MEGAN FLORIDA

Chicago, IL / 312-221-0354 / florida.megan@gmail.com

www.linkedin.com/in/megan-florida
PROFESSIONAL S UMMARY
5+ years of experience in social media, online advertising and copywriting, with a documented record of
success in increasing online presence and brand awareness. Organized, efficient and always willing to go
the extra mile for on time content delivery.
A R E A S O F E X P E R T I SE
o Social Media Marketing
o Corporate Messaging
o Brand Management
o Customer Relationship
Management

o
o
o

Copywriting
Copyediting
Email and Direct Mail
Marketing Campaigns

o
o
o
o

Content Marketing
Market Research
Web Analytics
A/B Testing

PROFESSIONAL EXPERIENCE
FOUR CORNERS TAVERN GROUP Chicago, IL
Restaurant Group with 13 Locations Throughout the City
PR + Marketing Coordinator

January 2014 - Present

Write copy for digital and print marketing efforts for all 13 restaurant locations, each with a distinct brand
and voice. Marketing efforts include a broad range of materials from articles, brochures, press releases,
newsletters, announcements, and presentations to email blasts, social media posts, website content and
event listings. Work closely with the Director of Marketing & Technology and Marketing Manager to obtain
approval on subjects, content and strategy for all upcoming campaigns.
Successes include:

Social Media & Community Management: Established strong social media presence across Facebook,
Twitter, Instagram, and other key sites for all 13 brands.
- Created Fremont's Instagram Page and grew followers to 4,526 in the first year through smart
content curation, effective engagement, and targeted Instagram partnerships.
- Built brand awareness within each social media presence and ensured each brand maintained its
individual voice and focused on the correct audience.

Copywriting & Content Development: Wrote copy and developed content for 13 websites, including
event listings, site descriptions, and promotional messages for additional ticketing sites

Email Marketing: Revamped email marketing schedule and targeting within MailChimp, also boosted
the open rate to 20% (previously 12%) by dramatically improving content and headlines.

Event Management: Planned, marketed and managed Four Corners Ticketed Events (i,e., Beer Dinners,
Wine Tastings, Holiday Party Packages) that accounted for more than $200,000 in ticket sales in the
past year.

FOUR CORNERS TAVERN GROUP Chicago, IL

Social Media & Marketing Intern

March - August 2013

Created story ideas and content. Established and managed social media accounts after identifying
opportunity and volunteering to take on extra work.

Assisted with the creation of the companys first Instagram accounts, helping to engage a new
audience.

Enhanced media exposure and brand recognition by establishing partnerships with local social
media influencers.

Recognized and commended by management for consistently producing well-researched, highquality content that exceeded expectations.

SYNERGY MEDICAL PARTNERS Chicago, IL

Physician Consultant

November 2011 - June 2012

Wrote copy to market job openings, hospitals, and communities and assisted with the acquisition of
hospital privileges. Developed relationships with clients and candidates and maintained written
communication between the two parties. Synergy Medical Partners closed its Chicago office in June 2012.
UNIVERSITY OF MISSOURI ADZOU Columbia, MO
Account Executive

January - May 2011

Wrote and presented a preliminary research plan that resulted in a commitment of $3,000 in funds from
our client. Conducted primary and secondary research using the plan. Maintained correspondence and
organized meetings between clients and associates. Wrote copy for strategic campaigns.
THE MISSOURIAN/ VOX MAGAZINE Columbia, MO
Media Sales Associate

January - May 2011

Earned position of Top Student Sales Representative by landing two key accounts that had previously
chosen to advertise with competitors. Wrote copy for print advertisements and sold ad space. Managed and
maintained existing ad sales accounts. Eased customer concerns and provided full explanations of services.
NPR KBIA RADIO Columbia, MO
Field Reporter

August - December 2007

Reported on important developments and events in the city of Columbia, Missouri. Conducted interviews,
wrote and edited scripts and voiced stories. Used knowledge of terminology and familiarity with process to
land the "Local Politics" beat. Other responsibilities included analyzing and interpreting information to
improve the audiences understanding of local politics and contributing to opinion blogs.
EDUCATION & CREDENTIALS
BACHELOR OF ARTS Journalism
University of Missouri-Columbia
Columbia MO | May 2011
Area of Emphasis: Strategic Communications
Minor(s): English and Marketing
Computer & Web Knowledge/Skills:
Mac and PC platforms; Microsoft Office; Adobe Photoshop; WordPress; Google: Adwords & Adwords Editor,
Analytics, Keyword Research Tool, Google Docs; Facebook Advertising, Facebook Power Editor, Facebook
Insights; In-house Email Marketing Platforms: MyEmma, MailChimp and SendGrid; Social Media
Management Dashboards Sprout Social, Hootsuite, Tweetdeck; Social media channels Facebook, Twitter,
Google+, LinkedIn, Snap Chat