Académique Documents
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ANKUR SINGH
ANJALI AGATHA LAKRA
Introduction
What is Corporate Restructuring?
Corporate restructuring is the process of redesigning one or more aspects of
a company. The process of reorganizing a company may be implemented due
to a number of different factors, such as positioning the company to be more
competitive, survive a currently adverse economic climate, or poise
the corporation to move in an entirely new direction. Here are some
examples of why restructuring may take place and what it can mean for the
company.
Restructuring a corporate entity is often a necessity when the company has
grown to the point that the original structure can no longer efficiently
manage the output and general interests of the company. For example, a
corporate restructuring may call for spinning off some departments into
subsidiaries as a means of creating a more effective management model as
well as taking advantage of tax breaks that would allow the corporation to
divert more revenue to the production process. In this scenario, the
restructuring is seen as a positive sign of growth of the company and is often
welcome by those who wish to see the corporation gain a larger market
share.
However, financial restructuring may take place in response to a drop in
sales, due to a sluggish economy or temporary concerns about the economy
in general. When this happens, the corporation may need to reorder finances
as a means of keeping the company operational through this rough time.
Costs may be cut by combining divisions or departments, reassigning
responsibilities and eliminating personnel, or scaling back production at
various facilities owned by the company. With this type of restructuring, the
focus is on survival in a difficult market rather than on expanding the
company to meet growing consumer demand.
Case study on 3M
Seven years ago, leaders in 3Ms abrasives business saw that customer
complaints were on the rise and belt failures were the no. 1 cause. The
organizations sales representatives were spending 40 percent of their time
handling complaints instead of pursuing sales activities. Customers suffered
and the organization lost sales, which limited business growth and financial
objectives. As one vice president declared, it was time for a quality
revolution.
About 3M and Coated Abrasives
3M was founded more than a century ago with a single technology
abrasives, often called sandpaper. Since then, the organization has grown
into a $25 billion diversified technology giant, serving customers in six
market-focused businesses. The abrasives division is part of the industrial
and transportation business and provides innovative products such as tapes,
adhesives, coatings, and abrasives for industrial and transportation
customers. The organizations coated abrasives come in many converted
forms such as portable belts, back stand belts, utility sheets, cartridge rolls,
utility shop rolls, and more
The Stage for a Quality Revolution
As customers of 3Ms abrasives products provided feedbackfrequently
complaintsto the sales, customer service, and quality teams, the need for
significant quality improvement was apparent. When the executive vice
president of the industrial and transportation unit declared the need for a
quality revolution, he noted, To achieve our growth goals we need a stepchange improvement in quality. Strategic goals rolled down to every
division, factory, and product line with annual targets. Soon thereafter, the
abrasives division established the following goals:
Reduce defects in parts per million (DPPM) by 25 percent per year.
Trim total complaint resolution time by 15 percent per year.
Specifically, the business unit initiated an improvement project to reduce belt
DPPM from 12,000 to 500. To spearhead this work, the Abrasives Belt
Fabrication Improvement Team was chartered in 2003.
Team members estimated that, if successful, the belt improvement project
would have a positive impact on several goals, such as:
Method
Top-200
Define Top-200
customers
Daily complaint
review and
Analyze and
communicate with
sales
scorecard update
CFR database
Tools
Pareto by sales
Who
Sales
management
Excel
Possible Root
Causes
Lack of procedures
Incomplete
instructions
Tests not predicting
performance
Product
uses/application
Lean Six
Sigma
Tools
Define
Project charter
Stakeholder
analysis
Measure
Analyze
Process map
Process measurement
Test method
development
Graphing
Who
Product
manager
Master Black
Belt
Project team
The final root causes and improvement path selection for the Top-200
process followed an investigative approach. The team used 5 Whys,
stakeholder dialogue, consensus, and documentation. On the other hand,
statistical software to generate trend charts, compare data sets, and
calculate capability values guided the Lean Six Sigma path.
Validation
Internal tests
Documentation updates
and
Lack of procedures
approvals
Top-200 Incomplete instructions
Audits
Improper product
use/application
Customer trials
Technical service
customer visits
Gauge R&R and
multivariate studies
Poor equipment
capability
Equipment capability
Lean
Lack of process control
measurement
Six
Sigma Inadequate test method Finished product testing
Voice of customer
development
aligned with
voice of process
In the Top-200
program, the
final causes centered around instructions, handling procedures, and
application settings. These were validated through internal test-ing, audits,
customer trials, and customer service visits. In the Lean Six Sigma process,
final root causes focused on equipment capability process control, and
inadequate testing. Gauge repeat-ability and reproducibility (R&R) studies,
equipment monitoring studies, and finished product testing were useful for
validating the suspected causes.
Developing Solutions
Next, the team focused on possible solutions in the Top-200 pro-cess with
the extra daily work required of operators surfaced. To help overcome this
resistance, the team gathered stakeholder input on how to improve the Top200 flyer, a bright yellow order form that travels with the material from
station to station. After the order forms were modified and customer
success stories were shared, the team quickly secured commitment and buy
in.
Reducing Defects Leads to Increased Sales
Prior to implementing the final solutions, several modifications were
necessary. For example, with the Top-200, changes were made to products
and standards, special handling procedures such as using new splice tape,
and operator training. On the Lean Six Sigma side, typical changes
included equipment
upgrades as well as process, product, and documentation updates.
This team project created several positive intangible and tangible results,
shown in Figure 4.
A key result of the Top-200 and Lean Six Sigma efforts is evident in the
organizations belt fabrication DPPM chart shown in Figure 5, which
illustrates that 3M reduced its DPPM from 12,000 to just 475 in seven years.
Not surprisingly, customer complaints dropped by 90 percent in the
corresponding timeframe and the business realized the benefits of customer
satisfaction, loyalty, and abrasives sales growth of 54 percent. By driving the
belt defects to such low levels, the team project supported the quality
revolution by meeting defect reduction, cost of poor quality, and complaint
response time goals.
Sustaining the Results
3M sustains the process changes through its ISO 9001 procedures, which
require audits, documentation, quality metrics, corrective actions, and
management reviews. The team developed extensive control plans for both
Top-200 and Lean Six Sigma projects. These plans, along with
documentation, audits, and frequent training, continue to sustain 3Ms
quality improve-ments over time. Several quality and business metrics are
charted and monitored through plant dashboards for any statistical shifts
that may warrant attention. In addition, external and internal feedback data
are gathered through satisfaction and loyalty surveys and monitored to
ensure that changes are delivering the expected results and continue to
align with the organizations goals and strategies. Team members report that
the Top-200 process is now a way of life at 3M. The organization follows up
with all critical accounts by conducting a trial production order and a tech
service customer visit to ensure that 3M products meet the customers
requirements.
Another benefit from this project was improved product and process
understanding (PPU), notes Pribyl. He explains that PPU is the organizations
comprehensive quality improvement methodology linking voice of the
customer data back through tests, product specifications, processes,
procedures, and raw materials. By truly understanding the science and
technology behind our products and processes, we can control critical
variables and deliver consistent products to our customers, says Pribyl, an
ASQ Certified Quality Manager.
Lessons Learned
In addition to the improved PPU, Pribyl cites three important lessons
learned from this team project:
Work directly with customers to understand how they use products.
Develop tests that predict performance.
Use data, not emotions, to make decisions.
4.
Improve the results
As Figure 2 shows (page 3), total failure dollars decreased from 0.70% of
sales to 0.21% of sales. This amounted to a savings of hundreds of
thousands of dollars for CRC Industries.
Merely tracking cost of quality could not in itself bring the results we were
seeking. With cost of quality as a driver, several key initiatives contributed
to our improved results:
Root Cause Analysis sessions have been key in reducing failure costs related
to internal incidents and customer complaints. Every employee has received
basic training in the relevant techniques needed for these sessions.
The director of Quality Systems facilitates problem-solving meetings to
develop corrective and preventive actions for all significant quality incidents.
These meetings involve production operators, supervisors, mixers, shippers,
buyers, suppliers, and managers as needed to resolve the problem.
As appropriate, we use techniques like ask why 5 times, fishbone analysis,
and process mapping to uncover the root cause of the problem. Immediately
following the session, we put a series of action items in place. In cases of
longer- term projects involving capital approval or training, we add the action
items to a pending list.
Sometimes forming an improvement team to work over several weeks or
months on improving a process is necessary. Action items and improvement
teams progress are tracked and reviewed at the quarterly management
reviews.
We use our Quality Incident Database to track quality incidents that we catch
and correct prior to shipping product. The causes are categorized based on
the 4 Ms: specification errors (methods), operator/mixer errors
(manpower), equipment problems (machinery), and problems with supplierprovided materials (materials). Costs are also tracked in the database and
the information is used in the cost of quality metric
All of these data feed our root cause analysis sessions as appropriate. We
provide some data to suppliers on an annual basis as part of their formal
% Improvement
Since
Tracking Started
Directly related:
Order Entry
Accuracy
Order Shipment Accuracy
Hazardous Waste
Reduction
Indirectly
related:
Orders Shipped Complete
& On Time
0.6%
1.0%
50%
20%
Productivity
65%
Order entry and shipment accuracy are directly tied to cost of quality, as
each error adds $100 to overall failure dollars. Although improvements of
0.6% and 1.0% may appear to be minimal, our order entry accuracy was
already over 99% at the start of our cost of quality project, and our order
shipment accuracy was only slightly under 99%. These gains therefore
brought our accuracy rates even closer to 100%.
Hazardous waste costs are also included in our cost of quality failure
dollars. Part of the overall cost of quality gains we have made can be
attributed to our reduction of hazardous waste by 50% in a five-year period.
Improvements in other areas came as part of the overall continuous
improvement mindset at CRC Industries. Results like our 65% improvement
in productivity and 20% improvement in orders shipped complete and on
time, for instance, stemmed from a deliberate focus on improving our
products and services. However, our cost of quality progress also played a
role, at least indirectly, adding momentum to our ongoing efforts to meet
and exceed customer requirements.
simulated validation tests. Trueg reports that, having 405 units to replace,
data analysis was vital: Thats why we created our own winter weather
environment with a wind machine and a misting device to verify our solution.
We didnt want to remediate all these sites and then have to do it again.
Following military standard 810F section 521.2 for icing/freez-ing rain, the
Clipper team directed three rounds of laboratory testing to analyze the
performance of three prototypes for an improved anemometer. The first new
prototype was immediately rejected because the simulated winter conditions
created an ice buildup, which quickly caused the anemometer to fail. A
second prototype also failed before a third version finally withstood the
extreme weather conditions of the lab. Once the testing was completed, the
team created an action plan. The plan goal was to have all anemometers on
each of the 405 turbines throughout the country replaced with the newly
designed version by March 30, 2010.
Controlling to Confirm Improvement
In addition to the heating circuit improvements based on the lab testing,
several other controls were introduced:
The vendor conducts 100-percent inspection of the product through
a three-day burn test of the units heating system. This eliminates
the shipment of any defective products.
All anemometers are tested with a turbine control unit in the
manufacturing facility to validate functionality.
The new anemometer design also incorporates a connector that can
only attach one way to the junction box, thus eliminating improper
wiring in the field.
The wiring is color-coded for the operators who install the connectors.
New Design Stands Up to Mother Nature
While field testing began late in the winter of 2008-09, Clipper realized the
importance of carrying over the testing into the winter of 2009-10 to
confirm the effectiveness of its improve-ment plan. Once again, Mother
Nature cooperated by throwing her full bag of winter tricks as 40-50 mph
winds, one half inch of ice, four to eight inches of snow, and temperatures
of minus 15 degrees and below were reported at various wind farms.
Despite these conditions, Clipper recorded only two weather-related
anemometer issues for a 1.6-percent failure rate. Clipper soon discovered
that the two failures were caused by a sup-plier assembly team issue and
were not directly related to the improvements generated by the RCA
project. With the improvements and control verified, the RCA project was officially closed.
The RCA team kept turbine customers informed throughout the DMAIC
process with presentations about remediation steps to reduce the
weather-related failures. Team members walked through the entire DMAIC
process with key customers and
explained how the root cause was determined, as well as plans to
implement corrective action. Sennett added that many of Clippers
customers are familiar with Six Sigma tools, so the RCA process is the type
of problem solving they like to see. This process helps with customer
satisfaction as [customers] know we are taking
the time to find the root cause and using trained people to do
[corrective action] the right way the first time, Sennett said.
External customers werent the only ones who benefited from this RCA
project. Employees at Clippers remote monitoring dis-patch center, which
controls the turbines from the Cedar Rapids facility, saw a decreased
workload as fewer turbines required attention during inclement weather.
Sennett believes that this RCA project and others that followed help
Clippers employees think more proactively and address issues before
they become fleet-wide issues. Our goal is to become more preventive
and look at things before they start to fail, and with the Six Sigma
processes you can do a better job of designing out the defects in the
beginning before implementation, noted Sennett.
Building a Culture of Quality
Both Trueg and Sennett credit this RCA project for opening their eyes to key
issues such as internal testing and expanding the companys supplier base.
As a result of this improvement project, Clipper created a plan for introducing
new suppliers to avoid potential problems caused by single sourcing. Weve
also developed testing here at the manufacturing site so if we have quality
issues, we can test before sending something out into the field that
potentially causes failures or creates the need for a replacement part,
explained Trueg.
Sennett said that while some team members were initially skeptical
about the DMAIC process, they quickly learned the importance of taking
the time for each step, recognizing that without the structured process,
people tend to collect unnecessary data unrelated to the issue. For
several team members, working on this project sparked an interest in
learning more about process improvement and prompted them to
request further training and the opportunity to earn Six Sigma Green Belt
certification. Trueg is amazed at the change in Clippers staff once they
serve on an RCA team: The attitudes and focus on problem solving with
data are a strong part of the Clipper culture.