Aaditya Pandey

Master of Business Administration

Department of Management Studies, IIT Roorkee
Email: aadityaanu@gmail.com Ph.: +91-7409225337/8804588401

PROFESSIONAL EXPERIENCE

24 Months

Marketing Executive, IMS Learning Resources Pvt Ltd., Patna

July 14 June 16
Managed and strategically re-booted the marketing section for IMS Learning Resources Pvt Ltd., Patna.
Handled products and promotions section diligently to stronghold the market base in entire Patna and adjacent areas.
Specifically segmented colleges, institutes and different study circles to motivate students and target audience.
Arranged seminars and guest lectures of eminent personalities in different colleges in Patna.
Introduced new schemes to increase intake and consecutively revenues.

ACADEMICS
Degree

Institute/University/Board

MBA

Indian Institute of Technology, Roorkee

B.Tech

Year

%/CGPA

2016-Present

90.70%

Lovely Professional University, Punjab

2010-2014

71.64%

Class XII

Kendriya Vidyalaya Kankarbagh, Patna

2009

78.17%

Class X

Kendriya Vidyalaya III, Jamnagar

2007

84.4%

ACADEMIC/PROFESSIONAL - KEY ACCOMPLISHMENTS

Successfully executed Girl Child Higher Education Coaching Initiative to encourage girl students to join IMS, Patna.
Appreciation Certificate for increment in enrolment, IMS Patna. (45.23% in 2015 over 2014 & 82.78% in 2016 over 2015).
Appreciation Certificate for Project from LSNetX (LIBSYS).
Google AdWords Certified, Google
Certification Course in Market Research & Consumer Behaviour & Positioning by IE Business School.

POSITIONS OF RESPONSIBILITIES

Co-ordinator ParaDIGM, The Digital Marketing Club, DoMS, IIT Roorkee, July16 Present.
Co-ordinator The Silent Canvas at THOMSO16 - An annual event of IIT Roorkee.
Manager The B-School & U: The Meet (14th Dec 2016) An Annual Event of IMS Learning Resources Pvt. Ltd., Patna.

LIVE PROJECTS/INTERNSHIPS/TRAININGS

IMS Patna Marketing Strategies (Digital & Traditional), Targeting online segments, creating awareness, gauging student
interests and executing traditional strategies.
24 Nov16 Present
IMS Kolkata Managing digital platform of IMS Kolkata, thus providing a smooth bridge between institute and its
students. Taking care of contents. Insights and Data Analysis are where I primarily worked on.
24 Nov16 Present
LSNetX (Project from LIBSYS): Market Research and Content Writing for LSNetX. Delivered a Marketing Plan and Sales
Plan for its Product.
01 Oct16 30 Oct16
Digital Marketing Project for WeWorkWeekends - Competitors Analysis, Website Health Check, Keyword Research and
Website Optimization.
Aug16 26 Oct16

EXTRA CURRICULAR ACTIVITIES AND INTERESTS

Event Manager THE B-SCHOOL & U: THE MEET, 14th Dec 2016, an annual event of IMS Patna. Managed sections from
promotions (traditional and digital), finance, event process and inventory to delegating workforce to manage more than
18 B-Schools interaction to MBA aspirants and shared my DoMS, IIT-R experiences to them.
Event Coordinator The Silent Canvas, a Social Initiative for ANUSHRUTI , a School for differently-abled children by IIT
Roorkee, for THOMSO16, The National Level annual event of IIT Roorkee.
Achiever Certificates for various Co-Curricular Activities at KV Jamnagar and KV Kankarbagh, Patna.
Highly inclined for Spirituality, Philosophy, and Contemporary Indian History.
An Ardent Reader and Passionate Writer.

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