Professional Programme

30 July 2010
Where books mean business

Contact the Cape Town Book Fair Team:

Email: info@capetownbookfair.co.za
Telephone: +27 (21) 418 5493
Professional Programme
10.00 – 11.00
All is Rights - Expand Your Business by Buying and Selling Rights - Panel on
Business opportunities with Rights and Licences
Buying and selling rights is an essential part of the publishing business worldwide. No
matter if you think about translation rights, subsidiary rights, co-production rights or
digital rights – including the rights business as an active part of your publishing activity
will not only keep your authors happy, but can also help to enlarge your programme
profile and eventually increase profits. But which books will travel? Which markets work
and which don’t? How do you identify the best opportunities?
Chair: Claudia Kaiser, Interim General Manager Cape Town Book Fair
Speaker/s: Nelleke de Jager, Kwela; Tainie Mundondo, APNET
Meeting Room: 1.41

10.00 - 12.00
Seminar for Librarians
Chair: tbc
Speaker/s: tbc
Meeting Room: 1.41

10.00 - 12.00
Seminar for Booksellers
Chair: tbc
Speaker/s: tbc
Meeting Room: 1.42

11.00 - 13.00
Publishing in Africa Today – An Introduction to Book Markets in Africa
Africa’s book markets are as diverse as the continent is large. The Cape Town Book Fair
aims to bring together those markets and help you network and establish new business
contacts. For this purpose we have created “Publishing in Africa Today”, introducing the
book markets by inviting important players to present their country.
This panel, chaired by Brian Wafawarowa, Executive Director of PASA, the Publishers
Association of South Africa, will present South Africa’s book market and introduce
players from countries such as Cameroon, Ghana, Kenya, Nigeria, Senegal, Tanzania,
Uganda and Zimbabwe.
Chair: Brian Wafawarowa, Secretary General PASA
Speaker/s: African Publishers from various countries
14.30 - 15.00
A Google update: Recent developments in the Google Settlement
The Google Settlement and its implications for publishers, Google Books and Google
Editions, and Google devices: these are all issues that keep the publishing business in a
state of permanent alert. What do publishers most need to know about Google's growing
impact on their businesses?
Bertus Preller, attorney and founder of SmartSurv Wireless, DigiWords, and CellBook,
will give an update on the latest developments around Google, discuss their legal
implications, and answer questions from the audience.
Chair: Arthur Attwell, Electric Book Works
Speaker/s: Bertus Preller, CellBook
Meeting Room: 1.41

15.00 - 16.00
Going digital in publishing: Opportunities for publishers and lessons learned
Publishing worldwide has seen rapid and radical change in recent years. While content is
still at its core, ways to provide this content to consumers are increasingly digital and
dynamic. As book production becomes less print-based and more like software
development, publishers need new business models, new workflows and systems, and
new
kinds of relationships with retailers and consumers.
Terry Morris, Managing Director of PanMacmillan South Africa, Mark Seabrook, Digital
Director at New Holland Publishers South Africa, and Carsten Schwab, Head of Digital
Production at S. Fischer Publishers in Germany, will share their experiences managing
these changes, and lessons learned from them.
Chair: Arthur Attwell, Electric Book Works
Speaker/s: Mark Seabrook, New Holland; Carsten Schwab, S. Fischer; Terry Morris, Pan
Macmillan
Meeting Room: 1.41

16.00 - 18.00
Matchmaking Buyers – Sellers
The Cape Town Book Fair is delighted to invite you for the first time to a targeted
Matchmaking event for buyers and sellers of books and media. Target groups for this are
publishers exhibiting at the book fair at the one hand, and all potential buyers of their
products on the other hand, i.e. libraries, book shops and book distributors, and of
course
institutional buyers of all kinds.
Target Groups/Participants: Publishers from Africa and abroad, Booksellers,
Distributors, Libraries, Institutional Buyers
Chair: Tainie Mundondo, APNET; Iris Klose, Frankfurt Book Fair
Meeting Room: 1.41