IBM2702 International Business Environment

2-2016 ALL SECTIONS

ASSUMPTION UNIVERSITY
ASSUMPTION UNIVERSITY
MARTIN DE TOURS SCHOOL OF MANAGEMENT
MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS
AND ECONOMICS
DEPARTMENT OF INTERNATIONAL BUSINESS MANAGEMENT
DEPARTMENT OF INTERNATIONAL BUSINESS MANAGEMENT
SYLLABUS 2
SYLLABUS 2-2016
2016

Martin de Tours School of Management and Economics Vision and Mission
Vision:
Leading International Business School in the ASEAN region
Mission:
Shaping Graduates towards Global Business Excellence
Assumption Universitys Uniqueness and Identity
Uniqueness of the University: An International Catholic University
Identity of AU Students: Ethics
English Proficiency
Entrepreneurial Spirit

COURSE TITLE

IBM 2702 International Business Environment

PREREQUISITE

BG 2401 Microeconomics

LECTURERS

A. Poomchoke Indrakosit
A. Wendy Colleen Farrell
A. Nang Sarm Siri
A. Panjarat Phumpradab
A. Thitipat Podok
A. Yanida Siamwalla
Global business environment focusing on economics, socialcultural, and political, regulatory and legal dimensions of
international business environment, international business
theories, global business environment, FDI, trade policies,
institutional arrangements, government business relationships,
global perspectives, challenges and opportunities in the
competitive business environment.

COURSE DESCRIPTIONS

IBM2702 International Business Environment

COURSE OBJECTIVES

REQUIRED TEXT BOOK

REFERENCE

2-2016 ALL SECTIONS

The course will enable the students:

1. To develop an understanding of the concept of
globalization and its impact on international business.
2. To develop an understanding of the role of culture in
international business.
3. To learn basic terms, concepts and theories of
economics, finance, marketing and management in
relation to international business.
4. To integrate the various concepts learned in developing
an understanding of the dynamic nature of international
business.
Charles W. L. Hill, William Hernandez-Requejo : Global
Business Today. Global Edition : Mc Graw Hill.
Czinkota, M. R., Ronkainen I. A, and Moffett M. H. (2004),
Fundamentals of International Business. Thomson (SouthWestern): Ohio.

TENTATIVE CLASS SCHEDLE
Class

TOPICS

Chapter 1: Globalization

2
3

Chapter 2: National Differences in Political Economy

Chapter 3: Political Economy & Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics in International Business

Chapter 6: International Trade Theory

Chapter 7: The Political Economy of International Trade

Review
IBM2702 MID-TERM EXAM: March 10, 2017. 9:00- 11:00 hrs.

Chapter 8: Foreign Direct Investment

10

Chapter 9: Regional Economic Integration

11

Chapter 10: The Foreign Exchange Market

12

Chapter 12: The Strategy of International Business

13

Chapter 13: Entering Foreign Markets

14

Chapter 14: Exporting, Importing, and Countertrade

15

Chapter 16: Global Marketing and R&D

IBM2702 FINAL EXAM: May 23, 2017. 9:00-12:00 hrs.

Note: Please check the exam time and date again with the Registrar Office.

IBM2702 International Business Environment

2-2016 ALL SECTIONS

REQUIREMENTS/MARK ALLOCATION

Active Class Participation

5%

In-Class Assignments

10%

Quizzes (2 quizzes@7.5% marks each)

15%

Mid-Term Examination

30%

Final Examination

40%

TOTAL

100%

ACTIVE CLASS PARTICIPATION (5%)
Class participation provides students with the opportunity to share their ideas and analyses with
others in class. Students are not expected to have the right answers, nor are students
expected to dominate the discussion in every class. Each student is, however, required to be
prepared and contribute regularly to the classroom discussion. The evaluation scheme is
designed to encourage participation in terms of both the quality and quantity of participation.
IN-CLASS ASSIGNMENTS (10%)
In-class assignments are intended help students enhance their understanding of the concepts
and theories presented in class and in the textbook. These assignments include a country
profile assignment, several short cases (both text and audio-visual cases), and map tests. There
are no make-ups for in-class assignments missed by students.
QUIZZES (2 quizzes * 7.5% each)
There are two one-hour quizzes throughout the semester. The IBM2702 quiz schedules are as
follows:
Quiz

Suvarnabhumi Campus

Time

Quiz I (1 hour)

February 25, 2017 (Sat.)

13:30 14:30hrs.

Quiz II (1 hour)

April 22, 2017 (Sat.)

13:30 14:30hrs.

Note that the IBM2702 quiz will be held at the Suvarnabhumi campus.


EXAMINATIONS (Midterm 30%; Final 40%)
Both midterm and final examinations will focus on the fundamentals of international business,
with particular emphasis on globalization, various forces of globalization, global trade and
investment, global finance and operations. Question formats may include multiple choices,
true/false, short answers, and essay type questions.
Exam
Midterm Exam (2 hours)
Final Exam (3 hours)

Date

Time

March 10, 2017

9:00 11:00

May 23, 2017

9:00 12:00

IBM2702 International Business Environment

2-2016 ALL SECTIONS

Note: Please check the exam time and date again with the Registrar Office
Students will not be admitted to the quizzes, mid-term exam, and final exam later than 10
minutes after quizzes and exams begin.
STUDENT GRADE INQUIRIES
Every student enrolled in a course has the right to review his/her performance scores and
examinations. Any student who would like to make a grade inquiry must fill out a petition form
signed by IBM chairperson or the respective course lecturer, and submit it to the Martin de
Tours School of Management and Economics office at MSM 2nd floor, Suvarnabhumi Campus
within one month after the semester grades have been announced.
CLASS MANAGEMENT POLICIES

Students must comply with the dress code and attendance policies of the University.
Any sort of class disturbance like walking in and out between lectures, use of mobile
phones, socializing with classmates after class has begun are strictly prohibited.
Section surfing is not permitted under any circumstances. Students must attend their registered
section.
The School of Management strictly prohibits plagiarism (i.e. copying the words or ideas of
another without giving credit).
Students found copying a friends work or assignments will be penalized and under extreme
cases will be referred to Academic Affairs for further investigation.
Attendance will be checked on the first class of the semester and in every single class
thereafter. The total number of absences will be counted starting from the first day of the class
in the semester. Students excuses for absences including adding the subject late, medical
reports, being away for work and travel programs, etc. will not be considered under any
circumstances.



AU DRESS CODE REQUIREMENTS

Following are the Universitys dress codes students are obligated to strictly observe upon
entering campus, attending classes, and using the Universitys facilities on weekdays, except
in sport arenas, AU mall and resident halls:
in sport arenas, AU mall and resident halls:
P Tuck the rim
Tuck the rim of their shirts or blouses in their trousers or skirts,
P Wear only black, brown, dark blue or gray coloured trousers (for male students), and
kneeknee-length straight skirts (for female students)
length straight skirts (for female students)
P Please note
Please note that when attending the Universitys formal functions i.e. examinations,
that when attending the Universitys formal functions i.e. examinations,
quizzes, ethic seminar, class presentations, field trips etc., students are required to
wear full uniform with the design stipulated in the Universitys dress code.
Furthermore, the dress codes also proscribe the wearing of the following:
Furthermore, the dress codes also proscribe the wearing of the following:
O
O
O
O
O

belowbelow-waist trousers or skirt.

waist trousers or skirt.
tight trousers/blouses, or short skirt.
tight trousers/blouses, or short skirt.
trousers or skirts made from jeans, corduroy or velvet.
trousers or skirts made from jeans, corduroy or velvet.
trousers with the design resemble to jeans (for male students).
trousers with the design resemble to jeans (for male students).
halfhalf-pleated skirt with design similar to straight skirt o n the upper part and pleated
skirt on the bottom part (for female students).
skirt on the bottom part (for female students).

Breaching the aforementioned dress codes will result in students being denied entry or
being requested to leave the universitys premises, or being dismissed from classes in
such case, students may lose their class attendance. The rule of debarment will also be
such case, students may lose their class attendance. The rule of debarment will also be
applied to the students with less than 80% class attendance.

(Lecturers and university officers have been authorized to deny university entry permission to
students violating this regulation and to request them to leave universitys premises, as well as
to confiscate their student ID card)

IBM2702 International Business Environment

2-2016 ALL SECTIONS

Please note that all AU students are obligated to carry the Universitys student ID card
upon entering the Universitys premise, and present it to the University Officers upon
being requested. Failing to present their student ID card irrespective of reasons will
subject students to a fine of up to 200 baht.

Remark:
Remark: Students whose ID cards are confiscated are required to contact Student s Affairs
Office (13 th floor, CL Building; or 3 rd floor, Students Organization Building for the ID card being
confiscated at Suvarnabhumi campus or Hua Mak campus respectively), within 5 working days
after their ID cards are confiscated to retrieve their I D cards, pay a fine of up to 200 baht, and
be informed about other punitive actions, if any. Students who do not retrieve their ID cards
within the stated period will be required to apply and pay 200 baht fee for their new students
ID card. The process of applying for the new ID cards requires students to obtain a letter from
ID card. The process of applying for the new ID cards requires students to obtain a letter from
Office of Students Affairs to verify the termination of their ID cards, and subsequently contact
the Bank officers for their new ID cards.) For future reference, it is advisable for the students to
ask for names of lecturers or officers who confiscated their ID cards.
"Time Conflict Examination Application Procedure"
"Time Conflict Examination Application Procedure"
Period to applying for time conflict examination.
AT1. As stipulated in the registration regulations, only graduating students will be allowed to
appear for the time conflict examinations without obtaining Dean's approval, provided
that their petition is turned in to the Office of Registrar within specified period (refer to
AT3), as such, the non-graduating students must ascertain during the pre-registration and
adding periods that the subjects they prefer to enroll or add do not have examination time
conflict.
AT2. Should the non-graduating students wish to enroll or add the subjects with conflicting
examination time, advices and approval for the time conflict examination must be
obtained from the Dean prior to their registration of the subjects. The Dean concerned
may exercise his/her discretion in declining the non-graduating students' request for
time conflict examination. The decision of the Dean pertaining to the request is final.
(The remaining Time Conflict Examination Application Procedure, Law on smoking cigarette,
and Restrictions on Foods and Drinks in the classroom buildings are on page 2)
AT3. All petitions for the time conflict examination for both graduating and non-graduating
students who obtain the Dean's approval must be submitted to Office of Registrar within
the first three weeks (15 working days) of the semester/summer session.
AT4. The students need to keep the "receipt" issued by the Office of Registrar, and present it
to the Office in case that their names are not included in the "time conflict examination
list".
AT5. Ignorant of the Time Conflict Examination Application Procedures or personal reasons
causing students to miss the Time Conflict Examination Applications dead line are not
justifiable reasons for the late submission of the Time Conflict Examination Application.

Checking the time conflict examination schedule and venue
SV1. The students are also required to contact Office of the Registrar five working days before
the first day of the examination period for the time conflict examination schedule as well
as the "time conflict examination room". Usually the date of the examination with time
conflict would remain unchanged, while the examination time would be rescheduled
i.e. one subject would take place before the other - "back-to-back examinations", and
the venue would be the examination room designated only for Time Conflict
Examination".
Venue for Time Conflict Examination
The students must appear for the examinations, only in the assigned "Time Conflict Examination
Room". Should the students sit for the examination of any subject with time conflict
examination in regular examination rooms, they will not be allowed to appear for another
examination or apply for "late examination", and will hence obtain automatic withdrawal for
the subject.

IBM2702 International Business Environment

2-2016 ALL SECTIONS

Law on smoking cigarette

As the Health Ministry stipulates the University as a health protection area where smoking is
prohibited, hence smoking cigarette
cigarette is only allowed in the designated areas. Breaching the
law will subject students to a fine of 2,000 baht.

Restrictions on Foods and Drinks in the classroom buildings
Restrictions on Foods and Drinks in the classroom buildings
Foods and Drinks are not allowed to be brought into classroom buildings. Should the students
violate the regulation; the students ID card will be confiscated.


Office of Vice President for Academic Affairs