well. The ironies of this particular racial situation are not within the
control of these writers, perhaps because they reect historical and social situations that Euro-American culture has
not resolved. It is perhaps for this very reason that the black gure recurs as the particularity that no amount of
aestheticization can efface. Even in its most prejudicial forms, however, that gure is not an absence. Instead, it often
seems a kind of confession of literature's tie to a complex social reality, one that emerges through all the obfuscations
of media technology, and which even the most Utopian aesthetic scheme must somehow address. Thus the almost
giddy hieroglyphic hopes of enthusiasts such as Jolas are inevitably brought back to earth by a reminder that social
relations cannot be made transparent by art if they are not so in reality.
It would be interesting to associate this moment, when the inescapable specicity of the material world reinserts itself
into the supposed transparency of the visual, with the fact of recording, which often seems a purposely forgotten
aspect of the recorded media. The camera has been associated so often in these pages with the new that its equally old
association with death has almost been forgotten, only to emerge from time to time as writers such as Fitzgerald and
Dos Passos qualify their commitment to lm. The fact, commented on most famously by Andr Bazin,9 that
photography mummies its subjects, has a very equivocal signicance for aesthetic modernism, since it means that the
very rage for seizing the instantaneous that motivates much interest in recording will also lumber the modern world
with an ever-increasing



stack of recorded corpses, moments that were once new and now remain unchanged as the world around them
advances. The power of modern technology to seize and preserve the present makes it all the harder, in a way, to
escape the past. The force of this paradox can be felt in a number of modern works, particularly those that rely on
citation, quotation, and intertextuality, some instances of which, like the songs in The Waste Land, are explicitly
associated with recording instruments. Even when the newness of the new media was a great deal fresher, that is to say,
it was obvious that it brought along with it a very powerful recrudescence of the old that sends a chill through works
like The Waste Land and Tender Is the Night.
Recording technologies seemed to bring social and scientic modernity to bear directly on literature and the arts, to
challenge and inspire them to become modern in turn, and for many writers and artists this revolution in aesthetic
form promised a simplication in which art might become solid and transparent at the same time. But the simplicity
and directness of the recorded media was only apparent, not real, so that writers and artists who cared found
themselves in an aesthetic situation that had been immensely complicated by the new media. This complexity,
consciously included or unwillingly accepted, is one of the factors that helps to keep aesthetic modernism alive.

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Lev Manovich, The Language of New Media (Cambridge: MIT Press, 2001).
Patrick Maynard, The Engine of Visualization: Thinking through Photography (Ithaca: Cornell University Press, 1997),
pp. 1718.


Carlo Rim, On the Snapshot, in Photography in the Modern Era: European Documents and Critical Writings,
19131940, edited by Christopher Phillips (New York: Metropolitan Museum of Art, 1989), p. 38.
See, in particular, Miles Orvell, The Real Thing: Imitation and Authenticity in American Culture, 18801940 (Chapel
Hill: University of North Carolina Press, 1989).
Karen Jacobs, The Eye's Mind: Literary Modernism and Visual Culture(Ithaca: Cornell University Press, 2001); Paul
Hansom, ed., Literary Modernism and Photography (Westport, Conn.: Praeger, 2002).
See, for example, Yve-Alain Bois, The Semiology of Cubism, and Rosa-lind Krauss, The Motivation of the
Sign, both in Picasso and Braque: A Symposium, edited by Lynn Zelevansky (New York: Abrams, 1992). There are a
number of excellent recent studies considering the collaborative or interartistic aspects of modernism, including
Garrett Stewart, Between Film and Screen: Modernism's Photo Synthesis (Chicago: University of Chicago Press, 1999)
and Daniel Albright, Untwisting the Serpent: Modernism in Music, Literature, and Other Arts (Chicago: University of
Chicago Press, 2000). Other such studies will be cited in the course of the discussion.




Geoffrey Batchen, Burning with Desire: The Conception of Photography(Cambridge: MIT Press, 1997), p. 68. See also
Larry Schaaf, Out of the Shadows: Herschel, Talbot, and the Invention of Photography (New Haven: Yale University Press,
1992) for Herschel's role in naming the new medium.
Batchen, Burning with Desire, p. 144.
Patrick Maynard, The Engine of Visualization: Thinking through Photography (Ithaca: Cornell University Press, 1997),
p. 73.
Carol Armstrong, Scenes in a Library. Reading the Photograph in the Book, 18431875 (Cambridge: MIT Press, 1998),
p. 141; Maynard, Engine of Visualization, p. 74; Schaaf, Out of the Shadows, p. 65.
Maynard, Engine of Visualization, p. 128. The original date of Eastlake's statement is 1857.
Rosalind Krauss, Tracing Nadar, October 5 (Summer 1978): 45.
Quoted in John Pultz and Catherine B. Scallen, Cubism and American Photography, 19101930 (Williamstown,
Mass.: Clark Institute, 1982), p. 3.
See Jan Assmann, Ancient Egypt and the Materiality of the Sign, in Materialities of Communication, edited by Hans
Ulrich Gumbrecht and K. Ludwig Pfeiffer, translated by William Whobrey (Stanford: Stanford University Press,
1994), p. 15.
Maynard, Engine of Visualization, pp. 7172.
Oliver Wendell Holmes, The Stereoscope and the Stereograph, in Classic Essays on Photography, edited by Alan
Trachtenberg (New Haven: Leete's Island Books, 1980), p. 77.
Lisa Gitelman, Scripts, Grooves, and Writing Machines: Representing Technology in the Edison Era (Stanford: Stanford
University Press, 1999), p. 63. Maynard, Engine of Visualization, notes that Edison listed musical recording as
fourth in a set of possible uses, after dictation, talking books for the blind, and the teaching of public speaking
(p. 69).
Gitelman, Scripts, p. 64.
Gitelman, Scripts, p. 132.
Laszlo Moholy-Nagy, Production-Reproduction, in Phillips, Photography in the Modern Era, p. 81.
Douglas Kahn, Noise, Water, Meat: A History of Sound in the Arts (Cambridge: MIT Press, 1999), p. 92.
Gitelman, Scripts, pp. 139140.
James Lastra, Sound Technology and the American Cinema: Perception, Representation, Modernity (New York: Columbia
University Press, 2000), pp. 2831.
Thomas L. Hankins and Robert J. Silverman, Instruments and the Imagination (Princeton: Princeton University Press,
1995), pp. 89.
Hankins and Silverman, Instruments and the Imagination, p. 10.
Franois Dagognet, Etienne-Jules Marey: A Passion for the Trace, translated by Robert Galeta with Jeanine Herman
(New York: Zone Books, 1992), p. 70.
Johann Wilhelm Ritter, quoted in Jed Rasula and Steve McCaffery, eds.,





Imagining Language: An Anthology (Cambridge: MIT Press, 1998), p. 477. See also Lastra, Sound Technology, pp. 73,
217, and Hankins and Silverman, Instruments and the Imagination, pp. 130132.
Hankins and Silverman, Instruments and the Imagination, p. 128.
David Joselit, Innite Regress: Marcel Duchamp 19101941 (Cambridge: MIT Press, 1998), p. 54.
The most complete study of Marey's work, and especially of its implications for the history of photography and
lm, is Marta Braun, Picturing Time: The Work of Etienne-Jules Marey (18301904) (Chicago: University of Chicago
Press, 1992).
Dagognet, Etienne-Jules Marey, p. 86. See also Friedrich A. Kittler, Gramophone, Film, Typewriter, translated by
Geoffrey Winthrop-Young and Michael Wutz (Stanford: Stanford University Press, 1986), p. 136, and Fatimah
Tobing Rony, The Third Eye: Race, Cinema, and Ethnographic Spectacle(Durham, N.C.: Duke University Press, 1996),
pp. 2526.
Maynard, Engine of Visualization, p. 229; Lastra, Sound Technology, p. 217.
Braun, Picturing Time, p. 222.
Dagognet, Etienne-Jules Marey, p. 63.
Joel Eisinger, Trace and Transformation: American Criticism of Photography in the Modernist Period (Albuquerque:
University of New Mexico Press, 1995), pp. 13, 191.
Tristan Tzara, Photography Upside Down, in Phillips, Photography in the Modern Era, p. 6.
D. W. Grifth, Innovations and Expectations, in Focus on Grifth, edited by Harry M. Geduld (Engelwood
Cliffs, N.J.: Prentice-Hall, 1971), p. 56.
Maynard, Engine of Visualization, p. 230.
Lastra, Sound Technology, p. 58.
Eduardo Cadava, Words of Light: Theses on the Photography of History(Princeton: Princeton University Press, 1997),
pp. 33, 35.
Rosalind E. Krauss, The Originality of the Avant-Garde and Other Modernist Myths (Cambridge: MIT Press, 1986), p.
112. See also Lastra, Sound Technology, p. 58.
Martin Jay, Photo-Unrealism: The Contribution of the Camera to the Crisis of Ocularcentrism, in Vision and
Textuality, edited by Stephen Melville and Bill Readings (Durham, N.C.: Duke University Press, 1995), p. 345.
Quoted in Lastra, Sound Technology, p. 81.
Lastra, Sound Technology, pp. 5051; Hankins and Silverman, Instruments and the Imagination, p. 164.
Eisinger, Trace and Transformation, pp. 1819.
Laszlo Moholy-Nagy, Sharp or Unsharp? in Phillips, Photography in the Modern Era, p. 133.
Maynard, Engine of Visualization, p. 208.
Walter Benjamin, Little History of Photography, Selected Writings, 19271934, translated by Rodney Livingstone,
edited by Michael W. Jennings,




Howard Eiland, and Gary Smith (Cambridge: Harvard University Press, 1999), pp. 511512. Note the same idea
in Paul Valery, speaking at the centennial of the invention of photography: It must be admitted that we cannot
open our eyes without being unconsciously disposed not to see some of the things before us, and to see others
which are not there. The snapshot has rectied our errors both of deciency and of excess. It shows us what we
would see if we were uniformly sensitive to everything that light imprints upon our retinas, and nothing else.
The Centenary of Photography, in Trachtenberg, Classic Essays, p. 196.
This notion, the founding insight of what has come to be called visuality studies, was enunciated most inuentially
for our period by Leo Steinberg in The Eye Is a Part of the Mind, rst published in 1953 and since included in
Other Criteria: Confrontations with Twentieth-Century Art (New York: Oxford University Press).
Quoted in Eleanor M. Hight, Picturing Vision: Moholy-Nagy and Photography in Weimar Germany (Cambridge: MIT
Press, 1995), p. 199.
Quoted in Hight, Picturing Vision, p. 200.
Laura Marcus, Introduction: Cinema and Psychoanalysis, in Close Up 19271933: Cinema and Modernism, edited
by James Donald, Anne Friedberg, and Laura Marcus (Princeton: Princeton University Press, 1998), p. 243.
Isabelle Stengers, quoted in William R. Paulson, The Noise of Culture: Literary Texts in a World of Information (Ithaca:
Cornell University Press, 1988), p. 105.
Maynard, Engine of Visualization, p. 213.
Paulson, Noise of Culture, p. ix; Gitelman, Scripts, p. 183.
Judi Freeman, Layers of Meaning: The Multiple Readings of Dada and Surrealist Word-Images, in The Dada and
Surrealist Word-Image, edited by Judi Freeman (Cambridge: MIT Press, 1989), p. 13.
Freeman, Layers of Meaning, p. 12.
Krauss, Originality of the Avant-Garde, p. 118.
Charles Baudelaire, The Modern Public and Photography, in Trachtenberg, Classic Essays, pp. 8389.
Benjamin, Little History, p. 527. For a comparison of Baudelaire and Benjamin in this respect, see Johanna
Drucker, Theorizing Modernism: Visual Art and the Critical Tradition (New York: Columbia University Press, 1994),
pp. 923.
Douglas R. Nickel, Photography and Invisibility, in The Artist and the Camera: Degas to Picasso, edited by Dorothy
Kosinski (New Haven: Yale University Press, 1999), p. 37.
Elizabeth C. Childs, The Photographic Muse, in Kosinski, The Artist and the Camera, p. 27; Dorothy Kosinski,
Picturing Poetry: Photography in the Work of Gustave Moreau, in Kosinski, The Artist and the Camera, pp.
6069; and Jane R. Becker, Auguste Rodin and Photography: Extending the Sculptural Idiom, in Kosinski, The
Artist and the Camera, pp. 90115.



61. Michael Fried, Manet's Modernism, or, The Face of Painting in the 1860s(Chicago: University of Chicago Press, 1996),
pp. 325329.
62. Thierry De Duve, Kant after Duchamp (Cambridge: MIT Press, 1996), p. 263.
63. Jonathan Crary, Suspensions of Perception: Attention, Spectacle, and Modern Culture (Cambridge: MIT Press, 1999), p. 83.
64. Quoted in Rasula and McCaffery, Imagining Language, p. 5.
65. Salvador Dali, Photography, Pure Creation of the Mind, in Manifesto: A Century of Isms, edited by Mary Ann
Caws (Lincoln: University of Nebraska Press, 2001), p. 483.
66. Phillips, introduction to Photography in the Modern Era, p. xii.
67. Krauss, Originality of the Avant-Garde, p. 118.
68. Ern Kallai, Photo-Ination, in Phillips, Photography in the Modern Era, p. 141.
69. Ossip Brik, From the Painting to the Photograph, in Phillips, Photography in the Modern Era, p. 229. For an
excellent visual anthology representing this period, see Fotograa Publica: Photography in Print 19191939 (Musee
Nacionale Centra de Arte Reina Soa, 2000).
70. John C. Welchman, After the Wagnerian Bouillabaisse: Critical Theory and the Dada and Surrealist WordImage, in Freeman, Layers of Meaning, p. 87. See also the later version of this essay in John C. Welchman,
Modernism Relocated: Towards a Cultural Studies of Visual Modernity (Si. Leonards, Australia: Allen and Unwin, 1995),
pp. 61102.
71. Phillips, introduction to Photography in the Modern Era, p. xii.
72. Robert Rosenblum, Cubism as Pop Art, in Modern Art and Popular Culture: Readings in High and Low, edited by
Kirk Varnedoe and Adam Gopnik (New York: Abrams, 1990), p. 127. The works in question are Braque's
Checkerboard: Tivoli-Cinma (1913) and Guitar and Program: Statue d'pouvante (1913). Similar programs appear in
Picasso's works as well. See Jeffrey Weiss, The Popular Culture of Modern Art: Picasso, Duchamp, and Avant-Gardism
(New Haven: Yale University Press, 1994), p. 26.
73. Natasha Staller, Melies Fantastic Cinema and the Origins of Cubism, Art History 12 (June 1989): 209.
74. Staller, Mlis Fantastic Cinema, pp. 214215. See also Natasha Staller, A Sum of Destructions: Picasso's Cultures
and the Creation of Cubism (New Haven: Yale University Press, 2001), pp. 137160.
75. P. Adams Sitney, Image and Title in Cinema, October 11 (winter 1979): 103.
76. Christine Poggi, In Deance of Painting: Cubism, Futurism, and the Invention of Collage (New Haven: Yale University
Press, 1992), p. 104.
77. Anne Baldassari, Picasso and Photography: The Dark Mirror, translated by Deke Dusinberre (Houston: Museum of
Fine Arts, 1997), pp. 106123. See also Poggi, In Deance of Painting, p. 79, and T. J. Clark, Farewell to an Idea:




Episodes from a History of Modernism (New Haven: Yale University Press, 1999) pp. 168169.
Pierre Daix, Discussion, in Zelevansky, Picasso/Braque, p. 76.
Poggi, In Deance of Painting, p. 12.
Rosalind E. Krauss, The Picasso Papers (New York: Farrar, Straus and Giroux, 1998), p. 194. The link to Duchamp
has also been suggested by many others, including Poggi, In Deance of Painting, p. 12, and Peter Brger, Theory of
the Avant-Garde, translated by Michael Shaw (Minneapolis: University of Minnesota Press, 1984), pp. 7778.
Guillaume Apollinaire, The New Painting, and Le Corbusier and Amde Ozenfant, Purism, in Caws, A
Century of Isms, pp. 120 and 438.
Hight, Picturing Vision, pp. 20, 44.
Piet Mondrian, Neoplasticism in Painting, in Caws, A Century of Isms, p. 426.
Pultz, p. 4, and Hight, Picturing Vision, p. 184.
Jan Tschichold, Photography and Typography, in Phillips, Photography in the Modern Era, p. 126.
Blaise Cendrars, The ABCs of Cinema, in Caws, A Century of Isms, pp. 152153
See Varvara Stepanova, Photomontage, and Alexei Fedorov-Davydov, Introduction to Moholy-Nagy s
Painting Photography Film, in Phillips, Photography in the Modern Era, pp. 234, 276.
John E. Bowlt, A Brazen Can-Can in the Temple of Art: The Russian Avant-Garde and Popular Culture, in
Varnedoe and Gopnik, Modern Art and Popular Culture, pp. 134159.
Kai-Uwe Hemken, For the Voice and for the Eye: Notes on the Aesthetics in For the Voice, in Voices of Revolution:
Collected Essays, edited by Patricia Railing (London: British Library, 2000), p. 226.
Yve-Alain Bois, El Lissitzky: Reading Lessons, October 11 (Winter 1979): 119.
Cendrars, ABCs of Cinema, pp. 154155.
Dali, Photography, Pure Creation of the Mind, in Caws, A Century of Isms, p. 482. The phrase from MoholyNagy is to be found in Unprecedented Photography, in Phillips, Photography in the Modern Era, p. 84.
Krauss, Originality of the Avant-Garde, p. 94.
Krauss, Originality of the Avant-Garde, p. no. 95.
See Hight, Picturing Vision, p. 70. On automatism, see Man Ray, The Age of Light, in Phillips, Photography in the
Modern Era, p. 54.
Quoted in Maynard, Engine of Visualization, p. 214.
See Braun, Picturing Time, pp. 287291, and Dagognet, Etienne-Jules Marey, 149150.
Linda Dalrymple Henderson, Duchamp in Context: Science and Technology in the Large Glassand Related Works
(Princeton: Princeton University Press, 1998), p. 106.





Joselit, Innite Regress, p. 55.

Henderson, Duchamp in Context, pp. 175176.
Krauss, Originality of the Avant-Garde, pp. 205206; Joselit, Innite Regress, p. 72.
Krauss, Originality of the Avant-Garde, p. 205.
Henderson, Duchamp in Context, p. 80.
Henderson, Duchamp in Context, p. 119.
Henderson, Duchamp in Context, p. 78.
Quoted in Henderson, Duchamp in Context, p. 73.
Caws, Berlin Dada, in Caws, A Century of Isms, p. 311.
Franz Roh, The Value of Photography, in Phillips, Photography in the Modern Era, p. 162.
T. S. Eliot, The Waste Land: A Facsimile and Transcript of the Original Drafts Including the Annotations of Ezra Pound (New
York: Harcourt Brace Jovanovich, 1971), p. 11. See Jane M. Rabb, ed., Literature and Photography: Interactions
18401960 (Albuquerque: University of New Mexico Press, 1995), p. 253. Pound clearly did not mean that these
lines were too visually mimetic, for they are lines of quoted speech.
Christopher Isherwood, The Berlin Stories (1935; reprint, New York: New Directions, 1954), p. 1.
Jennifer Green-Lewis, Framing the Victorians (Ithaca: Cornell University Press, 1996), p. 29.
Nancy Armstrong, Fiction in the Age of Photography: The Legacy of British Realism (Cambridge: Harvard University
Press, 1999), p. 3.
Armstrong, Fiction in the Age of Photography, p. 248. Interestingly, Miles Orvell makes exactly the opposite claim,
that the Victorian period was a time of photographic artice and that modernism reacted against it in quest of
the real thing.
Hankins and Silverman, Instruments and the Imagination, pp. 164166.
Carol Shloss, In Visible Light: Photography and the American Writer: 18401940 (New York: Oxford University Press,
1987), p. 81.
For a discussion of camera angles and realistic representation, see Rudolf Arnheim, Excerpt from Film as Art,
in Phillips, Photography in the Modern Era, pp. 190191.
Lastra, Sound Technology, p. 140.
Man Ray, Deceiving Appearances, in Phillips, Photography in the Modern Era, p. 12.
Alexander Rodchenko, The Paths of Modern Photography, in Phillips, Photography in the Modern Era, p. 262.
Patrick Maynard argues that some of the most important and inuential forms of photography, including, for
example, xerography and the photolithography of computer microchips, are not meant to produce images at ail.
Sara Danius, The Senses of Modernism: Technology, Perception, and Aesthetics (Ithaca: Cornell University Press, 2002).



121. Danius, Senses of Modernism, pp. 147188. For a recent discussion of Joyce and lm, see Thomas Burkdall, Joycean
Frames: Film and the Fiction of James Joyce (New York: Routledge, 2001).
122. Gertrude Stein, Lectures in America (1935; reprint, Boston: Beacon Press, 1985), p. 179. See Susan McCabe,
Delight in Dislocation: The Cinematic Modernism of Stein, Chaplin and Man Ray, Modernism/Modernity 8
(September 2001): 429452.
123. Virginia Woolf, The Cinema, in The Captain's Death Bed and Other Essays (New York: Harcourt, Brace, 1950), pp.
180186. For a number of excellent discussions of Woolf's involvement with new media of various kinds, see
Virginia Wooln the Age of Mechanical Reproduction, edited by Pamela L. Caughie (New York: Garland, 2000).
124. Fredric Jameson, Modernism and Imperialism, in Nationalism, Colonialism, and Literature, edited by Seamus
Deane (Minneapolis: University of Minnesota Press, 1990), p. 53. See also the discussion in Stewart, Between Film
and Screen, p. 281.
125. For a very strong argument to the contrary, see David Chinitz, T. S. Eliot and the Cultural Divide, PMLA 110
(March 1995): 236247, reprinted as part of T. S. Eliot and the Cultural Divide (Chicago: University of Chicago
Press, 2003).
126. T. S. Eliot, Collected Poems 19091962 (New York: Harcourt, Brace, 1963), p. 6.
127. For relevant examples from Jolas, see Chapter 2.
128. Harriet Zinnes, ed., Ezra Pound and the Visual Arts, (New York: New Directions, 1980), p. 241.
129. Richard Humphreys, Demon Pantechnicon Driver: Pound in the London Vortex, 19081920, and John
Alexander, Parenthetical Paris, 19201925: Pound, Picabia, Brancusi and Lger, both in Pound's Artists: Ezra
Pound and the Visual Arts in London, Paris and Italy (London: Tate Gallery, 1985).
130. Zinnes, Ezra Pound and the Visual Arts, pp. 7880.
131. Pound's remarks on La Roue appeared in his Paris Letter for the Dial, February 1923, which is reprinted in
Zinnes, Ezra Pound and the Visual Arts, pp. 175177. The story of his involvement in L'Inhumaine is recounted
in Standish D. Lawder, The Cubist Cinema (New York: New York University Press, 1975), pp. 114115.
132. See Lawder, The Cubist Cinema, pp. 117 and 137. See also Alexander, Parenthetical Paris, pp. 109113.
133. Vachel Lindsay, The Art of the Moving Picture (1915; reprint, New York: Modern Library, 2000).
134. Miriam Hansen, Babel and Babylon: Spectatorship in American Silent Film(Chicago: University of Chicago Press, 1991).
135. Daniel Tiffany, Radio Corpse: Imagism and the Cryptaesthetic of Ezra Pound (Cambridge: Harvard University Press,
1995), p. 36.
136. Tiffany, Radio Corpse, p. 30.



137. Maynard, Engine of Visualization, p. 18.

138. Jan Tschichold, Photography and Typography, in Phillips, Photography in the Modern Era, p. 125.
139. Johanna Drucker, The Visible Word: Experimental Typography and Modern Art, 19091923 (Chicago: University of
Chicago Press), p. 102.
140. Drucker, Visible Word, p. 138. See also Poggi, In Deance of Painting, p. 29.
141. F. Scott Fitzgerald, The Great Gatsby, edited by Matthew J. Bruccoli (Cambridge: Cambridge University Press,
1991), p. 37.
142. Martin Jay, Scopic Regimes of Modernity, in Vision and Visuality, edited by Hal Foster (Seattle: Bay Press, 1988),
pp. 1718.
143. Salvador Dali, Photographic Testimony, in Phillips, Photography in the Modern Era, p. 35.
144. Miriam Hansen, The Mass Production of the Senses: Classical Cinema as Vernacular Modernism, Modernism/
Modernity 6 (1999): 9.
145. The term belongs to Pierre Mac Orlan. See Phillips, Photography in the Modern Era, p. 27.
146. David Bordwell, On the History of Film Style (Cambridge: Harvard University Press, 1997), pp. 141146; Ben
Singer, Melodrama and Modernity: Early Sensational Cinema and Its Contexts (New York: Columbia University Press,
147. Tiffany, Radio Corpse, p. 53.
148. Stewart, Between Film and Screen, pp. 75115.


Perhaps the strongest claim is to be found in Jonathan Green's introduction to his Camera Work: A Critical
Anthology (New York: Aperture, 1973): Camera Work's constant search for the deeper meaning of Photography
nourished the avant-garde attitude and initiated the formal modernist revolution in America (p. 16).
Sarah Greenough, Alfred Stieglitz, Rebellious Midwife to a Thousand Ideas, in Modern Art and America:
Alfred Stieglitz and His New York Galleries, edited by Sarah Greenough (Washington, D.C.: National Gallery of Art,
2000), p. 27.
Greenough, Alfred Stieglitz, p. 29.
Letter to Heinrich Kuhn, reprinted in Alfred Stieglitz: Photographs and Writings, edited by Sarah Greenough and Juan
Hamilton (Washington, D.C.: National Gallery of Art, 1983), p. 194.
Editorial, Camera Work, special no. (August 1912): n. p.
Marjorie Perloff, The Dance of the Intellect: Studies in the Poetry of the Pound Tradition (Cambridge, England: Cambridge
University Press, 1985), p. 103.







Dominique Francois Arago, Report, in Classic Essays on Photography, edited by Alan Trachtenberg (New Haven:
Leete's Island Books, 1980), p. 17. See also Patrick Maynard, The Engine of Visualization: Thinking through
Photography (Ithaca: Cornell University Press, 1977), p. 72. One of the rst photo-graphically illustrated books to
be published in England was Fox Talbot, The Talbotype Applied to Hieroglyphs (London, 1846). See the illustration in
Larry Schaaf, Out of the Shadows: Herschel, Talbot, and the Invention of Photography (New Haven: Yale University Press,
1992), p. 22.
Egmont Arens, Alfred Stieglitz: His Cloud Pictures, Playboy 9 (1924): 15. See also Bram Dijkstra, Cubism,
Stieglitz, and the Early Poetry of William Carlos Williams (1969; reprint, Princeton: Princeton University Press, 1978),
epigraph, p. 160. In the rst edition, the quotation from Arens is part of the title. For the paperback reissue, it has
been silently removed.
Rosalind Krauss, Stieglitz/Equivalents, October 11 (Winter 1979): 140.
Vachel Lindsay, To Mary Pickford, Playboy 1 (1919): 22.
Vachel Lindsay, The Art of the Moving Picture (1922; reprint, New York: Modern Library, 2000), p. 14. The rst
version of this book was published in 1915. The second, which appeared in 1922, reprinted the original text with
a lengthy prefatory chapter bringing the analysis up to date.
Lindsay, Art of the Moving Picture, p. 122.
In manuscript form, on deposit with Lindsay's papers at the University of Virginia, this study is called The
Greatest Movies Now Running. It has been edited and published as The Progress and Poetry of the Movies, edited by
Myron Lounsbury (Lanham, Md.: Scarecrow Press, 1955). Another American poet very much taken with Thief of
Bagdad was Carl Sandburg. See Dale Fetherling and Doug Fetherling, eds., Carl Sandburg at the Movies: A Poet in the
Silent Era, 19201927 (Metuchen, N.J.: Scarecrow Press, 1985), pp. 103106, 125126.
Lindsay, Progress and Poetry of the Movies, p. 246.
In citing Herodotus's account of a dispatch from the Scythians to the Persians, Daniel Albright asserts that
almost every mixed medium art form in Europe justied itself by trying to assume the glamour of the
hieroglyph. Untwisting the Serpent: Modernism in Music, Literature, and Other Arts (Chicago: University of Chicago
Press, 2000), p. 41. See also the discussion of hieroglyphs in relation to word-picture relations in W.J.T. Mitchell,
Iconology: Image, Text, Ideology (Chicago: University of Chicago Press, 1986), pp. 2829.
Lindsay, Progress and Poetry of the Movies, pp. 177178.
Sadakichi Hartmann, The Esthetic Signicance of the Motion Picture, Camera Work 38 (April 1912): 19.
The Life and Times of Sadakichi Hartmann (Riverside: University of California, Riverside Library, 1970), p. 6. There
are two production stills of Hart-mann in his role on p. 64. These do not appear to correspond exactly to the
actual scenes in the lm, which is now readily available on DVD as well as video.
Sadakichi Hartmann, On the Possibility of New Laws of Composition,






Camera Worky 30 (April 1910): 23. Reprinted in Green, Camera Work, p. 199.
Roland Rood, The Evolution of Art from Writing to Photography, Camera Work 12 (October 1905): 43.
Rood, Evolution of Art, p. 45.
Charles H. Cafn, The Camera Point of View in Painting and Photography, Camera Work 24 (October
1908): 24.
Geoffrey Batchen, Burning with Desire: The Conception of Photography(Cambridge: MIT Press, 1997).
[Alfred Stieglitz], Photo-Secession Notes, Camera Work 30 (April 1910): 54. See also Eduard J. Steichen,
Painting and Photography, Camera Work 23 (July 1908): 3, and Paul B. Haviland, Conception and Expression,
Camera Work 33 (January 1911): 3334.
Stieglitz, Photo-Secession Notes, 54.
Cafn, Camera Point of View, 26. See the discussion in Joel Eisinger, Trace and Transformation: American Criticism
of Photography in the Modernist Period (Albuquerque: University of New Mexico Press, 1995), pp. 3738.
For a journalistic repetition of this idea, see Greenough, p. 132.
Charles Brock, The Armory Show, 1913: A Diabolical Test, in Greenough, Modern Art and America, p. 136.
Richard Whelan, Stieglitz on Photography: His Selected Essays and Notes (New York: Aperture, 2000), p. 193. See also
Paul Strand's insistent celebration of the fact that Stieglitz knew nothing about painting and was not interested
in rivaling it. Photography and the New God, Broom 3 (November 1922): 253.
Greenough, Alfred Stieglitz, p. 38. See also the letter quoted in Timothy Robert Rodgers, False Memories:
Alfred Stieglitz and the Development of the Nationalist Aesthetic, in Over Here: Modernism, the First Exile
19141919, edited by Kermit S. Champa (Providence: David Winton Bell Gallery of Brown University, 1989), p.
60. in which Stieglitz maintains that he is using the antiphotographic attitude of Matisse and Picasso to
emphasize the meaning of photography.
Charles H. Cafn, Exhibition of Prints by Baron Ad. de Meyer, Camera Work (1912): 43. Reprinted in Green,
Camera Work, p. 217.
Jill Kyle, Paul Cezanne, 1911: Nature Reconstructed, in Greenough, Modern Art and America, p. 108.
Marius de Zayas, for example, said of Stieglitz: He is trying to do synthetically, with the means of a mechanical
process, what some of the most advanced artists of the modern movement are trying to do analytically widi the
means of art. See Charles Brock, Marius de Zayas, 19091915: A Commerce of Ideas, in Greenough, Modern
Art and America, p. 147.
Alfred Stieglitz, The Magazine 291 and The Steerage in Whelan, Stieglitz on Photography, p. 217. See also Kyle,
Paul Czanne, p. 103. De Zayas's own version of this encounter is to be found in Marius de Zayas, How,




When, and Why Modern Art Came to New York, edited by Francis Naumann (Cambridge: MIT Press, 1996),
pp. 176177.
Maynard, Engine of Visualization, pp. 199202.
Eisinger, Trace and Transformation, p. 22; Maynard, Engine of Visualization, pp. 211.-212, 268269. See also Douglas
R. Nickel, Photography and Invisibility, in The Artist and the Camera: Degas to Picasso, edited by Dorothy Kosinski
(New Haven: Yale University Press, 1999), pp. 3637.
Eisinger, p. 19.
R. Child Bayley, Photography Before Stieglitz: 18391900, in America and Alfred Stieglitz: A Collective Portrait,
edited by Waldo Frank, Lewis Mum-ford, Dorothy Norman, Paul Rosenfeld, and Harold Rugg (Garden City,
N.Y.: Doubleday, Doran, 1934), p. 95. See also Maynard, Engine of Visualization, pp. 199202, 274.
See, for example, A. Horsley Hinton, who lamented in Camera Notes in 1902 that Pictorial photographers had to
go by the same name as the man who delights in its chemical and optical aspects. Christian A. Peterson, Alfred
Stieglitz's Camera Notes (New York: Norton, 1993), p. 25.
Peterson, Camera Notes, p. 19.
Christian A. Peterson, After the Photo-Secession: American Pictorial Photography 19101955 (New York: Norton,
1997), p. 25.
Clive Holland, Artistic Photography in Great Britain, in Art in Photography, edited by Charles Holme (London:
The Studio, 1905), p. GB 2.
See the summation of Cafn's position in Eisinger, Trace and Transformation, p. 34.
Whelan, Stieglitz on Photography, pp. 183184.
Sadakichi Hartmann, Art Photography in Its Relationship to Painting, in Sadikichi Hartmann: Critical Modernist:
Collected Art Writings, edited by Jane Calhoun Weaver (Berkeley: University of California Press, 1991), p. 89.
Quoted in Dijkstra, Cubism, p. 97.
Whelan, Stieglitz on Photography, pp. 30. 41.
Sidney Allan [Sadakichi Hartmann], The Inuence of Visual Perception on Conception and Technique, Camera
Work 3 (July 1903): 23. The epigraph appears on the unpaginated end paper of this issue.
Barbara McCandless, Bonnie Yochelson, and Richard Koszarski, New York to Hollywood: The Photography of Karl
Struss (Fort Worth: Amon Carter Museum, 1995), p. 2O
This is the basis of the harsh criticisms to be found in Abigail SolomonGodeau, Back to Basics: The Return of
Alfred Stieglitz, Afterimage 12 (summer 1984): 2125, and Ulrich F. Keller, The Myth of Art Photography,
History of Photography 9 (JanuaryMarch 1985): 139.
Whelan, Stieglitz on Photography, p. 224.
Sidney Allan [Sadakichi Hartmann,], The Value of die Apparently Meaningless and Inaccurate, Camera Work 3
(July 1903): 17. Also available in Weaver, Sadakichi Hartmann, p. 153.



53. See Maynard, Engine of Visualization, p. 212. for an argument connecting P. H. Emerson and straight
54. Krauss, Stieglitz, p. 134.
55. Alfred Stieglitz, Snapshot: From My Window, New York, 1907, Camera Work 20 (October 1907).
56. Karl Struss, On the East River, New York, 1912, Camera Work 38 (1912).
57. The most complete representation of Struss's photography and the best account of his life and work is to be
found in McCandless, Yochelson, and Koszarski, New York to Hollywood.
58. McCandless, Yochelson, and Koszarski, New York to Hollywood, pp. 2829.
59. McCandless, Yochelson, and Koszarski, New York to Hollywood, pp. 110111, 122.
60. Kirk Varnedoe, A Fine Disregard: What Makes Modern Art Modern (New York: Abrams, 1990), p. 29.
61. Varnedoe, A Fine Disregard pp. 2930.
62. [Sadakichi Hartmann], Unphotographic Paint: The Texture of Impressionism, Camera Work 28 (October 1909):
2023. Also available in Weaver, Sadakichi Hartmann, pp. 189193. Though Varnedoe complains about the
consistency with which this connection is asserted, his list of supporting sources is remarkably short and dated.
See Varnedoe, A Fine Disregard p. 280.
63. Peter J. Hutchings, Through a Fishwife's Eye: Between Benjamin and Deleuze on the Timely Image, in
Impossible Presence: Surface and Screen in the Photogenic Era, edited by Terry Smith (Chicago: University of Chicago
Press, 1980), p. 108; Elizabeth C. Childs, Habits of the Eye: Degas, Photography, and Modes of Vision, in
Kosinski, Artist and the Camera, pp. 7287. Varnedoe's assertion that the photographs available to Degas simply
do not look much like his paintings is belied by the evidence of Degas's own photographs, available in Childs.
Certainly the most concerted and convincing discussion of the use of protophotographic techniques in painting is
Philip Steadman, Vermeer's Camera: Uncovering the Truth behind the Masterpieces (Oxford: Oxford University Press,
64. De Zayas, How, When, and Why, p. 177.
65. Dorothy Kosinski, Vision and Visionaries: The Camera in the Context of Symbolist Aesthetics, in Kosinski,
Artist and the Camera, pp. 1617.
66. Douglas R. Nickel, Photography and Invisibility, in Kosinski, Artist and the Camera, pp. 3639; Linda Dalrymple
Henderson, Duchamp in context: Science and Technology in the Large Glass and Related Works (Princeton: Princeton
University Press, 1998), pp. 11, 1314, 4243, 87, 106.
67. Steadman, Vermeer's Camera, pp. 2728, 3036.
68. Steadman, Vermeer's Camera, quoting Lawrence Gowing, p. 159.
69. See Michael Fried, Manet's Modernism or, the Face of Painting in the 1860s (Chicago: University of Chicago Press,
1996), pp. 325329.
70. Richard Shiff, Realism of Low Resolution: Digitisation and Modern Painting, in Smith, Impossible Presence,
p. 141.



71. Natasha Staller, A Sum of Destructions: Picasso's Cultures and the Creation of Cubism (New Haven: Yale University
Press, 2001), p. 196.
72. The studio photographs taken by nineteenth-century painters, according to Ulrich Pohlmann, differed from the
art photography of the time in accepting a certain snapshot aesthetic and thus are astonishingly close to the style
of snapshot and amateur photographers. Ulrich Pohlmann, Another Nature, or Arsenals of Memory:
Photography as Study Aid, 18501900, in Kosinski, Artist and the Camera, p. 54.
73. Tom Gunning, New Thresholds of Vision: Instantaneous Photography and the Early Cinema of Lumire, in
Smith, Impossible Presence, pp. 8991.
74. Gunning, New Thresholds, p. 74.
75. Greenough, Alfred Stieglitz, pp. 3941.
76. Anne Baldassari, Picasso and Photography: The Dark Mirror, translated by Deke Dusinberre (Houston: Museum of
Fine Arts, Houston, 1997), pp. 2021. For Picasso's interest in lm, see Staller, A Sum of Destruction, pp. 137,
143, 145.
77. E.H.P. [Elliot Paul], [untitled comment], and Pablo Picasso, Photograph, and Painting, transition 11 (February
1928): [90] and between 92 and 93
78. Gertrude Stein, The Autobiography of Alice B. Toklas (1933; reprint, New York: Vintage, 1960), pp. 9091.
79. Gertrude Stein, Picasso: The Complete Writings, edited by Edward Burns (Boston: Beacon Press, 1970), pp. 3435.
80. Paul Hayes Tucker, Picasso, Photography, and the Development of Cubism, Art Bulletin 64 (March 1982.):
81. Baldassari, Picasso and Photography, p. 74.
82. Tucker, Picasso, p. 294.
83. Baldassari, Picasso and Photography, p. 87. For side-by-side reproductions of both portraits, see pp. 9293.
84. T. J. Clark, Farewell to an Idea: Episodes from a History of Modernism (New Haven: Yale University Press, 1999),
pp. 188191.
85. Brock, Armory Show, p. 120. De Zayas referred to this work as the clou to the Picasso exhibit. See p. 124.
86. See Baldassari, Picasso and Photography, pp. 9095.
87. Baldassari, Picasso and Photography, p. 250. n 301.
88. Baldassari, Picasso and Photography, pp. 100101.
89. The most complete catalogue of the various reproductions Duchamp made of Fountain and of Stieglitz's role in
the original controversy is to be found in Douglas Cameld, Marcel Duchamp Fountain (Houston: Menil
Foundation, 1989).
90. Cameld, Marcel Duchamp Fountain, pp. 38. 67. For an analysis tracing this interest back to the painting machine
of Raymond Roussel, see Henderson, Duchamp in Context, pp. 5455.
91. Krauss, Stieglitz, p. 130.
92. Cameld, Marcel Duchamp Fountain, p. 39.



93. Alan Sekula, On the Invention of Photographic Meaning, in Thinking Photography, edited by Victor Burgin
(London: Macmillan, 1982), p. 93.
94. J. B. Kerfoot, Uncle Rastus on the Situation, Camera Work 4 (October 1903): 26, and Uncle Rastus on the
Origins of Trouble, Camera Work 9 (January 1905): 53.
95. Brock, Armory Show, p. 124.


Films Are Treated as Real Art by Lecturer at Metropolitan, New York Herald Tribune, November 16, 1936.
Quoted in Thomas Y. Levin, Iconology at the Movies: Panofsky's Film Theory, Yale Journal of Criticism 9, 1
(1996): 27
2. Irving Lavin, introduction to Three Essays on Style, by Erwin Panofsky (Cambridge: MIT Press, 1995), p. 10.
Quoted in Levin, Iconology, p. 29.
3. Erwin Panofsky, Style and Medium in the Moving Pictures, transition 26 (1937): 121133. According Levin, the
essay had its beginnings as an informal talk, published as On Movies, Bulletin of the Department of Art and
Archaeology of Princeton University (June 1936): 515. The revised and most commonly reprinted version of the essay
rst appeared as Style and Medium in the Motion Pictures, Critique (New York) 1, 3 (January-February 1947):
4. In fact, Panofsky's lecture was arranged by Iris Barry, who had moved from the fringes of the Vorticist
movement to the Spectator, where she became the rst regular newspaper lm critic in England. In the early 1930s,
Barry moved to the United States and was hired by the Museum of Modern Art, where she established the Film
Library, arranging Panofsky's lecture as part of the inaugural ceremonies. See Bruce Henson, Iris Barry:
American Film Archive Pioneer, Katharine Sharp Review 4 (Winter 1997): 2, and Levin, Iconology, p. 27.
5. The Soil 1 (March 1917): between 138 and 139.
6. R. J. Coady, American Art, The Soil 1 (January 1917): 55.
7. See the announcement at the end of Broom 3 (October 1922).
8. See the announcement at the end of Broom 4 (February 1923).
9. L. Moholy-Nagy, Light: A Medium of Plastic Expression, Broom 4 (March 1923): 284.
10. J. P. McGowan, The Motion Picture, The Soil 1 (April 1917): 173176. For a brief discussion of this serial, see
Ben Singer, Melodrama and Modernity: Early Sensational Cinema and Its Contexts (New York: Columbia University
Press, 2001), pp. 218. 227230.
11. Jean Epstein, The New Conditions of Literary Phenomena, Broom 2 (April 1922): 67.
12. H.A.L. [Harold Loeb], Foreign Exchange, Broom 2 (May 1922): 179.



13. David Bordwell, On the History of Film Style (Cambridge: Harvard University Press, 1997), pp. 2224.
14. Braque's Le Damier (1913) contains as one of its elements a program from the Tivoli Cinma at which La Petite
Fi was one of the main offerings.
15. Epstein, New Conditions, pp. 67; Slater Brown, A Note on Sculptural Kinetics, Broom 5 (September
1923): 124.
16. Natasha Staller, Mlis' Fantastic Cinema and the Origins of Cubism, Art History 12 (June 1989): 214215.
17. P. Adams Sitney, Image and Title in Avant-Garde Cinema, October 11 (Winter 1979): 97.
18. For a contemporary discussion, see Nol Carroll, Language and Cinema: Preliminary Notes for a Theory of
Verbal Images, in Theorizing the Moving Image (Cambridge, England: Cambridge University Press, 1996), pp.
19. Thus Elliot Paul and Robert Sage insist in transition that the degree to which a picture is true or false cinema is in
approximate proportion to the number of subtitles which have to be used. Artistic Improvements of the
Cinema, transition 10 (January 1928): 133.
20. This did sometimes happen quite literally. In the 1907 lm College Chums, for example, the contents of a telephone
conversation are related by means of moving letters oating across the screen between vignettes of the two
participants. See Eileen Bowser, The Transformation of Cinema 19071915(Berkeley: University of California Press,
1990), p. 65. and, for a similar example from a 1914 lm, p. 249.
21. Sitney, Image and Title, pp. 103105. See also the discussion of Duchamp's Machine Optique in Rosalind Krauss,
The Originality of the AvantGarde and Other Modernist Myths (Cambridge: MIT Press, 1985), p. 200.
22. For a contemporary discussion that asserts the impossibility of surely separating writing from pictures, see James
Elkins, On Pictures and the Words That Fail Them (Cambridge, England: Cambridge University Press, 1998).
23. Bordwell, History of Film Style, p. 18. For the most complete study of this transformation in American lm, see
Donald Crafton, The Talkies: American Cinemas Transition to Sound 19261951 (Berkeley: University of California
Press, 1997).
24. Rachael Low offers the results of a British survey conducted in 1929 in which half the men and 30 percent of the
women favored the talkies, though only 19 percent of those described as people of prominence felt as
favorably. The History of the British Film 19181929 (London: Allen and Unwin, 1971), p. 16.
25. Antonin Artaud, The Shell and the Clergyman: Film Scenario, transition 19/20 (June 1930): 65.
26. This famous manifesto appeared in transition 1617 (June 1929): 13. It has been reprinted a number of times and
remains inuential. See, for example, Jed Rasula and Steve McCaffery, Imagining Language: An Anthology
(Cambridge: MIT Press), pp. 347.



27. Eugene Jolas, Logocinma of the Frontierman, transition 23 (July 1935): 187191.
28. Eugene Jolas, Literature and the New Man, transition 1920 (June 1930): 14. Despite the obvious presence of
visual materials in transition, the emphasis in it on the Word has led to a general opinion aptly summarized by
Douglas McMillan: the transition revolution restored the word to a position of respectability that it had
relinquished to the image. Douglas McMillan, transition: The History of a Literary Era 19271938 (London: Calder
and Boyars, 1980), p. 122.
29. Jean George Auriol, The Occident, transition 2 (May 1927): 157, and Eugene Jolas, Glossary, transition 2 (May
1927): 184.
30. Eugene Jolas, Man from Babel, edited by Andreas Kramer and Rainer Rumold (New Haven: Yale University Press,
1998), p. 49.
31. Eugene Jolas, Cinema (New York: Adelphi, 1926), p. 68.
32. Jolas, Man from Babel, p. 24.
33. The Editors, Suggestions for a New Magic, transition 3 (June 1917): 178, and Eugene Jolas, Transatlantic
Letter, transition 13 (summer 1928): 276. See also Eugene Jolas, On the Quest, transition 9 (December 1927):
194, Logos, transition 16/17 (June 1929): 29, and Paramyths, transition 23 (July 1935): 7.
34. Eugene Jolas, Glossary, transition 24 (June 1936): 109.
35. Salvador Dal, Photography, Pure Creation of the Mind, in Manifesto: A Century of Isms, edited by Mary Ann
Caws (Lincoln: University of Nebraska Press, 2001), p. 482.
36. Jolas, On the Quest, 194, 195.
37. Quoted in Paul Clavel, Poetry and the Cinema, transition 18 (November 1929): 170.
38. Man Ray, The Age of Light, in Photography in the Modern Era, edited by Christopher Phillips (New York:
Aperture, 1989), p. 54.
39. Eugene Jolas, Super-Occident, transition 15 (February 1929): 14.
40. Stuart Gilbert, The Subliminal Tongue, transition 26 (1937): 149.
41. Man Ray, Deceiving Appearances, in Phillips, Photography in the Modern Era, p. 12.
42. Louis Aragon, The Quarrel over Realism, in Phillips, Photography in the Modern Era, pp. 73, 75. See also Painting
and Reality: A Discussion, transition 25 (fall 1936): 93103.
43. Walter Benjamin, Little History of Photography, in Selected Writings 19271914, translated by Rodney
Livingstone, edited by Michael W. Jennings, Howard Eiland, and Gary Smith (Cambridge: Harvard University
Press, 1999), p. 512. Another formulation of the same idea appears in The Work of Art in the Age of
Mechanical Reproduction, in Walter Benjamin, Illuminations, translated by Harry Zohn (New York: Harcourt,
Brace and World, 1968), p. 29.
44. James Johnson Sweeney, Seeing and Representation, transition 24 (June 1936): 6266.




The Editors, Suggestions for a New Magic, transition 3 (June 1927): 179; Jolas, Super-Occident, 15.
Jolas, Workshop, transition 23 (1935): 46.
Eugene Jolas, Towards New Forms? transition 1920 (1930): 104.
Eugene Jolas, Glossary, transition 2 (May 1927): 185.
Jolas, Transatlantic Letter, 277. According to Richard Abel, the Nouvelle Revue Franaise had begun publishing
scenarios in 1919. See Richard Abel, French Cinema: The First Wave, 19151929 (Princeton: Princeton University
Press, 1984), p. 245.
For an excellent discussion of Jolas's poetry in light of his transatlantic ambitions, see Marjorie Perloff,
Logocinma of the Frontiersman: Eugene Jolas's Multilingual Poetics and Its Legacies, Kunapip 21 (1999):
14563. Also of interest is Jean-Michel Rabat, Joyce and Jolas: Late Modernism and Early Babelism, Journal of
Modern Literature 22 (1999): 245252.
Eugene Jolas, Old Century Pt. 27 Takes a Vacation, transition 23 (19341935): 186.
Jolas, Workshop, 45.
Eugene Jolas, Logos, 26.
Eugene Jolas, Choirprair, transition 22 (1933): 23.
Eugene Jolas, Walk through Cosmopolis, transition 13 (summer 1928): 136.
Jolas, Workshop, 46.
Syd S. Salt, Antheil and America, transition 11 (February 1928): 177.
Laszlo Moholy-Nagy, Photography in Advertising, in Phillips, Photography in the Modern Era, p. 88.
Jolas, Super-Occident, p. 14.
Robert McAlmon, Mr. Joyce Directs an Irish Prose Ballet, transition 15 (February 1929): 130.
Eugene Jolas, Race and Language, transition 24 1936): 112.
Eugene Jolas, Notes on Reality, transition 18 (November 1929): 19.
Jolas, Walk through Cosmopolis, 136.
Eugene Jolas, Construction of the Enigma, transition 15 (February 1929): 60.
Panofsky, Style and Medium, p. 121.
Robert Coady, American Art, The Soil 1 (January 1917): 55.
Samuel Putnam, Leopold Sauvage, Colored Rhythm and the Cinema, transition 6 (September 1927): 183.
Jolas, Super-Occident, 15.
That Brown is still known at all is almost entirely due to the brief account of his Roving Eye Press in Hugh Ford,
Published in Paris: American and British Writers, Printers, and Publishers in Paris, 19201939 (New York: Macmillan,
1975), pp. 302311.
Robert Carlton Brown, What Happened to Mary: A Novelization from the Play and the Stories Appearing in the Ladies'
World (New York: Grosset and






Dunlap, 1913). For a discussion of What Happened to Mary, see Singer, Melodrama and Modernity, pp. 213214, 223,
276, and Richard Kosarski, An Evening's Entertainment: The Age of the Silent Feature Picture 19151928 (Berkeley:
University of California Press, 1990), p. 164. As the subtitle reveals, Mary, like many early serials, was issued
simultaneously in movie form and as a series of short stories in a popular magazine. It also appeared on the stage
as well as in novel form.
Bob Brown, appendix to Readies for Bob Brown's Machine, edited by A. Lincoln Gillespie (Cagnes-sur-Mer: Roving
Eye Press, 1931), p. 172. Hereafter identied in the text as A.
Bob Brown, The Readies (Bad Ems: Roving Eye Press, 1930), p. 28. Hereafter identied in the text as R.
Johanna Drucker, The Visible Word: Experimental Typography and Modern Art, 19091923 (Chicago: University of
Chicago Press, 1994), p. 138; Christine Poggi, In Deance of Painting: Cubism, Futurism, and the Invention of
Collage(New Haven: Yale University Press, 1992), p. 28. See also the general discussion of the implications of this
fact for any complete denition of photography in Patrick Maynard, The Engine of Visualization: Thinking through
Photography (Ithaca: Cornell University Press, 1997), p. 18.
Brown's personal papers, on deposit in Special Collections at the University Research Library, UCLA, contain
several rounds of correspondence pertaining to these attempts. The most extensive attempt to make a readie
machine was sponsored by Clare Brackett, a friend of Brown and president of the National Machine Products
Company of Detroit. Between 1930 and 1932, Brackett and his chief engineer, Albert Stoll, studied Brown's plans
and identied a number of engineering difculties that would have to be solved. Stoll s letter of June 3, 1931, sent
to Brown in France, lays these out in what must have been discouraging detail. See Bob Brown Collection
(no. 723), box 32, Special Collections, University Research Library, University of California, Los Angeles.
See Brown's reply, signed Comradely yours but annotated unhappily in pencil The Russian double cross. Bob
Brown Collection (no. 723), box 32.
Norman MacLeod, Ready: Revolution, in Gillespie, Readies for Bob Browns Machine, p. 54.
James T. Farrell, Jeff, in Gillespie, Readies for Bob Brown's Machine, pp. 25. 29.
Laurence Vail, Pogrom, in Gillespie, Readies for Bob Brown's Machine, p. 15.
Nancy Cunard, Dlink, in Gillespie, Readies for Bob Browns Machine, p. 124.
Jerome McGann, Black Riders: The Visible Language of Modernism(Princeton: Princeton University Press, 1980),
pp. 8597.
Bob Brown, handwritten colophon, 14501950 (Black Sun, 1929).
Martin Jay, Photo-Unrealism: The Contribution of the Camera to the



Crisis of Ocularcentrism, in Vision andTextuality, edited by Stephen Melville and Bill Readings (Durham, N.C.:
Duke University Press, 1995), pp. 347348.
83. Benjamin, Little History, p. 510. For a relevant discussion of this passage, see Peter J. Hutchings, Through a
Fishwife's Eye: Between Benjamin and Deleuze on the Timely Image, in Impossible Presence: Surface and Screen in the
Photogenic Era, edited by Terry Smith (Chicago: University of Chicago Press, 2001), p. 109.



See Dale Fetherling and Doug Fetherling, eds., Carl Sandburg at the Movies: A Poet in the Silent Era, 19201927
(Metuchen, N.J.: Scarecrow Press, 1985). Barry's lm reviews have not been collected, but a good range of
opinions is available in her book, Let's Go to the Movies (New York: Payson and Clarke, 1926).
Myron Lounsbury, The Origins of American Film Criticism 19091939(New York: Arno Press, 1973), pp. 185188.
Scott Eyman, The Speed of Sound: Hollywood and the Talkie Revolution 19261930 (New York: Simon and Schuster,
1997), p. 150.
Lucy Fischer, Sunrise: A Song of Two Humans (London: British Film Institute, 1998), p. 69.
James Morrison, Passport to Hollywood: Hollywood Films, European Directors (Albany: State University of New York
Press, 1998), p. 31. This distinction had been claimed by any number of earlier lms, including Le Demon de la
Haine (1922), a coproduction of Paramount and Perret Productions, which was shot in France and the United
States. See Richard Abel, French Cinema, The First Wave 19151929 (Princeton: Princeton University Press,
1984), p. 27.
For a denition and a discussion of the German inuence on Holly-wood lm production, see David
Bordwell, Janet Staiger, and Kristin Thompson, The Classical Hollywood Cinema: Film Style and Mode of Production to
1960(New York: Columbia University Press, 1985), p. 73.
The lm without intertitles was an important ideal for much of the European lm avant-garde. See P. Adams
Sitney, Modernist Montage: The Obscurity of Vision in Cinema and Literature (New York: Columbia University Press,
1990), p. 21.
Lisa Cartwright, U.S. Modernism and the Emergence of The Right Wing of Film Art, in Lovers of Cinema: The
First American Film Avant-Garde, edited by Jan-Christopher Horak (Madison: University of Wisconsin Press, 1995),
p. 163. For other evidence of Murnau's prestige among the rst American lm avant-garde, see p. 149.
German lm, in the form of The Cabinet of Dr. Caligari, had converted many literary aesthetes. See, for example,
Clive Bell, Art and the Cinema, Vanity Fair, November 1922, pp. 3940.





Morrison, Passport to Hollywood, p. 58. Lucy Fischer constructs her BFI guide to Sunrise around a series of bordercrossings.
Donald Crafton, The Talkies: American Cinema's Transition to Sound, 19261931 (Berkeley: University of California
Press, 1997), p. 94.
Crafton, The Talkies, p. 96.
Bela Balazs, Theory of the Film, translated by Edith Bone (1952; New York: Arno Press, 1980), p. 45. Chapter 5 of
this book is a series of quotations from Balazs's Der sichtbare Mensch, published in 1923.
Le Corbusier and Amde Ozenfant, Purism, in Manifesto: A Century of Isms, edited by Mary Ann Caws (Lincoln:
University of Nebraska Press, 2001), p. 438.
Stanley Cavell, The World Viewed: Reections on the Ontology of Film(New York: Viking, 1971), p. 147. It has become
something of a credo among scholars of early lm that the silents were not silent, since there were so many
different ways in which audio accompaniment could be added during the showing of a lm. For a number of
relevant discussions, see The Sounds of Early Cinema, edited by Richard Abel and Rick Altman (Bloomington:
Indiana University Press, 2001).
Crafton, The Talkies, pp. 166167, 172 For Chaplin, see pp. 296. 348, 374.
Crafton, The Talkies, p. 378.
Bart Testa, Back and Forth: Early Cinema and the Avant-Garde (Toronto: Art Gallery of Ontario, 1992), p. 64.
For an unattributed use of the term, see Crafton, The Talkies, p. 151.
Crafton, The Talkies, p. 439.
Crafton, The Talkies, pp. 461463.
Crafton, The Talkies, pp. 424430; Nataa uroviov, Translating America: The Hollywood Multilinguals
19291933, in Sound Theory Sound Practice, edited by Rick Altman (New York: Routledge, 1992), pp. 138153.
Similar practices were adopted in the French industry as well. See Abel, French Cinema, p. 63.
C. H. [Clifford Howard], Hollywood Notes, Close Up 4, 3 (March 1929): 99; Crafton, The Talkies, p. 424.
R. d'E.B., A Thought, Close Up 3, 5 (November 1928): 68.
O. B. [Oswell Blakeston], Anthology, Close Up 7, 1 (July 1930): 76.
Rudolf Arnheim, Film, translated by L. M. Sieveking and Ian F. D. Morrow (1930; London: Faber and Faber,
1933), p. 280.
Crafton, The Talkies, p. 544. See also Herman G. Weinberg, The Foreign Film in the United States, Close Up 10
(June 1933): 167181.
Patricia R. Zimmerman, Startling Angles: Amateur Film and the Early Avant-Garde, in Horak, Lovers of
Cinema, p. 146.
Williams, Historical and Theoretical Issues in the Coming of Recorded Sound to the Cinema, in Altman, Sound
Theory Sound Practice, p. 136. For the establishment of this version of lm history, see David Bordwell, On the
History of Film Style (Cambridge: Harvard University Press, 1997), pp. 18, 24.



29. Crafton, The Talkies, p. 448.

30. Francis Ambrire, Variations sur le Cinma, PMLA 115 (2000):1024. See also Crafton, The Talkies, 448.
31. Elliot Paul and Robert Sage, Artistic Improvements of the Cinema, transition 10 (January 1928): 133. For similar
reactions in France, see Abel, French Cinema, p. 65.
32. John Gould Fletcher, The Crisis of the Film (n.p.: University of Washington, 1929), p. 28.
33. Lovers of Cinema, p. 168.
34. Gilbert Seldes, An Hour with the Movies and the Talkies (Philadelphia: J. B. Lippincott, 1929), 124. Seldes's distinction
is borne out by research done at the time in England. Rachael Low offers the results of a British survey
conducted in 1929 in which half the men and 30 percent of the women favored the talkies, though only 19
percent of those described as people of prominence felt as favorably. The History of the British Film 19181929
(London: Allen and Unwin, 1971), p. 16. See Bordwell, History of Film Style, p. 37. for a discussion of Seldes's role
at this time.
35. Seldes, An Hour with the Movies, p. 116.
36. Pool advertisement, transition 6 (September 1927): front.
37. See, for example, Kenneth Macpherson, As Is, Close Up 1, 6 (December 1927): 14, and As Is, Close Up 2, 1
(January 1928): 11.
38. Bryher, The Heart to Artemis: A Writer's Memoirs (London: Collins, 1963), p. 247.
39. Ernest Betts, Heraclitus or The Future of the Films (London: Kegan Paul, Trench, Trubner, 1928), erratum slip at p.
88. This slip was inserted to signify that Betts's hopes, during the composition of his book, that sound could be
stopped had been frustrated.
40. Kenneth Macpherson, As Is, Close Up 1, 5 (November 1927): 5. Pool did publish one book, Eric Elliott's
Anatomy of Motion Picture Art (Territey: Pool, 1928), which was relatively hospitable to the idea of sound, and even
Macpherson wavered as the years went by and the inevitable became clear.
41. Kenneth Macpherson, As Is, Close Up, 6 (Dec. 1930): 367368.
42. Wilbur Needham, The Photography of Sound, Close Up 3, 2 (August 1928): 31.
43. C. H. [Clifford Howard], Hollywood Notes, Close Up 6, 6 (June 1930): 529
44. Kenneth Macpherson, As Is, Close Up 5, 1 (July 1929): 6.
45. Kenneth Macpherson, As Is, Close Up 5, 5 (November 1929): 349.
46. Kenneth Macpherson, As Is, Close Up 7, 6 (December 1930): 369.
47. Bryher, The Hollywood Code, Close Up 8, 4 (December 1931): 281.
48. A. W. All Talkie! Close Up 5, 1 (July 1929): 58.
49. Crafton, The Talkies, p. 450. See also pp. 29. 485488.
50. Clifford Howard, Cinemaphobia, Close Up 5, 1 (July 1929): 5965. See also the contributions of Harry
Potamkin, most of which have been collected




in The Compound Cinema: The Film Writing of Harry Potamkin, edited by Lewis Jacobs (New York: Teachers College
Press, 1977).
See the discussion in Friedrich A. Kittler, Gramophone, Film, Typewriter, translated by Geoffrey Winthrop-Young
and Michael Wutz (Stanford: Stanford University Press, 1999), p. 172.
Crafton, The Talkies, pp. 167, 379. Seldes, An Hour with the Movies, pp. 145, 149.
Dorothy Richardson, Dialogue in Dixie, Close Up 5, 3 (September 1929): 215.
Ambrire, Variations sur le Cinma, p. 1024.
Kenneth Macpherson, As Is, Close Up 1, 5 (November 1927): 8.
Dorothy Richardson, Films for Children, Close Up 3, 2 (August 1928): 24
Rudolf Schwartzkopf, Volksverband fur Filmkunst, Close Up 2, 5 (May 1928): 28.
Vachel Lindsay, The Art of the Moving Picture (1922; reprint, New York: Modern Library, 2000). See also Miriam
Hansen, Babel to Babylon: Spectator-ship in American Silent Film (Cambridge: Harvard University Press, 1991),
pp. 184185.
Laura Marcus, introduction to part 3, in CloseUp 19271993: Cinema and Modernism, edited by James Donald,
Anne Friedberg, and Laura Marcus (Princeton: Princeton University Press, 1998), pp. 96104.
Will H. Hays, See and Hear (n.p.: Motion Picture Producers and Distributors of America, 1929), p. 36.
Edward S. Van Zile, That MarvelThe Movie: A Glance at Its Reckless Past, Its Promising Present, and Its Signicant
Future (New York: Putnam's, 1923), p. 198.
Kenneth Macpherson, As Is, Close Up 2, 2 (February 1928): 13.
James Lastra, Sound Technology and the American Cinema: Perception, Representation, Modernity (New York: Columbia
University Press, 2000), p. 47.
Quoted in Sitney, Modernist Montage, p. 35.
W.J.T. Mitchell, Iconology: Image, Text, Ideology (Chicago: University of Chicago Press, 1986), p. 37.
Lastra, Sound Technology, pp. 4950.
Jean Epstein, Magnication, in French Film Theory and Criticism: A History/Anthology 19071939, edited by
Richard Abel (Princeton: Princeton University Press, 1988), p. 235. Quoted in Donald, Friedberg, and Marcus,
Close Up 19271933, p. 1.
Balazs, Theory of the Film, p. 55.
Epstein, Magnication, p. 239. quoted in Donald, Friedberg, and Marcus, Close Up 19271933, p. 243.
Donald, Friedberg, and Marcus, Close Up 19271933, p. 243.
Crafton, The Talkies, pp. 7273.
Kenneth Macpherson, As Is, Close Up 5, 1 (July 1929): 10. Note also




Ernest Betts's objection to telecinematography: This new device of long-distance sight should prove a distinct
contribution to the soullessness of modern life. Betts, Heraclitus, p. 70.
Close Up 2, 4 (April 1928): between 32 and 33.
[Anonymous], Periodical Review, Hound and Horn1 (September 1927): 66.
Jean Prevost, Andre Gide and Marc Allegret's Voyage to the Congo, Close Up 1, 1 (July 1927): 40.
Hansen, Babel to Babylon, pp. 164165.
Lary May, Screening Out the Past: The Birth of Mass Culture and the Motion Picture Industry (NewYork: Oxford
University Press, 1980), p. 82.
Kenneth Macpherson, As Is, Close Up 7, 2 (August 1930): 89.
By the same token, sound also comes to be associated with the body. See Tim Armstrong's discussion of Close Up
in Modernism, Technology and the Body (Cambridge: Cambridge University Press, 1998), pp. 226234.
Betts, Heraclitus, p. 41.
See especially Charles Musser, The Nickelodeon Era Begins: Establishing a Framework for Hollywood's Mode
of Representation, in Early Cinema: Space, Frame, Narrative, edited by Thomas Elsaesser with Adam Barker
(London: British Film Institute, 1990), pp. 260263.
H.D., Conrad Veidt: The Student of Prague, Close Up 1, 3 (September 1927): 44.
Donald, Friedberg, and Marcus, Close Up 19271933, p. 32.
Robert Herring Gives Four Points about Hearts in Dixie Close Up 5, 2 (August 1929): 162.
Kenneth Macpherson, As Is, Close Up 5, 6 (December 1929): 449.
Zygmunt Tonecky, The Preliminary of Film-Art, Close Up 8, 3 (September 1931): 193.
Bryher, How I Would Start a Film Club, Close Up 2, 6 (June 1928): 34.
Robert Herring, Film Imagery: Pudokvin, Close Up 3, 4 (October 1928): 37
H.D., Conrad Veidt, 35.
Dorothy Richardson, Continuous Performance: Captions, Close Up 1, 3 (September 1927): 55.
Dorothy Richardson, Continuous Performance: This Spoon-Fed Generation? Close Up 8, 4 (December 1931):
Laura U. Marks, The Skin of the Film: Intercultural Cinema, Embodiment, and the Senses (Durham, N.C.: Duke
University Press, 2000), p. 94.
Dorothy Richardson, Continuous Performance: The Cinema in Arcady, Close Up 3, 1 (July 1928): 5556.
Cavell, World Viewed, p. 150.
In Paul Willemen, Looks and Frictions: Essays in Cultural Studies and Film Theory (Bloomington: Indiana University
Press, 1994), p. 41.
Crafton, The Talkies, pp. 245246.



97. Crafton, The Talkies, p. 235.

98. See, for example, the observations of James G. Stewart, The Evolution of Cinematic Sound: A Personal
Report, in Sound and the Cinema: The Coming of Sound to American Film, edited by Evan William Cameron (Pleasantville, N.Y.: Redgrave, 1980), pp. 6162.
99. Rick Altman, The Material Heterogeneity of Recorded Sound, in Altman, Sound Theory Sound Practice, p. 29. See
also Lastra's extension and elabo-ration, Sound Technology, p. 137.


Especially useful examples include Gene D. Phillips, Fiction, Film, and F. Scott Fitzgerald (Chicago: Loyola
University Press, 1986), and Wheeler Winston Dixon, The Cinematic Vision of F. Scott Fitzgerald (Ann Arbor: UMI
Research Press, 1986).
2. Phillips, Fiction, p. 12.
3. F. Scott Fitzgerald, The Great Gatsby, edited by Matthew J. Bruccoli (Cambridge, England: Cambridge University
Press, 1991), p. 7. All citations hereafter from this novel will be from this edition, referred to in the text as GG.
4. Henry James, The Art of the Novel: Critical Prefaces, edited by R. P. Blackmur (1934; reprint, Boston: Northeastern
University Press, 1984), p. 46.
5. D. W. Grifth, Five Dollar Movies Prophesied, Editor, April 24, 1915. Quoted in Anne Friedberg, Window
Shopping: Cinema and the Postmodern (Berkeley: University of California Press, 1993), p. 181. See also Anne
Friedberg, A Properly Adjusted Window: Vision and Sanity in D. W. Grifth's 19081909 Biograph Films, in
Early Cinema: Space, Frame, Narrative, edited by Thomas Elsaesser with Adam Barker (London: British Film
Institute, 1990), pp. 326335. For specic discussion of Fitzgerald's interest in Grifth, see Ruth Prigozy, From
Grifth's Girls to Daddy's Girl: The Masks of Innocence in Tender Is the Night, Twentieth-Century Literature 26
(1980): 189221.
6. James R. Mellow, Invented Lives: F. Scott and Zelda Fitzgerald (New York: Houghton Mifin, 1984), pp. 123124.
7. Phillips, Fiction, p. 13; Mellow, Invented Lives, p. 170
8. F. Scott Fitzgerald, Tender Is the Night(1934; New York: Scribner's, 1962), p. 180. Hereafter citations in the text are
identied as TN.
9. Jean-Paul Sartre, Being and Nothingness: An Essay on Phenomenological Ontology, translated by Hazel E. Barnes (New
York: Philosophical Library, 1956), pp. 258259.
10. Jacques Lacan, The Four Fundamental Concepts of Psycho-Analysis, translated by Alan Sheridan (New York: Norton,
1981), p. 89. See also the useful discussion of this point in Kaja Silverman, The Threshold of the Visible World(New
York: Routledge, 1996), p. 168.



11. Martin Jay, Scopic Regimes of Modernity, in Vision and Visuality, edited by Hal Foster (Seattle: Bay Press, 1988),
pp. 610.
12. Walter Lippmann, Public Opinion (New York: Harcourt, Brace, 1922), p. 29.
13. Milton R. Stern, The Golden Moment: The Novels of F. Scott Fitzgerald(Urbana: University of Illinois Press, 1970),
pp. 191192.
14. Ronald Berman, The Great Gatsby and Modern Times (Urbana: University of Illinois Press, 1994), pp. 103106.
15. Berman, Great Gatsby, p. 9.
16. Miriam Hansen, Babel and Babylon: Spectatorship in American Silent Film(Cambridge: Harvard University Press,
1991), p. 77.
17. Rosalind E. Krauss, The Optical Unconscious (Cambridge: MIT Press, 1993), p. 129.
18. Krauss, Optical Unconscious, p. 206.
19. The relationship between lm viewing and voyeurism is one of the most productive concepts in lm criticism.
What I am suggesting here is something like what Miriam Hansen suggests in contrasting early lm, in which
voyeurism was rather frequently an open topic, to classic lm as rationalized by Grifth: With this emphasis
on display, early lms are self-consciously exhibitionistic, whereas classical cinema disavows its exhibitionist
quality in order to maintain the spell of the invisible gaze. Hansen, Babel and Babylon, p. 17.
20. Jay, Scopic Regimes, p. 17.
21. Sartre, Being and Nothingness, p. 259.
22. Lacan, Four Fundamental Concepts, p. 97. See also Krauss, Optical Unconscioius, p. 88.
23. Sartre, Being and Nothingness, p. 255.
24. Eleanor M. Hight, Picturing Modernism: Moholy-Nagy and Photography in Weimar Germany (Cambridge: MIT Press,
1995), p. 72. and Linda Dalrymple Henderson, Duchamp in Context: Science and Technology in the Large Glassand
Related Works (Princeton: Princeton University Press, 1998), p. 109.
25. For an analysis of this scene, and of the power of objects generally in The Great Gatsby, see Ross Posnock, A New
World, Material without Being Real: Fitzgerald's Critique of Capitalism in The Great Gatsby, in Critical Essays on F.
Scott Fitzgerald's The Great Gatsby edited by Scott Donaldson (Boston: Hall, 1984), p. 205. and fora brief
discussion of the scopic relationship between Nick and Gatsby, see John T. Irwin, Compensating Visions: The
Great Gatsby Southwest Review 77 (1992): 541542.
26. For a discussion of Brecht's formula, alles drfen darf, see Theodor W. Adorno, Those Twenties, in Critical
Models: Interventions and Catchwords, translated by Henry W. Pickford (New York: Columbia University Press,
1998), p. 43.
27. For a similar analysis of this scene, one not much noticed in the criticism, see Jeffrey Louis Decker, Gatsby's
Pristine Dream: The Diminishment of the Self-Made Man in the Tribal Twenties, Novel 28 (Fall 1994): 57.



28. Vachel Lindsay, The Progress and Poetry of the Movies, edited by Myron Lounsbury (Lanham, Md.: Scarecrow Press,
1995), p. 235.
29. Mitchell Breitwieser, The Great Gatsby: Grief, Jazz and the Eye-Witness, Arizona Quarterly 47 (Autumn 1991): 50.
30. Breitwieser, Great Gatsby, pp. 4243.
31. Hansen, Babel and Babylon, p. 112.
32. Krauss, Optical Unconscioius, p. 124.
33. Chris Jenks, The Centrality of the Eye in Western Culture: An Introduction, in Visual Culture, edited by Chris
Jenks (London: Routledge, 1995), p. 7.
34. There are a number of points at which Nick comments on the actual writing of his account (GG, pp. 29. 46, 79).
George Garrett has suggested that Fitzgerald takes this rather unusual step to highlight the stylistic differences
between a written account and a spoken one. The composite style that results has as its purpose demonstrating
the inadequacy of any single style. See George Garrett, Fire and Freshness: A Matter of Style in The Great
Gatsby: New Essays on the Great Gatsby, edited by Matthew J. Bruccoli (Cambridge, England: Cambridge University
Press, 1985), p. 114.
35. Mellow, Invented Lives, p. 273.
36. Mellow, Invented Lives, pp. 226227; Prigozy, Grifth's Girls, p. 195. At one time, this episode was to have
furnished the opening for Tender Is the Night. See Matthew J. Bruccoli, A Reader's Companion to Tender Is the Night
(Columbia: University of South Carolina, 1996), p. 2.
37. Bruccoli, Readers Companion, p. 166.
38. For a useful summary of Fitzgerald's own wishes in this respect and a description and evaluation of The
Author's Final Version, see Bruccoli, Reader's Companion, pp. 3746.
39. In Pasting It Together, Fitzgerald also complains that lm has led to a deemphasis on the written word in favor
of images. F. Scott Fitzgerald, The Crack-Up (1931; reprint, New York: New Directions, 1956), p. 78.
40. John F. Callahan, France Was a Land: F. Scott Fitzgerald's Expatriate Theme in Tender Is the Night in French
Connections: Hemingway and Fitzgerald Abroad, edited by J. Gerald Kennedy and Jackson R. Bryer (New York: St.
Martin's Press, 1998), p. 176. See Prigozy, Grifth's Girls, p. 255.
41. Sartre, Being and Nothingness, p. 255.
42. As Richard Godden puts it, Rosemary is not particularly self-aware, but she is quite strongly audience-aware.
Fictions of Capital: The American Novel from James to Mailer (Cambridge, England: Cambridge University Press,
1990), p. 121.
43. Martin Kemp, The Science of Art: Optical Themes in Western Art from Brunelleschi to Seurat (New Haven: Yale University
Press, 1990), pp. 193194.
44. Walter Benjamin, Selected Writings, 19271934, translated by Rodney Livingstone, edited by Michael W. Jennings,
Howard Eiland, and Gary Smith (Cambridge: Harvard University Press, 1999), pp. 511512.



45. Ossip Brik, What the Eye Does Not See, in Photography in the Modern Age: European Documents and Critical
Writings, 19131940, edited by Christopher Phillips (New York: Aperture, 1989), p. 219.
46. See the selections in Phillips, Photography in the Modern Age, pp. 31. 207, and 55.
47. Felipe Smith intriguingly suggests that Peterson replaces not Rosemary but rather Dick, an idea that does give
extra resonance to Dick's identication of himself as the Black Death. The Figure on the Bed: Difference and
American Destiny in Tender Is the Night, in Kennedy and Bryer, French Connections, pp. 208209.
48. For this identication, see Smith, p. 211. n 7.
49. Andrew Turnbull, Scott Fitzgerald: A Biography (1962: reprint, New York: Ballantine, 1971), pp. 153154.
Fitzgerald's opinion of the Italians is contained in a 1911 letter, discussed in Smith, p. 29.
50. See Smith, especially pp. 196197, for an excellent discussion of this conict.


John Dos Passos, The Major Nonctional Prose, edited by Donald Pizer (Detroit: Wayne State University Press,
1988), pp. 174. 134.
2. See Michael Spindler, John Dos Passos and the Visual Arts, Journal of American Studies 15 (December 1981):
402403, and Carol Shloss, In Visible Light: Photography and the American Writer: 18401940 (New York: Oxford
University Press, 1987), pp. 150151.
3. For Dos Passos's unhappy experience with this project, see Shloss, In Visible Light, pp. 164165.
4. Dos Passos, Prose, p. 173. The rather strange phrase may well have been somewhat common at the time. Harry
Potamkin claimed in 1933 that most people are eye-minded. The Eye of the Movie, in The Compound Cinema,
edited by Lewis Jacobs (New York: Teacher's College Press, 1977), p. 244.
5. Dos Passos, Prose, p. 174.
6. Dos Passos, Prose, p. 180.
7. Dos Passos, Prose, p. 75.
8. Dos Passos, Prose, p. 147.
9. Quoted in Miles Orvell, The Real Thing: Imitation and Authenticity in American Culture, 18801940 (Chapel Hill: MIT
Press University of North Carolina Press, 1989), p. 261.
10. Donald Pizer, Dos Passos's U.S.A.: A Critical Study (Chaxlottesville: University Press of Virginia, 1988), pp. 8081.
11. Orvell also suggests that Gerald Murphy's decorations for the ballet Within the Quota, produced in Paris in 1923,
might have been an inuence. See The Real Thing, p. 266.



12. Dos Passos, Prose, p. 283.

13. Brian Winston, Media Technology and Society: From the Telegraph to the Internet (New York: Routledge, 1986),
pp. 6465.
14. Siegfried Kracauer, The Mass Ornament: Weimar Essays, translated and edited by Thomas Y. Levin (Cambridge:
Harvard University Press, 1995), p. 311.
15. John Dos Passos, U.S.A., edited by Daniel Aaron and Townsend Ludington (New York: Library of America,
1996), p. 268. All citations hereafter are given in the text by page number.
16. Dos Passos, Prose, p. 179.
17. For other examples, see Camera Eye 25 (pp. 262263), 34 (pp. 507509), 46 (p. 892894), and 47 (pp. 931932).
18. Dos Passos, Prose, p. 247. See
19. Stanley Corkin, Realism and the Birth of the Modern United States: Cinema, Literature, and Culture (Athens: University of
Georgia Press, 1996), for an example.
20. Malcolm Cowley, Exile's Return: A Literary Odyssey of the 1920s (New York: Viking, 1951), pp. 3843.
21. Guy Debord, The Society of the Spectacle, translated by Donald Nicholson-Smith (New York: Zone, 1995), p. 22.
22. Dos Passos, Prose, p. 99.
23. Kracauer, Mass Ornament, p. 58.
24. Pizer, Dos Passos's U.S.A., pp. 6566.
25. Michael Denning, The Cultural Front: The Laboring of American Culture in the Twentieth Century (London: Verso, 1997),
p. 177.
26. Claude-Edmonde Magny, Time in Dos Passos, in Dos Passos: A Collection of Critical Essays, edited by Andrew
Hook (Englewood Cliffs, N.J.: Prentice-Hall,) p. 135. See also Denning, Cultural Front, p. 177.
27. Dos Passos, Prose, p. 179.
28. See Cowley, Exile's Return, pp. 207209.
29. Denning, Cultural Front, pp. 180181.
30. Jean-Paul Sartre, John Dos Passos and 1919, in Hook, Dos Passos, pp. 6667.
31. Dos Passos, Prose, p. 134.
32. Pizer, Dos Passos's U.S.A., p. 150.
33. See Orvell, The Real Thing, p. 268. and Shloss, In Visible Light, p. 158.


bell hooks, In Our Glory: Photography and Black Life, in Picturing Us: African American Identity in Photography
(New York: New Press, 1994), p. 47.
Shawn Smith, Looking at One's Self Through the Eyes of Others: W.E.B. Du Bois's Photographs for the 1900
Paris Exposition, African American






Review 34 (2000): 581599, and American Archives: Gender, Race, and Class in Visual Culture (Princeton: Princeton
University Press, 1999), pp. 157186.
Craig Hansen Werner, Playing the Changes: From Afro-Modernism to the Jazz Impulse (Urbana: University of Illinois
Press, 1994), p. 165.
Guy Debord, The Society of the Spectacle, translated by Donald Nicholson-Smith (New York: Zone, 1995), pp. 20,
22, 120.
For a discussion of these changes, see the work of Friedrich Kittler, especially Gramophone, Film, Typewriter,
translated by Geoffrey Winthrop-Young and Michael Wutz (Stanford: Stanford University Press, 1999).
W.E.B. Du Bois, The Souls of Black Folk (New York: Vintage, 1990), p. 7. Citations in text hereafter identied as
Joseph Conrad, The Nigger of the Narcissus, edited by Robert Kimbrough (New York: Norton, 1979), p. 11.
See Ernest Allen, Jr., On the Reading of Riddles: Rethinking Du Boisian Double Consciousness, in Existence in
Black: An Anthology of Black Existential Philosophy, edited by Lewis R. Gordon (New York: Routledge, 1997), pp. 50,
52, and Ever Feeling One's Twoness: Double Ideals and Double Consciousness in The Souls of Black Folk,
Contributions in Black Studies 9/10 (199092): 5960.
See, for examples, Fatimah Tobing Rony, The Third Eye: Race, Cinema, and Ethnographic Spectacle (Durham, N.C.:
Duke University Press, 1996).
See, for example, Martin Jay, Photo-Unrealism: The Contribution of the Camera to the Crisis of
Ocularcentrism, in Vision and Textuality, edited by Stephen Melville and Bill Readings (Durham, N.C.: Duke
University Press, 1995). pp. 344360.
See the discussion in Allen, Reading of Riddles, and Ever Feeling One's Twoness.
For discussions of this conict in Du Bois, in specic relation to this passage, see Anthony Appiah, The
Uncompleted Argument: Du Bois and the Illusion of Race, in Race, Writing, and Difference, edited by Henry
Louis Gates, Jr. (Chicago: University of Chicago Press, 1986), p. 25. and Eric J. Sundquist, To Wake the Nations:
Race in the Making of American Literature(Cambridge: Harvard University Press, 1993), p. 486.
See Hazel Carby's response to Sundquist, in Race Men (Cambridge: Harvard University Press, 1998), pp. 8891.
Robert B. Stepto, From Behind the Veil: A Study of Afro-American Narrative (Urbana: University of Illinois Press,
1979), p. 65.
Sundquist, Wake, p. 488.
For commentary on this passage, see Sundquist, Wake, p. 527.
See Sundquist, Wake, p. 533.
See Sundquist, Wake, pp. 531532.
Lisa Gitelman, Scripts, Grooves, and Writing Machines: Representing Technology in the Edison Era (Stanford: Stanford
University Press, 1999), pp. 133135.
James Weldon Johnson, The Autobiography of an Ex-Colored Man, edited




by William L. Andrews (New York: Penguin, 1990), p. 123. Citations in text hereafter are identied as A.
Houston Baker calls the Autobiography a ctional rendering of The Souk of Black Folk. Singers of Daybreak: Studies
in Black American Literature (Washington, D.C.: Howard University Press, 1974), p. 22.
Diana Fuss, Identication Papers (New York: Routledge, 1995), p. 144.
See Aldon L. Nielsen, Writing between the Lines: Race and Intertextuality (Athens: University of Georgia Press, 1994),
pp. 176177.
Eric J. Sundquist, The Hammers of Creation: Folk Culture in Modern African-American Fiction (Athens: University of
Georgia Press, 1992), p. 12. See also p. 43.
See the discussion of spectacle lynching in Grace Elizabeth Hale, Making Whiteness: The Culture of Segregation in the
South, 1890194O (New York: Pantheon, 1998), pp. 203209.
Sundquist, Hammers, p. 19.
See, for example, The Selected Writings of James Weldon Johnson, edited by Sondra Kathryn Wilson (New York:
Oxford University Press, 1995), 1:287.
See Johnson, Selected Writings, 1:285, 2:14 410
Quoted in Thomas L. Riis, Just before Jazz: Black Musical Theater in New York, 18901915 (Washington, D.C.:
Smithsonian Institution Press, 1989), pp. 6465.
Riis, Just before Jazz, pp. 65. 88.
See Sundquist, Wake, esp. pp. 254255.
W. E. B. Du Bois, The Conservation of Races, in Writings, edited by Nathan Huggins (New York: Library of
America, 1996), p. 820. Quoted in Allen, On the Reading of Riddles, p. 55.
Johnson, Selected Writings, 1:173, 2:15
Riis, Just before Jazz, pp. 7778.
Riis, Just before Jazz, pp. 122123.


Ernest Hemingway, Dateline: Toronto, edited by William White (New York: Scribner's, 1985), p. 3. Hereafter all
quotations from this text are identied parenthetically as Dateline.
Charles A. Fenton, The Apprenticeship of Ernest Hemingway (New York: Farrar, Straus and Young, 1954), p. 31.
James R. Mellow, Hemingway: A Life without Consequences (Boston: Houghton Mifin, 1992), pp. 180181.
Cecelia Tichi, Shifting Gears: Technology, Literature, Culture in Modernist America (Chapel Hill: MIT Press University of
North Carolina Press, 1987), p. 220.
Ronald Weber, Hemingway's Art of Non-Fiction (London: Macmillan, 1990), p. 20.




Fenton, Apprenticeship, pp. 4647.

Fenton, Apprenticeship, p. 120.
Fenton, Apprenticeship, pp. 187. 281 n. 26.
Elizabeth Dewberry, Hemingway's Journalism and the Realist Dilemma, in The Cambridge Companion to
Hemingway, edited by Scott Donaldson (Cambridge, England: Cambridge University Press, 1996), p. 19.
Matthew Bruccoli, ed., Ernest Hemingway, Cub Reporter (Pittsburgh: University of Pittsburgh Press, 1970), pp.
1519, 5658.
Bruccoli, Hemingway, p. xiii. One of the best short accounts of Hemingway's career as a journalist is Scott
Donaldson, Hemingway of the Star, in Ernest Hemingway: The Papers of a Writer, edited by Bernard Oldsey (New
York: Garland, 1980), pp. 89107, which fully acknowledges the extent to which this work was color rather
than factual reportage.
Fenton, Apprenticeship, p. 79.
William Burrill, Hemingway: The Toronto Years (Toronto: Doubleday Canada, 1994), p. 47.
Fenton, Apprenticeship, p. 121.
Burrill, Hemingway, p. 46.
Walter Lippmann, Public Opinion (New York: Harcourt, Brace, 1992), p. 14.
John Raeburn, Fame Became of Him: Hemingway as Public Writer(Bloomington: Indiana University Press, 1984),
pp. 4041.
Ernest Hemingway, By-Line: Ernest Hemingway; Selected Articles and Dispatches of Four Decades, edited by William
White (New York: Scribner's, 1967). Quotations hereafter are identied in the text as By-Line.
Mellow, Hemingway, pp. 126127.
Fenton, Apprenticeship, p. 110.
Mellow, Hemingway, p. 133.
Roland Marchand, Advertising the American Dream: Making Way for Modernity, 19201940 (Berkeley: University of
California Press, 1985), p. 6. See also Jennifer Wicke, Advertising Fictions: Literature, Advertisement, and Social Reading
(New York: Columbia University Press, 1988), p. 172.
Marchand, American Dream, p. 1.
Fenton, Apprenticeship, pp. 9698.
Fenton, Apprenticeship, pp. 106107.
Michael Reynolds, The Young Hemingway (New York: Blackwell, 1986), p. 177. It also seems that advertising left at
least one distinct, if minor, mark on his later work. The bizarre jingle that Bill Gorton concocts in The Sun Also
Rises, The Colonel's Lady and Judy O'Grady are Lesbians under their skin (121) is, of course, a corruption of
Kipling, but it is also a variant of what Roland Marchand calls one of the advertising profession's most common
gures of speech (65). Advertisers were fond of the formula taken from Kipling because the notion that all
women are sisters under the skin made their job much simpler.




Fenton, Apprenticeship, p. 108.

Reynolds, Young Hemingway, p. 178.
Mellow, Hemingway, p. 62.
Mellow, Hemingway, p. 64.
Mellow, Hemingway, p. 88.
Donaldson, Hemingway of the Star, p. 88.
Leo Braudy, The Frenzy of Renown (New York: Oxford University Press, 1986), p. 547.
Marchand, American Dream, p. 17.
Stuart Ewen, PR! A Social History of Spin (New York: Basic Books, 1996), p. 171.
Walter Benn Michaels, Our America: Nativism, Modernism, and Pluralism(Durham, N.C.: Duke University Press,
1995), p. 73.
Marchand, American Dream, p. 56.
Mellow, Hemingway, p. 187; Burrill, Hemingway, pp. 116117.
Ernest Hemingway, In Our Time (New York: Scribner's, 1930), p. 67. References hereafter are identied in the text
as Time.
Ernest Hemingway, A Farewell to Arms (New York: Scribner's, 1929), p. 330.
J. L. Austin, How To Do Things with Words, edited by J. O. Urmson and Marina Sbis (Cambridge: Harvard
University Press, 1962), p. 9.
Margot Norris, The Novel as War: Lies and Truth in Hemingway's A Farewell to Arms, Modern Fiction Studies
40 (Winter 1994): 700.
Hemingway, Farewell, pp. 3031.
Norris, Novel as War, p. 697.
Ernest Hemingway, The Sun Abo Rises (1926; reprint, New York: Scribner's, 1954), p. 35.
Hemingway, Sun, pp. 95. 46
Michaels, Our America, p. 73.
Although ads portrayed people having fun at restaurants, ballrooms, nightclubs, and dinner parties, the major
satisfaction they conveyed was that of simply being there, securely installed in the proper class setting, among the
proper people, and appropriately dened as belonging by their attire. Marc-hand, American Dream, p. 200.
Hemingway, Sun, pp. 136137.
Hemingway, Sun, p. 21.
Hemingway, Sun, p. 215.
Raeburn, Fame, p. 46.
Marchand, American Dream, p. 158.
For an excellent discussion of the role of exchange and of commercial forms generally in Hemingway's work, see
Richard Godden, Fictions of Capital: The American Novelfrom James to Mailer (Cambridge, England: Cambridge
University Press, 1990), pp. 3977.




T. S. Eliot, Collected Poems 19091962 (New York: Harcourt, Brace, 1963), p. 6.

Karen Jacobs, The Eye's Mind: Literary Modernism and Visual Culture(Ithaca: Cornell University Press, 2001), p. 24.
For other recent work on the topic, see Sara Danius, The Senses of Modernism: Technology, Perception, and Aesthetics
(Ithaca: Cornell University Press, 2002).
For a more complete development of this point, with a pertinent example, see my essay The Sign of Five:
Williams' The Great Figure and Its Background, Criticism 30 (summer 1988): 325348.
Rosalind E. Krauss, The Optical Unconscious (Cambridge: MIT Press, 1993), p. 124.
Chris Jenks, The Centrality of the Eye in Western Culture: An Introduction, in Visual Culture, edited by Chris
Jenks (London: Routledge, 1995), p. 7.
Leo Steinberg, Other Criteria: Confrontations with Twentieth-Century Art(New York: Oxford University Press, 1972),
p. 293.
For an example, see Thomas Crow, Modern Art in the Common Culture(New Haven: Yale University Press, 1996),
pp. 88. 213214.
Nancy Armstrong, Fiction in the Age of Photography (Cambridge: Harvard University Press, 1999), pp. 244248.
Andr Bazin, What Is Cinema? translated by Hugh Gray (Berkeley: University of California Press, 1967), p. 14.

291 (Gallery), 41, 54, 59
advertising, 1516, 74, 114, 153154, 192, 196, 205206
Agee, James, 61; In Memory of My Father, 61
Aida, 181
Allgret, Marc, 98
alphabet, 46, 8, 12, 1617, 1920, 30, 37. 53. 69, 77, 91
Altman, Rick, 104
Ambrire, Francis, 87, 91
America and Alfred Stieglitz, 44
Anderson, Sherwood, 192
anthropology, 168, 171
Apollinaire, Guillaume, 18, 65, 74, 75
Arago, Franois, 36
Aragon, Louis, 6768, 70
Arens, Egmont, 36
Armory Show, 140141
Armstrong, Nancy, 25, 209; Fiction in the Age of Photography, 25
Arnheim, Rudolf, 87
Art Deco, 130
Art, Modern. SeeModernism, in the visual arts
Artaud, Antonin, 65, 70, 74
Auriol, Jean George, 66
Austin, J. L, 198
autography, 78, 67, 82, 9293, 104
avant-garde, 8, 16, 17, 20, 24, 51, 65, 73, 118, 120, 140, 141,
209; in relation to lm, 8384, 87
Balazs, Bela, 84, 94, 101
Baldassari, Anne, 17, 18, 56, 57
Ball, Hugo, 70
Barry, Iris, 83
Barthes, Roland, 145
Baudelaire, Charles, 14
bauhaus (magazine), 16
Bauhaus, 19, 24, 85
Bayley, R. Child, 44
Bazin, Andr, 210
Bell, Monta, 86
Benjamin, Walter, 9, 10, 14, 15, 82; optical unconscious, 910,
68, 137, 210
Berkeley, George, 11, 68
Berman, Ronald, 117
Bernays, Edwards, 153
Betts, Ernest, 88, 100
biogrammatology, 7, 2122
Blanqui, Louis-Auguste, 9
Bois, Yve-Alain, 4, 20
Bordwell, David, 30, 65

Boyle, Kay, 77
Brady, Matthew, 66
Braque, Georges, 1618, 63, 143; Fruitdish and Glass, 17



Braudy, Leo, 194

Brecht, Bertolt, 124
Breitwieser, Mitchell, 126
Brenon, Herbert, 86
Brik, Osip, 16, 136
Bromeld, Louis, 147
Broom, 6263, 83
Brown, Robert Carlton, 7482, 111, 120, 164, 209, 210;
14501950, 8081; The Complete Book of Cheese, 74; Eyes,
74; Globe-Gliding, 74; Let There Be Beer, 74; Nomadness,
74; The Readies, 74; Readies for Bob Brown's Machine, 75;
What Happened to Mary, 74
Brown, Slater, 63, 64
Bruccoli, Matthew, 130, 189
Bruguiere, Francis, 66
Bryher, 8890, 101
Bryson, Norman, 114
Buci-Glucksmann, Christine, 120
Butler, Nicholas Murray, 204205
Cafn, Charles, 40, 4142, 45
Cahiers de Cinema, 83
Cakewalk, 180
Calder, Alexander, 61
Callahan, John, 134
camera, 9, 14, 44, 56, 145146, 152, 168; movie, 54, 92,
128129, 139, 150; See alsophotography
camera obscura, 52, 66, 136
Camera Work, 3550, 51, 53, 54, 56, 57, 58, 62, 65; defense of
photography in, 3843; literary contributions to, 5960;
and Pictorialism, 4347; snapshots in, 4750
Cameron, Julia Margaret, 26
Carby, Hazel, 170
Cavell, Stanley, 86, 103
Cendrars, Blaise, 19, 20, 27
Czanne, Paul, 30, 42, 52, 53, 56
Chagall, Marc, 140
Chaney, Lon, 86
Chaplin, Charlie, 66, 86; City Lights, 86
Chelito, Bella, 57
Chladni, Ernst, 7, 104
Cina, 63
cinema. Seelm
cinematography, 4950, 72, 83, 90
Clark, T. J., 57
Close Up, 63, 88103, 105, 138, 164; illustrations in, 95100;
internationalism of, 8990, 9495, 100, 103; opposition
to sound in lm, 8891, 95, 100103; spectatorship in,
close-Up, 9495, 9798, 100
Coady, Robert, 6263, 64, 73; The Soil, 6263
Coburn, Alvin Langdon, 27, 50; Octopus, 50
Cole, Bob, 181182

Conrad, Joseph, 121, 167; The Nigger of the Narcissus, 167

Constructivism (Russian), 20
consumerism, 205206
Cooperative Commonwealth, 192193
Cowley, Malcolm, 132, 147, 153
Crafton, Donald, 87, 103
Crane, Stephen, 80, 196; Black Riders and other lines, 80; The Red
Badge of Courage, 196
Crary, Jonathan, 15, 30
Crevel, Ren, 67
Crisis, 165
Crosby, Harry, 147
Cubism, 1719, 20, 23, 45, 54, 56, 57, 7980, 140141
cummings, e. e., 147
Cunard, Nancy, 7980; Dlink, 7980
Dada, 12, 16, 24, 59, 70, 129
Dagognet, Franois, 7
Daguerre, Louis, 4, 36
daguerreotype, 25, 36, 43
Dali, Salvador, 15, 21, 30, 67
Danius, Sara, 26
de Duve, Thierry, 15


de Stijl, 19, 24
de Zayas, Marius, 42
Debord, Guy, 148, 166
Degas, Edgar, 14, 50
Delacroix, Eugne, 14
Denning, Michael, 149, 153
Desnos, Robert, 70
Dewberry, Elizabeth, 189
The Dial, 84, 88
Dickens, Charles, 25
Dixon, Thomas, 99100; The Clansman, 99100
Donald, James, 101
Donaldson, Scott, 194
Dos Passos, John, 110, 140163, 164, 186, 210; 1919, 151,
153, 156162; The 42nd Parallel, 144, 151; The Big Money, 151;
experience of lm, 140141; U.S.A., 110, 140163
Drucker, Johanna, 29
Du Bois, W. E. B., 177, 178, 182185; on the Sorrow Songs,
166, 170171, 180; The Souls of Black Folk, 164172,
180, 183; theory of double consciousness, 167
Duchamp, Marcel, 2124, 515859, 61, 64, 65, 74, 78, 118,
120, 121; Anmic Cinma, 17, 64, 78; The Blind Man, 58, 74;
Fountain, 22, 5859; Large Glass, 2224, 65; Nude
Descending a Staircase, 22; readymades, 18, 22; Rotary
Demisphere, 118; Sad Young Man on a Train, 22
Eakins, Thomas, 14
Eastlake, Elizabeth, 4
Edison, Thomas, 5, 74, 86
Eggeling, Viking, 20
Eikenbaum, Boris, 64, 103104
Einstein, Albert, 121
Eisenstein, Sergei, 66, 74, 91, 140; The Cinematographic
Principle and Japanese Culture, 74
Eliot, George, 25
Eliot, T. S., 24, 26, 142, 151, 208, 209, 211; The Love Song of
J. Alfred Prufrock, 26, 208; The Waste Land, 24, 151,
Ellison, Ralph, 126
Emerson, Peter Henry, 44
Epstein, Jean, 63, 64, 92, 94
Ernst, Max, 118
Esperanto, 86, 92
Esquire, 143, 192, 204205
Evans, Walker, 145
Fairbanks, Douglas, 37; Thief of Bagdad, 37
Fanon, Frantz, 174
Farrell, James T., 77, 79; Jeff, 79
fashion, 195, 207
Fenton, Charles, 188, 191, 192; The Apprenticeship of Ernest
Heming-way, 188
lm, 78, 16, 25, 31, 3738, 5354, 115, 129, 134, 139,
141142, 152, 165, 168, 209; artistic status of, 6162; and the


foreign problem, 86, 88, 89, 91, 92, 105; and Imagism,
2728; sound in, 109; as universal language, 9194, 98, 100,
103; as writing, 102
Film Art, 63
Fitzgerald, F. Scott, 2931, 109139, 146, 150, 164, 209, 210;
and Ben Hur, 129; The Great Gatsby, 29, 110129,
131132, 150, 210; The Last Tycoon, 109; Tender Is the Night,
31, 112, 129138, 150, 162, 211
Fletcher, John Gould, 87
Ford, Henry, 205
Forster, E. M., 26
Four Horsemen of the Apocalypse, 148
Freeman, Judi, 12



Freud, Sigmund, 91
Fried, Michael, 14
Galton, Francis, 165
Gance, Abel, 27; La Roue, 27
gaze, 114, 122
Gide, Andr, 98; Voyage to the Congo, 98
Gilbert, Stuart, 67
Gingrich, Arnold, 204
The Girl in the Game, 63, 64
Gish, Lilian, 86
Gitelman, Lisa, 5, 172
graph, 68
Greenberg, Clement, 209
Grifth, D. W., 8, 19, 28, 37, 9899, 100, 117120, 148, 165;
Birth of a Nation, 8, 99, 148, 165; and F. Scott Fitzgerald,
Gunning, Tom, 53
H.D., 26, 88, 91, 9497, 101, 102
halation, 56
Hammett, Dashiell, 147
Hankins, Thomas L., 6
Hansen, Miriam, 98, 126
Hardy, Thomas, 25
Harlem Renaissance, 180
Hartley, Marsden, 59, 62; Motion, 62
Hartmann, Sadakichi, 4, 38, 43, 45
Hausmann, Raoul, 24
Hawthorne, Nathaniel, 25
Hays, Will, 92; See and Hear, 92
Hemingway, Ernest, 110, 147, 186207; in advertising,
192195; on acion, 203204; Big Two-Hearted River, 200,
202203; Cross-Country Snow, 198199; Dateline: Toronto,
187; The Doctor and the Doctor's Wife, 199; The End of
Something, 199; A Farewell to Arms, 197, 199200; as
fashion-writer, 189190, 202; In Our Time, 196200, 201;
as journalist, 187196, 201, 204; and publicity, 193195;
The Sun Also Rises, 200, 203204, 206; The Three-Day
Blow, 199; A Very Short Story, 196198, 199; war
experiences, 193194, 197198; See alsoKansas City Star;
Toronto Star; Toronto Star Weekly
Henderson, Linda, 22
Herodotus, 37
Herring, Robert, 101
Herrman, John, 70
hieroglyph, 5, 2728, 3638, 40, 47, 53, 69, 77, 91, 102, 210;
and lm close-Up, 94
Hillyer, Robert, 147
Holland, Clive, 44, 45
Holmes, Oliver Wendell, 5
hooks, bell, 164
Hound and Horn, 98
Howard, Clifford, 90

Hurston, Zora Neale, 164165, 166, 171, 173; Their Eyes Were
Watching God 64165
ideogram, 91
Imagism, 27, 3031, 87, 97
intertitles, 6465, 84, 87, 101
Isherwood, Christopher, 24, 146; Goodbye to Berlin, 24, 146
Ivens, Joris, 140141, 186; The Spanish Earth, 141, 186
Jacob, Max, 57; St. Matorel, 57
James, Henry, 25, 111; The Portrait of a Lady, 111
Jay, Martin, 9, 30, 81, 114, 118120
Jenks, Chris, 127, 208
Johnson, Cole, and Johnson, 181182, 184; My Castle on the
Nile, 181; Tell We Dusky Maiden, 181; A Trip to
Coontown, 183; Under the Bamboo Tree, 181


Johnson, James Weldon, 181182; Autobiography of an ExColored Man, 164167, 172185; Book of American Negro
Poetry, 179; on music, 177180; as performer, 180
Johnson, Rosamond, 181182, 183; Chink, Chink, Chinaman, 183
Jolas, Eugene, 26, 61, 6574, 78, 82, 120; attitudes toward
photography, 6667, 71; Choirprair, 7071; Cinema,
66; Ink, 66; Linotype, 66; Transcendental Feature Film,
66; Walk through Cosmopolis, 72
Josephson, Matthew, 83
Joyce, James, 26, 61, 65, 70, 74, 86; Finnegans Wake, 61, 65, 70,
86; Ulysses, 26
Junger, Ernst, 137
Kafka, Franz, 61; Metamorphosis, 61
Kahnweiler, Daniel Henry, 56, 57
Kandinsky, Wassil, 61
Kansas City Star, 187, 188189, 193, 196, 205; Balkans: A
Picture of Peace, Not War, 191; Kerensky, the Fighting
Flea, 189; Mix War, Art and Dancing, 189; See
alsoHemingway, Ernest
Kemp, Martin, 136
Kent, George, 77, 79; Re Readies, 79
Kerfoot, J. B., 60
Khnopff, Fernand, 51
Kracauer, Sigfried, 143, 149
Krauss, Rosalind, 4, 9, 13, 16, 21, 22, 36, 47, 118, 127
Kupka, Frantisek, 51
Lacan, Jacques, 114, 120
Lange, Dorothea, 145
language, 68, 19, 2324, 28, 71, 81, 84, 91, 93, 102, 104
Lastra, James, 8, 93, 103
Laurencin, Marie, 57
Le Corbusier, 18, 23, 70
Lger, Fernand, 27, 61, 70; Ballet Mcanique, 27
Lettrism, 15
L'Herbier, Maurice, 27; L'Inhumaine, 27
Life, 186, 194
Lindsay, Vachel, 2728, 3638, 91, 125126; The Art of the
Moving Picture, 37
Lippmann, Walter, 114115, 117, 118, 127, 141, 190; Public
Opinion, 114115
Lissitzky, El, 2021, 23; About 2 Squares, 2021; For the Voice,
Loeb, Harold, 63
Lumire, Louis, 53
Mac Orlan, Pierre, 137
MacGowan, Kenneth, 83
Macleod, Norman, 77, 79; Ready: Revolution, 79
Macpherson, Kenneth, 8890, 91, 92, 9495, 96, 98, 100, 101,
105; Borderline, 100; Wing Beat, 96, 98
Magny, Claude-Edmonde, 150
Malevich, Kazimir, 20


Mallarm, Stephane, 4, 15
Man Ray, 21, 25, 61, 62, 66, 67; Emak Bakia, 66; L'Etoile de
Mer, 66
Manet, Edouard, 1415, 52; Olympia, 1415
Mann, Thomas, 26
Marchand, Roland, 192, 205
Marcus, Laura, 91, 94
Marey, Etienne-Jules, 7, 2122, 53
Marinetti, Filippo Tommaso, 29, 75, 140; Tumultuous Assembly,
Marks, Laura, 102
mass culture, 16, 24, 25, 84, 90, 120
Matisse, Henri, 25, 38, 60
Maynard, Patrick, 10, 11, 28



McAlmon, Robert, 72
McGann, Jerome, 80
McGowan, J. P., 63
Meissonier, Jean-Louis-Ernest, 14
Mlis, Georges, 1617, 64
Mellow, James, 194
Mendelssohn, Felix, 179; Wedding March, 179
Michaels, Walter, 195196, 198, 201
mimesis, 3, 30, 4041, 44, 51, 56, 68; See alsorealism
Mir, Joan, 1112; Photo: Ceci est la couleur de mes rves, 1112
Mitchell, Louis, 137
Mitchell, W. J. T., 92
Modern Art. SeeModernism, in the visual arts
Modernism, 38, 81; aesthetic, 34, 1112, 24, 35, 43, 72, 84,
85, 142, 166; and fashion, 207; in relation to lm, 6165;
international, 61, 6869, 71, 8485; literary, 34, 2431,
79, 208209; in relation to photography, 79, 82; in the visual
arts, 1224; visual cultures of, 118120
Modernity, 3, 16, 142, 207, 209; scopic regimes of, 30; visual
changes in, 30
Modigliani, Amedeo, 140
Modotti, Tina, 66
Moholy-Nagy, Laszlo, 5, 10, 11, 19, 21, 28, 30, 61, 66, 71
Mondrian, Piet, 19, 61, 85
montage, 70, 140, 150, 155
Moore, Henry, 61
Moore, Marianne, 88
Moreau, Gustave, 14
Motion Picture Classic, 83
Mnsterberg, Hugo, 90
Movietone, 84
Murnau, F. W., 8384, 88, 105; Der letze Mann, 84; Sunrise,
8384, 88
Murphy, Dudley, 27; Ballet Mcanique, 27
Mussolini, Benito, 84
Muybridge, Eadweard, 14, 51, 53
Nadar, 4
Naville, Pierre, 21
Neue Sachlichkeit, 19
Neoplasticism, 19
newsreels, 142145, 150
New York Age, 182
Niblo, Fred, 86
noise, 11, 81, 82, 9394, 103
Norris, Margot, 199, 200
Norton, Louise, 59
Nouvelle Revue Franais, 69
Ozenfant, Amde, 18
painting, 1415, 43; See alsoModernism, in the visual arts
Panofsky, Erwin, 73; Style and Medium in the Moving Pictures,
Parade, 186

Paris Exposition (1900), 165

Paul, Elliot, 69, 87
Paulhan, Jean, 18
performatives, 198199, 202
Perloff, Marjorie, 36
perspective, 5051, 114
phonograph, 56, 76, 86, 92, 145, 166, 172; detail in
recordings, 910; phonography, 26, 92
photography, 312, 1718, 4447, 89, 92, 93, 103, 109, 115,
142, 143, 164, 166, 168, 209, 210; detail in, 910, 51;
documentary, 143, 145146; instantaneous, 53; in
relation to modern literature, 2431; and mummication, 210; inuence on painting, 5058; and racial
prejudice, 164; and the subconscious, 6768, 72; and
type, 19; Victorian, 25


; in relation to the visual arts, 1324, 3536, 38, 5859,

6263; as writing, 35, 38, 43, 53, 6869, 209
photojournalism, 190
photolithography, 15, 2829, 75
Photo-Secession, 41, 45, 49, 51, 54, 82, 83
Picabia, Francis, 41, 51
Picasso, Pablo, 1618, 27, 35, 38, 42, 60, 63, 140, 143; and
lm, 1617; Glass and Bottle of Suze, 29; Houses on the Hill,
54; Man with a Mandolin, 57; Nude Figure, 57; papiers colls,
1618, 20; as photographer, 1718, 51, 5458; Portrait of
Mademoiselle Lonie, 57; The Reservoir, 5455; Woman with
Mandolin, 5657
Pichot, Ramon, 57
Pickford, Mary, 37
Pictorialism, 44, 47, 48, 53, 54
Pizer, Donald, 143, 149
Planck, Max, 121
Poggi, Christine, 17, 18
polygraphy, 20
popular culture.Seemass culture
Post-Impressionism, 60
Potamkin, Harry, 90
Poulaille, Henri, 69
Pound, Ezra, 24, 2728, 29, 30, 77, 142
Prvost, Jean, 98
Printer's Ink, 192
Proust, Marcel, 26
psychoanalysis, 10, 11
Pudovkin, 95
Purism, 24
Putnam, Samuel, 79; Dirty Nigger, 79
race, 98, 124125, 136138, 210; denition of, 177; and the
new media, 164; in The Readies, 7981
radio, 92, 142
ragtime, 178180, 181182
readies, 7580, 100, 138; See alsoBrown, Robert Carlton
readymades, 58
realism, 14, 2426, 30, 53, 64, 110, 145; See alsomimesis
recording, 412, 31, 73, 93, 103104, 129, 134, 139, 150, 172,
209, 210; automatic devices for, 68
Remington, Fredric, 14
Revolution of the Word, 65, 69, 73, 74, 75, 77, 82
Reynolds, Michael, 193
Ribemont-Dessaignes, Georges, 70, 74
Richardson, Dorothy, 88, 90, 91, 102103
Riis, Thomas, 181
Rim, Carlo, 3
Rodchenko, Aleksandr, 20, 26
Rodin, Auguste, 14
Roh, Franz, 24
Rood, Roland, 40, 43
Rosetta Stone, 5, 36, 60


Rutra, Theo, 70, 74

Sacco, Nicola, 151
Sage, Robert, 87
Salt, Syd, 71
Sanborn, Robert Alden, 63
Sandburg, Carl, 83, 192
Sartre, Jean Paul, 120121, 122, 124125, 134, 153154. 155
scenario, 6970
Schenck, Joseph, 86
Schwartzkopf, Rudolf, 91
Scott de Martinville, Edouard-Lon, 6, 92
Sekula, Alan, 59
Seldes, Gilbert, 88, 90
Selznick, David, 111
Seurat, Georges, 52, 53
Seven Arts, 83
Shiff, Richard, 52
Silverman, Robert J., 6
Singer, Ben, 30
Sitney, P. Adams, 17, 64



Smith, Felipe, 138

Smith, Harry Holmes, 8
Smith, Shawn, 165
snapshot, 22, 47, 54, 58, 59, 67, 152; See alsophotography
Soupault, Philippe, 63, 70, 74
spectatorship, 101103, 121122, 147148, 155, 178179,
186, 206
spectroscope, 29, 121122
Staller, Natasha, 16, 53
Steadman, Philip, 52
Steamboat Willie, 72
Steffens, Lincoln, 188
Stein, Gertrude, 26, 3536, 38, 54, 56, 60, 74, 77, 88; The
Autobiography of Alice B. Toklas, 54
Steinberg, Leo, 29; The Eye Is a Part of the Mind, 209
Stepanova, Varvara, 20
Stepto, Robert, 170
Stewart, Garret, 31
Stieglitz, Alfred, 22, 3550, 51, 53, 57, 61, 62, 82, 83; and
Marcel Duchamp, 8889; The Steerage, 42
Strand, Paul, 19, 4546, 48, 50, 62, 70; Redes, 70
Struss, Karl, 45, 4850, 83; The Ghost Ship, 49
Stuart, Leslie, 181; Tell Me Pretty Maiden, 181
Student of Prague, 102
Sundquist, Eric, 176, 178
Surrealism, 12, 16, 21, 24, 67; and photography, 16
Sweeney, James Johnson, 68
Swinburne, Algernon, 157
Symbolism, 51
Talbot, William Henry Fox, 4, 7, 21, 82, 92, 145
Tambour, 87
Taylor, Sam, 86
Tchitcherin, George, 190
Tiffany, Daniel, 28, 30
Toomer, Jean, 170; Cane, 170
Tonecky, Zygmunt, 101
Toronto Star, 187, 188189
Toronto Star Weekly, 189196, 201202, 203, 205; How to Be
Popular Although a Slacker, 194; Trout Fishing Tips,
201; When You Camp Out, Do It Right, 203; See
alsoHemingway, Ernest
traceology, 7
Transcendentalism, 2728
transition, 54, 6162, 63, 6574, 81. 83, 84; treatment of lm,
72; treatment of photography, 6768
Tschichold, Jan, 19, 28
Tucker, Paul Hayes, 54
typography, 15, 17, 19, 28, 70, 7273, 7475. 78. 80; avantgarde, 78
typophoto, 1920, 28
Tzara, Tristan, 137
Uncle Remus, 180; See alsoW. E. B. Du Bois, on the Sorrow

Vail, Laurence, 79; Pogrom, 79
Van Zile, Edward, 92
Varnedoe, Kirk, 50
Vanzetti, Bartolomeo, 151
Vermeer, Jan, 52
Vertov, Dziga, 8, 10, 20, 30, 140, 150; The Man with the Movie
Camera, 8, 11, 140
vision, 18, 23, 26, 53, 65, 72, 118, 137, 146, 168, 184;
mechanical, 21, 30; in Modernism, 126127, 208;
modernization of, 1415, 26, 115; and racial prejudice,
81, 170; selectivity of, 1011, 44, 51, 68
visual poetry, 29


visuality, 209
vortoscope, 27, 28, 29
Watson, James Sibley, 84, 8788; Fall of the House of Usher, 84
Watt, James, 7
Weber, Ronald, 188
Welchman, John, 12
Werner, Craig, 166
Wharton, Edith, 111; Glimpses of the Moon, 111
Williams, Bert, 183
Williams, William Carlos, 77, 208; Readie Pome, 77
Wilson, Woodrow, 160161
Winston, Brian, 142
Wittgenstein, Ludwig, 207
Woolf, Virginia, 26
Yochelson, Bonnie, 50