My Mastery Journey

Timeline
By
Marina Valenzuela
2017
My Mastery Journey Timeline while working on my Master Degree in Internet Marketing at
Full Sail University

Mastery: Personal Development and

Leadership
Goal: Put in practice the concepts learned in this course to attain mastery in
my chosen field.
Strategy: Continue to read Mastery by Robert Greene.
Goal: Continue to learn about the Masters, their obstacles and their steps to
reach success.
Strategy: Whenever I encounter setbacks, I will review how the Masters
faced their obstacles and conquered success.
Goal: Continue to become familiar with the APA format and the sites like
papaly , tumblr, and feedly.
Strategy: Watch, https://www.lynda.com/search?q=tumblr, from lynda.com.

Internet Marketing Fundamentals

Goal: Learn about the fundamentals of doing business in the Internet.
Strategy: Follow the professors instructions, course requirements and
syllabus. Study from assigned book.
Goal: Learn about the new ways of communications between the
consumers and vendors in the Internet.
Strategy: Watch, Understanding Consumer Behavior with Drew Boyd, from
lynda.com, FSL.
Goal: To explore new opportunities on the every day changing Internet
Marketing industry.
Strategy: I subscribed to useful web sites recommended at FS Internet
Marketing Resource Guide, searchenginewatch.com. Also, I will watch,
Influencer Marketing Fundamentals, from lynda.com, FSL.

Digital Story Telling and Branding

Goal: Learn about the best methods and strategies to create the best story
telling and branding for my own company, AGI.
Strategy: I will study the concepts of the course from the assigned book.
Goal: To improve my writing and gear it more to advertising and publicity.
Strategy: Study audio book, 10 Things I Think I Know For Sure About...
Getting Your Writing Published, from FSL, EBSCO host.
Goal: Learn from key leaders on the subject.
Strategy: Watch, Six Second Story Telling with Vine, from lynda.com, FSL.

Internet Consumer Behavior and Analysis

Goal: Learn and understand about consumer behavior and the methods that
motivate the consumers to buy a certain product or service.
Strategy: Watch, Understanding Consumer Behavior with Drew Boyd, from
lynda.com, FSL.
Goal: Learn about the best methods to create a successful communication
between the consumers and the company.
Strategy: Watch, Direct and indirect Communication, from lynda.com, FSL.
Goal: Learn to conduct an in-depth research on a company.
Strategy: Read the book, Why we buy: The science of shopping: Updated and
revised for the Internet, the global consumer and beyond by Paco Underhill.

Web Design and Usability

Goal: Learn to analyze how a business web page design could turn
into a complete success or failure.
Strategy: Read magazine articles at FSL, Regional Business News,
EBSCOhost, Responsive Web Design by Jennifer Mazzei.
Goal: Learn how the web design can influence the search engine
ranking.
Strategy: Read, , FREQUENTLY ASKED QUESTIONS, Des Moines
Business Record, FSL, EBSCOhost.

Continue
Web Design and Usability
Goal: Learn about the importance of mastering the terms use in
analyzing search engine ranking and terminology in general, in the
Marketing industry.
Strategy: Continue to read, FREQUENTLY ASKED QUESTIONS from
Des Moines Business Record FSL, EBSCOhost.

New Media Marketing

Goal: Learn about how an organization reaches its marketing goals by
using different kind of media.
Strategy: Read the text book assigned and do my assignments correctly.
Goal: Understand the many strategies companies use to link with social
media in an effective way.
Strategy: Watch, Facebook Advertising Fundamentals by Megan Adams,
from lynda.com, FSL.
Goal: Go back to basic and review on the most popular social media in the
market.
Strategy: Watch, Social CRM Fundamentals by Megan Adams, from
lynda.com, FSL.

Advance Internet Marketing Strategies

Goal: Learn about the different strategies and components to do business in
the Internet.
Strategy: Watch, Advance SEO: Search Factor from lynda.com, FSL.
Goal: Study the different types of marketing: global marketing, e-mail
marketing, search engine marketing, among others.
Strategy: Watch, Managing Email Marketing Lists & Campaigns, from
lynda.com, FSU.
Goal: Study the steps to follow when creating a successful Internet
advertising campaign.
Strategy: Subscribe to web sites like, dragonsearch.com, which publishes
articles related to the subject.

Advance Search Engine Optimization

Goal: Continue to learn about the Internet Marketing Strategies, SEO
(Search Engine Optimization.
Strategy: I will use the site, Dragonsearch.com, to review many articles
on the subject, plus I will study on my course material.
Goal: To keep current with the most recent Googles news to properly
create the best Internet Advertising Campaign.

Continue
Advance Search Engine Optimization
Strategy: Read, How to Diagnose Your Traffic Issues with These SEO
Tools, from ducttapemarketing.com/blog/, IMMS Resource Guide,
(FSU).
Goal: Learn about the different channels to optimize an advertising
campaign.
Strategy: Watch, SEO: Link Building in Depth by Peter Kent, From
lynda.com, FSL.

Strategic Internet and Public Relations

Goal: Learn, what are the Public Relations strategies and methods to follow
when getting a bad review from a consumer and how to make it right.
Strategic: Watch, Public Relations Fundamentals by Deirdre Breakenridg,
from lynda.com.
Goal: Study how a publicist can become an integral part of protecting the
image of a company.
Strategic: Read, Six Steps to Managing your Online Reputation by Martin
Zwilling, from forbes.com
Goal: Learn how to manage the communication between the publicist and
the companys audience.
Strategic: Watch, Flexing the Audiences Communication Style by Tatiana
Kolovou, from lynda.com.

Web Analytic and Optimization

Goal: Understand the course goals and objectives and professors
expectations.
Strategy: Read and understand my course requirements and syllabus.
Goal: Understand the concepts of web analytic and optimization to
achieve the expected results in a campaign.
Strategy: Watch, the Google Analytics Essential Training by Brad
Batesole, from lynda.com, FSL.
Goal: Study web metrics and optimization calculation.
Strategy: Watch, Calculating Gross Profit with Google Analytics, from
lynda.com, FSL.

Internet and the Law

Goal: Learn about the law aspects of the Internet.
Strategy: Watch, Rights of Publicity: A Deeper Dive by Dana
Robinson, from lynda.com, FSL.
Goal: Get familiar with the Internet law terminology.
Strategy: Will review, Internet and E-commerce on
http://www.findlaw.com.
Goal: Apply legal laws and principles studied to current technologies.
Strategy: Consult the book: How to Protect your Business Website
without a Lawyer, by Mike Young.

Internet Marketing Campaign Development

Goal: Learn about the Internet advertising campaign strategies.
Strategy: Study my course text book and do extra research.
Goal: Study the strategy values of all types of Internet campaigns.
Strategy: Watch, Marketing Tips by Brad Batesole, from lynda.com ,
FSL.
Goal: Master the steps to developing a successful Internet marketing
campaign.
Strategy: Consult the book, The art of digital marketing: The Definitive
Guide to Creating Strategic, Targeted, and Measurable Online
Campaigns by Ian Dodson.

Industry Leader: Jay Abraham 310-465-1840.

Leading Marketing Consultant

www.jabraham.com

Industry Leader: Joan Holman 952-595-8888

e-mail: joan@holman.com
Nationally acclaimed Internet Marketing Expert and author.

Industry Leader: George A. Wowk. 401-2600130

e-mail: gwowk@bdplaw.com

Lawyer in the areas of technology, intellectual property, Internet and

franchise law.

Industry Leader: Oil Gardner

Marketing & Conversion Optimization Expert
888-515-9161

Industry Leader: Rand Fishkin 206-602-2005

Founder Wizard of Moz/Software Company

Industry Leader: Ann Handley 302-557-9625

Digital Marketing & Content Expert

Organizations & Associations

I am an active member of the Internet Marketing Association (ima) &
will become member of the American Marketing Association, Los
Angeles, CA.

I am following Innovative Companies &

Heroes
Neil Patel, expert in web analytics, and everything related to web
metric results. He is known for his companies Crazy Egg, Quick
Sprout, and Kissmetrics.
John Rampton, founder and CEO of DUE.com a free invoicing
payment platform.
Rand Fishkin, SEO expert , author, speaker and entrepreneurship.

My Full Sail Community Involvement

Entertainment Marketing Association

Women of Full Sail University

Characteristics of a Mentor
I would envision my mentor to provide me with quality time; a person
that is honest, patient, and respectful.
In his book, Robert Greene advices on how to choose the right
mentor. If our lifes calling becomes one as a revolutionary type, then
an open minded, flexible, and liberal would be an ideal one. On the
other hand, if we feel undecided and confused, then a mentor to help
us gain confident is the one to choose (Greene, 2012).
I once had a mentor and my experience was positive. I hope to
experience the same or even more in my new journey to attaining
mastery.

Summary of my Timeline Mastery Journey

Mastery:
Personal
Development &
Leadership

Internet Marketing
Fundamentals

Digital Story
Telling

Internet Consumer
Behavior & Analysis

Advance Search
Engine
Optimization

Advance Internet
Marketing
Strategies

New Media
Marketing

Web Design &

Usability

Strategic Internet
& Public
Relations

Web Analytic &

Optimization

Internet & the Law

Internet Marketing
Campaign
Development

References

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Adams, M. (2016, June 2). Facebook Advertising Fundamentals. Retrieved January 28, 2017, from https://www.lynda.com/Facebooktutorials/Facebook-Advertising-Fundamentals-2016/4661852.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3aSocial+Media+and+Business+strategies+with+Luan+Wise%0apage%3a2%0as%3arelevance%0
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Adams, M. (2016, November 10). Social CRM Fundamentals. Retrieved January 28, 2017, from Adams, M. (2016, June 2). Facebook Advertising
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Intertainment Marketing Association. (n.d.). Retrieved from https://orgsync.com/135834/chapter
JOAN HOLMAN Online Marketing Guru & Book Marketing Diva . (n.d.). Retrieved from http://www.holman.com/
Kent, P. (2015, September 14). SEO: Link Building in Depth. Retrieved January 29, 2017, from https://www.lynda.com/BusinessOnline-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html
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Patel, N. (n.d.). Crazy Egg. Retrieved from https://www.crazyegg.com/
Post, G. (2017, January 03). How to Diagnose Your Traffic Issues with These SEO Tools. Retrieved January 29,
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