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At Curve, our Product & Services clients trust us to provide them with exactly what we would expect from
ourselves: constant communication, attention to detail, and most importantly, exceeding expectations.
What do Sun Peaks Resort, Whistler Brewing Company, Capital Direct, the David Suzuki Foundation,
and UNICEF have in common? They all have Curve in their corner, working hard to help them reach their
communications goals.
Whatever your needs, Curve will ensure your message resonates with your targeted audience, giving you
the ultimate competitive edge for your product or service.
George Affleck
PRESIDENT AND CEO
HOW WE CAN HELP
A great reputation gets noticed and is vital in difficult economic times when competition is at its most
fierce. Don’t get lost in the shuffle, venture beyond the expected to ensure your message is heard, and your
brand remains top of mind.
Our passion is to provide our clients with the creative and strategic talent necessary to develop and
implement customized communications programs at a local, national, and international level. We possess
a wealth of experience using traditional and non-traditional media to amplify exposure and further your
specific goals.
CHALLENGE: To introduce Travellers Deck to the Lower Mainland, establishing the product as the new,
innovative Vancouver food and shopping guide.
RESULT: Within a month of working with Curve, Travellers Deck was featured in prominent media outlets,
including About.com, Fashion Magazine, the Style Spy, an article by food critic Mia Stainsby in the
Vancouver Sun, and a TV appearance on Global Morning News.
PROJECT DESCRIPTION: Travellers Deck is an independent go-to guide for eating and shopping in
Vancouver. The deck provides ‘100 Best Local Places to Eat and Shop’ in the city. Due to Curve’s
reputation for successful product launches and innovative ideas, Travellers Deck sought the agency’s
services to launch the new product through aggressive media relations and promotional strategies.
CHALLENGE: To garner ongoing coverage and exposure for the luxury tea company nationally across
Canada and into the US market.
RESULT: Curve ensured Fully Loaded Tea was partnered and linked to high profiled events, including
the Juno Awards, L’Oreal Fashion Week in Toronto, and the Emmy’s in L.A. On top of being linked with
exclusive VIP events, Curve garnered an extensive amount of coverage in major publications across
Canada, including Flare Magazine, Fashion Magazine, Wish Magazine, Homemakers Magazine, Food &
Drink Magazine, among others. Curve continually sought to bring FLT’s fresh tea philosophy to the movers
and shakers in Canada and the US. The client saw a tangible spike in business, and the cross-border
coverage allowed FLT to expand into the highly lucrative US marketplace.
PROJECT DESCRIPTION: Fully Loaded Tea is an innovative tea company, producing distinct blends of
whole leaf green and black teas. Curve was hired to raise awareness of the bold, opinionated blends in key
demographics and markets in Canada and the US.
CASE HISTORIES
UNICEF
AREA OF EXPERTISE: Media Relations
CHALLENGE: To execute various and ongoing media relations’ campaigns to promote the organization’s
fundraising endeavours, such as Trick-or-Treat for UNICEF, Spread the Net, and Holiday Giving.
RESULT: For the past three years, Curve has garnered extensive media coverage for UNICEF by generating
consistent buzz, keeping the non-profit organization top-of-mind. UNICEF is often called upon to speak on
vital world issues, which Curve helps facilitate, and offers media training to UNICEF’s key spokespeople
whenever necessary.
PROJECT DESCRIPTION: As UNICEF BC & Yukon’s media relations company, Curve works year-round on
specific UNICEF philanthropic efforts. The organization is the world’s leader for children, working in 156
countries and territories to save, protect, and enhance the lives of children.
BOOTLEGGER
AREA OF EXPERTISE: Media Relations / Media Training
CHALLENGE: To effectively communicate and raise the profile of the “Jeaneology” campaign, and the
company’s Jean Experts in key Canadian markets across the country.
RESULT: The Jeaneology campaign aimed to find the perfect denim fit for every body shape through an
aggressive national media relations campaign. Curve achieved major coverage in high profiled publications,
online blogs, and on TV programs across Canada, including Shaw TV, Global TV, CTV, Canada AM, and
City TV. The immense coverage garnered equaled roughly half a million dollars in advertising expenditure,
raising the profile of Bootlegger and its Jean Experts in all targeted markets.
PROJECT DESCRIPTION: Bootlegger’s “Jeaneology” campaign was developed to ensure customers
found the perfect fitting and most flattering jeans for their body type. Curve prepared Bootlegger’s expert
Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press
interviews nationally across Canada.
CASE HISTORIES
Shirley Kepper,
UNICEF-BCY Region
Nothing
to see here...
The health of our oceans is in danger.
If the trend continues, there may be nothing left by 2048.
Photo: Courtesy of David Suzuki Foundation
A conservation plan including a network of marine protected areas
CLIENTS
Our current clients come in all shapes, sizes and flavours from across Canada
and in all industry sectors.
We hope you have found this information
helpful in shedding light on the numerous benefits
of public relations and marketing for your business,
and how Curve can help you reach your business goals,
while standing out above the crowd.
Curve’s strong relationships with the media, coupled with our in-depth knowledge of the local
marketplace and extensive experience in a variety of business sectors, means we are well-suited
to deliver the strategic communication programs that will yield bottom-line results for your business.
When you want to grow your business, look to Curve Communications to help you develop a
concrete and Integrated Communications Solution that will help magnify your voice in a seemingly
endless sea of information.
We would love to learn more about your business and how we can help. Please get in touch for your
complimentary proposal and assessment.