INTENTION ON CONSUMER

AWARENESS TOWARDS
PURCHASING HALAL COSMETIC
PRODUCTS.
Assalamualaikum WBT and greetings to dear participants,
We are a bachelor program students in International Business (BIB) from
Management & Science University, Faculty of Business Management &
Professional Studies. We are conducting this survey as part of our
Management Research Project. We are welcoming your participation and
seeking your cooperation in this survey to get feedback on the study
about the intention on consumer awareness towards purchasing Halal
cosmetic products. Our aim is to acknowledge the intention on consumer
awareness towards purchasing Halal cosmetic products among females
population in Management & Science University. Your co-operation and
opinions are very important to the success of this survey. We would
appreciate it if you could kindly spare a few minutes to answer the
questions. Please be ensured that your responses will be kept entirely
anonymous and confidential and will only be used for academic purposes.
Please let us know if you have any questions regarding this study.
Kind regards,
Thanks for your cooperation,

Aina Mardhiah Bt Mohd. Khairi

012015051853
Zarul Zimam bin Md Noor
0120150530398

Wan Azmira bt Wan Majid

012015030431
Norfa Ridziana bt Buang
012015030401

Section 1: Background Information

1. Gender:
o Male
o Female

2. Age
o 18
o 25
o 35
o 45

3. Marital Status
o Single
o Married
o Divorced

4. Race
o Malay
o Chinese
o Indian
o Others

5. Highest Education Level

o Less than high school
o High School
o Diploma
o Degree
o Post Graduate

6. Average Monthly Income

(RM)
o Less than 2500
o 2500 5000
o 5001 10000
o 10001 15000
o 15001 20000
o More than 20000

24
34
44
54

Section 2: Variables
Instruction: Please indicate the extent to which you agree with the following statements, by
circling the appropriate number each, using the scale given below.
1
Strong Diasgree

2
Disagree

3
Neutral

4
Agree

Consumer Awareness
1
2
3
4
5

ingredients.
Im aware of the elements or criteria that describe halal cosmetic
products.
Quality is the most important thing that I will consider in making
decision to buy cosmetic product.
Religion has influence for me to choose the brand.

11

My family influence me to choose the brand.

I look for the Halal label when I buy cosmetic products.
Halal cosmetic products are important to me because there is

12
13

favor, beauty, cleanliness and healthy in the Halal.

Using Halal cosmetic products is my own choice.
My friend influence me to choose the brand

14

Most people who are important to me use Halal cosmetic

products.
Trust

15
16
17
18

Im aware of halal cosmetic products.

I will consider buying a brand of cosmetic product by their

Attitude
9
10

5
Strongly Agree

I trust on the quality of the Halal cosmetics.

I know that Halal ingredients in the product can be trusted.
My religious belief influence halal purchase.
I totally agree that halal cosmetic product are trustworthy.
3

19

I believe that halal cosmetic product keep their promises and

20

commitments.
My perceptions on the halal logo between religion are significant
different.
Product Reliability

21

I believe on the concern of halal cosmetic about the safety of the

22

product.
Halal cosmetic products encourage consumer on believing

23

industry in Malaysia.
Purchasing Halal cosmetic product are one of the criteria

24

considered for me because they are used in my daily life.

I believe that halal cosmetic products are aware from hazardous

25
26

chemical substance.
I am aware of the Halal status in cosmetic products.
I am willing to purchase cosmetic products that are free from
animal fats.

Thank you so much for your participation