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Important stats your business needs to know on social media

5 C RUCIAL S TA T S T O B E A WA R E O F

Visual content is more than 40 times likely to get shared

on social media than other types of content.

97% of the people that discuss brands online

do not follow those brands owned profiles.

95% of the online adults aged 18-34 are most likely

to follow a brand via social networking.

81% of consumers who have had a good social media

service experience with a brand are likely
to recommend it to others.

There are 1.65 billion active mobile social accounts

globally with 1 million new active mobile
social users added every day.

T O P 3 S O C I A L M ED IA PLA TFOR M S S TA TS
FAC E B OO K STAT IST IC S

In 2016 Facebook influenced 54 per cent of consumers

online and offline purchases, up from 46 per cent in 2015.

There are 45 million active small business pages in

Facebook and 4.5 million of those businesses pay
for social media advertising on Facebook.

There were over 5.4 million videos uploaded

directly to Facebook in January 2016,
generating over 219 billion views.

Only 19% of Facebook posts generate an

emotional response while no ads did.

The best time to post on Facebook is 3:00 p.m. on Wed.

Other optimal times include 12:001:00 p.m. on Sat and
Sun and 1:004:00 p.m. on Thursdays and Fridays.

TW I TTE R STAT IST IC S

Link clicks account for 92% of all user interaction with

tweets making it the easiest and strongest chance
of gaining views and shares for your content.

78% of people who complain to a brand via Twitter

expect a response within an hour.

There is a total of 1.3 billion accounts as of 2016.

According to Content Marketing Institute predictions
for 2017, Twitter s sign-up growth has increased.

Latest studies found that adding hashtags had

increased engagement rates. Tweets with hashtags
outperformed tweets without hashtags.

The highest volume of tweets occurs between 11:00 a.m.

and 1:00 p.m., peaking between noon and 1:00 p.m.

I N STAG RAM STAT IST IC S

Top brands on Instagram are seeing a per-follower

engagement rate of 4.21% which is 58 times higher
than on Facebook and 79 times higher than on Twitter

Media brands are the most active whereas business,

financial services, and fast moving consumer goods
have the lowest percentage of brands on Instagram.

90% of Instagram users are younger than 35.

Instagram has become the social media network
for targeting millennials.

Products were the top content types for the top 200
global brands in terms of engagement, at 60% in 2016
beating lifestyle category by over 20%.

Posts tagged with another user (56%) or location (79%)

have significantly higher engagement rates.
Add with whom and where to your Instagram posts.