Who We Are

SML is a global business and branding solutions provider. We partner with the
worlds most prominent brands and retailers, incorporating our innovative
technologies to help them work smarter and reach higher quality, long-term
solutions. We are proudly based in Hong Kong with presence in over 30
countries.
While our international scale offers substantial resource and market access, it
is our united passions and personal approach to business that gives us our indepth market understanding, allowing us to be responsive to the needs of our
customers across a variety of industries and markets.
Our promise remains the same as it always has beento do the right thing for
our customers every time, all the time.

Our Vision And Mission

We aim to be the leading branding and business solutions partner of brand
owners and retailers worldwide, offering them a deeper understanding and
commitment that allows us to deliver best-in-class solutions with speed,
flexibility, integrity and innovation.

Our Story
Every label holds a unique brand story, and for 30 years we have been helping brands tell those
stories.

1985
Beginnings in Southern China
Mr. Simon Suen founds Dong Ying Computer Label Development Co., Ltd. in Hong
Kong. "Dong Ying" (literally Hero of the East) was the original name of the company
from which SML was born, symbolizing both our proud heritage and our aspirations to
revolutionize the labeling industry.
1987
Construction begins on the Groups first production site,

Dong Hing (literally Eastern Prosperity), incorporating state of the art machinery to
become the best label manufacturing site in all of China. Until this day, Dong Hing is
still synonymous with innovation and quality in China.

1994
Dong Ying, along with Dong Hing,

Established as the most energetic, progressive, and best in class woven label supplier
in both Mainland China and Hong Kong.
The Groups first international expansion with the opening of Singapore office, paving
the way for increased presence in Southeast Asia.

1997
Sales office set up in San Francisco,

USA and woven label production site established in Keighley, UK with a second
production facility opened in Shanghai, China to meet rapidly increasing demand.
SML Group officially established as the parent company of all of the Group's
international companies. The beginnings of a truly global brand.

1998
Opened office in India,
Paving the way for future expansion into Bangladesh, Sri-Lanka and Pakistan.

2004
Rapid Growth and Industry Leadership.

Acquired Kalpak (USA and Hong Kong), expanding SML Group's presence to the
United States, Central America, South America, and the Caribbean region. Set up
offices in Vietnam and the Philippines, expanding Southeast Asia sales network.

2005
Acquired STR Gresham (Corby, UK) and set up Spain office.

Recognized as one of Europes largest suppliers of woven labels and trims, strategically
expanding product offering for data management and variable ticket, label and
packaging for the European fashion industry.

2006
Expanded into packaging business, enhancing portfolio and global market presence.

Acquired Retail Packaging Design Inc. (US), Schroeder Etiketten (Germany), and Bell
Manufacturing Company (US).

2007
Rapidly built data management and service bureau capabilities
While expanding product portfolio to include specialty microinjections. Acquired PrisymID
International (Sri Lanka, Morocco, UK), Dualplast Spa (Italy), Veteran Leather Corp. (US), Fastabs
Ltd. (UK, China) and Acotex Far East Ltd (HK). Began offering RFID via strategic partnerships.

2012
Present: A Truly Global Business and Technology Solutions Provider
Continuing development and transition into technology focused retail and logistics solutions,
speeding up development of RFID segments through R&D and strategic acquisitions. Acquired CGP
Labels (US), Sitograf S.L. (Spain) and Set Valles (Spain).

2013
SML Tower in East Kowloon, Hong Kong acquired as SML Global Headquarters.
Awarded Caring Company Logo for philanthropic work in education, youth and
environment.Portfolio expanded to provide more comprehensive RFID software applications and
solutions. Acquired Xterprise (USA) and Downtown Button LLC (USA, Hong Kong).

Small things can make a big difference.

The success of our business has been testimony to our belief that small things really do make big
differences.
Every label holds a unique brand story, and for 30 years we have been helping brands tell those
stories, continuing this proud legacy by perfecting every detail.
Now a global company with an increasingly diverse range of products and services, we enable our
customers to protect their brand equity and improve their logistic and supply chain management, all
through a seemingly simple label.
Throughout our growth, however, we have always put our customers first. Our global network of
capability and talent is more powerful than ever, yet our core values have not changed a bit from
when we were only 10 people working in a small warehouse office in 1985. We still have the same
solutions-driven passion to be the best in what we do, and together, we strive for perfection every
step of the way.
This is our story.

"The SML family includes multiple companies, all working together for
the good of our customers and colleagues."
From just 10 people working in a warehouse office in 1985, SML Group has grown dramatically, both
organically and through the acquisitions of over a dozen companies worldwide, providing a range of
international talent and expertise.
As the following list of companies is not comprehensive, please contact us directly for any questions
about the affiliation of a particular company with SML Group.

Downtown Button (Hong Kong) Limited

Downtown Button (USA) LLC

Set Valles Global Labelling Solutions S.L

Carolina Graphic Press LLC.

SML IIS (Former name: Xterprise L.L.C.)

Dualplast S.r.l.

SML Dualplast Lanka (Private) Limited

STR-Gresham Business Forms Limited

SML Retail Package Design, Inc.

Servicios Modernos Litograficos, S.A. de C.V.

Dongguan SML Fashion Co., Ltd

Dongguan Dong Hing Labels and Embroidery Co., Ltd.

Qingdao SML Labels Co., Ltd.

Shanghai SML Co., Ltd.

Shanghai Verylucky Special Fibre Co., Ltd.

SML (Shenzhen) Company Limited

Our Global Footprint

"Our offices and production sites are located in 30 countries across the world, offering the global
reach you need with the local and regional understanding that makes all the difference."

Our 21 production sites, 64 sales and service centers and 5 product development centers are
strategically located in 30 countries across Asia, Europe and the Americas. We are headquartered in
Hong Kong, with regional headquarters in Germany and New York.

"At SML we not only look for the best minds in the industry, we look to work with
people who are passionate about their careers and always driven to be better."
Working in the SML family is about being driven to succeed in all that you do with integrity,
responding quickly and flexibly to our clients with the innovative spirit to find smarter solutions, and
being united to each other with the goal of delivering on our promises to our clients.
Our people are passionate about what they do, and every individual's professional and personal
growth goals are essential to the development and well-being of a better, smarter SML. In order to
cultivate this mutual growth and offer more fulfilling careers, we provide professional development
and training opportunities alongside unlimited access to e-learning facilities and global mobility for all
of our employees.

Our award scheme also offers recognition and rewards to those employees and teams
who go above and beyond to apply their talents towards the good of our customers and
colleagues.
An Active Community
SML employees participate in a wide variety of events and activities in and out of the
workplace to encourage both personal and professional growth. We offer companysponsored events ranging from volunteer work and company social activities to global
product and external trainings. SML Group and SML Hong Kong were also both
awarded the Caring Company Logo 2012 2015, recognizing our deep commitment to
our employees, our communities and the environment.
Globally Connected
We are a company driven by technology, connecting us anywhere and anytime. The
SML portal offers our global staff a virtual community for sharing information and staying
up-to-date on the latest company news, online training, best practices and more. Most
importantly, we ensure global collaboration and consistency by using the same business
processes and applications across all countries, ensuring communications are
transparent and the same systems and standards are available everywhere.[Employee
Interviews from SML Newsletter]
Advance Your Career
SML welcomes applications from skilled professionals who are seeking a new
challenge. If you are looking to join a progressive and passionate team while further
advancing your career, send your details to either our nearest office or to our Hong
Kong Headquarters at smlhr@sml.com for more information.

SOCIAL COMPLIANCE
"We take care of our people, because passionate employees make all the difference
in today's competitive landscape."

Our compliance with ethical trading and social policies is not only our duty as an international
companywe care deeply about all of our employees because we understand that our people are
the backbone of our business, and all of our people should feel valued and respected for the work
that they do.
We ensure strict adherence to the following policies through verified third-party auditors as well as
through audits conducted both internally and by customers.

Ethical Trading Policies

We ensure that all of our employees working and living conditions are in accordance with our ethical
trading policies, and we are audited regularly concerning all of our factories continued compliance
with the following regulations:

All national and local laws are fully complied with

Employment is freely chosen

Employees have the freedom of association and the right to collective bargaining

Working and living conditions are safe and hygienic

Child labour is strictly prohibited

Fair living wages are paid

Working hours are not excessive

No discrimination is practiced

Regular employment is provided

No harsh or inhumane treatment is allowed

The above code of conduct is clearly communicated to and understood by all factory management,
workers and suppliers.

Health and Safety

The health and safety of our employees is our highest daily priority. Every production
site reviews and monitors its effectiveness in providing a safe working environment by
holding regular Health & Safety Committee meetings on the following:

Complying with all national and local laws applicable to workplace health and
safety

Ensuring competence of all employees in performing their work through

adequate training and supervision

Ensuring safe handling, storage and use of chemicals through adequate training
and personal protective equipment

Ensuring all equipment is safe and well-maintained

Preventing accidents and cases of work-related health issues through proper

management of health and safety risks in the workplace

Preventing accidents due to fire by providing regular training and fire evacuation
drills, checking alarms and fire extinguishers regularly

ENVIRONMENT
"We work across the world, meaning it is our responsibility to consider the
environment in everything we do."
At SML we believe that being environmentally sustainable is about more than just choosing the right
materials. Its a total approach, applicable throughout the packaging supply chain, from concept
design to the sampling and approval process through to the selection of raw materials, printing,
converting and distributing of your products.
Simply put, at SML, being environmentally sustainable means all our designing, sourcing,
manufacturing and distribution methods are as ecologically sound as possible.

Reduced Waste
From the initial design process, products can be made more efficiently to eliminate unnecessary
components, reduce inputs such as water and chemicals, and minimize carbon footprint.
We incorporate designs that utilize as much of a selected piece of material as possible to offer more
compact and simplified products and packaging, reduce waste, maximize container storage and
lower logistics costs.

Smarter Logistics
Our advanced information management and knowledge-based systems allow us to
support more sustainable and efficient processes across the entire supply chain, both
lowering costs and reducing environmental impact. Additionally, our global
manufacturing sites are closer to key garment manufacturers, helping to decrease
distribution distances and reduce waste from transportation.

Sustainable Materials
We continually develop our sustainability offerings, with a dedicated team researching
the latest in quality alternatives to traditional techniques. Our offering includes easilyrecyclable materials that enhance product durability and longevity, suit functionality, and
allow for low-impact maintenance.

Responsible Sourcing
We require that all of our suppliers, manufacturers and contractors provide
independently verified certifications to ensure compliance with both our customers high
standards and our own strict responsible sourcing policies.

SUSTAINABLE MATERIALS

"We go further to work with the environmentnot against itto create

outstanding environmentally friendly products."
We offer a wide range of sustainable materials that provide environmental, social and
economic benefits throughout an entire product's lifecyclefrom the extraction of raw
materials to final disposal.
Customers aiming to maximize the protection of consumer health and the environment
can consider the following sustainable materials:

Bamboo
Bamboo is hypoallergenic, absorbent, fast drying and naturally anti-bacterial, while both
extremely durable and soft as silk at half the price. It grows quickly at 10 times the yield
of cotton with less input of water pesticides and fertilizers.

Coconut Palm
Coconut palms grow rapidly, producing fruit after only 5-6 years, and only the oldest
trees are harvested. Their wood is also cheaper than many other products available,
such as mahogany and other types of heavy woods.

Cork
Cork is extracted without permanently harming the tree, there are many hectares of cork
in the world, which makes it an abundant resource that will regenerate far faster than
humans can use it. Due to its softness and bounce-back, cork is good at slip resistant.
Cocoon

Cocoons are very light yet tough composites known for their fine, smooth and elastic
properties. They are also non-perishable and climate-smart agricultural products with no
need for chemical-based synthetic processing.

Hemp
Hemp is warm, breathable, pest-tolerant and easy to grow, producing much more fiber
per square meter and less water input than cotton. Its rich and supple texture gives
tremendous durability, strength and versatility.

PET Plastic
PET plastic is an environmentally friendlier way to give fabrics a soft, smooth look and
feel. while reducing the demand for non-renewable fossil fuels used to source the raw
materials for normal plastic production.

Organic Cotton
Organic cotton is softer, more breathable and higher quality than non-organic cotton. It
is grown GMO-free without the use of chlorine bleach, synthetic dyes or any synthetic
agricultural chemicals.

Recycled Polyester
Recycled polyester offers excellent quality for less energy than required by virgin
polyester. The recycled material preserves the virgin oil needed to manufacture new
fibers and is without limitation in its application.

Recycled Glass

Glass can be recycled indefinitely without loss in quality or purity, reducing related air
and water pollution required to manufacture new glass.

Vegetal-Tanned Leather
Vegetal-tanned leather is non-allergenic and is made without the use of heavy metals
found in chrome-tanned leather. Vegetal-tanned leather reduces water pollution and
offers natural, earth tone colors that can then be dyed.

FSC paper
All FSC products are acquired from sources that adhere to local, regional and global
laws regarding harvesting and transportation, respecting the health and environment of
indigenous species and peoples.

Soy-based ink
Soy-based inks are able to produce brighter, more vibrant colors using less ink and
fertilizers than petroleum-based inks, making them a more cost-effective ink solution.
Soy inks can also be removed more easily for recycling.

Water-based ink
Water-based Inks do not contain PVC or phthalates and do not require solvents for
cleaning equipment. They contain fewer oil-based chemicals and are less harmful,
making them safe for use with underwear, swimwear and baby clothes.