COMPANY PROFILE

COMPANY PROFILE
Angel Brookings tryst with excellence in customer relations began in 1987. Today,
Angel has emerged as one of the most respected Stock-Broking and Wealth
Management Companies in India. With its unique retail-focused stock trading
business model, Angel is committed to providing Real Value for Money to all its
clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), National
Stock Exchange (NSE) and the two leading Commodity Exchanges in the country:
NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL.
COMPANYS Business

Equity Trading

Commodities
Portfolio Management Services
Mutual Funds
Life Insurance
Personal Loans
IPO
Depository Services
Investment Advisory

Angel Group:

Angel Broking Ltd.

Angel Commodities Broking Ltd.
Angel Securities Ltd.

Companys Vision
To provide best value for money to investors through innovative products,
trading/investments strategies, state of the art technology and personalized service.
Companys Motto
To have complete harmony between quality-in-process and continuous
improvement to deliver exceptional service that will delight our Customers and
Clients.

Companys CRM Policy : Customer is King

A Customer is the most Important Visitor on our premises. He is not dependent on
us, but we are dependent on him. He is not an interruption in our work. He is the
purpose of it. He is not an outsider in our business. He is part of it. We are not
doing him a favour by serving him. He is doing us a favour by giving us an
opportunity to do so.
Business Philosophy

Ethical practices & transparency in all our dealings

Customers interest above our own
Always deliver what we promise

Effective cost management

COMPANY Quality Assurance Policy
We are committed to providing world-class products and services which exceed
the expectations of our customers, achieved by teamwork and a process of
continuous improvement.
Work Culture
At Angel, we keep exploring new paths to provide the best value to all our internal
and external customers. We consider people as our biggest asset and believe in
creating long term relationships by nurturing talent from within. A fast-growing,
forward-looking organization like ours, demands HR to be a key responsibility area
of our core management team.
Our HR team constantly explores ways to enhance and augment the knowledge
base and productivity of all Angels by providing various learning and development
Programs. Our three tier Leadership Development program helps all star
performers to grow and develop their managerial skills to become effective
mentors for their teams and thereby take on the next level of responsibility
effectively.
Ours is a winning team of highly determined, motivated, and adaptable people, all
working diligently to take Angel's exciting success story forward.
HR Philosophy
At Angel, People come first. Along with our customers, our employees are equally
vital to our organization. The Business of HR is to foster an entrepreneurial spirit
whereby Angels can operate with ownership as an entrepreneur (profit center)
within the confines of their job role and earn over and above their fixed salaries.
We believe in inculcating a sense of responsibility and ownership in all Angels
which brings out the entrepreneurial zeal to explore potential within as well as
beyond job boundaries.

Companys HR Philosophy is to engage employees at

professional, emotional and material levels.
We aim to create an environment conducive to both personal and
professional development of the employees, leading to a productive and
happy work force
Angel believes that people impact business and therefore each and every
Angel is a key resource and a valuable asset
Our business philosophy of being transparent in all our dealings with our
customers, is equally applicable in dealings with employees
We encourage initiative, provide professional freedom and empower Angels
based on trust

EMPLOYEE ENGAGEMENT:

Team HR at Angel works effectively to create a work environment and

performance culture that fosters team spirit and enhances employee productivity
through motivation and positive ambition.
Our HR team is continually working to rationalize and restructure measures to
ensure better employee relationship management, employee communications and
relations, recruitment and training need analysis; program design and
implementation, performance evaluation and other work-life initiatives.

Sprint
Sprint is an engagement program devised for better inclusion of new joiners from
Day 1. The major aim is to help employee understand the company products &
services and present them to customers.

Race

After having done well in the Sprint program, Race is highly effective in
harnessing the potential of new joiners for further development in the next three
months.
Hall Of Fame
It is a display to increase visibility of initiatives taken by employees with an
objective to motivate and recognize contribution and develop sense of pride and
belonging.
Am park
Sam park is our way of bridging the employee-management communication
through a common forum where, ideas, achievements, insight and visions for
success are shared on a regular basis.
Clash of Angels
Angel organizes a cricket tournament Clash of Angels with an aim to encourage
the competitive spirit and sportsmanship in all employees. The best team lifts the
rolling trophy. Cricket being the favorite sport of the nation, the event generates a
lot of fanfare among the employees.
Pragati
Angel strongly believes that innovation does not come from processes but people.
We also believe in evolving continuously to meet the customer needs and create a
competitive advantage through truly personalized service. Pragati is a platform to
capture creative ideas from employees with the objective of bringing tangible
results by increasing efficiency, enhancing productivity and reducing TAT in our
work areas.
Red Tag Day
Angel encourages employees to reduce, recycle & reuse as a way of life. To reenforce the significance of red tagging every year we celebrate Red Tag Day
across Angel.
PERFORMANCE MANAGEMENT:

Core essence of PMS

The core essence of PMS is to build and strengthen the team members Connect
with Angel through

Enrolling the team member to Angels vision

Meaningful engagement
Meaningful dialogue
Openness to give and receive feedback
Compliment achievements
Focus on the team members growth to enhance performance

The whole focus of PMS is to look for goodness in a person. The onus is on the
managers to look for that goodness, identify strengths and try to create a role
around strengths rather than getting bogged down with weaknesses. The
Performance Management System at Angel has reduced manual intervention to a
minimal level. The fully integrated online system uses sophisticated tools such as
national and regional stack ranking, performance bands and rank based
recommendations. All this is supported through one-on-one interactive feedback &
coaching session with team.
Performance credits are received for exceeding expected targets and there are equal
opportunities for all employees to earn rewards with no upper limits. Performance
credit structures have been worked out differently for various categories of
employees.

Leadership Academy:
Learning is a continuous process at Angel.

We identify the strengths of employees and design training programs to build their
strong points and overcome their shortcomings. We prepare our employees for
future positions with training and by encouraging the learning process. This helps
them to move towards their career objectives efficiently.
We also employ various people development initiatives like E-learning
opportunities for functional & behavioral skills through video conferences and
through our employee portal.
Our E Wise Be wise Program provides every Angel with 24x7 access to all
relevant information about Angel. This encourages employees at all levels to
upgrade their knowledge constantly and apply their learnings in the day to day
work to achieve high productivity and customer satisfaction levels.
PROUD TO BE ANGEL:

We Dont Just Build Careers...We Build Lives

Testimonials from employees about what makes them to be proud to be an
Angel and how this organization has made a difference to their lives.

Vikram Divekar
Sr. Manager E Commerce
I joined Angel as a Trainee Web Designer in June 2005 and within a short
span I have grown to the role of Senior Manager E-commerce, handling a
team of 25 people. Angel not only focuses on retention but kindles the
entrepreneurship spirit in each and every employee. Here equal
opportunities are given to everyone and new & innovative ideas are
welcomed.

Manish a Mishra
Executive Operations

Proud-to-be-an-Angel, there are several aspects that bring this feeling. The
values of Angel that have a major impact are Service Orientation,
Transparency, and Quality Mindset. When we receive appreciation on the
same by our clients, it makes us happy & encourages us to work the same
way and cherish our work.
The various aspects of Angel Culture that has a major appeal and
encourage me to perform during my tenure are firstly the training provided
to me & constructive feedback received from my seniors to enhance my
performance. Also, I appreciate the fairness of policies & procedures
followed by Angel. Also, the freedom & openness to the ideas &
suggestions contributed from my side. Also, the process driven approach
towards work help us work systematically.
The infrastructure & resources provided to us to do our job well creates an
environment that makes us comfortable. We feel cared for & valued as a
team member working in Angel. While working in Angel, they make us
feel that the work done by us adds value to the organization. And lastly the
image & value associated with Angel brand makes me proud to be part of
this organization.

Dhaval Shah
Business Manager
In am proud to be an Angel because of transparency of our organization for
giving me path for next level of growth. I joined this company as a Sales
Executive. In the first 3 months I achieved my targets and was soon
promoted as a Team Leader handling a team of 8 members. Within a short
span of 6 months, I was promoted as a Business Manager heading my
Branch. The recognition of work performance is a significant as aspect of

Angels work culture. As an example I have received a trophy for

outstanding performance from the senior management. I am very happy to
be a part of the Angel family.

Shweta Tiwari
Manager Software Development
I joined Angel in May 2007 as a trainee programmer. Angel has given me
new challenges and roles every year. Now I am designated as Manager in
Software Development Department. I dont think this would have been
possible in any other company in such a short period of time. Angel is
really a performance-based equal opportunity company.
The back work environment allows us to have our own work style and
everyone is always open to new, innovative ideas. Not only do the people
working here care about our products and appreciate them, they also care
about each other as well.
Freedom, Flexibility, Passion. I have the freedom to do what is necessary
to accomplish what is asked of me, the flexibility to take care of social life
and responsibilities, and I share a passion with my team members for what
we do. I am very proud that I work for this company and to contribute to
its success.

Financial Industry
It all started in the year 2002 with the US lowering its interest rates fearing the
slowdown of their economy. To be in line with the world, India also lowered its

interest rates, thereby initiating a new consumption cycle. This had a cascading
effect on all sectors: commodities, agriculture, infrastructure, banking, auto and
auto ancillary, IT and IT enabled services.
The stupendous growth trajectory achieved in the past 4 years was due to sound
government fiscal policies which assisted in giving a fillip to the Indian economy.

Indian economy has been growing at 7-8% over the last few years and is not
only expected to recover soon but also maintain a high trajectory for a long
time to come.
Financial sector leading from the front with growth rates much higher at
20%.
Demat accounts growing @ 20% CAGR over the last few years.
But, equity penetration is still very low: 116cr population*, 17cr PAN* card
holders, only 1.47cr Demat accounts*.
Historically, Equity (@ 15% CAGR) as an asset class outperforms all others.

Historically, the Sensex has been growing at a compounded rate of 17% per
annum.

Fiscal stimulus and RBIs Monetary Policy will put economy on strong
growth path.
Interest rates on a decline, equities expected to gain from this.
Indian economy expected to bounce back by year end.
Corporate earnings to improve in the second half of the current financial
year.

Why Angel?

The most trusted retail-centric broking house with 'Service Truly

Personalized'.
Angel is among the top five broking houses in the country.
Angel was first to concentrate on retail-centric research.
Angel was first to adopt the branch concept.
Angel was first to launch the web-enabled Back Office Software for sub
brokers and clients.
Angel has the highest number of registered sub-brokers on BSE and NSE.
Angel has the highest number of trading terminals (excluding e-broking
terminals).

Angel has been awarded most coveted Major Volume Driver award by
BSE from the year 2004-05 to 2008-09.
Angel has recently been awarded two prestigious award of "Best Retail
Broking House" and "Broking house with Largest Distribution Network" by
Dun and Bradstreet.

Products & Services

Equities
Commodities
Currencies
E-Broking
PMS
Angel Gold
Insurance
Mutual Fund
Personal Loan
Fixed Deposits
IPO
Depository Services

Value Added Services

Research & Advisory Services
Margin Funding
Pre-paid Products
E-Chopda
SMS Services
M-Connect
Client Back Office
NRI Services

Business Plans
Angel Broking offers a wide selection of Business Plans for all the aspiring
entrepreneurs out there. You select the one which you think is the most beneficial to

you or simply call our experts who will guide and direct you towards the right path.

Support
Angel Broking offers a host a comprehensive support infrastructure to its partners
and clients.
As Angel's Business Partner, you get

Hand-holding to identify business potential.

Specially designed training program to develop the necessary business skills.
Technology that guarantees seamless connectivity for trading.
Flexibility of a local broking house and sophistication of corporate
brokerage.
A dedicated Relationship Manager to help in sales and other business related
queries.
Online products for partner's clients at no additional cost.
Basic, Induction and Functional training to Business Partners and their
employees for operational knowledge.
A specially designed glow Sign Board provided with Angel Branding.
Branding support in terms of regular Research & Advisory workshops.
24x7 Online Back-office system for the Partner as well as all their customers.

INDUSTRY PROFILE

INDUSTRY PROFILE
Indian stock market marks to be one of the oldest stock market in Asia.
Stock Market which is a market where the trading of company stocks, both listed
company securities and unlisted company securities are takes place. It is different
from stock exchange because it also put all stock indices and stock index
movements on the same platform. For example, we use the term, "the stock market
was up today" or "the stock market bubble."

History of Stock Exchanges in India:

The only stock exchanges operating in the 19th century were those of
Mumbai set up in 1875 and Ahmedbad set up in 1894. These were organized as
voluntary non-profit making associations of brokers to regulate and protect their
interests. Before the control on securities trading became a central subject under
the constitution in 1950, it was a state subject and the Bombay securities contracts
act of 1925 used to regulate trading in securities. Under this Act, the Bombay stock
exchange was recognized in 1927 and Ahmedabad in 1937. During the war boom,
a number of stock exchanges were organized even in Mumbai, Ahmedabad and

other centers, but they were not recognized. Soon after in became a central subject,
central legislation was proposed and a committee headed by A.D. Gorwala went
into the bill for securities regulation. On the basis of the committees
recommendations and public discussion, the securities contracts Act became law in
1956.

Stock Exchanges in India

Stock Exchanges are an organized marketplace, either corporation or mutual
organization, where members of the organization gather to trade company stocks or
other securities. The members may act either as agents for their customers, or as
principals for their own accounts. Stock exchanges also facilitates for the issue and
redemption of securities and other financial instruments including the payment of
income and dividends. The record keeping is central but trade is linked to such
physical place because modern markets are computerized. The trade on an
exchange is only by members and stock broker do have a seat on the exchange.

No. of stock
exchanges
No. of listed
comp.
Capital of listed
comp. in Rs.

1946

1961

1971

1975

1980

1985

1990

1995

14

20

22

1125

1203

1599

1552

2265

4344

6229

8593

270

753

1812

2614

3973

9723

32041

59583

EMBED Excel.Chart.8 \s

REGIONAL STOCK EXCHNGES

There are 23 stock exchanges in India. Among them two are national level
stock exchanges namely Bombay Stock Exchange (BSE) and National Stock
Exchange of India (NSE). The rest 21 are Regional Stock Exchanges (RSE).
List of Stock Exchanges in India

HYPERLINK "http://www.surfindia.com/finance/bombay-stockexchange.html" Bombay Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/national-stockexchange.html" National Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/regional-stockexchanges.html" Regional Stock Exchanges

HYPERLINK "http://www.surfindia.com/finance/ahmedabadstock-exchange.html" Ahmedabad Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/bangalore-stockexchange.html" Bangalore Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/bhubaneshwarstock-exchange.html" Bhubaneshwar Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/calcutta-stockexchange.html" Calcutta Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/cochin-stockexchange.html" Cochin Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/coimbatorestock-exchange.html" Coimbatore Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/delhi-stockexchange.html" Delhi Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/guwahati-stockexchange.html" Guwahati Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/hyderabadstock-exchange.html" Hyderabad Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/jaipur-stockexchange.html" Jaipur Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/ludhiana-stockexchange.html" Ludhiana Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/madhyapradesh-stock-exchange.html" Madhya Pradesh Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/madras-stockexchange.html" Madras Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/magadh-stockexchange.html" Magadh Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/mangalorestock-exchange.html" Mangalore Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/meerut-stockexchange.html" Meerut Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/otc-exchangeindia.html" OTC Exchange Of India

HYPERLINK "http://www.surfindia.com/finance/pune-stockexchange.html" Pune Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/kutch-stockexchange.html" Saurashtra Kutch Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/uttar-pradeshstock-exchange.html" Uttar Pradesh Stock Exchange

HYPERLINK "http://www.surfindia.com/finance/vadodara-stockexchange.html" Vadodara Stock Exchange

The Regional Stock Exchanges started clustering from the year 1894, when
the first RSE, the Ahmedabad Stock Exchange (ASE) was established. In the year
1908, the second in the series, Calcutta Stock Exchange (CSE) came into
exultance. During the early sixties, there were only few recognized RSEs in India
namely Calcutta, Madras, Ahmedabad, Delhi, Hyderabad and Indore. The number
remained unchanged for the next two decades. 1980s was the turning point and
many RSEs were incorporated. The latest is Coimbatore Stock Exchange and
Meerut Stock Exchange.

Opportunities for Foreign Investors in Indian Stock markets

Direct Investment
Foreign companies are now permitted to have a majority stake in their Indian
affiliates except in a few restricted industries. In certain specific industries,
foreigners can even have holding up to 100 per cent.
Investment through Stock Exchanges
Foreign Institutional Investors (FII) upon registration with the Securities
and Exchange Board of India (SEBI) and the HYPERLINK
"http://www.rbi.org.in" Reserve Bank of India (RBI) are allowed to operate in
Indian stock exchanges subject to the guidelines issued for the purpose by SEBI.

SUMMARY
India's oldest and first stock exchange: HYPERLINK
"http://www.bseindia.com" Mumbai (Bombay) Stock Exchange. Established
in 1875. More than 6,000 stocks listed.
Total number of stock exchanges in India: 22
They are in: Ahmedabad, Bangalore, Calcutta, Chennai, Delhi etc.
There is also a HYPERLINK
"http://www.indiaonestop.com/stockmarkjets.htm" \l "NATIONAL STOCK
EXCHANGE,#NATIONAL STOCK EXCHANGE," National Stock
Exchange (NSE) which is located in Mumbai.
There is also an Over the Counter Exchange of India (OTCEI) which allows
listing of small and medium sized companies.
The regulatory agency which oversees the functioning of stock markets is the
Securities and Exchange Board of India (SEBI), which is also located in Bombay.

INTRODUCTION:
India is well-established securities market with long history of organized
trading. The growth in the stock exchanges of the country is spectacular and
can be attributed to increase in the number of instruments offered, listed
companies and tight credit policy of banks. As a result of which Indian
corporate sector has been relying upon capital markets for raising funds for
their needs. Consequently, a large population of the investors small and big has
been created in India.
The project I undertaken in this context is to study ONLINE TRADING
and growth of STOCK EXCHANGE.

NEED FOR THE STUDY:

The present study to review the online trading procedure a case study of
ONLINE TRADING at NETWORTH., as the exchange has changed its trading
from the outcry mode to online trading from 1994, there is need to assess the
performance of the capital market.

The major need for this study is to know the effectiveness of the on-line
system in comparison with the outcry or mock trading to study its advantages
& recommend for beneficial & effective use of the system. The study also
include the emergence of the Depository system in the country to rule out the
drawbacks of the system of physical transfer of the shares.

OBJECTIVES OF THE STUDY:

To analyze the changes in trading after the exchange shifted from outcry
to online trading system.
It is to study the functions of NETWORTH through various departments.
To know the online screen based trading system adopted by NETWORTH
and about its communication facilities. The appropriate configuration to
set the network, which would link the NETWORTH to individual /
members.
To know about the latest and future development in the stock exchange
trading system.
To analyze the equity behavior of particular companies (RCL and DLF ltd)

METHODOLOGY OF THE STUDY:

The uncertainty and the rapid fluctuation in the Indian capital market made
many investor at home and foreign wary about the future of their
investments. So in order to lessen this uncertainty in the market, SEBI
introduced many new trends by making changes in the way the capital
market

functions

by

introducing

online

trading,

rolling

settlement,

dematerialization of shares, etc. This project is only an attempt to find the

effect if these trends on the Indian markets. This study is done with
reference of NWTEORTH STOCK BROKING LTD.
The data collection methods include both primary and secondary collection
methods.

PRIMARY METHOD:
This method includes the data collected from the personal interaction with
authorized members of NETWORTH STOCK BROKING LTD.

SECONDARY METHOD:
The secondary data collection method includes:

The

lecturers

delivered

by

the

superintendents

of

respective

departments.

The brochures and material provided

by NETWORTH

STOCK

BROKING LTD.

The data collected from the magazines of the NSE, economic times,
etc.

Various books relating to the investments, capital market and other

related topics

LIMITATIONS OF THE STUDY

Online Trading has the following limitations:
1. The study is confined to online trading procedure only.
2. NETWORTH is a private player

3. The study is conducted for a short period of 2 months

4. Problems of listing are not covered due to limited time and to keep the
study in manageable limits.
5. A detailed knowledge of the competitor product is very much required in
this field.
6. Because of the fluctuations in the market it is a tough task.
7. There is no much awareness about the Online trading in India.