Market Summary

Rock N Pets has a great edge among other animal clinics. It has a
great potential market. Since it is considered as the upgraded version of the
usual animal clinics existing nowadays in Cagayan de Oro City. We feel that
we will become the number one animal clinic in town. This will be
accomplished by actively and continuously promoting the Rock N Pets
animal clinic with pet service Therapy through Radio, Media Advertisement
and Online Advertisements.
The Rock N Pets Offers Services Such As Preventive Medicine Veterinary
Services, Diagnosis and Treatment Services, Dentistry Services, Surgery Services,
Emergencies. It also includes a facility of separate exam room where it is present to
allow the customers pets to be thoroughly evaluated and treated. It is equipped with a
stainless steel table allowing for easy cleaning between patients. Digital scales and
various other instrument are also included allowing for as quick and accurate
procedures as possible.

By remaining our focus in the marketing strategy and providing quality

service to our customers, the Rock N Pets will be known as the number one
animal clinic in Cagayan de Oro City. The business should be aware that the
competitive edge might be diluted if the business becomes complacent in
the services offered. It will be important for Rock N Pets to keep up with the

latest trend in the machines, equipment and supplies that would be used in
doing the services to the customers.

Technical Summary
The main services offered by the business are Such As Preventive
Medicine Veterinary Services, Diagnosis and Treatment Services, Dentistry
Services, Surgery Services, Emergencies.

It also includes a facility of

separate exam room where it is present to allow the customers pets to be

thoroughly evaluated and treated. It is equipped with a stainless steel table
allowing for easy cleaning between patients. Digital scales and various other
instrument are also included allowing for as quick and accurate procedures
as possible.
The Rock N Pets is located at which is a very good place to build a business
because it is within the city where people pass by every day and can be seen
by everyone since it is by the highway. The building structure is designed to
accommodate a large number of customers and with a spacious parking lot
where customers vehicles would park conveniently.
In implementing such business, the group considered the layout of the
building and how it is properly divided so that all the services will be done
accordingly. Moreover, the group looked and researched for the latest

machines, equipment and supplies that would be used in the service. The
business will hire only those employees with experiences as veterinarians
and with good training background to render the best services a customer
could have.

Management Study
The type of business is a partnership composed of four partners. It is to
be registered with the Securities and Commission Exchange (SEC) for the
contract called Articles of Partnership- By the contract of partnership, two or
more persons bind themselves to contribute money, property, and industry
with the intention of dividing the profits among themselves.
The Rock N Pets Animal Clinic will also be registered with the different
government agencies such as the Department of Trade and Industry (DTI),
Business Permit and Licensing Office of Cagayan de Oro City (BPLO), Bureau
of Internal Revenue (BIR) and Social Security System (SSS). The project will
have its full blast after it has complied with all the necessary documents and
technical requirements needed to operate and engage in this type of
business.

Financial Summary

The group undertook an estimate of operating costs for Rock N Pets

Animal Clinic by getting the average costs of each expense. The group
estimates

that

together

with

all

the

operating

expenses

will

total

approximately to ..in year one of operations; an annual escalation factor

of .. was also assumed.If the partners cannot raise the estimated capital of
---- pesos to construct the business through its partnership or other sources,
they will need to borrow money.
Sales of the business are based on the animal clinic are provided. The
business slogan ------ fits the type of animal clinic that is offered. All the
customers will be satisfied by the kind of service that is given to them and
will get the best possible value of their money.

H. Scope and Limitation

The study will tackle the feasibility of an On an Animal Clinic with Pet
Therapy Services

that would be located at Rodolfo N Pelaez Blvd., Cagayan

de oro city. The acceptance of the customers and clients on how well they
will respond to this kind of business which is somewhat new to the city. The
researchers conducted a survey to a selected possible individual customer in
Cagayan de Oro City with the required respondents of 75 respondents and
interviewed 5 animal clinics in the city which would be the possible
competitors of the business. The period of the study is good for the second

semester of school year 2016-2017 and the gathering of all those data and
information needed is for 3 weeks only.

MARKET STUDY
Introduction
Marketing is considered as the life blood of every business transaction
because it is a strategic way on how to cope up to the needs and wants of
the customers, finding opportunities regarding it, introduce and market the
product, achieve customers loyalty and patronage. It is a system of business
activities designed to plan, price, and promote the services to present and
potential customers. The aspect includes the following topics, demands,
supply, demand and supply gap analysis, marketing programs and the
projected sales. The objective of the proposed project is to satisfy the

customers, not just by meeting their expectations but rather exceeding and
going extra mile. Moreover, it is about increasing the profitability of the
business.
Rock N Pets can be seen like mushrooms popping in and out of the
metropolis. If you take a look closer, these animal clinics are not well
established due to their poor services and facilities .
The Rock N Pets will be the only animal clinic that will be in newest trend
and offer high technology in Cagayan de Oro City. Being the first of its kind in
the city, facilities will cater mainly those in Kauswagan and eventually will
appeal to everyone around the city.
The Rock N Pets Animal Clinic will begin by targeting those who have
pets who are needing medical care. Some are having difficulties in taking
care of their pets so the tendency they will go to the clinic to give their pets
the full best experience in treating them. The first task is to show and
convince them that the Rock N Pets Animal Clinic offers the best service in
town in terms of taking care of their pets.
aggressively

pursuing

interaction

and

This will be accomplished by

promotion

with

the

potential

customers around the city proper of Cagayan de Oro City. Once a strong
image is established, The

Rock N Pets Animal Clinic will use similar

strategies to market its services to other parts of the city.

Objectives

a.

To generate a 10% yearly increase in sales

b.

To increase market share every quarter

c.

To continue to cultivate the Rock N Pets as the premier long-term

animal clinic service provider

d.

To provide new services to meet the demand of the customers

e.

To achieve a high rate of customer satisfaction

f.

To provide best quality services in treating their pets