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Tushar Nandkeoliar
Section A, Roll No- 84
IntroductionUnderstanding Science and technology studies and what impact it has on the
society, I tried to read and understand chapter 1, 2, 3, 4 and 8 of Sismondo
(2010) and below is my attempt to review the same.
As a youngster, the universe of science was acquainted with me as basic
science. At that point, what I comprehended from it was somewhat that material
science juggled with measurements of time, space, and speed and so forth also
some forms of science resembled math and others with containers and also the
plant and human physiology.
The investigation of science innovation and society helps us comprehend
ourselves better. We people have dependably been interested about the world
around us and have dependably scrutinized the unimportant to recognize the
rationale that holds everything together in place. With evolving times, we have
developed on the learning and utilized it to tackle the issues that we confront as
a general public. Technology is only the utilization of science. The viable use of
all the satisfactory and additionally exploratory speculations in structures that
have framed an indispensable part of the human life involves innovation.
Science and Technology as social establishments have unmistakable structures,
duties, practices, and talks that shift crosswise over societies and change after
some time. As a research, it addresses questions like: is there an experimental
strategy; what makes exploratory certainties believable; and how does science
identify with religion?
It also concerns itself more with the effects and control of science and
technology, with specific spotlight on the dangers that S&T may pose to peace,
security, group, popular government, natural supportability, and human
qualities. Driving this collection of exploration are inquiries like the
accompanying: in what capacity given to states set needs for research
subsidizing; how life structures are protected; in what manner the social orders
measure dangers and set wellbeing models; and by what it means to specialists
who convey the explanations behind their judgments to people in general.
Review:
Theory of Falsification:
Nothing should be accepted as it is, and we should not be on a quest to prove
and confirm a theory, rather a theory should be first falsified. Developed by Karl
Popper, falsification is the rational dismissal of theories on the basis of empirical
data. A process of deriving observations from theory, it is a belief that for any
ideologies
they
had.
Jobs was a person who wanted to deliver a product which is very simple to use
yet of the best quality possible. He truly believed in " simplicity" being the
ultimate most sophistication. He wanted the product to be perfect, even the
parts which were not visible to the end user like inner wiring of the computers.
He stressed for innovation and wanted products to be made at the cross section
of liberal arts and technology. He never believed in market research. He believed
the consumer does not know what it wants until Apple, his company makes a
product and provide it to them. He believed in making a closed system where the
software, hardware all of it was controlled by a single company or in the words of
Walter
Issacson
"
end
to
end
"
control
over
the
product.
Bill Gates, unlike Jobs, believed in strategies already in use. He wanted his
products to reach to most parts of the world and for that he was ready to make
compromises with a minimalist design and settle for a cheaper complex design
for his products. He was a good programmer too and was rather more interested
in software. His company Microsoft outsources various components which are
then assembled to give a product.That is he does not believe in system to be
closed. He rather believes in the long run, "open" systems will be successful.
Unlike apps written for Apple which are highly scrutinized to follow set standard,
Gates believes that unless outside developers modify things, innovation cant be
achieved.
As a result, Apple products are concentrated in the hands of those who can
afford it while Microsoft has delivered products which can be used even by the
comparatively poor classes. However, Apple is estimated to be more valuable
than Microsoft as a company interestingly. And these two companies have had
different
impacts
on
the
world.
These two different geniuses once worked together with Bill writing software for
Apple. And the so called "rivalry" started with Microsoft using the same GUI
technology as the one being used by Apple, but it rather matured into a clash of
ideas : whether the open system is better or the closed one, whether the
product should be simple( in terms of use and component placement)
yet expensive or a little complicated and modestly priced.
But why Steve jobs was more well admired than Bill Gates and Microsoft?
When Microsoft had a virtual monopoly in the PC market, the public perception of
Bill Gates was really negative. Apple was considered an underdog for a good twothree decades. Also, Bill Gates public image was negative during his trial
defending Microsoft's business practice (Explorer as the default web browser
instead of letting consumers decide between Explorer and Netscape, etc).
Someone actually threw a pie at Bill Gates, regarding him as the embodiment of
all that is wrong with capitalism.
Similar to the popular Apple commercial, the public perception is that Steve Jobs
is fun/relaxed whereas Bill Gates is boring/work-oriented. Notice the different
attire.
Like the popular Apple commercial, the public perception is that Steve Jobs is
artistic/cool whereas Bill Gates is nice and geeky. Also, Steve Jobs is a born
marketer with lines like, "Computers are like bicycles for our mind." He's able to
explain technically challenging material and make it accessible.
both men are associated with their company and products. Iphone was
revolutionary and cool and that just reinforces the perception of Steve Jobs as
this creative genius. Windows was evolutionary and business-oriented ("boring")
which reinforces the perception of Bill Gates as being a highly intelligent,
business-oriented person.
Conclusion:
Jobs showed the world how to build a one-man company and that society and its
perceptions play a huge role in it as well. He built exquisite products and
convinced the people to create a demand for it themselves and now we can see
how people line up in front of stores for a new i-phone or place orders online
months before its launch.
Steve jobs used many different STS theories in his life to establish and develop
the APPLE brand, he was able to successfully understand the society and its need
for the latest technology and perceived its impact on the world.