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Understand the Value of SAP Enterprise Support

Presentation for VAR-Delivered Support Partners


Version: 5.2 | Date: October 13, 2015
For internal SAP and partner use only

Whats in it for you

Learn about SAP Enterprise Support and its benefits

Methods to successfully sell SAP Enterprise Support

Understand how to create additional business with support

2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

Introduction
SAP Enterprise Support in Detail
How Customers Implement, Operate, and Innovate Better with SAP
Enterprise Support
Value for Partners
Summary
2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

SAP Global Service & Support Overview


Benefit from the strength of a global organization
SAP AGS A global support organization...
With more than 8,000 support experts
Located in 54 countries around the world
Backed up by over 15,000 developers
Only team within the SAP ecosystem supporting all SAP
installations from all over the world
Acquires comprehensive knowledge about all technical risks
(product and non-product related) customers are facing while
supporting the complete installed base
Shares this unique expertise in a customer-tailored approach for a
successful implementation, operation and continuous
improvement

SAP GSS supports 282,000+ customers in more than 130 countries

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For internal SAP and partner use only

The Basics Of SAP- and VAR-Delivered Support


Indirect channel options
Choice of support delivery model for VAR partners selling SAP Business All-in-One, SAP BusinessObjects, SAP mobile
solutions, and SAP database and technology solutions:
VAR-Delivered Support
SAP-Delivered Support

Customer 1
Customer 2
Channel
Partner

Customer 3
Customer 4

VAR-Delivered support

Channel Partner sells license


and is responsible for support
(e.g. 1st and 2nd level support)
Support authorization (e.g.
PCoE certification) necessary

SAP

Customer 1

Channel Partner sells license.


SAP provides support

Direct customer from SAP


support perspective

Customer 2
Channel
Partner
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SAP-Delivered support

For internal SAP and partner use only

SAP Support Certification Program


To ensure support excellence for our customers
Support certification is mandatory for all partners selling and providing VAR-Delivered support - Partner COE authorizes a
partners organization.

Support Certification Steps

The time needed for setting up a Partner Center of Expertise may vary greatly, depending on whether you already have
most of the requirements in place or are starting from nothing.

Prerequisite: Product Authorization

Interim Support Authorization

Full Support Authorization

(authorized to sell SAP-delivered support)

(to sell VAR-delivered support)

(to sell VAR-delivered support)

1 9 months

COMPLETE REQUIREMENTS:
Support consultant qualification
Support infrastructure
Processes and deliverables

max 12 months

PCOE readiness audit

Onboard customers and integrate into


support infrastructure

Recertification

Valid for 2 years

Every 2 years

PCOE validation check

PCOE CERTIFICATION

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Recertification
(every two years)

For internal SAP and partner use only

Typical questions from small and midsize customers:


How can I implement in time and on budget?
How can I avoid disruptions to my business?

How can I rapidly leverage software innovations?

2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

The Answer: SAP Enterprise Support


SAP Enterprise Support helps to implement, operate, and innovate better

How can I implement in time and budget?


Support begins with day one
Implement better with guidance from SAP, leverage end-to-end
support infrastructure, and lifecycle management

How can I avoid disruptions to my business?


Run SAP like a factory
Operate better through improved supportability, performance, reduced
TCO, and better collaboration with SAP

How can I rapidly leverage software innovations?


Do what you do best, even better
Innovate better and quickly meet business requirements for continuous
growth and increased competitive advantage

2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

Introduction
SAP Enterprise Support in Detail
How Customers Implement, Operate, and Innovate Better with SAP
Enterprise Support
Value for Partners
Summary
2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

SAP Enterprise Support


The industry-leading support offering

Implement
Better

Operate
Better

Innovate
Better

24 x 7

Support
Advisory

Drive efficient implementations that


meet your business needs

ASAP

Standards for
Implementations

Remote
Services

Run SAP

Mission Critical
Support

Software
Updates

Standards for
Operations

Testing
Optimization

Support
Academy

SAP Solution
Manager

Protect your business and achieve


operational excellence

Foster your companys growth by


continuously evolving your business
and IT processes

SAP ENTERPRISE SUPPORT


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10

Support Advisory
Overview

Partner

24 x 7
Support Advisory

The Partner Support Advisory helps you to resolve priority 1 and top issues - this direct
escalation interface is available 24 x 7

What you get:

Remote support for top-Issues and production-down

Escalation interface to be contacted by the partner in case of top issues endangering the business

24 x 7 support advisory as follow-up to priority 1 messages, vital SAP EarlyWatch Alerts and top issues

Red light post processing (e.g. after TQC delivery)

How you benefit:

Enabling fast problem identification

Direct contact channel and dedicated route to resolution

Direct access: Support Advisory

Reduce
project failure rate

Direct
escalation interface

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11

Standards for Implementation and Operations


Overview
ASAP

Standards for
Implementations

Partner

Run SAP

Standards for
Operations

Support standards enable you to efficiently implement and operate high quality SAP
solutions for your customers

What you get:


ASAP methodology supports cost effective and speedy implementations
Run SAP optimizes the ongoing management of end-to-end solution operations

How you benefit:


End-to-end support standards and best-practices simplify and guide you during implementation and
management of end-to-end solution operations for SAP solutions
Streamline projects and achieve lower total cost of implementation
from evaluation to post project solution management and operations
Reduced total cost of operation due to better management of end-to-end operations

Reduce
cost of operation

Direct access: ASAP and Run SAP

Minimize
time to implement

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12

Mission Critical Support


Overview

Partner

Customers business will be protected proactively in a best possible manner 24 x 7 and


backed up by SAP, where necessary
Mission Critical Support

What you get:


24 x 7 production down support and root cause analysis for quickly finding the cause of a problem
SLAs between SAP and partner on response and corrective actions for critical issues
Access to a global network of support engineers and developers
How you benefit:
Get customers business back running with the highest priority and attention from SAP
Fast issue resolution through service level agreement
Reducing unplanned downtimes - thus optimizing business results

Fast
Direct access: Mission Critical Support

issue resolution

Reduce
unplanned downtime

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13

Testing Optimization | Updates


Overview

Software
Updates

Partner Customer

Testing
Optimization

Easily update your customers SAP solution, deliver high quality results through pre-built
test cases

Testing Optimization:
Tools to assist with optimizing regression test scope for your end customer, e.g. pre-configured test templates and cases
Software updates and improvements:
Customers receive legal changes and software updates
Accelerated innovation enablement helps to discover enhancement package functionality
How you benefit:
Easily reap the benefits of the latest SAP innovation provided by enhancement packages

Easily
Direct access: SAP Improvements & Innovations

discover innovations

Increase
testing performance

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14

SAP Enterprise Support Academy


Overview

Partner

Direct access to up-to-date knowledge and expert advice from SAP


Support Academy

What you get:


Comprises the most important knowledge from SAP support experts
Individual learning plan helps you acquire knowledge in a systematic, structured manner and to align learning with daily
activities and operations
Enables consumption of SAP Enterprise Support offerings
Partners can leverage the SAP Enterprise Support Academy knowledge to deliver a superior service and support
experience to their end customers
How you benefit:
Enables partners to take full advantage of support
Hands-on help to get SAP Solution Manager in place

Up-Skill

Direct access: SAP Enterprise Support Academy

Increase

your experts

testing performance

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15

SAP Enterprise Support Academy


Key components

Partner

SAP Enterprise
Support Academy
Best
Practices

library full of
product,
database and
operating systemspecific how-to
guides for your
everyday
business

Meet the
Expert
Sessions

Accelerated
Innovation
Enablement

live webinars
conducted by
SAP experts on
SAP Enterprise
Support services
and SAP Solution
Manager

live expert
sessions to
evaluate the
innovation
capabilities of
enhancement
packages for SAP
Business Suite

ExpertGuided

Guided
Self-Services

Quick-IQs

which you can


run anytime and
at your own pace
in your own
system
landscape

Tutorial on
how to make or
change system
settings by
providing the
related system
recording

Implementations

remote sessions
by experienced
SAP service
experts providing
workshop-style
interaction

Access role-based content in the format that suits you best


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16

SAP Enterprise Support Academy


Service details 1/2

Best Practices

Get structured guidance and


support from SAP experts

The portfolio covers the entire


variety of support specifics as
part of end-to-end operations:
Topic deep dives will equally be
covered as well as new concepts
or strategy items

The format is interactive since it


allows for questions and answers

Accelerated
Innovation Enablement

Documents describe SAPs


experience and lessons learned
from implementing and operating
SAP Business Suite as well as
SAP BusinessObjects solutions

Evaluate SAP enhancement


package technology or new
functionality for SAP Business
Suite in live expert or expert-ondemand sessions

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Process

Benefits

Meet-the-Expert

Scope

Partner

Access
best practices
library

Involve different depart-ments of


your company
Get a summary report

Recordings can be accessed


through the meet- the-expert
archive.

Documents

YOU

1-2 hour
live webinar
(meet the-expert) session

SAP expert

YOU

Get structured guidance and


support from SAP experts
Involve different departments
Get a summary report of your
session after execution

Live expert
session or
expert-on-demand

YOU

SAP solution
architect

For internal SAP and partner use only

17

SAP Enterprise Support Academy


Service details 2/2

Direct access to SAP experts

Improve areas such as system


performance, data volume
management, change
management, security
optimization, business processes
using guided procedures

Use them on your own, whenever


and how often you want

Tutorials provide practical handson instructions in order to enable


customers to make or change
system settings

Get short and concise guidance

Expert-Guided
Implementation

Multi-day training, practical


experience and expertise on
demand, focusing on application
lifecycle management with SAP
Solution Manager and
preparation for self-service
delivery

Guided
Self-Services

Benefits

Quick-IQ

Scope

Partner

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Process

Direct execution of planned


activities in your SAP landscape
Convenient remote delivery

1 Empowering

YOU
2 Execution 2-3
hours on the
same day

Guided self-services are executed


via SAP Solution Manager

Make system changes


autonomously

YOU

1-2 hours
each morning

SAP expert

3 Expertise-on-demand

during execution

Self-service
execution via
guided procedures

Access
tutorials
library

YOU

Tutorials

For internal SAP and partner use only

18

Remote Services
Overview

Partner Customer

Technical quality checks are remote services which help to reduce the customers
technical risk and outline optimization potential
Remote Services

What you get:

A portfolio of 15+ technical quality checks (TQCs) help to handle top-issues or to de-escalate critical situations during
implementation, operations, and innovation of the customers SAP solution

How you benefit:

Cut down on time and budget for implementation and innovation

Improve system performance, availability, stability, and data consistency

Quality checks to avoid critical situations in the future active risk mitigation

Direct access: How to book SAP Enterprise Support services,


TQC Information Library

Increase
IT effectiveness

Decrease
project risks

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19

Remote Services
Portfolio at a glance

Implement

Partner Customer

Operate

Innovate

TQC for Implementation

TQC SAP EarlyWatch Check

TQC for Upgrade

TQC SAP Going Live Support

TQC SAP OS/DB Migration Check

TQC SAP Upgrade Assessment

TQC Integration Validation

TQC Business Process Operations

TQC SAP Downtime Assessment

TQC Data Consistency Management*

TQC SAP Security Optimization Check

Innovation Discovery Tool

TQC Interface Management*

TQC Technical Performance Optimization

Modification Justification Check

TQC Transport Execution Analysis

Custom Code Maintainability Check

TQC Business Process Performance


Optimization

Color Legend

TQC Data Volume Management

Blue = available for end customer


Black = available for partner
* Currently in pilot mode
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20

Remote Services for Partners


Custom code maintainability check

Partner

Goals:

Provides clarity about all custom code and modified objects in the analyzed system

KPIs indicate the modification level of the system:

Customer objects per package

Modified SAP objects per application component

Enhancements (User exits, BAdIs, appends, implicit and explicit enhancement spots)

References of customer objects to SAP standard coding

How you benefit:

Increased level of end-to-end supportability by identifying improvement potentials for optimization and standardization
within the combined solution landscape consisting out of a qualified partner template SAP core solution SAP
Solution Manager

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21

Remote Services for Partners


Modification justification check

Partner

Goals:

Provides expert advice on how to avoid SAP source code modifications by using SAP standard functionality:

Check whether the required functionality can be implemented within the SAP standard functional scope

Check whether the required functionality can be achieved by taking advantage of SAP standard enhancements
rather than SAP source code modifications

Check whether alternative implementation options could accommodate your business requirements by means
of business process reengineering or work-around solutions

How you benefit:

Increased level of end-to-end supportability by identifying improvement potentials for optimization and standardization
within the combined solution landscape consisting out of a qualified partner template SAP Core Solution SAP
Solution Manager.

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22

Remote Services for Customers


Technical Quality Checks to implement better

Description

Service

I
M
P
L
E
M
E
N
T

TQC for Implementation

Customer

Helps

to improve the performance of a customers core business processes and main interfaces

Scheduling

TQC SAP Going Live


Support

Supports

TQC Integration
Validation

Performs

should take place 2 months before the go-live date

the customer during critical GoLive phases during implementation projects or upgrade projects to support a
smooth start of productive operation
an end-to-end analysis of a core business process and a critical interface with focus on performance and
stability deliverables

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23

Remote Services for Customers


Technical Quality Checks to operate better

Description

Service

O
P
E
R
A
T
E

TQC Business Process


Performance Optimization

Analyzes

TQC Technical Performance


Optimization

Focuses

TQC Data Volume Management

Helps

TQC SAP Security Optimization


Check

Verifies

TQC SAP EarlyWatch Check

Analyzes

TQC Business Process Operations

Identifies

TQC Transport Execution Analysis

Analyzes

TQC SAP OS/DB Migration Check

Manages

2015 SAP SE or an SAP affiliate company. All rights reserved.

Customer

and improves the response times and resource consumptions of individual core business process

steps
on improving the overall system performance and increasing the efficiency of resource usage by
optimizing the database.
to setup and monitor a data volume management strategy that defines how to manage and reduce
future data growth and reduce existing database size.

and improves the security of the SAP systems of customers

the components of a SAP solution, operating system and database to support customers in
optimizing performance and reducing TCO
improvement potential for the customer's core business processes and sets up a business process
monitoring example

and improves the software change management procedures of the customer.

the risk involved in a migration. The result is that the customers system is prepared for a smooth
migration ending with high availability and high performance of the new operating system and/or database.

For internal SAP and partner use only

24

Remote Services for Customers


Technical Quality Checks to innovate better

Description

Service

I
N
N
O
V
A
T
E

Customer

critical, technical issues based on defined KPIs which might endanger an upgrade project

TQC SAP Upgrade Assessment

Detects

TQC for Upgrade

Supports

TQC SAP Downtime Assessment

Determines

by ensuring that the SAP solution continues to operate efficiently after an upgrade in the new software
environment by taking action proactively before technical problems can occur.

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the phases of an upgrade that can be optimized in order to reduce the technical downtime. Therefore,
more time is available for post upgrade activities.

For internal SAP and partner use only

25

Remote Services
Example: Possible sequence of TQCs

Customer

TQC
Technical
Performance
Optimization
SAP
Early
Watch
Alert:
Performance
Problem

Analyze components of the SAP


solution, operating system, and
database to find optimization
potential of the SAP system
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TQC SAP
EarlyWatch
Check

TQC
Data Volume
Management

TQC
Business Process
Performance
Optimization

For internal SAP and partner use only

26

SAP Solution Manager


Overview

SAP Solution Manager

Partner Customer

SAP Solution Manager is the application lifecycle management platform that provides
integrated content, tools, and methodologies

What you get:


Central documentation of processes, system landscape, custom code, and partner applications including an
integrated service desk and root-cause analysis
Central monitoring and alerting infrastructure and change control management
How you benefit:
SAP Enterprise Support allows SAP Solution Manager usage for full application lifecycle management of the
customer solution
Reduced risk and lowered TCO through standardized and integrated application lifecycle management according to
IT Infrastructure Library (ITIL)
Direct access: SAP Solution Manager

Lower
total cost of
operations

Increase
transparency
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27

SAP Solution Manager in a Nutshell


12 work centers support you throughout the ALM lifecycle

Partner Customer

SAP Solution Manager addresses the entire IT environment


Including all the processes, tools, services, and an organizational model to manage SAP and non-SAP solutions throughout
the complete application lifecycle.

Landscape Transformation

Solution Documentation

Upgrade Management

Solution Implementation

Custom Code Management


Maintenance Management
Business Process Operations
Application Operations

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SAP
Solution
Manager

Template Management
Test Management
Change Control Management
IT Service Management

For internal SAP and partner use only

28

SAP Solution Manager


Extended usage rights

Partner Customer

Extended usage rights:

Significant extension of usage rights for SAP Solution Manager: Manage your complete customer solution!

Openness to third-party management tools

Ongoing significant application lifecycle management innovations: For example with upcoming SAP Solution
Manager 7.2 release

Example of the Impact:

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29

Deliverables from SAP and Partner


Standardized SAP services help partner to ensure customer satisfaction
Deliverables to the end customer such as:
- Remote services (technical quality checks)
- Software updates and legal changes
- SAP Solution Manager (with extended usage rights)

Customer

Partner

Deliverables to the partner:


- SAP Enterprise Support Academy (EGI, AIE)
- Support Advisory
- Mission Critical Support
- Modification Justification Check and
Custom Code Maintainability Check

The
Result

Partner provides first and


second level support
to the end customer:
Proactive support with SAP
Enterprise Support

SAP Enterprise Support increases customer satisfaction by ensuring smooth operations, low IT
cost and innovation without disruption

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30

Pillars of SAP Enterprise Support


Key take-aways
Implement, Operate, and Innovate Better

SAP Enterprise Support

Get fast support in critical situations: SAP problem management procedures


Guaranteed reaction times for initial response and corrective actions between SAP and partner
24 x 7 production down mission critical support helps you fix critical errors when you need it most

Partners benefit from innovative knowledge transfer: SAP Enterprise Support Academy
Learn from SAP experts through webinars and prototype configuration in expert-guided implementations
Direct access to SAP intellectual property on IT operations through guided self-services

Direct interface to SAP: support advisory


Direct point of contact and dedicated route to resolution
Enabling fast problem identification

Innovate faster, implement, and operate better


Leverage best practices for implementations, such as Accelerated SAP
Enhanced innovation support for partners through accelerated innovation enablement
Manage changes efficiently with application lifecycle management
Run checks for optimal operations, such as optimize performance and security

Central delivery platform for support & operations experience: SAP Solution Manager
Extensive tool set supporting a comprehensive application lifecycle management
Extended usage rights provide such as service desk, and change analysis

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31

Introduction
SAP Enterprise Support in Detail
How Customers Implement, Operate, and Innovate Better with
SAP Enterprise Support
Value for Partners

Summary
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32

Maintenance is a Strategic Asset


How to explain the value of support to your end customers

Value of SAP Enterprise Support

Partner

Highlight the benefits of SAP Enterprise Support


to your end customers

Customer

Ready

Reduce

for innovations

total cost of ownership

Partners

Free up

Fast

added support value

resources

issue resolution

Reduce

Minimize

unplanned downtime

time to implement

Use the situation-based approach to explain to customers how SAP


Enterprise Support helps to implement, operate, and innovate better
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33

Implement Better
How to explain to your end customers

Get ready for your


project...

... move on with the


help of experts...

Requirements

Design

Implementation Know-How
and Tools

ASAP supports cost-effective and


speedy implementations
SAP Solution Manager helps in
documenting processes and preparing
for smooth operations including
proactive monitoring and root-cause
analysis

The
Bottom
Line
2015 SAP SE or an SAP affiliate company. All rights reserved.

... and have a


successful go-live!

Build & Test

Technical Quality
Checks and Tools

Additional Services
from the Partner

Standardized risk evaluation

Analysis and verification of sizing and


system configuration

Chance for value-adding services


from the partner

The partner could provide superior


support experience such as through
enhanced service level agreement or
by providing a direct support contact

Avoidance of unnecessary
modifications

SAP Enterprise Support


helps customers to
implement better!
For internal SAP and partner use only

34

Implement Better Case Study


Smooth implementations through SAP Enterprise Support
The Case

PARTNER

Implementation project
Introduction of SAP Extended Warehouse Management (EWM)
Extension of FI, CO
Introduction of HCM
Roll-out into other countries

Business process transparency


Monitoring of business processes
Data consistency, data backup, recovery
Software change management one transport
order
Job management process automation
Remote diagnostics
Implementation method
Training & certification

Project mgmt.
Service Desk

Run SAP

Test mgmt.
Change mgmt.

Service Desk

Focus topics

Documentation
of Solution

New
SAP solution

Service Level
Agreement

CUSTOMER

End-to-end support infrastructure

Clear Value With SAP Enterprise Support


SAP standards help to make a reliable project plan: ASAP supports cost effective and speedy implementations, Run SAP helps to secure the
management of end-to-end solution operations , close integration of project management, service desk, test management and change management
through SAP Solution Manager
Simplified roll-out into other countries through existing test cases and template roll-out
Service level agreement of top issues ensures fast processing of high priority messages during implementation
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35

Operate Better
How to explain to your end customers

Efficiently manage your


SAP solution...

... enhance stability and


process performance...

Operate

Optimize
Technical Quality
Checks

Operations Know-How
and Tools

Run SAP optimizes the ongoing


management of end-to-end solution
operations
SAP Solution Manager provides end-toend application lifecycle management
ensuring stable operations and enabling
accelerated innovation

The
Bottom
Line
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... save time and money for


future innovation!

Business process operations

System performance improvements

Security improvements

Data volume management

Additional Services
from the Partner

Chance for value-adding services


from partner

The partner could provide superior


support experience such as by
providing enhanced mission critical
support and
24 x 7 production down support

SAP Enterprise Support


helps customers to
operate better!
For internal SAP and partner use only

36

Operate Better Case Study


Business continuity through SAP Enterprise Support
PARTNER

The Case

Small Transportation Company

Root Cause
Analysis

High priority problem cases


SAP logistic solution stand-still
Shipping documents
cannot be created
Planned transports are in
danger and cant move
Financial damage
Damage of image
(transportation company
does not deliver in time)

Support
Advisory

Service Desk

SAP Solution
Manager

CUSTOMER

End-to-end support infrastructure

Clear Value With SAP Enterprise Support


SAP Solution Manager inclusive usage of service desk end-to-end support infrastructure
Problem processing and solving, providing solution following service level agreement (reactive support) - Priority 1 messages directly forwarded to
SAP for immediate action without any interruptions
24 x 7 support advisory involved to get the necessary SAP experts connected and to accelerate message processing in mission-critical situations

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37

Innovate Better
How to explain to your end customers

... install
innovations, ...

Find whats new...

Requirements & Design

Build & Test

Business Function Prediction

Technical Quality Checks

Find the enhancement package


functionality that is right for your
landscape
Identification of relevant innovations
based on actual system usage data

The
Bottom
Line
2015 SAP SE or an SAP affiliate company. All rights reserved.

Business process change analyzer


(included in
SAP Solution Manager)
Specific technical quality checks for
installation, upgrade, downtime, etc.
available

... activate
and use them!

Deploy
Additional Services
from the Partner

Chance for value-adding services


from partner

The partner could provide superior


support experience such as by
providing additional go-live support or
trainings

SAP Enterprise Support


helps customers to
innovate better!
For internal SAP and partner use only

38

Innovate Better Case Study


Quick innovation through SAP Enterprise Support
PARTNER

The Case

Consumer Products Company

Test mgmt.

In need of improving sales order entry processes


instantly!

Change mgmt.
TQCs

Customers sales department


requires a solution to speed up
their sales order entry process,
currently it takes too much time
and as a result opportunities
are lost
SAP delivered the required
functionality with the latest
enhancement packages

Support
Advisory

Service Desk

SAP Solution Manager

CUSTOMER

End-to-end support infrastructure

Clear Value With SAP Enterprise Support


SAP provides tools to assist with optimizing regression test scope, such as with business process change analyzer
Accelerated innovation enablement helps to discover and activate new enhancement package functionality
guided by an SAP solution architect
Technical quality checks to optimize the customer solution

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39

SAP Enterprise Support Pathway


Suitable offerings for every experience level

SAP Enterprise Support Offering

Customer Situation:
Established IT processes allow
automation of IT and provide
innovation to business
Customer Situation:
Solution runs stable and
optimization potential is
recognized
SAP Enterprise Support
e.g. Innovation roadmaps, SAP
enhancement packages,
extended ALM capabilities in
SAP Solution Manager

Customer Situation:
New customer or
customer with no
SAP Enterprise
Support experience
SAP Enterprise Support
e.g. Mission critical support, support
advisory, Run SAP, SAP Solution
Manager, .

Continuously extend the usage of SAP Enterprise Support offerings over the time
SAP Enterprise Support
e.g. Technical quality checks, SAP
Solution Manager, ASAP,
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40

Introduction
SAP Enterprise Support in Detail

How Customers Implement, Operate, and Innovate Better with SAP


Enterprise Support
Value for Partners
Summary
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41

SAP Enterprise Support


A Chance for a competitive advantage
Achieving customer satisfaction and excellence
through quality support

Additional services from


the partner

SAP Enterprise Support

SAP Enterprise Support

100% delivered by SAP

Services, tools, methodologies, and


infrastructure provided by SAP

1st and 2nd level support provided


by partners

SAP-Delivered
Support
2015 SAP SE or an SAP affiliate company. All rights reserved.

Chance for valueadding services and


a competitive
advantage

Partner COE
Certification (Partner
Center of Expertise @
SME VAR) prerequisite for support
authorization to deliver
high-quality support

VAR-Delivered
Support
For internal SAP and partner use only

42

Differentiate Through Maintenance And Support


Enhance your business model through support

1. Increase Consulting Revenue

VALUE CONTRIBUTION
Generic channel partner value stream

a) Customer insights through support services

(conceptual)

b) Additional revenue streams (such as follow-up


services)
Consulting

c) New service innovations with professionalized and


standardized services

Support

2. Optimize Hosting and Application


Management

Consulting

Support

License sales

License
sales
Templates
Application
mgmt.
Hosting

Templates

Application
mgmt.

a)

Margins and quality

b)

Customer satisfaction with SAP Enterprise Support

c)

Differentiation

Hosting
TODAY

TOMORROW

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43

Demand Generation With SAP Enterprise Support


Customer insight through SAP Enterprise Support services
1. Situation

Customer faces problem:


- Red SAP EarlyWatch
Alert, e.g. security problems
- Slow performance or other issues
- Project planned (e.g. Upgrade or SAP
enhancement package)

2. Insight
3. Implementation
Execution by partner:
Additional consulting revenue
(e.g. follow-up services)
New service innovations

2015 SAP SE or an SAP affiliate company. All rights reserved.

Customer insight and recommendations


through SAP Enterprise Support services,
such as technical quality check
Consequence: Customer needs
help when implementing
recommendations!

1. Increase
Consulting
Revenue

For internal SAP and partner use only

44

Operations Optimization With SAP Enterprise Support


Best-in-class operations help reduce your TCO
Operate Your Systems At Lowest Cost
Standardize, unify, and automate operations such as by using all capabilities SAP
Solution Manager and SAP end-to-end standards
Manage complexity with SAPs unique application lifecycle management approach

Achieve Superior Quality


Higher performance, availability and security
Improved implementation and operations of SAP solutions, customer enhancements

Bottom Line:
Higher customer satisfaction and reduced cost will help you to
increase profits and revenue

2015 SAP SE or an SAP affiliate company. All rights reserved.

2. Increase
Hosting
Revenue

For internal SAP and partner use only

45

Value Adding Services by Partner


Increase revenue via SAP Enterprise Support
The Case

PARTNER

Additional Services to Increase Your Revenue


Value-adding services for your customers
Set-up / implementation service
SAP Solution Manager
Documentation service through
SAP Solution Manager based
on end-to-end support standard
Check of access rights
Performance check
Additional revenue through
hardware services based on
SAP EarlyWatch Alert
recommendations

Generate additional
revenue through SAP
Enterprise Support.

Service Desk

CUSTOMER

End-to-end support infrastructure

Generate additional Revenue with SAP Enterprise Support


SAP Enterprise Support provides you the possibility to offer additional services to your customers; services you can charge such as setup / implementation
services for the SAP Solution Manager, documentation services just to name a few possibilities.
By delivering SAP Enterprise Support services you will get more knowledge about the customers situation and pain points: This will help you to generate new
up- and cross-selling opportunities
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For internal SAP and partner use only

46

As a Partner: What You Need to Do


Your clear path to support excellence
SAP provides all the guidance and information needed for your organization to quickly pass the
certification process:

1
2
3
4
5

Understand
Deliverables

Understand deliverables and value of SAP Enterprise Support

Get Your People


Enabled

Certify your support consultants and enable your sales staff

Get Support
Infrastructure in Place:
SAP Will Guide You

Set up roadmap for SAP Solution Manager

Use expert guided implementation session to set up SAP Solution Manager VAR Service
Desk guided by an SAP service engineer

Achieve Partner COE


Certification

Get Partner COE certification, the prerequisite for support authorization to deliver first line
support

Deliver Support
Excellence

Re-certification is required every two years

2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

47

Introduction
SAP Enterprise Support in Detail
How Customers Implement, Operate and Innovate Better with SAP
Enterprise Support
Value for Partners
Summary
2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

48

SAP Enterprise Support


Key take-aways

Implement
Better

Support begins with day one


Implement better with the help of SAPs
end-to-end support infrastructure, services
and end-to-end lifecycle management

Operate
Better

Run SAP like a factory


Operate better through improved
supportability, performance, reduced TCO,
and better collaboration with SAP

Innovate
Better

Do what you do best, even better


Innovate better and quickly meet business
requirements for continuous growth and
increased competitive advantage

THE SAP ENTERPRISE SUPPORT


ADVANTAGE
2015 SAP SE or an SAP affiliate company. All rights reserved.

For internal SAP and partner use only

49

SAP Enterprise Support on SAP PartnerEdge


Your single source for SAP Enterprise Support sales assets
The SAP Enterprise Support enablement section
was built to provide you all you need to get your
sales team up-to-speed:
Comprehensive self-learning materials to provide a
solid understanding of SAP Enterprise Support for
your sales teams
Ready-to-go assets for discussion with your
customers or as starting point for your own
presentations
Value cases on SAP Enterprise Support
Customer references
Competitive information
Background information
And much more

Get your sales team ready today!

Directly access https://partneredge.sap.com/en/partnership/support/ep-support.html


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For internal SAP and partner use only

50

Your Actions:

Define your value proposition

Sell SAP Enterprise Support

Deliver high-quality support

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For internal SAP and partner use only

51

Thank you for your time.


Questions?
Send an email to:
ssm@sap.com

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52

2015 SAP SE or an SAP affiliate company. All rights reserved.


No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services
are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an
additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein. This document, or any related presentation, and SAP SEs or its affiliated companies strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for
any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forwardlooking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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53

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