Wildcraft

Parent Company Wildcraft

Category Apparel and Accessories

Sector Lifestyle and Retail

Tagline/ Slogan Gear for Life

USP International Quality Outdoor Gear

STP

Segment Premium adventure apparel and accessories

Target Group Young urban men and women from the upper middle class

Positioning One of the top outdoor and adventure brand in India

SWOT Analysis

1. Design and Distribution

2. Wildcraft Gear is available in over 40 Exclusive Stores, an extensive
network of over 100 Shop-in-Shops & over 500 multi-branded stores
across over 50+ key Indian cities.
3. Niche market in India of outdoor gear
4. Has the advantage of being a strong first mover in the category

Strength 5. Has good International brand presence

1.The company is relatively new compared to industry leaders

2. Limited market share growth and high brand switching due to many
Weakness options

1. To capitalize on the fact that it is a first mover and hence become

known completely for any outdoor requirement
2.To create a market for itself by creating awareness
Opportunity 3. Tap international markets with more advertising

1. International brand slowly entering into the market with their

expertise and strong brand name
Threats 2. Duplicate and fake imitations affect brand
 Competition

1.La Fuma
2.Millet
3.Quechua

4.Beal

5. Camelbak

Competitors 6.CAMP