GUIDE TO OUR CORPORATE IDENTITY

INTRODUCTION
The way in which Magic tv Afrika presents itself to
the public through signage, interior design, store
marketing material, advertising, stationery and
multi-media influences the image that people
form of the entertainment group.
This influence is strongest if we always show
Magic tv Afrika in a consistent way.
Guideline standards are essential for providing
this consistency.
The aim of the corporate identity are:
* To create a single, unified, and clear visual
identity for Magic tv Afrika
* To protect Magic tv Afrika as upmarket,
contemporary and consistently reliable, with
quality entertainment and superior service
* To standardise Magic tv Afrikas visual
presentation in a number of applications,
thereby increasing efficiency and consistency of
the image projected.
It is important that the guidelines be strictly
followed. Any questions, special requirements, or
requests must be referred to ....
The corporate identity programme will help Magic
tv Afrika build a strong, readily recognisable and
well-respected image in the community.

USE OF THIS MANUAL

The purpose of the Corporate identity Manual is to
ensure that the visual design elements of Magic tv
Afrika are applied correctly in all media in which
the entertainment group is identified.
The user of this manual will need to refer to Part A
for rules concerning each design element and
Part B to identify the design element that are
appropriate to a particular application.

Part A: Visual Design Elements:

Primary Logo
Secondary logo(Symbol/Badge)
Clear space
Single colour and reversed out
Correct use of the logo
Typography
Corporate colours

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Part B: Application Standards:

Letterhead
Continuation sheet
Complement slip
Business cards
Power Point Template
ID cards
Fax sheets
Envelopes
Software Application
Advertising
Brochure
Exterior Signage
Clothing
Wi-fi Sticker
Laptop lid sticker
Mouse Pad
Vehicle livery

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PRIMARY LOGO
The Magic tv Afrika logo is our unique identifier.
The logo is also known as the primary identity of
the company. It should always be applied
correctly to continually build and reinforce our
unified brand approach. It is Magic tv Africas point
of recognition and differentiation.
The Magic tv Afrika logo is made up of two design
elements, namely the logotype and the symbol.
The logotype may not be replaced with any other
typeface that appears to be similar nor may the
kerning (the space between the letters) be altered
in any way whatsoever. The symbol may on
occasion be used on its own; at all other times the
logo elements must be positioned as shown
alongside.

Logo
Symbol

Do not attempt to reproduce the logo artwork, or

any of its elements, from these pages. For official
artwork, please contact......., alternatively
templates can be found on the artwork CD.
Logotype

SECONDARY LOGO
The M in Magic tv Afrika logo will only be used in
the various Scenarios that feature a specific
entertainment section.
This is also a Badge that signifies Magic tv Afrika. It is
made up of the same design elements that make up
the logo.

Badge

Once again, please do not attempt to reproduce the

logo artwork from these pages. For official artwork,
please contact......., alternatively templates can be
found on the artwork CD.

CLEAR SPACE
The minimum space surrounding the logo is
called the clear space or an area of isolation
which provides an exclusion area within which no
other typographic, graphic, photographic element,
text or headline may be placed. This clear space can
be determined from the height of the letters a, g, i
and c, which become the standard measure x.
The aim of the clear space is to allow the logos to
achieve maximum impact by ensuring clarity and
legibility throughout all applications.

1x

1x

1x

4x

3x

1x

SINGLE COLOUR AND REVERSED OUT

Often it will be necessary to print in a single
colour or reverse out the logo if it appears against
a dark background.
When printing in a single colour, black is the
preferred option.

Single Colour

Reversed out

CORRECT USE OF THE LOGO

It is essential that the logo is never altered in any
way from the guidelines set out in this guide.

Correct:

Incorrect:

Several examples of correct and incorrect use

are illustrated on this page.

Colours must stay in their allocated positions,

although if the logo is sitting on a solid background
colour, white must replace the colour area of the logo
which matches the background colour. if the
background is a tint or a colour which renders the logo
illegible, the logo must reverse out in white or black
shade as shown in previous page.

Colours must not be swapped, the kerning between

letters must not be altered and the spatial relationship
between the logotype and symbol must never be
changed. it is also incorrect if map is smaller than
symbol or vise versa.

TYPOGRAPHY
Typography specified for use within the Magic tv
Afrika corporate identity system presents a
consistent, unified look through all
communications.

Primary typeface - Sakkal Majalla

Sakkal Majalla normal

Sakkal Majalla bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!$%^&*()
The Primary typeface specified for Magic tv Africa is Sakkal Majalla - which ranges from a light to a
black variant to suit the context and create the desired effect when laying out copy. Where type is
reversed out os a colour, a heavier variant may be required to ensure legibility. Do not attempt to
replace with any other typeface that may seem similar.

Secondary typeface - Geometr415 Blk BT

Geometr415 Blk BT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!$%^&*()
The Secondary typeface specified for Magic tv Africa is Geometr415 Blk BT, selected for its universal
compatibility across various platforms (PC and Mac), and should be used for online purposes as well
as any external communication.

CORPORATE COLOURS
The Magic tv Afrika colour palette has been
chosen to reinforce our brand image through
both intensity of application and consistency of
use. It is as important as any of the other brand
elements and requires the same consistency of
use throughout.

C - 100
M - 76
Y - 28
K - 13

R- 10
G - 80
B - 130

Hex - #0A5082

C - 84
M - 31
Y - 18
K-0

R- 37
G - 144
B - 181

Hex - #2590B5

C - 54
M-0
Y - 13
K-0

R- 1
G - 252
B - 253

Hex - #01FCFD

C-7
M - 35
Y - 100
K-0

R- 238
G - 173
B - 14

Hex - #EEAD0E

LETTERHEAD
The Magic tv Afrika logo is always placed at the
top of the page and centred horizontally.
Size: A4 (210mm x 297mm)
Printing: 2-colour
Paper stock: To be advertised
Templates can be found on the artwork CD.

Magic tv Address Bar

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CONTINUATION SHEET
No logo appears on the continuation sheet - just
the band at the bottom in blue together with the
Magic tv Afrika symbol between.
Size: A4 (210mm x 297mm)
Printing: 2-colour
Paper stock: To be advertised
Templates can be found on the artwork CD.

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COMPLEMENT SLIP
The Magic tv Afrika logo is always placed at the
top of the complement slip and centred
horizontally.
Size: DL (210mm x99mm)
Printing: 2-colour
Paper stock: To be advised
Templates can be found on the artwork CD.

with complements

Magic tv Africa
tel 12345678
fax 12345678
Lagos, Nigeria.

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BUSINESS CARD
All business cards are double-sided and are diecut with rounded edges.
Size: 90mm x 55mm
Printing: 3-color front,

Front

w w w. m a g i c t v a f r i c a . c o m . n g

ABCDEFG
08000000000
name@magictvafrika.com

STAFF
NAME

RANK

www.magictvafrika.com

Back

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POWER POINT TEMPLATE

The Magic tv Afrika logo is placed at the top right
side of the cover page.
PRESENTATION

For the body page, the golden play symbol is

placed at the bottom right part, also signifying a
play motion to the next page.
The end page always has the Msymbol also at
the bottom right part.
Cover Page

Body Page

End Page

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ID CARD
The Magic tv Afrika ID cards are double-sided
and are die-cut rounded corners.
www.MagictvAfrica.com

Size: 90mm x 55mm

Plastic stock: to be advised
Templates can be found on the artwork CD.
Front

STAFF
N

AME

Rank

.............................
Holders Sign.

ID NUMBER: MTA/AB/014
DATE ISSUED: 08/10/2015
VALID: FOR ONE YEAR

MagictvAfrica

Back
If found, please return to:
Address or call:
08000000000

714121231514062

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FAX SHEET
The Magic tv Afrika logo is always placed at the
top of the page and centred horizontally.
Size: A4 (210mm x 297mm)
Printing: Single-colour (black)

TO.................................................................

Paper stock: Bond

FROM..........................................................

COMPANY....................................................

DIRECT TEL................................................

FAX...............................................................

FAX..............................................................

DATE.............................................................

NUMBER OF PAGES..................................

SUBJECT.....................................................................................................................................

Templates can be found on the artwork CD.

This content will also appear always

in company mail below signature .

CONFIDENTIALITY NOTICE: Any information accompanying this facsimile transmission may consist of confidential information, which may be legally privileged. The
information contained in this fax is intended only for the use of the addresses named above. If you have received this facsimile in error, please notify us immediately
by telephone to arrange its return to us. Any disclosure, copying, distribution or the taking of any action in relation to the contents of this faxed information by any
person (other than the address named above) is strictly prohibited.

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ENVELOPES
The Magic tv Afrika logo is placed on the flap,
along with the return address details.
The DL envelope can either have a window or be
windowless.

MagictvAfrica(ltd)
tel 0800000000
fax 12345678

Size:
DL (220mm x 110mm, excluding flap)
C4 (324mm x 230mm, excluding flap)
Printing: 3-colour

DL

MagictvAfrica(ltd)
tel 0800000000
fax 12345678

Paper stock: White cartridge, 80gms

C4

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SOFTWARE APPLICATION
The Magic tv Afrika symbol is given a drop
shadow and a little reflective effects. This app
identity should be used always as a png format.

App symbol

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ADVERTISING
All advertising, regardless of size (full-page, half
page or double-page spread) must contain the
logo element and headline relevant to that
particular advert(This is always found at the dark
blue Bar). The bar motif must always appear at
the bottom of the page, either containing a blue
area or without (with contact details within).
Photography must be fresh, containing a high
number of pixels, appealing modern, hinting at
the high volume of entertainment from Magic tv
Afika.

ADVE

For general branding, the blue Bar tilt position is

always at 349.9 degree respectively.

RT TI

TLE

08000000000
www.magictvafrika.com

Above:
single-page/portrait size advert

MagictvAfrika

Left:
double-page spread/landscape advert

ADVER

T TIT
LE

Please note that these two visuals are general examples only.
Headline and body copy to relate to final photography used.

conten
ts
conten here, conte
ts
conten here, conte nts here, co
nte
ts here,
nts her
conten
e, con nts here, co
conte
ts
conten here, conte nts here, co tents here, co ntents here
n
ts
conten here, conte nts here, co tents here, co ntents here
nte
ts here,
nts
n
conten here, conte nts here, co tents here
ntents
ts here.
nts her
here
e

000
000 om
0
0
.c
080 frika
tva
c
i
g
.ma
ww

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BROCHURE
The Magic tv Afrika logo is centred always at
header region and title at footer region.

BROC

HURE

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EXTERIOR SIGNAGE
The Magic tv Afrika logo is centred above contact
details with a bit of two theme colours at top most
part of signage.

MagictvAfrica(ltd)
tel 0800000000
fax 12345678

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CLOTHING
Front: Magic tv Afrika symbol showing partly
without affecting the full appearance of the
golden play button, with primary logo on right
side.
Back: Continuation flow of M symbol with full
and reduced sized M symbol at middle top .

Front

Back

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WI-FI STICKER
The Magic tv Afrika symbol is turned over
creatively (with the play sign still intact) to
achieve a sync with the message being relayed
to it potential clients.

Sticker

ZONE

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LAPTOP LID STICKER

Magic tv Afrika symbol displayed at the centre,
together with its theme at the background in a
reduced opacity.

Lid Cover (SAV)

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MOUSE PAD
Magic tv Afrika symbol showing partly without
affecting the full appearance of the golden play
button.

lesser density rubber pad

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VEHICLE LIVERY
Vehicle branding should have Magic tv Afrika
symbol showing partly by the side, revealing the
play sign in full. Also Primary logo on both front
doors, with website links inscribed at the front
(bonnet) and rear side of the vehicle.

w w w. M a g i c t v A f r i k a . c o m

side view

w w w. M a g i c t v A f r i k a . c o m

w w w. M a g i c t v A f r i k a . c o m

front view

rear view

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07064915279

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tel 08128888883
fax 12345678