Yo u r

road

to

success

ABE Level 3 Certificate

in Business Start-up

EXPANDING
HORIZONS

The greatest solution of all is to live

and work in partnership with yourself,
your family and friends, your work and
community, your nation, your world.
Marc Allen

ABE Business
Qualifications

Are you worried

about being
unemployed,
or stuck in an
unfulfilling job?
It doesnt have to be like this.
In our practical course you will create a robust business plan
and gain the skills and knowledge you need to start a business.
You dont have to have an original idea when you start all you
need is the determination to succeed and a willingness to learn.
If you do have an idea or an existing trade, this qualification can
help you raise your game to become an entrepreneur.

You can locate

a centre closest
to you by visiting
our website at
www.abeuk.com

Our qualification is designed to fast track your skills and

knowledge so you can start achieving your dreams.
Good luck.

Contents
Why study ABE Level 3 Certificate in Business Start-up
What is it?
Who is it for?
What will I learn?
Qualification overview
Localisation
Glossary of qualification terms
Element 1: Analyse entrepreneurial and market potential
Element 2: Build the business idea
Element 3: Developing the marketing approach
Element 4: Plan the operations
Element 5: Plan the budget
Element 6: Create the business plan and pitch
So what next?

2
4
4
6
8
10
10
12
14
16
18
20
22
24

Get the
knowledge
you need

DeterminaTIOn
Why study
ABE Level
3 Certificate
in Business
Start-up

2 Ofqual QAN 603/0048/6

Around the world we are

seeing a new mind-set where
people are no longer thinking
about employment they are
thinking about generating
wealth for themselves and
for their communities.

But the big idea to work for

yourself still needs careful and
considered planning. So many
would-be entrepreneurs fail at
the first hurdle because they
dont know enough about
business to succeed.
Thats where we come in.

You can write a

robust business
plan and launch
your business!
PLAN
What is it?
The ABE Level 3 Certificate in Business Start-up
gives you the skills and experience to create a
robust business plan and start your own enterprise.
The course develops your ability to research, plan,
budget and reduce risk to ensure success and growth.
You will gain the knowledge and confidence
you need to run a successful business and learn
the mechanics of running a business day-to-day.
These core skills can be applied to any business
venture, whether you want to set-up a caf or a
digital business, it gives you the foundations to do this.

Who is it for?
People with a trade who want to work for themselves
People with an idea but no business experience
Young people who want an A level equivalent
People who think they are wasted in their job
People who dont have a job and need to earn a living

4 Ofqual QAN 603/0048/6

CREATE
GROW

On completion of the qualification

learners will have a viable and realistic
business plan. With this plan they can
seek investment, successfully launch
their business and run it competently
once trading begins.
Kate Winter, Director of International Marketing

CONFIDENCE
What will
I learn?
Surprise
yourself and
achieve your
potential

6 Ofqual QAN 603/0048/6

Learn the
mechanics
of running
a business

Gain the
confidence and
skills to start
a business

How to research and build a business proposition

How to analyse competitors
How to write a business plan
How to pitch
How to plan
Legal requirements in your country
What you need to do to raise your skills
How to manage a business day-to-day
How to recognise when things are going wrong

QUALIFICATION OVERVIEW
Below is an overview of the key capabilities, designed to support
the owners of new business start-ups, built by taking this
ABE Level 3 Certificate in Business Start-up.

Element 1

Element 4

Analyse entrepreneurial
and market potential

Plan the operations

Ability to assess the marketing environment

and how it impacts and influences your
business idea
Ability to assess your own capability against
the needs of the proposed business venture

Element 2
Build the business idea
Ability to scope and refine a business idea what
it might look like, feel like, act like and be like and
the ability to research the market to make sure
the business idea is of interest to your customers

Ability to identify the need for the right legal set-up

for the new business venture, while identifying
the right people, operational processes and
resources for the new business start-up

Element 5
Plan the budget
Ability to develop a funding and operational
budget for the new business start-up, including
a daily cash flow along with setting key business
performance indicators to monitor performance

Element 6

Element 3

Create the business plan

and pitch

Developing the marketing approach

Ability to develop a business plan that

incorporates all of the above

Ability to build the unique selling proposition,

to know who the customer and market is and
how to approach them
Ability to create the scope of the product and/or
service and the ability to price it, promote it, sell
it and service it whilst building brand recognition
8 Ofqual QAN 603/0048/6

Ability to pitch and present effectively for

business funding from a range of sources

Find a
centre near
you today

More about your qualification

What level is this qualification?

How will I undertake my learning?

The ABE Certificate in Business Start-up is a Level

3 qualification, which is similar in size to an
A Level.

Learning could be a combination of:

How many credits is this

qualification worth?
The qualification is 36 credits, each credit being
worth 10 hours of learning, either self-study or
guided learning time.

How long will it take me to complete

my learning?
This qualification can be delivered flexibly, so the
duration will depend on which study centre you
register with. The course could be taken either full
or part time.
The qualification has a value of 36 credits, with
each credit worth 10 hours of learning time,
so the Total Qualification Time (TQT) for the
qualification is 360 hours.
ABE recommend that 240 of those hours are made
up of guided learning (i.e. face to face teaching
time, mentoring, formative assessment etc.).
The remaining hours should be spent studying
independently and studying for your assessment.

Face to face teaching time

Mentoring and coaching from external employers

and/or tutors
E-learning
Formative assessment
Live webinars
Assessment support for assignment.

How is the qualification assessed?

The qualification will be assessed by a
combination of formative and summative
assessments. You will complete a formative
assignment for each of the first five Elements
which will then contribute to the final summative
assessment for Element 6 which will form a
business plan. The final summative assignment
will be submitted to ABE once complete.
ABE will set the assignments, including the
provision of templates which you can choose to
use to complete your assignment if you wish.

What is the entry criteria for

this qualification?
This is an open entry. For English language
requirements, please see the ABE website
for more details.
9

Localisation
How to take on board the local
business environment in learning
and assessment.
It is really important for learners undertaking
the ABE Level 3 Certificate in Business Start-up
to set up their new business venture in the
context of their local business environment,
wherever that might be in the world.
Learners should take into account the following
when preparing their business plan which
is ultimately submitted for assessment:
Local culture, identity and the local
environment and how it impacts the business
Local social and community agendas
Local legal and taxation arrangements
Local funding opportunities
Local business rules and regulations
Local employment rules, regulations
and legislation
Local currency various and fluctuations

The aim is that learners

undertaking this qualification
develop a sustainable
and effective business
plan relevant to their
own local market.

Glossary of qualification terms

To assist you in your understanding of the qualifications, ABE has defined the following terms:
Qualification - For the purpose of this qualification,
upon passing your assessment, you will be awarded
the ABE Level 3 Certificate in Business Start-up. The
qualification is therefore the outcome of your studies
and assessment and represents your achievement.

Overarching learning outcomes - The learning

outcome within an element lays down the expectations
of the learner and defines the level of knowledge and
understanding required in order to be fully prepared
to complete the ABE assessment.

Total Qualification Time (TQT) - is a notional value

given to estimate the total amount of time that it could
reasonably be expected a learner to take to achieve
the qualification.

Assessment criteria - These appear within each

of the elements and like the overarching learning
outcomes they determine the knowledge and
understanding of your learning and assessment.

Guided Learning Hours (GLH) - is an element of the

TQT and is an estimate of the number of hours during
which the learner is given specific guidance by their tutor
towards the achievement of the qualification, for example:
face to face teaching, e-learning, mentoring etc.

Indicative content - The indicative content is the

scope of knowledge required in order to fulfil the
assessment requirements and achieve the learning
outcome; it also outlines the technical components
of the programme.

Element - An element represents a segment of learning

within the ABE Level 3 Certificate in Business Start-up.
Each individual element has its own rationale and content.

Weighing - The way in which the assessment criteria

is emphasised in terms of teaching, learner effort and
emphasis in assessment.

10 Ofqual QAN 603/0048/6

Those who have completed the ABE

courses are nowadays occupying
senior posts such as CEOs, directors
or business analysts in well-known
companies both across the country
and abroad.
Selveena Parmanum, Mauritius

11

Analyse
entrepreneurial
and market
potential

Introduction
Setting up a new business requires a range
of skills and characteristics to support the
ideas and ongoing success of the business.
Learners will consider the skills and capabilities,
alongside their entrepreneurial flair, which
they need to develop to ensure success
for the start-up.
This element also focuses on the importance
of gathering information to analyse the market
for the new business idea. The results of the
data gathering will also contribute towards
an informed business plan.

Overarching
learning
outcomes
On completing Element 1,
you will be able to:
Produce a plan to develop
the business skills and
attributes required to support
a successful business venture
Identify information sources
to produce a business plan
and inform an external
market analysis
Explain the importance of
understanding the external
environment and its potential
impact on business success

12 Ofqual QAN 603/0048/6

Get the
knowledge
you need

Assessment Criteria
1 Produce a plan to develop the
entrepreneurial skills and attributes
required to support a successful
business venture (Weighting 20%)
1.1 E xplain the entrepreneurs role in relation
to business start-up success
D
 efinitions of entrepreneurship and required
skills, attributes and characteristics
E
 xamples of successful entrepreneurs
and business start-ups
R
 ecognition that innovation alone does
not ensure business success
R
 isks of being an entrepreneur/running
a business start-up
1.2 Produce a personal development plan to
enhance personal performance and support
a successful business start-up
B
 enchmark personal skills, attributes
and characteristics against those of
successful entrepreneurs
P
 ersonal development planning approaches
including skill analysis, goals, actions, time
scale and success criteria, which you will
apply to develop your business plan

2  Identify information sources to produce

a business plan and inform an external
market analysis (Weighting 20%)
2.1 E xplain the purpose and benefit of the
business plan for a business start-up
D
 efine business direction and focus for
the short, medium and long-term
B
 usiness operations and finances;
securing funding
Measures and milestones
D
 ecision making ensuring objectivity and
accountability; risk of emotional decision making
and ensuring objectivity and accountability
2.2 E xplain how to gather information to make
informed business decisions
Primary

research (concept testing, market
testing, survey, interviews, focus groups)
T
 he importance of quantitative and
qualitative data
S
 ources of secondary information; macroenvironmental: industry, consumer, and
business-to-business (B2B) information

3 E xplain the importance of the external

environment and its potential impact
on business success (Weighting 60%)
3.1 Describe the PESTEL stages of the macro
environment, relevant to a business start-up
T
 he political/legal environment including data
relevant to a business start-up such as laws
and regulations, tax rates and incentives,
and available funds and grants
T
 he economic environment including the
business cycle stage, interest rates, inflation
rates and labour costs
T
 he social environment which is relevant
to and likely to affect your business start-up
such as demographic data and trends
T
 he technological environment and
recent developments
E
 nvironmental factors that create or potentially
influence your business idea
3.2 Outline the dimensions of a market analysis
for business planning and its importance
for a business start-up
D
 avid A Aakers dimensions of market analysis:
market size and growth rate, profitability, cost
structure, distribution channels, market
trends and key success factors
3.3 Describe the characteristics of the competitive
environment and the level of competition in an
industry using Porters Five Forces Analysis
T
 hreat of new entrants, bargaining power of
buyers, bargaining power of suppliers, threat
and sources of substitutes, rivalry among
existing competitors
C
 ompetitor identification both direct (competitors
that offer similar products/services) and indirect
(competitors that offer different products/
services to satisfy the same customer needs)
Market characteristics
3.4 Describe stakeholders, their importance
and impact on the business start-up.
T
 he importance and impact of the
stakeholder environment
Internal and external stakeholder identification
S
 takeholder analysis, the Mendelow matrix:
the dimensions of power and interest

Advance to Element 2

Build the
business idea

E2 4

Build
the
business
idea

Introduction
In this element, learners will progress their
business idea by considering who might
buy the offering and how it differs to that of
competitors. They will seek market feedback
to refine the business idea so that the idea
becomes a unique concept.
Learners will perform a situational analysis
to help them to develop measureable
objectives to drive both the business
and the entrepreneurs own performance.

Overarching
learning
outcomes
On completing Element 2,
you will be able to:

Find a
centre near
you today

Describe how the business

idea is unique from both
customer and competitor
perspectives
 nalyse the business idea
A
to support and inform the
business plan
Produce measureable
objectives to provide business
focus and direction for the
business start-up

14 Ofqual QAN 603/0048/6

Assessment Criteria
1 
Describe how the business idea
is unique from both customer and
competitor perspectives
(Weighting 40%)
1.1  State how the business idea is different to
and/or better than competitor offerings to
enhance the probability of success for the
start-up
D
 escribe the business idea in detail: What will
be sold a product, a service or both? How
will it/they be sold? Additional services that
will be offered?
Identification of areas where the business idea
is the same, better or weaker than competitors
R
 efine the business idea to produce a business
concept statement
Role of patents, copyright and trademarks
1.2 Identify potential customers that may respond
positively to the business idea
A
 pproaches to market segmentation: businessto-consumer (B2C) and business-to-business
(B2B) bases
S
 elect, scope and define target segment(s),
the customer profile: their characteristics,
the size of the segment and level of demand
1.3 Develop a Unique Selling Proposition (USP)
to differentiate the product/service from its
competitors and communicate the benefit(s)
for customers

2.2 Analyse the strengths, weaknesses,

opportunities and threats for the business
start-up
O
 pportunity and threat identification: information
from the market analysis, competitive
environment and macro environment
Exploiting strengths and seizing opportunities
O
 pportunities with high potential and/or any
market gaps that could be exploited
S
 trengths and weaknesses identification:
information from the Personal Development Plan
(PDP) and results of primary customer research

3 P
 roduce measureable business
objectives to provide focus and
direction for a business start-up
(Weighting 20%)
3.1 Describe the purpose and content of business
objectives to ensure appropriate performance
for the business start-up
F
 inancial objectives: turnover, profitability,
growth, costs
N
 on-financial objectives: personal (drive,
ambition, motivation), lifestyle (time, freedom,
pursuit of an interest or talent), social (giving
back, helping others, philanthropy)
3.2 Develop objectives to enable business
performance to be monitored

The purpose, definition and examples of a USP

S
 pecific, measureable, achievable, realistic,
time-based (SMART) objectives

U
 se the primary research to gather feedback
from potential customers

S
 hort, medium and long term objectives for
start-up plan

R
 efining the product/service idea further, why
its better than the competition

C
 ritical Success Factors (CSFs) identification
for the business

Develop the product/service USP

K
 ey Performance Indicators (KPIs); financial
and non-financial

2 A
 nalyse the business idea to support
and inform the business plan
(Weighting 40%)
2.1 Explain the role of market analysis in business
planning the business start-up and how it
feeds into the SWOT Analysis (2.2)
Informing the overall business planning and
strategy cycle

P
 erformance measures and key milestones
for financial objectives and non-financial
objectives at start-up

Advance to Element 3

Developing the
market approach

E3 4

Risk assessment and mitigation

Market opportunity

15

Developing
the
marketing
approach

Introduction
Having scoped the product/service idea,
its time to build the marketing plan.
Generating a loyal customer base can
be critical to long-term business success.
In this element learners will explore and refine
the business idea and product/service though
the development of a positioning strategy
that uses the marketing mix.

Overarching
learning
outcomes
On completing Element 3,
you will be able to:

Get the
knowledge
you need

Describe and improve the

business idea using the
marketing mix relevant to
the business start-up
Define and position the Unique
Selling Proposition (USP)
to build the business
identity and influence
customer perceptions

16 Ofqual QAN 603/0048/6

Develop sales pitches that can

be used to drive sales and/or
to encourage investment
in a start-up

Assessment Criteria
1 Describe and improve the business
idea using the marketing mix
(Weighting 60%)
1.1 E xplain the role of marketing for a business
Definitions of marketing and key principles
M
 arketing orientation and examples of
marketing orientated companies
T
 he importance of customer acquisition
and retention
1.2 Define each element of the marketing mix
and how it could contribute to customer
satisfaction
P
 roduct: name, brand, features, range of
products/services
P
 rice: what the customer will pay,
competitor pricing, cost to the business
P
 lace: level of distribution, direct or indirect
distribution, channel intermediaries.
P
 romotion: traditional and digital approaches
4 Cs of Digital marketing: customer value,
costs, communications, convenience
P
 eople: training and motivation, excellent
customer service
P
 rocess: ease of doing business, the
customer experience.
P
 hysical evidence: branding; logo,
marketing collateral, website, uniform

2 D
 efine and position the Unique Selling
Proposition (USP) to build the business
identity and influence customer
perceptions (Weighting 10%)

3 Develop a sales pitch that an entrepreneur

could use to drive sales or encourage
investment in the start-up (Weighting 30%)
3.1 Develop a convincing pitch to attract potential
investors attention and generate further
interest or action for the start-up
The concept of pitching for funding
S
 tructuring a pitch, including ROI; growth;
market; competitors; business focus;
business benefits
Creation of an effective pitch
3.2 E xplain the skills involved in communicating
the USP and persuading potential customers
to purchase
D
 efinitions of persuasiveness and its importance
for the entrepreneur
T
 he skill of using effective words, voice and
non-verbal language to:
-- Deliver an effective sales pitch
-- Persuading potential customers to purchase
-- C
 ommunicate the USP and the
customer benefits

Advance to Element 4

Plan the
operations

E4 4

2.1 Produce a perceptual map to identify the

position for a start-up
P
 erceptual maps and the importance of
customer perception
T
 he attributes that customers consider when
comparing products in a market
U
 se a perceptual map to identify the position
for a start-up idea in relation to competitors

The content of the

programme is effective,
it brings out your
potential and builds you
into a professional.
Gisele Bumah, Cameroon

17

Plan
the
operations

Introduction
The operations plan helps the entrepreneur
to structure the actions required to get
the business up and running, as well as to
maintain the ongoing day-to-day operations.
Learners will explore the operational needs
at start-up stage and the resources required
for the longer term.
Learners will also explore the regulations and
legislation that must be observed to ensure
that the business operates within the law.

Overarching
learning
outcomes
On completing Element 4,
you will be able to:
Identify local legal structures
and regulations relevant to a
business start-up

Describe the local

requirements and resources
required to enable a start-up to
provide its products/services
Explain how the business will
operate at launch and on and
ongoing basis

18 Ofqual QAN 603/0048/6

Find a
centre near
you today

Assessment Criteria
1 
I dentify local legal structures and
regulations relevant to a business
start-up (Weighting 30%)
1.1 Identify a suitable legal structure for a
new business
A
 dvantages and disadvantages of
alternative local legal structures: sole trader/
proprietorships, partnership, limited liability
company, limited liability partnership;
licensing; franchising
T
 he legal responsibilities of each structure
within the country of operation: paperwork,
taxes, personal responsibilities and liability
1.2 Identify relevant local regulations for a
start-up to ensure it operates within the law
Health and Safety legislation

3 E
 xplain how the business will operate
at launch and on an ongoing basis
(Weighting 40%)
3.1 Describe the activities to support a successful
start-up launch
T
 he importance of stakeholder buy-in, building
stakeholder relationships, securing support
and networking
P
 romotional activities and stimulating interest:
public relations (PR), online communications,
social media, and advertising
Employee training and development
3.2 Describe business functions and activities
to assist in managing the business on a
day-to-day basis

Employment legislation

R
 oles and responsibilities and activities in the
day-to-day business operation

C
 onsumer protection legislation and
trading standards

C
 ustomer experience and dealing with
any complaints

2 Describe the local requirements and

resources required to enable a start-up
to provide its products/services
(Weighting 30%)
2.1 Identify the physical resources and the related
costs for a business start-up

Advance to Element 5

Plan the
budget

E5 4

P
 remises: location and physical requirements
and modifications required; buying and
leasing considerations
P
 lant, equipment and security: machinery,
IT requirements, furniture; buying and
leasing considerations
Raw materials/stock
Supplier identification and selection
Contracting suppliers
Insurance
2.2 Identify the human resources and the related
costs for a business start-up
S
 taffing requirements with details of both skills
and staff numbers, job description preparation
R
 ecruitment options: advertising, word-ofmouth, agency
E
 mployment costs: salary, insurance, pension
obligations, sick pay, maternity/paternity pay/
rights, holiday pay

ABE is a better option to

acquire the knowledge
to run a business if
you want to become a
successful manager.
Joseph Makwangwala, Malawi

On-boarding plans, e.g. inductions, training

O
 ngoing day to day and
performance management

19

Plan
the
budget

Introduction
Effective budgeting and forecasting are critical
for business success and are areas that can
prove challenging for a business that has no
historical financial information.
This element will enable learners to produce
key financial records and statements that
can be used to generate initial funding for
the new business. The financial statements
will also provide a framework to give focus
and discipline for the entrepreneur and
assist them in managing the business on
day-to-day basis.

20 Ofqual QAN 603/0048/6

Overarching
learning
outcomes
On completing Element 5,
you will be able to:

Get the
knowledge
you need

Produce financial forecasts

and budgets to assist in
sourcing finances and inform
the business plan for a start-up
Produce an operating budget
for managing the day-to-day
business using financial
information to manage
performance and spot failures

Assessment Criteria
1 P
 roduce financial forecasts and
budgets to assist in sourcing finances
and inform the business plan for a
start-up (Weighting 60%)
1.1 Explain the purpose and benefits of producing
accurate financial records for start-up and
ongoing management of a business
The difference between budgets and forecasts
R
 esearching and gathering accurate
information to inform financial analysis and
the challenge when a start-up does not have
historical records
U
 sing financial information in a start-up
business plan to generate funding
1.2 Explain the financial and legal responsibilities
and liabilities that a business and its
director(s)/owner(s) must fulfil to comply
with legal requirements
T
 he obligations that are relevant to a
companys legal structure

2  Produce an operating budget for

managing the day-to-day business
using financial information to manage
performance and spot the potential
for failure. (Weighting 40%)
2.1 Set up a day-to-day operating budget that
allows for the management of cash flow
and daily operational requirements
A
 n operating budget: identification of
operating costs fixed and variable
A
 cash flow forecast for the first year
of operation
2.2 Describe the requirements for maintaining
up to date accounting records to help the
day to day operation of the business
A cash flow forecast for the first year
of operation
The content and purpose of the profit
and loss statement and the balance sheet

The obligations for directors

Business taxes
Filing personal and company tax returns
1.3 Prepare financial documents to meet
requirements and inform the business plan

Advance to Element 6

Create the
business plan
and pitch

E6 4

A
 market driven sales forecast: conservative
and aggressive
S
 tart-up budget: identification of start-up
costs: legal fees, insurance, fixed assets,
stock, leasing costs etc.
B
 reak-even analysis; profitability mark-up
and margin; and profit forecast
1.4 Identify potential sources of finance for the
start-up, and the relative costs and terms
E
 quity finance: angel investors, venture
capitalists, institutional investors, crowdfunding,
community funding schemes/incentives etc.
D
 ebt finance: banks and other
corporate lenders.
O
 ther sources: government schemes and
grants, charity schemes, family and friends etc.

I chose to study ABE

because it is globally
recognised and has
very high standards.
Thats why winning such
a great award really
means a lot to me.
Hsu Myat Aung, Myanmar

21

Create the
business
plan and
pitch

Find a
centre near
you today

Introduction
At this stage of the qualification learners will
have accumulated a wealth of information
that requires organising and structuring
into a feasible business plan.
The business plan provides the entrepreneur
with the ability to evaluate the business
objectively and resolve any potential problems
before business launch. The business plan
must clearly communicate the vision for the
new business if it is to attract investment.

22 Ofqual QAN 603/0048/6

Overarching
learning outcomes
On completing Element 6, you will be able to:
Prepare a business plan that can be
used to secure funding and assist the
entrepreneur in the ongoing management
of the business
Prepare a pitch that delivers key
information and drives potential investors
to explore the start-up in further depth
Reflect on the process of developing
a business plan and pitch as part of the
entrepreneurs personal development
(developed in Element 2) in order to
identify areas for further development to
support the business start-ups success

Assessment Criteria
1 P
 repare a business plan that can be
used to secure funding and assist
the entrepreneur in the ongoing
management of the business
(Weighting 50%)
1.1 Produce a business plan to generate funding
and to drive start-up success
The structure and content of the business plan
P
 opulate the business plan using objective
data and information
T
 he importance of Critical Success Factors
(CSFs) for the business
K
 ey Performance Indicators (KPIs); financial
and non-financial

2 Prepare a pitch that delivers key

information and drives potential
investors to explore the start-up in
further depth (Weighting 30%)
2.1 Prepare a pitch that could be used to
stimulate interest from potential investors
P
 itching verbally: selling the entrepreneur
and the business concept, summarising the
business plan, influencing others positively,
persuading others that the business plan will
succeed, generating additional interest
D
 esigning and structuring a pitch: know the
audience, be focused and provide hard facts,
deliver the message, use of presentation
slides and/or aids

3 
Reflect on the process of developing
a business plan and pitch as part of
the entrepreneurs personal
development (developed in Element
2) in order to identify areas for further
development to support the business
start-ups success (Weighting 20%)
3.1 Review the business plan and pitch to
improve approach, structure and content
B
 usiness plan review: content, data (correct,
valid, current)
B
 usiness pitch review: structure, content and
communication skills
3.2 Review the PDP (developed in Element 1)
to highlight successes and areas for
further development
T
 he skills, attributes and characteristics that
have been successfully developed and those
where further development is necessary
A
 dditional skills that, through completing the
units of this qualification, have been identified
A
 dditional skills that will be required to
successfully manage the start-up on an
ongoing basis
U
 pdating the PDP including skill/knowledge
identification, goals, actions, time scale and
success criteria
3.3 Produce an updated PDP to continue to
improve personal performance and to build
entrepreneurial skills to drive and develop a
successful business start-up
L ifelong learning and development and why
its important

ABE has taught me

to analyse the many
internal and external
factors that affect an
organisation much
more critically.

R
 eviewing the skills, attributes and
characteristics that have been successfully
developed and those where further
development is necessary
M
 entoring and coaching and its role in
enhancing continued high performance

Shanna Bruno, St Lucia

23

I love the format of

the study programme.
Theory is good but more
important to me is that
ABE helps me to be
more practical whether
Im home or at work.

Get online
and sign up
today!

Toshanna Allicock, Guyana

EXPERIENCE
So what
next?

We say that there is no time

like the present to begin your
journey towards success and
pursue a prosperous career
in business.

It could be the best decision

you make this year and could
open up brand new horizons
for you in the future.
Believe in success.

So dont delay, take the

opportunity now to sign
up for a course and start
towards earning your
qualification in Business
Start-up.

24 Ofqual QAN 603/0048/6

25

Yo u r

road

to

success

THINK
DIFFERENTLY
Build a brighter future for yourself,
your family, your community,
and your country

Search ABE Qualifications