Fong Qi Wei

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

THE
GREAT RESET

A BREAKAWAY
SEASON
For creators, consumers, and
corporations, 2018 will be a year of
monumental shifts set to impact design,
retail, and industry practices. Future
consumers will expect products with
purpose, immersive environments in the
home and in stores and the freedom to be,
do, and buy when and where they please.

In 2018 we will be
pushing the reset button
to redefine how we live,
design and do business.

Ana Teresa Fernandez

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
THE FUTURE
2018 will be a juxtaposition of tech
dependence and self-reliance. Code-tocure technologies will transform the
healthcare and wellness-related
industries, but will not replace the
importance of physical activity, as strong
becomes the new healthy. Smart fabrics
will shake-up the apparel industry, but will
not replace the need for tactile materials.
New apps and social networks will further
global relationships, but our most
important connection will be with nature.

Studio XO

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
OURSELVES
The speed of technology is erasing
traditional identifiers, allowing people to
redefine age, gender, body image, and
even ethnicity. In a future where people
can be whoever they want, old
demographics will become obsolete, and
more fluid ones will rise in their place,
forcing designers and companies to
rethink what they make, and how they sell
it.

Stefano Menconi

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
BUSINESS
A new industrial revolution is underway,
driven by the consumer demand for
corporate accountability. Sustainability will
no longer be a buzzword but an expected
business practice, energised by small
steps that can make a large impact.

Beaumont Organic

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
TECHNOLOGY
Technology will be the great unifier,
allowing for the formation of global youth
tribes, driving borderless microeconomies, establishing refugee safezones, enabling greater house-to-human
interaction, and innovating materials
infused with
human ingenuity.

Ecocapsule

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
DESIGN
Design will be less about designing things
and more about designing systems and
experiences. Design-to-order will be the
new order, increasing customer creativity
and decreasing unnecessary production.
When goods are produced, they will be
designed for the greater good:
sustainability will become sophisticated
and we will purchase beautiful, conscious
products for life, not labels.

Unmade

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
ENVIRONMENTS
As the tech-connected home finally gets a
heart, with the emergence of more
intuitive and human-centred innovations,
the desire for nesting will be intensified.
Everyday spaces and products will have a
warm, tactile quality. Sleep will
increasingly be viewed as a resource, and
celebrated as a place of wonder. Moments
of solitude will be embraced and sought
after, rather
than avoided.

Alexandra Deschamps

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
NATURE
New technologies allow us to view our
planet like never before. Ranging from
micro to macro viewpoints, our new Earth
perspectives will challenge our existing
relationships with nature, resulting in a
fierce desire to reconnect, protect and
inspect the world we live in. We will see
nature in a new light, working with it as it
becomes a recognised part of the
design process.

Baron Magazine

Future Trends > A/W 17/18 > The Vision

THE GREAT RES ET A/W 17/18

RESETTING
VALUE
Lack of economic trust, the rise of mobile
connectivity and a conscious consumer
demand for business transparency is
changing the value proposition, both in
the purpose of an item and its monetary
worth. This new value system will be
based more on ethics, product life-cycles
and emotional, not financial, gain.

Micah Spear

Future Trends > A/W 17/18 > The Vision

LET'S RESET OUR DESIGN SIGHTS FOR A/W 17/18

RAW

D ESIGNED

THE GREAT RESET

OPULENT
Future Trends > A/W 17/18 > The Vision

N ATURAL

SEASONAL EVOLUTION
THE VISION TRENDS AS THEY EVOLVE INTO THE FUTURE

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A
17 / 18
D ESIG N M ATTERS

EARTH ED

NOCTURNE

INF USION

E DG ELANDS

ENCOUNTER CULTURE

DIG ITAL W AVE

P AUSE

ARTISAN

REM ASTER

OF F B EAT

E LEM ENTAL

/S
S
17

/W
A
16 / 17

Future Trends > A/W 17/18 > The Vision

THE VISION VIDEOS

A/W 17/18

T HE GREAT RESET

D ESIGN MATTERS

N OC TURNE
Future Trends > A/W 17/18 > The Vision

E ARTHED

INFUSION

FUTURE TRENDS CRITICAL PATH A/W 17/18

T he Vision

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*Date ranges are subject to change

To help with your A/W 17/18 planning, we are mapping WGSNs four Vision trends across six key seasonal drops. This provides clear insight into which Vision
trend is be most relevant for which part of the season, so you can plan your product development more effectively.

Future Trends > A/W 17/18 > The Vision

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