Red Brand Canners Data

Demand Forecast
Product
24-2 1/2 whole tomatoes
24-1 1/2 tomato juice
24-2 1/2 tomato paste

Incoming tomato crop

Total lbs.
grade A (20%)
grade B (80%)

Product Usage
min scale
lbs per case
cost per lb
fruit cost per case

selling price
per case
$4.00
$4.50
$3.80

lbs
3,000,000
600,000
2,400,000

demand
forecast
(cases)
800,000
50,000
80,000

$/lb
Cost
points per lb
$0.060
$180,000.00
$0.093
$55,920.00
9
$0.052
$124,080.00
5

24-2 1/2 whole

24-1 1/2
tomatoes
tomato juice
8
6
18
20
$0.083
$0.062
$1.49
$1.24

24-2 1/2
tomato paste
5
25
$0.052
$1.30

24-2 1/2 whole

24-1 1/2
tomatoes
tomato juice
$4.00
$4.50

24-2 1/2
tomato paste
$3.80

Product item profitability

Product
Selling price
Variable costs
Direct labor
Variable overhead
Variable selling
Packaging material
Fruit
Total variable costs
Contribution per case
Less Allocated Overhead
Net Profit
Maximum Demand (cases)

$1.18
$0.24
$0.40
$0.70
$1.08
$3.60

$1.32
$0.36
$0.85
$0.65
$1.20
$4.38

$0.54
$0.26
$0.38
$0.77
$1.50
$3.45

$0.40
$0.28
$0.12

$0.12
$0.21
($0.09)

$0.35
$0.23
$0.12

800,000

50,000

80,000

BayAreaBakery

Bay Area Bakery Data

Shipping costs from bakery x to market y (at intersection):

Markets
SR

Bakeries SR
SAC
RICH
SF
STOC
SC
SJ (proposed)
Demand by Market-->

SAC
2
4.4
3.2
3.2
4.2
4.8
4.2
300

RICH
3.9
1.5
2.9
3.3
2.5
4.5
3.9
500

BERK

2
2.4
1
1.4
2.6
2.6
2
600

2
2.4
1
1.4
2.6
2.6
2
400

Page 2

OAK
2.2
2.6
1.2
1.2
2.6
2.4
1.8
1100

SF

SJ
2.2
2.8
1.4
1
2.8
2.6
2
1300

SC
3.7
3.9
2.5
2.5
2.9
2.1
1.5
600

SAL
4.8
5
3.6
3.6
4
2
2.6
100

5.6
5.6
4.2
4.4
4.6
2.8
3.2
100

STOC MOD
3.7
2.5
3.1
3.1
1.5
3.5
2.9
400

4.8
3.6
4
4
2.6
4.2
3.6
100

BayAreaBakery

Capacity
by Plant
500
1000
2700
2000
500
800
1200

Per Unit
Baking cost
19
17
16
17
18
21
17

Page 3

Puyallup Mall Data

Type of Store

Size of Store
(000 of sq. ft.)

Annual Rent
($000)

Present
Value
($000)

Clothing
1 Men's
2 Women's
3 Variety (both)
subtotal
Restaurants
4 Fancy restaurant
5 Lunch room
6 Cocktail lounge
7 Candy and ice cream shop
subtotal
Hardgoods
8 Hardware store
9 Cutlery and variety
10 Luggage and Leather
subtotal
Miscellaneous
11 Travel agency
12 Tobacco shop
13 Camera store
14 Toys
15 Beauty parlor

1.0
1.6
2.0

4.4
6.1
8.3

28.1
34.6
50.0

3.2
1.8
2.1
1.2

24.0
19.2
20.7
7.7

160.0
77.8
100.4
45.2

2.4
1.6
2.0

19.4
11.7
15.2

80.2
51.4
62.5

0.6
0.5
1.4
2.0
1.0

3.9
3.2
11.3
16.0
9.6

18.0
11.6
50.4
73.6
51.2

Construction Cost
($000)
24.6
32.0
41.4

124.4
64.8
79.8
38.6

66.8
45.1
54.3

15.0
13.4
42.0
63.7
40.0