THE CONTENT CASH MACHINE

Copyright 2010 Pam Hendrickson

Eighty Twenty Technologies, Inc.
All rights reserved.
DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.
This presentation contains proprietary content and must not be duplicated or distributed without written permission. No portion of this material
may be shared or reproduced in any manner under any circumstance whatsoever without advance written permission from Eighty Twenty
Technologies, Inc.
No portion of this material is intended to offer legal, medical, personal or financial advice. We've taken every effort to ensure we accurately
represent these strategies and their potential to help you grow your business. However, we do not purport this as a "get rich scheme" and
there is no guarantee that you will earn any money using the content, strategies or techniques displayed here. Nothing in this presentation is a
promise or guarantee of earnings. Your level of success in attaining similar results is dependent upon a number of factors including your skill,
knowledge, ability, connections, dedication, business savvy, business focus, business goals, and financial situation. Because these factors
differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your
actions and results in life and business, and by your use of these materials, you agree not to attempt to hold us liable for any of your
decisions, actions or results, at any time, under any circumstance. Any forward-looking statements outlined here are simply our expectations
or forecasts for future potential, and thus are not guarantees or promises for actual performance. These statements are simply our opinion.
The information contained herein cannot replace or substitute for the services of trained professionals in any field, including, but not limited to,
financial or legal matters. Under no circumstances, including but not limited to negligence, will Pam Hendrickson or Eighty Twenty
Technologies, Inc. or any of its representatives or contractors be liable for any special or consequential damages that result from the use of, or
the inability to use, the materials, information, or success strategies communicated through these materials, or any services following these
materials, even if advised of the possibility of such damages.
For permissions requests, contact:
Eighty Twenty Technologies, Inc.
Phone: 1-858-720-8720
pamhendrickson@gmail.com


Odd how the creative
power at once brings the
whole universe to order.
Virginia Woolf

THE MASTER PRODUCT

DEVELOPMENT CYCLE

Results

og
l
o
h
syc

tin
e
k
r

Ma

Time
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 1

PURPOSE

1. Strategic Goal: Whats your ultimate outcome

for your business?
2. Ideal Customers: Who are the ideal customers
you can serve to meet this outcome?
3. Biggest Need/Pain Point: What is your
customers biggest need (pain point) that you
can help solve?
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 2

PLAN
1. Client Path
2. Financial Plan (Budget)
3. Content
4. Format/Delivery
5. Resources
6. Marketing (how promote it)

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 2

Spend

moretime

Planning &

LESS

in execution!

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Get it

out of

Your Head

AND

onto paper!

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

PRODUCE

FORMATS
Special Report / E-book / Newsletter / Book
Multi-media (audio/dvd with workbook)
Membership site / Webinars
Speeches / Live Events
Training / Consulting / Coaching
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

PRODUCE
I. Introduction
1. Connect & Acknowledge
2. Social Proof / Credibility
3. Overview Outcomes
4. Meta-framework
5. How to Succeed / Train them

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

PRODUCE

Step 3

II. Main Content Chunks

1.
2.
3.
4.

What it is
Why its important (how it will help them)
Teach steps (break it into chunks: 3-7 is ideal)
Give an example

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

KUMQUAT MARMELADE
Ingredients
24 kumquats, rinsed and thinly sliced
2 oranges - rinsed, sliced and seeded
9 cups white sugar, or as needed

2 lemons, juiced
8 cups water, or as needed

Directions
1.Finely chop the kumquats and oranges, combine them, and measure them into a large pot. Add 3 cups
of water per each cup of fruit. Let stand in a cool place for 12 hours, or overnight.
2.Bring the fruit mixture to a boil, reduce heat, and simmer until the rind is very tender. Remove from
heat, and measure cooked fruit. Add one cup of sugar to the pot for every cup of the fruit mixture. Mix
in the lemon juice, about 1/4 cup.
3.Return the fruit to the pan, and bring to a boil once again. Boil, stirring occasionally, until the gel stage
is reached (the temperature of the marmalade should be between 220 to 222 degrees F, or 105 degrees
C when checked with a kitchen thermometer.) Remove from heat, and skim foam from the surface.
4.Transfer the mixture to sterile jars, leaving 1/2 inch headspace, and seal immediately. Process any
unsealed jars in a water bath for 10 minutes. Refrigerate after seal has been broken.

PRODUCE

Step 3

II. Main Content Chunks

1.
2.
3.
4.

What it is
Why its important (how it will help them)
Teach steps (break it into chunks: 3-7 is ideal)
Give an example

5. Have them DO it
6. Acknowledge their progress
7. Review main points
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

PRODUCE

III. Closing
1. Review Key Steps
2. Anticipate Stumbling Blocks & Teach them How
to Overcome them
3. Future Pace / Success Stories
4. Get their Commitment to take Action
5. Leave them on a High (emotion, universal values)
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

TOOLS

Step 3

1. Visual Framework
A picture is worth 1,000 words.

2.
3.
4.
5.
6.
7.

Create emotion / trajectory

Questions
Stories
Quotes
Humor
Philosophy vs Mechanics

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

PRODUCE
You cant

separatethe

Content

FROM

the delivery!

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

PACKAGING / DELIVERY
1. Pay Attention to Your Brand:
Image Quality Results
2. Design Configuration: Consumability
3. Stack the Cool Frank Kern
4. Stick Letter / How to Use the Product
5. How to Get Help Fast

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 3

The

BONUS TIP

best money youll

ever spend

IS ON

an attorney!

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 4

PROMOTE

Your product cant help anyone

if you dont get it out there.
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 4

PROMOTE

1. Content-driven campaigns:
Anticipation / Story Strategy / Sequence
Relevancy
Results in Advance
2. Online Strategies: affiliates, adwords
3. Laws of Marketing: scarcity, urgency, reciprocation
4. Quality: use video, give your BEST stuff away first
5. Back-end Systems: make sure stuff works
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 5

PROVIDE

Never sell anything youre

not prepared to deliver impeccably.
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Step 5

PROVIDE
1. Test (& seed yourself)
2. Customer Support in Place
3. Metrics: Measure Everything (email clicks,
opens, opt-ins, sales, returns/cancels)
4. Follow up: Testimonials / Referrals
5. Monitor Customer Feedback
6. Stay in Relationship: Keep helping them
7. Track Product Changes for Future

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

5 STEPS TO CREATING
YOUR PRODUCT EMPIRE

1.
Purpose

2.
Plan

3.
Produce

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

4.
Promote

5.
Provide

THE INTANGIBLES

Connection

Influence

Emotion

2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

Personal
Standards

Intent

biggest
mistakes
2
1. Falling in love with your idea/product
instead of your customer.
2. Not taking action.
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.


Once you make a decision,
the universe conspires to
make it happen.

Ralph Waldo Emerson

EMPOWERING CHILDREN TO LEARN

1. Kids need & like structure.
2. Kids will work hard for
you, if they like who you
are as a person.
3. Kids like to know what is
expected of them.
4. Kids like to know they are
cared for.
2010 by Pam Hendrickson. Do not duplicate or distribute without permission.

I hope this has inspired you to make more of

a difference in the lives of children.
Guide them as they grow, show them in every
way possible that they are cared for, and
make special moments for them that will add
magic to their lives, motivate them to make a
difference in the lives of others, and most,
important, teach them to love life.

MY CONTACT INFO
PamHendrickson@gmail.com
Twitter: www.twitter.com/pamhendrickson
Facebook: www.facebook.com/pamelahendrickson