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No bodys
cooking like KFC
today and we
are the chicken
experts There is
no competitor
for spicy chicken
which is made by
KFC
Introduction
Fast food is the term given to food that is prepared and served very quickly, first
popularized in the 1950s in the United States. While any meal with low preparation time
can be considered fast food, typically the term refers to food sold in a restaurant or store
with preheated or precooked ingredients, and served to the customer in a packaged
form for take-out/take-away. Fast food restaurants are traditionally separated by their
ability to serve food via a drive-through. The term "fast food" was recognized in a
dictionary by MerriamWebster in 1951. McDonald's, Hardee's Food System, Burger
King and KFC are some of the example of fast food
KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who
began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the
Great Depression. Sanders identified the potential of restaurant franchising, and the first
"Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah in 1952. KFC
popularized chicken in the fast-food industry, diversifying the market by challenging the
established dominance of the hamburger. Branding himself "Colonel Sanders", the
founder became a prominent figure of American cultural history, and his image remains
widely used in KFC advertising. The company's rapid expansion made it too large for
Sanders to manage, and in 1964 he sold the company to a group of investors led by
John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast-food chains to expand internationally, opening outlets in
England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s,
Company Profile
Type
Subsidiary
Industry
Restaurant
First franchise
Founder
Harland Sanders
Headquarters
Number of locations
18,875 (2013)
Key people
Products
Revenue
Parent
Yum! Brands
Slogan
So good
In 1896 Harland's father died, forcing his mother to enter the workforce to support the
family. At the tender age of six, young Harland was responsible for taking care of his
younger siblings and doing much of the family's cooking. A year later he was already a
master of several regional dishes. Over the course of the next 30 years, Sanders held
jobs ranging from streetcar conductor to insurance salesman, but throughout it all his
skill as a cook remained.
In 1930, the then 40-year-old Sanders was operating a service station in Corbin,
Kentucky, and it was there that he began cooking for hungry travelers who stopped in
for gas. He didn't have a restaurant yet, so patrons ate from his own dining table in the
station's humble living quarters. It was then that he invented what's called home meal
replacement selling complete meals to busy, time-strapped families. He called it,
Sunday Dinner, Seven Days a Week.
As Sanders' fame grew, Governor Ruby Laffoon made him a Kentucky Colonel in 1935
in recognition of his contributions to the state's cuisine. Within four years, his
establishment was listed in Duncan Hines' Adventures in Good Eating.
As more people started coming strictly for the food, he moved across the street to
increase his capacity. Over the next decade, he perfected his secret blend of 11 herbs
and spices and the basic cooking technique that is still used today.
In 1955, confident of the quality of his fried chicken, the Colonel devoted himself to
developing his chicken franchising business. Less than 10 years later, Sanders had
more than 600 KFC franchises in the U.S. and Canada, and in 1964 he sold his interest
in the U.S. company for $2 million to a group of investors including John Y. Brown Jr.
(who later became governor of Kentucky).
Under the new owners, Kentucky Fried Chicken Corporation grew rapidly. It went public
in 1966, was listed on the New York Stock Exchange in 1969 and eventually was
acquired by PepsiCo, Inc. in 1986. In 1997, PepsiCo, Inc. spun-off of its quick service
restaurants including KFC into an independent restaurant company, Tricon Global
Restaurants, Inc. Today, the restaurant company (now YUM! Brands, Inc.), is the world's
largest in terms of system units with nearly 37,000 in more than 110 countries and
territories.
Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled
250,000 miles a year visiting KFC restaurants around the world.
Did you know that Scottish immigrants brought their tradition of deep frying chicken in
fat to the southern United States? After that, Colonel Harland Sanders perfected it with
his 11 herbs and spices. Since the opening of the first KFC restaurant in 1952 to our
newest restaurants in the farthest reaches of Africa, Latin America and Asia, KFC is one
of the most loved and fastest growing retail chains in the world with over 18,800
restaurants globally.
KFC now celebrates National Fried Chicken Day, July 6th, as the worlds most popular
chicken restaurant chain specializing in freshly prepared fried chicken, hand breaded
throughout the day by a certified cook.
KFC Pakistan
Food, fun & Festivity, this is what KFC is all leading the market since its inception, KFC
provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders
secret original recipe chicken or the hot & spicy version, every bite brings a yum on our
face. At KFC we can proudly say, We do chicken right.
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way.
With over 10,000 outlets in the world, KFC has maintained its title, for the last 60 years,
of being the chicken Experts. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997.
KFC wore the title of being the market leader in its industry. Serving delicious and
hygienic food in a relaxing environment made KFC everyones favorite. Since then, KFC
has been constantly introducing new products and opening new restaurants for its
customers. Presently KFC is branched out in eighteen major cities of Pakistan to
include Karachi, Lahore, Rawalpindi, Islamabad, Peshawer, Gujranwala, Sukkur &
Muree) with more than 60 outlets nation-wide.
Apart from fulfilling our commitment of serving delicious, fresh and hygienic food and at
the same time providing our customer with the ultimate entertainment; KFC also plays in
the economics development of our country. Presently KFC has provided to over 1200
Pakistanis, which adds up to 6000 individuals directly dependent in KFC Pakistan.
The Government of Pakistan receives over Rs.10 million per month from KFC Pakistan
as direct taxes. 95% of all food and packing material used in KFC Pakistan is procured
locally, which sums up to a purchase of over Rs.35 million per month. Each new outlet
developed by KFC Pakistan costs approximately Rs.40 million, which is a huge amount
for our construction industry. KFC and PakistanGrowing Together.
7UP (16 oz), 7UP (20 oz), 7UP (32 oz), 7UP (64 oz) A&W
Diet Root Beer (16 oz)
KFC Chicken:
KFC Desserts:
KFC Salads:
KFC Sandwiches
KFC Sauces
KFC Sides
BBQ Baked Beans, Biscuit, Cole Slaw, Corn on the Cob (3"),
Corn on the Cob (5.5")
KFC Wraps
Mighty Zinger
Chicken mania
Dinner rolls
Soft Drink
Cola slaw
Scope of wall
Fruit salad
Mineral /water
Espresso
Cappuccino
Milo
Frothe
Zinger burger
Salsa twister
Machos burger
Chicken burger
Cheese
Sub 60
twister
Nuggets
Hot wings
Fries
Arabian spice
P Product Quality
S Speed of Service
CHAMPS is the philosophy to ensure that the customer has the consistent quality
experience in every restaurant, everyday, on every occasions and you will be playing
role in delivering CHAMPS to our customers.
Sales Promotion
For sales promotion KFC has introduced different strategies such Ramadan Package,
Birthday Package, Midnight Package and many other. Also they have introduced goods
like watches, keychain, coffe cup, T-shirt, toys e.t.c to the customers