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AIR UNIVERSITY
JOB REPORT
HOTSOL ENTERPRISES

Sohaib Hassan

080746

MBA 4

Submitted to:

Mr. Zeeshan Abbasi

Dated: 10th May, 2010


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JOB REPORT
HOTSOL ENTERPRISES

TABLE OF CONTENTS
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(page no. not correct)

Executive Summary……………………………………………………………………….... 1

INRODDUCTION

Purpose of my job... ………………………………………… ……………………….……. 2

Where you did it……………………………………………………………………………. 2

Why did you chose it………………………………………………………………………... 2

Profile of Hotsol …………...……………………………………………………2 and in b/w 3

TASKS PERFORMED……………………………………………………………………... 3

Advertisement………………………………………………………………………………. 4

Initiative of ‘House of learning’…………………………………………………………….. 6

Preparation of Bidding documents…..……………………………………………………… 8

Efficient client handling and developing business contacts………………………………… 9

Presentations…………….…………………………………………………………………... 10

Website maintanance………………………………………………………………………… 10

Search Engine optimization……………………………………………………….…………. 11

Knowledge gained………………………………………………………..………………….. 12

Advertising campaigns………………………………………………………………………. 13

House of learning…………………………………………………………………………….. 15
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Tenders and bidding files…………………………………………………………….…..….. 16

Client handling……………………………..……………………………………………… 17

presentations……………………………………………………………………………….. 17

Cost Analysis……………………………………………………………………………. 18

Summary, Conclusion and recommendations………………………………….............. 19

Summary………………………………………………………………………………… 20

Relationship of my MBA knowledge with the Job…………………………………….. 23

Conclusion………………………………………………………………………………. 24

Recommendation………………………………………………………………………... 25

Appendix…………………………………………………………………………… 23

Bibliography……………………………………………………………………….. 26

Executive Summary

This report is to provide a detailed account of my time at an organization in the form of


employment as a compulsory component towards the completion of my MBA. The reason for
doing this job was to experience working in the practical world where I can apply all the
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knowledge and skills I have acquired over the course of my MBA. Also, it was a good
opportunity for me to gain some job experience before the completion of my course.

Therefore, I chose and applied to Hotsol, a small-scale business that I felt would be more
beneficial for me in honing my skills since I would be given proper tasks to complete as opposed
to working at a bigger, more established company where I would most likely be given menial
jobs.

In the chapter ‘Tasks Performed’ I discuss in detail the tasks I performed and the projects I took
part in during my time at the company. I was given the designation of Assistant Manager
(Business Development & Marketing), and my main duties and responsibilities were to develop
creative solutions to market the company and advertise the products and services offered. In an
attempt to expand the business, I also introduced a new branch to the business in the form of
Computer and IT courses for people, called the House of Learning. The business was
successfully launched and is ongoing.

Taking part in such projects allowed me to hone my skills and apply the knowledge I had
acquired during my MBA. Through the advertising campaign and the House of Learning
campaign I was able to develop all the skills and techniques I had learnt at university.
Furthermore, preparing Bidding Files and presentations for prospective clients allowed me to
develop my communication skills and taught me the importance of building business-relations
and its impact on the company. The Chapter ‘Weekly Learning’ explores all that I learnt during
my time at Hotsol.

I proceed on to summarize my working experience as well as conclude the benefits of doing this
job.

Furthermore, based on the experience gained from the job as well as my MBA, have developed
and honed in me the skills I believe are necessary in getting a reputable job in the future.

Purpose of my Job
The basic purpose of my job was to get some experience in the field of marketing before
completing my MBA so that I could stand ahead. In my opinion job has more benefits than the
internship. I have been working as a freelancer for past 2 years, though it was not directly related
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to my MBA but still have given me experience and exposure of the real market. Secondly some
income coming also gives you positive motivation for dedicating yourself to the job.

Where you did it


I did job with Hotsol enterprises situation in G11 markaz. It’s a software house and also deals in
distributing all kinds of office and electronic items.

Why did you Chose it


I chose this company due to several reasons
• It’s a small company and offered me job instead of internship
• As I was an engineering student in COMSATS (only 6 semesters, not complete), so have
an appeal in working in IT side. Though I perused a marketing/management oriented job
but still related to IT.
• Big companies never let you do anything on your own and the only thing you can do
there is ASSIST, unlike, here I had a designation and I was allowed to fully do my
Job and test my skills and even see their results.

Profile of Hotsol

Hotsol Enterprises was established in 2001 with an objective not only to sell boxes but providing
a high quality, professional solutions for computer hardware to our valued customers.

Hotsol Enterprises is a name of quality, reliability and efficient services to the entire satisfaction
of our valued customers.

I have included a profile of a company which is not written by me but I m presenting it here just
to let you know about the company.
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Tasks Performed

Advertisement

Since Hotsol is a relatively small business, I found that it was operating without any proper
marketing plan and solely on the basis of self-initiated contacts, and bids participation. No one in
the market knew of the company’s existence since the company and its services had never been
advertised anywhere. When I joined Hotsol, I also found that the company lacked a proper
marketing department and found this to be a great opportunity for myself to utilize my skills and
all my marketing knowledge to benefit the company and find a way of advertising the company
and its services in the market, in other words ‘putting it on the map’. I soon realized that the
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company relies only corporate clients, primarily those they contact themselves, is not established
in the market at all for clients to be able to contact Hotsol for their services. Thinking along these
lines, I also felt that Hotsol provides products and services that are not only useful to their
corporate clients but also to the normal public as well; and therefore I felt the company had
scope to bridge this gap and provide their services to not only businesses, but also extend their
services to people’s homes.

Therefore, I proposed to my Manager that we market ourselves and start a service where
corporate clients, and most importantly, the general public, whether they are students, small
businesses or any one at all, can contact us for our services. I suggested that we start a facility
where our technicians can go to people’s homes and offices to deliver products or perform
services. The Manager applauded me for my interest in the company and approved my proposal.

Starting this service would also prove beneficial and rewarding for our lower technical staff who
were only needed when a consignment needed to be taken to the client and tested or installed or
for maintenance. They would remain free at other times, and through this service they would
have more work to do and result in job satisfaction.

The first step for me then, was to design a Brochure that would list all the services we offered
and our contact details, which would then be distributed everywhere and anywhere to reach out
as far and wide as possible and help establish the company. Hence, I designed a brochure that
included the company’s contact details including email address, website address, contact and fax
numbers as well as the postal address so as to give prospective clients the ease to contact us any
way they prefer. The brochure listed all the services offered by Hotsol, ranging from Software
and Web Development, Networking, Computer (Hardware & Software) Sale and Services to
Troubleshooting, Repairing and CCTV installation. Such a wide of range services, I felt, were
bound to bring in a lot of business for the company.
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The Brochure was printed and distributed in two different ways:

1. Printed on Fine Paper in color – hand distributed to people’s homes and small businesses.
2. Printed in Black & White on normal paper – distributed through the method of ‘leaflet
dropping’, on car windshields, hand-given to people etc.

Furthermore, I still felt that we needed to reach out more to our target market, and so I decided
that our brochures should be kept at a shop which has a large and varied customer base. I
therefore contacted Illusions, one of the fastest moving stores in Islamabad and gave them a
business proposal. The Manager agreed with me on certain terms and it was decided that for a
certain period of time, they will put our brochure in every Illusions bag and would charge certain
percentage from every client we get.

This advertising campaign proved to be rather successful and we received a positive result where
a lot of people started calling us enquiring about our services and Hotsol became an established
name in the market.

Copy of brochure attached.

Initiative of ‘House of Learning’

As part of my job to help find ways of expanding the business, I felt that it would be a great idea
if Hotsol started some sort of Computer and IT related courses. In this day and age computer
literacy is an absolute necessity and every job, be it the smallest of jobs, requires it. During my
MBA course, and also elsewhere, I have noticed that there are still a significant percentage of
people, ranging from students to also those who may be at good government jobs, who lack basic
computer knowledge.
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Since at Hotsol, the senior employees are highly qualified in Computer and IT solutions, that I
felt that they had the capability of teaching their skills to people. Furthermore, I noticed that our
offices have a lot of computer stations that are not in use after office hours, which meant that no
investment was required on the company’s part; the teachers as well as the resources were
already present.

Therefore, once again I proposed my idea to my Manager to start Computer Courses for the
general public. After careful consideration, my Manager approved my proposal and allowed me
to go ahead with implementation. In another meeting with my Manager, we discussed and agreed
upon the logistics and other technicalities of the project. The name of the project was decided to
be ‘House of Learning’. As far as the fee was concerned, I strongly suggested that the fee be as
minimal as possible so as to attract as many people as we can and provide quality service that is
affordable. It was also agreed upon that the courses would be held after office hours everyday
between 5pm-9pm.

It was decided that the courses would range from the very basic to the more advanced such as:

BASIC:

- Typing
- Microsoft Office & Microsoft Windows
- Internet/Email
- Printing/Scanning
- Hardware Basics
- Urdu Inpage

ADVANCED:

- Networking basics
- Server/Client Installation
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- LAN implementation
- Securities & Policies
- Wireless Networking
- Internet Sharing / Data Sharing
- Assembling/Installation

To advertise the ‘House of Learning’, once again I designed a brochure that would list the
courses being offered as well as the fee structure for each course, along with our contact details.
The brochures were printed both in Fine Paper in colour and were distributed in peoples’ homes,
small businesses, shops etc., and also in normal paper in Black and White that were distributed
everywhere, from car windscreens to giving them out by hand to people.

The advertising yielded slow but positive response. Much to our surprise, we received
enrolments not only from students, but also from older age ranges, from people who had been in
employment for several years. Seeing the results, my manager commended my efforts and
encouraged me to carry on in the same way.

Copy of Brochure attached.

Preparation of a Bidding Documents

At Hotsol, one of the main duties is to keep a look out daily for any tenders being published in
the newspapers. We then make a note of any tenders we find to the interest of our business and
proceed to study it. In the process of studying the tender, a number of issues examined:

a) The logistics of the tender as to the amount of money involved


b) Whether we can provide the products or services required
c) Whether we can, and how, ensure the level of quality expected in that particular project
d) If needed, will we be able to provide a sample of the products or services required
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Once these issues have been addressed, it is then time to prepare a proposal in the form of a
Bidding File in accordance with the legal requirements. The preparation of the Bidding File is a
rather crucial task and plays a vital part towards winning a tender. It is important to have a well-
rounded and professional Bidding File in order to create a positive impact on the client.

Preparing a Bidding File is also rather tough since it requires attention to detail in order to ensure
that all aspects of the proposal are included. Some of the documents that are absolutely crucial to
include in a Bidding File are:

1. National Tax Number


2. General sales tax proof
3. A certificate that shows the firm has never been blacklisted
4. Technical expertise of employees
5. Firms experience
6. Appreciation certificate of clients
7. Bank security (earnest money)
8. Special terms included in any paragraph (discussed in last paragraph)

In the course of my time at Hotsol, I was given the important task of preparing Bidding Files for
future clients. I learnt the importance of a well-conceived Bidding File and was successful in
preparing them on several occasions. Most of the Bidding Files I created, luckily resulted in a
very good response from the prospective clients, resulting in us winning the tenders and also
succeeding in providing the products and services required to the clients’ satisfaction.

A copy of one those Bidding Files is attached.

However, on one or two occasions, it did so happen that the Bidding File I had created did not
win the tender and instead of feeling disheartened, I found myself even more motivated into
overcoming my shortfall. Therefore, I found different and unique techniques to manipulate a
simple business statement into one that will benefit and help win the tender in the future;
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techniques that may not necessarily be those taught in textbooks, but rather those one learns
through practical experience. The techniques I learnt will be discussed in the Weekly Learning
Chapter.

Efficient Client handling and developing business contacts

Handling your regular clients is an art which has to be mastered in order to create long term
profitable relationships. Many things were done there whom sole purpose was to please the client
and to make them ready for longer relations with our company. We took the clients to business
dinners, offered them special discounts/rebates on items they ordered. On Eid or any general
occasion we use to send greetings on behalf of Hotsol. These gestures really strengthen the bond
between company and the clients and they start trusting you, which in end generates profit for
the company.

Some clients have became so loyal that they even call us from their respective departments and
tell us about the new work opportunities arriving soon, this out of the way help is just result of
great client handling. So we can say that efficient client handling leads us in developing business
contacts which then in future really help us in achieving higher goals.

When I started to attend bids in the government organizations such i.e. Nadra and NTC. I noticed
that the other people who attended the bids were not always prepared up to the mark, they
weren’t dressed or even could speak in a professional way. So I took this as an opportunity, and
gave importance to the proper dressing and professional communication.

Presentations

Giving presentations about the products/services we are going to deliver was a necessary part of
some contracts. So in this regard my senior trusted me enough to present 3 times in front of
higher government officials i.e. Lt. Col.(r) Lateef Ahmed , General Manager, Nadra, Mr Inam
Ullah Khan, General Manager North division, National Telecom Corporation.
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This was a great opportunity for me to check my skills that I have developed thorough the course
of my study in MBA.

Website maintenance

This is era of globalization and internet has played larger role in making earth a global village.
Clients can contact you from any part of the world and hence you cater more market on the
World Wide Web. So for competing in this challenging environment every company specially
companies in the business of electronic items should have a proper website listing all of its
specialties and distinctions.

I do not have a clue why Hotsol wasn’t maintaining a proper website, but I forced the IT
department to launch the site again with somewhat good looks and more information about the
company. Though it is not so properly maintained but still it gives you a brief intro of the
company. You can visit the webpage of Hotsol, www.hotsol.com.pk.

Search Engine Optimization

It is a procedure done to make your ranking higher in the search engines. This is done by
creating blogs for your company with different email addresses. I made 100 email addresses on
Gmail with the company’s name indexing it from 1 to 100 and made 100 blogs on every email
account by using key words given on the Hotsol website and a readymade banner of Hotsol. This
service improves your websites reliability in customer’s point of view, and is also vital in getting
ads for your website.
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KNOWLEDGE GAINED
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Throughout my time at Hotsol, I had the opportunity to experience what it is like in the working
world, the responsibilities included and the commitment required to excel in your field. While I
learnt a number of skills that only the practical working world can teach you, I also had the
opportunity to apply my knowledge of the field and hone the skills I have learnt during the
course of my MBA.

Advertising Campaign

By doing a job in the field of marketing and advertising I was able to practically apply all my
knowledge of the subject that I have gained during my MBA. All the theories that I had studied
relating to marketing and advertising, I was able to apply and test them on the company.
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One of the main tasks I performed when I first started was to carry out a SWOT analysis in order
to assess the company’s current situation. The findings of the SWOT Analysis were as follows:

Strengths:

- The company had qualified employees


- The company was capable of providing a wide range of products and services
- Latest equipment
- Excellent working environment
Weaknesses:

- It was a small scale business


- A lack of or low financial resources
Opportunities:

- Strong PR and business contacts


- Constant demand of the products and services that the company specialises in providing
Threats:

- New entrants in the market


- The current economic crisis
- The devaluing currency of Pakistan
Having conducted the SWOT analysis, I proceeded to present the findings to the company in
order to determine and assess the current standing of the business. On the basis of the findings,
we came into a position where we could decided how to proceed with the advertising campaign
towards establishing the company and promoting our products and services in the market.

Through the course of the advertising campaign, where we reached out to our target audience
and introduced the company and the services into the market, I learnt the importance of, and the
effect of advertising to help convert the opportunities into the company’s strengths, while also
preventing the threats from becoming the company’s weaknesses.
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Furthermore, I am majoring in Marketing and a lot of my subjects have been related to


advertising. The skills and knowledge I gained in these subjects helped me greatly in deciding
and designing the brochure for the advertising campaign. As we know that deciding on a
marketing tool such as brochures, banners and ads etc. is a rather critical process since you have
to not only consider the scope of effectiveness but also other factors need to be considered and
decided upon such as the company’s marketing budget and also the number of potential
customers or clients that you can reach through the chosen medium. I therefore was able to
successfully apply my theoretical knowledge and skills towards designing as effective a brochure
as I possibly could. Based on what I had learnt as effective advertising techniques, I used suitable
font size and colour to attract the target audience. The colour of the brochure was eye-catching
yet decent to suit the nature of the business. The feedback I received from my colleagues at
Hotsol helped me hone these skills and successfully apply them.

House of Learning

During my MBA I have had to do a number of exercises through presentations and projects
where I have had to, either individually or as part of a group, come up with ideas and ways of
starting new businesses. My course has taught me the techniques and procedures needed to be
carried out when starting a new business. During my time at Hotsol, I found a golden opportunity
to apply my knowledge and start a business within a business, and that too on the expense of the
company. Since I was a novice, this was the perfect way for me to experiment without incurring
too much risk or investment, both for me or the company. Therefore, my idea of branching out
the business and starting Computer courses was proposed by me to my Manager and duly
accepted.

I proceeded to carry out all the analyses needed to be done before launching the new business,
such as logistics, profitability, risk analysis etc. These in turn helped me put theory into practise
and allowed me to learn the steps needed to take when initiating a new business in the practical
world.

Furthermore, this idea of starting Computer and IT courses received a lot of positive
acclamation. My colleagues as well my Manager were particularly pleased with my efforts
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towards expanding the current business module for the better. One of the winning factors for this
new business module, that got me a lot of appreciation from my seniors, was that it was
minimum risk - no expense was being incurred and no investment was required, all the resources
needed for the new business were already present at Hotsol i.e. qualified staff and a number of
computers. Furthermore, the new business module would also provide a chance for a pay-rise for
those employees that would teach these courses. Once the new business was launched, it
received positive results with a number of people calling in to enquire about our courses. Even
though I have left Hotsol, this business is still up and running. I keep in regular contact with the
Manager and last heard that the company had enrolled approximately 15 students so far. Not
only did I acquire the skills and the confidence to start a new business, but I also learnt the
important of maintaining healthy business relations not only with your clients, but also with your
co-workers.

Tenders and Bidding Files

While working at Hotsol, where the business is largely generated by bidding for relevant tenders,
I learnt a number of skills that I feel can only be acquired once working in the practical world. I
learnt that in any business where you have to compete with another company to earn your
business, a solid professional analysis and proper bidding documents are crucial. I was given the
opportunity to prepare Bidding Files on several occasions due to which I find myself in a
position where I can confidently prepare a competent Bidding File in order to get business for
any company I am working for. At Hotsol, for every winning bid initiated by me and through my
sources, I was given 2% commission, which not only acted as a reward for my hard work and
dedication, but also gave me the incentive to strive harder and aim to perform even better every
time.

However, there were times where I struggled and faced failure. Instead of feeling disheartened, I
was encouraged by my Manager to work around things to improve them. Therefore, I discovered
a rather unique technique after being rejected in two bids where my competitor placed a lower
bid than mine. After these two instances, I devised a technique, where I introduced a paragraph
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towards the end of the Bidding File, under the heading of ‘Quality and Services’. The paragraph
states in subtle words that if somebody bids lower than our bid, then we shall give 2.5% discount
on the bid, which would result in our original bid dropping lower than the winning bid. The
advantage of this technique I learnt was that if our bid was the winning bid, then this paragraph
would not apply and would normally go unnoticed. This whole exercise therefore allowed me to
learn that one needs to innovate and think outside the box to find a solution for the profitability
of your business.

Client Handling

In this section I will talk about my learning process in terms of client handling in an environment
which was very beneficial towards honing my skills in this particular area.

One of the primary things that we are taught in MBA is how to present yourself in a way that the
other person, in effect a prospective client, gets inspired by you and feels the ease to rely on you
as well as follow and trust your advice and opinions. Your personality needs to be groomed in
such a way that shows your confidence, knowledge and integrity towards your business and your
clients. At Hotsol, I was given the perfect opportunity to learn the mannerisms and etiquettes of
business and ways of building as well as maintaining business relationships. The whole
experience was rather beneficial for me since the business revolves largely around meeting and
engaging with the clients and building good business relations with them so as to ensure business
from them in the future as well. During the course of my time at Hotsol, I got the chance to meet
several of their existing clients as well as a number of prospective clients. Seeing my colleagues
and seniors interact with them taught me how to behave and communicate with clients. In several
meetings where I accompanied my seniors, I got the chance to implement and develop what I
had learned from them. Furthermore, these tasks helped me apply theories which we have been
taught from the very start – the concept that the customer/client is always right and it is in our
hands to please them in every possible, in order to build excellent business relations and maintain
long-term clients.

Presentations
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My MBA course revolves largely around regularly giving presentations in front of the entire
class, either individually or as part of groups. These presentations give us the confidence and
communication skills we would need in the working world, as our teachers repetitively remind
us throughout. Even though I had gained a lot of confidence for speaking in public due to these,
credit of which goes entirely to my university lecturers, I found that speaking in front of, or
presenting in front of actual clients is rather unnerving. I realised that it was one thing giving
presentations in front of a room full of people, mostly your peers, which used to be unnerving in
itself at a certain time, but to stand in front of prospective clients and give presentations required
even more confidence than I already possessed. However, the exposure I got at Hotsol, where I
was encouraged to give presentations and propose bids in front of prospective clients, helped me
develop my confidence and communication skills in a way that will be beneficial for me in the
future. I also got appreciation from the clients in front of whom I presented since they were not
used to getting these kinds of presentations with such a level of professionalism. I was informed
by my Manager that in most cases a lot of people do not put in a lot of effort in their
presentations, but with my education and the skills taught to me during my MBA, I was able to
give a professional presentation that was greatly appreciated by the clients.

Cost Analysis

Due to the fact that I am majoring in Marketing, I was not greatly exposed to the area of Cost
Analysis, neither at university nor at Hotsol. However, I did briefly encounter it as part of a daily
routine at the company. I learnt that before doing any work that involves investment from you, it
is necessary to perform a cost analysis, to determine the amount of investment required by the
company against the ratio of profitability to your company. I noticed that cost analysis was not
only performed when analyzing a tender, but it was also applied in general daily business
activities. I realized that subconsciously, we at all levels perform cost analysis in various aspects
of work.
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However, I did not go into the theory of cost analysis nor was it part of my job, but I still got to
learn the very basics of it from my colleagues and seniors and learnt the importance of it in
business at all times.

SUMMARY, CONCLUSIONS AND


RECOMMENDATIONS
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Summary

To summaries, I believe working at Hotsol gave me a lot of opportunities and experience that I
feel I would not have been able to achieve if I had worked at a bigger, more established
company. Since Hotsol is a small-scale business, there was more scope for me to apply my
knowledge and my skills in tasks that were of substance, were relating to my chosen majors in
Marketing, and that made a difference to the company. As I was given the designation of
Assistant Manager (Business Development & Marketing) I was working under an experienced
individual who helped and guided me in the right direction throughout my time at the company.

My main duties and responsibilities in the company were to devise creative solutions in order to
market and advertise Hotsol as well as the products and services provided by the company.
Being a relatively small company, Hotsol was dependent largely on clients that were initiated
and contacted by the company, and as such no one in the market knew of the company.
Therefore, I was assigned the project of developing a solution for this and finding the right
means of marketing the company. As a result I proposed to my Manager, who in turn approved
of my idea to create brochures that would include information about the company and the
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products and services we provide; and then distribute these brochures everywhere from small
businesses, peoples’ homes, and shops, such as Illusions, to car windscreens as well as
distributing them to people by hand. Using the various advertising and marketing techniques I
had learnt during the course of my MBA, I successfully created a brochure that was then
distributed everywhere to reach our target market of not only corporate clients but to also bridge
the gap and offer home services to the normal public as well. This created an immediate positive
response where people, for both home and business use contacted us enquiring about our
services.

My interest in computers as well as marketing and business development resulted in the idea of
starting Computer and IT courses, by the name of House of Learning, for people, from students
to even those already in jobs. My proposal received a positive response from my Manager and I
was given the permission to proceed towards implementation. I carried out the appropriate
analyses that I had learnt at university, that were crucial before starting a new business venture. I
found that branching out in this way and starting a new business within the current business
required no investment from the company or me, and all the resources required were already
present; from the qualified staff that could teach to abundant equipment. It was a no-risk
situation and was the perfect opportunity for me to experience what it was like establishing a
new business in the market. Once again, I developed brochures that were widely distributed and
yielded positive results, with several students enrolling to our courses.

My duties were not limited to the marketing and advertising side of the business only, but seeing
my interest and devotion towards my work, my Manager suggested that I also try getting
business for the company from the usual process of analyzing tenders and then preparing
proposals in the form of Bidding Files for those tenders felt suiting the company’s area of
expertise. Therefore, I was guided by my Manager and taught how to analyze and evaluate a
tender and also how to prepare the Bidding Files. I was also briefly taught about cost analysis
and its importance in all aspects of business. Through the course of this I learnt the importance of
a well-prepared Bidding File in helping win the bid. On several occasions I was given the
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responsibility of preparing well-rounded and professional Bidding Files for prospective clients.
Even though I was mostly successful in winning the bids for the company, once or twice I did
struggle and face failure. However, with correct guidance from my senior colleagues I learnt
skills that only working in the practical world can teach you and that cannot be taught in
textbooks. Through this experience I learnt the importance of being able to innovate and create
solutions for the future profitability of your business.

Moreover, the process of bidding and giving proposals to prospective clients often also includes
giving presentations to persuade the clients of our ability to provide what they need, as well
demonstrating the products and services we will be providing. The vast amount of presentations I
had prepared and given during my MBA came in very useful in this area since I had already been
taught the confidence and communication skills I needed for giving presentations. During my
time at Hotsol I was given the opportunity to give presentations in front of government officials
such as General Manager NADRA as well as General Manager NTC. It was an extremely
beneficial experience for me since I was able to present in front actual clients and not just my
peers and it allowed me to implement all that I have learnt at university into the practical world
of work. The appreciation I received from prospective clients on the professionalism of my
presentations as well as praise from my colleagues really helped me develop my confidence.

Lastly, during my time working at Hotsol, I had the opportunity to meet several prospective as
well as established clients of the company. Working with senior experienced colleagues I learnt
the importance of building a healthy business relationship with your clients in order to win their
loyalty to you and make them your long-term clients and not just for one or two projects. All the
theories I was taught during the course of my MBA on client handling and developing good
business relations, I saw them being implemented at Hotsol, such as caring for the client, taking
them out for lunch or dinner, sending them greeting cards on special occasions, as well as
offering them special rates, along with providing excellent and honest service. I examined how
these gestures created a positive impact on the clients and helped strengthen the relation between
the client and the company, and in return resulting in more profit in the long run.
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Having been involved in such major activities in the company really helped me gain a lot of
experience that will be beneficial for me in the future. Every task that I partook allowed me to
develop and hone the skills that I had only ever learnt in theory before. I experienced the world
of work and learnt the tools and techniques one needs to employ in order to develop and succeed.

Relationship of my MBA knowledge with the Job

I have discussed it throughout the report that how my knowledge earned during the
course of MBA helped to achieve goals and complete tasks at Hotsol. I would like to
mention some of the subjects which were really helpful and did really provide me with
the raw theory that later on, in the practical field I converted into useful knowledge.

The basic management and marketing subjects that I studied in first semester are the
concept building subjects. Thanks to our teachers Mr. Tariq Sohail and Mr Zeeshan
Abbasi that they taught us so well and incorporated the core concepts in our minds. The
technical words of marketing and management were used in routine at office, but I had no
difficulty what so ever in adjusting into the professional environment.

The communication skills that I developed in university by presenting regularly during


the courses helped me a great deal. I had to present in front of government officials at
several times, this was not easy but I stood confident and delivered good presentations.
Business Communication course that I studied in first semester also helped me
developing good writing skills and to present my work professionally.
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Rest I have designed the report in such a way that the learning in MBA is discussed side
by side, so writing everything here again might cause repetition and boredom for the
reader.

Conclusions

On my part:

From overall experience of job at Hotsol I have concluded that I have contracted practical skills
and knowledge required to fulfill the tasks involved in basic jobs that I may peruse after degree
with marketing majors. As the scope of the job was wider than simply marketing or advertising
so it gave me experience of different fields mixed in one job. So I find myself confident enough
to take care of any other tasks put on my shoulders other then my majors.

As we have learnt during the course of MBA that employees who take part in other productive
activities other than their normal routine tasks have more chances to progress and excel and
make a bright career.

I surely think opting for the job opportunity was a wise decision and served the purpose. Now I
can mention this five months experience in my CV and this will count as a good experience
when applying anywhere for a job.

My presentation skills have been polished and technical writing capability has been improved.
Presenting at a higher level where your work would not get you good grades but help you
earning livelihood is different experience and thanks to all teachers who have really helped in
gaining that confidence.

On Hotsol’s part

Hotsol also got benefited from my hard work and mainly creative ideas and initiatives I took
there which I have explained before in the report. Basically I am young upcoming professional
and went there to work on a low salary jus t as to test my skills and to get experience. So they
were only expecting a individual who could take part in different activities and represent them at
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the bids. But I gave them some intellect ideas which they happily worked upon and are getting
benefited.

They have offered me that I can come and join Hotsol after my masters anytime and they would
happily let me continue from where I left. The manager also promised a raise in basic salary if I
rejoin them after MBA. This is advantageous for me in the sense that if I am struggling to get a
job after the completion of my course I will have the option of re-joining them.

As time passes you forget the past learning if you do not revise them but this report writing has
helped me refresh the knowledge gained at the workplace.

Recommendations

I now find myself in a position where I can address to some important issues which Hotsol can
take care of in future, they are stated below.

• There are flaws in management at Hotsol as tasks are not duly assigned to individuals or
teams. I took some initiatives myself though no one told me to do them. So there is no
pressure on the employees to ‘Think Big’ they just do what they are told and nothing
more than that. So they should amend this problem to get maximum out of their
employees.

• Incentive system at Hotsol is not good at all. You get 2% commission on every deal that
you bring in, but if the deal is done on the source of the manager and no matter how good
you perform in preparing the bidding documents and then presenting the company there,
you don’t get any bonus as policy that business was brought by the manager. So
incentives for good performance should also be given to motivate the employees.

• Promotion policy at Hotsol is not defined, means career can’t be pursued at Hotsol as you
don’t see any career development opportunities. So for a person who holds an MBA
degree would not prefer working full time for Hotsol and would rather keep it as an
option when he’s jobless and as soon as he gets a proper job he may resign. So to retain
these employees they must define a proper promotion policy so that a person working
hard for the company could where he’s heading.
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• Hotsol management is not trying to expand the business rather they are just maintaining
the small size of the company. As per demand proper offices can be established in other
cities and operations can be carried out there. But due to lack of trust in handing over the
power they seem reluctant in doing so. They should not bound them only to Islamabad
and should expand operations. In this way more profits can be earned and Hotsol can
become a big company someday.

• Though they allowed me to spend some resources on advertising but that was not enough.
A proper marketing campaign should be launched so that everyone could know what is
Hotsol and get aware of its existence. More recourses should be allocated for the
advertisement purposes and an ad cal also run on local cable channels