Académique Documents
Professionnel Documents
Culture Documents
Roberto Arteta
Director de Desarrollo de Negocios
Big Data and Analytics
Oracle Latino Amrica
(Analytics is foundational)
Produce
Value Gap
Data
%
12
Executives who feel they
understand the impact data
will have on their organizations
Use
Data
Copyright 2016, Oracle and/or its affiliates. All rights reserved. |
SMS Data
Call Center Logs
Signalling Data
Unstructured
Gn / Gi Interfaces
Video and Images
Big Data:
Decisions
based on all
your data
Network Logs
Network Perf Counters
Location Data
Information
Architectures Today:
Decisions based on
database data
Telemetry/Sensor Data
Social Data
Machine-Generated Data
Session Data
Records (SDRs)
Sales Data
CRM Data
Payment Data
Documents
x Data Records
(xDRs)
Transactions
Billing Data
M2M data
IoT
DATA
CAPITAL
STRATEGY
CREATING UNIQUE VALUE IN A UNIQUE WAY
Maximizing
Profitability
Driving
Innovation
Head of Customer
Service
360customer profiling
and reporting
Head of
Enterprise
Innovation
Information-as-aService
PAS
T
CUSTO
MER
DATA
(end
user)
V
A
L
U
E
FUT
UR
E
NO
W
R
I
S
K
Network
Operations
Manager
Operational
Excellence
Head of Fraud/
Revenue
Assurance
Improving Business
Operations / Mitigating
Fraud & Risk
Brand
Protection
Operational Intelligence
Up-Sell/Cross-Sell Recommendations
Fraud Detection
Clickstream Analysis
Recommendations
Fraud Detection
Product Development
Clickstream Analysis
Trade surveillance
Network Management/Optimization
BIG DATA
ANALYTICS
BIG DATA
APPLICATIONS
DATA
CAPITAL
Simplify Access
To All Data
BIG DATA
MANAGEMENT
BIG DATA
INTEGRATION
10
Data Streams
Event Engine
Enterprise Data
Actionable
Insights
Data
Reservoir
Data Factory
Data
Warehouse
BI and
Reporting
Actionable
Information
Execution
Innovation
Events
& Data
Data Lab
Discovery
Output
11
Data Streams
Event Engine
Enterprise Data
Actionable
Insights
Data
Reservoir
Data Factory
Data
Warehouse
BI and
Reporting
Actionable
Information
Execution
Innovation
Events
& Data
Data Lab
Discovery
Output
12
Data Lab
14
offers a do anything
sandbox environment
15
16
Tool Complexity
Overly dependent on
scarce and highly
skilled resources
17
find
explore
transform
quickly transform
and enrich it to make
it better
discover
share
18
find
explore
transform
discover
share
19
Find
Access a rich,
interactive catalog of
all data in Hadoop
Familiar search and
guided navigation for
ease of use
See data set
summaries, user
annotation and
recommendations
Provision personal and
enterprise data to
Hadoop via self-service
Copyright 2016, Oracle and/or its affiliates. All rights reserved. |
20
Explore
Visualize all attributes
by type
Sort attributes by
information potential
Assess attribute
statistics, data quality
and outliers
Use scratch pad to
uncover correlations
between attributes
21
Transform
Intuitive, user driven
data wrangling
Extensive library of
powerful data
transformations and
enrichments
Preview results, undo,
commit and replay
transforms
Test on sample data
then apply to full data
set in Hadoop
22
Discover
Join and blend data for
deeper perspectives
Compose project pages
via drag and drop
23
Share
Share projects,
bookmarks and
snapshots with others
Build galleries and tell
big data stories
Collaborate and iterate
as a team
Publish blended data to
HDFS for leverage in
other tools
24
Customer Complaints,
Credit Card records,
ATM journals are
examples of subjects.
18 Nodes
Benefits
DATA
LAB.
Supported challenges
-
Continuous Innovation
Flexibility
Collaborative work
Time to market and response to business
27