ACKNOWLEDGEMENT

I would like to sincerely thanks the for giving me this opportunity of taking up such a
challenging summer training report which has enhanced my knowledge about the
Marketing Strategies of Airtel.

I owe my deep debt of gratitude to Dr. Piyush Shalya who gave me full support to

complete my summer training project at Marketing Strategies of Airtel.

I express my feelings of gratitude towards my Dr. Piyush Shalya for his constant

guidance all other faculty members for their valuable guidance and glorious teaching to

successfully complete my project.

Ajeet Singh

MBA 3rd Sem

Roll No: 1560270006

 DECLARATION

I, Ajeet Singh student of Master of Business Administration (Marketing) III Sem.,

Aashlar Business School Farah, Mathura hereby declare that the project entitled,

Marketing Strategies of Airtel, is an original work and the same has not been submitted

to any other institute for the award of any other degree.

Ajeet Singh

MBA 3rd Sem

Roll No: 1560270006

 PREFACE

The project aims at understanding the Marketing strategies at Airtel and its

impact on the perception of Airtel Cellular Services.

Summer training report has demonstrated conclusively that it is far more

costly to win a new customer than it is to maintain an existing one. And

there is no better way to retain a customer than to exceed his expectations.

For this purpose it is essential to know the level of customer satisfaction.

The focus of my project was the measurement of customer satisfaction level

for the services provided by Bharti Airtel. The project was done for the

corporate clients of Bharti Airtel. My job was not only to represent the

Corporate Sales Dept. and collect the feedback from the clients but also to

get the major complaints resolved through internal counselling. There can

be no better opportunity to interact with the external as well as the internal

customers of an organization. Finally the results of the research verify the

fact that keeping the customer satisfied is the best strategy to not only

retains the existing customers but also to expand the business to new

horizons.
 TABLE OF CONTENTS

1. TELECOMMUNICATION MARKET IN INDIA 7

2. GSM MARKET IN INDIA 11

3. INTRODUCTION 23

4. TARIFF STRUCTURE 39

5. PROMOTIONAL STRATEGY 48

6. MARKET SITUATION 50

7. COMPETITIVE SITUATION 51

8. MARKETING STRATEGY ADAPTED BY BHARTI 60

9. OBJECTIVE 69

10. RESEARCH METHODOLOGY 70

11. LIMITATION 71

12. SWOT ANALYSIS 79

13. CONCLUSION 81

14. BIBLIOGRAPHY 82

15. QUESTIONNAIRE 83