KRAFT TO FIGHT OBESITY BY CUTTING PORTION

Processed food multi-national Kraft Foods Inc. will cut the size of portions and
change the recipe of some top products as the industry faces pressure over obesity
rates.
Kraft, whos globally known brands include Oreo cookies and Philadelphia cream
cheese, has joined the likes of McDonalds and other big names who have changed
menus and recipes following criticism form health advocates.
The company would put a cap on the size of single portions and eliminate in-school
marketing aimed at children.
It would also embark upon a planet effort to improve existing products and provide
alternative choices, where appropriate indicating that ingredients could change.
Kraft said clearer indications of the nutritional value of its products would be put on
labels and nutritional labeling would be introduced in all countries, even where it
was not required by law.
The rise in obesity is a complex public health challenge of global proportions, said
chief executive office Betsy Holden, in a statement committing the company to help
encourage healthy lifestyles and make it easier to eat and live better.
Source: The Star July 9, 2003

Question 1 to 5 refers to the article above.

1.
Why does Kraft would like to change its products at the first place?
(1 Marks)

2.
List TWO (2) very popular brand of Kraft that mentioned in the article above.
(2 Marks)
3.
Briefly explain the approach to social responsibility taken by Kraft.
(2 Marks)
4.
List THREE (3) organizational stakeholders that will be affected by this
change.
(3 Marks)
5.
Determine TWO (2) Krafts strategy in handling the above issue.
(2 Marks)

[TOTAL 10 MARKS]