Project Overview

This advertising challenge will be assessing your verbal, written, and visual
skills.
Task: You will be creating a pitch for a invented-product idea of your
choosing. Once you have decided on a product, there are three main parts:
1.

Advertisement Poster
Create a large adverting poster which appeals to one of the advertising
techniques discussed in class. It must effectively sell your product to the
appropriate target audience.

2.

Memo
A written memo briefing me about your product.

3.

Presentation Pitch
A whole-class presentation pitch for your product. The class and judges
will vote on whose product pitch is the most successful.

Process:
1.

Brainstorm a problem/need

2.

Brainstorm how to solve the problem/need

3.

Decide on target audience

4.

Decide on advertising technique

5.

Create poster

6.

Create memo

7.

Plan Presentation Pitch

1. Advertisement Poster
You are part of an advertising company trying to win a big contract.
You need to create a poster advertisement. Your advertisement must
actively display at least one of the advertising techniques listed on the
back of this paper. It should clearly be directed to your target audience.

You must also consider the criteria for an effective poster:

This

superior response is thoughtful and creative.

Clearly demonstrates understanding of context, audience, purpose
Effective; includes all significant details
Logical in organization; uses parallel structure; layout is balanced
Effective titles and headings; effective emphasis
Effective use of visuals and graphics

What are
Advertising Techniques?
Write a definition or example of each of the following common Advertising
Techniques.

Jingle
Logo
Slogan
Beautiful

People

Scientific

Evidence

Bandwagon
Repetition
Hyperbole
Name

Calling

Fear
Humor
Weasel

Words

Celebrity

Endorsement

Testimonial

2. Memo
Must include:
Explain the need why is your product necessary?
Explain the product

how is it a solution to the problem/need?

How do you use it?
How much would it cost?
Who would buy it?
Where would people buy it?

Advertising

Technique - What did you use? Why did you

choose this technique?
Target Audience Who is the intended target audience for
this product and advertising campaign?

Memo
To:
From:
Date:
Subject:

The need:

The product:

The Ad. Technique

The Target Audience:

3. Presentation Pitch
You must pitch your idea and plan to the judges. You should bring in
your advertising poster and your memo to describe and show off
your product. Be clear, confident and engaging as your describe
your product.
Criteria
No

longer than 3 minutes

Explain

need, product, advertising technique, target audience

Clear
Organized
Prepared
Use

visuals

Assessment:
Advertisement
This superior response is thoughtful and creative.
Clearly demonstrates understanding of context, audience, purpose
Effective; includes all significant details
Logical in organization; uses parallel structure; layout is balanced
Effective titles and headings; effective emphasis
Effective use of visuals and graphics
Memo
Proper memo format
Explains need, product, target audience, advertising technique
Organized, clear, professional

Presentation
Creative, engaging, interesting
Clearly explains need, product, target audience, advertising technique
Strong voice, body language, tone

Peer Assessment
1

Product: ______________
Evaluate the Idea
Evaluate the presentation
Your feedback (to share)

Product: ______________
Evaluate the Idea
Evaluate the presentation
Your feedback (to share)

Product: ______________
Evaluate the Idea
Evaluate the presentation
Your feedback (to share)