AgTalk - TELiBrahma's Suresh Narasimha Attributes His Success To His Team

1/9/2017
AgTalk|TELiBrahma'sSureshNarasimhaAttributeshisSuccesstohisTeam
ADVERTISING
21
SHARES
MARKETING
AgTalk |
TELiBrahma's
Suresh
Narasimha
Attributes his
Success to
his Team
MEDIA
EXCLUSIVES
MEDIA
MAR
25,
2013
ADGULLY
BUREAU
@adgully
News
inthe
domain
of
His
Advertising,
company
TELiBrahmahasbeen
Marketing,
Media
and
recognized
by
Red
Herring as one of the
Business
of
Best Startups in the
Entertainment
https://www.adgully.com/agtalktelibrahmassureshnarasimhaattributeshissuccesstohisteam53788.html
1/14
1/9/2017
world and the awards

that the company has
achieved in a short
RELATED
ITEMS
span of time speaks

ADVERTISING
TELIBRAHMA
volumes about it. The
SURESH
NARASIMHA
company
began
MARKETING
MEDIA
EXCLUSIVES
its
journeyin2004,starting
with zero investment
and today TELiBrahma
is funded and is a
leader in the mobile
advertising space, with
120+
employees,
growingat300%+YOY
and
is
leader
profitable.A
in
contextual
mobilesolutions,itisthe
worlds largest network
away
from
the
operators and worlds

most
powerful
lightest
and
Augmented
Reality platformand is
currently focusing on
helping
media
advertising,
and
retail
industries. The man in

focus is the Founder &
CEO of Telibrahma, Mr.
SureshNarasimha.
Suresh is one of the
young and successful
entrepreneurs of India
and the brain behind
TeliBrahmas
success.Before
establishing
TELiBrahma,
Suresh
handled
several
responsibilities
in
companies
as
such
2/14
1/9/2017
Siemens, Wipro and

eCapital. Suresh is an
engineeringgraduatein
Electronics
&
ADVERTISING
Computers
from
Bangalore
MARKETING
MEDIA
EXCLUSIVES
University.
He comes with more

than
15
years
of
experience in creating
IP
(15+
patents),
Products and business

inMobilitydomain.
When I was given the
opportunity to interact
with Suresh Narasimha
on a short notice I was
overwhelmed as I was
supposed to interview
the
CEO.
The
introduction was short

and Suresh was a little
agitated for not being
sent
the
questions
beforehand.
However
despitethelittlesetback
initially
Suresh
did
oblige to answer all my

questions. During the
course
of
my
conversation with him I

realized that Sureshs
success is attributed to
his firm grounding and
his zeal to work hard.
Despite achieving a
successinsuchashort
time,
Suresh
is
extremely humble and

cooperative.
He
is
much less of a talker

and more of a doer for,
3/14
1/9/2017
ultimatelyactionspeaks
louderthanwords.
Below are the excerpts
ADVERTISING
ofourconversation.
Adgully
MARKETING
MEDIA
EXCLUSIVES
(AG):
TELiBrahma
is
unique name. What is

thestorybehindit?
Suresh
(SN):
Narasimha
TEL
in
TELiBrahma stands for

telephony while the i
stands
for
internet,
integration, innovation,
intelligence
and
industriousness
and
Brahma
the
for
mythological Hindu god

of creation. The idea
was to create a space
of
integration
with
internet and telephone

as the base, for mobile
was foreseen as the
future
of
communication. I was
confident
about
this
prospect and therefore

created an intellectual
property based around
thisidea,thisgavebirth
toTELiBrahma.
AG:
15000
Rs,
computers and some

engineering
unemployed
brought
friends
about
innovation
of
the
a
4/14
1/9/2017
software
application
for the Blood Bank.

Fromthatfaithfulyear
to
the
CEO
of
ADVERTISING
TELiBrahma in 2013
how
would
MARKETING
MEDIA
EXCLUSIVES
you
describe
your
professional journey?
Would you like to go
back
and
change
some aspects of the

journey?
SN: We always think
that we can go back
and do things in a
better
way
but
somehow we tend to
ignore
the
circumstances,
those
situations that enabled

us to work in a manner
and ultimately shaped
the
course
of
our
journey. Looking back

there is nothing I want
to change about my
journey and I am very
happy the way my
professional
journey
haschalkedout.
AG:TELiBrahmaitself
is such a unique and
innovative
proposition but how
innovative
do
you
have to be in your
work
space
to
constantly meet the

demands
of
your
clients?
5/14
1/9/2017
SN: You can say that

innovationisaconstant
challenge in our work
space.Wehavetokeep
ADVERTISING
innovating things and
MARKETING
MEDIA
EXCLUSIVES
there is no end to it. I

think we have survived
in the market because
of our ability to create
new things and offer
them to our clients.
Thus we have very
successfully
turned
opportunities
to
our
advantage in terms of
the uniqueness that we
bring in for our clients.
So we moved out of
Value Added Services
and
created
the
Augmented Reality and

Location
based
services.Attheproduct
levelwebelievethatwe
need
to
constantly
integrate and innovate,

this
strategy
has
enabledustotakehold
of70% to 80% of the
market.
AG:Indiaisstillin its
nascent stage when it
comes to the digital
technology. Do you
believe
the
no
competition factor is
one of the reasons
that have allowed you
to grow leaps and
bounds?
6/14
1/9/2017
SN:
The
NO
competitionfactoristhe
reason that hampers
our growth, for the
ADVERTISING
challengesthatweface
MARKETING
MEDIA
EXCLUSIVES
are so complex that

there
can
be
solutions
no
found
effortlessly.WithARwe
arefocusedtoleverage
the
monetizing
opportunity
available,
however, a little bit of

competition would have
helped us grow faster.
There
are
some
companies abroad but

in India a lot of effort
needs to be put in to
educatepeopleaboutit.
AG: How difficult was
it for you to convince
clients in the initial

stagestoadapttothis
newmarketingtool?
SN: Initially with Buzz
(Location
Based
Service) it did take us

time to convince the
brands,
but
with
growingsuccessstories
across verticals today
we
command
the
attention of a lot of
brand spends in the
mobile
space.
perceive the challenge

was
to
retain
and
showcase the power of

mobile advertising to
7/14
1/9/2017
our
existing
ensuring
clients,
constant
business. Also it was

difficult to get to more
ADVERTISING
advertisers
after
an
MARKETING
MEDIA
EXCLUSIVES
initialboutforwhichwe
had to continue doing
interesting, out of the
boxinnovations.
AG:Wheredoyousee
yourself in the next
fiveyears?
SN: We have our own
way
of
measuring
success.Ourmissionis
to carry the Indian
success
across
continentseffortlessly
AG:Inacountrywhere
internetpenetrationis
so low and the no of

people who own a
smart phone or a
tablet just a minority,
can this technology
have a bright future?
Can
it
effectively
become
mass
medium
like
the
traditionalmedia?
SN: Our solutions do
not require a smart
phone. Our Augmented
Reality platform works
across
all
supporting
mobile
networks
1,000+
models,
eliminating the need for

8/14
1/9/2017
a smartphone or any
robustrecognitiontools.
In adverse country as
India, location based
ADVERTISING
services
are
very
MARKETING
MEDIA
EXCLUSIVES
important to seek real

consumer
value,
discover deals, offers

and
richer
brand
experience.Ouroffering,
Buzz enables users to
connect with location
centric services in real
time with rich media
experience on mobile.
There is great content
available in India and
the
best
medium
available to distribute is
mobilephones.
And lets accept people
who had never handled
a transmitter before are

usingacellphonetoday
and when you talk
about
internet
penetration, there are

120 million users of
internet today in India
which is a very small
percentage
of
consumers
as
compared
population
to
of
the
India.
Thus India has a huge

marketwhichisneeded
tobetappedeffectively.
AG: Which sectors
have warmed up to
the
apps
of
9/14
1/9/2017
TELiBrahma? Which
are the key sectors
that you will want to
targetin2013?
ADVERTISING
MARKETING
MEDIA
EXCLUSIVES
SN:Wehavebeenable
to tap the automobile
sector
successfully
also
we
have
penetrated the lifestyle

and real estate sectors.
Ourmainfocusin2013
will be retailers and
currentlyweareintalks
with
the
education
sectoraswell.
AG: Is TELiBrahma
planningtoutilizethis
technology for social

purposes?
SN: We have been
doing that. Each year

we have a mandate
withtheNGOstoreach
outtoconsumers.Also,
TELiBrahma
provided
had
unique
solution on Blackberry
to
Bangalore
policemen
to
traffic
better
equip them to manage

the burgeoning traffic.
OurBuzzdeploymentin
bus shelters and Volvo
buses in partnership
with
BMTC
helped
encourage commuters
to take public transport.
Ouraimnowistoreach
10/14
1/9/2017
outwithoursolutionsto
theruralartisans.
AG: What are the
projects
ADVERTISING
you
are
MARKETING
MEDIA
EXCLUSIVES
workingon?
SN: Currently we are
integrating with media
houses, television and
print
media
helping
them reach out and

interact
with
their
consumers.
(TELiBrahma
has
augmented the latest

edition of the Stardust
magazine
where
consumers can scan
the cover page with

POINT
Worlds
lightestARbrowserand
get
interactive
engagements such as
video,
slideshow,
wallpaper,
poll,
top
stories and consumers

can also subscribe to
the magazine on the
go. They have also
augmented Savvy and
Maxim for the fifth
consecutivemonth.)
AG: You have charted
a success story in
such a short time.
What
would
you
attributeyoursuccess
to?
11/14
1/9/2017
SN: The credit goes to

my team as they are
the ones who matter
ultimately. The team
ADVERTISING
has to be humble and
MARKETING
MEDIA
EXCLUSIVES
always ready to learn

new
things
in
challenging times and I

havefoundateamwho
doesexactlythat.
AG: What is your
messagetotheyoung
Indians who dream to
become
entrepreneurs?
SN:I thinkyouneedto
have a reason beyond
themoneytobecomea
successful
entrepreneur.
You
should be passionate
about the idea that you

haveandthengoonto
build a great team who
dreams along with you
to achieve the goal set
by you. People respect
those who make a
difference in the world
andadifferencecanbe
created through hard
work and by remaining
grounded to your roots.
Education helps but it
does not matter at the
end of the day, for
people respect those
who work. | By Rabab
Rupawala
[rabab(at)adgully.com]
12/14
1/9/2017
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AgTalk - TELiBrahma's Suresh Narasimha Attributes His Success To His Team

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1/9/2017

Herring as one of the

Best Startups in the

world and the awards

span of time speaks

volumes about it. The

operators and worlds

industries. The man in

Siemens, Wipro and

He comes with more

Products and business

introduction was short

oblige to answer all my

conversation with him I

extremely humble and

much less of a talker

unique name. What is

TELiBrahma stands for

mythological Hindu god

internet and telephone

prospect and therefore

computers and some

for the Blood Bank.

some aspects of the

situations that enabled

journey. Looking back

constantly meet the

SN: You can say that

there is no end to it. I

Augmented Reality and

integrate and innovate,

are so complex that

however, a little bit of

companies abroad but

clients in the initial

Service) it did take us

perceive the challenge

showcase the power of

business. Also it was

so low and the no of

eliminating the need for

important to seek real

discover deals, offers

a transmitter before are

penetration, there are

Thus India has a huge

penetrated the lifestyle

technology for social

doing that. Each year

equip them to manage

them reach out and

augmented the latest

consumers can scan

the cover page with

stories and consumers

SN: The credit goes to

always ready to learn

challenging times and I

about the idea that you

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announcesthe year content

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