Components of strategic development

Awareness
Transformation begins with awareness. Transformation cannot take place in a vacuum void
of insight.
Awareness is a continuous process of understanding related to capacity, abilities, potential and results.
Awareness identifies needs and creates urgency for change by measuring:

Market and competitive realities

Internal and external environment
Managerial effectiveness
Opportunities for growth in people

A high degree of organizational awareness improves organizational analysis, hiring and staffing
decisions, team building, communication, culture and leadership style. Awareness fosters insight that
transforms "good" results to "great" results.

Planning & Strategy

Awareness leads to planning. Organizations managed by a specific plan and strategy significantly outperform less well managed organizations of equal capabilities. In one study companies with strategic
plans were 40% larger than those without a plan, had slightly fewer workers and thus, a 45% higher
revenue per employee.
Strategic planning is the single most important activity a CEO and his
management team can undertake. A strategic plan is the basic
foundation of the company, providing a concrete frame of reference for
making decisions about how to compete in the market place.
The purpose of a strategic plan is to produce consistent results over time.
Organizations with strategic plans become proactive rather than reactive.
They innovate and lead in their market place, out perform competition and grow revenues and profit
year to year.
Planning becomes a significant competitive advantage. There is a simple but comprehensive
message: Planning and strategy are fundamental to the competitive position of the organization.
Planning develops organizational focus. Focus is intentionally directed and magnified attention. Focus
drives performance. Performance drives results. Continuous focus becomes a competitive advantage.
Successful CEOs understand that effective strategic planning draws on their employees' wealth of
knowledge gained from differing professional interests, experiences and perspectives. Organizational
best thinking works at a far higher level than individual best thinking because group interaction
enhances creative thinking and form a creative base of high level experiential knowledge.

Effective strategic planning incorporates a planning model that integrates both short and long term
needs, creating an effective planning process that produces consistent sustainable results over time.