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What are the new trends and tools with respect to distribution channels?
The business world is having major changes and more globalized
environments, and has been affected by technological advances and new
practices to satisfy the consumer. In addition to the management of distribution
and logistics has been forced to adapt to these changes in order to meet the
challenges that are emerging. The main trends in logistics can be mentioned as
follows:
OMNICANAL LOGISTICS
It is the integration of all commercial channels available, whether offline or
online. This strategy seeks to offer the consumer a more fluid and satisfying
experience.
BIG DATE
Big Data is changing the way many companies operate in different industries. In
logistics, the new information coming from this tool is used to make forecasts
about the preferences of the customers, being able to implement what is known
as 'anticipated logistics'.
COMPUTER TOOLS
The tendencies point to an increasing use of computer tools that contribute to a
better choice of routes and that allow to follow the merchandise during its
transfer. Many companies already use routing software, such as Roadshow or
Map Info.
BIBLIOGRAFIA
Conexionessan. (5 de Enero de 2017) Nuevas tendencias en la gestin de
distribucin y logstica. Obtenido de http://www.esan.edu.pe/apuntesempresariales/2015/06/nuevas-tendencias-gestion-distribucion-logistica/