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PROJECT REPORT
ON
CONSUMER BEHAVIOR TOWARDS ZERO CREDIT LOAN
AT
BAJAJ FINSERV LIMITED
BY
ARJUN PATIDAR
UNDER THE GUIDENCE OF
Mr. SUNIL VERMA
SUBMITTED TO
INDIRA INSTITUTE OF MANAGEMENT PUNE
IN PARTIAL FULLFILLMENT OF THE REQUIREMENT FOR THE AWARD
OF THE DEGREE OF
POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)
YEAR 2011 TO 2013
FOR
INDIRA INSTITUTE OF MANAGEMENT
PUNEExecutive
Summary
Declaration
I Arjun Patidar student of PGDM-Marketing : Reg. No. 11MK15 hereby declare that the
project work titled Customer Behavior towards the Zero Credit Finance or Loan, which has
been submitted to Indira Institute of Management Pune, is an original work of the
undersigned and has not reproduced from any other source.
Date
Place
Reg.No. - PGDM/32
Acknowledgement
Zero Credit Loan is a pre-sales promotion feature added by Bajaj Financial services, to
provide high value customer durable at Market Price (MRP). The interest component is taken
care by dealers margins and schemes provided by FMCDs company.
CUSTOMERS BEHAVIOR TOWARDS ZERO CREDIT LOAN. It has been my
privilege to have a team of project guide who have assisted me from the commencement of this
project. The success of this project is a result of sheer hard work, and determination put in by me
with the help of my project guide.
I am obligate with continues assistance by external guide (Mr. Shreeram Birla) and my
internal guide (Mr. S.K. Verma).
I am also thankful to Mr. Pranav Vyas ( Our HOD) and Dr. Pandit Mali (Director of
Indira Institute of Business Management) for their continues guidance and blessings.
Table of Contents
Chapter
Number
1
2
3
4
5
6
7
8
9
10
11
12
13
Title
Page
Introduction
Industry Overview
Company Overview
Objectives of the Study
Research Methodology
Review of Literature
Data Analysis and Interpretation
Findings
Limitation of the Study
Conclusion
Suggestion/Recommendation
Bibliography
Annexure
Number
6
7
13
21
22
25
32
47
48
49
50
51
52
Introduction
In the modern culture attraction for comfortable and luxury life among middle class and lower
class is increasing rapidly. FMCD Loans at 0%Interest rate with Low EMI and Low down
payment are widely preferred by urban as well as semi urban people. The important reason for
attraction towards FMCD loans is that these loans help to manage social status in society and
second reason is easy approval. Even higher class people are preferring importance and getting
benefit from these Loans equally.
With the growing popularity of FMCD Loans, The FMCD companies are getting benefit equally
because of the increase in sales of the products. Festival time like Deepawali, holi, Ganesh pooja
5
and some regional festivals becomes blessing for companies as well as customers. FMCD Loans
are increasing the sales of these products rapidly for the benefit of not only customers and
FMCD companies but also loan providing companies because this 0% gives high profit to them.
Huge profit in this segment is increasing the competition among the companies. Mostly non
banking financial corporations are involved but banking sector also providing equal importance.
Recently, finance minister said to banks to emphasize on FMCD loans. Competition in this line
is different from other products because here no. of customers and their demand is rising and it
covers whole segments.
Risk is another factor in this market where a company earns a lot of profit also has to manage
risk. Proper risk management decides the success of the company otherwise many companies has
got huge loss and disappeared from the market. Finally can say that FMCD Loan market is very
huge, prosperous, and attractive with higher risk.
Industry Overview
The Indian financial services industry has a lot of scope for further penetration, and thus has
immense scope and potential to grow exponentially. The online genre, mobile explosion,
emergence of social media platforms, technologies like cloud computing and increasing pace of
convergence and interconnectivity of devices are intensely driving the growth of this industry.
These are playing pivotal roles in transforming the way financial services are delivered to the
end-consumer. Further, financial institutions are revamping their operational infrastructure and
business delivery models.
Financial services industry mainly comprises the BFSI industry, that is, banking, financial
services (such as mutual funds) and insurance. Key developments and performance pointers
pertaining to each of these sub-segments are discussed in this overview.
Insurance Sector
There are 24 life insurers in India with about Rs 15 trillion (US$ 292.5 billion) in assets.
According to data released by the Insurance Regulatory and Development Authority (IRDA), the
life insurance industry collected Rs 89,655.83 crore (US$ 17.5 billion) during April 2011February 2012 by writing new policies while the insurers sold about 35.12 million policies
collectively. Private players sold seven million policies.
The general insurance industry continued with its growth trajectory as the gross written premium
grew 24.03 per cent during 2011-12 against the year-ago period.
Banking Services
According to the world's largest rating agency, Standard & Poor (S&P)'s Ratings Services,
India's banking system has a high level of stable, core customer deposits supported by the
system's good franchise, extensive branch networks, and large, yet growing, domestic savings.
According to the Reserve Bank of India (RBI)'s 'Quarterly Statistics on Deposits and
Credit of Scheduled Commercial Banks', September 2011, Nationalised Banks, as a
group, accounted for 52.2 per cent of the aggregate deposits, while State Bank of India
(SBI) and its associates accounted for 21.8 per cent. The share of New private sector
banks, Old private sector banks, Foreign banks and Regional Rural banks in aggregate
deposits was 13.7 per cent, 4.8 per cent, 4.6 per cent and 2.9 per cent, respectively.
With respect to gross bank credit also, nationalised banks hold the highest share of 51.6
per cent in the total bank credit, with SBI and its associates at 22.1 per cent and New
Private sector banks at 13.8 per cent. Foreign banks, Old private sector banks and
Regional Rural banks held relatively lower shares in the total bank credit with 5.2 per
cent, 4.8 per cent and 2.5 per cent, respectively.
Another statement released by the RBI stated that bank deposits grew 13.4 per cent to Rs
60.72 trillion (US$ 1.18 trillion) in the fiscal 2011-12 (the year to March 23, 2011) while
loans and advances grew 17.08 percent to Rs 47.54 trillion (US$ 927.16 billion).
8
Private equity (PE) and venture capital (VC) investors infused a capital of US$ 1.88 billion
across 90 deals during the reported period.
Recent Developments
India has launched the country's first domestic payment card network, RuPay, to compete
with multinational Visa Inc. and Master card Inc. The new development will not only
help banks reduce cost of issuing a debit card but will also lead to expansion of payment
network in rural areas. National Payments Corp of India Ltd (NPCI), the nodal agency to
manage and promote RuPay, has stated that 200,000 RuPay cards have already been
issued and the target is to have 10 million debit cards under the brand by March 2013.
10
L&T Finance has decided to buy Fidelity Worldwide Investment's Indian mutual fund
business. The deal would boost L&T's assets to Rs 13,500 crore (US$ 2.63 billion),
making it the 13th biggest fund house and the 10th largest on the basis of equity.
In a recent announcement, the RBI has granted FIIs to invest in primary issuances of
companies' non-convertible debentures (NCDs), provided these papers are scheduled to
be listed on the stock exchanges within 15 days of being issued. If the instrument, that is
the NCD, does not get listed within 15 days, the foreign investor concerned would have
to sell the securities to a domestic investor.
Government Initiatives
In its Budget for 2012-13, the Government has earmarked a capital of Rs 15,888 crore (US$ 3.11
billion) to be infused in public sector banks, regional rural banks and other financial institutions.
Apart from this, the Government is also planning to set up a financial holding company that will
raise funds for public sector banks.
Furthermore, the RBI has liberalized regulations pertaining to FCAs to provide operational
flexibility to Indian entities making overseas direct investments. After satisfying stipulated
requirements and conditions, Indian entities can open, hold and maintain FCAs abroad that
would simplify the process of making overseas direct investments.
11
Road Ahead
According to a report by the Boston Consulting Group (BCG) India, prepared in association with
a leading industry organization and Indian Banks Associations (IBA), Indian banking industry
would be the world's third largest in asset size by 2025 and mobile banking would become the
second largest banking mode after ATMs. Furthermore, owing to the positive eco-system of the
industry and regulatory and Government initiatives, mobile banking is anticipated to enhance
from 0.1 per cent of transactions in a 45 per cent financial inclusion base in 2010 to 34 per cent
of the transactions with 80 per cent rural inclusion base by 2020, as per the report.
While the Indian Government projects that qualified foreign investors (QFIs) would invest US$
50-75 billion in India's equity and bond markets, G Chokkalingam, Executive director and CIO,
Centrum Wealth Management, believes that Indian markets would witness record inflows,
probably to the extent of US$ 30 billion, by FIIs in 2012.
Such positive forecasts are being made owing to monetary expansions in the West and
considering that India would remain the second-fastest growing economy in the world.
12
Company Overview
13
Bajaj Finance Ltd. (BAFL) was incorporated as a Private Limited Company on 25th March, 1987. It
became a deemed Public Limited Company by virtue of Section 43(A) of the Companies Act, 1956 w.e.f.,
20th October, 1987. Bajaj Finance Ltd made a Public Issue of Equity Shares in 1994 and its Equity Shares
are listed on Bombay Stock Exchange Limited and National Stock Exchange of India Limited.
14
The present Paid-up Capital of the Company is Rs. 365,960,760. Bajaj Finance Ltd. has its
headquarters at Pune (MH) and has more than 63 branches spread across the country.
Bajaj Finance Ltd offers loans for various needs. The company offer loans for Bajaj
Auto Two Wheelers under the name of Bajaj Finance Ltd. The company Consumer
Durable Loans, Personal Loans, Loan against Property, Small Business loans, construction,
Equipment Loans, Loan Against Securities and Insurance services under the name of Bajaj
Finserv Lending.
Bajaj Finserv Lending is one of the most diversified NBFCs in the market catering to more than
5 million customers across the country. Apart from being a well recognized organization. The
company product offerings include Consumer Durable Loans, Personal Loans, Loan against
Property, Small Business Loans, Two-wheeler and Three-wheeler Loans, Construction
Equipment Loans, Loan against Securities and Insurance Services. Bajaj Finance Ltd unique
products feature across all categories and offer a compelling value proposition to their customers.
The company strong presence in the Indian market for over 23 years has enabled to establish a
strong foothold here and the company aim to continuously provide their customers with premium
service and exclusive benefits.
Bajaj Finserv Group companies share common values of Reliability, Innovation and Efficiency
and
provide
customers
with
high
quality
products
and
Key focus areas for Bajaj Finserv are Lending, Investment, Protection and Advisory.
Business Segment
15
services.
16
17
Personal
Lifestyle Product Finance
Lifestyle products include the categories such as Home improvements, Modular
Kitchens, Jacuzzi & Bathroom Fittings, Kitchen Equipments, Home furnishings,
Luxury watches, Digital lifestyle products, High-end Cameras, Tablet PCs, Smart-phones and
many more.
Consumer Durable Loans
Bajaj Finserv Lending is one of the leading financiers in the market offering consumer durable
loans on EMI. Now you can easily avail a loan for products like LCD, LED, Color TV,
Refrigerator, Washing Machine, Air Conditioner, Music System, and Microwave amongst a host
of other products. Bajaj Finserv Lending consumer durable loan comes with 0% financing and
with a small fee.
Personal Loan
Bajaj Finserv Lending personal loans can be availed for personal use without providing security
or guarantors. The company offer loans that are convenient, flexible, come with fast processing
and have superior features like Nil prepayment charges.
Credit Card
Bajaj Finserv Standard Chartered Credit Card comes in 2 variants - the World Credit Card and
the Platinum Credit Card.
18
Business
Small Business Loans
Small Business Loans come with fast approval and hassle free documentation. Like
manufacturing sector, service industry or any other field.
19
20
Bajaj Finance Ltd is one of the few NBFCs in the country to be awarded a rating
of FAAA/Stable for fixed deposits, indicating a very strong degree of safety with regard to
timely payment of interest and principal on the instrument by the Credit Rating and Information
Services India Limited (CRISIL).In addition to this, It is also rated high in the following
programs:
AA+/Stable from CRISIL and LAA+ from ICRA for Long-Term DebtProgramme
It has a network of over 2,500 Bajaj Auto and consumer durable dealerships and over 63 branch offices
throughout the country to cater to all the requirements of their customers. It has earned the trust
and loyalty of over 50 lakh satisfied customers across the country.
21
Weakness:
1. Lack of penetration in rural areas
2. Smaller Infrastructure as compared to established players
Opportunities:
1. Growing rural market potential
2. Urban Youth with growing income
Threats
1. Economic crisis and economic instability
2. Entry of new NBFCs in the sector
3. Increasing awareness amongst people about securing their future
22
OBJECTIVES
customer behavior.
To provide better suggestion regarding consumer to Bajaj Finserv Lending.
23
RESEARCH METHODOLGY
The task of data collection begins after a research problem has been defined and research design/
plan chalked out. While deciding about the method of data collection to be used for study, the
researchers should keep in mind two types of data via .primary and secondary.
Primary data:
Primary data are obtained by a study specifically designed to fulfill the data of the problem at
hand .primary data is collected during the course of doing experiment by using various method
of data collection such as interview method questionnaires method .Various methods of
collections of primary data
1.
Observation method
2.
Interview method
3.
Questionnaires method
4.
24
Company documents,
Books
Published information
Webpage
Sampling technique
In research universe refers to total no. of particular items in a defined area on a particular time. In
research generally it is not possible to select whole population for survey. So researcher uses
sampling technique for research. The selection process of sampling is called sampling
technique.
Types of sampling technique:-
25
1. Probability sampling
Simple random sampling
Cluster sampling
Systematic sampling
Stratified sampling
2. Non probability sampling
Quota sampling
Judgment sampling
Convenience sampling
Deliberate sampling
26
REVIEW OF LITERATURE
The literature review provides valuable insight and help in deciding the issue on which data has
to be collected. Here one source will lead to another. The sources that are collected should be
relevant and well conversant with the theories and records. The review of literature provides
guidance in removing the gaps in the theories or whether the existing studies relevant to the
problems under study are inconsistent with each other. The study on problem provide the
difficulties which are present in the existing study and to wash out such difficulties it becomes
necessary to go for literature review.
Consumer behavior is the study of when, why, how, and where people do or do not buy
a product. It blends elements from psychology, sociology, social anthropology and economics. It
attempts to understand the buyer decision making process, both individually and in groups. It
studies characteristics of individual consumers such as demographics and behavioural variables
in an attempt to understand people's wants. It also tries to assess influences on the
consumer from groups such as family, friends, reference groups, and society in general.
Customer behavior study is based on consumer buying behavior, with the customer
playing the three distinct roles of user, payer and buyer. Research has shown that consumer
behavior is difficult to predict, even for experts in the field. Relationship marketing is an
influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the
true meaning of marketing through the re-affirmation of the importance of the customer or buyer.
A greater importance is also placed on consumer retention, customer relationship management,
27
social
functions
are
homogeneity and weak and strong Pareto optimality. No social choice function meets these
requirements in an ordinal scale simultaneously. The most important characteristic of a social
function is identification of the interactive effect of alternatives and creating a logical relation
with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the
productive system is considered from its beginning at the production level, to the end of the
cycle, the consumer (Kioumarsi et al., 2009).
Introduction
Bajaj Finserv Lending is one of the leading financiers in the market offering consumer durable
loans on EMI. Now we can easily avail a loan for products like LCD, LED, Color TV,
Refrigerator, Washing Machine, Air Conditioner, Music System, and Microwave amongst a host
of other products.
Features & Benefits
Features
Avail loans ranging from Rs. 7,500 to Rs. 5, 00,000 for Washing Machines, Refrigerators,
Colour TVs, LCDs and other consumer durables.
28
Apply Online or walk in to one of the Bajajs Dealer Partner showrooms and get loan
approved in 15 minutes.
Benefits
If you are a salaried person your age should be between 21 years to 60 years. If you are Self
29
Photo Id Proof
Residence proof
Salary Slip
31
example of TV he/she sees two to five brands then he/she decide a product). After deciding the
product owner of showroom or authorized person fixed the price (after negotiating with customer
to authorized person).
At that time the authorized person of Bajaj Finserve lending will come to the customer and give
the information about finance.
There have some eligible criteria to get a loan. For these there have so many surrogating systems
and for every customer they have to submit photo copy of some documents.
When a customer wants to buy the product through finance he/ she have to go following
procedure:
Following is the process of Lending and Product Delivery to the customer through High
Technology Orientation & Robust Risk Management
32
Q1. Do you prefer to use credit (Zero Percent Finance) for buying White Goods Products?
a) Yes
b) No
[ ]
[ ]
Table no -1
Options
Response of consumer
Percentage (%)
Yes
No
90
10
90
10
Graph-1
Data Interpretation: - Most of customers prefer to purchase high value customer durables at
Zero Finance. Due to Zero Credit Loan the middle & lower middle class customers are able to
propones their purchase.
Q2. If the answer of before said question is yes, then which of the following (financial) product
you prefer most?
34
Options
Response of consumer
Percentage (%)
99
1
Graph- 2
Financial Products
1%
Zero Percentage of
finanace Scheme
Loan
99%
Data interpretation: - Zero Credit loan is a sales promotion tool and technique which helps to
increase sales volume. Financial service companies also earn due to this Zero Credit Loan
Q3. Please select your credit requirement in general when you purchase White Goods or
Automobiles or Other related product on credit.
A) 20000
B) 35000
C) 50000
D) 75000
Table no - 3
35
Option
20000
35000
50000
75000
More than 100000
Response of consumer
10
15
22
25
28
%
10
15
22
25
28
Graph-3
Data interpretation: - High value prestigious branded products are mostly sold with the help of
pre-sales finance availability. It increase customer purchase and financial services company also
get more profitable turnover.
Q4. In general, while opting 0% credit finance, which of the following product range you
prefer?
Response of consumer
36
Consumer durable
Auto( Two wheeler)
House Interior related
If other
50
20
10
20
50
20
10
20
Re sponse of Custome r
50
45
40
35
30
25
20
15
10
5
0
Data interpretation:- Customer Durables ( T.V., LCD, Refrigerators are mostly sold in finance
only. High value Auto (Two Wheeler) and Home Interiors also needs finance as presales tool to
increase sales.
Q5. Which of the following Finance company do you prefer while selecting Credit Finance?
Bajaj Finance
Future group
Tata Finance
If other please specify
Table no - 5
Option
Bajaj Finance
Future group
Tata Finance
If other
Response of consumer
65
5
20
10
37
Percentage (%)
65
5
20
10
Graph -5
Bajaj Finance
10%
Future group
20%
5%
Tata Finance
65%
If other
Data interpretation:- out of 100 consumer 65% of consumer choose Bajaj finance for credit
finance because Bajaj finance have different types of surrogate through consumer can easily get
finance other dont have that much surrogates as compare to Bajaj finance.
Q6. What comes in your mind first while selecting finance for a purchase of product?
Rate of interest
Tenure of Credit
Hidden charges
Schemes
Table no - 6
Option
Rate of interest
Tenure of Credit
Hidden charges
Schemes
Response of consumer
25
20
40
15
38
Percentage (%)
25
20
40
15
Graph - 6
40
35
30
25
20
Customer Response
15
10
5
0
Data interpretation:- out of 100 consumer 40% of them always think about hidden Charges
added to their Emi, and 25% of consumer think for what is rate of interest ,and then about tenure
(months), after at the end different finance scheme.
Q7. Do you think there is any risk involved while opting for Credit Finance?
Yes
No
Table no - 7
Option
Yes
No
Response of consumer
60
40
Graph- 7
39
Percentage (%)
60
40
20%
Yes
No
80%
Data interpretation:- out of 100 consumer 60% of them thinks that there is risk involved while opting
for finance, risk like rate of interest, hidden charges, these things only happen to new customer, remaining
40% dont things as such some risk involve.
Q8. Have you gone through any obstacle (s) while paying back your EMI?
Yes
No
Response of consumer
30
70
Graph - 8
40
%
30
70
33%
Yes
No
67%
Data interpretation:- out of 100 consumer 30 % of consumer of consumer have gone through
obstacle during their Emi like excess amount cut off , & remaining 70% have Said No, they are
not facing any problem while paying the EMI.
Q9. Overall, how satisfied are you with Services offered by Bajaj Finance?
Satisfied
Neutral
Dissatisfied
Table no - 9
Option
Response of consumer
Percentage (%)
Satisfied
Neutral
Dissatisfied
55
15
30
55
15
30
Graph -9
41
Level Of Satisfaction
60
50
40
Customer Response 30
20
10
0
Satisfied
Neutral
Dissatisfied
Data interpretation: - out of 100 consumer 55% consumer are satisfied with services offered
by Bajaj finance, and 30% are dissatisfied due excess Emi cut And remaining are neutral.
Yes
No
Response of consumer
80
20
42
%
80
20
20%
Yes
No
80%
Data interpretation:- out 100 consumer 80% of consumers buying behaviors effect due to 0%
scheme, remaining 20% said no.
Q11. Please specific why do you opt for Credit finance? (Can select more than one option)
Table no - 11
Option
Easy availability of Credit
Attractive Interest Rate
Easy EMI with no Interest Rate
Very Less Documentation
Increases buying power A
Increases buying power B
Percentage (%)
10
10
40
10
20
10
43
Customer Response
Data interpretation:-out of 100 consumer maximum number of consumer opt for credit finance
because of Easy Emi with no interest rate after that consumer opt due to buy more than one
product.
44
Q12. Do you prefer to opt for the other offers with the Credit Finance? (Can select more than one
option)
EMI card
Health insurance
Extended warranty
Any other Offer ..
Table no - 12
Option
EMI card
Health insurance
Extended warranty
Any other Offer
Response of consumer
50
10
30
10
%
50
10
30
10
Graph -12
Customer Response
50
40
30
20
10
0
Data interpretation:- out of 100 consumer 50% of them opt for EMI card because of future
benefits while taking credit finance, 30% opt for ext. warranty ,10% for health insurance,10% for
other offer.
45
Yes
No
Response of consumer
70
30
%
60
40
Graph-13
No; 30%
Yes; 70%
Data interpretation:- Out of 100 consumer 70% thinks that company should change at regular
interval due to Change in scheme variety, remaining 30% Said No due to changes in tenure
(month).
46
Q14. Please comment on - What is your expected time frame for getting credit finance (after
completion of documentation process)?
Data interpretation: - Average answer from consumers was 10 to 15 min.
47
Findings
Most of customers are satisfied with the pre sales financial services of loan provided by
honest and needy customers are deprived of loan assistance for their purchases.
Poor customers could not bear additional processing charge on and above MRP, so
Zero Percent Finance has public service utility too.
48
LIMITATION OF PROJECT
Followings are the limitations while completing this research:
The time available for doing this report was not sufficient because the term of Summer
Project was 60 days only, which was insufficient for observing bigger data of dealers and
customers.
There was little bit of language problem while handling customers.
Internet server problem during Log in.
Problems occur while swiping EMI card.
Most of the customers are not willing to fill the questionnaire.
CONCLUSION
Maximum Consumer are satisfied with the services provided by Bajaj finserv.
0% scheme affect consumer buying behavior.
According to analysis most consumer are satisfied but some are not satisfied with bajaj
finance.
If customer comes to take one product, when he comes to know about 0% finance he take
more than one product or he/she takes higher price product.
49
50
RECOMMENDATIONS
pattern.
Processing fees and DBD on some product are high so it should be low because
customers.
Bajaj finance should do advertisement n newspaper, road events to increase awareness
and sales.
51
BIBLOGRAPHY
Website: - www.bajajfinance.com
www.bajajfinservlending.in
www.wikipedia.com
www.economictimes.indiatimes.com
52
Questionnaire
Personal Detail
The information you are providing in below survey will be treated strictly confidential and will
be used only for analysis of Consumer buying pattern for Credit Finance Industry. You are
requested to supply below data for the said purpose.
Name: (optional) ______________________________________________
Age:
] 18-24 Year
] 25-31 Year
] 32-38 Year
] 39-45 Year
] Male
] Female
Gender:
Occupation:
[
] Student
] Govt. Service
] Businessman
] Housewife
[
[
] Professional
] Pvt. Service
] 20000 to 35000
53
] 35000 to 50000
Q1. Do you prefer to use credit (Zero percent finance or Loan) for buying White Goods /
Automobiles related products?
c) Yes b) No
If No please specify
..
..
Q2. If the answer to aforesaid question is yes, then which of the following (financial) product
you prefer most?
b) Zero Percent Finance Scheme b) Loan
Q3. Please select your credit requirement in general when you purchase White Goods or
Automobiles or Other related product on credit.
20000
35000
50000
75000
More than 100000
Q4. In general, while opting credit finance, which of the following product range you prefer?
Q5. Which of the following Finance company do you prefer while selecting Credit Finance?
54
Bajaj Finance
Future group
Tata Finance
If other please specify
Q6. Which of the following you prefer while selecting finance for a purchase of product?
Rate of interest
Tenure of Credit
Hidden charges
Schemes
Q7. Do you think there is any risk involved while opting for Credit Finance?
Yes
No
Q8. Have you gone through any obstacle (s) while paying back your EMI?
Yes
No
Q9. Overall, how satisfied are you with SERVICES offered by various Finance Companies?
Satisfied
55
Neutral
Dissatisfied
Yes
No
Q11. Please specific why do you opt for Credit finance? (can select more than one option)
Q12. Do you prefer to opt for the other offers with the Credit Finance ? (can select more than one
option)
EMI card
Health insurance
Extended warranty
Any other Offer ..
56
Yes
No
Q14. Please comment on - What is your expected time frame for getting credit finance (after
completion of documentation process)?
57