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Portfolio Leadership: Branding, Communication, and Impact

Spring, 2017
Course Number: OLC 6202
Professor: Dr. Sybril Brown (Dr. Syb)
Credit: 3 hrs.

Class Location: Janet Ayers Academic Center, Room 5001

Class Time: Saturdays, January 14, 28, February 11, 25 8am-5pm


Office Hours: By appointment. My office is located in the Johnson Center, Room
454.
Please email me to schedule an appt. at Sybril.Brown@belmont.edu or call at (224)
377-9258. Office number: 615-460-6383. Twitter: @drsyb
Course Description:
OLC 6202 Portfolio Leadership: Branding, Communication, and Impact.
(3) This course focuses on cultivating an intentional, professional identity, brand
and mission. Digital assets are prime real estate in the virtual world. Knowing
how to craft a portfolio, platform and pubic dialogue in the virtual world are skills a
leader must have. Its not what you say, its how, when, where and to whom you say
it. In the virtual world, online leadership takes many forms: brand management,
corporate communication, peer-to-peer communities and so on. An effective leader
must understand social media, branding and how to influence online audiences.
Students will also learn how to leverage online platforms to lead conversations on
critical topics affecting leaders in the areas of communication and branding.

Course Objectives:
The objective of the class is to:
* Review the principles of marketing and branding, and relate them to personal
reputation

* Provide best practices for self-communication to teammates, supervisors, clients,


and potential employers
* Expose students to innovations in social media platforms
* Challenge students to critically think about the implications of the diffusion of
innovations through the various digital communication channels.
* Promote an environment conducive to innovative and lateral thinking.
* Prepare students for the job market of the future
* Discuss the importance of a leaders personal brand and the ability to
communicate it effectively
Course Objectives:

To craft a 21st century portfolio for various outlets using sites like LinkedIn,
Pinterest and Canva.
To cultivate a mission statement and message for external communications.
This act of consistency will help the student begin and or solidify their
branding process.

Expose students to innovations in social media platforms

Challenge students to critically think about the implications of the diffusion


of innovations through the various digital communication channels.

Promote an environment conducive to innovative and lateral thinking.

Learn how to select a topic, research, select guests, determine questions and
facilitate an online production in the form of a Twitter Chat and Google
Hangout

Course Requirements:
1. Attendance & Participation: The design of this course makes
participation in each class session mandatory not only to your own
learning but also to the engagement and success of the entire group.

Therefore your attendance at every class session isnt optional. In


addition, we will be using the Google Plus platform. It will allow us to
maintain a substantive virtual conversation where you can make
substantive contributions through critical analysis, content creation and
discussion. Dont waste time, yours, your classmates or mine. You are
expected to read, watch and analyze what you post. You are also to find
information of greatest interest to you and comment on your classmates
posts.
Your active participation in class by asking questions, contributing to
discussion, working with classmates, etc. is vital to our collective success
and therefore is strongly weighted in evaluation.
2. Attendance
The attendance policy has been amended to reflect the nature of the
hybrid course. This class meets partially online. Attendance for
weekend classes in person is mandatory. Your participation in online
activities in real time is mandatory. Unforeseen circumstances may be
discussed.
A. Official University Attendance Policy
i. Student Class Attendance and Absences
Belmont University is committed to the idea that regular
class attendance is essential to successful scholastic
achievement. Absence is permitted only in cases of illness or
other legitimate cause. Attendance is checked from the first
class meeting. Late registrants will have accrued some
absences prior to formal registration in the course. In the
case of excused absence from class, students have the right
and responsibility to make up all class work missed.

ii. Provost's Excused Absences


If a class absence is necessary because of an activity by
another class or university organization, the sponsor of the

activity will provide a detailed memorandum on the


letterhead of the unit to the Provost at least two (2) weeks
prior to the event. The memo will provide the names of
students involved, the type of event, and the date range of the
event. If approved the Provost will countersign the memo,
generating a Provost's Excuse, and copies will be provided by
the sponsor to each student to present to instructor as an
excused absence with the allowance for the student to make
up missed class work.
Absences not Covered by the Provost's Excuse
When the number of absences (other than those addressed in the Provost's Excuse)
exceeds three times the number of regularly scheduled class meetings per week
(20% of class meetings during regularly scheduled summer terms), the student may
receive the grade of "FN" (failure for non-attendance).

iii. Student responsibilities


Students are responsible for notifying faculty members if
they miss class(es). They are to provide documentation in
support of absenteeism for the faculty member to review and
evaluate according to course attendance policies. Students
with excused absences (as approved by the faculty or through
the Provost's Excuse) are able to make up all classwork
missed during the absenteeism period.
3. Preparation: The 4-weekend format of this course makes preparation
between sessions essential. Your learning and contribution to the class
depend upon your engagement and preparation outside of class sessions.
Diligent reading and thoughtful preparation of course assignments foster
your own development and enables you to contribute effectively to others.

Google Plus Set-Up


You are also required to join the private Google Plus community OLC
6202 2015 I have created. You need a Gmail account, click your name

with the +sign at the top right of your gmail account. Go to drop
down menu, top left by HOME icon. Choose people. On the left side,
you will see the search anyone option. Put in Dr. Syb Brown. YOU
MUST Add me your friend or acquaintance circle. Send me your gmail
address when you are finished. Please email your gmail address to
sybril.brown@belmont.edu BEFORE class on October 22. Then I can
add you to the class community. Again you will need to add Dr. Syb
Brown to your circles.
Twitter Account Set-Up
Select a Twitter handle it is your BRAND, think of a short
professionally meaningful twitter name. You may use your name. I
use @drsyb for example.
Your account must be public. We will discuss how to use the account to
build relationships, reputation and to conduct research.
http://www.slideshare.net/drsyb/basic-twitter-tweet-that
http://www.forbes.com/sites/stevecooper/2013/09/30/the-ultimate-guideto-hosting-a-tweet-chat/
https://blog.bufferapp.com/twitter-chat-101
Required Readings:
ALL BOOKS ARE SHOULD BE PURCHASED THROUGH THE
BOOKSTORE
Should be consumed, read, heard or, if available watched
BEFORE class date listed.
By January 14
The Power of Habit by Charles Duhigg

By January 18
Brain Rules by John Medina

By February 11
The Signals Are Talking: Why Todays Fringe Is Tomorrows Mainstream
by Amy Webb
Note: Other readings as assigned.
4. Assignments:
Posts:
Each student is required to make two weekly posts based on the
required reading and make connections as well as comparative and
critical analysis pertaining to current events brand leadership. In
addition, you are to comment on the posts of two different classmates
each week. You are expected to use research, reviews and other
relevant information to provide constructive as well as comprehensive
responses to your classmates posts. The posts will be made on Google
Plus unless otherwise instructed. This will begin AFTER we meet on
Saturday January 14.

Thought Leadership Piece


You will create a thought leadership piece on an issue you identify
based on or inspired by the course material. You will ultimately post
the piece on LinkedIn. You will work on the piece throughout the
course getting feedback from your classmates, colleagues, Professor
and online community. You will vet the work BEFORE its finished.
You will post and your classmates will respond to your work. The idea
is to practice gaining invaluable feedback throughout the writing
process and incorporating some of the suggestions.

Storify
Each student will create a storify account. Storify is an organizational
system allowing you to compile weblinks, You Tube clips, tweets etc
into one publishable file. Students will create a storify file with the
research gathered for your Thought Leadership piece.

First Draft is to be posted due by Friday, February 10 by Noon


CST.

Storify and Final Draft posted by Friday, February 24 by NoonCST.


Debates:
Students will participate in two in class debates. Topics will be selected
based on in class discussions, readings and relevant research. Each team
will present for 10-15 minutes. They will then volley meaning discuss in
rotation for 10-15 minutes. Following this round the audience and
Professor will ask questions. Then each team will have a 15 minute break
to tailor closing arguments. The closing arguments will be no more than 5
minutes for each team. The debates will be held on January 28 and
February 11.
Case Study
Student groups will select a topic to explore more deeply. Leveraging
critical analysis, research and current trends and technology, the group
will share their findings in a creative and engaging way. You may create
skits, television or movie parodies, a game show or whatever educational
and engaging way to share what youve learned. You will include an
interview with at least one expert on the topic. An attorney, professor or
professional in the field are possibilities for interviews. Due February 25.

Portfolio (Individual) Due February 25, in class presentation.


You are to present your resume in visual form. You will use at least five
elements. We will work on Portfolio elements during our time together on
Saturdays. Meaning you may use Infographics, Pinterest, Prezi,
Slideshare, YouTube, animation, e-newsletter or any other digital means
to share your professional portfolio. NO POWER POINT! Challenge
yourself to learn something new. This is a tangible work to help you along
the way. Google, visual portfolios and resumes for examples.

5. Grading:
Course Evaluation and Grading Distribution:
Posts & Participation (Individual)
Thought Leadership Piece & Storify (Individual)

20%
20%

Debates (Two)
Case Study

20%
20%

Portfolio (Individual)

20%

Total

100%

Class Participation-Critical thinking and analysis is expected. Your comments


should be well researched and planned. This is your opportunity to demonstrate
your intellectually ability as evidenced by research, relevance and your extension of
current knowledge. I understand that we are innovating, however, there is a lot of
substantive research and rhetoric surrounding these areas of study. Read blogs,
articles, other books and really benefit from the wisdom of crowds.

Grading
A- An A will be awarded for exceptional, innovative, out of the box and
creative contributions. Your work should reflect critical thinking and
analysis by synthesizing numerous sources, speakers, articles, blogs,
media, PR and marketing campaigns as well as advertising strategies.
As are for the OH WOW Factor. The work must be well resourced and
attributed.
B- A B will be awarded for thoughtful, conservative presentations in line
with traditional learning. The work must be well resourced and
attributed.
Greater details are attached.

Academic Integrity
If you are not familiar with Belmonts Honor Code please review it at your earliest
convenience. Breaches of academic integrity will receive an assertive response.
Accommodation of Disabilities:
In compliance with Section 504 of the Rehabilitation Act and the Americans with
Disabilities Act, Belmont University will provide reasonable accommodation of all
medically documented disabilities. If you have a disability and would like the
university to provide reasonable accommodations of the disability during this
course, please contact the Coordinator of Disability Services in the Office of the
Associate Provost & Dean of Students (460-6407).
Tentative Class Schedule, Subject to Change, however breaks and lunch
should stand.

8am-9:30am
Experimentation
9:30-9:45
9:45-11am
11am-Noon
Noon-1pm
1pm-4pm
Hangout/Presentations
4pm-5:00pm
Experimentation

Dr. Syb Presentation and/or Social Media


Break
Dr. Syb/Group Meetings
Open Discussion
Lunch
Group Meetings/Twitter Chats/Google
Dr. Syb Presentation and/or Social Media