1)Microsoft Corporate Social Responsibility (CSR)

Microsoft releases Corporate Citizenship Report annually and it

includes the details of CSR programs and initiatives engaged by the
company. Citizenship mission of the company is to serve globally the needs
of communities and fulfill our responsibilities to the public[1]. Microsofts
spending on CSR initiatives in 2014 exceeded $1 billion, which includes cash
donations of $119 million and in-kind donations worth $948.6 million.
Moreover, charitable activities of Bill & Melinda Gates Foundation founded by
Microsoft founder Bill Gates is also associated with Microsoft in the
perception of the general public to a certain extent.
Categories of CSR
activities

Microsoft Performance

Educating and
empowering workers

More than 99 percent of Microsoft employees completed annual training

on Standards of Business Conduct, which is available globally in 17
languages

Labor and human

rights

86% of employees surveyed stated that they would recommend Microsoft

as a great place to work
The proportion of women in the global workforce grew from 24% to 28%
during 2014. Representation of women and minorities increased from
22% to 27% during the same period

Health and safety

The company conducts Voice of the Supplier Surveys in an anonymous

manner to monitor the adherence to health and safety and other
important CSR-related principles.

Environment
a) energy
consumption
b) emissions

Other initiatives

Microsoft has purchased 3 billion kilowatt hours (kWh) of renewable

energy in 2014
All new data centers of Microsoft have an average 1.125 Power Usage
Effectiveness (PUE), which is one-third less than the industry average
datacenter PUE of 1.7.
Companys carbon offset project portfolio represents more than 600,000
metric tons of carbon dioxide (CO2) emissions
The Microsoft YouthSpark Initiative has been introduced to create
opportunities for 300 million youths. The initiative has resulted in creation
of opportunities for 124 million youths by the end of 2014
Microsoft has launched Office 365 for Nonprofits in 92 countries around
the world, providing $55 million worth of Office 365 subscriptions to nearly

11,500 nonprofits globally

Microsoft completed the Global Network Initiative (GNI) Phase III
Assessment, conducted by an independent assessor, and the GNI Board
determined that Microsoft is compliant with the GNI Principles on Freedom
of Expression and Privacy
The company began the audit of its non-hardware suppliers against 23
different ethical, social, and environmental risks by country and by
commodity category

2) Google Corporate Social Responsibility (CSR)

Unlike the majority of other corporations, Google does not release an
annual report in PDF or other formats about the scope and range of its CSR
initiatives. Instead, Google maintains a sub-site Google-Green that serves as
the main source of information for a full range of CSR programs and
initiatives.
Categories of CSR
activities

Google Performance

Employee relations

Google is confirmed to be an appealing place to work by 51% of its

workforce across 15 markets[1]

a) energy
consumption

Google data centers consume 50% less energy compared to a typical

data center.
Google purchases or produces 24% of renewable energy and the
company has 11% renewable electricity already on the grid, thus total use
of renewable energy accounts to 35%. The use of remaining 65% energy
which is non-renewable is neutralized by carbon offset projects.
In Mountain View campus 1.9 MW solar panels generate more than 3
million kWh clean energy.
Google has made an agreement to invest more than $1.5 billion in
renewable energy projects such as large-scale wind and rooftop solar
panels.
The company has been carbon neutral since 2007.
Googles Commuting Sustainably program keeps 5,700 cars out of the
road and company shuttle program and electric vehicle charging stations
is equivalent to more than 87 million vehicle miles annually.
Google is increasing the range of its operations in cloud, a platform that is
carbon neutral with positive environmental implications.

c) carbon emissions

Other initiatives

More than 4 million square feet of Google buildings have achieved green
certification status by Leed

3) Xerox Corporations Donating and Supporting Program (CSR)

The printing giant has multiple programs for donating and supporting programs
for social responsibility. Their Community involvement program encourages it by
directly involving employees. Since 1974, more than half a million Xerox employees
have participated in the program. In 2013 alone, Xerox earmarked more than $1.3
million to facilitate 13,000 employees to participate in community-focused causes. The
return for Xerox comes not only in community recognition, but also in the commitment
employees feel when causes they care for are supported by their employers.
Maybe your firm doesnt have 13,000 employees, but that doesnt mean you cant
benefit from this method. By incorporating a limited number of billable hours per year for
volunteer efforts, you will enjoy the dual effects of helping your community as well as
increasing your employee morale and therefore productivity. Perhaps organizing large
group activities for charities such as Habitat for Humanity can bring your group together,
and you can spread your name with inexpensive event T-shirts.

4)The Walt Disney Company - A Leader In Corporate Social Responsibility

The Walt Disney Company is one of the largest and most well-known
corporations practicing Corporate Social Responsibility (CSR) all the way down the line
in their business model. As the largest media and entertainment conglomerate in the
world, and aside from its constant Imagineering, Disney has a tremendous
responsibility to give back to those who have helped it become the powerhouse that it is
today.
In 2009, Disney was named a leader in Corporate Social Responsibility according to the
Boston College Center for Corporate Citizenship and Reputation Institute. The Walt
Disney Company mainly focuses on the environment, community, and labor standards
while focusing heavily on volunteerism. The Company continues to give to charity, with
an increased focus on natural disasters such as the earthquakes in Haiti in 2010.
Jane Goodall Global Leadership Awards were presented on September 24, 2011 and

the winner for Corporate Social Responsibility was The Walt Disney Company. This
award honors a corporation or business that has taken significant steps to better our
world through responsible business practices.
Volunteerism is a major focus for Disney, offering free tickets to a million people in
exchange for a day of volunteer service from an organization of their choice. This
encouraged over one million people in the United States to commit to service efforts to
volunteer in their communities.
The environment continues to be at the forefront of what Disney strives to protect. Their
goal is to benefit their guests, employees and businesses, while making the Company a
desirable place to work through their consumer social responsibility efforts.
According to their website they strive to, reinforce the attractiveness of our brands and
products and strengthen our bonds with consumers and neighbors in the communities
the world over.
Disney has focused on the environment from the beginning as is a reoccurring theme in
business practices. Through motion pictures and television programming geared toward
the environment, Disney encourages environmental education. Disneynature films, part
of Walt Disney Motion Picture Studios, share compelling stories and immerse audiences
in the natural world. Part of the proceeds from three Disneynature films to date Earth,
Oceans, and African Cats have planted three million trees in Brazils threatened
Atlantic Forest, protected 40,000 acres of coral reef in the Bahamas, and conserved
50,000 acres of savanna wildlife corridors in Africa.
The Disney Worldwide Conservation Fund, established on Earth Day in 1995, supports
efforts of local and global non-profits who protect wildlife, ecosystems, and make a
positive impact on the community. Since its inception, the Disney Worldwide
Conservation Fund has helped to support over $20 million in projects in over 112
countries.
The Disneys Animals, Science and Environment team connects Walt Disney Parks and
Resorts guests and cast members with animals, plants and nature and inspires them to
positively impact the environment. Team members are responsible for animal care and
health, science, and education programs at Disneys Animal Kingdom, Disneys Animal
Kingdom Lodge, The Seas with Nemo & Friends and The Tri-Circle D Ranch at Walt
Disney World Resort; Disney Cruise Lines private island in The Bahamas Castaway
Cay; and Aulani, a Disney Resort & Spa, in Ko Olina, Hawaii. The Animal Programs
team participates in cooperative breeding programs with other zoological facilities at the
other theme parks, and offers tours and education programs. Through these activities,
they create magical memories for their guests, while also making a difference for
conservation around the world.

Through community outreach and collaboration, the Walt Disney Company continues its
effort with Corporate Social Responsibility.
According to the website, In addition to charitable giving, Disney supports local
economies by contributing significant tax revenue and by consuming local goods and
services. As an employer, we hire, train and support a workforce and its families. Our
employees are active citizens, who show their care for the communities in which they
live and work through civic engagement, volunteerism and tax contributions. The
Company encourages their good deeds through its Disney VoluntEARS program.
Disney maintains the highest ethical standards from theme parks to their consumer
products and takes their corporate social responsibility seriously and with a great
amount of pride.
5) BMW CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY AND
PARIS MOUNTAIN PROGRAM

BMW Manufacturing, Corporate Social Responsibility means being a catalyst for

change. We strive to set examples for those we work with, for, and around with high
standards of environmental management, corporate giving, and maintaining a diverse
workforce. We are proud to be in South Carolina, and we appreciate the many different
relationships we have established here.
Through education, environment, and other philanthropic efforts, we carry out our
pledge to diversity. As citizens of both the global corporate economy and the Upstate
community, we integrate these commitments into everything we do at BMW
Manufacturing. We support dozens of local and statewide organizations, including our
most visible initiative, the annual BMW Charity Pro-Am presented by SYNNEX
Corporation. Every partnership is an instrument of change. Each contribution is a
reflection of our principle.
Corporate Giving:
Over $36 million through 2014.
47% to education
35% to the community
18% to the arts
In 2002, a gift of $100,000 from BMW Manufacturing Co. helped convert a 1930s
bathhouse into a state-of-the-art education center at Paris Mountain State Park, one of
South Carolinas oldest state parks.
Today, the historic stone bathhouse is home to the parks curriculum-based Discover
Carolina program. Inside, educational facilities and exhibits showcase the parks
extraordinary natural community. BMWs gift was one of the largest in the public-private
partnership.

6) Apple Corporate Social Responsibility (CSR)

Apple corporate social responsibility (CSR) programs and initiatives are
led by Lisa Jackson, Vice President of Environmental Initiatives, reporting
directly to CEO Tim Cook. It has to be noted that Steve Jobs wasnt known
for philanthropy. Some wondered if he made anonymous donations to
charity, some criticized him for his lack of public giving, while
others defended him[1]. However, with Tim Cook assuming Apple leadership
in 2011, the focus on CSR aspect of the business was increased to a
considerable extent.
Apple releases Environmental Responsibility Report and it includes the
details of CSR programs and initiatives engaged by the company
Categories of CSR
activities

Apple Performance

Supporting local
communities

Global Volunteer Program was launched to encoureage employees to

volunteer in local communities

Educating and
empowering
workers

Apple education and development program is offered free of charge by 18

factories and more than 280,000 workers took various courses

Labor and human

rights

Apple enforces The Supplier Code of Conduct that is claimed to be the

toughest in the electronics industry
Company has achieved an average 95% compliance among suppliers to
maximum 60-hour workweek
Apple has investigated cases of abuses of foreign workers and the company
has required suppliers to reimburse affected foreign contract workers US$3.9
million in excessive fees paid to labor brokers, bringing our total
reimbursements since 2008 to US$16.9 million[2]

Employee health
and safety

The company has launched Apple Supplier EHS Academy, an 18-month

program that aims to improve employee health and safety in the industry
throughout the globe. 240 suppliers and 270,000 workers have participate in
this program
Research has been conducted in Apples ergonomics department on about
75 jobs within supply chain to identify egronomic risks. The research has
resulted in improved standards for managing workstation design changes.

Gender equality
and minorities

No known initiatives and programs

Environment

Apple is often praised for its environmental records that include decrease of

a) energy
consumption

b) water
consumption
c) recycling
d) CO2 emissions

Sustainable
sourcing

total power consumption of Apple products by 57%, introduction of Mac mini

as the worlds most energy-efficient desktop computer and exceeding
ENERGY STAR guidelines
Apple emerges as the only company that has been awarded with a Clean
Energy Index of 100%, according to Greenpeaces Clicking Clean Report.
As of 2014, 100% of Apple operations in the US and 87% of global operations
are powered by renewable energy.
Pilot version of Clean Water program launched in 2014 with 13 supplier sites,
who collectively use more than 41 million cubic meters of water per year.
Apple offers recycling programs in 99 percent of the countries it operates and
the company has diverted more than 508 million pounds of electronic waste
from landfills since 2008
Apple has caused 34.2 million metric tons of greenhouse gas emissions
during the financial year of 2014. Although the company is working towards
reducing carbon intensity associated with manufacturing and using its
products, overall increase of the numbers of products manufactured and sold
has decreased the level of Apples carbon efficiency.
In 2014, employees took more than 110,312 trips on shared bikes, a 55
percent increase over 2013
No known initiatives and programs

7)
Mercedes-Benz demonstrating social responsibility: Mercedes-Benz and Laureus
broadening their worldwide involvement
Mercedes-Benz and Laureus establish national Laureus Sport for Good Foundation
in China
Laureus Sport for Good Foundation aims to support 150,000 children and young people in
China
"Drive for Good" fund-raising campaign launched with Laureus ambassador Nico Rosberg
Joint involvement in USA and South Africa, too
Members of the Daimler Board of Management to become patrons of projects around the
world
Mercedes-AMG donates 250,000 euros through the sale of the 100th SLS AMG GT3
Mercedes-Benz is further expanding its worldwide involvement in the area of corporate
social responsibility and stepping up its cooperation with the Laureus Sport for Good
Foundation. In the run-up to the Laureus World Sports Awards, which will be held in
Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new
national partnership: Mercedes-Benz and Laureus in China are joining forces under the
aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve
the lives of disadvantaged children and young people in China through joint sport projects.
This step will mark the establishment of the first national Laureus Sport for Good Foundation
in Asia.

Daimler fully embraces and supports the great ways in which Laureus changes the lives of
young people. Together with the Laureus Sport for Good Foundation we will give by 2016
about 150,000 deprived young people in China a chance and better perspective through
sport, says Hubertus Troska, member of the Board of Management of Daimler AG, Greater
China. Our local corporate social responsibility activities go even beyond: in 2015 alone we
will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs
in China, which clearly demonstrates our commitment to this great country.
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation,
which forms a crucial element of the brand's social responsibility. The support for the
Laureus Sport for Good Foundation is Mercedes-Benz's most important involvement in the
field of corporate social responsibility, and is established throughout all markets worldwide.
Ever since the Foundation was established in 1999, Mercedes-Benz has supported and
promoted the aims and values of this worldwide non-profit-making programme, which seeks
to improve the lives of ill or disadvantaged children and young people through social sports
projects. With this cooperation, Mercedes-Benz is aiming to further expand its involvement
in sustainability work China, which had already begun back in 2007. To further improve our
global involvement, in the future each member of the Board of Management will become the
patron of one Laureus project around the world. In this way, we can strengthen the ties that
connect the Foundation and Mercedes-Benz, bringing us even closer together, says Ola
Kllenius, member of the Board of Management of Daimler AG, Mercedes-Benz Cars
Marketing & Sales.
GLA Laureus Special Edition
To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special
Edition was presented on the eve of the Awards. Some 16 vehicles, each representing one
year of the Laureus Foundation's existence, are to be auctioned off for the Laureus Sport for
Good Foundation. The proceeds are to go to the "Hope School Program", a new Laureus
project in China.
SLS AMG GT3 for Laureus
An additional 250,000 euros are being donated to the Foundation in connection with another
customer sports legend, the SLS AMG GT3 with which 193 races has been won to date. A
chosen AMG customer purchased the 100th model of the customer sport racing-car as a
Laureus special edition and, with a significant bonus-donation, he fully dedicates the car to
the purpose of Laureus. Together with the sports and performance brand Mercedes-AMG,
the amount of 250,000 euros will be donated to the Laureus Sport for Good Foundation.
After being adorned with the Laureus logo, the vehicle from Affalterbach will be used by the
Foundation for additional charitable activities in future. The handover of the SLS AMG GT3
to the customer will take place as part of the Laureus World Sports Awards in Shanghai.
"Drive for Good"
Mercedes-Benz and Laureus also appeared together at the Chinese Formula 1 Grand Prix,
which was staged in Shanghai on 12 April 2015: as part of the "Drive for Good" campaign,
Mercedes-Benz is donating 100 euros to the Laureus Sport for Good Foundation for every
kilometre that Nico Rosberg drives in the lead in the 2015 Formula 1 season. Discipline,
ambition, determination, teamwork, dealing with people and respect for other people I
learnt all this through sport. That's why I think the work carried out by Laureus is so
important, and I'm delighted to be able to lend Laureus my support", explains Nico Rosberg,
himself a Laureus ambassador since September 2013. The two Silver Arrows driven by

world champion Lewis Hamilton and championship runner-up Nico Rosberg sported
Laureus signage. The distinctive branding also adorned Nico Rosberg's racing suit.
Mercedes-Benz and Laureus worldwide
In the USA the brand has also been a member of the partnership for a healthier America
since February. Mercedes-Benz USA is to provide the American Laureus Sport for Good
Foundation with funding to the tune of 10.5 million dollars in this connection up to 2017.
Since 2012, Mercedes-Benz USA has supported projects by the Foundation in over 30
cities, helping to influence the lives of over 140,000 in a positive way. A further 125,000
children and young people are to be reached every year by way of the new campaign.
An initiative by Mercedes-Benz and the Laureus Sport for Good Foundation South Africa
was announced in March. This year alone, Mercedes-Benz South Africa will be donating
3,000,000 rands [235,965 euros] to this initiative.
Through these measures, Mercedes-Benz is actively helping to consolidate and expand the
Foundation's work at national level. As such, the company is following the mission of Nelson
Mandela, who declared at the first Laureus World Sports Awards in 2000: "Sport has the
power to change the world. It has the power to inspire. It has the power to unite people in a
way that little else does. Sport can create hope where once there was only despair."
The Laureus Sport for Good Foundation uses sport to address the social problems of
children and young people throughout the world. The Foundation is currently promoting
more than 150 social sports projects all over the world - a number which is continually rising.
In all, donations in excess of 60 million have been generated since the Foundation was
established in the year 1999. Worldwide, these funds have benefited 1.5 million children and
young people aged between 8 and 18. The Laureus Sport for Good Foundation is the
charity arm of the Laureus World Sports Awards, which were initiated by the founding
partners Daimler and Richemont and are supported by the global partners Mercedes-Benz
and IWC Schaffhausen.

8)
Colgate-Palmolive CSR Pledges to Reduce Water Consumption
40%
Colgate-Palmolive is Giving the World Reasons to Smile, with the release of their
sustainability objectives for 2015. The reported areas of focus are: promoting health,
contributing to communities, saving water, and reducing climate and environmental
impact.
As a corporation which does business in over 200 countries, is worth $15.6 billion and is
the maker of numerous household name products in oral, home, personal and pet care,
these benchmarks are likely to set some CSR standards the industry. In fact, on
environmental and social impact performance, GoodGuide gives the company a
scientificrating of 6.3, a score 33.3 percent higher than the average rating for all
companies.
The company also plans to increase the sustainability profile in Colgate products.
What that means in green-speak is a pledge to decrease water consumption by 40
percent and energy consumption by 20 percent in the manufacturing process. From
2002 to 2010, Colgate managed to lower water usage by 44 percent, greenhouse gas

emissions by 21 percent, and wastewater loading by 31 percent.

Colgate President and CEO Ian Cook comments on their history of sustainability efforts,
Long before many businesses began talking about sustainability and social
responsibility, Colgate recognized that how we do business is just as important as what
we do. At Colgate, sustainability is not just a project or initiative its built into and
about business decisions every day.
Specific social goals are touted as lowering employee health risks by 15 percent as well
as impacting one billion children by 2020 with their oral health education program Bright
Smiles, Bright Futures. Since 1991, 650 million kids in 80 countries have already
participated in this program. On the employee side, a 95 percent improvement in the
total recordable accident rate has been achieved.
Philanthropic promises involve committing $300 million to raising their impact in the
community as well as $100 million worth of pet food donations to shelters working in
conjunction with 250,000 veterinarians across the globe to educate pet owners.
By 2015, the company will request that all major suppliers use metrics to quantify their
climate change impact and report that data. Already they have encouraged 60 suppliers
to set energy reduction targets and disclose their greenhouse gas emissions to
the Carbon Disclosure Project Supply Chain Project.
The report showcases their CSR track record thus far, with the company being lauded in
2011 as a U.S. EPA Energy Star Partner of the Year and listed on the Carbon Disclosure
Project Leadership Index in 2010. Colgate is recognized as a top corporate citizen
which supports diversity in the work-force, provides quality work-life balance, and is one
of the best 100 companies for working mothers. Read on about their sustainability
efforts.
9) Lego Group CSR , builds change through its youngest stake holders.
Pester-power is that relentless energy that marketers love to ignite in
children in order to influence their parents buying behavior. In an effort to
transform pester-power into a force for good, LEGO marketers are giving kids
a platform for using the beloved bricks to express their vision for a better
world.
"A few years ago we got this letter from a 9-year-old in Maryland that read,
When I grow up, I want my kids to grow up in a healthy world," said Jennifer
DuBuisson, senior manager, environmental sustainability at LEGO. In
response to hundreds of such letters that the LEGO Group receives daily from
children eager to share their ideas, the LEGO Group started its Build the
Change initiative.
"We want to make a positive impact on the world our children will inherit,"
said DuBuisson, who briefed me on the family-owned Danish companys
sustainability efforts before my serving as a volunteer judge for the
community engagement event.
Launched in collaboration with museums in Denmark in 2007, Build the
Change events are held around the globe with support from local partners.

The partner in this case was Earth Day Texas, an annual conference that
drew more than 130,000 attendees in 2016, making it the worlds largest
Earth Day event a fitting venue for a public play opportunity with one of
the worlds iconic toy brands.
As my kids and I dived into the pile of plastic bricks, ostensibly to create our
own model of a sustainable city, we soon got lost in play for the joy of it.
Around our table and 10 or so others stood families from every cultural
background, each of us searching for the perfect piece to bring our vision to
fruition. Knowing that we were sharing in an experience identical to that of
families from Japan to Dubai was unifying and a reminder of the secret to
the toy manufacturers extraordinary success: The LEGO Group is a truly
global company.
With LEGO's valuation of $15 billion and ranking as a top 100 brand, its
international popularity underscores the power of paying attention to your
target customer. The companys CSR strategy also represents a global best
practice for corporates interested in aligning sustainability with core values.
Building blocks of values-centric CSR
"Our mission is to inspire and develop the builders of tomorrow. They are our
No. 1 stakeholder and we need to ensure that we are working to meet their
expectations of our products and our company," said DuBuisson. That focus
extends to about 100 million children in 140 countries through the combined
efforts of the LEGO Group, LEGO Education and the LEGO Foundation,
according to the LEGO 2015 Responsibility Report.
Of course, even highly philanthropic and engaged consumer products
companies must wrestle with the paradox of creating waste with every sale.
For this reason, the LEGO Group aims to bake environmental stewardship
into its blocks from its manufacturing processes to end-use education.
"Taking apart the problem and looking at the pieces of our environmental
value chain, said DuBuisson, we identified where our impacts were coming
from: 75 percent was upstream (suppliers); 10 percent was in production;
and 15 percent was downstream."
Focusing on central upstream and production concerns, in which most of the
impact is concentrated, the LEGO Group set a series of goals related to
climate change and resources. Its first commitment was to achieve 100
percent renewable energy by 2020. To get there, the parent company (KIRKBI
A/S) invested in a wind farm off the coast of Germany, which supplies
320,000 German households, and another wind farm in the U.K.
Other climate goals involve lowering emissions and increasing energy
efficiency in each of the five factories owned by the LEGO Group in
Denmark, Mexico, Hungary, the Czech Republic and China by the end of
this year. Over 90 percent of the production will directly supply the China
market.
Concerning suppliers, the LEGO Group was the first toy company to partner
with WWF Climate Savers and has collaborated with about 30 suppliers to
report to the Carbon Disclosure Project.

In terms of resource commitments, the LEGO Group has achieved 100

percent FSC packaging in building construction and marketing materials; is in
the process of establishing a Sustainable Materials Center; and last year
reached a record of 93 percent recycled waste in its facilities.
"Last year the LEGO Group set forth an ambition that by 2030 we will use
sustainable materials in all of our core products, including the elements,
packaging and building instructions. This ambition is supported by a
multitude of internal teams and [$150 million in] investments," said
DuBuisson.
With a strong governance structure in place and a proactive sustainability
agenda, all of these measures are intended to enhance the sustainability of
its products while preserving their durability and quality, right down to the
"clinking sound" that its young customers have come to expect when they
dig into a pile of LEGO bricks.
From childs play to childrens rights
The LEGO Group doesnt stop at giving kids a voice through its products. It
also acts as a voice on behalf of children who dont have one. For example,
the company has adopted the Childrens Rights and Business Principles
developed by UNICEF, the U.N. Global Compact and Save the Children the
first comprehensive set of principles to guide companies on the range of
actions they can take in the workplace, marketplace and community to
respect and support childrens rights.
From advocacy and philanthropy to conscious marketing, the LEGO Groups
efforts on behalf of its youngest stakeholders gives me a fresh perspective
on those piles of plastic that have become a permanent fixture on my living
room carpet. Theyre so much more than a mess on the floor theyre also
tools to teach my kids about designing a better world. All that stands
between the bricks and a visionary creation is a little imagination.
The same could be said for any company embarking on its own sustainability
strategy. So long as theres a willingness to see the world through the eyes of
critical stakeholders, any company can lay a meaningful foundation for
sustainable transformation one building block at a time.
10) Samsung inc CSR
CSR aspect of the business is managed by Samsung CSR Committee.
The company releases Supplier Responsibility Progress Report annually and it
includes the details of CSR programs and initiatives engaged by the
company. Samsung Electronics addresses CSR aspects of the business in
four directions: social contributions, green management, health and safety
and sharing growth.
1. Social contribution
Motto: Sharing and Volunteering to Support New Hope

Samsung Tech Institute encourages independence and self-reliance among

young adults via systematic vocational education. The initiative had 15,779
beneficiaries by the end of 2014.
Samsung SMART School addresses an important gap in the global education
by improving educational environment for students residing in
disadvantaged areas. As of 2014, 245,759 individuals have benefited from
Samsung SMART School.
Samsung Solve for Tomorrow is a program that aims to tackle important
social issues. The program engages students and non-profit organizations to
identify the most pressing social problems and to find and to implement
solutions to these problems.
Samsung Care Drive facilitates a range of healthcare programs in order to
deal with the help of technology. As of 2014, the company had 30 active
programs primarily in China, Russia, and several countries in Africa.
Samsung Nanum Village aims to target the roots of poverty via providing an
effective infrastructure to socially disadvantaged segments of the
population. Within the scope of this program, partnerships are formed with
national and local governments to provide an extensive support for
education infrastructure, medical facilities, clean water and the construction
of community centers.
Samsung Employee Donations and Volunteering. An average number of
Samsung employee volunteering hours amounted to 11.3 hours during 2014.
2. Green management
Motto: Green Management that Protects the Planet
Within the scope of Eco-Management 2020 and Planet First initiatives
introduced by Samsung, greenhouse emissions were reduced by 70% and
accumulated 250 million tons of greenhouse gas reduction was achieved
since 2008.
Green communications initiative that aims to share the value of Samsung
Green Management implemented various open projects around the globe.
These include environmental educational courses and events and support of
employee interests to participate to such events
The company operates green workplaces by reducing greenhouse gas
emissions and usage water, as well as, increasing waste recycling in its
offices.
Developing green technology and products is adapted as one of the core
principles by the company in terms of reducing its environmental impact.
Samsung has received certifications for an accumulated 3,027 product
models as of the end of 2014, from 11 nations including Korea, the US, China
and European countries.
3. Health & safety
Motto: Creating Safe and Healthy Workplace
Building health and safety management systems is a matter of priority for
Samsung. The company complies with OHSAS 18001 standard for

occupational health and safety management systems across its workplaces

around the globe.
Samsung attempts to operate its workplaces in safe conditions at all times. A
continuous monitoring and improvement has been instituted and
accordingly, the company organizes occasional emergency scenarios for the
occasions of harmful chemical substance spills, fires, explosions and natural
disasters.
Samsung supports employee health and safety by constructing ergonomic
applications in the working environment and prohibiting business trips to
regions with high risks for infectious diseases such as Ebola and MERS.
4. Sharing Growth
Motto: Success Built on Helping and Dreaming Together
Seven Shared Growth Implementation Plan introduced in 2010 is an attempt
to develop a win-win partnership with suppliers. Win-Win Partnership
Academy instituted by Samsung aims to assist its suppliers to improve their
businesses.
The company operates a Shared Growth Fund of KRW 1 trillion to help
improve business for suppliers that find it difficult to secure funding.
Samsung maintains Supplier Consulting Team that comprises a roster of 100
of directors and executives in the fields of manufacturing, product,
development and quality control
11) Mcdonalds Corporate Social Responsibility
McDonald's Corp. today announced its first Corporate Social Responsibility &
Sustainability Framework that is designed to position the company for the future, while
generating measurable, positive impacts for society.
McDonalds released the Framework in conjunction with the Companys 2012-2013
CSR & Sustainability Report. In creating the framework, McDonalds continued its
historically collaborative approach by consulting with suppliers, franchisees, customers
and more than a dozen sustainability experts, NGOs and socially responsible
investment organizations.
McDonalds 2020 CSR & Sustainability Framework aspirational goals include:
Supporting sustainable beef production by collaborating to develop global
principles and criteria, and committing to begin purchasing a portion of beef
from verified sustainable sources in 2016
Sourcing 100 percent of coffee, palm oil and fish that is verified to support
sustainable production
Procuring 100 percent of fiber-based packaging from certified or recycled
sources
Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in
nine of its top markets
Increasing in-restaurant recycling to 50 percent and minimizing waste in nine
of its top markets

Increasing energy efficiency in company-owned restaurants by 20 percent in

seven of its top markets
In our new framework, we are focusing on the areas that are core to our business and
that can make a real difference, said J.C. Gonzalez-Mendez, senior vice president of
McDonalds Global Corporate Social Responsibility, Sustainability and Philanthropy.
For instance, we are breaking new ground with our collaborative effort to source
sustainable beef. We will continue to work with multiple stakeholders to develop
practical solutions to increase recycling in our restaurants and across the industry. We
will continue to meet our customers needs for choice and balanced menu options,
including fruits and vegetables.
McDonalds is a company with the power to help transform the global food marketplace
and to lead its industry towards sustainability, said Suzanne Apple, SVP, Private Sector
Engagement, World Wildlife Fund. While this is a journey and requires a long-term
vision, these sustainability goals are a great step forward in addressing issues that are
key to McDonalds business and value chain.
Were on our way to mainstreaming sustainability, said Bob Langert, McDonalds
vice president of Corporate Social Responsibility & Sustainability. Sustainability doesnt
fully happen until the consumer is engaged and connected. In addition to catapulting
momentum on key social and environmental issues, the difference McDonalds can
make is bringing sustainability to the masses, making it part of our everyday business
life and the lives of our customers.
The theme of the 2012-2013 CSR & Sustainability Report is, Our Journey
Together. For Good. Highlights from the report include:
Committing to the Clinton Global Initiative in collaboration with the Alliance
for a Healthier Generation to make nutritious choices and nutrition education
a bigger part of the McDonalds experience
Offering fruits, vegetables, or low-fat dairy in Happy Meals in more than 95%
of our restaurants around the world
Sourcing 100% of whitefish from fisheries that are verified sustainable
Installing approximately 300,000 pieces of more energy efficient kitchen and
building equipment in restaurants worldwide since 2010
Of the more than 34,000 restaurants surveyed in 2013, about 90% reported
recycling used cooking oil and about 77% reported recycling corrugated
cardboard
12) KFC CORPORATE SOCIAL RESPONSIBILITY
American Restaurants Sp. Zo.o (AmRests), owners of Pizza Hut and
Kentucky Fried Chicken have a long tradition of being Sociably Responsible
and in helping Polish people in need for more than 10 years. We are proud to
have Pizza Hut and Kentucky Fried Chicken as Members of the Foundation for
Corporate Social Responsibility.
The Socially Responsible culture of AmRest is ongoing, and is an integral part
of all corporate activities. It reflects AmRests key values of Obligations
Toward Society. Social Responsibility played a major part in the 10th year
anniversary celebration of AmRests in Poland. As a part of the formal

activities, employees and the management of Pizza Hut and KFC participated
in a very special day of activities with a group of mentally disabled children
and young adults in AmRests home town of Wroclaw.
Employees learned a great deal about their community as they joined hands
with a special group of people they knew little or nothing about, mentally
disabled children. They spent time getting to knowing each other, sang
songs, played games and actually worked closely with the childrens
teachers and therapists in conducting daily rehabilitation activities.
This was not in any way an ordinary day. After a full Saturday morning of fun
and play, the children were treated to a special lunch especially prepared for
them by Polands very best. And wouldnt you know it? World famous slices
of Pizza Hut pizza and scrumptious KFC chicken wings and legs were the
specialty of the day! It was a wonderful experience for everyone involved.
The special kids of Wroclaw loved every minute, and the AmRest employees
returned home knowing that they had responsibly made a difference in every
life they touched that Saturday morning. The memories are sure to last for all
of these new friends. Thank you AmRest for making a difference!
AmRest had 113 Pizza Huts and KFCs in Poland, and 22 KFCs in the Czech
Republic at the end of 2003.
13) Toyota Corporate Social Responsibility
CSR programs and initiatives are launched as a part of Toyota Global
Vision that was formulated in March 2011. Toyota Global Vision is
represented in the form of a tree where Toyota values represent the roots of
the tree, stable base of the business is the trunk of the tree. The concepts of
Always Better Cars and Enriching Lives of Communities are positioned as
fruits of the tree. In other words, Toyota Global Vision places an equal
emphasis on the primary objective of profit maximization (Always Better
Cars) and CSR (Enriching Lives of Communities).
Categories of CSR
activities

Toyota Performance

Labor and human

rights

2.14% of all workforce are disabled people

Health and safety

Quality Control (QC) circles have been instituted at Toyota to increase the
vitality of people and workplaces. As of March 2015, approximately 4,100
circles involving approximately 36,000 members were active in Japan,
and approximately 13,000 circles involving approximately 99,000
members were active abroadToyota conducts genchi genbutsu safety
inspections regularly to ensure the safety of employees and visitors to the
company.

Environmentb) water
consumption
c) recycling

d) CO2 emissions

Rainwater collection has been implemented by Toyota to reduce the

amount of water usage in its plants
Toyota engages in recycling in the following four directions:
(1) utilization of eco-friendly materials; (2) making use of parts longer; (3)
development of recycling technology; (4) making vehicles from the
materials of end-of-life vehicles.
The company aims to improve the global average fuel efficiency by 25%
by FY2015, compared to FY2005
As of December 31, 2013, use of Toyota hybrids* had resulted in
approximately 41 million fewer tons of CO2 emissions
New Vehicle Zero CO2 Challenge, initiative aims to reduce vehicle CO2
emissions by 90 percent in comparison with 2010 levels, by 2050

Supporting local
communities

Toyota promotes local purchasing globally

Gender equality and

minorities

As a result of relevant set of initiatives the number of women in

managerial positions has increased from 16 in 2004 to 111 in 2015.Toyota
aims to increase the number of women in managerial positions in 2020
by three times the number in 2014

Other initiatives

Toyota has initiated a number of road safety education programs which

include issuing nearly 134 million copies of traffic safety picture books to
preschool and kindergarten children around Japan, and nearly 1.5 million
copies of traffic safety picture-card sets. Moreover, TeenDrive in the US
and White Road Campaign in Thailand are among road safety educational
initiatives launched by Toyota outside of Japan.CSR workshop and
education programs are organized for suppliers in Japan and abroad
participation in which is voluntary

14) Nu Skin corp. CORPORATE SOCIAL RESPONSIBILITY NOURISH THE

CHILDREN
Nourish the Children (NTC) is an initiative that applies business principles to
address the problem of childhood hunger in a sustainable manner. The program begins
with a highly nutritious food developed by Nu Skins nutritional scientists, known as
VitaMeal. The companys sales leaders, customers and employees can purchase
VitaMeal and choose to donate the food to a third-party nonprofit organization that
specializes in distributing relief to those suffering from malnutrition and famine. Since
2002, Nu Skin and its sales leaders, customers and employees have donated more
than 500 million meals to malnourished children around the world. As is the case with
other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit
margin from each sale of VitaMeal, which is lower than the profit margin on virtually all
of Nu Skins other products.

WHY NOURISH THE CHILDREN?

With Nourish the Children, you know what your money will buynutritious VitaMeal.
You know how your donated VitaMeal will be usedto nourish children in need. You
know that your donations will be leveraged with matching donations and through
education and disease prevention programs. And you know that you are making a
difference, with more than 150,000 children being nourished every day in countries
around the world.
Purchase and donate VitaMeal each month and encourage a friend to do so.
Nu Skin is a for-profit distributor of nutritional and skin care products in more than 50
markets and is traded on the New York Stock Exchange (NUS). Nourish the Children is
an initiative of Nu Skin and is registered in some states as a commercial co-venture.
The initiative enables Nu Skins distributors and customers to purchase VitaMeal
from Nu Skin and donate it to charitable organizations to help solve the complex world
problem of feeding malnourished children. The price of VitaMeal includes the cost of
manufacturing, general overhead, distribution and sales. As is the case with other Nu
Skin products, distributors are paid commissions and
Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit
margin on virtually all of Nu Skins other products.

15) Toms Shoes CORPORATE SOCIAL RESPONSIBILITY :Model

For most people, TOMS Shoes is one of the first businesses that comes to mind
when corporate social responsibility is mentioned. The reason? TOMS was founded
with a corporate social responsibility program that is inseparable from its mission.
TOMS was established in 2006 on the social mission of matching every pair of shoes
purchased with a pair of new shoes for a child in need. From the beginning, founder
Blake Mycoskie has worked to integrate sustainable and responsible practices into all
that the business does.
Mycoskie was inspired by a trip to Argentina where we saw extreme poverty and
health conditions, as well as children walking without shoes. He worked to establish
TOMS Shoes as a way to take compassionate action and revolutionize corporate
sustainability.
During its first year in business TOMS sold 10,000 pairs of shoes. Today, TOMS gives
shoes in more than 50 countries and works with charitable partners who incorporate
shoes into their health, education, hygiene and community development programs.
TOMS efforts are focused on environmental and social impacts of every aspect of their
operations from the materials that the shoes are made out of to the boxes they are
shipped in. TOMS Shoes include natural hemp, organic cotton and recycled polyester,

while boxes are made from 80% recycled post-consumer waste and printed with soy
ink.
On an annual basis, TOMS requires direct suppliers to certify that the materials
incorporated into their products are obtained in accordance with slavery and human
trafficking laws, and that employees actively work to prevent slavery and human
trafficking within the supply chain.
In many ways, TOMS has redefined 21st century social entrepreneurship and corporate
responsibility. Their one for one approach emphasizes the importance of building
sustainability into the business model because sales equal the good done.
When customers buy a pair of TOMS Shoes, they are doing more than purchasing
shoes theyre giving a child a mode of transportation, safety and a way to prevent
disease. That is a gift that represents a commitment to personal and corporate social
responsibility that we can all model.
Corporate sustainability cant be something that is done haphazardly. Companies need
to pledge to change the way they look at business in order to impact the planet and
develop a true social mission.
Each week during Earth Month, Momentum will feature a business that is positively
impacting our planet by focusing on corporate sustainability and giving back through its
social mission. Subscribe to the Momentum Blog to read more about the our favorite
eco-friendly businesses.

Human Behavior Organization

T-TH(5:00-6:30PM)

Corporate Social Responsibility

(CSR)

Submitted to: Prof. Concepcion

Submitted by: Tubato, Aerlan
Noriel A.
201413646