BUS488 - Strategy

January 2017 Semester

Assessment Rubric for Case Notes, TMAs and Exam - Guidelines

Key Components of F (<40%) D/D+ (40% - 49%) C/C+ (50% - 59%) B-/B/B+ (60% - 74%) A-/A/A+ (75% and above)
Case Analysis Fail Pass Fair Good Excellent

Application of the appropriate Application of all appropriate concepts Application of all appropriate Application of all appropriate concepts
concepts and models, with an attempt and models, with the appropriate concepts and models, with the and models, with the relevant
to identify the dominant or influential dominant or influential factor(s) appropriate dominant or influential dominant or influential factor(s)
factor(s). The identified factor(s) identified . factor(s) identified . identified , consistent with the core
is(are) not appropriate. theme of the case.
1. EXTERNAL ANALYSIS
All concepts and models were All concepts and models were
a. Macro Environment
Most concepts and models were interpreted correctly and applied, using interpreted correctly and applied All concepts and models were
b. Industry Analysis
interpreted correctly and applied using some case evidences. using all case evidences. interpreted correctly and applied using
some case evidences. the most important case evidences.
2. INTERNAL ANALYSIS
Clear and definitive conclusions at the Clear and definitive conclusions at
a. Identifying strategic capabilities
Conclusions at the end of each end of each analysis. the end of each analysis. Clear and definitive conclusions at the
b. Testing strategic capabilities
analysis, but the conclusions are not end of each analysis with clear
(VRIO)
clear and definitive. linkages between each question.
Mere description using the case
information, without any
application of the appropriate
concepts and models.

Answers are brief and descriptive.

Not all questions are answered. Some key SWOT and issues are All the key SWOT and issues are All the key SWOT and issues are All the key SWOT and issues are
identified but are not the most identified, but some are not the most identified and most are identified and all are appropriate,
3. SWOT appropriate. appropriate. appropriate, with clear linkages to with clear linkages to preceding
a. Key SWOT preceding analyses. analyses and consistent with the core
b. Key Issues theme of the case.

Some existing strategies and All existing strategies and evaluations All existing strategies and All existing strategies and evaluations
evaluations are appropriate but not are appropriate but not fully justified. evaluations are appropriate with are appropriate with good justifications,
4. STRATEGIC CHOICES well justified. good justifications. with clear linkages to the preceding
a. Identify past or existing strategies analysis and the core theme of the
b. Evaluate past or existing strategies case.

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 Key Components of F (<40%) D/D+ (40% - 49%) C/C+ (50% - 59%) B-/B/B+ (60% - 74%) A-/A/A+ (75% and above)
Case Analysis Fail Pass Fair Good Excellent

Some recommendations are Some recommendations are Most recommendations are All recommendations are appropriately
appropriately justified (using SAFe appropriately justified (using SAFe appropriately justified (using SAFe justified (using SAFe framework) and
framework) but not consistent with framework) and consistent with some framework) and consistent with consistent with all the preceding
5. RECOMMENDATIONS preceding analysis. of the preceding analysis. some of the preceding analysis. analysis and the core theme of the
a. Key issues are addressed by the case.
recommendations
b. Evaluation and justification of There is clear consistency and
recommendations (SAFe) alignment among the various analysis
(i.e. answers to the earlier questions)
and the recommendations here.

Poor presentation/writing and lack of coherence and consistent flow Clarity in presentation/writing and persuasive, coherent and consistent flow across the answers.
6. WRITING & REFERENCES across the answers.
a. Logical flow Appropriate use of referencing, incuding proper format (in-text citations and/or reference list) and use of credible
b. Grammar, spelling etc Inadequate or inappropiate referencing, including incorrect format or sources.
c. Referencing use of unvalidated sources.

* The above are guidelines for each section of the analysis. The overall written report would be also be reviewed on a holistic basis.

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