2017 Media Kit

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

OCTOBER 1969

The Gay Blade rst published

as a monthly newsletter.

JUNE 1972

Blade publishes rst

multi-page edition.

JULY 1974

Blade printed in
newsprint for rst time.

1979

Blade changes publication

from monthly to bi-weekly.

OCTOBER 1980
Name changed to
The Washington Blade.

JANUARY 1983
Washington Blade
publishes weekly.

SEPTEMBER 1995

Online edition of
Washington Blade launched.

OCTOBER 2008
APRIL 2010

Washington Blade purchased by

Brown, Naff, Pitts Omnimedia.

John McCain becomes rst

Republican presidential
nominee to do interview with
LGBT publication.

2013

48 Years of the Washington Blade

The Washington Blade was founded in 1969 as a
black & white, one-sheet community newsletter.
In 2014 the Blade celebrated its 45th anniversary
as Americas Gay News Source. The Washington
Blade was selected to join the pool rotation for the
White House Press Corps, becoming the rst LGBT
publication to participate in these duties. Readers
locally and globally rely on the Blades unmatched
coverage, which has garnered scores of local and
national journalism awards. The Blade is recognized
as the nations Newspaper of Record for the
LGBT Community.

Washington Blade admitted

to White House pool rotation
(First LGBT publication ever).

OCTOBER 2014

Washington Blade celebrates

45th Anniversary.
1,839 consecutive issues of the Blade!

202.747.2077

CREATIVE DESIGN/PRODUCTION

AZERCREATIVE.COM

A M E R I C A S L G B T N E W S S O U R C E

202.747.2077

CREATIVE DESIGN/PRODUCTION

AZERCREATIVE.COM

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

gender
education

status

10% of DC residents identify as lesbian,

gay, bisexual or transgender highest
percentage in the country.
Gay consumers are 3.4 times more likely to
have a household income over $250,000.
89% of gay men & lesbians are highly likely to
seek out brands that advertise uniquely to them.
55% of gay cosumers prefer to buy from
the top-of-the-line.

202.747.2077

CREATIVE DESIGN/PRODUCTION

Data from 2015 Community Market Survey

AZERCREATIVE.COM

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

purchasing
power
TRAVEL

68%
60%

Short Vacation
(1-3 Nights)
Long Vacation
(4+ Nights)

DINING

87%

of Blade readers eat

dinner out at least
once during the week.

55%

of Blade readers spend at

least $100 a week on meals
and drinks at restaurants and bars.

65%

of Blade readers
eat dinner out
2-5 times a week.

202.747.2077

CREATIVE DESIGN/PRODUCTION

Data from 2015 Community Market Survey

AZERCREATIVE.COM

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

BLADE READERS HAVE MADE THESE PURCHASES

in the past
12 months

202.747.2077

CREATIVE DESIGN/PRODUCTION

Data from 2015 Community Market Survey

AZERCREATIVE.COM

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

Plan on buying a single family home

Plan on buying a vacation home

Plan on spending between

$250,000 - $1,000,000

202.747.2077

CREATIVE DESIGN/PRODUCTION

Data from 2015 Community Market Survey

AZERCREATIVE.COM

NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

2017 EDITORIAL CALENDAR

JAN

FEB

MAR

APR

MAY

JUN

06

New Year, New You

Skin, Fitness, Health, Weight Loss

03

Valentines
10
Dining & Gift Guide

03

Spring Arts Preview

07

Spirituality
Easter & Passover

05

Dining / LGBT Restaurant Week

Regional Mega Pride Preview

02

Capital Pride
Preview

Capital Pride
Celebration Issue

07

Summer In the City

Things to Do in DC

21

Pampering Our Pets

JUL

AUG

SEP

OCT

NOV

DEC

04 Mid City Dog

Days Sidewalk Sale

11

10

10
16

13

D.C.s Most Eligible 11

LGBT Singles Issue

First Night of Passover

Easter Sunday
Youth
Pride

Back to School

06

Gay Families:
Private School Enrollment

06

10

Veterans Day Sales

Holiday Entertainment
Preview

01

Holiday Gift Guide II

CALENDAR IS SUBJECT TO CHANGE.

08

17

21

17

Presidents Day
Sales

24

Gay Families
Education & Summer Camp Planning

Spring Real Estate Issue

Mothers Day

10

Inauguration
Commemorative Issue

19

28

16

Inauguration
Wrap-Up Issue

Pink Dollars
Tax Tips & Financial Planning

31

Wedding Planning Guide

Home & Garden

Rehoboth Summer
Kickoff Party

Capital Pride Parade

Viewing Party

27

19

Capital Pride
Wrap-Up Issue

Rehoboth Summer 26
Preview Issue
18
30

Black
Pride

Fathers Day
Independence Day Sales

5th Annual Sports Issue

Labor Day Sales

High Holidays Worship

202.747.2077

15

25

14

04
08

17

D.C.s Most Eligible

LGBT Singles Party

St. Patricks Day Celebrations

12

20

Presidential Inauguration

Fall Arts Preview

Columbus Day Sales

Holiday Gift Guide III

22

Fall Real Estate

19

Best of Gay D.C. Party

24

Holiday Gift Guide I

15

Holiday Gift Guide IV

29

Fall Home & Garden

20

22

Best of Gay D.C. Issue

Christmas Worship

29

27

Halloween

Year in Review

CREATIVE DESIGN/PRODUCTION

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NEWS AND INFORMATION

FOR WASHINGTON D.C.
AND OUR NATION
AMERICAS LGBT NEWS SOURCE

PUBLISHER

LYNNE J. BROWN, EXT. 8075

LBROWN@WASHBLADE.COM

SENIOR ACCOUNT EXECUTIVES

BRIAN PITTS, EXT. 8089
BPITTS@WASHBLADE.COM

ACCOUNT EXECUTIVES

SIRIWAT PATHARAPANUPATH, EXT. 8078

SPATH@WASHBLADE.COM
JOE HICKLING, EXT. 8094
JHICKLING@WASHBLADE.COM

MARKETING & EVENTS

STEPHEN RUTGERS, EXT. 8077

SRUTGERS@WASHBLADE.COM

CLASSIFIED ADVERTISING/
ADMINISTRATION

PHILLIP G. ROCKSTROH, EXT. 8092

PROCKSTROH@WASHBLADE.COM

202.747.2077

CREATIVE DESIGN/PRODUCTION

AZERCREATIVE.COM