Tampa Bay Sporting Clays:

Business Plan
Sam Bridgman, Kate Burton, Jonathan Conde,
Belicia Montgomery, & Richard Stiftinger

Agenda

What is Tampa Bay Sporting Clays?

Target Market

Situation Analysis

SWOT Analysis/Issues

Action Plans

Financials

Sales Forecast

NPV Action Plans

Questions

Company Overview

Tampa Bay Sporting Clays has been open for

over 20 years

Golf with a Shotgun

Services offered: clay shooting and archery

Current owner, Mike Mezrah, purchased the

company in 2012

Located in Land O Lakes, FL

Sits on top of 260 acres of land

Increased revenue in each of the last 5 years

Target Market

Primary

Baby Boomers (50+ y/o)

Millennials (16-36 y/o)

Secondary

Students

Corporate Businesses

Females

Situation Analysis

Economy

Low buying power and decreased spending habits

Following 2008 Recession

Improved disposable income since Recession

US GDP is estimated to increase 2.11% by 2021

Time spent on leisure and sport activities has been stagnant

Expected to increase by 2020

Situational Analysis

Technology

Improved technology enhances the customer experience and

improves efficiency on the range.

Solar panel power key boxes around the range to help prevent
unnecessary electricity uses.

Social/Cultural

Society is more fast paced and innovative

Society is more sensitive regarding the use of guns.

Demographics

Generation X/Baby Boomers are the bulk of hunting/shooting

industry.

Millennials are the future in increasing industry population.

Situational Analysis

Political/Legal

Gun control laws are a very controversial topic these days

Must focus on public safety and welfare while using guns

Must abide laws and regulations set by NRA, NSSF, and AFT

Ecology

Lead ammunition can negatively affect body and environment

SWOT Analysis

Strengths

Service/Customer Relationships

Weaknesses

Physical Facilities

Pricing

Lack of Brand Awareness

SWOT Analysis

Opportunities

Movement to Increase Social Media

Threats

Outside Leisure are Stagnant

Growing Rate of Technology

Weather

SWOT Issues
1.

How can Tampa Bay Sporting Clays attract new customers?*

2.

How do we increase the amount of Corporate Sponsors?*

3.

How do we increase the brand awareness of Tampa Bay Sporting Clays?*

4.

How can we improve our customer-focused technology?

5.

How do we improve physical facilities?

6.

How do we improve our food offerings?

7.

How can Tampa Bay Sporting Clays retain their employees?

8.

How can we better coordinate the customer experience?

Action Plans

Revamp facility restrooms

Create social media plan for all platforms*

Request signage on exit sign off I-75

Create Groupon/social living discount

Hunger Games themed archery event

Create app that has course map, scoreboard, etc.

Begin surveying to guests after their trip to TBSC

USF Student Package

Action Plans

USF Brand Ambassador

Hire Field Supervisor

Hire a staff member to focus on building sponsorships*

Kids summer camps for archery or shooting

Drink cart that roams course (non-alcoholic)

Billboard Rental

Wifi throughout entire property

Implement online reservations and payments

Action Plans

Ladies Day

Improve parking lot conditions

Monthly Food Truck Rallies

Weekend Food Options

Olympic Games themed shooting event

Gun cleaning customer service station

Expand charity/corporate event opportunities

Invite news team out to shoot and write a story on TBSC*

Attend Tampa Bay Area/local Gun Trade Show

TBSC Revenue

Pro-Forma Financial Statements

Financial Analysis

Ratio Analysis

Risk Assessment/Cost of Capital

Business Stability- Assessment 1 / Weight: 10% = 0.10

Business Transparency- Assessment 5 / Weight 10% = 0.50

Customer Concentration- Assessment 5 / Weight 25% = 0.75

Supplier Reliance- Assessment 1 / Weight Weight 10% = 0.10

Reliance on Key People- Assessment 1 / Weight 20% = 0.20

Intensity of Competition- Assessment 1 / Weight 25% = 0.25

Total: Moderately Low - 1.9

Discount Rate/WACC= 15.0%

Sales Forecast

Best Optimistic

Best Pessimistic

Best Most Likely

Build-Up Method over

the next 5 years based
on the action plans

NPV of Key Actions Plans

University of South Florida Student Package

OCF
Yearly Cost of $3,000.00
Yearly Sales of $13,786.95
Income Tax Rate of $4,687.56

NPV
-$500.00
$6,099.39
$6,099.39
$6,099.39
$6,099.39
$6,099.39

IRR

$19,946.09
1220%

NPV of Key Actions Plans

Hunger Games Archery Event
OCF

Yearly Cost of $6,600.00

Yearly Sales of $13,500.00
Income Tax Rate of $4,590.00

-$700.00
$2,310.00

NPV

$2,310.00

IRR

$2,310.00
$2,310.00
$2,310.00

$7,043.48
330%

NPV of Key Actions Plans

Summer Camp For Kids

Yearly Cost of $4,800.00

Yearly Sales of $30,000.00
Income Tax Rate of $10,200.00

OCF
-$500.00
$15,000.00

NPV

$15,000.00

IRR

$15,000.00
$15,000.00
$15,000.00

$49,782.33
3000%

NPV of Key Actions Plans

Implement Weekend Food Options

Yearly Cost of $6,834.69

Yearly Sales of $28,800.00
Income Tax Rate of $9,792.00

OCF
-$1,000
$12,173.31
$12,173.31
$12,173.31
$12,173.31
$12,173.31

NPV
IRR

$39,806.82
1217%

NPV of Key Actions Plans

OCF

NPV
-$500.00
$122,000.00

Corporate Charity Event Expansion

Yearly Cost of $10,000.00

Yearly Sales of $200,000.00 +
Income Tax Rate of $68,000.00
+

$188,000.00
$254,000.00
$320,000.00
$386,000.00

IRR

$789,622.35
24454%

Thank You!