1) Strengths - People

What people strengths exist in the organization?

Is management strong?
Are particular employees or groups of employees especially good at their job?
Are there any particular strengths when it comes to customer service?

2) Weaknesses - People
What are some people weakness in the organization?
Are there any management weaknesses?
Are there any employee weaknesses?
Are there any particular weaknesses in the area of customer service?

3) Opportunities - People
What are some people related opportunities for the organization?
Can employees benefit from more education?
Can the employees benefit from learning how to use new technology on the job?
Are there customers the organization is neglecting that the organization can serve in the future?

4) Threats - People
What are some people related threats to the organization?
Are employees in danger of becoming obsolete due to automation?
Are employees in danger of becoming obsolete due to lack of training and/or education?
Is the customer base a shrinking demographic group?

5) Strengths - Process
What are some process strengths in the organization?
Is the organization strong in the area of marketing?
Is the organization strong in the area of customer service?
Is the organization strong in the area of production?
Is the organization strong in the area of new product development?
Is the organization strong in the area of cost accounting?
Is the organization strong in the area of financial accounting?
Is the organization strong when it comes to product delivery?

6) Weaknesses - Process
What are some process weaknesses in the organization?
Is the organization weak in the area of marketing?
Is the organization weak in the area of customer service?
Is the organization weak in the area of production?
Is the organization weak in the area of new product development?
Is the organization weak in the area of cost accounting?
Is the organization weak in the area of financial accounting?
Is the organization weak when in the area of product delivery?

7) Opportunities - Process
What are some process related opportunities?
Can New Media be used to improve marketing?
Can automation be used to improve production quality?
Can automation be used to lower production costs?
Is there any way to improve customer service?
Does franchising make sense for the organization?

8) Threats - Process
What are some process related threats in the environment of the organization?
Is the organization way of doing business under threat from other organizations?

9) Strengths - Product
If the product is cheaper than other similar products then this is a product strength.
If the product is superior in quality to similar products on the market then this is a product
strength.
If the product services a unique market need then this is a product strength.
If the presentation of the product adds value then this is a product strength.

10) Weaknesses - Product

Is the product more expensive than similar products on the market?
Is the product inferior in quality to similar products on the market?
Is the product too generic?
Is the presentation of the product a mismatch with what the product does?

11) Opportunities - Product

What are some opportunities for the organizations product?
Can new related products be added to the product line?
Can the product be marketed to a new customer base?
Can the product be tweaked in the areas of quality, cost, uniqueness and/or presentation in order
to make the product better?

12) Threats - Product

What are some threats to the organizations product?
Is the product in danger of becoming and/or obsolete?
Is the product in danger of being made by a larger competitor with superior resources?

SWOT Analysis was developed by Albert Humphrey and is a structured planning method that
can be applied to a company, product, place, industry, or person. In The Profit, Marcus Lemonis
uses People, Process and Product Analysis in order to figure out how to fix small businesses. I
use the above combination of SWOT Analysis and People, Process and Product Analysis to
break the class into 12 groups in order to teach a business English class after they watch an
episode of The Profit. Combining the two systems of analysis allows a more focused approach
to analyzing a business which is appropriate for a business English class. The students are
assigned flashcards randomly so that they cannot know which concept they will have to discuss
in front of the class.