Scribd Logo
Importer

Bienvenue sur Scribd !

  • Fx1Spevdut: Ôąöñąåìąïøćèóąæäţāąþąö 'Ppe1Spevduboe%Fwfmpqnfou Öþąýúćýą 1Spevdu%Fwfmpqnfou5Fdiopmphz

    Transféré par

    Idsaragon Punwun
    36 vues12 pages
    1. The document discusses product development technology and outlines four strategies for an existing product: repositioning, line extension, new form/size, and reformulation. 2. It then provides details on each strategy, explaining repositioning as targeting new customer segments, line extension as extending the product line, new form/size as changing the existing product, and reformulation as modifying the product's components. 3. The final strategy discussed is repackaging the existing product, which involves changing the product's packaging.

    Description originale:

    Presentation

    Titre original

    Week1 Student

    Copyright

    © © All Rights Reserved

    Formats disponibles

    PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    1. The document discusses product development technology and outlines four strategies for an existing product: repositioning, line extension, new form/size, and reformulation. 2. It then provides details on each strategy, explaining repositioning as targeting new customer segments, line extension as extending the product line, new form/size as changing the existing product, and reformulation as modifying the product's components. 3. The final strategy discussed is repackaging the existing product, which involves changing the product's packaging.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    36 vues12 pages

    Fx1Spevdut: Ôąöñąåìąïøćèóąæäţāąþąö 'Ppe1Spevduboe%Fwfmpqnfou Öþąýúćýą 1Spevdu%Fwfmpqnfou5Fdiopmphz

    Transféré par

    Idsaragon Punwun
    1. The document discusses product development technology and outlines four strategies for an existing product: repositioning, line extension, new form/size, and reformulation. 2. It then provides details on each strategy, explaining repositioning as targeting new customer segments, line extension as extending the product line, new form/size as changing the existing product, and reformulation as modifying the product's components. 3. The final strategy discussed is repackaging the existing product, which involves changing the product's packaging.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    

    'PPE1SPEVDUBOE%FWFMPQNFOU

    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    /FX1SPEVDUT

    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

     
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ
    

    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ
     

     
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    
    3FQPTJUJPOJOHPGFYJTUJOHQSPEVDU


    
    

    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

     
    -JOFFYUFOTJPO
    
    
    
    
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    
    3FQPTJUJPOJOHPGFYJTUJOHQSPEVDU

    &WBJO DPNNFSDJBM

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    
    /FXGPSNPSTJ[FPGFYJTUJOHQSPEVDU


    

    
    
     

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    
    3FGPSNVMBUJPOPGFYJTUJOHQSPEVDU
    

    
    3FQBDLBHJOHPGFYJTUJOHQSPEVDU
    

    
    
    
    

     
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    4PEBTUSFBNDPNNFSDJBM

     *OOPWBUJWFQSPEVDU

    
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

     $SFBUJWFQSPEVDU
    

     
    
    

    
    JOOPWBUJPO
    DSFBUJWFQSPEVDU

    3URGXFW'HYHORSPHQW7HFKQRORJ\
    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDUT5SFOE
    """"

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    3FBEZUPFBU
    4IFMGMJGF
    1SPDFTTJOH
    3BX.BUFSJBM
    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    


     5BSHFUNBSLFU
     $POTVNFSOFFE
     1SPEVDU$PODFQU
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    

    1SPEVDU%FWFMPQNFOU5FBN



    
    
     

    

    
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    4ZTUFNBUJD1SPEVDU%FWFMPQNFOU5FDIOPMPHZ
    2SSRUWXQLW\
    ,GHQWLILFDWLRQ
    *RDODQG
    2EMHFWLYH

    &RQVWUDLQWV

    %XVLQHVV
    $QDO\VLV

    7HFKQRORJLFDO
    6WXGLHV
    'HYHORSPHQW
    DQG
    3URGXFW&RQFHSW
    7HVWLQJ

    3URGXFW,GHD
    *HQHUDWLRQ

    3URGXFW,GHD
    6FUHHQLQJ

    3URGXFW 3URFHVV
    'HYHORSPHQW
    3URGXFW
    7HVWLQJ

    &RPPHUFLDOL]DWLRQ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    0QQPSUVOJUZ*EFOUJGJDBUJPO

    0QQPSUVOJUZ*EFOUJGJDBUJPO

    48 0 5 BOBMZTJT
    4TUSFOHUI 8XFBL

    48 0 5 BOBMZTJT
    4TUSFOHUI 8XFBL
    0PQQPSUVOJUZ 5USFBU

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    0QQPSUVOJUZ*EFOUJGJDBUJPO

    48 0 5 BOBMZTJT
    0PQQPSUVOJUZ 5USFBU

    
    
    

    

    
    
    

    

    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    4805BOBMZTJT

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    (PBMBOE0CKFDUJWF

    (PBMBOE0CKFDUJWF

     (PBM"JN

     4QFDJGJDPCKFDUJWF


    
    
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT
     $POTUSBJOUT

    
    1SPEVDU$POTUSBJOUT
    1SPDFTTJOH$POTUSBJOUT
    .BSLFUJOH$POTUSBJOUT
    'JOBODJBM$POTUSBJOUT
    $PNQBOZ$POTUSBJOUT
    &OWJSPONFOUBM$POTUSBJOUT

     
    
    
    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT
    1SPEVDU$POTUSBJOUT
    "QQFBSBODF
    $PNQPTJUJPO
    /VUSJUJPO
    1BDLBHJOH
    4IFMGMJGF
    6TF
    4BGFUZ

    
    
    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT

    $POTUSBJOUT

    1SPDFTT$POTUSBJOUT
    &RVJQNFOU
    $BQBDJUZ
    3BXNBUFSJBMT
    8BTUF
    &OFSHZ
    8BUFS
    1FSTPOOFM

    .BSLFUJOH$POTUSBJOUT


     

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT

    $IBOOFMT
    %JTUSJCVUJPO
    1SJDFT
    1SPNPUJPO
    $PNQFUJUPST
    .BSLFU4J[F
    1SPEVDUNJY

    

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT

    'JOBODJBM$POTUSBJOUT
    'JYFEDBQJUBM
    8PSLJOHDBQJUBM
    *OWFTUNFOU
    1SPKFDUGJOBODF
    $BTIGMPX
    1SPGJU
    3FUVSO

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $PNQBOZ$POTUSBJOUT

     
    

    4USBUFHZ
    4USVDUVSF
    &YQFSUJTF
    -PDBUJPO
    .BOBHFNFOU
    *OOPWBUJPO
    4J[F

    74

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    $POTUSBJOUT

    &OWJSPONFOUBM$POTUSBJOUT
    -PDBMHPWFSONFOU
    /BUJPOBMHPWFSONFOU
    *OEVTUSZBHSFFNFOUT
    'BSNFSTBHSFFNFOU
    &DPOPNJDTUBUVT
    4PDJBMSFTUSJDUJPOT

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    *OUFSOBMTPVSDFT
    &YUFSOBMTPVSDFT
    

    5PUBMNBSLFUBOBMZTJT

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    *OUFSOBMTPVSDFT

    &YUFSOBMTPVSDFT

     4BMFSFQSFTFOUBUJPO

     'PPEDPOGFSFODFT &YIJCJUT 5SBEFTIPXT


    BOE3FTFBSDITZNQPTJB

     $POTVNFSDPSSFTQPOEFODF
    BOEDPNNVOJDBUJPO

     -JCSBSJFT

     *OUFSOBMQSPEVDUBOEQSPDFTTSFTFBSDI
    BOEEFWFMPQNFOU

     (PWFSONFOUQVCMJDBUJPOT

     5SBEFMJUFSBUVSF

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    5PUBMNBSLFUBOBMZTJT
     5IFDPNQFUJUJPO
     5IFNBSLFUQMBDF
     "OBMZTJTPGQVSDIBTFT
     5IFDPOTVNFS

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ
    %FWFMPQNFOUBOE1SPEVDU$PODFQU5FTUJOH

     1SPEVDUTQFDJGJDBUJPO
     $POTVNFSTVSWFZ
     5BSHFUHSPVQ
    5FDIOPMPHJDBM4UVEJFT

     5FDIOPMPHZ
     1PUFOUJBMJUZ
     'JOBODF

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU*EFB4DSFFOJOH
    2VBMJUBUJWFTDSFFOJOHNFUIPE
     4FRVFOUJBMTDSFFOJOH
     %FTDSJQUJWFTDSFFOJOH
     2VBMJUBUJWFGMPXEJBHSBN
    2VBOUJUBUJWFTDSFFOJOHNFUIPE
     $IFDLMJTUTTDSFFOJOH
     1SPCBCJMJUZTDSFFOJOH

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ
    1SPEVDU%FWFMPQNFOU
    1SPEVDUDPOGPSNBUJPO
    'PSNVMBUJPO
    1BDLBHJOH
    &YQFSJNFOUBMEFTJHO
    2VBMJUZDIBSBDUFSJTUJDT
    4FOTPSZRVBMJUZ

    1SPDFTT%FWFMPQNFOU
    5FDIOJRVF
    5FDIOPMPHZ
    "DDPSEJOHUP1SPEVDU

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    #VTJOFTT"OBMZTJT

     2VBOUJUZ
     $PTUT
     1SPGJUT
     .BSLFUJOH

    1SPEVDU%FWFMPQNFOU5FDIOPMPHZ

    1SPEVDU5FTUJOH
    2VBMJUZDIBSBDUFSJTUJD
    4FOTPSZRVBMJUZ
    4IFMGMJGF
    .JDSPCJPMPHJDBM
    .BSLFUJOH

    $PNNFSDJBMJ[BUJPO
    $PNNFSDJBMEJTUSJCVUJPO
    1MBOOJOH
    .BSLFUJOH

    Vous aimerez peut-être aussi