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Table of Contents
Overview & objectives of Mystery shopper project .............................................................................4
The mystery shopper details are in the below table. ............................................................................... 5
Implementation .................................................................................................................................7
Selection of the mystery shoppers ........................................................................................................... 7
The assessment process............................................................................................................................ 7
Phone calls by students, employees & external stake holders .............................................................8
Criteria for Evaluation ............................................................................................................................... 8
Inquiries made on phone .......................................................................................................................... 8
Department Results .................................................................................................................................. 9
1)
Finance .......................................................................................................................................... 9
2)
3)
4)
Procurement .............................................................................................................................. 10
5)
IT.................................................................................................................................................. 11
6)
Conclusion ............................................................................................................................................... 12
Emails by students, employees & vendors ........................................................................................ 14
Introduction ............................................................................................................................................ 14
Criteria for Evaluation ............................................................................................................................. 14
Department Results ................................................................................................................................ 15
1)
Finance ........................................................................................................................................ 15
2)
3)
4)
Procurement ............................................................................................................................... 16
5)
IT.................................................................................................................................................. 17
6)
Conclusion ............................................................................................................................................... 18
Personal Visits by students, employees & external stakeholders ....................................................... 20
Introduction ............................................................................................................................................ 20
Criteria for Evaluation ............................................................................................................................. 20
Department Results ................................................................................................................................ 21
2
1)
Finance ........................................................................................................................................ 21
2)
3)
4)
Procurement ............................................................................................................................... 22
5)
IT ................................................................................................................................................. 23
6)
Conclusion ............................................................................................................................................... 24
Summarized Evaluation Results ........................................................................................................ 25
Employees with the highest score from each department .................................................................... 25
Employees in need of customer service training .................................................................................... 26
Budget for the Mystery Shopper program......................................................................................... 26
Conclusion ....................................................................................................................................... 26
Recommendations to improve the program...................................................................................... 27
Phone Calls
Email inquiries
In-person visits
Name
ID
Males
1
2
3
4
5
6
1040411
1045482
1045801
1047772
1060177
1045532
1046040
7
8 Safi Amir
9 Bilal Amir
1045275
1052776
1044736
11 Fahad Ahmed
1044729
Females
16
17
18
20
21
22
23
24
25
26
27
050-7886034
050-1662630
0501318800
0502878081
0567115089
0569520750
0509135631
0505616661
0508217979
0506107274
0503777685
1055229
Phone
Calls
1047473
Email
1049353
1051708
1045433
1032385
1060186 Personal
Visits
1045782
1047592
1) Staff
1
2
3
4
5
6
7
8
9
10
Name
Brijitha Elayadath
Afrah Sheriff
Moayad Suleiman
Jasir Illias
Omar Karim
Shila Moni
Mohammed Attia
Emily Delmonte
Ihab Khablawi
Mahmoud
Mahmoud Sabha
11 Anoop Abubacker
Sabeesh Kaleeluvila
12 Shoukathali
13 Yousif Babiker
14 Tahani Abu Oudeh
15
16
17
18
Abigal Galban
Shadi Jamal
Huda Iqbal
Iman Najm
Department
(IRE)
IT Services
IT Services
HR Dept.
HR Dept.
Marketing
ADU Foundation
Finance
Finance
Purchasing
Business Support &
facilities
Business Support &
facilities
BSF Office of Safety
& Security
Financial Aid &
Scholarship
Student Support
Services
BSF
Library
(SEDO)
Extension Number
5244
5953
5989
5917
5978
5966
5968
5603
5967
5856
5207
5977
5922
5701
987
773
5843
2) External Stakeholders
1
2
3
4
Name
Naheel Basil
Ched Nato
Tony
Reem Mouelhi
Company
External customer
One to one hotel
La Cuccina catering
Green Valley
Contact Number
055-4862240
Implementation
Selection of the mystery shoppers
The required number of external stakeholder mystery shoppers was not huge and so the requirement
was kept discrete and the only method used to get the shoppers was word by mouth and direct
selection by the Vice Chancellor office. Some students also played as external stakeholders to get to this
number and to make the process easier and faster.
The external stakeholders were sent an invitation email and the ones interested were selected to be in
the mystery shopper program.
The requirement for the students was satisfied by the student council president as he has a lot of
interaction with students. He coordinated with the students using different media of communication to
get the required number.
Prior to their visit and work, a short training and an information session about the program and
objectives was prepared and given to the selected mystery shoppers.
3
4
5
Time Line
Session 1
13 September 23
September
28 September 30
September
4 October 12 November
15 November 24 December
14 January 2015
Session 2
1 Feb 20 March
20 March 30 March
30 March -- 5 May
5 May 30 May
1 June 2016
7
As a professional, internationally known and growing organization, we should make sure that
even small details are followed correctly and hence encourage the caller to describe his
problem freely. The tone should be encouraging or at least not negative and the provided
solution should be satisfactory. All these are given to the mystery shoppers as yes/no questions
and their final verdict about the call is then asked. In this part they have a choice of 5 options
between very poor and excellent depending on how satisfied they are from the call depending
on the above 5 criteria.
Category
Availability of
respondent
Using the standard greeting Good morning. Thank you for calling Abu
Dhabi University, I am [***]. How may I help you?
The tone of the respondent
Behavior, knowledge
and Attitude
His phrases while putting the call on hold and handling other issues
The respondents ability to understand the problem
The respondents technical knowledge for type of contact
General questions
The appropriateness of the solution chosen by him, either directing the call
to the right department or any way he used to deal with the issue.
8
Department Results
1) Finance
Students: 20
Staff:
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff
9
8
8
9
9
9
NA
9
Total Score
Total
score
9
8.5
8
9
8.6
Poor
Good
Very Good
Excellent
Average Score
(out of 10)
8
2) Human Resources
Students: 10
Staff:
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff
4
8
NA
9
7
9
NA
9
Total Score
Total
score
5.5
8.5
NA
9
7.6
Poor
Good
Number of
responses
Best Employee (highest score):
Very Good
Excellent
Average Score
(out of 10)
7.1
Omar Karim
Students:
11
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff: 5
Staff
8
9
NA
8
9
9
NA
9
Total Score
Total
score
8.5
9
NA
8.5
8.7
*note: the scores are low for drivers but office staff scores are high
Poor
Number of
responses
Good
5
Very Good
Excellent
Average Score
(out of 10)
8
4) Procurement
Students: 8
Staff: 5
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff
8
8
9
9
9
10
9
9
Total Score
Total
score
8.5
9
9
9
8.9
Poor
Good
1
Very Good
Excellent
Average Score
(out of 10)
8.25
10
5) IT
Students: 15
Staff:
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff
8
8
NA
9
9
8
9
9
Total Score
Total
score
8.5
8
9
9
8.6
Poor
Good
Number of
responses
Very Good
Excellent
Average Score
(out of 10)
6.9
6) Al Ain Campus
Students:
Staff:
Students
Section
Availability of respondent
Behavior, knowledge and Attitude
Calls on hold
General questions
Staff
8
9
NA
10
9
10
NA
10
Total Score
Total
score
8.5
9.5
NA
10
9.3
Poor
Number of
responses
Best Employee (highest score):
Good
2
Very Good
Excellent
Average Score
(out of 10)
8
Sajin Salim
11
Conclusion
From a total of 85 mystery shopper enquiries conducted in the phone calls category, the below
notes were concluded:
8.25
7.1
The main challenge faced in this area was calling the line 2 or 3 times before someone
answered. A recommendation for this is to have an automatic call transferring system which
transfers the call to anyone else in the department or even the staffs voice added to the
currently used voice record option asking the caller to leave a message if they want to.
From all the mystery shopper calls conducted, 80.6% (according to the average score) of calls
were felt to have been handled professionally.
The best respondents from each department are mentioned in the table below
Department
Finance
Staff
Ms. Fowzia Yasmin
Al Ain Campus
Mr. Omer Karim receiving his award in the 2015 Mystery Shopper Program
13
Introduction
In this part, we have 3 sections, the first assessing the timely response of the employee, the
second assessing the behavior and the third assessing the appropriateness of the solution and
the referred email. These sections are evaluated depending on how satisfied they are from the
email depending on the below 4 criteria. The scoring system is similar to the one used in the
previous section.
Category
Availability/
timely response
Behavior,
knowledge and
Attitude
General
questions
14
Department Results
1) Finance
Students: 7
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff: 5
Students
Staff
9
9
8
10
10
8
9
9
Total Score
Total
score
9.5
8.5
8.5
9.5
9
Poor
Good
Number of
responses
Best Employee (highest score):
Very Good
Excellent
Average Score
(out of 10)
8.2
Jerick Inuyay
2) Human Resources
Students:
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff:
Students
Staff
7
8
NA
9
9
8
7
9
Total Score
Total
score
8
8
7
9
8
*note: this was the area with the most improvement from last year
Poor
Good
Number of
responses
Best Employee (highest score):
Very Good
Excellent
Average Score
(out of 10)
7.2
Mallak Aldasouqi
15
Students: 4
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff: 4
Students
Staff
8
9
10
8
8
8
7
8
Total Score
Total
score
8
8.5
8.5
8
8.25
Poor
Number of
responses
Good
Very Good
Excellent
Average Score
(out of 10)
7.5
4) Procurement
Students:
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff:
Students
Staff
8
7
9
8
10
7
8
9
Total Score
2
Total
score
9
7
8.5
8.5
8.25
Poor
Good
Very Good
Excellent
Average Score
(out of 10)
7
16
5) IT
Students:
Students
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff:
Staff
8
7
8
7
7
8
8
8
Total Score
No responses in most student enquiry cases and one staff enquiry case
Total
score
7.5
7.5
8
7.5
7.6
Poor
Good
Number of
responses
Very Good
Excellent
Average Score
(out of 10)
6.6
6) Al Ain Campus
Students: 0
Staff:
Students
Section
Availability/ timely response
Behavior, knowledge and Attitude
Referred Email
General questions
Staff
NA
NA
NA
NA
8
9
8
9
Total Score
No responses in most student enquiry cases and one staff enquiry case
7
Total
score
8
9
8
9
8.5
Poor
Good
Number of
responses
Best Employee (highest score):
Very Good
Excellent
Average Score
(out of 10)
8.9
Shadi Jamal
17
Conclusion
From the 55 email mystery shopper enquiries conducted, the below notes were concluded:
8.5
8.25
8.25
8.25
Negatives:
On 90% occasions, the employee did not suggest visiting the campus when needed.
HR departments response rate to students and external stakeholders was very low.
Suggestion to visit the department was not given in over 85% cases
100% of staff included their name and signature in the email. All the information given was felt
to have been clear and written in plain English and Arabic.
The layout was considered professional (proper case, structured in paragraphs, salutation and
some form of ending) in 95% of emails overall, varying from 80% to 100%. The language was
always rated as professional and the tone was courteous.
18
The best respondents from each department are mentioned in the table below
Department
Finance
Human Resource
BSF
Procurement
IT
Al Ain Campus
Staff
Mr. Jerick Inuyay
Ms. Mallak Al Dasouqi
Mr. Anoop Abubacker
Mr. Waseem Mahmoud
Ms. Afrah Sherif
19
Introduction
The first part in this section is evaluating the Availability, attire and attitude of the employee
and the second is assessing the Language and issue handling. In this part, the mystery shoppers
had a similar choice of 5 options between very poor and excellent depending on how satisfied
they were from the visit depending on the below 6 criteria.
Category
Availability of
the respondent
Behavior,
knowledge and
Attitude
General
questions
20
Department Results
1) Finance
Students: 7
Staff: 3
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
10
9
9
Staff
Total score
8
10
9
Total Score
9
9.5
9
9.2
Poor
Good
Very Good
Excellent
Number of
responses
Average Score
(out of 10)
8.8
2) Human Resources
Students:
Staff:
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
10
9
10
Staff
9
9
8
Total Score
Total score
9.5
9
9
9.2
Poor
Good
Number of
responses
Best Employee (highest score):
Very Good
Excellent
Average Score
(out of 10)
8.9
Erickson Javid
21
Students:
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
NA
NA
NA
0
Staff
9
9
10
Total Score
Staff: 5
Total score
9
9
10
9.3
Poor
Good
Very Good
Excellent
Number of
responses
Best Employee (highest score):
4) Procurement
Average Score
(out of 10)
9.2
Students: 1
Staff: 2
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
10
9
8
Staff
10
8
8
Total Score
Total score
10
8.5
8
8.8
Poor
Number of
responses
Best Employee (highest score):
Good
Very Good
Excellent
1
Average Score
(out of 10)
7.3
22
5) IT
Students: 3
Staff:
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
8
8
7
Staff
Total score
10
8
8
Total Score
9
8
7.5
8.2
Poor
Good
Number of
responses
Best Employee (highest score):
6) Al Ain Campus
Very Good
Excellent
Average Score
(out of 10)
6.9
Students:
Staff:
Students
Section
Availability of the respondent
Behavior, knowledge and Attitude
General questions
NA
NA
NA
Staff
8
9
8
Total Score
Total score
8
9
8
8.3
Poor
Good
4
Very Good
Excellent
Average Score
(out of 10)
7.4
23
Conclusion
From the 43 mystery shopper visits conducted, the below notes were concluded:
9.2
9.2
9.3
8.8
8.2
8.3
The best respondents from each department are mentioned in the table below
Department
Finance
Human Resource
BSF
Procurement
IT
Al Ain Campus
Staff
Ms. Rola Abu ObidAllah
Mr. Erickson Javed
Mr. Abdul Rasheed,
Ms. Judy Lopez
Ms. Dianne Velasco
Ms. Amal Ahmed
Ms. Fareeda MTK
Phone Calls
Email Enquiries
Personal Visits
BSF
Procurement
IT
Al Ain Campus
Human Resource
ADU top 4: Anoop Abubacker (BSF), Omar Karim (HR), Jerick Inuyay (Finance), Moayad
Sulieman (IT)
The best employee from each department will receive gift vouchers worth between AED 500 to
AED 1000. The other five employees in the top 10 (exclusive of the best employee of all the
departments) will receive gift vouchers worth AED 100 to AED 1000.
25
The evaluation results of the staff with low score will be sent to the line manager
The line managers will have one to one discussion with these staff to explain the
importance of consistent quality customer service
Group customer service trainings will be arranged to improve their customer service
performance
Costs
Project miscellaneous expenses,
costs, gifts, telephone cards
Catering
Planned Budget
Actual Spending
AED 20,000
AED 15,000
AED 5,000
AED 25,000
AED 6,000
AED 21,000
Total Saving
Conclusion
Based on our studies, we conclude that Abu Dhabi University employees are efficient in
handling situations and the 85% satisfied people shows to prove that. This was a lot better than
last years results However, there is still a lot of room for improvement especially in the email
communication media. The cyclical feedback provided by the shoppers also pinpoints areas for
improvement and thus highlights the areas in need of training. These being:
Using standard greetings while answering phone calls or attending personal visits
Wearing name tags
Improving response rate in Emails/ promptness in replies
Suggest to visit the campus
Take time in solving each issue and not giving the impression of being in a hurry
26
Spend more time and have a complete structured plan including a list of enquiries a mystery
shopper has to perform
Distribute the enquiries roughly evenly throughout the evaluation period
Involve more students
Improve the training of mystery shoppers so more students can act as external stakeholders
Increase the number of enquiries
Develop a new E system for recording and processing the results
Use I pads for the surveys
27