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Mystery Shopper Program

Financial & Administrative Affairs Division


Final Evaluation Report

Abu Dhabi University

May 26, 2016


Prepared by Mirna Al Zaghni

Table of Contents
Overview & objectives of Mystery shopper project .............................................................................4
The mystery shopper details are in the below table. ............................................................................... 5
Implementation .................................................................................................................................7
Selection of the mystery shoppers ........................................................................................................... 7
The assessment process............................................................................................................................ 7
Phone calls by students, employees & external stake holders .............................................................8
Criteria for Evaluation ............................................................................................................................... 8
Inquiries made on phone .......................................................................................................................... 8
Department Results .................................................................................................................................. 9
1)

Finance .......................................................................................................................................... 9

2)

Human Resources ......................................................................................................................... 9

3)

Business Support and Facilities ................................................................................................... 10

4)

Procurement .............................................................................................................................. 10

5)

IT.................................................................................................................................................. 11

6)

Al Ain Campus ............................................................................................................................ 11

Conclusion ............................................................................................................................................... 12
Emails by students, employees & vendors ........................................................................................ 14
Introduction ............................................................................................................................................ 14
Criteria for Evaluation ............................................................................................................................. 14
Department Results ................................................................................................................................ 15
1)

Finance ........................................................................................................................................ 15

2)

Human Resources ....................................................................................................................... 15

3)

Business Support and facilities ................................................................................................... 16

4)

Procurement ............................................................................................................................... 16

5)

IT.................................................................................................................................................. 17

6)

Al Ain Campus ............................................................................................................................. 17

Conclusion ............................................................................................................................................... 18
Personal Visits by students, employees & external stakeholders ....................................................... 20
Introduction ............................................................................................................................................ 20
Criteria for Evaluation ............................................................................................................................. 20
Department Results ................................................................................................................................ 21
2

1)

Finance ........................................................................................................................................ 21

2)

Human Resources ....................................................................................................................... 21

3)

Business Support and Facilities ................................................................................................... 22

4)

Procurement ............................................................................................................................... 22

5)

IT ................................................................................................................................................. 23

6)

Al Ain Campus ............................................................................................................................ 23

Conclusion ............................................................................................................................................... 24
Summarized Evaluation Results ........................................................................................................ 25
Employees with the highest score from each department .................................................................... 25
Employees in need of customer service training .................................................................................... 26
Budget for the Mystery Shopper program......................................................................................... 26
Conclusion ....................................................................................................................................... 26
Recommendations to improve the program...................................................................................... 27

Overview & objectives of Mystery shopper project


Mystery shopping is a method used externally by market research companies, watchdog
organizations, or internally by companies themselves to measure quality of service, or
compliance with regulation, or to gather specific information about their products and services.
The identity of the mystery consumer is usually unknown by the establishment that is being
evaluated.
Some benefits of conducting a mystery shopper program are listed below.

Improving service levels


Checking staff performance
Keeping the clients satisfied, every time
Increasing clients loyalty
Improving the universitys name
Surveying your competitors
Benchmark against previous performance and competitors
Stimulating business growth
Will improve the ADU KPI (Key Performance Indicators) score.
Would help in accomplishing the ADU strategy goals below:
o 4.1 Optimize operational efficiency and effectiveness
o 5.1 Attracting and retaining highly qualified staff and faculty
o 6.2 increasing core business profitability

We conducted a total of 178 mystery


shopper inquiries in the ADU campus from
three dimensions which are

Phone Calls
Email inquiries
In-person visits

All the three dimensions included inquiries


from students, employees, and our vendors.

The mystery shopper details are in the below table.


The below table contains the list of participants in the mystery shopper program. Note that the external
stakeholders also consist of some of the students who played as an external company while doing the
calls.

Name

ID

Males
1
2
3
4
5
6

Mohammad Tahir Mahmood


Saeed Abdul Majeed
Muzammil Hussain Tabassum
Muhammad Saqib
Adil Naveed Khan
Zeeshan Ur Rahim Malik

1040411
1045482
1045801
1047772
1060177
1045532

Jan Maurice Spittel

1046040

7
8 Safi Amir
9 Bilal Amir

1045275
1052776

10 Jibran Hassan Ansari

1044736

11 Fahad Ahmed

1044729

Females
16
17
18
20
21
22
23
24
25
26
27

Jood Radwan Chaker


Minna khalil
Sara duraid
Batool Chreidi
Inasz Adi
Tamara Mustafa
Shaden Alomari
Rand Khalid
Nataly Mousa
Sara Al Abbasi
Malak AlZaghni

050-7886034
050-1662630
0501318800
0502878081
0567115089
0569520750
0509135631
0505616661
0508217979
0506107274
0503777685

1055229
Phone
Calls
1047473
Email
1049353
1051708
1045433
1032385
1060186 Personal
Visits
1045782
1047592

1) Staff
1
2
3
4
5
6
7
8
9
10

Name
Brijitha Elayadath
Afrah Sheriff
Moayad Suleiman
Jasir Illias
Omar Karim
Shila Moni
Mohammed Attia
Emily Delmonte
Ihab Khablawi
Mahmoud
Mahmoud Sabha

11 Anoop Abubacker
Sabeesh Kaleeluvila
12 Shoukathali
13 Yousif Babiker
14 Tahani Abu Oudeh
15
16
17
18

Abigal Galban
Shadi Jamal
Huda Iqbal
Iman Najm

Department
(IRE)
IT Services
IT Services
HR Dept.
HR Dept.
Marketing
ADU Foundation
Finance
Finance
Purchasing
Business Support &
facilities
Business Support &
facilities
BSF Office of Safety
& Security
Financial Aid &
Scholarship
Student Support
Services
BSF
Library
(SEDO)

Extension Number
5244
5953
5989
5917
5978
5966
5968
5603
5967
5856
5207
5977
5922
5701
987
773
5843

2) External Stakeholders
1
2
3
4

Name
Naheel Basil
Ched Nato
Tony
Reem Mouelhi

Company
External customer
One to one hotel
La Cuccina catering
Green Valley

Contact Number
055-4862240

Email

Implementation
Selection of the mystery shoppers
The required number of external stakeholder mystery shoppers was not huge and so the requirement
was kept discrete and the only method used to get the shoppers was word by mouth and direct
selection by the Vice Chancellor office. Some students also played as external stakeholders to get to this
number and to make the process easier and faster.
The external stakeholders were sent an invitation email and the ones interested were selected to be in
the mystery shopper program.
The requirement for the students was satisfied by the student council president as he has a lot of
interaction with students. He coordinated with the students using different media of communication to
get the required number.
Prior to their visit and work, a short training and an information session about the program and
objectives was prepared and given to the selected mystery shoppers.

The assessment process


The project commenced on Feb, 1st, 2016 and most of the employees who have some sort of interaction
in their work were contacted a few times over a period of two months by different mystery shoppers,
who filled a mystery shopper form after the interaction. The employees were contacted using phone,
emails and personal visits by the mystery shoppers. This give a reliable score and a better reflection of
the departments performance. The entire process will be carried out twice in a fiscal year, once at the
start and the second session a couple months before the end. The responses were collected and
evaluated after which the percentage score for each of the evaluated department can be calculated.
Almost all employees have to deal with some sort of interaction with their colleagues. Employees who
do not deal directly with students and external stakeholders faced more mystery shopper enquiries
from other departments to get a satisfactory score.
The objectives of this program is to find out how many of our criteria, mentioned in each section of the
report below, we satisfy and with what score. The entire results include scores of each department, Abu
Dhabi University Administrative Departments as a whole. The time line for the project is given in the
table below.
Step
1
Selection of mystery shoppers
2

Mystery shopper training

3
4
5

Mystery Shopper interactions


Evaluation and compiling results
Awards distribution

Time Line
Session 1
13 September 23
September
28 September 30
September
4 October 12 November
15 November 24 December
14 January 2015

Session 2
1 Feb 20 March
20 March 30 March
30 March -- 5 May
5 May 30 May
1 June 2016
7

Phone calls by students, employees & external stake holders


Introduction

As a professional, internationally known and growing organization, we should make sure that
even small details are followed correctly and hence encourage the caller to describe his
problem freely. The tone should be encouraging or at least not negative and the provided
solution should be satisfactory. All these are given to the mystery shoppers as yes/no questions
and their final verdict about the call is then asked. In this part they have a choice of 5 options
between very poor and excellent depending on how satisfied they are from the call depending
on the above 5 criteria.

Criteria for Evaluation


Below are the mentioned main criteria that are focused on in the report. The score below is the
average score out of 10 given to the respective criteria by each mystery shopper. This value is
obtained by calculating the percentage of the positive response and then converting it to get a
score out of 10.

Inquiries made on phone


Criteria
Speed of answer and whether the representative on phone used the
professional greeting or not.

Category
Availability of
respondent

Using the standard greeting Good morning. Thank you for calling Abu
Dhabi University, I am [***]. How may I help you?
The tone of the respondent
Behavior, knowledge
and Attitude
His phrases while putting the call on hold and handling other issues
The respondents ability to understand the problem
The respondents technical knowledge for type of contact
General questions
The appropriateness of the solution chosen by him, either directing the call
to the right department or any way he used to deal with the issue.
8

Department Results
1) Finance

Students: 20

Staff:

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff

9
8
8
9

9
9
NA
9
Total Score

Total
score
9
8.5
8
9
8.6

Rating of the Satisfaction Level (total 14 responses)


Very Poor
Number of
responses

Poor

Good

Very Good

Excellent

Average Score
(out of 10)
8

Best Employee (highest score): Fowzia Yasmin Khan, Ihab Keblawi

2) Human Resources

Students: 10

Staff:

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff

4
8
NA
9

7
9
NA
9
Total Score

Total
score
5.5
8.5
NA
9
7.6

Rating of the Satisfaction Level (total 17 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
7.1

Omar Karim

3) Business Support and Facilities

Students:

11

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff: 5
Staff

8
9
NA
8

9
9
NA
9
Total Score

Total
score
8.5
9
NA
8.5
8.7

*note: the scores are low for drivers but office staff scores are high

Rating of the Satisfaction Level (total 16 responses)


Very Poor

Poor

Number of
responses

Good
5

Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
8

Anoop Abubacker, Tessy Mattackal

4) Procurement

Students: 8

Staff: 5

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff

8
8
9
9

9
10
9
9
Total Score

Total
score
8.5
9
9
9
8.9

Rating of the Satisfaction Level (total 8 responses)


Very Poor
Number of
responses

Poor

Good
1

Very Good

Excellent

Average Score
(out of 10)
8.25

Best Employee (highest score): Mahmoud Sabha

10

5) IT

Students: 15

Staff:

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff

8
8
NA
9

9
8
9
9
Total Score

Total
score
8.5
8
9
9
8.6

Rating of the Satisfaction Level (total 17 responses)


Very Poor

Poor

Good

Number of
responses

Very Good

Excellent

Average Score
(out of 10)
6.9

Best Employee (highest score): Rina Mandigma, Moayad Sulieman

6) Al Ain Campus

Students:

Staff:

Students

Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions

Staff

8
9
NA
10

9
10
NA
10
Total Score

Total
score
8.5
9.5
NA
10
9.3

Rating of the Satisfaction Level (total 6 responses)


Very Poor

Poor

Number of
responses
Best Employee (highest score):

Good
2

Very Good

Excellent

Average Score
(out of 10)
8

Sajin Salim

11

Conclusion
From a total of 85 mystery shopper enquiries conducted in the phone calls category, the below
notes were concluded:

Average Department Score (out of 10)


8.4
8.2
8
7.8
7.6
7.4
7.2
7
6.8
6.6
6.4

8.25

7.1

Average call score: 8.61


Average call satisfaction score: 7.71
Positives:
Overall, Abu Dhabi Universitys telephone extensions were very professional and mostly
just need improvement in using the standard greeting. This is one of the few things that
didnt improve from last year.
They were effective at performing their task though they need improvement in making
the caller feel important and not being in a hurry to end the call
In 95% cases, the issue was solved within 10 minutes
Negatives:
On 79% occasions, the standard greeting was not used.
On 95% occasions, the employee did not suggest visiting the campus.
On 35% occasions, the employee did not wait for the caller to hang up.
75% of the calls were answered within 5 rings. The tone of all of the greeting was felt to have
been good, but with only 25% of staff using a salutation. Staff rarely used the standard
salutation and gave the University name in the greeting. There were quite a number of calls put
on hold or transferred and so the score for questions in the last section is reasonable.
12

The main challenge faced in this area was calling the line 2 or 3 times before someone
answered. A recommendation for this is to have an automatic call transferring system which
transfers the call to anyone else in the department or even the staffs voice added to the
currently used voice record option asking the caller to leave a message if they want to.
From all the mystery shopper calls conducted, 80.6% (according to the average score) of calls
were felt to have been handled professionally.

The best respondents from each department are mentioned in the table below

Department
Finance

Staff
Ms. Fowzia Yasmin

Mr. Ihab Keblawi


Human Resource
BSF
Procurement
IT

Mr. Omar Karim


Mr. Anoop Abubacker,
Ms. Tessy Mattackal
Mr. Mahmoud Sabha
Ms. Rina Mandigma

Al Ain Campus

Mr. Moayad Sulieman


Mr. Sajin Salim

Mr. Omer Karim receiving his award in the 2015 Mystery Shopper Program

13

Emails by students, employees & vendors

Introduction
In this part, we have 3 sections, the first assessing the timely response of the employee, the
second assessing the behavior and the third assessing the appropriateness of the solution and
the referred email. These sections are evaluated depending on how satisfied they are from the
email depending on the below 4 criteria. The scoring system is similar to the one used in the
previous section.

Criteria for Evaluation


Email Inquiries
Criteria
Speed of response and whether the representative on email used the
professional greeting or not.
The tone and language of the respondent
The respondents ability to understand the problem
The appropriateness of the solution chosen by him, either forwarding you to the
right department or any way he used to deal with the issue.

Category
Availability/
timely response
Behavior,
knowledge and
Attitude
General
questions

14

Department Results
1) Finance

Students: 7

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff: 5

Students

Staff

9
9
8
10

10
8
9
9
Total Score

Total
score
9.5
8.5
8.5
9.5
9

Rating of the Satisfaction Level (total 12 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
8.2

Jerick Inuyay

2) Human Resources

Students:

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff:

Students

Staff

7
8
NA
9

9
8
7
9
Total Score

Total
score
8
8
7
9
8

*note: this was the area with the most improvement from last year

Rating of the Satisfaction Level (total 12 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
7.2

Mallak Aldasouqi

15

3) Business Support and facilities

Students: 4

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff: 4

Students

Staff

8
9
10
8

8
8
7
8
Total Score

Total
score
8
8.5
8.5
8
8.25

Rating of the Satisfaction Level (total 8 responses)


Very Poor

Poor

Number of
responses

Good

Very Good

Excellent

Average Score
(out of 10)
7.5

Best Employee (highest score): Anoop Abubacker

4) Procurement

Students:

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff:

Students

Staff

8
7
9
8

10
7
8
9
Total Score

2
Total
score
9
7
8.5
8.5
8.25

Rating of the Satisfaction Level (total 6 responses)


Very Poor
Number of
responses

Poor

Good

Very Good

Excellent

Average Score
(out of 10)
7

Best Employee (highest score): Waseem Mahmoud

16

5) IT

Students:

Students

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff:

Staff

8
7
8
7

7
8
8
8
Total Score
No responses in most student enquiry cases and one staff enquiry case

Total
score
7.5
7.5
8
7.5
7.6

Rating of the Satisfaction Level (total 10 responses)


Very Poor

Poor

Good

Number of
responses

Very Good

Excellent

Average Score
(out of 10)
6.6

Best Employee (highest score): Afrah Sherif

6) Al Ain Campus

Students: 0

Staff:
Students

Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions

Staff

NA
NA
NA
NA

8
9
8
9
Total Score
No responses in most student enquiry cases and one staff enquiry case

7
Total
score
8
9
8
9
8.5

Rating of the Satisfaction Level (total 7 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
8.9

Shadi Jamal

17

Conclusion
From the 55 email mystery shopper enquiries conducted, the below notes were concluded:

Average Department Score (out of 10)


9
9
8.8
8.6
8.4
8.2
8
7.8
7.6
7.4

8.5
8.25

8.25

8.25

Average call score: 8.23


Average call satisfaction score: 7.57
Positives:
Overall, Abu Dhabi Universitys staff were good in handling email
They were effective at performing their task but need improvement in suggesting to
visiting the campus
In 80% cases, the issue was solved within 24 hours

Negatives:
On 90% occasions, the employee did not suggest visiting the campus when needed.
HR departments response rate to students and external stakeholders was very low.
Suggestion to visit the department was not given in over 85% cases
100% of staff included their name and signature in the email. All the information given was felt
to have been clear and written in plain English and Arabic.
The layout was considered professional (proper case, structured in paragraphs, salutation and
some form of ending) in 95% of emails overall, varying from 80% to 100%. The language was
always rated as professional and the tone was courteous.

18

The best respondents from each department are mentioned in the table below

Department
Finance
Human Resource
BSF
Procurement
IT
Al Ain Campus

Staff
Mr. Jerick Inuyay
Ms. Mallak Al Dasouqi
Mr. Anoop Abubacker
Mr. Waseem Mahmoud
Ms. Afrah Sherif

Mr. Shadi Jamal

Group picture of the staff winners and Mystery Shoppers

19

Personal Visits by students, employees & external


stakeholders

Introduction
The first part in this section is evaluating the Availability, attire and attitude of the employee
and the second is assessing the Language and issue handling. In this part, the mystery shoppers
had a similar choice of 5 options between very poor and excellent depending on how satisfied
they were from the visit depending on the below 6 criteria.

Criteria for Evaluation


In-Person Visits
Criteria
Availability
Attire of the representative & name tag
Did he/she use the standard professional greeting?
The representatives attitude, body language and tone
The representative ability to understand the problem
His/her phrases while handling your issue
The appropriateness of the solution chosen by him, either directing you to the
right department or any way he used to deal with the issue.

Category
Availability of
the respondent
Behavior,
knowledge and
Attitude
General
questions

20

Department Results
1) Finance

Students: 7

Staff: 3
Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

10
9
9

Staff

Total score

8
10
9
Total Score

9
9.5
9
9.2

Rating of the Satisfaction Level (total 10 responses)


Very Poor

Poor

Good

Very Good

Excellent

Number of
responses

Average Score
(out of 10)
8.8

Best Employee (highest score): Rola Abu ObidAllah

2) Human Resources

Students:

Staff:

Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

10
9
10

Staff
9
9
8
Total Score

Total score
9.5
9
9
9.2

Rating of the Satisfaction Level (total 11 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

Very Good

Excellent

Average Score
(out of 10)
8.9

Erickson Javid

21

3) Business Support and Facilities

Students:
Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

NA
NA
NA

0
Staff

9
9
10
Total Score

Staff: 5
Total score
9
9
10
9.3

Rating of the Satisfaction Level (total 5 responses)


Very Poor

Poor

Good

Very Good

Excellent

Number of
responses
Best Employee (highest score):

4) Procurement

Average Score
(out of 10)
9.2

Abdul rashid, Judy Lopez

Students: 1

Staff: 2
Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

10
9
8

Staff
10
8
8
Total Score

Total score
10
8.5
8
8.8

Rating of the Satisfaction Level (total 3 responses)


Very Poor

Poor

Number of
responses
Best Employee (highest score):

Good

Very Good

Excellent
1

Average Score
(out of 10)
7.3

Ms. Dianne Velasco

22

5) IT

Students: 3

Staff:
Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

8
8
7

Staff

Total score

10
8
8
Total Score

9
8
7.5
8.2

Rating of the Satisfaction Level (total 7 responses)


Very Poor

Poor

Good

Number of
responses
Best Employee (highest score):

6) Al Ain Campus

Very Good

Excellent

Average Score
(out of 10)
6.9

Amal Ahmed, Fareeda MTK

Students:

Staff:

Students

Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions

NA
NA
NA

Staff
8
9
8
Total Score

Total score
8
9
8
8.3

Rating of the Satisfaction Level (total 7 responses)


Very Poor
Number of
responses

Poor

Good
4

Very Good

Excellent

Average Score
(out of 10)
7.4

Best Employee (highest score): Ms. Feda Mustafa

23

Conclusion
From the 43 mystery shopper visits conducted, the below notes were concluded:

Average Department Score (out of 10)


9.4
9.2
9
8.8
8.6
8.4
8.2
8
7.8
7.6

9.2

9.2

9.3
8.8
8.2

8.3

Average call score: 8.83


Average call satisfaction score: 8.08
Positives:
The staff are very effective and the issue was solved in less than 10 minutes in 90% of
the cases
Most of the staff were available in this category unlike in email enquiries
Negatives:
On 85% occasions, the standard greeting was not used.
On 60% occasions, the employee was not wearing a name tag.
90% of staff were well, professionally dressed but only a few of them were wearing their name
tags. Around 70% of the staff didnt use a greeting before discussing the issue. The staff were
bilingual mostly and were able to assist in English and Arabic languages.
The issue was solved in less than 10 minutes in 90% of the cases whereas 10% cases took longer
than 10 minutes and 00% cases took longer than 20 minutes. The language and the behavior of
the employee was always rated as professional and the tone was courteous.
Counters of departments such as finance were over crowded especially during the due dates of
the fee payment. A recommendation here would be to have a separate counter or a separate
ticket for customers who are there just to enquire about anything.
24

The best respondents from each department are mentioned in the table below

Department
Finance
Human Resource
BSF
Procurement
IT
Al Ain Campus

Staff
Ms. Rola Abu ObidAllah
Mr. Erickson Javed
Mr. Abdul Rasheed,
Ms. Judy Lopez
Ms. Dianne Velasco
Ms. Amal Ahmed
Ms. Fareeda MTK

Ms. Feda Mustafa

Summarized Evaluation Results


Employees with the highest score from each department
Department
Finance

Phone Calls

Email Enquiries

Personal Visits

Ms. Fowzia Yasmin


Mr. Ihab Keblawi
Mr. Omer Karim

Mr. Jerick Inuyay

Ms. Rola Abu ObidAllah

Ms. Mallak Al Dasouqi

Mr. Erickson Javed

BSF

Mr. Anoop Abubacker,


Ms. Tessy Mattackal

Mr. Anoop Abubacker

Mr. Abdul Rasheed, Ms


Judy Lopez

Procurement

Mr. Mahmoud Sabha

Mr. Waseem Mahmoud

Ms. Dianne Velasco

IT

Ms. Rina Mandigma


Mr. Moayad Sulieman

Ms. Afrah Sherif

Ms. Amal Ahmed


Ms. Fareeda MTK

Al Ain Campus

Mr. Sajin Salim

Mr. Shadi Jamal

Ms. Feda Mustafa

Human Resource

ADU top 4: Anoop Abubacker (BSF), Omar Karim (HR), Jerick Inuyay (Finance), Moayad
Sulieman (IT)
The best employee from each department will receive gift vouchers worth between AED 500 to
AED 1000. The other five employees in the top 10 (exclusive of the best employee of all the
departments) will receive gift vouchers worth AED 100 to AED 1000.

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Employees in need of customer service training

The evaluation results of the staff with low score will be sent to the line manager

The line managers will have one to one discussion with these staff to explain the
importance of consistent quality customer service

Group customer service trainings will be arranged to improve their customer service
performance

Budget for the Mystery Shopper program


Costs for this program include some incentives such as vouchers, gifts which will be given to the
mystery shopper students, employees and vendors taking part in the program to ensure their
commitment to their parts. Some other costs include buying extra sim cards or other
equipment if needed. Another big part of the budget includes the awards given to the best
employees chosen from each category depending on the score they received.

Costs
Project miscellaneous expenses,
costs, gifts, telephone cards
Catering

Planned Budget

Actual Spending

AED 20,000

AED 15,000

AED 5,000
AED 25,000

AED 6,000
AED 21,000

Total Saving

Conclusion
Based on our studies, we conclude that Abu Dhabi University employees are efficient in
handling situations and the 85% satisfied people shows to prove that. This was a lot better than
last years results However, there is still a lot of room for improvement especially in the email
communication media. The cyclical feedback provided by the shoppers also pinpoints areas for
improvement and thus highlights the areas in need of training. These being:
Using standard greetings while answering phone calls or attending personal visits
Wearing name tags
Improving response rate in Emails/ promptness in replies
Suggest to visit the campus
Take time in solving each issue and not giving the impression of being in a hurry
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Recommendations to improve the program

Spend more time and have a complete structured plan including a list of enquiries a mystery
shopper has to perform
Distribute the enquiries roughly evenly throughout the evaluation period
Involve more students
Improve the training of mystery shoppers so more students can act as external stakeholders
Increase the number of enquiries
Develop a new E system for recording and processing the results
Use I pads for the surveys

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