Bad Cheetah

Brand Score out of 5

Is Framing of the brand compeling

4.5

Is the expression of Brand Symbolism

5
Will the advertisement resonate with TG 4.5
Communication Score out of 5

It is engaging simple creative

5
Does it integrate the product 5
Campaign Score out of 5

Effective execution of Campaign

4.5
Total out of 30 28.5

Mock Opera
Brand Score out of 5

Is Framing of the brand compeling

2.5

Is the expression of Brand Symbolism

3
Will the advertisement resonate with TG 2.5
Communication Score out of 5

It is engaging simple creative

2

Does it integrate the product

2
Campaign Score out of 5

Effective execution of Campaign

2
Total out of 30 14

Showstopper
Brand Score out of 5
Is Framing of the brand compeling 3
Is the expression of Brand Symbolism
2
Will the advertisement resonate with TG 2

It is engaging simple creative

2.5
Communication Score out of 5

Does it integrate the product

3
Campaign Score out of 5

Effective execution of Campaign

2.5
Total out of 30 15
 Bad Cheetah
Comments
It is Innovative. Highlights the outdoor activity of group of friend exploring the Africa wild life.

Symbolizies "Dew Dudes" drinking Mountain Dew is an exhilarating experience. Brand's tagline "Do th
Dew" hilighted in a creative way. Also shows the bright yellow-green drink in a green can with a power
citrus flavor.
Young adults doing adventurous, outgoing and out of the ordinary activties.
Comments
Makes the viewers think, what motivation does the boy have to chase or out pace the Cheetah. Viewe
intrigued to watch the advertisement till the end.
Tell the viewers the green Mountain Dew can is the prize of the boy catching the Cheetah.
Comments
Campaign is innovative and original. Highlighted the product and positioning of the brand effectively.
Connects with the message of previous advertisement of the 90s.

Mock Opera
Comments
Focus is more on the song to connect it with the product. Mountain drew is an established CSD brand,
consumer might already be aware of the narrative of product given in the song.

One aspect of Mountain Dew is always been associating it with extreme sports. Brand's tagline "Do th
Dew" hilighted in a creative way while "Dew Dudes" are singing the Opera. Also shows the bright yello
green drink in a green can with a powerful citrus flavor.
No, looks like a drink which mostly extreme sports fanatics prefer drinking.
Comments
Mountain Dew has altered the lyrics and genre of one of the greatest song, which fans (of the song) m
find offensive.
Every thing related to the product feels "forced". Advertisement has to constantly show the Mountain
can flying so the viewers know what the lyrics are actually talking about.
Comments
Campaign did a mediocre job in highlighting the product. And did not have a strong promotional mess
attached. Also comsumer will not be able to remember this advertisement. Brand has never experime
with a parady of a famous song which is a risky strategy.

Showstopper
Comments
Mountain Dew is shown in the end, at the top of the podium, as it was star of the show.
"Dew Dudes" are directing an out of the box musical show. Performing extreme stunts associating it to
X-games. Also shows the bright yellow-green drink in a green can with a powerful citrus flavor. Not rel
to outdoor exhilerating experience.
Extreme stunts might relate. Beside, TG usually do not follow glamours muscial shows.
It is an intriguing advertisement, as performers are performing stunts by using extreme sports equipm
which is not seen normally.
Comments
Product is shown as the star of the show and it is enabling the performers to perform these unsually s
which are not seen in a musical.
Comments
Highlihts the product, but does not communicate the message of Mountain Dew what is stands for.Als
comsumer will not be able to remember this advertisement. Brand has never related to glamour or
sophisticated musical show. Moreover, previous campaigns have never used the face of Fahion Icon, r
Action star Jackie Chan has been seen performing extreme stunts.
Remember

Wont remember it
Not remember