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Silabus Mata Kuliah Kur.2003 Program Studi Desain Produk-ITB

Course Description (2003 Curriculum) Industrial Design ITB

DP10T1, Konsep Teknologi (2 SKS)
DP10T1 Concepts of Technology (2 credits)

Perspectives on various progress in science, technology and design since early human to present
and future prediction based on human creativity in order to fulfill better quality of life. This
course discusses applications of science, technology and science and strategies for developing
industries closely related with invention and innovation. It also introduces the progressive
survival ability of human through model, feedback systems, decision making and optimization.
The aim of this course is to provide the students a comprehensive understanding on the synergy
between science, technology and design and its conceptual implementation to accommodate the
change of human needs in the future.

Daftar Pustaka (References)

1. Pugh, Stuart. 1991. Total Design - Integrated Methods for Successful Product Engineering.
Addison-Wesley Pub.
2. Purwasasmita, Mubiar. 1998. Konsep Teknologi. Penerbit ITB.
3. Sparke, Penny. 1986. An Introductions to Design and Culture. Allen & Unwin Pub.

DP1101, Pengantar Studi Desain Produk I (3 SKS)

DP1101, Introduction to Industrial Design (3 credits)

Perspectives on design in general, specifically on the discipline of industrial design. Relations

between art, design and technology and its benefit for people are discussed. Beginning from
this course the students are introduced with creative and innovative process to solve simple
problems with the scope of design subject through practice. It is expected that the students are
capable in understanding the scope of the science of design as well as the profession of
industrial design in depth.
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Daftar Pustaka
References
1. Heskett, John. 1982. Industrial Design. Thames and Hudson.
2. Sachari, Agus. 2003. Pengantar Desain I. Penerbit ITB.

DP11T3, Rupa Dasar I (4 SKS)

DP11T3 Basic Form (4 credits)

Concepts and implementations of basic forms in 2 and 3 dimensions and basic form elements
e.q. lines, spaces,colors,tones,textures,rhythms,planes,equilibrium,contrast,movement and
pressures. In this course those elements are implemented in geometric shapes practicing class
using various materials based on their characteristics and structures. Students are expected to
be able to understand the concepts of the elements of basic forms and its implementation in 2
or 3 dimensional shapes.

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Daftar Pustaka
References:
1. Arnkil, Harald. 1995. Aspect of Colour. The University of Art and Design-Helsinki
2. Nunn, Bob and Chris Locke. 1984. Art Related Topics. Related Studies for Art and Design
Students. Longman.
3. Wong, Wucius & Adjat Sakri. 1987. Beberapa Azas Merancang Nirmana Trimatra. Penerbit
ITB.
4. Wong, Wucius & Adjat Sakri. 1968. Beberapa Azas Merancang Nirmana Dwimatra.
Penerbit ITB.

DP1202, Pengantar Studi Desain Produk II (3 SKS)

DP1202 Introduction to Industrial Design II (3 credits)

Perspectives on design and its relation with national development. Figures of national as well
international design are presented, progress of industrial design and its prospect in the future
and startegies of design of industrial countries and their developed products. In this course
students are given opportunity to develop their critical thinking capabilities to solve design
problems through creative and innovative approaches. Also from this course students are
expected to be able to envision the conncetion between industrial design discipline with
national long term development program and its progress worldwide.

Daftar Pustaka
1. Mayall, John. 1986. Design Principles. Thames and Hudson.
2. Sachari, Agus. 2003. Pengantar Desain II. Penerbit ITB.

DP12T4, Rupa Dasar II (4 SKS)

DPT12T4 Basic Form II

Extension on the concepts and applications of 2 and 3 dimensional basic design. In depth
observation and practice on various aspects of basic form and experiments with various
methods to exercise the sensitivity to surface characteristics, color & tone and the artistic
effects of etches, strokes, rip-off and folding. Observation over 3-D basic design is emphasized
to develop sensitivity over spaces, shapes, surface properties and logical thinking ability in
constructing compositions, either in geometrical or organic objects. The students are expected
to be able to develop sensitivity upon differences of each element of form in geometrical and
organic objects and its application in 2 and 3 dimensional shapes.

Daftar Pustaka
1. Arnkil, Harald. 1995. Aspect of Colour. The University of Art and Design-Helsinki
2. Nunn, Bob & Chris Locke. 1984. Art Related Topics. Related Studies for Art and Design
Students. Longman.
3. Wong, Wucius & Adjat Sakri. 1987. Beberapa Azas Merancang Nirmana Trimatra. Penerbit
ITB.
4. Wong, Wucius & Adjat Sakri. 1968. Beberapa Azas Merancang Nirmana Dwimatra.
Penerbit ITB.

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DP2051, Desain Produk I (6 SKS)

DP2051, Industrial Design I (6 credits)

Industrial product design, with emphasis on the shape experimentation aspect and exploration
over the esthetics of visual language: semantics, semiotics, expression, symbolic and
physiogonomy. Objects of interest including handle, handheld products, seating facilities, or
other similar products. The goal of this course is for the students to be capable in designing a
product with emphasis on the form and esthetics of form language which must be implemented
through various experiments and explorations

Daftar Pustaka
1. Lawson, Bryan. 1990. How Designers Think. Butterworth Architecture.
2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in Design. Davis Pub.
3. Vihma, Susan (ed.).1990. Semantic Vision in Design. UIAH-Helsinki.
4. Wallschlaeger, Charles. 1992. Basic Visual Concepts and Principles. Brown Pub.

DP2052, Desain Produk II (6 SKS)

DP2052, Industrial Design II (6 credits)

Industrial product design, with emphasis on the engineering creativity and scientific principles
to yield a unique and new functionality. Extension of course scope including innovation,
modification, inspiration, improvement on single or several creative products such as toys,
household appliances, educational daily tools or other similar products.
The course is aimed at enabling students to design a product based on the application of
scientific aspect of engineering principles in a creative way.

Daftar Pustaka
1. Greenwood, Douglas. 1986. Product Engineering Design Manual. Mc Graw Hill.
2. Pahl & Beitz. 1984. Engineering Design. The Design Council.
3. Pugh, Stuart. 1991. Total Design - Integrated Methods for Successful Product Engineering.
Addison-Wesley Pub. Ltd.
4. Tahkokallio, Paivi (ed.). 1995. Design-Pleasure or Responsibility ?. The University of Art
and Design-Helsinki.

DP2164, Semantika Produk I (2 SKS)

DP2164, Product Semantics I (2 credits)

Perspectives and understanding on various aspects pertinent to the semantic theory of visual
language, including image, semiotics, meaning, symbolic elements, ideology and metaphors.
Also discussed in this course are the applications of theories in product design process and
their related cultural phenomena. It is expected at the end of the course that students obtain a
comprehensive understanding on fundamental theories on the semantics of visual language and
how to apply it to a product design.
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Daftar Pustaka
1. Vakeppa. 1990. Product Semantics. UIAH-Helsinki.
2. Vihma, Susan (ed). 1995. Product as Representation. UIAH-Helsinki.
3. Wallsschlaeger, Charles. 1992. Basic Visual Concept and Principles. Brown Pub.

DP2183, Gambar Teknik (2 SKS)

DP2183, Technical Drawing (2 credits)

Introduction and basics of technical drawing, including concept of various projection methods,
instrument and tools for drawing, standards on papers and working plan. The course also
introduces drawings based on standards established by ISO and mastering the skills to realize
design idea into standardized drawings. The aim of this course is to give understanding to the
students on the principles of technical drawing and mastery of technical drawing process based
on established standards.

Daftar Pustaka
1. Gieseche, Prederick E., dkk. 2000. Gambar Teknik. Jilid I dan II. Penerbit Erlangga.
2. Goetsch, David L & John A. Nelson. 1986. Technical Drawing and Design. Delmar Pub.
3. Sato, G. Takeshi. 1994. Menggambar Mesin Menurut standar ISO. Pradnya Paramita.

DP2186, Teknik Presentasi I (2 SKS)

DP2186, Presentation Technique (2 credits)

Introduction and concepts on fundamental aspects of drawing techniques required for

presentation. The course introduces various media (soft pastel, air brush, marker, color
pencils, poster paint, etc). Also introduced in this course are verbal and descriptive
presentation techniques to prepare proposals and design portfolios. The goal of this course is
to enable the students to perform presentation and prepare the supporting items including
written and pictorial description.

Daftar Pustaka
1. Arnkil, Harald (ed.). 1995. Aspect of Colour. The University of Art and Design-Helsinki.
2. Gill, Robert W. 1991. Basic Rendering. Thames and Hudson.
3. Vickers, Graham. 1994. Style in Product Design. Design Council.

DP2182, Bahan dan Proses Produksi (2 SKS)

DP2182, Material and Production Process (2 credits)

Perspectives and introduction to various materials, either natural or synthetic and composite
commonly used for product manufacturing. Also introduced in this course is the application of
materials for a product based on their physical and chemical properties. Process of forming
and shaping the material by cutting, abrating, fondry, stamping, coating, etc are also given. At
the end of this course students are expected to be able to understand the physical and chemical
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properties of a material and the related processing and forming stages as the consideration
when they are about to apply them in a product design

Daftar Pustaka
1. Cornish, E.H. 1987. Materials and the Designer. Cambridge University Press.
2. De Gramo. 1980. Material and Process in Manufacturing. Collier Mc Milan.
3. Vlack. 1986. Ilmu Teknologi Bahan. Penerbit Erlangga.

DP2265, Semantika Produk II (2 SKS)

DP2265, Product Semantics II (2 credits)

Further exploration of perspectives and understanding on various aspects pertinent to the

semantic theory of form language as a continuation of theories discussed in Product Semantics
I with additional material on symbolic elements, communication, grouping and their
application. Also discussed in this course is how to implement those theories in product design
process as well as the related cultural phenomena. By the end of this course students are
expected to be capable of implementing semantic theories of form language and performing
experiments of design through creative application of the discussed theories

Daftar Pustaka
1. Vakeppa. 1990. Product Semantics. UIAH-Helsinki.
2. Vihma, Susan (ed.). 1995. Product as Representation. UIAH-Helsinki.
3. Vihma, Susan (ed.).1990. Semantic Vision in Design. UIAH-Helsinki.
4. Wallsschlaeger, Charles. 1992. Basic Visual Concept and Principles. Brown Pub.

DP2281, Prinsip Rekayasa (2 SKS)

DP2281, Basic Engineering in Design (2 credits)
Perspectives and concepts of principles in engineering, including structure and construction,
mechanical equipments, aerodynamics of vehicle, hydrodynamics of ships, electronic circuits
and their principles of operation, working principles of mechatronics equipments, automation,
basic principles of optics, instrumentation, network system, principles of artificial brain ,
introduction to control, etc. Also discussed are several cases of innovative products which
implement engineering principles both experimentally or in their application concepts. By the
end of this course, students are expected to be capable of understanding various principles in
engineering and implementing them in a product design stage.

Daftar Pustaka
1. Cornish, E.H. 1987. Materials and the Designer. Cambridge University Press.
2. Flurscheim, Charles H. (ed.). 1983. Industrial Design in Engineering, A Marriage of
Technique. The Design Council.
3. Greenwood, Douglas. Mechanical Detail for Product Design. Mc Graw-Hill.

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DP2284, Pemodelan Digital I (3 SKS)

DP2284, Digital Modelling I (3 credits)

Practical session of introduction and the mastery on fundamental aspects of computer softwares
for modeling and simulation applications, including principles of CAD softwares such as
AutoCAD, 3D Studio, 3D Max, Alias, Pro-Eng, etc. In parallel with theories, the students also
practice the basics of drawing and its special effects as well as the principles of rapid
prototyping. At the end of the course students should be able to master the basic applications of
softwares for digitally producing model and simple simulation of a product

Daftar Pustaka
1. Negroponte, Nicholas. 1998. Being Digital., Penerbit Mizan.
2. Pipes, Alan. 1990. Drawing for 3 Dimensional Design : Concepts-Illustration-Presentation.
John Calman and King.
3. Sriwarno, Andar Bagus, dkk.1999. Pengantar Studi Pemodelan Digital. Penerbit ITB.

DP2287, Teknik Presentasi II (3 SKS)

DP2287, Presentation Techniques II (3 credits)

Introduction and exploration on fundamentals of model making for presentation purpose.

Exploration over various materials for constructing models (clay model, plastic model, rigid
foam, etc.), forming & making the models as well several pertinent finishing techniques and
scaling the model required for the presentation. At the end of the course, it is expected that the
students have the ability to make representative model of a product to support effective
presentation needs.

Daftar Pustaka
1. Powell, Dick. 1995. Presentation Technique. Orbis.
2. Vickers, Graham. 1994. Style in Product Design. Design Council.

DP2288, Praktik Bengkel Kerja (4 SKS)

DP2288, Workshop Practice (4 credits)

Practical session in a workshop to create a product made from solid wood material based on
technical drawing previously prepared. Also introduced in this course various types of manual
or semi-mechanical machines and tools, characteristics of material, types of joints and
constructions, and finishing techniques. After completing this course the students are expected
to be able to operate various manual or semi-machinal to create various components connected
with certain types of joint systems to be assembled later as a product.

Daftar Pustaka
1. Hall, Mike. 1988. Design and Plastics. Hodder and Stoughton.
2. Love, George. 1996. Teori dan Praktek Kerja Logam. Penerbit Erlangga.
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3. Sriwarno, Andar Bagus. 1999. Suplemen Kuliah Workshop Kayu dan Metal. Penerbit ITB.

DP3053, Desain Produk III (6 SKS)

DP3053, Industrial Design III (6 credits)

Industrial product design based on innovation aspects of industrial manufacturing and the
related marketing issues: industrial capacities and capabilities associated with characteristics,
segmentation, trend and marketing strategic of the products as well as their global issues.
Design observation will be carried out in the environment of pertinent industry and its various
market survey. The object of design may vary but should be within the scope of industrial
design. At the end of the course the students are expected to be able to design a creative and
innovative product based on the characteristics of the industry where the case study takes place
along with the related target market.

Daftar Pustaka
1. Bruce, Margaret. 1995. Product Development. John Wiley & Sons.
2. Hollins, Bill. 1990. Succesfull Product Design. Butterworths & Co.
3. Kotler, Philips. 1996. Manajemen Pemasaran, Jilid I dan II. Penerbit Erlangga

DP3054, Desain Produk IV (6 SKS)

DP3054, Industrial Design IV (6 credits)

Industrial product design based on social aspects within the following scope: the use of
alternative technology, poverty elimination, job opening, adding product values, informal sector
empowerment, participatory design, design for the underdeveloped societies, gender issues,
environmental issues, local culture initiatives and problems in developed countries. At the end
of the course it is expected that the students develop ability to design an innovative and creative
product based on social and cultural approaches and related issues comprehensively.

Daftar Pustaka
1. Kartasasmita, Ginanjar. 1996. Pembangunan Untuk Rakyat. CIDES.
2. Papanek, Victor. 1995. The Green Imperative. Thames and Hudson.
3. Sachari, Agus. 2003. Desain dan Permasalahan Pembangunan. Penerbit ITB.

DP3163, Metode Desain Produk (2 SKS)

DP3163, Industrial Design Method (2 SKS)

Introduction and concepts of various theoretical backgrounds and understanding of design and
the procedures to solve design problem methodologically. The course is aimed at constructing a
systematic yet creative structure of thinking by exposing illustrations on general design process.
The goal of this course is to enable the student to apply various alternatives of design process
systematically and creatively in order to particularly solve or offer solution of industrial design
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problems.

Daftar Pustaka
1. Lawson, Bryan. 1990. How Designers Think. Butterworth Architecture.
2. Pugh, Stuart. 1991. Total Design - Integrated Methods for Successful Product Engineering.
Addison-Wesley Pub.
3. Roozenburg, N.F.M. & J. Eekels. 1995. Product Design: Fundamentals and Methods. John
Wiley & Sons.

DP3171, Ergonomi Desain I (2 SKS)

DP3171, Ergonomics Design I (2 credits)

Introduction and concept of the science, research and standardization of ergonomy in relation
with design problems in Indonesia. Understanding the application of anthropometric
standards (human body measurements, reference percentile, eye reference point, seat reference
point, finger reference point, reach, position,etc) ergonomic consideration on design process
(safety factor, safety,comfort, health,communication,operability, work oprimization,etc). Also
introduced in this course are several ergonomy test methods applied to various product cases,
working surface and working space. It is expected from this course that the students have
understanding on various ergonomic realibilities and are capable in applying them in a
product design process.

Daftar Pustaka
1. Pasaribu, Martinus Y. 1997. Pengantar Ergonomi, Jilid I dan II. Penerbit ITB.
2. Sanders, Mark & Ernest Mc Cormick. 1993. Human Factors in Engineering And Design. Mc
Graw Hill.
3. Woodson, Wesley E. 1993. Human Factor Design Handbook. Mc Graw Hill.

DP3173, Manajemen Pemasaran Produk (2 SKS)

DP3173, Marketing Management (2 credits)

Daftar Pustaka
1. Engel, James F. 1993. Consumer Behavior. The Dryden Press.
2. Kotler, Philips. 1996. Manajemen Pemasaran, jilid I dan II. Penerbit Erlangga.
3. Ramli, Rizal, dkk. 1997. Liberalisasi Ekonomi dan Politik Indonesia. PPM FE-UI.

DP31HC, Sejarah Desain I (2 SKS)

DP31HC, Design History I (2 credits)

Perspectives on the progress of modern design in Indonesia from socio-historical point of view
since the 19th and 20th centuries, both on product culture and artefacts. Exposition includes
various phenomena on the growth of consumer society and progressive life style particularly in
the colonial era, the establishment of “Ethics Politics”, the independence era (1945), synergic
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between the modernization program and modernism, the fall of “Orde Lama” (1965) and “Orde
Baru” (1998), crisis in Indonesia at the end of 20th century and the western strategy of culture
for developing countries with its infiltration. It is expected that at the end of the course the
students are capable of understanding various backgrounds on socio-historic design progress in
Indonesia in the past as the basis to ancipate future progress.

Daftar Pustaka
1. Sachari, Agus & Yanyan Sunarya. 2002. Sejarah dan Perkembangan Desain Indonesia.
Penerbit ITB.
2. Siahaan, Bisuk. 1996. Industrialisasi di Indonesia. Pustaka Data.

DP3272, Ergonomi Desain II (2 SKS)

DP3272, Ergonomics Design II (2 credits)

Introduction and concepts of the theories and discussions on ergonomic cognitive, human-
centered design, and ergonomic total quality in particular for several industrial cases of both
complex systems (cockpit design, vehicle design, emergency equipments,etc) and simple
products (household appliances). This course also analyzes problems related to human errors
in using the products, the impacts and various solution approaches. By the end of this course, It
is expected that the students will be able to perform analytical exploration over ergonomic
aspects and apply it to a product design.

Daftar Pustaka
1. Pasaribu, Martinus Y. 1997. Pengantar Ergonomi, jilid I dan II. PSDP-ITB.
2. Sanders, Mark & Ernest Mc Cormick. 1993. Human Factors in Engineering And Design. Mc
Graw Hill.
3. Wilson, John (ed). 1990. Evaluation of Human Work. Taylor & Francis Inc.
4. Woodson, Wesley E. 1993. Human Factors Design Handbooks. Mc Graw Hill.

DP3274, Manajemen Desain (2 SKS)

DP3274, Design Management(2 credits)

Perspectives and concepts on design activities in industries with emphasis on the aspects of
design organization, manipulating ideas, decision making techniques, design working
procedures, design activities management, cost calculation, product competition, design
strategy,etc. Also discussed in this course the international design business and their
management. It is expected from this course that student will be able to understand the
principles of design activities and systematically and efficiently implement them in related
industries.

Daftar Pustaka
1. Amir, Sulfikar. 2001. Pengantar Manajemen Desain. Penerbit ITB.
2. Mott, Richard. 1989. Managing a Design Practice. Architecture Design and Technology
Press.
3. Oakley, Mark. 1990. Design Management. A Hand Book of Issue and Methods. Blackwell.

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DP3277, Sosiologi Desain (2 SKS)

DP3277, Sociology of Design (2 credits)

Perspectives and concepts on various methods in sociology and thoughts in the theory of
sociology. Also given in this course on synergic relations between design and social strata,
dynamics and social change, mentality, social behavior, social-politics and relation of design
with the society lifestyle. It is expected from this course that the student will be able to
understand social facts and reality and various demands in the society, particularly those
selected as consideration for designing a product.

Daftar Pustaka
1. Sachari, Agus. 2002. Sosiologi Desain. Penerbit ITB.
2. Soekanto, Soerjono. 1996. Sosiologi Suatu Pengantar. Rajawali Pers.
3. Tomlinson, Alan. 1991. Consumption, Identity & Style. A Comedia Book.

DP32HD, Sejarah Desain II (2 SKS)

DP32HD, History of Design II (2 credits)

Perspectives on the chronological progress of design especially in the United States, Europe
and other countries from the mid 19th until the end of 20th century. Also exposed is the influence
of the progress of technology and its socio-political change background., modern thinking
methodology and its influence in design, the emergence of Rationalism and Industrial
Revolution in Europe, the birth of Art Noveau and Art Deco, the influence of Arts & Crafts
movement, the emergence of modernism and the following movements up to the Post-
modernsim era. It is expected from this course that the student wil be able to understand the
socio-historical background of design progress in Indonesia in the past as the basis to
anticipate progress in the future.

Daftar Pustaka
1. Pirovano, Carlo (ed.). 1990. History of Industrial Design. Volume I, II, III. Electa.
2. Sachari, Agus. 2003. Sejarah Desain Modern. Penerbit ITB.
3. Sachari, Agus & Yanyan S. 1998. Modernisme. Tinjauan Historis Desain Modern. Balai
Pustaka.

DP4055, Desain Produk V (6 SKS)

DP4055, Industrial Design V (6 credits)

Industrial product design based on innovation of technology and system and various problems
in the future. The design process is conducted in collaboration with other disciplines, with the
scope of implementation which may include the application of advanced technology, new
innovation, foreseeing the application of future technology or product development at certain
degree of complexity. It is expected that by the end of the course the students will be able to
design a creative and innovative product in multidisciplinary fashion with other subjects.

Daftar Pustaka
1. Bruce, Margareth. 1995. Product Development. John Wiley & Sons.
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2. Pugh, Stuart. 1995. Total Design. Integrated Methods for Successful Product Engineering.
Addison-Wesley Pub.
3. Sachari, Agus. 2003. Desain dan Teknologi. Penerbit ITB.

DP4056, Kolokium Desain Produk (3 SKS)

DP4056, Colloquium of Industrial Design (3 credits)

Preparatory course for Final Project of Industrial Design, administered in several meetings,
seminars and presentation of the final project plan. The course scope is grouped into 4
categories: (1) Investigation in design & technology- innovation of technology and its relation
with the discipline of industrial design, (2)Investigation of Design and Lifestyle – varieties of
socio-cultural identities of product users, (3) Investigation of Design and Environment –
spatial and system aspects in living environment and (4) Investigation of Design and Human
Factor – operational aspects of a product in relation with ergonomy point of view and physical
& physiological safety factors of the user. By the end of this course the students are expected to
be able to systematically investigate and explain various problems in the field he/she has
chosen in relation with the discipline of industrial design.

Daftar Pustaka
1. PSDP-ITB. 1998. Pedoman Kolokium Desain Produk. Penerbit ITB
2. Aneka pustaka yang relevan dengan bidang kajian dan topik Kolokium Desain Produk.

DP40K0, Kerja Profesi Desain Produk (3 SKS)

DP40K0, Industrial Design Professional Practice(3 credits)

Professional practices which can be performed in the following places: manufacturing

industries, design firms, scientific or professional research & development
centers/institutes/offices related to the field of industrial design, higher education
institutes/universities or private or state industrial sectors both national or international. The
scope of activities might include the planning and design of product, production process, design
policy or design management. By the end of this course, it is expected that the students will be
able to widen his/her perspectives and improve the knowledge from professional point of view
within the scope of the field of industrial design.

Daftar Pustaka
References:
1. PSDP-ITB. 2000. Pedoman Kerja Profesi Desain Produk. Penerbit ITB.
2. Relevent references with the activities of Industrial Design Professional Practices

DP40S0, Seminar Desain Produk (3 SKS)

DP40S0, Seminar of Industrial Design (3 credits)
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This course is administered in several meetings, seminars and presentation of the final project
plan. The scope includes various social phenomena pertinent to the progress of design
particularly in Indonesia. The emphasis is on the systematical and analytical exposition
methods based on specific concepts. By the end of this course, it is expected that the students
will be able to systemtically and analytically observe and report the various influencing social
and cultural phenomena in Indonesia, both orally and in writing.

Daftar Pustaka
1. PSDP-ITB. 2003. Pedoman Seminar Desain Produk.
2. Relevent references within the scope and topics in Seminar of Industrial Design.

DP40Z0, Tugas Akhir/Skripsi Desain Produk (6 SKS)

DP40Z0, Final Project of Industrial Design (6 credits)

Industrial design product or research through comprehensive and innovative approaches based
on thematic, conceptual, experimental, scientific approaches. The scope is aspects on socio-
cultural aspects, esthetics, ergonomy, production system, technology or market opportunity.
The output of the final project and final report is a comprehensive design proposal/design
portfolio and theoretical investigation of a conducted research in the form of written report
presented in the final project/report defense session. It is expected that by the completion of this
course the students will be able to perform various research activites and in particular to
individually and professionally work in relevance with the field of discipline or profession of
industrial design

Daftar Pustaka
1. PSDP-ITB.2003, Pedoman Tugas Akhir Desain Produk.
2. Various references in relevance within the scope and topics of Final Project/Report

DP4185, Pemodelan Digital II (3 SKS)

DP4185, Digital Modelling II (3 credits)

Practical session on advanced application of computer software for modeling and simulation of
the design output product by means of various application softwares previously introduced in
Digital Modelling I. Complexity degree of the product, the output simulation and the other
material comprehension distinguish this course from the previous counterpart. The scope of this
course includes the rendering capability of various technical drawing, 3D presentation drawing,
shadow and material type effects, the concept of virtual reality, animation, compilation of
several softwares and rapid prototyping. By the end of this course, the students are expected to
be able to use various application software to produce model, simulation and animation of a
product with related digital systems.

Daftar Pustaka
1. Eppinger, Steven D. & Ulrich, Karl T. 1995. Product Design and Development. Mc Graw
Hill.
2. Negroponte, Nicholas. 1998. Being Digital. Penerbit Mizan.
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3. Pipes, Alan. 1990. Drawing for 3 Dimensional Design : Concepts-Illustration-Presentation.

John Calman and King.

DP4275, Wirausaha Desain (2 SKS)

DP4275, Design Entepreneurship (2 credits)

Perspective and concepts of enterpreneurship in design. The course scope includes business in
design, design consultant, tactics and strategies in design and manufacturing products. Also
introduced are several models of successful design business striving in the crisis and business
management models with competitive advantages. It is expected that the student by the end of
this course will be able to understand the enterpreneurship in design and is capable in
recognizing business opportunities.

Daftar Pustaka
1. Faulkner, Davis. 1995. The Essence of Competitive Strategy. Prentice Hall Int.
2. Kartajaya, Hermawan. 1997. Siasat Bisnis. Gramedia.
3. Lydiate, Liz. 1992. Profesional Practical Design Consultancy. The Design Council.
4. Peppard, Joe. 1995. The Essence of Bussines Process Re-Engineering. Prentice Hall Int.

DP4276, Hak Kekayaan Intelektual Bidang Desain (2 SKS)

DP4276, Intellectual Property on Design (2 credits)

Perspectives and concepts on the relation of design and its pertinent legal aspects. The course
material includes the bills of Intellectual rights, patents, brand, customer right protection and
Industrial product design, Also exposed in this course are the ethics of profession, product
plagiarism/copying cases, pirating and various aspects in relation with methods of project
proposal preparation, contract, industrial ownership law, the establishment design consultancy
business, etc. By the end of this course the students are expected to be able to understand the
relation between design and related legal aspects, and its impelementation and implication in
designing a product.

Daftar Pustaka
1. Adiwilaga, Rizki. 2001. Pengantar HaKI Desain. Penerbit ITB.
2. Kumpulan Makalah Desain Produk dan Perlindungan Hukum Secara Nasional dan
Internasional. 1995. Yayasan Pengembangan Desain Kerajinan Indonesia.
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DP51HA, Metodologi Desain (2 SKS)

DP51HA, Design Methodology (2 credits)

Perspectives and concepts on various theoretical backgrounds in design and ways to achieve
design target in methodological way. The course material includes the systematic and creative
framework of thinking to solve design problems and appropriate approaches for particular
design cases, such as the approaches of black box, glass box, block busting, visual aspect,
lateral thinking, brainstorming, total design, model design by research, participatory model ,
hollistic model, interactive model, etc. By the end of this course, it is expected that the students
are able to appropriately apply various alternative methods in design process perfomed in
systematic and creative ways.

Daftar Pustaka
1. Cross, Nigel (ed). 1984. Development in Design Methodology. John Wiley & Sons.
2. Jones, Christopher. 1981. Design Methods. John Wiley & Sons.
3. Lawson, Bryan. 1990. How Designers Think. Butterworth Architecture.
4. Pugh, Stuart. 1991. Total Design - Integrated Methods for Successful Product Engineering.
Addison-Wesley Pub.

DP51HB, Tinjauan Desain (2 SKS)

DP51HB, Design Critics (2 credits)

Perspectives and concepts on theories of design based on approaches from cultural

transformation, socio-historical, esthetic value semiotic, technological innovation, political
strategy and policy and multidisclipinary point of view. The course material includes critical
observation of design phenomena and the related affective factors taking place in industrial
countries, new industrial countries and developed countries in general. By the end of this
course it is expected that the students are able to develop their critical perspective in observing
various design phenomena and their pertinent aspects.

Daftar Pustaka
1. Sachari, Agus. 2003. Pengantar Estetika. Penerbit ITB.
2. Sachari, Agus. 2001. Pengantar Tinjauan Desain. Penerbit ITB
3. Woodham, Jonathan M. 1997. Twentieth Century Design. Oxford University Press.

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